CN101046871A - Flow media server - Google Patents
Flow media server Download PDFInfo
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- CN101046871A CN101046871A CNA2006100661936A CN200610066193A CN101046871A CN 101046871 A CN101046871 A CN 101046871A CN A2006100661936 A CNA2006100661936 A CN A2006100661936A CN 200610066193 A CN200610066193 A CN 200610066193A CN 101046871 A CN101046871 A CN 101046871A
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- streaming media
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Abstract
The present invention provides a mobile medium server for selectively playing back advertisement related to medium before play-back of medium file. Said mobile medium server includes the following several portions: advertisement insertion module, advertisement chaining module and control module. Besides, said invention also provides the concrete function and action of the above-mentioned every portion, and also provides the concrete operation method and steps of said mobile medium server.
Description
Technical field
The present invention relates to telecommunications media transport technology field, particularly a kind of streaming media server of selectivity playing media relevant advertisements.
Background technology
Advertisement is that manufacturer solicits customers or business, one of the main method of promote products.The advertising results that obtain are except enlarging audient's face of advertisement, such as the gold-shelf of advertisement in the Chinese Central Television (CCTV) broadcasted.Also need to select correct commercial audience, such as: the advertisement relevant thrown in school with study article.Streaming Media has had quite a few user using as a kind of emerging service, has plenty of the PC of using playing stream media, has plenty of the mobile phone play of using Streaming Media.Streaming media service has had the participation of advertisement as a kind of higher value-added service of charging, and will help popularizing of streaming media service.
Summary of the invention
Technical matters to be solved by this invention is, provide a kind of can be before playback of media files the streaming media server of selectivity playing media relevant advertisements, can in the media play process, select the broadcast of advertisement according to user preferences, increase the function of streaming media service.
For solving the problems of the technologies described above, the invention provides a kind of streaming media server, be used for selectivity playing media relevant advertisements before playback of media files, comprising:
The advertisement access module is used for ad content is uploaded to streaming media server, adline is marked, and generate the ad content brief introduction;
The advertisement link module is used for advertisement is carried out Matching Location according to mark type and the media content of selecting;
Control module, be used to send with selected media content coupling after the advertisement brief introduction, and receive the advertisement selection information of returning, send selected advertisement and media content according to advertisement selection information.
Described advertisement access module can be further used for attribute and user's use characteristic according to media content, generates the advertising message tabulation.
Described advertisement link module can be selected the advertisement of part coupling according to user-selected media content from the advertising message tabulation, and selection result is sent control module.
Described advertisement link module can be selected all advertisements of coupling according to user-selected media content from the advertising message tabulation, and selection result is sent control module.
Described advertisement link module can be further used for the Matching Location result of medium relevant advertisements is sent control module.
Advertisement brief introduction after the media content coupling that described control module can be further used for sending and select, and receive advertisement selection information and the selecting sequence of returning.
Described control module can be further used for sending selected advertisement and media content according to advertisement selection information and selecting sequence.
Described control module can be further used for sending selected advertisement earlier according to advertisement selection information, and the back sends media content.
Use streaming media server of the present invention can be before playback of media files selectivity playing media relevant advertisements, ad content is chosen jointly by streaming media server and user, the user can increase the function of streaming media service according to the broadcast of hobby skip advertisements in the playing process of advertisement simultaneously.
Description of drawings
Fig. 1 is the workflow diagram according to the described streaming media server of the embodiment of the invention;
Fig. 2 is the structure flow chart according to the described streaming media server of the embodiment of the invention.
Embodiment
As shown in Figure 1, be the workflow diagram according to the described streaming media server of the embodiment of the invention, concrete steps are as follows:
(step 101) advertisement manufacturer uploads to streaming media server with ad content.
(step 102) indicates adline according to ad content.
(step 103) selects the ad content of coupling according to user-selected media content.
(step 104) judges whether the user selects to play this ad content, is to carry out next step otherwise forward step 106 to.
(step 105) judged result selects to play this ad content for the user, this advertisement of streaming media server recording played.
(step 106) judges whether the ad content of coupling is selected to finish, and selecting finishes then carries out next step, otherwise returns step 103.
(step 107) is according to user's selection playing advertisements and selected media content.
As shown in Figure 2, be the structure flow chart according to the described streaming media server of the embodiment of the invention, its concrete steps are:
(step 301) advertisement manufacturer uploads to streaming media server by the advertisement access module with ad content.
(step 302) advertisement access module is indicated the type of advertisement, generates the ad content brief introduction, and the advertisement after will marking sends the advertisement link module.
(step 303) advertisement link module selects the advertisement of part coupling to send control module from ad content according to user-selected media content.
Advertisement brief introduction after (step 304) control module will be mated with the media content that the user selectes sends user terminal.
(step 305) user selects interested ad content or user not to select, and selects module to return user's advertisement selection information to streaming media server by the user.
(step 306) control module will send user terminal with advertisement and the media content that the user selectes.The user clicks the link of media content address, carries out media play.In the media play process, according to the ad playing played in order ad content of user's selection.If the user loses interest in to ad content, can skip in progress ad content, carry out the subsequent media content play.
Use the embodiment of the invention, can in advertisement manufacturer when streaming media server is submitted the flow media advertisement content to, ad content be classified, such as: sports goods, study article etc.When the user carried out the streaming medium content introduction and browses, streaming media server generated the advertising message tabulation according to the attribute of media content and user's use characteristic.Represent to the user simultaneously.The prompting user carries out the selection of ad playing content, selects to play or the skip advertisements content according to the user, finish the broadcast of ad content after, playback terminal continues the broadcast of media content.Use the embodiment of the invention will help popularizing of streaming media service.
Claims (8)
1, a kind of streaming media server is used for selectivity playing media relevant advertisements before playback of media files, it is characterized in that, comprising:
The advertisement access module is used for ad content is uploaded to streaming media server, adline is marked, and generate the ad content brief introduction;
The advertisement link module is used for advertisement is carried out Matching Location according to mark type and the media content of selecting;
Control module, be used to send with selected media content coupling after the advertisement brief introduction, and receive the advertisement selection information of returning, send selected advertisement and media content according to advertisement selection information.
According to the described streaming media server of claim 1, it is characterized in that 2, described advertisement access module is further used for attribute and user's use characteristic according to media content, generate the advertising message tabulation.
According to the described streaming media server of claim 2, it is characterized in that 3, described advertisement link module is selected the advertisement of part coupling according to user-selected media content from the advertising message tabulation, and selection result is sent control module.
According to the described streaming media server of claim 2, it is characterized in that 4, described advertisement link module is selected all advertisements of coupling according to user-selected media content from the advertising message tabulation, and selection result is sent control module.
According to the described streaming media server of claim 1, it is characterized in that 5, described advertisement link module is further used for the Matching Location result of medium relevant advertisements is sent control module.
6, according to the described streaming media server of claim 1, it is characterized in that, the advertisement brief introduction after the media content coupling that described control module is further used for sending and selectes, and receive advertisement selection information and the selecting sequence of returning.
According to the described streaming media server of claim 6, it is characterized in that 7, described control module is further used for sending selected advertisement and media content according to advertisement selection information and selecting sequence.
According to the described streaming media server of claim 1, it is characterized in that 8, described control module is further used for sending selected advertisement earlier according to advertisement selection information, the back sends media content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100661936A CN101046871A (en) | 2006-03-28 | 2006-03-28 | Flow media server |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100661936A CN101046871A (en) | 2006-03-28 | 2006-03-28 | Flow media server |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101046871A true CN101046871A (en) | 2007-10-03 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006100661936A Pending CN101046871A (en) | 2006-03-28 | 2006-03-28 | Flow media server |
Country Status (1)
| Country | Link |
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| CN (1) | CN101046871A (en) |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009089750A1 (en) * | 2007-12-29 | 2009-07-23 | Huawei Technologies Co., Ltd. | Method, system and apparatus for implanting advertisement |
| WO2009140828A1 (en) * | 2008-05-23 | 2009-11-26 | 广州视源电子科技有限公司 | Method for generating streaming media increment description file and method and system for cutting in multimedia in streaming media |
| WO2010078803A1 (en) * | 2009-01-06 | 2010-07-15 | 腾讯科技（深圳）有限公司 | Method and equipment for playing advertisement |
| CN101882409A (en) * | 2009-05-06 | 2010-11-10 | 中兴通讯股份有限公司 | Electronic advertising system and advisement playing method thereof |
| CN102572538A (en) * | 2010-12-30 | 2012-07-11 | 扬智科技股份有限公司 | Advertisement playing method of on-demand video system |
| WO2012167568A1 (en) * | 2011-11-23 | 2012-12-13 | 华为技术有限公司 | Video advertisement broadcasting method, device and system |
| CN103646337A (en) * | 2013-11-19 | 2014-03-19 | 乐视网信息技术（北京）股份有限公司 | Advertisement broadcasting method and apparatus |
| CN104869442A (en) * | 2015-04-23 | 2015-08-26 | 太仓红码软件技术有限公司 | Method and system for controlling advertisement putting frequency in video |
| CN106803986A (en) * | 2017-03-09 | 2017-06-06 | 山东浪潮商用系统有限公司 | A kind of advertisement broadcast method, Set Top Box and system |
| CN110519615A (en) * | 2019-09-06 | 2019-11-29 | 深圳市瑞云科技有限公司 | A kind of video terminal advertisement update jettison system and method based on cloud desktop |
-
2006
- 2006-03-28 CN CNA2006100661936A patent/CN101046871A/en active Pending
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009089750A1 (en) * | 2007-12-29 | 2009-07-23 | Huawei Technologies Co., Ltd. | Method, system and apparatus for implanting advertisement |
| WO2009140828A1 (en) * | 2008-05-23 | 2009-11-26 | 广州视源电子科技有限公司 | Method for generating streaming media increment description file and method and system for cutting in multimedia in streaming media |
| WO2010078803A1 (en) * | 2009-01-06 | 2010-07-15 | 腾讯科技（深圳）有限公司 | Method and equipment for playing advertisement |
| CN101882409A (en) * | 2009-05-06 | 2010-11-10 | 中兴通讯股份有限公司 | Electronic advertising system and advisement playing method thereof |
| CN102572538A (en) * | 2010-12-30 | 2012-07-11 | 扬智科技股份有限公司 | Advertisement playing method of on-demand video system |
| WO2012167568A1 (en) * | 2011-11-23 | 2012-12-13 | 华为技术有限公司 | Video advertisement broadcasting method, device and system |
| CN103646337A (en) * | 2013-11-19 | 2014-03-19 | 乐视网信息技术（北京）股份有限公司 | Advertisement broadcasting method and apparatus |
| CN104869442A (en) * | 2015-04-23 | 2015-08-26 | 太仓红码软件技术有限公司 | Method and system for controlling advertisement putting frequency in video |
| CN104869442B (en) * | 2015-04-23 | 2018-04-27 | 上海传漾广告有限公司 | The control method and its system of advertisement putting number in a kind of video |
| CN106803986A (en) * | 2017-03-09 | 2017-06-06 | 山东浪潮商用系统有限公司 | A kind of advertisement broadcast method, Set Top Box and system |
| CN110519615A (en) * | 2019-09-06 | 2019-11-29 | 深圳市瑞云科技有限公司 | A kind of video terminal advertisement update jettison system and method based on cloud desktop |
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Open date: 20071003 |