CN106330895A - Popularized information processing method and device - Google Patents

Popularized information processing method and device Download PDF

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Publication number
CN106330895A
CN106330895A CN201610702477.3A CN201610702477A CN106330895A CN 106330895 A CN106330895 A CN 106330895A CN 201610702477 A CN201610702477 A CN 201610702477A CN 106330895 A CN106330895 A CN 106330895A
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CN
China
Prior art keywords
load mode
promotion message
pull
target
ratio
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610702477.3A
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Chinese (zh)
Inventor
李志刚
敖伟波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
LeTV Holding Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Original Assignee
LeTV Holding Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by LeTV Holding Beijing Co Ltd, LeTV Information Technology Beijing Co Ltd filed Critical LeTV Holding Beijing Co Ltd
Priority to CN201610702477.3A priority Critical patent/CN106330895A/en
Publication of CN106330895A publication Critical patent/CN106330895A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40Support for services or applications
    • H04L65/4061Push-to services, e.g. push-to-talk or push-to-video
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/61Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/611Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for multicast or broadcast
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/75Media network packet handling
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/80Responding to QoS

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a popularized information processing method and device. Drag condition data of an appointed video is obtained, so that a target loading mode of popularized information is selected from a first loading mode and a second loading mode according to the drag condition data; the first loading mode is a loading mode taking the duration of a video file as a locating reference; the second loading mode is a loading mode taking the video playing duration as a locating reference; therefore, the popularized information can be loaded in a playing process of the appointed video by utilizing the target loading mode of the popularized information; because the target loading mode of the popularized information is determined according to the user drag condition of a video to be loaded, pushing of the popularized information is carried out in the playing process of the video to be loaded; therefore, the popularized information can be seen by users as much as possible, and can be easily interested by more users; the popularized information can be further operated; precise pushing of the popularized information can be ensured; and thus, the popularized information conversion rate can be increased.

Description

The processing method and processing device of promotion message
Technical field
The present invention relates to Internet technology, particularly relate to the processing method and processing device of a kind of promotion message.
Background technology
Along with the development of communication technology, terminal is integrated with increasing function, so that the systemic-function row of terminal Table contains more and more corresponding application (Application, APP).Some application can relate to some information popularizations clothes Business, such as, advertisement promotion, game promotion or application etc..In the playing process of video file, can push away to user at random Send promotion message.
But, owing to promotion message is random propelling movement, thus result in the reduction of the conversion ratio of promotion message.
Summary of the invention
The many aspects of the present invention provide the processing method and processing device of a kind of promotion message, to improve the conversion of promotion message Rate.
An aspect of of the present present invention, it is provided that the processing method of a kind of promotion message, including:
Obtain the situation that the pulls data of designated;
Pull situation data according to described, from the first load mode and the second load mode, choose the target of promotion message Load mode;Described first load mode is with the load mode of a length of location reference during video file, described second loading side Formula is with the load mode of a length of location reference during video playback;
Utilize the target load mode of described promotion message, in the playing process of described designated, load and promote letter Breath.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described in pull feelings Condition data include pulling ratio;The described ratio that pulls is that user carries out the number of times of the behavior that pulls/described in described designated The content playback volume of designated.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described according to institute State and pull situation data, from the first load mode and the second load mode, choose the target load mode of promotion message, including:
Pull ratio and the fractional threshold pre-set according to described, select from the first load mode and the second load mode Take the target load mode of promotion message.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described according to institute State the fractional threshold pulling ratio He pre-setting, from the first load mode and the second load mode, choose the mesh of promotion message Mark load mode, including:
Pull ratio described in and if be less than or equal to described fractional threshold, choose described first load mode as described popularization The target load mode of information;
Pull ratio described in and if be more than described fractional threshold, choose described second load mode as described promotion message Target load mode.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described in pull row It is to include pulling behavior along the forward performed by the positive direction of video time axle.
Another aspect of the present invention, it is provided that the processing means of a kind of promotion message, including:
Acquiring unit, for obtaining the situation that the pulls data of designated;
Determine unit, for pulling situation data described in basis, choose from the first load mode and the second load mode The target load mode of promotion message;Described first load mode is with the load mode of a length of location reference during video file, Described second load mode is with the load mode of a length of location reference during video playback;
Loading unit, for utilizing the target load mode of described promotion message, at the playing process of described designated In, load promotion message.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described in pull feelings Condition data include pulling ratio;The described ratio that pulls is that user carries out the number of times of the behavior that pulls/described in described designated The content playback volume of designated.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described determine list Unit, specifically for
Pull ratio and the fractional threshold pre-set according to described, select from the first load mode and the second load mode Take the target load mode of promotion message.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described determine list Unit, specifically for
Pull ratio described in and if be less than or equal to described fractional threshold, choose described first load mode as described popularization The target load mode of information;
Pull ratio described in and if be more than described fractional threshold, choose described second load mode as described promotion message Target load mode.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, described in pull row It is to include pulling behavior along the forward performed by the positive direction of video time axle.
From described technical scheme, the embodiment of the present invention is by obtaining the situation that the pulls data of designated, Jin Ergen Pull situation data according to described, from the first load mode and the second load mode, choose the target load mode of promotion message, First load mode is with the load mode of a length of location reference during video file, and the second load mode is with video playback duration For positioning the load mode of reference, enabling utilize the target load mode of described promotion message, at described designated In playing process, load promotion message, owing to the target load mode of promotion message is (i.e. to specify according to video to be loaded and regard Frequently) user pulls determined by situation, therefore, carries out the propelling movement of promotion message in the playing process of this video to be loaded, Can be watched by user as much as possible, easily cause the interest of more users, so that promotion message is carried out further action row For, such as, click on, register and the operation behavior such as purchase, it is possible to ensure the accurate propelling movement of promotion message, thus improve popularization letter The conversion ratio of breath.
It addition, use technical scheme provided by the present invention, it is not necessary to manually participate in, automatically pushing away of promotion message can be realized Send, therefore, it is possible to effectively reduce the propelling movement cost of promotion message.
It addition, use technical scheme provided by the present invention, it is possible to significant increase Consumer's Experience.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of description, and in order to allow above and other objects of the present invention, the feature and advantage can Become apparent, below especially exemplified by the detailed description of the invention of the present invention.
Accompanying drawing explanation
By reading the detailed description of hereafter preferred implementation, various other advantage and benefit common for this area Technical staff will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred implementation, and is not considered as the present invention Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical parts.In the accompanying drawings:
The schematic flow sheet of the processing method of the promotion message that Fig. 1 provides for one embodiment of the invention;
The structural representation of the processing means of the promotion message that Fig. 2 provides for another embodiment of the present invention.
Detailed description of the invention
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings.Although accompanying drawing shows the disclosure Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure and should be by embodiments set forth here Limited.On the contrary, it is provided that these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.
It should be noted that subscriber terminal equipment involved in the embodiment of the present invention can include but not limited to mobile phone, Personal digital assistant (Personal Digital Assistant, PDA), radio hand-held equipment, panel computer (Tablet Computer), PC (Personal Computer, PC), MP3 player, MP4 player, wearable device are (such as, Intelligent glasses, intelligent watch, Intelligent bracelet etc.) etc..
It addition, the terms "and/or", a kind of incidence relation describing affiliated partner, expression can exist Three kinds of relations, such as, A and/or B, can represent: individualism A, there is A and B, individualism B these three situation simultaneously.Separately Outward, character "/" herein, typically represent the forward-backward correlation relation to liking a kind of "or".
The schematic flow sheet of the processing method of the promotion message that Fig. 1 provides for one embodiment of the invention, as shown in Figure 1.
101, the situation that the pulls data of designated are obtained.
102, pull situation data described in basis, from the first load mode and the second load mode, choose promotion message Target load mode.
So-called first load mode, refers to, with the video file duration i.e. video file time for location reference, specifying Time point loads the load mode of promotion message.Such as, when video file when a length of 10 minutes, load promotion message.
So-called second load mode, refer to video playback duration i.e. user watch accumulated time for location reference, Time point is specified to load the load mode of promotion message.Such as, user watch accumulated time be 10 minutes time, load promote letter Breath.
103, utilizing the target load mode of described promotion message, in the playing process of described designated, loading pushes away Guangxin ceases.
It should be noted that the executive agent of 101~103 can be partly or entirely the application being located locally terminal, Or can also be to be arranged in the plug-in unit in the application of local terminal or SDK (Software Development Kit, SDK) etc. functional unit, or can also for the process engine that is positioned in network side server, or Can also be the distributed system being positioned at network side, this be particularly limited by the present embodiment.
It is understood that the local program (nativeApp) that described application can be mounted in terminal, or also may be used To be a web page program (webApp) of browser in terminal, this is not particularly limited by the present embodiment.
So, by obtaining the situation that the pulls data of designated, and then pull situation data according to described, add from first Choosing the target load mode of promotion message in load mode and the second load mode, the first load mode is with video file duration For positioning the load mode of reference, the second load mode is with the load mode of a length of location reference during video playback so that energy Enough utilize the target load mode of described promotion message, in the playing process of described designated, load promotion message, due to The target load mode of promotion message is that the user according to video to be loaded (i.e. designated) pulls determined by situation, because of This, carry out the propelling movement of promotion message in the playing process of this video to be loaded, can be watched by user as much as possible, easily Cause the interest of more users, so that promotion message is carried out further operation behavior, such as, click on, register and the operation such as purchase Behavior, it is possible to ensure the accurate propelling movement of promotion message, thus improve the conversion ratio of promotion message.
Alternatively, in a possible implementation of the present embodiment, before 101, it is also possible to exist the most in advance Video file resources bank selects the video needing to load promotion message, using as designated.
Inventor finds under study for action, and due to reason or the interference factor in the external world of video itself, user regards in viewing Frequently time, it will usually by operation progress bar, carry out in video pulling behavior so that video viewing people on each time point Secondary present downward trend along with the broadcasting of video.Therefore, video pull situation, it is possible to effectively reflect the actual use of this video Family viewing, in such manner, it is possible to instruct the target load mode selecting appropriate promotion message.
Alternatively, in a possible implementation of the present embodiment, in 101, dragging of acquired designated Drag situation data, refer to designated in playing process, the user occurred drags the dependency number of the behavior that pulls of progress bar According to.
Specifically, described in pull situation data and can include but not limited to pull ratio, described in pull ratio and can be User carries out the content playback volume of the number of times/described designated of the behavior that pulls in described designated.
That is added up here pulls behavior, can be for pulling row along the forward performed by the positive direction of video time axle For.
Alternatively, in a possible implementation of the present embodiment, for pulling ratio as pulling situation data For this situation, before 102, it is also possible to pre-set fractional threshold further, the judgement being used as pulling ratio depends on According to, for pulling ratio and the fractional threshold pre-set described in basis, it is thus achieved that the target load mode of described promotion message.
Such as, if described in pull ratio less than or equal to described fractional threshold, illustrate that user pulls behavior and regards for appointment The viewing impact of frequency is less, if carrying out the loading of promotion message according to video file duration, then substantially without by user's The behavior of pulling is skipped, and this promotion message will be caused successfully to load owing to user pulls behavior.Therefore, it can according to video It is more suitable that file duration carries out the loading of promotion message, will described first load mode as the mesh of described promotion message Mark load mode.
Or, more such as, if described in pull ratio more than described fractional threshold, illustrate that user pulls behavior and regards for appointment The viewing impact of frequency is relatively big, if carrying out the loading of promotion message according to video file duration, the most probably by user's The behavior of pulling is skipped, and causes this promotion message successfully to load.Broadcast accordingly, it would be desirable to watch accumulated time i.e. video according to user Put duration more suitable to carry out the loading of promotion message, will described second load mode as the target of described promotion message Load mode.
In the present embodiment, by obtaining the situation that the pulls data of designated, and then pull situation data according to described, from First load mode and the second load mode are chosen the target load mode of promotion message;First load mode is with video literary composition The load mode of a length of location reference during part, the second load mode is with the load mode of a length of location reference during video playback, Make it possible to utilize the target load mode of described promotion message, in the playing process of described designated, load and promote letter Breath, owing to the target load mode of promotion message is that the user according to video to be loaded (i.e. designated) pulls situation and determined , therefore, the playing process of this video to be loaded carries out the propelling movement of promotion message, can be watched by user as much as possible Arrive, easily cause the interest of more users, so that promotion message is carried out further operation behavior, such as, click on, register and buy Etc. operation behavior, it is possible to ensure the accurate propelling movement of promotion message, thus improve the conversion ratio of promotion message.
It addition, use technical scheme provided by the present invention, it is not necessary to manually participate in, automatically pushing away of promotion message can be realized Send, therefore, it is possible to effectively reduce the propelling movement cost of promotion message.
It addition, use technical scheme provided by the present invention, it is possible to significant increase Consumer's Experience.
It should be noted that for aforesaid each method embodiment, in order to be briefly described, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because According to the present invention, some step can use other orders or carry out simultaneously.Secondly, those skilled in the art also should know Knowing, embodiment described in this description belongs to preferred embodiment, involved action and the module not necessarily present invention Necessary.
In the described embodiment, the description to each embodiment all emphasizes particularly on different fields, and does not has the portion described in detail in certain embodiment Point, may refer to the associated description of other embodiments.
The structural representation of the processing means of the promotion message that Fig. 2 provides for another embodiment of the present invention, as shown in Figure 2. The processing means of the promotion message of the present embodiment can include acquiring unit 21, determine unit 22 and loading unit 23.Wherein, obtain Take unit 21, for obtaining the situation that the pulls data of designated;Determine unit 22, for pulling situation data described in basis, The target load mode of promotion message is chosen from the first load mode and the second load mode;First load mode is with video The load mode of a length of location reference during file, the second load mode is with the loading side of a length of location reference during video playback Formula;Loading unit 23, for utilizing the target load mode of described promotion message, in the playing process of described designated, Load promotion message.
It should be noted that the processing means of promotion message that provided of the present embodiment can be partly or entirely to be positioned at The application of local terminal, or can also be to be arranged in the plug-in unit in the application of local terminal or SDK Functional units such as (Software Development Kit, SDK), or can also be for the process being positioned in network side server Engine, or can also be the distributed system being positioned at network side, this is not particularly limited by the present embodiment.
It is understood that the local program (nativeApp) that described application can be mounted in terminal, or also may be used To be a web page program (webApp) of browser in terminal, this is not particularly limited by the present embodiment.
Alternatively, in a possible implementation of the present embodiment, described in pull situation data can include but not Being limited to pull ratio, this is not particularly limited by the present embodiment.Wherein, pulling ratio described in is that user is at described designated In carry out the content playback volume of number of times/described designated of the behavior that pulls.
Specifically, the behavior that pulls described in can include but not limited to along performed by the positive direction of video time axle just To pulling behavior, this is not particularly limited by the present embodiment.
Alternatively, in a possible implementation of the present embodiment, described determine unit 22, specifically may be used for root Pull ratio and the fractional threshold pre-set according to described, from the first load mode and the second load mode, choose promotion message Target load mode.
Specifically, described determine unit 22, if pulling ratio described in specifically may be used for less than or equal to described ratio Threshold value, chooses described first load mode target load mode as described promotion message;Ratio is pulled more than institute described in if State fractional threshold, choose described second load mode target load mode as described promotion message.
It should be noted that method, the process of the promotion message that can be provided by the present embodiment in embodiment corresponding to Fig. 1 Device realizes.Describing the related content that may refer in embodiment corresponding to Fig. 1 in detail, here is omitted.
In the present embodiment, by acquiring unit obtain designated the situation that pulls data, and then by determine unit according to Described pull situation data, from the first load mode and the second load mode, choose the target load mode of promotion message;The One load mode is with the load mode of a length of location reference during video file, and the second load mode is with a length of during video playback The load mode of location reference so that loading unit can utilize the target load mode of described promotion message, in described appointment In the playing process of video, load promotion message, owing to the target load mode of promotion message is (i.e. to refer to according to video to be loaded Determine video) user pull determined by situation, therefore, the playing process of this video to be loaded carries out pushing away of promotion message Send, can be watched by user as much as possible, easily cause the interest of more users, so that promotion message to be operated further Behavior, such as, clicks on, registers and the operation behavior such as purchase, it is possible to ensures the accurate propelling movement of promotion message, thus improves popularization The conversion ratio of information.
It addition, use technical scheme provided by the present invention, it is not necessary to manually participate in, automatically pushing away of promotion message can be realized Send, therefore, it is possible to effectively reduce the propelling movement cost of promotion message.
It addition, use technical scheme provided by the present invention, it is possible to significant increase Consumer's Experience.
Described above illustrate and describes some preferred embodiments of the application, but as previously mentioned, it should be understood that the application Be not limited to form disclosed herein, be not to be taken as the eliminating to other embodiments, and can be used for other combinations various, Amendment and environment, and can be in invention contemplated scope described herein, by above-mentioned teaching or the technology of association area or knowledge It is modified.And the change that those skilled in the art are carried out and change are without departing from spirit and scope, the most all should be in this Shen Please be in the protection domain of claims.

Claims (10)

1. the processing method of a promotion message, it is characterised in that including:
Obtain the situation that the pulls data of designated;
Pulling situation data according to described, the target choosing promotion message from the first load mode and the second load mode loads Mode;Described first load mode is with the load mode of a length of location reference during video file, and described second load mode is With the load mode of a length of location reference during video playback;
Utilize the target load mode of described promotion message, in the playing process of described designated, load promotion message.
Method the most according to claim 1, it is characterised in that described in pull situation data and include pulling ratio;Described drag Dragging ratio is the content playback volume that user carries out the number of times/described designated of the behavior that pulls in described designated.
Method the most according to claim 2, it is characterised in that pull situation data described in described basis, loads from first Mode and the second load mode are chosen the target load mode of promotion message, including:
Pull ratio and the fractional threshold pre-set according to described, choose from the first load mode and the second load mode and push away The target load mode of Guangxin breath.
Method the most according to claim 3, it is characterised in that pull ratio and the ratio pre-set described in described basis Threshold value, chooses the target load mode of promotion message from the first load mode and the second load mode, including:
Pull ratio described in and if be less than or equal to described fractional threshold, choose described first load mode as described promotion message Target load mode;
Pull ratio described in and if be more than described fractional threshold, choose described second load mode target as described promotion message Load mode.
Method the most according to claim 2, it is characterised in that described in pull behavior and include the pros along video time axle Behavior is pulled to performed forward.
6. the processing means of a promotion message, it is characterised in that including:
Acquiring unit, for obtaining the situation that the pulls data of designated;
Determine unit, for pulling situation data described in basis, from the first load mode and the second load mode, choose popularization The target load mode of information;Described first load mode is with the load mode of a length of location reference during video file, described Second load mode is with the load mode of a length of location reference during video playback;
Loading unit, for utilizing the target load mode of described promotion message, in the playing process of described designated, adds Carry promotion message.
Device the most according to claim 6, it is characterised in that described in pull situation data and include pulling ratio;Described drag Dragging ratio is the content playback volume that user carries out the number of times/described designated of the behavior that pulls in described designated.
Device the most according to claim 7, it is characterised in that described determine unit, specifically for
Pull ratio and the fractional threshold pre-set according to described, choose from the first load mode and the second load mode and push away The target load mode of Guangxin breath.
Device the most according to claim 8, it is characterised in that described determine unit, specifically for
Pull ratio described in and if be less than or equal to described fractional threshold, choose described first load mode as described promotion message Target load mode;
Pull ratio described in and if be more than described fractional threshold, choose described second load mode target as described promotion message Load mode.
Device the most according to claim 7, it is characterised in that described in pull behavior and along video time axle just include Forward performed by direction pulls behavior.
CN201610702477.3A 2016-08-22 2016-08-22 Popularized information processing method and device Pending CN106330895A (en)

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Application Number Priority Date Filing Date Title
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Citations (6)

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CN101350937A (en) * 2007-07-20 2009-01-21 华为技术有限公司 Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium
CN101668174A (en) * 2008-09-01 2010-03-10 华为技术有限公司 Play control method and equipment
CN104994412A (en) * 2015-06-30 2015-10-21 北京奇艺世纪科技有限公司 Information pushing method and device
CN105828116A (en) * 2016-04-29 2016-08-03 乐视控股(北京)有限公司 Advertisement pushing method and device

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101075888A (en) * 2006-05-15 2007-11-21 中兴通讯股份有限公司 System and method for realizing fluid medium advertisement
CN101022353A (en) * 2006-10-10 2007-08-22 鲍东山 Directional stream media advertisement insert-cut system
CN101350937A (en) * 2007-07-20 2009-01-21 华为技术有限公司 Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium
CN101668174A (en) * 2008-09-01 2010-03-10 华为技术有限公司 Play control method and equipment
CN104994412A (en) * 2015-06-30 2015-10-21 北京奇艺世纪科技有限公司 Information pushing method and device
CN105828116A (en) * 2016-04-29 2016-08-03 乐视控股(北京)有限公司 Advertisement pushing method and device

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