CN103646337A - Advertisement broadcasting method and apparatus - Google Patents
Advertisement broadcasting method and apparatus Download PDFInfo
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- CN103646337A CN103646337A CN201310586117.8A CN201310586117A CN103646337A CN 103646337 A CN103646337 A CN 103646337A CN 201310586117 A CN201310586117 A CN 201310586117A CN 103646337 A CN103646337 A CN 103646337A
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Abstract
The invention discloses an advertisement broadcasting method and apparatus which are capable of controlling an advertisement broadcasting order. The advertisement broadcasting method comprises determining a broadcasting order of advertisements to be broadcast according to preset correspondence between an advertisement and a broadcasting order; and broadcasting the advertisements to be broadcast in accordance with the determined broadcasting order.
Description
Technical field
The present invention relates to multimedia messages and play field, relate in particular to a kind of advertisement broadcast method and device.
Background technology
In prior art; during the media play advertisements such as network, if the conditions such as playing duration are restricted, only can play the advertisement of predetermined number time, conventionally can adopt the scheme of shuffle advertisement; from a plurality of advertisements to be selected, select at random the advertisement of predetermined number, with random order, play.
Yet, in ask for something advertisement, to play in the application scenarios of order, the scheme of above-mentioned shuffle advertisement obviously can not meet application scenarios demand.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method and device, in order to realize the broadcasting order of controlling advertisement.
The embodiment of the present invention provides a kind of advertisement broadcast method, comprising:
According to the corresponding relation of default advertisement and broadcasting order, determine the broadcasting order that each advertisement to be played is corresponding;
According to definite broadcasting order, play each advertisement to be played.
The embodiment of the present invention also provides a kind of advertisement play back device, comprising:
Determining unit, for according to the corresponding relation of default advertisement and broadcasting order, determines the broadcasting order that each advertisement to be played is corresponding;
Broadcast unit, plays each advertisement to be played for the broadcasting order according to definite.
Beneficial effect of the present invention comprises:
In the method that the embodiment of the present invention provides, preset the corresponding relation of each advertisement and broadcasting order, according to broadcasting order corresponding to advertisement to be played, treating broadcast advertisement plays, can realize the broadcasting order of controlling advertisement, therefore in prior art, play the random scheme of order, can improve the rationality that advertisement is play, and then avoid the waste of system resource.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for instructions, is used from explanation the present invention with the embodiment of the present invention one, is not construed as limiting the invention.In the accompanying drawings:
The process flow diagram of the advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention;
The process flow diagram of the advertisement broadcast method that Fig. 2 provides for the embodiment of the present invention 1;
The process flow diagram of the advertisement broadcast method that Fig. 3 provides for the embodiment of the present invention 2;
The structural representation of the advertisement play back device that Fig. 4 provides for the embodiment of the present invention.
Embodiment
In order to provide, control the implementation that order is play in advertisement, the embodiment of the present invention provides a kind of advertisement broadcast method and device, in conjunction with Figure of description, the preferred embodiments of the present invention are described, be to be understood that, preferred embodiment described herein only, for description and interpretation the present invention, is not intended to limit the present invention.And in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
The embodiment of the present invention provides a kind of advertisement broadcast method, as shown in Figure 1, comprising:
Wherein, carry out advertisement to be played really regularly, specifically comprising following two kinds of situations:
Situation one, when the quantity wait selecting advertisement is less than or equal to the predetermined number of the advertisement that can play, determine that all advertisements to be selected are advertisement to be played.
Now, above-mentioned advertisement broadcast method also comprises the advertisement to be played of shuffle specified quantity, and this specified quantity is the predetermined number of advertisement that can play and the difference of the quantity of advertisement to be selected.
Situation two, when the quantity wait selecting advertisement is greater than the predetermined number of the advertisement that can play, according to default advertisement with play the corresponding relation of order, from this advertisement to be selected, select the advertisement of this predetermined number as advertisement to be played.
Specifically can, from this advertisement to be selected, according to playing order order from front to back, select the advertisement of this predetermined number as advertisement to be played; Also can, from this advertisement to be selected, according to playing order from rear to front order, select the advertisement of this predetermined number as advertisement to be played.
Below in conjunction with accompanying drawing, the advertisement broadcast method that the embodiment of the present invention is provided is described in detail.
Embodiment 1:
In inventive embodiments 1, the quantity of advertisement to be selected is 6, and the predetermined number of the advertisement that can play is 4, and the quantity of advertisement to be selected is greater than the predetermined number of the advertisement that can play, need to first carry out the selection of advertisement to be played.
Figure 2 shows that the process flow diagram of the advertisement broadcast method that the embodiment of the present invention 1 provides.
In example 1, suppose that the corresponding relation of default advertisement to be selected and broadcasting order is as shown in the table:
| Advertisement | A | B | C | D | E | F |
| Play order | 1 | 2 | 3 | 4 | 5 | 6 |
Upper table shows that the broadcasting order that advertisement A is corresponding is first, the broadcasting order that advertisement B is corresponding is second, the broadcasting order that advertisement C is corresponding is the 3rd, the broadcasting order that advertisement D is corresponding is the 4th ... now, can be from 6 advertisements to be selected, according to playing order order from front to back, select 4 advertisements as advertisement to be played, select advertisement A, advertisement B, advertisement C and advertisement D as advertisement to be played.
In example 2, suppose that the corresponding relation of default advertisement to be selected and broadcasting order is as shown in the table:
| Advertisement | A | B | C | D | E | F |
| Play order | -6 | -5 | -4 | -3 | -2 | -1 |
Upper table shows that the broadcasting order that advertisement F is corresponding is last, the broadcasting order that advertisement E is corresponding is second from the bottom, the broadcasting order that advertisement D is corresponding is third from the bottom, the broadcasting order that advertisement C is corresponding is fourth from the last ... now, can be from 6 advertisements to be selected, according to playing order, from rear, to front order, select 4 advertisements as advertisement to be played, select advertisement F, advertisement E, advertisement D and advertisement C as advertisement to be played.
In above-mentioned example 1, broadcast advertisement A, advertisement B, advertisement C and advertisement D successively; In above-mentioned example 2, broadcast advertisement C, advertisement D, advertisement E and advertisement F successively.
Visible, to adopt the embodiment of the present invention 1 to provide scheme, each advertisement to be played can be play in order, has therefore improved the rationality that advertisement is play, the waste of having avoided advertisement to play the unreasonable system resource causing.
Embodiment 2:
In inventive embodiments 2, the quantity of advertisement to be selected is 3, and the predetermined number of the advertisement that can play is 4, and the quantity of advertisement to be selected is less than the predetermined number of the advertisement that can play.
Figure 3 shows that the process flow diagram of the advertisement broadcast method that the embodiment of the present invention 2 provides.
The corresponding relation of supposing default advertisement to be selected and broadcasting order is as shown in the table:
| Advertisement | A | B | C |
| Play order | 1 | 2 | 3 |
Upper table is advertisement to be played and plays the corresponding relation of order, and the broadcasting order that advertisement A is corresponding is the first, and the broadcasting order that advertisement B is corresponding is the second, and the broadcasting order that advertisement C is corresponding is the 3rd.
Obviously, playing order is the 4th o'clock, does not have advertisement to be played and its correspondence.
For thering is broadcasting order corresponding to advertisement to be played, at this, play order and play corresponding advertisement to be played; For not thering is broadcasting order corresponding to advertisement to be played, at this, play the arbitrary advertisement to be played of order shuffle.
Can be after broadcast advertisement A, advertisement B, tri-advertisements of advertisement C successively, any one in shuffle advertisement A, advertisement B, advertisement C, as the 4th advertisement.
Also can not adopt in other embodiments of the invention the scheme of shuffle, can according to predefined broadcasting mechanism, carry out the broadcasting of advertisement, be not described in detail in this.
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of advertisement play back device, as shown in Figure 4, specifically comprises
Determining unit 401, for according to the corresponding relation of default advertisement and broadcasting order, determines the broadcasting order that each advertisement to be played is corresponding;
Further, determining unit 401, while being greater than the predetermined number of the advertisement that can play specifically for the quantity when wait selecting advertisement, according to the corresponding relation of default advertisement and broadcasting order, from this advertisement to be selected, select the advertisement of this predetermined number as advertisement to be played.
Further, determining unit 401, specifically for from this advertisement to be selected, according to playing order order from front to back, selects the advertisement of this predetermined number as advertisement to be played; Or from this advertisement to be selected, according to playing order from rear to front order, select the advertisement of this predetermined number as advertisement to be played.
Further, determining unit 401, while being less than or equal to the predetermined number of the advertisement that can play specifically for the quantity when wait selecting advertisement, determines that all advertisements to be selected are advertisement to be played.
Further, broadcast unit 402, also for the advertisement to be played of shuffle specified quantity, described specified quantity is the predetermined number of advertisement that can play and the difference of the quantity of advertisement to be selected.
The function of above-mentioned each unit can be arbitrary corresponding to Fig. 1 to Fig. 3 shown in respective handling step in flow process, do not repeat them here.
In sum, scheme is play in the advertisement that the embodiment of the present invention provides, and comprising: according to the corresponding relation of default advertisement and broadcasting order, determine the broadcasting order that each advertisement to be played is corresponding; According to definite broadcasting order, play each advertisement to be played.The scheme that adopts the embodiment of the present invention to provide, can realize the broadcasting order of controlling advertisement, has improved the rationality that advertisement is play, and has avoided the waste of system resource.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, implement software example or in conjunction with the form of the embodiment of software and hardware aspect completely.And the present invention can adopt the form that wherein includes the upper computer program of implementing of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code one or more.
The present invention is with reference to describing according to process flow diagram and/or the block scheme of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be in computer program instructions realization flow figure and/or block scheme each flow process and/or the flow process in square frame and process flow diagram and/or block scheme and/or the combination of square frame.Can provide these computer program instructions to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction of carrying out by the processor of computing machine or other programmable data processing device is produced for realizing the device in the function of flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computing machine or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame on computing machine or other programmable devices.
Although described the preferred embodiments of the present invention, once those skilled in the art obtain the basic creative concept of cicada, can make other change and modification to these embodiment.So claims are intended to all changes and the modification that are interpreted as comprising preferred embodiment and fall into the scope of the invention.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the embodiment of the present invention the embodiment of the present invention.Like this, if within these of the embodiment of the present invention are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (10)
1. an advertisement broadcast method, is characterized in that, comprising:
According to the corresponding relation of default advertisement and broadcasting order, determine the broadcasting order that each advertisement to be played is corresponding;
According to definite broadcasting order, play each advertisement to be played.
2. the method for claim 1, is characterized in that, specifically determines in the following way advertisement to be played:
When the quantity wait selecting advertisement is greater than the predetermined number of the advertisement that can play, according to the corresponding relation of default advertisement and broadcasting order, from advertisement described to be selected, select the advertisement of described predetermined number as advertisement to be played.
3. method as claimed in claim 2, is characterized in that, selects the advertisement of described predetermined number as advertisement to be played from advertisement described to be selected, and is specially:
From advertisement described to be selected, according to playing order order from front to back, select the advertisement of described predetermined number as advertisement to be played; Or
From advertisement described to be selected, according to playing order from rear to front order, select the advertisement of described predetermined number as advertisement to be played.
4. the method for claim 1, is characterized in that, specifically determines in the following way advertisement to be played:
When the quantity wait selecting advertisement is less than or equal to the predetermined number of the advertisement that can play, determine that all advertisements to be selected are advertisement to be played.
5. method as claimed in claim 4, is characterized in that, also comprises:
The advertisement to be played of shuffle specified quantity, described specified quantity is the predetermined number of advertisement that can play and the difference of the quantity of advertisement to be selected.
6. an advertisement play back device, is characterized in that, comprising:
Determining unit, for according to the corresponding relation of default advertisement and broadcasting order, determines the broadcasting order that each advertisement to be played is corresponding;
Broadcast unit, plays each advertisement to be played for the broadcasting order according to definite.
7. device as claimed in claim 6, it is characterized in that, described determining unit, while being greater than the predetermined number of the advertisement that can play specifically for the quantity when wait selecting advertisement, according to the corresponding relation of default advertisement and broadcasting order, from advertisement described to be selected, select the advertisement of described predetermined number as advertisement to be played.
8. device as claimed in claim 7, is characterized in that, described determining unit, specifically for from advertisement described to be selected, according to playing order order from front to back, is selected the advertisement of described predetermined number as advertisement to be played; Or from advertisement described to be selected, according to playing order from rear to front order, select the advertisement of described predetermined number as advertisement to be played.
9. device as claimed in claim 6, is characterized in that, described determining unit, while being less than or equal to the predetermined number of the advertisement that can play specifically for the quantity when wait selecting advertisement, determines that all advertisements to be selected are advertisement to be played.
10. device as claimed in claim 9, is characterized in that, described broadcast unit, and also for the advertisement to be played of shuffle specified quantity, described specified quantity is the predetermined number of advertisement that can play and the difference of the quantity of advertisement to be selected.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310586117.8A CN103646337A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method and apparatus |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310586117.8A CN103646337A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method and apparatus |
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| CN103646337A true CN103646337A (en) | 2014-03-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201310586117.8A Pending CN103646337A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method and apparatus |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105933367A (en) * | 2015-11-12 | 2016-09-07 | 中国银联股份有限公司 | Method for acquiring content to be played and related device |
| CN111263203A (en) * | 2020-02-28 | 2020-06-09 | 宋秀梅 | Video advertisement push priority analysis system |
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| JP2003178230A (en) * | 2001-12-07 | 2003-06-27 | Fujitsu Ltd | Advertisement allocating method, advertisement allocating device, advertisement allocating program and recording medium for recording advertisement allocating program |
| CN101046871A (en) * | 2006-03-28 | 2007-10-03 | 中兴通讯股份有限公司 | Flow media server |
| CN101360203A (en) * | 2008-06-20 | 2009-02-04 | 北京宽视软件技术有限公司 | Advertisement data pre-storage method, apparatus and system for digital television |
| CN102572538A (en) * | 2010-12-30 | 2012-07-11 | 扬智科技股份有限公司 | Advertisement playing method of on-demand video system |
| CN203199830U (en) * | 2013-04-23 | 2013-09-18 | 贺杰 | Elevator video stop-announcing device |
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2013
- 2013-11-19 CN CN201310586117.8A patent/CN103646337A/en active Pending
Patent Citations (5)
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| JP2003178230A (en) * | 2001-12-07 | 2003-06-27 | Fujitsu Ltd | Advertisement allocating method, advertisement allocating device, advertisement allocating program and recording medium for recording advertisement allocating program |
| CN101046871A (en) * | 2006-03-28 | 2007-10-03 | 中兴通讯股份有限公司 | Flow media server |
| CN101360203A (en) * | 2008-06-20 | 2009-02-04 | 北京宽视软件技术有限公司 | Advertisement data pre-storage method, apparatus and system for digital television |
| CN102572538A (en) * | 2010-12-30 | 2012-07-11 | 扬智科技股份有限公司 | Advertisement playing method of on-demand video system |
| CN203199830U (en) * | 2013-04-23 | 2013-09-18 | 贺杰 | Elevator video stop-announcing device |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105933367A (en) * | 2015-11-12 | 2016-09-07 | 中国银联股份有限公司 | Method for acquiring content to be played and related device |
| CN111263203A (en) * | 2020-02-28 | 2020-06-09 | 宋秀梅 | Video advertisement push priority analysis system |
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Application publication date: 20140319 |