KR101298917B1 - Advertisement providing system and method - Google Patents

Abstract

An advertisement providing method and system are provided. According to the advertisement providing method and system according to the present invention, an advertisement is exposed by reflecting a ranking of exposure frequency in a specific advertisement product. The advertisement providing method according to the present invention comprises the steps of loading an advertisement content queue in which exposure frequency ranking is set for each advertisement content, and an advertisement exposure order for specifying an exposure order of each advertisement content included in the advertisement content queue. Generating a cycle, wherein the advertisement content having the lowest exposure frequency is exposed at least once during one cycle, and the advertisement exposure sequence cycle is generated such that the number of advertisement exposures within one cycle increases as the advertisement exposure frequency rank increases. Steps.

Description

Advertisement providing system and method

The present invention relates to a method and a system for providing an advertisement. More specifically, the present invention relates to an advertisement providing method and system that reflects an advertisement exposure ranking, which is premised to sell an advertisement by applying a differential advertisement price to an advertisement exposure frequency.

If there are more advertisement contents that need to be exposed than an advertisement site where an advertisement can be posted, several advertisement contents are circulated and exposed in one advertisement site. For example, when the advertisement site is one advertisement keyword, if there are three advertisements for which the advertisement keyword is to be exposed, there may be a method of exposing three advertisements alternately.

However, from an advertising service provider's point of view, by adjusting the rate at which each advertisement is exposed, if the advertising cost is differentiated, a higher advertising revenue can be obtained, and the provision of an advertisement providing method and system for enabling such an advertising cost policy is required. It is becoming.

The technical problem to be solved by the present invention is to provide an advertisement providing method and system for determining the exposure order for each of the advertisement content is determined the exposure frequency ranking.

The technical problem to be solved by the present invention is to sell the advertising products that can expose their advertisements to a particular advertising target, the bidding auction method from the advertiser with respect to the exposure ranking of the static advertising content exposed to the specific advertising target It is to provide a method and system for selling an advertisement product and providing an advertisement according to the method.

The technical objects of the present invention are not limited to the above-mentioned technical problems, and other technical subjects not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a method of providing an advertisement, the method comprising: loading an advertisement content queue in which exposure frequency ranking is set for each advertisement content, and each advertisement included in the advertisement content queue. Create an advertisement exposure order cycle that specifies the exposure order of the content, wherein the advertisement content having the lowest exposure frequency rank is exposed at least once in one period. Generating the advertisement exposure order cycle to increase.

The advertisement providing method may include receiving an advertisement bid for entering new advertisement content into the advertisement content queue, allocating the exposure frequency rank in the advertisement content queue according to the advertisement bid, and reloading the advertisement content queue. The method may further include generating the advertisement exposure order cycle. Alternatively, the advertisement providing method may include receiving an advertisement bid for entering new advertisement content in a specific exposure frequency ranking of the advertisement content queue and matching the bid target exposure frequency ranking of the advertisement content queue based on the advertisement bid. The method may further include determining the advertisement content.

The generating of the advertisement exposure order cycle may include: when the lowest of the exposure frequency ranks is N, the advertisement content such that the advertisement content having the highest exposure frequency rank is N-M + 1 times during one advertisement exposure sequence cycle. Generating an exposure sequence cycle. Alternatively, the generating of the advertisement exposure order period may include generating the advertisement exposure order period including N sub-cycles (first to Nth sub-cycles) when the lowest of the exposure frequency ranks is N. It may also include the step of generating.

Meanwhile, as the advertisement is exposed, a deposit previously deposited by an advertiser may be deducted by the advertisement bid. For example, an advertisement fee for completing one advertisement exposure sequence cycle may be deducted from the deposit of each advertiser for each completion of the advertisement exposure sequence cycle, or an advertisement fee for one advertisement exposure, one advertisement exposure. Each city may be deducted from each advertiser's deposit.

If the deposit of the advertiser is exhausted, a bid may be made for the ranking of the exposure frequency in the advertisement content for the advertisement content of the advertiser.

The advertisement content queue may be for each advertisement product. The advertisement product is composed of respective conditions for determining the target terminal of the advertisement. The advertisement product may be, for example, for a specific advertisement keyword, for a user group under a specific condition, or for a terminal within a specific geographic area.

The advertisement providing server according to another aspect of the present invention for achieving the technical problem, the advertisement data storage unit for storing the advertisement content queue is set for the exposure frequency ranking for each advertisement content and loading the advertisement content queue By generating an advertisement exposure order cycle that specifies an exposure order of each advertisement content included in the advertisement content queue, the advertisement content having the lowest exposure frequency rank is exposed at least once during one period, and the advertisement exposure frequency. And an advertisement scheduling unit that generates the advertisement exposure order cycle so that the number of advertisement exposures within one cycle increases as the rank increases.

The advertisement providing server may further include an advertisement transmitter configured to transmit advertisement contents to an advertisement target terminal satisfying an advertisement target condition matched with the advertisement content queue according to the advertisement exposure order cycle.

When the device on which the advertisement content is posted is a mobile terminal, since the screen size is not wide, it is difficult to publish two or more advertisement contents simultaneously. According to the present invention, it is possible to induce competition among advertisers with respect to the publication frequency of the advertisement content, and thus the maximum advertisement revenue can be expected from an advertisement service provider.

1 is a conceptual diagram illustrating a process of generating an advertisement exposure order cycle in an advertisement providing method according to an embodiment of the present invention.
2 is a conceptual view illustrating that an advertisement exposure order cycle may be variously generated from the same advertisement content queue in the advertisement providing method according to an embodiment of the present invention.
3 is a conceptual diagram illustrating a process of changing an advertisement content queue when an advertiser sequentially bids for a specific advertisement product in the advertisement providing method according to an embodiment of the present invention.
4 is a conceptual view illustrating an operation when a maximum size of an advertisement content queue is determined in an advertisement providing method according to an embodiment of the present invention.
FIG. 5 is a conceptual diagram illustrating an operation of generating an advertisement content queue by a batch bid method for a specific advertisement product in the advertisement providing method according to an embodiment of the present invention.
6 is a block diagram showing the configuration of an advertisement providing system according to an embodiment of the present invention.
7 is a block diagram showing the configuration of an advertisement providing server according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

First, an advertisement providing method according to an embodiment of the present invention will be described with reference to FIGS. 1 to 5.

1 shows an advertising content queue 100. The advertisement content queue 100 is preferably generated and managed one by one for a particular advertisement product. The advertisement product may mean an advertisement site where an advertisement may be posted or may mean that a user terminal to which an advertisement is to be sent is grouped according to a specific condition.

The advertisement product may correspond to a specific advertisement keyword, for example. For example, it may refer to a product capable of searching for the advertisement keyword or transmitting advertisement content to a terminal that accesses a document including the advertisement keyword. Since a technique for searching for an advertisement keyword or selecting a terminal for accessing a document including the advertisement keyword may use a conventionally known technique, a detailed description thereof will be omitted.

The advertisement product may be, for example, the advertisement content queue for a specific advertisement target group grouped in advance by using user information of a terminal that receives the advertisement content. That is, for example, the advertisement content queue may include information about advertisement content transmitted to a mobile terminal used by women in their 20s.

The advertisement content queue may be for a specific geographic area that is previously partitioned. That is, for example, the advertisement content queue may include information about advertisement content transmitted to a mobile terminal located near a specific subway station.

That is, as described above, the advertisement content queue 100 preferably exists for each advertisement product.

The advertisement content queue 100 may include advertisement cost and advertisement content information for each ranking of exposure frequency. The exposure frequency ranking refers to a ranking in which exposure is frequently made among advertisement contents in the advertisement content queue 100.

An advertisement exposure order period 200 is generated based on the data included in the advertisement content queue 100. The advertisement exposure order cycle 200 is data on the order of exposing the advertisement contents included in the advertisement content queue 100, and the advertisement exposure order cycle 200 may be continuously repeated to expose the advertisement contents sequentially. . However, when the data included in the advertisement content queue is updated, that is, when new advertisement content is added, existing advertisement content is withdrawn, or when the frequency of exposure of the advertisement content changes, the advertisement exposure order cycle 200 is performed. Newly created and can be updated.

The advertisement exposure order cycle 200 preferably satisfies all of the following requirements. As a first requirement, at least one advertisement content having the lowest frequency of exposure in one cycle should be exposed. As a second requirement, the higher the advertisement frequency ranking, the greater the number of advertisement exposures within a cycle. For example, the advertisement content having the third highest advertisement exposure frequency should be exposed at least once in one period than the advertisement content having the fourth highest advertisement exposure frequency.

1 illustrates an example of generating an advertisement exposure order cycle 200. As shown in FIG. 1, the advertisement exposure order period 200 includes a first sub-cycle 202, a second sub-cycle 204, a third sub-cycle 206, and a fourth sub-cycle 208. The first sub-cycle 202 may sequentially expose the fourth ranked advertising content from the advertising content of the highest exposure frequency ranking, the second sub-cycle 204 is the exposure frequency ranking The third sub-cycle 206 may sequentially expose the third advertisement content from the first advertisement content, and the third sub-cycle 206 may sequentially expose the second advertisement content from the first advertisement content having the highest exposure frequency. The cycle 208 may expose the advertisement content having the highest exposure frequency ranking. As shown in FIG. 1, when there are four advertisement contents included in the advertisement contents queue, the advertisement exposure sequence period 200 is configured by dividing into four sub-cycles so that each advertisement contents maintains an exposure frequency ranking. At the same time, there is an effect that certain advertisement content is not exposed continuously.

Hereinafter, a method of generating the advertisement exposure sequence period 200 will be described in more general manner.

The advertisement exposure order cycle 200 may be generated such that, if the lowest of the exposure frequency rankings is N, the advertisement content having the highest exposure frequency ranking is N-M + 1 times during one advertisement exposure sequence cycle 200. have. In other words, the advertisement content having the lowest exposure frequency ranking is exposed once during one advertisement exposure sequence period 200, and when the exposure frequency ranking increases by one, the number of exposures of the advertisement content increases by one time.

The advertisement exposure order period 200 may be generated to be configured as N sub-cycles (first to N-th sub-cycles) when the lowest among the exposure frequency ranks is N-th. In this case, it is preferable that in each sub-cycle, the exposure of the specific advertisement content is not made more than two times. In this case, there is an effect that the specific advertising content is not exposed continuously.

In addition, in the Mth sub-cycle, the advertisement content having the first exposure frequency rank to the N-M + 1 th advertisement content may be arranged once. (M is 1 or more and N or less) For example, when there are six advertising contents included in the advertising content queue, that is, when the lowest rank is sixth, the advertising content having the highest exposure frequency rank in the second sub-cycle In the fifth place, the advertisement content may be arranged to be exposed once. In this case, each advertisement content exposure frequency ranking in one sub-cycle may be ascending or descending, or may be arranged irrespective of the exposure frequency ranking.

In addition, the advertisement exposure order period 200 may be configured by sequentially connecting the first sub-cycle to the N-th sub-cycle. That is, since the first sub-cycle is placed at the front of the advertisement exposure order period 200, the effect of ensuring that even the advertisement content having the lowest exposure frequency rank is exposed within a predetermined number of times after the advertisement exposure order period 200 starts. There is. This has the effect of mitigating the claims of advertisers with the lowest frequency of exposure.

2 is a conceptual view illustrating that an advertisement exposure order cycle may be variously generated from the same advertisement content queue in the advertisement providing method according to an embodiment of the present invention.

As shown in FIG. 2, the first sub-cycle 202, the second sub-cycle 204, the third sub-cycle 206, and the fourth sub-cycle 208 are sequentially arranged. There may be an advertisement exposure sequence period A 200.

In addition, the order of the fourth sub-cycle 208, the third sub-cycle 206, the second sub-cycle 204, and the first sub-cycle 202, that is, the sub-cycles are arranged in reverse order. The advertisement exposure order cycle B 220 may also be configured.

Further, the order of the fourth sub-cycle 208, the first sub-cycle 202, the third sub-cycle 206, and the second sub-cycle 204, that is, the sub-cycles are arranged in an irregular order. The advertisement exposure order cycle C 240 may also be configured.

In addition, as shown in the advertisement exposure order period D 260, each advertisement content is arranged in reverse order based on the advertisement exposure frequency ranking from the advertisement content having the lowest exposure frequency ranking within one sub-cycle. It could be.

Hereinafter, an advertisement content queue change process when an advertiser sequentially bids for a specific advertisement product in the advertisement providing method according to an embodiment of the present invention will be described with reference to FIG. 3.

First, as shown in FIG. 3, in the initial state, there may be one advertisement content in which 50 won is bid as an advertisement cost. Of course, advertising content may not have existed before. In this case, the one advertisement content may be continuously transmitted to the advertisement target terminal corresponding to the corresponding advertisement product.

Next, when a new advertiser bidding 100 won appears (S300), the advertising content bidding the existing 50 won (D Plastic Surgery), the exposure frequency rank is pushed from the first place to the second place, the advertising content of the new advertiser (C Representative's exposure frequency ranking becomes the first place. In this case, the advertisement exposure sequence cycle 200 would be, for example, "C Representative-> D Plastic Surgery-> C Representative".

Next, when a new advertiser bidding 150 won appears (S302), the exposure frequency ranking of the advertiser's advertising content bidding the existing 100 won and advertisers bid 50 won again falls one by one. According to the appearance of the new advertiser (S302), the advertisement exposure order cycle 200 has already been described.

Next, when a new advertiser that bids 200 won appears (S304), the exposure frequency ranking of the existing advertisers will fall again by one step.

By the participation of the new advertisers shown in Figure 3 (S300, S302, S304), the advertising revenue of the advertising service provider will continue to increase, but from the advertiser's point of view the frequency of the exposure of their advertising participation of new advertisers (S300 , S302, S304 will continue to decrease as increases. In addition, if too much advertising content is assigned to one advertisement product, the exposure rate will not be so high even if the exposure frequency rank is number one. Therefore, the maximum number of advertisement contents that can be included in the advertisement content queue may be limited to a predetermined queue size.

In this case, when a new advertiser participates in the already saturated advertisement content queue, the lowest advertisement content may be dropped. Of course, in order to prevent backlash of the lowest advertisement content advertisers who are dropped out, new participation in the already saturated advertisement content queue may be possible after the expiration of the contract period of the advertisers included in the advertisement content queue. 4 is a conceptual view illustrating an operation when a maximum size of an advertisement content queue is determined in an advertisement providing method according to an embodiment of the present invention. As shown in FIG. 4, when the predetermined queue size is 4, when the bidding fee of 250 won is greater than the advertising cost of the content having the highest exposure frequency ranking in the advertising content queue 100 (S306), Existing lowest advertisement content is excluded from the advertisement.

As shown in FIGS. 3 to 4, the advertisement content queue 100 for a specific advertisement product may fill the queue size by adding new advertisement contents for each bidding, as shown in FIG. 5. Likewise, it may be filled in a batch bidding scheme to fill the entire queue size at once.

Meanwhile, only bidding for a specific exposure frequency ranking of the advertisement content queue 100 may be independently performed. In this case, the advertisement providing method according to the present embodiment includes receiving an advertisement bid for entering new advertisement content into a specific frequency of exposure of the advertisement content queue and exposing bidding targets of the advertisement content queue based on the advertisement bid. The method may further include determining advertisement content to be matched with the frequency ranking.

When the advertisement content queue 100 is updated, the advertisement exposure order period 200 should be regenerated and used to transmit the advertisement content. In this case, the regenerated advertisement exposure sequence period 200 may be used to transmit the advertisement content at the end of the advertisement exposure sequence period currently being applied.

FIG. 5 is a conceptual diagram illustrating an operation of generating an advertisement content queue by a batch bid method for a specific advertisement product in the advertisement providing method according to an embodiment of the present invention.

First, with the description of the advertisement product, a notice on how many advertisement content to recruit is posted (S500). For example, it may be assumed that four advertisement contents exposed to males in their thirties are recruited.

The bidding may be made by receiving an advertisement bid for entering new advertisement content into the advertisement content queue (S502). FIG. 5 illustrates a state in which an advertisement bid is received for each bidder (502-1).

When the bid is closed (S504), the exposure frequency ranking in the advertisement content queue is allocated according to the advertisement bid. For example, an advertisement content queue may be generated that includes the top four advertisement contents in the order in which the highest advertisement bids are presented. 5 illustrates an example of the created advertisement content queue 506-1.

Next, reload the generated advertisement content queue to regenerate the advertisement exposure order cycle 200 (S508). If there is no existing content queue for which an advertisement has been provided, the advertisement exposure order cycle 508-1 will be newly created. The advertisement exposure order cycle generation method may be used to generate the advertisement exposure sequence cycle. 5 illustrates an example of an advertisement exposure order period 508-1 generated according to the advertisement content queue 506-1.

Next, the advertisement is transmitted according to the generated advertisement exposure sequence period 508-1. As shown in FIG. 5, the advertisement content may be transmitted to the advertisement target terminal while the advertisement exposure sequence cycle is repeated.

Next, the advertising fee settlement method will be described.

First, each advertiser may deposit an advertisement deposit, and if the advertisement charge settlement criteria are satisfied, the advertisement charge may be deducted from the advertisement deposit.

The advertisement fee of each exposure frequency ranking described in the advertisement content queue 200 may be an advertisement fee according to completion of one advertisement exposure sequence cycle.

The advertisement fee of each exposure frequency ranking described in the advertisement content queue 200 may be an advertisement fee according to one advertisement exposure. In this case, the advertisement fee according to the completion of the advertisement exposure sequence cycle may be (the advertisement fee according to the advertisement exposure once) x (the number of advertisement impressions when the advertisement exposure sequence cycle is completed once). For example, the advertisement content C of the second highest exposure frequency of the advertisement content queue 506-1 has an advertising cost of 300 won per impression, and is displayed three times when the advertisement exposure sequence cycle 508-1 is completed once. Therefore, 900 won will be deducted from the ad deposit each time the advertisement exposure order cycle is completed.

When the advertising deposit is exhausted, the advertiser's advertising content may be excluded from the advertising content queue 200, and independent of the ranking of exposure frequency that caused vacancies as the advertising content is excluded from the advertising content queue 200. Bidding may proceed.

Next, the configuration and operation of the advertisement providing server according to an embodiment of the present invention will be described with reference to FIGS. 6 to 7. The advertisement providing server according to the present embodiment may be a server that performs the advertisement providing method described with reference to FIGS. 1 to 5.

6 is a block diagram showing the configuration of an advertisement providing system according to an embodiment of the present invention. As illustrated in FIG. 6, the advertisement providing server 600 may sequentially transmit advertisement contents to the plurality of advertisement target terminals 602 to implement the advertisement providing method according to the present invention. The advertisement providing server 600 sequentially transmits each advertisement content according to the advertisement exposure order cycle.

7 is a block diagram showing the configuration of an advertisement providing server according to an embodiment of the present invention.

The advertisement providing server 600 according to the present embodiment may include an advertisement data storage unit 602 for storing an advertisement content queue in which an exposure frequency rank is set for each advertisement content, and the advertisement content queue by loading the advertisement content queue. Create an advertisement exposure order cycle that specifies the exposure order of each advertisement content included in the content queue, wherein the advertisement content with the lowest exposure frequency is exposed at least once in one period, and the higher the advertisement frequency rank is. The advertisement scheduling unit 604 may be configured to generate the advertisement exposure order cycle to increase the number of advertisement exposures within a period.

The advertisement data storage unit 602 stores the advertisement content queue. The advertisement data storage unit 602 may include a cache, a read only memory (ROM), a programmable ROM (PROM), an erasable programmable ROM (EPROM), and an electrically erasable programmable ROM (EEPROM). ) And a nonvolatile memory device such as flash memory, a volatile memory device such as random access memory (RAM), and a storage medium such as a hard disk drive. It is not limited.

The advertisement storage server 600 transmits the advertisement contents to the advertisement target terminal 602 satisfying the advertisement target condition matched with the advertisement content queue 200 according to the advertisement exposure order cycle generated by the advertisement scheduler 604. The advertisement transmitter 606 may be further included.

Until now, each component of FIGS. 1 to 7 may refer to software or hardware such as a field-programmable gate array (FPGA) or an application-specific integrated circuit (ASIC). However, the components are not limited to software or hardware, and may be configured to be in an addressable storage medium and configured to execute one or more processors. The functions provided in the above components may be implemented by more detailed components, or may be implemented as one component that performs a specific function by combining a plurality of components.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

Advertising content queue 100
Impression Order Cycle 200

Claims (19)

Loading, by the advertisement providing server, an advertisement frequency ranking for each advertisement content, and loading an advertisement content queue in which advertisement costs per impression for different exposure frequency ranks are differently assigned;
The advertisement providing server generates an advertisement exposure order cycle that specifies an exposure order of each advertisement content included in the advertisement content queue, wherein the advertisement content having the lowest frequency of exposure is exposed at least once in one period. Generating an advertisement exposure order cycle such that the number of advertisement exposures within one cycle increases as an advertisement exposure frequency rank increases; And
Although the advertisement providing server exposes the advertisement contents in the order of the generated advertisement exposure order cycle, and if one cycle is completed, starting the new cycle from the beginning again,
Generating the advertisement exposure order cycle,
Generating the advertisement exposure order cycle in which N sub-cycles (first to N-th sub-cycles) are concatenated when the lowest of the exposure frequency ranks is N above,
In each of the sub-cycles, the exposure of the specific advertisement content is not made more than two times, and in the M-th sub-cycle, the advertisement content having the highest frequency of exposure from the first place to the N-M + 1 place of advertisement content is arranged once. And a first sub-cycle is placed at the forefront of the advertisement exposure order period. The method according to claim 1,
Receiving, by the advertisement providing server, an advertisement bid for entering new advertisement content into the advertisement content queue;
Assigning, by the advertisement providing server, the exposure frequency ranking in the advertisement content queue according to the advertisement bid; And
And reloading the advertisement content queue by the advertisement providing server to regenerate the advertisement exposure order cycle. The method of claim 2,
And the total number of exposure frequency rankings in the advertisement content queue is limited to a predetermined queue size. The method according to claim 1,
Receiving, by the advertisement providing server, an advertisement bid for inserting new advertisement content into a specific exposure frequency ranking of the advertisement content queue; And
The advertisement providing server further comprises the step of determining the advertisement content to be matched to the bidding exposure frequency ranking of the advertisement content queue based on the advertisement bid. The method of claim 2,
And applying, by the advertisement providing server, the regenerated advertisement exposure sequence cycle at the end of the advertisement exposure sequence cycle that is currently being applied. The method according to claim 1,
Generating the advertisement exposure order cycle,
Generating the advertisement exposure sequence period such that, during the one advertisement exposure sequence period, the advertisement content having the M frequency exposure rate is exposed N-M + 1 times in one advertisement exposure order period when the lowest of the exposure frequency ranks is N-ranked. How to serve ads. delete delete The method according to claim 1,
The advertisement exposure order period, characterized in that the first sub-cycle to the N-th sub-cycle is configured in sequence, the advertisement providing method. The method according to claim 1,
The advertisement content queue is characterized in that the advertisement fee according to the completion of the advertisement exposure sequence cycle is set for each exposure frequency rank, advertisement providing method. The method of claim 10,
The advertisement providing server further comprises the step of subtracting the advertising fee according to the completion of the advertisement exposure sequence cycle from the deposit of each advertiser for each completion of the advertisement exposure sequence cycle. The method according to claim 1,
The advertisement content queue is characterized in that the advertisement fee according to the one time of the advertisement exposure is determined for each of the frequency ranking. The method of claim 12,
The advertisement providing server further comprises the step of deducting the advertising fee according to the one time of the advertisement exposure from the deposit of each advertiser for each advertisement exposure. The method of claim 12,
The advertisement providing server further comprises the step of bidding for the ranking of the frequency of exposure in the advertising content queue for the advertising content of the advertiser when the advertiser's deposit is exhausted. The method according to claim 1,
The advertisement content queue is for each advertisement keyword. The method according to claim 1,
The advertisement content queue is for a specific advertisement target group grouped in advance by using the user information of the terminal receiving the advertisement content, advertisement providing method. The method according to claim 1,
The advertisement content queue is for a specific geographic area that is pre-partitioned. An advertisement data storage unit configured to set an exposure frequency ranking for each advertisement content, and store an advertisement content queue in which an advertisement cost per impression for different exposure frequency ranks is differently assigned; And
The advertisement content queue is loaded to generate an advertisement exposure order cycle that specifies an exposure order of each advertisement content included in the advertisement content queue, but at least once during one period, even the advertisement content having the lowest exposure frequency rank. And an advertisement scheduling unit to generate the advertisement exposure order cycle so that the number of advertisement exposures within a cycle increases as the advertisement exposure frequency rank increases.
The advertisement scheduling unit generates the advertisement exposure order cycle configured by concatenating N sub-periods (first sub-cycle to N-th sub-cycle) when the lowest rank among the exposure frequency ranks is N. In the sub-cycle, the exposure of the specific advertisement content is not made more than two times, and in the M-sub-cycle, the advertisement content having the first exposure frequency ranking from the first advertisement content to the N-M + 1th advertisement content is arranged once, And generate the advertisement exposure sequence period such that a first sub-cycle is placed in front of the advertisement exposure sequence period. 19. The method of claim 18,
And an advertisement transmitter configured to transmit advertisement contents to an advertisement target terminal satisfying an advertisement target condition matched with the advertisement content queue according to the advertisement exposure sequence period generated by the advertisement scheduling unit.

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