CN106790394A - Method for updating advertisement playing list and server - Google Patents

Method for updating advertisement playing list and server Download PDF

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Publication number
CN106790394A
CN106790394A CN201611056685.7A CN201611056685A CN106790394A CN 106790394 A CN106790394 A CN 106790394A CN 201611056685 A CN201611056685 A CN 201611056685A CN 106790394 A CN106790394 A CN 106790394A
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China
Prior art keywords
playlist
advertisement
inventory
time
ad
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CN201611056685.7A
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Chinese (zh)
Inventor
马法进
郭胜敏
张瑞龙
孙亚夫
夏曙东
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北京掌行通信息技术有限公司
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Priority to CN201611056685.7A priority Critical patent/CN106790394A/en
Publication of CN106790394A publication Critical patent/CN106790394A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/12Network-specific arrangements or communication protocols supporting networked applications adapted for proprietary or special purpose networking environments, e.g. medical networks, sensor networks, networks in a car or remote metering networks
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26291Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention provides a method for updating an advertisement playing list and a server, and relates to the field of advertisement update. The method comprises the steps of: when receiving an advertisement resource uploaded by a user, judging whether a preset stop board terminal for playing the advertisement resource has the advertisement playing list at the current moment; if so, generating a first advertisement playing list according to the play number and play time of each advertisement resource in the advertisement playing list every day and the preset play number and play time of the advertisement resource every day; and transmitting the first advertisement playing list to the stop board terminal, thus updating the advertisement playing list. The method greatly reduces the workload of manual handling and improves the updating efficiency of advertisements.

Description

一种广告播放列表的更新方法及服务器 A method for updating playlists and ad servers

技术领域 FIELD

[0001]本发明涉及广告更新领域,具体地,涉及一种广告播放列表的更新方法及服务器。 [0001] The present invention relates to the field of advertising updated, in particular, it relates to a method and updating an advertising server playlist.

背景技术^002]随着经济社会高速发展和城镇化进程的加快,人们对城市基础设施的要求越来越高,现有的公交站牌已不能满足乘客对公交服务质量的更高需求。 BACKGROUND ^ 002] With the acceleration of rapid economic and social development and urbanization, the people on urban infrastructure increasing, the existing bus schedule can not meet passenger demand for higher quality public services. 我国大力推进公交电子化进程开发,代表城市公交发展的高新技术。 China's great efforts to promote the process of the development of electronic bus, the bus on behalf of high-tech development in the city. 公交电子站牌作为城市智能公共交通的核心组成部分,它是一种集电子、通信及计算机技术于一体的系统,实现了公交车的实时位置、 到站时刻等信息,使“下一辆车什么时候来? ”这个问题得到解答,通过这些先进的技术将人、车、路等资源整合形成一个高效且开放的体系。 Electronic bus stop sign as a core component of urban intelligent public transportation, it is a collection of electronics, communications and computer technology in one system, real-time information on the location of the bus, such as arrival time, so that the "next car What time? "this question is answered, the integration of people, vehicles, roads and other resources to form an efficient and open system through these advanced technologies. 为广大乘客提供实时车辆到站预报,同时进行公共信息发布等便民服务,实现吸引客流,提升公交运营质量,改善交通。 For the majority of passengers with real-time vehicle arrival prediction, at the same time public information release and other convenience services, and attract tourists and enhance the quality of public transport operators to improve transportation.

[0003]电子站牌终端的显示一般采用LCD液晶屏,用来播报流媒体视频信息。 [0003] Electronic display terminal stop sign LCD screen commonly used for streaming video broadcast information. 该电子站牌视频窗口一般位于繁华的市区,人流量大,可以通过播报一些商业广告来赚取一定的费用保证电子站牌的运营运维的费用支出。 The electronic stop sign video window is generally located in the bustling downtown area, high traffic, you can earn a fee by a number of commercials broadcast e-stops to ensure that the operation and maintenance of operating expenses. 同时,该视频窗口也是政府发布一些政策政令的一个展示平台,也可以播报一些城市宣传片、公益广告等。 At the same time, the government released the video window is also a showcase of some of the policies decree platform, it can also broadcast some cities commercials, public service announcements and so on.

[0004]目前,播报列表管理方法主要针对智能终端上的的音乐、视频信息的管理,发起方一般是各个智能终端,每个终端管理自己的播放列表。 [0004] Currently, the broadcast list management method focuses on the music of intelligent terminals, video management information, each initiator is generally intelligent terminals, each terminal managing your own playlist. 但是,智能电子站牌的播报控制逐步的从每个站牌的离线控制,转到在线控制上来。 However, the intelligent electronic control gradually stop sign broadcast from the offline control every stop sign, go up the line control. 现有的播报列表管理方法不能满足新的应用场景的需求。 Existing broadcast list management methods can not meet the needs of new application scenarios.

[0005]公交站牌运营公司的管理者总会存在着这样的需求: [0005] bus schedule operating company managers there will always be such a demand:

[0006] —、对于商业广告来说,每个站牌的广告资源到期后就不在播报,免得浪费广告位;对于公益广告来说,由于公交集团或者其他政府部门的要求,随时都可能添加公益广告,实时进行播报。 [0006] - for commercial advertising, the advertising resources expire after every stop sign is not broadcast, so a waste of advertising; for public service ads, because the requirements of the Public Transport Group or other government departments, may be added at any time public service ads, real-time broadcast. 因此,运营公司的管理者希望能实时有效的控制公交站牌的广告播放。 Therefore, the operating company managers hope to effectively control the real-time ad play bus schedule. [0007]二、由于公交电子站牌运行在露天的街道旁边,人流量大,播报视频的影响力较大,很容易给不法分子入侵打开站牌,进行非法视频的播报推广,造成恶劣的社会影响。 [0007] Second, due to the electronic bus stop sign running in the street next to the open air, people flow, the influence of video broadcast large, it is easy for criminals invade open the stop sign, the promotion of illegal conduct broadcast video, resulting in adverse social influences. 因此,运营公司的管理者希望电子站牌终端播报的列表和后台服务器一致。 Therefore, the operating company managers hope that the electronic stop sign and back-end broadcast a list of servers.

发明内容 SUMMARY

[0008]本发明的目的是提供一种广告播放列表的更新方法及服务器。 [0008] The object of the present invention is to provide a method of advertising and updating the playlist server. 其中,所述方法所要解决的技术问题是:如何减少人工处理的工作量,从而提高广告的更新效率。 Wherein the method to solve the technical problem is: how to reduce the workload of manual processing, thereby improving the efficiency of advertising to update.

[0009]为了实现上述目的,本发明提供一种广告播放列表的更新方法。 [0009] To achieve the above object, the present invention provides a method for updating advertisements playlist. 所述方法包括: [0010]在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表; Said method comprising: [0010] Upon receiving the upload inventory user, determines the default for playing the card terminal station whether the advertisement inventory playlist exists at the present time;

[0011]若是,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表; Generating a first long-time advertising a playlist [0011] If, according to the advertisement playback playlist and the number of inventory and a predetermined playback duration of each day and the number of players playing inventory per day;

[0012]将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 [0012] The first advertisement issued the playlist to the card terminal station, thereby achieving updating the advertisement playlist.

[0013] 可选地,所述判断预设的用于播放所述广告资源的站牌终端在当前是否存在所述广告播放列表之后,所述方法还包括: After [0013] Alternatively, the determination of the preset for playing card inventory station terminal exists in the playlist of the current advertisement, the method further comprising:

[0014] 若否,根据预设的所述广告资源每天的播放次数和播放时长生成第二广告播放列表,并将所述第二广告播放列表下发到所述站牌终端。 Generating second advertisement long playlist when [0014] If not, according to the preset number of plays inventory per day and playback, and the second playlist advertisement sent to the card terminal station.

[0015] 可选地,所述方法还包括: [0015] Optionally, the method further comprising:

[0016] 启动所述广告播放列表的更新线程; [0016] The ad starts playing updating the list of threads;

[0017] 判断每个站牌终端的广告播放列表中各广告资源当前所处的时间是否均处于预设的有效期内; Ad Playlist [0017] Each stop sign is determined for each terminal is currently located inventory time whether the average is within the preset valid;

[0018] 若否,则删除所述广告播放列表中当前所处的时间不处于预设的有效期内的广告资源; [0018] If not, remove the current ad playlist in which the time is not advertising resources within a preset period;

[0019] 根据所述广告播放列表中剩余的广告资源每天的播放次数和播放时长生成新的广告播放列表; [0019] per day according to the advertisement playback playlist remaining inventory longer generated when a new ad playlist and play times;

[0020] 将所述新的广告播放列表下发到所述站牌终端。 [0020] The new playlist advertising cards issued to the terminal station.

[0021] 可选地,在生成所述第一广告播放列表之后,所述方法还包括: [0021] Alternatively, after generating the first advertisement play list, the method further comprising:

[0022] 根据所述第一广告播放列表的内容生成与所述第一广告播放列表对应的第一编码; [0022] The content of the playlist generating the first advertisement play list corresponding to a first encoded according to the first advertisement;

[0023] 相应地,所述方法还包括: [0023] Accordingly, the method further comprising:

[0024]在下发所述第一广告播放列表之后,接收所述站牌终端根据当前使用的广告播放列表的内容生成的第二编码; [0024] send the first advertisement after the next play list, the receiving station card terminal generates second encoded according to the content of the playlist currently used ad;

[0025]判断所述第二编码是否与所述第一编码相同; [0025] Analyzing the second encoding is the same as the first coding;

[0026]若否,则再将所述第一广告播放列表下发到所述站牌终端,以使得所述站牌终端在当前时刻使用所述第一广告播放列表。 The [0026] If not, then the first advertisement is sent to the station playlist card terminal, so that the card terminal station using the first advertisement playlist at the current time.

[0027]可选地,所述广告播放列表包括以下中的至少一者: [0027] Alternatively, the advertisement playback list includes at least one of:

[0028]起始时间、截止时间、广告资源的ID、广告资源的名称、广告资源播放的序列号和广告资源的播放时长。 [0028] The start time is turned off long playing time, ID inventory, inventory name, serial number inventory and inventory play.

[0029] 相应地,本发明还提供一种服务器。 [0029] Accordingly, the present invention further provides a server. 所述服务器包括: The server comprising:

[0030]判断单元,用于在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表; [0030] determination means, when receiving the user upload inventory, determining preset for playing the card terminal station whether the advertisement inventory playlist exists at the present time;

[0031] 生成单元,用于在所述站牌终端在当前时刻存在所述广告播放列表的情况下,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表; [0031] generating unit for the bus stop in a case where the advertisement playlist terminal exists at the present moment, according to the advertisement playback duration playlist and play times for each day of the inventory and the preset the first ads generate long when playing a playlist and playback times daily advertising resources;

[0032]下发单元,用于将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 [0032] unit is issued for the first advertisement sent to the playlist of the card terminal station, thereby achieving updating the advertisement playlist.

[0033] 可选地,所述生成单元,还用于: [0033] Alternatively, the generation unit is further configured to:

[0034]在所述站牌终端在当前时刻不存在所述广告播放列表的情况下,根据预设的所述广告资源每天的播放次数和播放时长生成第二广告播放列表,并将所述第二广告播放列表下发到所述站牌终端。 Generating second advertisement long time in the case a playlist [0034] The advertisement playlist does not exist at the present moment in the card terminal station, according to the preset number of plays inventory per day and playback, and the second the two ad play list sent to the terminal stop sign.

[0035] 可选地,所述服务器还包括: [0035] Alternatively, the server further comprises:

[0036] 更新单元,用于: [0036] updating unit, configured to:

[0037] 启动所述广告播放列表的更新线程; [0037] The ad starts playing updating the list of threads;

[0038] 判断每个站牌终端的广告播放列表中各广告资源当前所处的时间是否均处于预设的有效期内; Ad Playlist [0038] Each stop sign is determined for each terminal is currently located inventory time whether the average is within the preset valid;

[0039] 若否,则删除所述广告播放列表中当前所处的时间不处于预设的有效期内的广告资源; [0039] If not, remove the current ad playlist in which the time is not advertising resources within a preset period;

[0040]根据所述广告播放列表中剩余的广告资源每天的播放次数和播放时长生成新的广告播放列表; [0040] per day according to the advertisement playback playlist remaining inventory longer generated when a new ad playlist and play times;

[0041] 将所述新的广告播放列表下发到所述站牌终端。 [0041] The new playlist advertising cards issued to the terminal station.

[0042] 可选地,所述生成单元,还用于: [0042] Alternatively, the generation unit is further configured to:

[0043] 根据所述第一广告播放列表的内容生成与所述第一广告播放列表对应的第一编码; [0043] The content of the playlist generating the first advertisement play list corresponding to a first encoded according to the first advertisement;

[0044] 相应地,所述服务器还包括: [0044] Accordingly, the server further comprises:

[0045] 校验单元,用于: [0045] The checking unit, configured to:

[0046]在下发所述第一广告播放列表之后,接收所述站牌终端根据当前使用的广告播放列表的内容生成的第二编码; [0046] send the first advertisement after the next play list, the receiving station card terminal generates second encoded according to the content of the playlist currently used ad;

[0047]判断所述第二编码是否与所述第一编码相同; [0047] Analyzing the second encoding is the same as the first coding;

[0048] 若否,则再将所述第一广告播放列表下发到所述站牌终端,以使得所述站牌终端在当前时刻使用所述第一广告播放列表。 The [0048] If not, then the first advertisement is sent to the station playlist card terminal, so that the card terminal station using the first advertisement playlist at the current time.

[0049] 可选地,所述广告播放列表包括以下中的至少一者: [0049] Alternatively, the advertisement playback list includes at least one of:

[0050] 起始时间、截止时间、广告资源的ID、广告资源的名称、广告资源播放的序列号和广告资源的播放时长。 [0050] The start time is turned off long playing time, ID inventory, inventory name, serial number inventory and inventory play.

[0051]由上述技术方案可知,在接收到用户上传的广告资源时,服务器判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表;在所述站牌终端在当前时刻存在所述广告播放列表的情况下,服务器根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表,并将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新,大大减少了人工处理的工作量,提高了广告的更新效率。 [0051] From the above technical solution, upon receiving a user upload inventory, determines the default server station for playing the card terminal whether the advertisement inventory playlist exists at the present time; the station generating a first case where the length of time the advertisement card terminal exists at the present moment playlist, and the playback server plays times per day according to the advertisement playback duration playlist and play times for each day of the inventory and the preset inventory an advertisement playlist, the playlist and the first advertisement sent to the card terminal station, thereby achieving updating the advertisement playlist, greatly reducing the workload of manual handling, increase the efficiency of advertising update.

附图说明 BRIEF DESCRIPTION

[0052] 为了更清楚地说明本发明实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍。 [0052] In order to more clearly illustrate the technical solutions in the embodiments or the prior art embodiment of the present invention, the accompanying drawings for illustrating the prior art or the need to use the description will be briefly described embodiment. 显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些图获得其他的附图。 Apparently, the drawings in the following description are only some embodiments of the present invention, those of ordinary skill in the art is concerned, without creative efforts, can obtain other drawings according to these drawings.

[0053] 图1是本发明一实施例提供的广告播放列表的更新方法的流程图; [0053] FIG. 1 is a flowchart illustrating a method of updating the playlist advertisement provided by an embodiment of the present invention;

[0054] 图2是本发明又一实施例提供的广告播放列表的更新方法的流程图; [0054] FIG 2 is a flowchart of the present invention, another method for updating the playlist advertisement according to an embodiment;

[0055] 图3是本发明一实施例提供的广告播放列表定时自动更新的流程图; [0055] FIG. 3 is a flowchart of a playlist provided ad automatic updating timing of an embodiment of the present invention;

[0056] 图4是本发明一实施例提供的广告播放列表定时校验的流程图; [0056] FIG. 4 is a flowchart of a playlist provided ad timing verification of a embodiment of the present invention;

[0057] 图5是本发明一实施例提供的服务器的结构示意图; [0057] FIG. 5 is a schematic structural diagram of a server according to an embodiment of the present invention;

[0058]图6是本发明又一实施例提供的服务器的结构示意图; [0058] FIG. 6 is a schematic structural diagram of a server according to still another embodiment of the present invention;

[0059]图7是本发明又一实施例提供的服务器的结构示意图。 [0059] FIG. 7 is a schematic structural diagram of a server provided by a further embodiment of the present invention.

具体实施方式 Detailed ways

[0060]下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。 [0060] below in conjunction with the present invention in the accompanying drawings, technical solutions of embodiments of the present invention are clearly and completely described, obviously, the described embodiments are merely part of embodiments of the present invention, but not all embodiments example. 基于本发明中的实施例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。 Based on the embodiments of the present invention, all other embodiments of ordinary skill in the art without any creative effort shall fall within the scope of the present invention.

[0061]图1是本发明一实施例提供的广告播放列表的更新方法的流程图。 [0061] FIG. 1 is a flowchart illustrating a method of updating the playlist advertisement provided by an embodiment of the present invention. 如图1所示,本发明一实施例提供的广告播放列表的更新方法包括: 1, the embodiment of the present invention, a method for updating advertisements playlist embodiment include:

[0062]在步骤S101中,在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表。 [0062] In step S101, upon receiving the user upload inventory, determining the predetermined stop sign terminal for playing the advertisement inventory whether the playlist exists at the present time.

[0063] 其中,预设的用于播放所述广告资源的站牌终端的数量为至少一个,预设的用于播放所述广告资源的站牌终端构成所述广告资源的播放范围。 [0063] wherein the predetermined number of terminal stations for playing the card inventory of at least one predetermined terminal station for playing cards constituting the inventory of the inventory of the play range. 简单地说,在判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表之前,预先指定所述广告资源在哪些站牌终端上播放,也即是构成了所述广告资源的播放范围。 Briefly, prior to determining the predetermined stop playing the card terminal for inventory exists at the present time playlist advertisement, the pre-specified inventory playing card on which the terminal station, that is configured play the scope of the inventory.

[0064] 接着,在步骤S102中,若是,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表。 [0064] Next, in step S102, generates a first length of time if the advertisement playback list, according to when the advertisement playback playlist and play times per day and the number of plays of each player inventory per day and a preset length of said inventory . [0065]其中,在判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表之前,预先设置所述广告资源每天的播放次数和播放时长。 Before [0065] wherein the presence or absence of advertisement playlist at the present time is determined for a preset stop playing the card terminal inventory, inventory is set in advance the number of times per day long play and play. 具体地,所述广告播放列表包括以下中的至少一者:起始时间、截止时间、广告资源的ID、广告资源的名称、广告资源播放的序列号和广告资源的播放时长。 In particular, the advertisement playback list includes at least one of: a start time, off time, long time play ID, name, inventory, inventory playback sequence number and the inventory of the inventory. 所述广告播放列表中各广告资源每天的播放次数可根据广告播放列表中广告资源播放的序列号确定得到,所述广告播放列表中各广告资源的播放时长可根据广告播放列表中广告资源的播放时长确定得到。 The advertisement inventory of each playlist playback times can be obtained according to the determined advertisement playlist playback sequence number inventory per day, when playing the advertisement inventory of each playlist depending long playing ads inventory playlist determining the duration obtained. 服务器根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长对广告播放列表中各广告资源和用户上传的广告资源进行组合得到新的广告播放列表。 Length of the ad inventory for each playlist and user-uploaded inventory obtained by combining the server playbacks and playback duration per day according to the advertisement playback playlist and play times for each day of the inventory and the preset inventory the new ad playlist.

[0066] 最后,在步骤S103中,将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 The [0066] Finally, in step S103, the first advertisement to be sent to the station playlist card terminal, thereby realizing the advertisement updating playlist.

[0067] 其中,所述站牌终端是预先指定的用于播放用户上传的广告资源的站牌终端。 [0067] wherein, the stop sign is pre-specified terminal station for playing card user terminal to upload inventory. [0068] 本实施例通过在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表;在所述站牌终端在当前时刻存在所述广告播放列表的情况下,服务器根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表,并将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新,大大减少了人工处理的工作量,提高了广告的更新效率。 [0068] In this embodiment, upon receiving a user upload inventory, determining the predetermined stop sign terminal for playing the advertisement inventory whether the playlist exists at the present time; stop sign in the terminal generating a first playback long advertisement advertising the presence of the playlist of the current time, the server and the number of plays per day according to the advertisement playback playlist inventory playing the playback duration and the number of each day and a preset inventory list, and the first advertisement to send the playlist card terminal station, thereby achieving updating the advertisement playlist, greatly reducing the workload of manual handling, increase the efficiency of advertising update.

[0069]图2是本发明又一实施例提供的广告播放列表的更新方法的流程图。 [0069] FIG 2 is a flowchart of the present invention, another method for updating a playlist according to an embodiment of the advertisement. 如图2所示, 当有广告资源添加进来时,设置广告资源的有效期、每天的播放次数以及播放时长,指定广告资源的播放范围,服务器根据当前存在的广告资源生成新的广告播报列表,然后下发到电子站牌终端,确保各个广告资源实时投放。 As shown, when there are add in inventory, inventory provided Validity, and the daily number of plays played for 2, the play range specified inventory, the server generates a new broadcast advertising inventory list according to the currently existing, and electronic cards issued to the terminal station to ensure that all resources in real-time ad serving. 具体地,在服务器上可任意更改某个电子站牌终端的广告播放列表,也可以批量更改电子站牌终端的广告播放列表。 Specifically, on the server can change any ad playlist on an electronic terminal stop sign, you can also batch change advertising playlists electronic stop sign terminal. 更为具体地,登录服务器的后台系统,上传需要更新的广告资源,并设置广告资源的有效期、每天的播放次数和播放时长以及指定上传的广告资源在哪些站牌终端上播放。 More specifically, the login server back-end systems, need to upload your inventory updated, and setting up inventory of validity day long and advertising resources designated upload played on which bus stop terminal number of plays and play. 然后,服务器的后台系统自动地逐一检查与用户上传的广告资源关联的站牌终端的广告播放列表是否存在。 Then, the server's back-end system automatically checks one by one ad playlist stop sign terminal associated with the user to upload inventory exists. 如果存在, 根据广告播放列表中各广告资源每天的播放次数和播放时长以及预设的用户上传的广告资源每天的播放次数和播放时长生成新的广告播放列表以及与所述新的广告播放列表对应的唯一编码。 Long generate a new playlist ads if present, according to inventory long ad playlist playback times and playback per day each inventory and preset user uploads playbacks and playback per day, and correspond to the new playlist ad the unique code. 其中,唯一编码是根据新的广告播放列表的内容生成的。 Among them, a unique code is generated based on the content of advertising a new playlist. 如果不存在,根据预设的所述广告资源每天的播放次数和播放时长生成第二广告播放列表,并将所述第二广告播放列表下发到所述站牌终端。 Long playlist generating second advertisement if not, an inventory of the predetermined number of plays per day and playback, and the second playlist advertisement sent to the card terminal station. 具体地,根据预设的用户上传的广告资源每天的播放次数和播放时长创建新的广告播放列表,并根据新的广告播放列表的内容生成与新的广告播放列表对应的唯一编码。 Specifically, according to the inventory preset user uploads to play every day long to create a new playlist and playback number of times the ad and generate a unique code and a new playlist based on the contents of the new advertisement corresponding playlist ads. 然后,将生成的新的广告播放列表下发到预先指定的站牌终端。 Then, the new play list generated advertisement sent to a pre-specified terminal stop sign. [0070]优选地,所述方法还包括:启动所述广告播放列表的更新线程;判断每个站牌终端的广告播放列表中各广告资源当前所处的时间是否均处于预设的有效期内;若否,则删除所述广告播放列表中当前所处的时间不处于预设的有效期内的广告资源;根据所述广告播放列表中剩余的广告资源每天的播放次数和播放时长生成新的广告播放列表;将所述新的广告播放列表下发到所述站牌终端。 [0070] Preferably, the method further comprising: updating the advertisement thread starts playlist; stop sign determining whether each terminal of each playlist ad inventory is currently located is within the preset time are valid; long generate new advertisement playback and playback times per day according to the advertisement playback playlist remaining inventory; if not, deleting the playlist advertisement time is not currently located in inventory within a predetermined period list; the new playlist advertising cards issued to the terminal station. 藉此,能够保证每天下发到站牌终端的广告播放列表为最新的广告播放列表,杜绝了广告资源到期还在播放并占用广告位的情况,避免了广告位的浪费,节省了资源。 In this way, every day to ensure that issued the card terminal station advertising a playlist to playlist latest ad, put an end to the inventory expiration is still playing and take up advertising situation, avoiding the waste of advertising, saving resources.

[0071]由于每天可能有广告资源到期,广告到期后需要尽快下线,避免广告位浪费。 [0071] Since there may be inventory expires after the expiration advertising needs off the assembly line as quickly as possible, to avoid advertising waste every day. 本实施例提供了一种广告播放列表每天定时更新的方法。 This embodiment provides a method of advertising a playlist regularly updated daily. 服务器的后台系统每天定时启动广告播报列表的更新线程,对每个站牌终端的广告播放列表中的广告资源进行有效性检查,判断当天该广告资源是否有效,如果无效删去该广告资源,并更新广告播放列表和对应的唯一编码。 Server back-end system timing to start advertising broadcast daily update thread list, check the validity of advertising playlists for each end of the stop sign advertising resources, advertising resources that judgment day is valid, if the ad is invalid deleting resources, and update ad playlists and a unique code corresponding. 如果有效,不更新广告播放列表和对应的唯一编码。 If so, the only encoding does not update the playlist and corresponding advertising. 保证站牌终端每天都是最新的列表,杜绝了广告到期还在播放占用广告位的情况。 Stop sign every day to ensure the terminal is the latest list, put an end to the occupation is still playing in ad expired ad slot.

[0072] 图3是本发明一实施例提供的广告播放列表定时自动更新的流程图。 [0072] FIG. 3 is a flowchart of a playlist provided ad automatic updating timing of an embodiment of the present invention. 如图3所示, 本实施例提供了一种广告播放列表每天定时更新的方法包括:根据设定的时间,启动广告播放列表的更新线程。 3, the present embodiment provides a method of advertising regularly updated daily playlist comprising: the set time, the update thread start playlist ad. 然后,对每个正常运行的站牌终端对应的广告资源的有效性进行检查。 Then, check the validity of each of the normal operation of the terminal corresponding to the stop sign advertising resources. 如果有广告资源到期,则删除该广告资源,并根据站牌终端的广告播放列表剩余的广告资源重新生成新的广告播放列表以及根据新的广告播放列表的内容生成与新的广告播放列表对应的唯一编码。 If inventory will expire, that inventory is deleted and re-generate a new list of ads based on ad playlist playback stop sign terminal of the remaining inventory and generate a new playlist based on the content of the advertisement corresponding to the new playlist advertisement the unique code. 如果没有广告资源到期,则不作任何处理。 If there is no inventory expires, no any treatment. 最后,将生成的新的广告播放列表下发到相应的站牌终端。 Finally, the new list of advertisements generated playback stop sign sent to the corresponding terminal.

[0073] 优选地,在生成所述第一广告播放列表之后,所述方法还包括:根据所述第一广告播放列表的内容生成与所述第一广告播放列表对应的第一编码;相应地,所述方法还包括: 在下发所述第一广告播放列表之后,接收所述站牌终端根据当前使用的广告播放列表的内容生成的第二编码;判断所述第二编码是否与所述第一编码相同;若否,则再将所述第一广告播放列表下发到所述站牌终端,以使得所述站牌终端在当前时刻使用所述第一广告播放列表。 [0073] Preferably, after generating the first advertisement play list, the method further comprising: generating a first coded with the first advertisement content according to the playlist corresponding to the playlist of the first advertisement; accordingly the method further comprising: after the first advertisement sent next play list, the received second coded cards generated by the terminal station according to the contents of the playlist currently used advertisements; determining whether the second and the first coding a same coding; if not, then sent to the terminal at the first stop sign advertising the playlist, such that the station terminal uses the first advertisement card playlist at the current time. 藉此,能够防止直接在站牌终端进行更改广告播放列表,进行非法视频传播,从而提升了站牌终端播放视频的安全性。 Thereby, to prevent direct advertising at bus stop terminal change playlists, illegal video distribution, so as to enhance the terminal bus stop playback security video.

[0074]在本实施例中,站牌终端定时上传根据当前使用的广告播放列表生成的唯一编码,服务器对站牌终端上传的唯一编码进行校验,如果该唯一编码与服务器下发的广告播放列表对•应的唯一编码相同,使得站牌终端根据当前使用的广告播放列表播放广告。 [0074] In the present embodiment, the timing of the terminal station card according to a unique code uploaded playlist currently used ad generated, unique number of the server terminal station license uploaded verify, if the issued ad plays unique code to the server • a list of the unique code should be the same, making the stop sign advertising player terminal according to the playlist ads currently in use. 如果该唯一编码与服务器下发的广告播放列表对应的唯一编码不同,则从服务器更新最新的广告播放列表,并使得站牌终端根据最新的广告播放列表进行播放广告。 If a unique code issued under this unique code and the ad server corresponding to the playlist different from the server to update the latest ad playlist, and makes the stop sign terminal for playing ads based on the latest ads playlist. 这样,能够防止直接在站牌终端进行更改广告播放列表,进行非法视频传播,从而提升了站牌终端播放视频的安全性。 This prevents direct changes to your ad playlist, the spread of illegal video terminal at the stop sign, stop sign terminal so as to enhance the safety of playing video.

[0075]图4是本发明一实施例提供的广告播放列表定时校验的流程图。 [0075] FIG. 4 is a flowchart of the advertisement playback timing of the check list provided by the embodiment of the present invention a. 如图4所示,本实施例提供的广告播放列表定时校验的方法包括:每个站牌终端定时上传根据当前使用的广告播放列表生成的唯一编码,服务器接收站牌终端上传的唯一编码。 Ad play list a timing verification method provided by, the present embodiment 4 comprising: uploading timing of each station card terminal according to a unique code currently used ad playlist generated, the server station card terminal unique code uploaded. 然后,服务器判断该唯一编码是否与服务器下发的广告播放列表对应的唯一编码相同。 Then, the server determines whether the same unique code unique code issued ad playlist corresponding server. 其中,服务器下发的广告播放列表对应的唯一编码存储于服务器的缓存中。 Wherein the advertisement delivered by the server playlist corresponding to the unique code is stored in the cache server. 如果相同,返回正常工作状态。 If so, return to normal operation. 如果不相同,返回服务器上最新的广告播放列表。 If not, return the latest ad server playlist. 最后,站牌终端根据返回最新的广告播放列表进行播放广告。 Finally, stop sign terminal for playing the latest ads based on the return of advertising playlists.

[0076]对于方法实施例,为了简单描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本发明实施例并不受所描述的动作顺序的限制,因为依据本发明实施例,某些步骤可以采用其他顺序或者同时进行。 [0076] For Example, for ease of description, it is described as a series combination of actions, those skilled in the art should know that, the operation is not limited by the order of the described embodiments of the present invention, since according to the present Example invention, some steps may be performed simultaneously or in other sequences. 其次,本领域技术人员也应该知悉,说明书中所描述的实施例均属于优选实施例,所涉及的动作并不一定是本发明实施例所必须的。 Secondly, those skilled in the art should also understand that the embodiments are described in the specification are exemplary embodiments, the operation is not necessarily related to the embodiment of the present invention must be implemented. [0077]图5是本发明一实施例提供的服务器的结构示意图。 [0077] FIG. 5 is a schematic structural diagram of a server according to an embodiment of the present invention. 如图6所示,本发明一实施例提供的服务器包括判断单元201、生成单元202和下发单元203,其中: 6, an embodiment of the server according to the present invention includes a determination unit 201, a generating unit 202 and the sending unit 203, wherein:

[0078]判断单元201,用于在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表; [0078] determination unit 201, when receiving the user upload inventory, determining preset for playing the card terminal station whether the advertisement inventory playlist exists at the present time;

[0079]生成单元202,用于在所述站牌终端在当前时刻存在所述广告播放列表的情况下, 根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表; [0079] The generating unit 202, a bus stop in a case where the terminal exists in the advertisement playlist current time, according to the advertisement playback playlist length and a predetermined number of times per day, and playback of the respective inventory generating a first length when said advertisement inventory playList playback and play times per day;

[OOSO]下发单元203,用于将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 [OOSO] issuing unit 203, configured to send to the terminal station at the first advertisement board playlist, thereby realizing the advertisement updating playlist.

[0081] 本实施例提供的服务器适用于以上实施例对应的广告播放列表的更新方法,在此不再赘述。 [0081] The present embodiment provides a server suitable for use in advertising playlist updating method embodiment corresponding to the above embodiments, not described herein again.

[0082] 本实施例提供的服务器,在接收到用户上传的广告资源时,判断单元201判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表;在判断单元201判断所述站牌终端在当前时刻存在所述广告播放列表的情况下,生成单元202根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表,下发单元203将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新,大大减少了人工处理的工作量,提高了广告的更新效率。 [0082] server according to the present embodiment, upon receiving a user upload inventory, determining unit 201 determines preset for the inventory playing card terminal station whether the advertisement playlist exists at the present time; in long determination unit 201 determines a case where the terminal station is present the advertisement board is playlist at the current time, number of plays and 202 according to the advertisement playback of each playlist generating unit inventory per day and the predetermined inventory generating a first long advertisement during playback playlist and play times per day, issuing unit 203 will be sent to the terminal at the first stop sign advertising the playlist, thereby realizing the advertisement updating playlist, greatly reducing the manual handling workload, update improves the efficiency of advertising.

[0083]图6是本发明又一实施例提供的服务器的结构示意图。 [0083] FIG. 6 is a schematic structural diagram of a server according to still another embodiment of the present invention. 如图7所示,本实施例提供的服务器中包含的判断单元301、生成单元3〇2和下发单元303分别与上述实施例中的判断单元201、生成单元202和下发单元203是相同的,不同的是,本实施例中还包含更新单元3〇4 和校验单元305,其中: 7, the present embodiment provides the server determination unit 301 included in the embodiment, and a generation unit 3〇2 issuing unit 303 and judgment unit 201 are the above-described embodiments, the generating unit 202 and sending unit 203 is the same , except that the present embodiment further comprises an updating unit 3〇4 and check unit 305, wherein:

[0084] 更新单元304,用于: [0084] updating unit 304, configured to:

[0085]启动所述广告播放列表的更新线程; [0085] The ad starts playing updating the list of threads;

[0086]判断每个站牌终端的广告播放列表中各广告资源当前所处的时间是否均处于预设的有效期内; Ad Playlist [0086] Each stop sign is determined for each terminal is currently located inventory time whether the average is within the preset valid;

[0087]若否,则删除所述广告播放列表中当前所处的时间不处于预设的有效期内的广告资源; [0087] If not, remove the current ad playlist in which the time is not advertising resources within a preset period;

[0088]根据所述广告播放列表中剩余的广告资源每天的播放次数和播放时长生成新的广告播放列表; [0088] per day according to the advertisement playback playlist remaining inventory longer generated when a new ad playlist and play times;

[0089]将所述新的广告播放列表下发到所述站牌终端; [0089] sent to the terminal of the stop sign advertising the new playlist;

[0090] 校验单元305,用于: [0090] The checking unit 305, configured to:

[0091]在下发所述第一广告播放列表之后,接收所述站牌终端根据当前使用的广告播放列表的内容生成的第二编码; [0091] send the first advertisement after the next play list, the receiving station card terminal generates second encoded according to the content of the playlist currently used ad;

[0092]判断所述第二编码是否与所述第一编码相同; [0092] Analyzing the second encoding is the same as the first coding;

[0093]若否,则再将所述第一广告播放列表下发到所述站牌终端,以使得所述站牌终端在当前时刻使用所述第一广告播放列表。 The [0093] If not, then the first advertisement is sent to the station playlist card terminal, so that the card terminal station using the first advertisement playlist at the current time.

[0094] 进一步地,在本发明公开的一可选的实施方式中,所述生成单元3〇2,还用于: [0094] Further, in an alternative embodiment of the invention disclosed in the present embodiment, the generating unit 3〇2 further configured to:

[0095]根据所述第一广告播放列表的内容生成与所述第一广告播放列表对应的第一编码。 [0095] generating a first coded with the first advertisement content according to the playlist corresponding to the first advertisement playlist.

[0096] 进一步地,在本发明公开的一可选的实施方式中,所述生成单元302,还用于: [0096] Further, in an alternative embodiment of the invention disclosed in the present embodiment, the generating unit 302 is further configured to:

[0097] 在所述站牌终端在当前时刻不存在所述广告播放列表的情况下,根据预设的所述广告资源每天的播放次数和播放时长生成第二广告播放列表,并将所述第二广告播放列表下发到所述站牌终端。 Generating second advertisement long time in the case a playlist [0097] The advertisement playlist does not exist at the present moment in the card terminal station, according to the preset number of plays inventory per day and playback, and the second the two ad play list sent to the terminal stop sign.

[0098] 进一步地,在本发明公开的一可选的实施方式中,所述广告播放列表包括以下中的至少一者: [0098] Further, in an alternative embodiment of the invention disclosed in the present embodiment, the advertisement playback list includes at least one of:

[0099] 起始时间、截止时间、广告资源的ID、广告资源的名称、广告资源播放的序列号和广告资源的播放时长。 [0099] start time is turned off long playing time, ID inventory, inventory name, serial number inventory and inventory play.

[0100] 采用本实施例提供的服务器能够大大减少了人工处理的工作量,提高了广告的更新效率。 [0100] According to the present embodiment can be provided by the server greatly reducing the workload of manual handling, increase the efficiency of advertising update.

[0101] 上述实施例提供的服务器的原理和技术效果与对应的方法实施例相同,在此不再赘述。 Examples same principles and technical effects as the corresponding method server [0101] The embodiments provided in the embodiment, which is not repeated herein.

[0102] 图7是本发明又一实施例提供的服务器的结构示意图。 [0102] FIG. 7 is a schematic structural diagram of a server provided by a further embodiment of the present invention. 如图7所示,所述服务器包括:处理器(processor) 401、存储器(memory) 402、通信接口(Communications Interface) 403和通信总线404; As shown in FIG 7, the server comprising: a processor (processor) 401, memory (memory) 402, a communication interface (Communications Interface) 403, and a communication bus 404;

[0103] 其中,所述处理器401、存储器402、通信接口403通过所述通信总线404完成相互间的通信; [0103] wherein, the processor 401, memory 402, communication interface 403 perform communication with each other through the communication bus 404;

[0104] 所述通信接口403用于该服务器与站牌终端之间的信息传输; [0104] The communication interface 403 for transmission of information between the server and the terminal station license;

[0105] 所述处理器401用于调用所述存储器402中的程序指令,以执行上述各方法实施例所提供的方法,例如包括:在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表;若是,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表;将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 Upon receiving the used inventory upload user, determines the default: [0105] The processor 401 of program instructions for invoking the memory 402, to perform the above-described embodiments of the methods provided in embodiments, including, for example, playing the card to the terminal station of the presence or absence of the inventory ad playlist at the present time; time if, according to the advertisement inventory of each playlist playback and playback times per day long and the preset inventory per day long generation times and playback playList playback first advertisement; cards will be sent to the terminal station at the first advertisement play list, thereby realizing the advertisement updating playlist.

[0106] 本实施例公开一种计算机程序产品,所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序,所述计算机程序包括程序指令,当所述程序指令被计算机执行时,计算机能够执行上述各方法实施例所提供的方法,例如包括:在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表;若是,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表;将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 [0106] The present embodiment discloses a computer program product, the computer program product comprising a computer-readable program stored on a non-transitory computer-storage medium, the computer program comprising program instructions, the program instructions when executed by a computer , the computer to perform the above-described embodiments of the methods provided in embodiments, for example, comprising: upon receiving a user upload inventory, determines the default terminal for playing the stop sign inventory exists at the present time ad playlist; ads playlist generating a first long time if, according to the advertisement and the number of playlist playback, and the playback duration of inventory per day for each predetermined number of plays and displays the inventory per day; the first the advertisement sent to the station playlist card terminal, thereby realizing the advertisement updating playlist.

[0107] 本实施例提供一种非暂态计算机可读存储介质,所述非暂态计算机可读存储介质存储计算机指令,所述计算机指令使所述计算机执行上述各方法实施例所提供的方法,例如包括:在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表;若是,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表;将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 [0107] The present embodiment provides a non-transitory computer-readable storage medium, the non-transitory computer-readable storage medium storing computer instructions, the computer instructions cause the computer to perform each of the above embodiments of the methods provided in embodiments including, for example: upon receiving a user upload inventory, determining the predetermined stop sign terminal for playing the advertisement inventory whether the playlist exists at the present time; if, according to the advertisement each playlist generating a first long advertisement during playback playlist and play times per day long inventory per day and playing time and a preset number of plays of said inventory; cards will be sent to the terminal station at the first advertisement playlist, in order to achieve an updated list of the ad plays.

[0108] 本领域普通技术人员可以理解:实现上述方法实施例的全部或部分步骤可以通过程序指令相关的硬件来完成,前述的程序可以存储于一计算机可读取存储介质中,该程序在执行时,执行包括上述方法实施例的步骤;而前述的存储介质包括:R〇M、RAM、磁碟或者光盘等各种可以存储程序代码的介质。 [0108] Those of ordinary skill in the art can be appreciated: realize all or part of the steps of the method described above may be implemented by a program instructing relevant hardware to complete, the program may be stored in a computer readable storage medium, the program execution when, comprising the step of performing the above-described embodiment of the method; and the storage medium comprising: a variety of medium may store program codes R〇M, RAM, magnetic disk, or optical disk.

[0109]以上所描述的服务器等实施例仅仅是示意性的,其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。 Embodiment [0109] server or the like described above are merely exemplary embodiments, wherein said unit is described as separate components may be or may not be physically separate, parts displayed as units may be or may not be physical units , i.e., it may be located in one place, or may be distributed to multiple network units. 可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。 You can select some or all of the modules according to actual needs to achieve the object of the solutions of the embodiments. 本领域普通技术人员在不付出创造性的劳动的情况下,即可以理解并实施。 Those of ordinary skill in the art in the case without creative labor, i.e., can be understood and implemented.

[0110]通过以上的实施方式的描述,本领域的技术人员可以清楚地了解到各实施方式可借助软件加必需的通用硬件平台的方式来实现,当然也可以通过硬件。 [0110] By the above described embodiments, those skilled in the art may clearly understand that the embodiments may be implemented by software plus a necessary universal hardware platform, also be implemented by hardware. 基于这样的理解,上述技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来,该计算机软件产品可以存储在计算机可读存储介质中,如ROM/RAM、磁碟、光盘等,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行各个实施例或者实施例的某些部分所述的方法。 Based on such understanding, the technical solutions of the above or the part contributing to the prior art may be embodied in a software product out of the computer software product may be stored in a computer-readable storage medium, such as ROM / RAM, magnetic disk, optical disk, etc., some parts of the various method embodiments or embodiment includes a plurality of instruction execution to enable a computer device (may be a personal computer, a server, or network device).

[0111]最后应说明的是:以上各实施例仅用以说明本发明的实施例的技术方案,而非对其限制;尽管参照前述各实施例对本发明的实施例进行了详细的说明,本领域的普通技术人员应当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分或者全部技术特征进行等同替换;而这些修改或者替换,并不使相应技术方案的本质脱离本发明的实施例各实施例技术方案的范围。 [0111] Finally, it should be noted that: the above embodiments only embodiments describing the technical solutions of the embodiments of the present invention, rather than limiting; Although the foregoing embodiments with reference to the embodiments of the present invention has been described in detail, the present those of ordinary skill in the art should be understood: it still may be made to the technical solutions described in each of the modified embodiments, or to some or all of the technical features equivalents; as such modifications or replacements do not cause the essence of corresponding technical solutions departing from the scope of embodiments of the present invention, the technical solutions of the embodiments.

Claims (10)

1. 一种广告播放列表的更新方法,其特征在于,所述方法包括: 在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表; 若是,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表; 将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 CLAIMS 1. A method for updating advertisements playlist, characterized in that, the method comprising: upon receiving a user upload inventory, determines the default terminal for playing the stop sign inventory exists at the present time the advertisement playlist; ads playlist generating a first long time if, according to the advertisement playback duration playlist and play times for each day of the inventory and the preset number of plays and displays the inventory per day; the a first ad play list to send the card terminal station, thereby achieving updating the advertisement playlist.
2. 根据权利要求1所述的广告播放列表的更新方法,其特征在于,所述判断预设的用于播放所述广告资源的站牌终端在当前是否存在所述广告播放列表之后,所述方法还包括: 若否,根据预设的所述广告资源每天的播放次数和播放时长生成第二广告播放列表, 并将所述第二广告播放列表下发到所述站牌终端。 The updating method of advertising as claimed in claim playlist, wherein said predetermined stop sign determination terminal for playing the inventory exists in the advertisement after the current playlist, the the method further comprising: if not, according to the preset playback inventory per day long generating second advertisement and the number of times playback playlist and the second playlist advertisement sent to the card terminal station.
3.根据权利要求1所述的广告播放列表的更新方法,其特征在于,所述方法还包括: 启动所述广告播放列表的更新线程; 判断每个站牌终端的广告播放列表中各广告资源当前所处的时间是否均处于预设的有效期内; 若否,则删除所述广告播放列表中当前所处的时间不处于预设的有效期内的广告资源; 根据所述广告播放列表中剩余的广告资源每天的播放次数和播放时长生成新的广告播放列表; 将所述新的广告播放列表下发到所述站牌终端。 The updating method of advertising as claimed in claim playlist, characterized in that, said method further comprising: updating the advertisement thread starts playlist; ads each playlist inventory card is determined for each terminal station currently located are within a preset time is valid; if not, delete the advertisement playing time at which the list is not currently advertising resources within a preset period; the rest according to the advertisement in the playlist It generates a new long advertisement during playback playlist and play times daily inventory; sent to the terminal of the stop sign advertising the new playlist.
4.根据权利要求1所述的广告播放列表的更新方法,其特征在于,在生成所述第一广告播放列表之后,所述方法还包括: 根据所述第一广告播放列表的内容生成与所述第一广告播放列表对应的第一编码; 相应地,所述方法还包括: 在下发所述第一广告播放列表之后,接收所述站牌终端根据当前使用的广告播放列表的内容生成的第二编码; 判断所述第二编码是否与所述第一编码相同; 若否,则再将所述第一广告播放列表下发到所述站牌终端,以使得所述站牌终端在当前时刻使用所述第一广告播放列表。 The updating method of advertising as claimed in claim playlist, wherein, after generating the first advertisement play list, the method further comprising: generating the first advertisement content according to the playlist said first encoding first advertisement corresponding to the playlist; accordingly, the method further comprising: after the first advertisement sent next play list, the receiving terminal generates a stop sign according to the contents of the playlist currently used first ad second encoding; determining the second encoding is the same as the first coding; if not, then the play list at a first advertisement to send the card terminal station, so that the card terminal station at the current time using the first ad playlist.
5.根据权利要求1 -4中任意一项权利要求所述的广告播放列表的更新方法,其特征在于,所述广告播放列表包括以下中的至少一者: 起始时间、截止时间、广告资源的ID、广告资源的名称、广告资源播放的序列号和广告资源的播放时长。 The method of updating the playlist 1-4 ads to any preceding claim claim, wherein the advertisement playlist comprises at least one of: a start time, off time, inventory long playback ID, name your inventory, serial number inventory and inventory of play.
6. —种服务器,其特征在于,所述服务器包括: 判断单元,用于在接收到用户上传的广告资源时,判断预设的用于播放所述广告资源的站牌终端在当前时刻是否存在所述广告播放列表; 生成单元,用于在所述站牌终端在当前时刻存在所述广告播放列表的情况下,根据所述广告播放列表中各广告资源每天的播放次数和播放时长以及预设的所述广告资源每天的播放次数和播放时长生成第一广告播放列表; 下发单元,用于将所述第一广告播放列表下发到所述站牌终端,从而实现所述广告播放列表的更新。 6. - kind of server, wherein the server includes: a determination unit configured to, when receiving a user-uploaded inventory, determines the default terminal for playing the stop sign inventory exists at the present time the advertisement playlist; a generating unit configured to stop in a case where the presence of the advertisement board terminal playlist at the present time according to the time length of the advertisement playback playlist and play times each day, and a preset inventory the inventory per day long playing a playlist generating first advertisement and the number of times playback; issuing unit configured to send the card to the terminal station at the first advertisement playlist, thereby realizing the advertisement playlist update.
7. 根据权利要求6所述的服务器,其特征在于,所述生成单元,还用于: 在所述站牌终端在当前时刻不存在所述广告播放列表的情况下,根据预设的所述广告资源每天的播放次数和播放时长生成第二广告播放列表,并将所述第二广告播放列表下发到所述站牌终端。 A case where the advertisement playlist does not exist at the present time in the card terminal station, according to the preset: 7. The server of claim 6, wherein the generation unit is further configured to generating second advertisement long playback playlist and play times daily inventory, and the second playlist advertisement sent to the card terminal station.
8. 根据权利要求6所述的服务器,其特征在于,所述服务器还包括: 更新单元,用于: 启动所述广告播放列表的更新线程; 判断每个站牌终端的广告播放列表中各广告资源当前所处的时间是否均处于预设的有效期内; 若否,则删除所述广告播放列表中当前所处的时间不处于预设的有效期内的广告资源; 根据所述广告播放列表中剩余的广告资源每天的播放次数和播放时长生成新的广告播放列表; 将所述新的广告播放列表下发到所述站牌终端。 8. The server of claim 6, wherein said server further comprises: an updating unit, configured to: update the advertisement thread starts playlist; Analyzing each station playlist card terminal each ad ad whether the time in which the resources currently are within a preset period; if not, delete the ad playlist is currently in time is not in the advertising resources within a preset period; the remainder, according to the ad playlist generating a new playlist long advertisement during playbacks and playback inventory per day; the cards issued to the terminal station in the new ad play list.
9.根据权利要求6所述的服务器,其特征在于,所述生成单元,还用于: 根据所述第一广告播放列表的内容生成与所述第一广告播放列表对应的第一编码; 相应地,所述服务器还包括: 校验单元,用于: 在下发所述第一广告播放列表之后,接收所述站牌终端根据当前使用的广告播放列表的内容生成的第二编码; 判断所述第二编码是否与所述第一编码相同; 若否,则再将所述第一广告播放列表下发到所述站牌终端,以使得所述站牌终端在当前时刻使用所述第一广告播放列表。 9. The server according to claim 6, wherein the generation unit is further configured to: generate a first encoded with the first advertisement content according to the playlist corresponding to the playlist of the first advertisement; corresponding , the server further comprising: a check unit, configured to: send the next playlist after the first advertisement, the station receives the second coded cards generated by the terminal according to the content of the advertisements currently used play list; determining the second encoding is the same as the first coding; if not, then the play list at a first advertisement to send the card terminal station, so that the card terminal station at the current time using the first advertisement playlist.
10.根据权利要求6-9中任意一项权利要求所述的服务器,其特征在于,所述广告播放列表包括以下中的至少一者: 起始时间、截止时间、广告资源的ID、广告资源的名称、广告资源播放的序列号和广告资源的播放时长。 Claim 10. The server according to any one of claims 6-9, characterized in that, the advertisement play list comprises at least one of: a start time, off time, inventory ID, Ad resources the name, serial number and duration of play is an ad resource play.
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