JP6963702B1 - System and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To give a reward to a site which has triggered a purchase of a product while avoiding a burden on the user. SOLUTION: A means for managing a website in association with a product, a means for acquiring history information regarding the history of a website accessed by the user by a device installed in a physical store, and a means for acquiring history information from a terminal device owned by the user. The device installed in the physical store is used to settle the product selected by the user, and when the payment is completed, the history information acquired from the terminal device from the device installed in the physical store and the purchase information of the product are stored. Based on the means to send in association, the associated history information, and the purchase information, the means to identify the website that the user referred to when purchasing the product from the managed website, and the specified website. A system that provides a means of giving rewards to the actors involved with. [Selection diagram] FIG. 9

Description

The present disclosure relates to systems and methods.

In Internet advertising, performance-based advertising called affiliates is widespread. In affiliates, for example, an individual opens an advertising medium site such as a blog and installs an advertising banner in the advertising medium site. The advertising banner is linked to, for example, an EC (Electronic Commerce) site on the Internet. When the user operates the terminal device to click the advertising banner in the advertising medium site and executes a predetermined action such as purchasing or registration on the linked EC site, the advertising medium site is rewarded (advertising fee).

By the way, the effect of Internet advertising is reflected not only in the purchasing behavior on the EC site but also in the purchasing behavior at the actual store outside the Internet. For example, a user who visits an advertising medium site where a product is introduced may trust the content introduced on the advertising medium site and purchase the corresponding product at a retail store which is an actual store.

In Patent Document 1, when a user purchases a designated product introduced in the advertisement at a physical store outside the Internet based on the Internet advertisement, the media site of the Internet advertisement that directly triggered the purchase is specified. It is stated that the affiliate reward evaluation for the specified media site is performed according to the actual advertising effect.

Japanese Unexamined Patent Publication No. 2010-250752

In the invention according to Patent Document 1, the information describing the product serial ID and the product purchase confirmation page URL is printed on the product package or the like. When the purchaser purchases a product, he / she accesses the product purchase confirmation page from the information printed on the product, and inputs the serial ID in a predetermined input form on the accessed product purchase confirmation page. The server identifies the advertising medium site that triggered the purchase to the purchaser based on the verification / inspection result of the serial ID input from the purchaser.

As described above, in the specification according to Patent Document 1, it is necessary to print the information describing the serial ID and the product purchase confirmation page URL on the product. In addition, the purchaser needs to access the product purchase confirmation page after purchasing the product and enter the serial ID in the input form of the product purchase confirmation page. For this reason, the specifications impose a burden on the producers and purchasers of the products.

Therefore, the purpose of this disclosure is to give a reward to the site that triggered the purchase of the product while avoiding the burden on the user.

In order to solve the above problems, the system is a terminal device in which the user possesses historical information regarding the history of the website accessed by the user by means of managing the website in association with the product and a device installed in the actual store. The means for making a payment for the product selected by the user by the means acquired from the actual store and the device installed in the actual store, and the history information acquired from the terminal device from the device installed in the actual store when the payment is completed. A means of associating and sending product purchase information, and a means of identifying the website that the user referred to when purchasing the product from the managed website based on the associated history information and the purchase information. And a means of rewarding the entity associated with the identified website.

According to the present disclosure, it is possible to give a reward to the site that triggered the purchase of the product while avoiding the burden on the user.

It is a figure which shows the whole structure of the system which concerns on this embodiment. It is a block diagram which shows the structure of the terminal apparatus included in the system of this embodiment. It is a block diagram which shows the functional structure of the 1st server. It is a block diagram which shows the structure of a POS terminal. It is a figure which shows the data structure of the website information DB. It is a figure which shows the data structure of the product information DB. It is a figure which shows the data structure of the tracking information DB. It is a figure which shows the data structure of the sales information DB. It is a conceptual diagram when the 1st server of this embodiment gives a reward to an entity related to a website. It is a figure explaining the operation of the terminal apparatus, the 1st server, the POS terminal, and the 2nd server when the 1st server of this embodiment gives a reward to an entity related to a website. FIG. 10 is a flowchart showing the operation of the control unit when the POS terminal executes accounting-related processing. FIG. 10 is a flowchart showing the operation of the control unit when the first server gives a reward to an entity related to the website. It is a conceptual diagram of the system when a communication device transmits purchase information and first information to a first server. It is a conceptual diagram of the system when the terminal device transmits the 1st information and the 2nd information to the 1st server. It is a figure explaining the operation of the terminal apparatus, the 1st server, the POS terminal, and the 2nd server when the 1st server gives a reward to the entity related to a website. It is a conceptual diagram of the system when a POS terminal transmits purchase information and registration information to a first server. It is a figure explaining the operation of the terminal apparatus, the 1st server, the POS terminal, and the 2nd server when the 1st server gives a reward to the entity related to a website. It is a conceptual diagram when a 1st server functioning as a DMP gives a reward to an entity related to a website. It is a figure explaining the operation of the terminal apparatus, the 1st server, the POS terminal, the 2nd server, and the 3rd server when the 1st server gives a reward to an entity related to a website. It is a conceptual diagram of the system when a communication device transmits purchase information and first information to a third server. It is a conceptual diagram of the system when a terminal device transmits 1st information and 2nd information to a 3rd server.

Hereinafter, embodiments will be described with reference to the drawings. The present embodiment described below does not unreasonably limit the content of the present disclosure described in the claims. Moreover, not all of the configurations described in the present embodiment are essential constituent requirements of the present disclosure.

<Overview>
The system 1 according to the present embodiment manages a website such as a blog that introduces products. The system 1 also manages the history of users visiting websites on the Internet. The system 1 manages the browsing history by using, for example, tracking information representing the history of the website accessed by the user. When a user who refers to a product on a website purchases the referenced product at a physical store, the system 1 gives a reward to an entity related to the referenced website.

<1 Overall configuration>
FIG. 1 is a diagram showing an example of the overall configuration of the system 1 according to the present embodiment. As shown in FIG. 1, the system 1 includes a terminal device 10, a first server 20, a POS (Point of Sales) terminal 30, and a second server 40. The terminal device 10, the first server 20, the POS terminal 30, and the second server 40 are connected to each other via a network 80 so as to be able to communicate with each other using a wired or wireless communication standard. The network 80 is realized, for example, by the Internet and / or a communication network provided by a telecommunications carrier.

In the example of FIG. 1, one terminal device 10 is included in the system 1, but the number of the included terminal devices 10 is not limited to one. Further, in the example of FIG. 1, one POS terminal 30 is included in the system 1, but the number of the included POS terminals 30 is not limited to one. Further, in the example of FIG. 1, the case where the first server 20 is realized by one computer is shown, but the first server 20 may be realized by combining a plurality of computers. Further, in the example of FIG. 1, the case where the second server 40 is realized by one computer is shown, but the second server 40 may be realized by combining a plurality of computers.

The terminal device 10 is a terminal used by the user. The user operates the terminal device 10, for example, visits a website where the product is introduced, and reads the introduction text of the product. In addition, the user operates the terminal device 10 to provide predetermined information to the POS terminal 30 when purchasing a product at a physical store. The terminal device 10 is realized by a portable terminal such as a smartphone or a tablet terminal, for example. Further, the terminal device 10 may be realized by a laptop PC (Personal Computer), a head-mounted display, or the like.

As shown in FIG. 1, the terminal device 10 includes a communication IF (Interface) 12, an input device 13, an output device 14, a memory 15, a storage 16, and a processor 19. The communication IF 12, the input device 13, the output device 14, the memory 15, the storage 16, and the processor 19 are connected to each other so as to be able to communicate with each other via, for example, a bus.

The communication IF 12 is an interface for inputting / outputting signals because the terminal device 10 communicates with an external device. The input device 13 is a device for receiving an input operation from a user (for example, a touch panel, a touch pad, a pointing device such as a mouse, a keyboard, etc.). The output device 14 is a device (display, speaker, etc.) for presenting information to the user.

The memory 15 is for temporarily storing a program, data processed by the program or the like, and is a volatile memory such as a DRAM (Dynamic Random Access Memory). The storage 16 is for storing data, for example, a flash memory, an HDD (Hard Disc Drive), or the like. The processor 19 is hardware for executing an instruction set described in a program, and is composed of an arithmetic unit, registers, peripheral circuits, and the like.

The first server 20 manages a website that introduces or explains products. A website that introduces or explains products is opened on the second server 40 by, for example, a general user who uses the Internet. Websites that introduce or explain products do not include websites (EC sites) for electronic commerce established by product providers and web pages provided by product providers. In addition, the first server 20 manages, for example, an EC site or a website that guides a user to a web page provided by a product provider, for example, an advertising medium site (affiliate site). That is, the first server 20 manages the website in association with the product. In the following description, the website shall include a website that introduces or explains the product and an advertising medium site.

In addition, the first server 20 manages products introduced or explained on the website. In addition, the first server 20 manages the browsing history of the user visiting a website on the Internet. The first server 20 manages the browsing history by using, for example, the tracking information that stores the website accessed by the user. The first server 20 is realized by, for example, a computer connected to the network 80.

As shown in FIG. 1, the first server 20 includes a communication IF 22, an input / output IF 23, a memory 25, a storage 26, and a processor 29. The communication IF 22, the input / output IF 23, the memory 25, the storage 26, and the processor 29 are connected to each other so as to be able to communicate with each other via, for example, a bus.

The communication IF 22 is an interface for transmitting and receiving signals because the first server 20 communicates with an external device. The input / output IF 23 functions as an interface with an input device for receiving an input operation from the user and an output device for presenting information to the user. The memory 25 is for temporarily storing a program, data processed by the program or the like, and is realized by, for example, a volatile memory such as a DRAM.

The storage 26 is a storage device for storing data, and is realized by, for example, a non-volatile memory such as a flash memory or an HDD. The storage 26 does not necessarily have to be realized by a single circuit. The storage 26 may be realized by, for example, a plurality of storage circuits. The processor 29 is hardware for executing an instruction set described in a program, and is composed of an arithmetic unit, registers, peripheral circuits, and the like.

The POS terminal 30 is, for example, a device operated by a store clerk at the time of accounting. The POS terminal 30 may be a dedicated terminal for accounting, or may be an information processing device in which an accounting application is installed. The information processing device may be, for example, a mobile terminal such as a smartphone or a tablet, or may be a stationary PC or a laptop PC.

As shown in FIG. 1, the POS terminal 30 includes a communication IF 32, an input device 33, an output device 34, a memory 35, a storage 36, and a processor 39. The communication IF 32, the input device 33, the output device 34, the memory 35, the storage 36, and the processor 39 are connected to each other so as to be able to communicate with each other via, for example, a bus.

The communication IF 32 is an interface for inputting / outputting signals because the POS terminal 30 communicates with an external device. The input device 33 is a device for receiving an input operation from a store clerk (for example, a touch panel, a touch pad, a pointing device such as a mouse, a keyboard, etc.). Further, the input device 33 is a reader for reading information about the product. The output device 34 is a device (display, speaker, etc.) for presenting information to the clerk.

The memory 35 is for temporarily storing a program, data processed by the program or the like, and is a volatile memory such as a DRAM or the like. The storage 36 is for storing data, for example, a flash memory, an HDD, or the like. The processor 39 is hardware for executing an instruction set described in a program, and is composed of an arithmetic unit, registers, peripheral circuits, and the like.

The second server 40 is a server on which a website is opened. The second server 40 is realized by, for example, a computer connected to the network 80. The configuration of the second server 40 is the same as that of the first server 20. The second server 40 may be incorporated in the first server 20.

When the user operates the terminal device 10 to access the website, the second server 40 transmits tracking information indicating that the user has accessed the website to the terminal device 10. Further, the second server 40 transmits the tracking information transmitted to the terminal device 10 to the first server 20.

<1.1 Configuration of terminal device>
FIG. 2 is a block diagram showing a configuration example of the terminal device 10 included in the system 1 of the present embodiment. As shown in FIG. 2, the terminal device 10 includes a communication unit 121, an input device 13, an output device 14, a camera 160, a storage unit 170, and a control unit 180.

The communication unit 121 performs a process for the terminal device 10 to communicate with another device. The communication unit 121 performs transmission processing on the signal generated by the control unit 180, and transmits the signal to the outside (for example, the first server 20). The communication unit 121 performs reception processing on the signal received from the outside and outputs the signal to the control unit 180.

The input device 13 is a device for a user who owns the terminal device 10 to input information. The input device 13 is realized by, for example, a mouse 131, a keyboard 132, a touch-sensitive device 133 in which an instruction is input by touching an operation surface, and the like. Further, the input device 13 is realized by the microphone 134. The input device 13 converts an instruction or voice input from the user into an electric signal, and outputs the electric signal to the control unit 180. The input device 13 is not limited to physical operation devices such as a mouse 131 and a keyboard 132. The input device 13 may include, for example, a receiving port that receives an electric signal input from an external input device.

The output device 14 is a device for presenting information to the user who owns the terminal device 10. The output device 14 is realized by, for example, a display 141, a speaker 142, and the like. The display 141 displays data such as images, moving images, and texts according to the control of the control unit 180. The display 141 is realized by, for example, an LCD (Liquid Crystal Display), an organic EL (Electro-Luminescence) display, or the like. The speaker 142 outputs sound according to the control of the control unit 180.

The camera 160 is a device for receiving light by a light receiving element and outputting it as a photographing signal. In the camera 160, for example, a lens that receives light is installed side by side with the display 141. As a result, the camera 160 can take a picture of the user who visually recognizes the display 141.

The storage unit 170 stores data and programs realized by, for example, a memory 15 and a storage 16 and used by the terminal device 10. Specifically, the storage unit 170 stores, for example, tracking information 171.

The tracking information 171 includes information about a website visited by the user by operating the terminal device 10. That is, the tracking information 171 represents, for example, the history of websites visited by the user by operating the terminal device 10. The tracking information 171 is realized by, for example, a third party cookie transmitted to the browser of the terminal device 10 from the content called from a file such as HTML (Hyper Text Markup Language) on the second server 40. NS. The third party cookie may be referred to as a so-called tracking cookie.

In the present embodiment, the third party cookie is in a format that can be referred to by the first server 20 as well. For example, the website opened on the second server 40 is included in the service provided by the first server 20, the website opened on the second server 40, and the service provided by the first server 20. Have a common domain.

The control unit 180 is realized by the processor 19 reading the program stored in the storage unit 170 and executing the instructions included in the program. The control unit 180 controls the operation of the terminal device 10. Specifically, for example, the control unit 180 exerts functions as an operation reception unit 181, a communication control unit 182, an accounting processing unit 183, and a display control unit 184.

The operation reception unit 181 performs a process for receiving the user's operation input from the input device 13.

The communication control unit 182 performs a process of controlling the communication unit 121 in order to communicate with another device. For example, the communication control unit 182 accesses the second server 40 and visits the website established by the second server 40. The communication control unit 182 reads out the content on the visited website.

The accounting processing unit 183 performs processing at the time of accounting. Specifically, for example, the accounting processing unit 183 causes the display 141 to display information necessary for accounting. The information required at the time of accounting is, for example, the first information for identifying the tracking information of the user. The accounting unit 183 displays, for example, the first information on the display 141 as a code that can be read by an image analysis or an optical reader. The code that can be read by image analysis or an optical reader is, for example, a barcode, a one-dimensional pixel code, a two-dimensional pixel code (QR code (registered trademark)), or the like.

The display control unit 184 controls the output device 14 in order to present various information to the user. Specifically, for example, when the communication control unit 182 reads the content on the predetermined website, the display control unit 184 causes the display 141 to display the information regarding the read content.

<1.2 Functional configuration of the first server>
FIG. 3 is a block diagram showing a functional configuration example of the first server 20. As shown in FIG. 3, the first server 20 functions as a communication unit 201, a storage unit 202, and a control unit 203.

The communication unit 201 performs a process for the first server 20 to communicate with an external device.

The storage unit 202 is a database in which data related to accounting is accumulated, for example, a website information database (DB) 2021, a product information database (DB) 2022, a tracking information database (DB) 2023, and a sales information database (DB). It has 2024 and the like.

The website information DB 2021 is a database for holding information about the website. Details will be described later.

The product information DB 2022 is a database for holding information about products introduced on the website. Details will be described later.

The tracking information DB 2023 is a database for holding tracking information about the user. Details will be described later.

The sales information DB 2024 is a database for holding information about the sold products and information about the purchaser.

The control unit 203 is realized by the processor 29 reading the program stored in the storage unit 202 and executing the instructions included in the program. The control unit 203 exerts the functions shown as the transmission / reception unit 2031, the management unit 2032, the first specific unit 2033, the second specific unit 2034, the granting unit 2035, and the billing unit 2036 by operating according to the program.

The transmission / reception unit 2031 controls a process in which the first server 20 receives a signal from an external device according to a communication protocol. The transmission / reception unit 2031 controls a process in which the first server 20 transmits a signal to an external device according to a communication protocol.

The management unit 2032 manages the website information DB 2021, the product information DB 2022, the tracking information DB 2023, or the sales information DB 2024 stored in the storage unit 202.

Specifically, for example, the management unit 2032 updates the record of the website information DB 2021 when a new website that introduces or explains the product is opened. The management unit 2032 may update the record of the website information DB 2021 when a website that introduces or explains the product is newly registered.

Further, for example, when a new product is introduced on the existing website, the management unit 2032 adds a record about the introduction article of the new product to the information about the existing website in the website information DB 2021. .. When a new product introduction article is newly registered on the existing website, the management department 2032 adds a record about the new product introduction article to the information about the existing website in the website information DB 2021. You may.

In addition, the management unit 2032 updates the record of the product information DB 2022 when a new product is added as a reward target to the website. The management unit 2032 may update the record of the product information DB 2022 when a new product is registered as a reward target for the website.

Further, the management unit 2032 updates the tracking information DB 2023 when the tracking information is transmitted from the second server 40.

Further, when the management unit 2032 receives the purchase information about the purchased product from the POS terminal 30, the management unit 2032 updates the sales information DB 2024. The product purchase information includes, for example, a payment ID for identifying payment, a date and time when the product was sold, a product ID of the sold product, a product name, and a price, and information such as the store where the product was sold. Is included.

The first specific unit 2033 identifies the website that the purchaser browsed before purchasing the product, based on the purchase information of the product and the browsing history of the purchaser. Specifically, for example, the first specific unit 2033 acquires the purchase information of the product and the first information for specifying the tracking information of the purchaser from, for example, the POS terminal 30. The first specific unit 2033 acquires the tracking information of the purchaser from the tracking information DB 2023 based on the first information. The first specific unit 2033 identifies the website referred to by the purchaser when purchasing the product from the website included in the tracking information based on the product ID included in the purchase information, the purchase date and time, and the website information DB2021. do.

The second specific unit 2034 identifies the provider of the product purchased by the purchaser based on the purchase information of the product and the browsing history of the purchaser.

The granting unit 2035 grants a reward to the entity related to the website specified by the first specific unit 2033. The entities related to the website are, for example:
・ Website creator ・ Website operator ・ Website itself

The reward given by the granting unit 2035 is, for example, as follows.
・ Money ・ Points ・ Tokens

When the reward is given to the website itself, the granting unit 2035 may visually display the amount of the reward given to the user who visits the website. This allows users who visit a website to objectively determine how useful the website is in selecting products.

The billing unit 2036 charges the provider specified by the second specific unit 2034 for the cost of the reward granted by the granting unit 2035. Billing for costs in this embodiment includes, for example, recording costs or creating an invoice based on the recorded costs. It is not necessary to charge the cost to the provider of the product.

<1.3 POS terminal configuration>
FIG. 4 is a block diagram showing a configuration example of the POS terminal 30. As shown in FIG. 4, the POS terminal 30 includes a communication unit 321, an input device 33, an output device 34, a storage unit 370, and a control unit 380. Each block included in the POS terminal 30 is electrically connected by, for example, a bus or the like.

The communication unit 321 performs a process for the POS terminal 30 to communicate with another device. The communication unit 321 performs a transmission process on the signal generated by the control unit 380, and transmits the signal to the outside (for example, the first server 20). The communication unit 321 performs reception processing on the signal received from the outside and outputs the signal to the control unit 380.

The input device 33 is a device for a store clerk who operates the POS terminal 30 to input instructions or information. The input device 33 is realized by, for example, a reader 331, a keyboard 332, and a touch-sensitive device 333 to which an instruction is input by touching an operation surface. Further, the input device 33 is realized by the microphone 334. The input device 33 converts the instruction or information input from the clerk into an electric signal, and outputs the electric signal to the control unit 380. The input device 33 may include, for example, a receiving port that receives an electric signal input from an external input device.

The reader 331 is a device for reading a code. The reader 331 is realized by, for example, an optical reader. The reader 331 optically reads, for example, a barcode attached to a product. For example, product identification information is written on the barcode attached to the product. Further, the reader 331 reads, for example, the code displayed on the display 141 of the terminal device 10. In the code displayed on the display 141, for example, first information for identifying the tracking information of the user who owns the terminal device 10 is written.

The output device 34 is a device for presenting information to a clerk who operates the POS terminal 30. The output device 34 is realized by, for example, a display 341, a speaker 342, and the like. The display 341 displays data related to the settlement process according to the control of the control unit 380. The display 341 is realized by, for example, an LCD, an organic EL display, or the like. The speaker 342 outputs sound according to the control of the control unit 380.

The storage unit 370 is realized by, for example, a memory 35, a storage 36, or the like, and stores data and a program used by the POS terminal 30. The storage unit 370 stores, for example, product information 371.

Product information 371 is information about a product sold in a store. The information about the product includes, for example, information for identifying the product, the name of the product, the price of the product, the release date of the product, the next expected arrival date, the number of stocks, and the like.

The control unit 380 is realized by the processor 39 reading the program stored in the storage unit 370 and executing the instructions included in the program. The control unit 380 controls the operation of the POS terminal 30. The control unit 380 exerts functions as an operation reception unit 381, a communication control unit 382, an accounting processing unit 383, an association unit 384, and a display control unit 385 by operating according to a program.

The operation reception unit 381 performs a process for receiving an instruction or information input from the input device 33. Specifically, for example, the operation reception unit 381 receives information based on an instruction input from a keyboard 332, a touch-sensitive device 333, or the like. The instructions input via the keyboard 332, the touch-sensitive device 333, and the like are, for example, information about goods, information about payment processing, information about customers, and the like. Further, the operation reception unit 381 receives the information read from the product by the reader 331 or the information read from the terminal device 10 by the reader 331.

The communication control unit 382 performs a process of controlling the communication unit 321 in order to communicate with another device. For example, the communication control unit 382 transmits information to the first server 20.

The accounting processing unit 383 performs processing related to accounting in response to an instruction input from a clerk. For example, the accounting processing unit 383 acquires information about the product received from the operation reception unit 381 from the product information 371. The information about the product received from the operation reception unit 381 is, for example, the information input from the keyboard 332, the touch sensitive device 333, or the like, or the information read by the reader 331.

The accounting processing unit 383 acquires the first information for identifying the tracking information of the purchaser. The terminal device 10 encodes the first information, for example, and displays it on the display 141. The accounting processing unit 383 acquires the first information by reading the code displayed on the terminal device 10 by the reader 331.

The accounting processing unit 383 accepts from the user the designation of the payment method for the acquired product. The payment method is, for example, as follows.
・ Cash payment ・ Credit card payment ・ Cryptographic asset payment ・ Cashless payment using smartphone

The accounting processing unit 383 accepts payment of the price of the product by the designated method.

The association unit 384 associates the first information with the information about the purchased product. The association unit 384 transmits the associated information to the first server 20.

The display control unit 385 controls the output device 34 in order to present the accounting information to the clerk or the purchaser. Specifically, for example, the display control unit 385 causes the display 141 to display information about the product read from the product information 371 by the accounting processing unit 383. In addition, the display control unit 385 causes the display 141 to display information regarding the settlement processing executed by the accounting processing unit 383.

<2 data structure>
5 and 8 are diagrams showing the data structure of the database stored in the first server 20. It should be noted that FIGS. 5 to 8 are examples, and data not described is not excluded.

FIG. 5 is a diagram showing a data structure of the website information DB 2021. The website on which the information is retained in FIG. 5 is, for example, content on a second server 40, or another server (not shown). The website in which the information is retained in FIG. 5 includes a website that introduces or explains a product, or an advertising medium site. As shown in FIG. 5, each of the records of the website information DB 2021 has an item "website ID", an item "website name", an item "update date", an item "URL", and an item "product". Includes "ID", item "product name", item "reward method" and the like.

The item "website ID" stores information that identifies a website that introduces a product or explains a product. In addition, the item "website ID" stores information for identifying the advertising medium site. The website ID is set for, for example, a registered website.

The item "website name" stores the name of the website.

The item "Update date" remembers the date when the website was updated.

The item "product ID" stores information that identifies a product that is introduced or explained on the website. In addition, the item "product ID" stores information that identifies a product that is the target of an advertising banner on an advertising medium site. The item "product ID" stores information that is a key when identifying a product. The item "product ID" is represented by, for example, a product number assigned to each product of the same type.

The item "product name" stores the name of the product introduced or explained on the website. In addition, the item "product ID" stores the name of the product that is the target of the advertising banner on the advertising medium site.

A plurality of items "update date", item "URL", item "product ID", and item "product name" may be stored in a record of one website. For example, when different products are introduced on different web pages belonging to a predetermined website, the date when the web page was updated is stored in the item "update date", and the URL of the web page is the item ". The product number of the product introduced on the web page is stored in the item "product ID", and the product name introduced on the web page is stored in the item "product name".

The item "Reward Method" memorizes the arrangement of remuneration to be given to the entity related to the website. Reward arrangements include, for example, a method of remuneration. In the item "reward method", various methods such as cash transfer, point grant, token grant, and the like can be set.

FIG. 6 is a diagram showing a data structure of the product information DB 2022. As shown in FIG. 6, each of the records of the product information DB 2022 has an item "product ID", an item "product name", an item "URL", an item "price", an item "reward", and an item " Includes "provider" and the like.

The item "product ID" stores information for identifying the product.

The item "product name" stores the name of the product.

The item "URL" stores the URL of the web page provided by the product provider. Further, the item "URL" may store the URL of the EC site of the product.

The item "price" stores the price of the product. The item "price" is used, for example, when the reward is a ratio to the price.

The item "Reward" stores the reward paid to the entity related to the website.

The item "provider" stores the provider of the product. The providers of the products are, for example, as follows.
・ Manufacturer of goods ・ Agent for sale of goods ・ Importer of goods

FIG. 7 is a diagram showing a data structure of the tracking information DB 2023. As shown in FIG. 7, each record of the tracking information DB 2023 includes an item "user ID", an item "update date", an item "content", and the like.

The item "user ID" stores information that identifies the user.

The item "update date and time" stores the date and time when the tracking information was updated.

The item "content" stores the content of the tracking information. Specifically, for example, the item "content" stores information representing a website browsed by a user. The information representing the website visited by the user may include, for example, the time when the user browses the website as a time stamp.

FIG. 8 is a diagram showing a data structure of the sales information DB 2024. As shown in FIG. 8, each of the records of the sales information DB 2024 includes an item "payment ID", an item "sales date and time", an item "product ID", an item "product name", and an item "price". Includes items such as "sales store".

The item "payment ID" stores information that identifies payment.

The item "sales date and time" stores the date and time when the product was sold to the user. Specifically, for example, the item "sales date and time" stores the date and time when the settlement of the product is completed.

The item "product ID" stores information for identifying a product sold to a user.

The item "product name" stores the name of the product sold to the user.

The item "price" stores the price at which the item was sold.

The item "sales store" stores information that identifies the store that sold the product.

<3. Operation>
The operation of the terminal device 10, the first server 20, the POS terminal 30, and the second server 40 when the first server 20 gives a reward to an entity related to the website will be described.

FIG. 9 is a conceptual diagram when the first server 20 of the present embodiment gives a reward to an entity related to the website. FIG. 10 is a diagram illustrating the operation of the terminal device 10, the first server 20, the POS terminal 30, and the second server 40 when the first server 20 of the present embodiment gives a reward to an entity related to the website. Is. In the description of FIGS. 9 and 10, a case where the user selects a product by referring to a website that introduces or explains the product will be described as an example.

First, a user who operates the terminal device 10 browses a website that introduces a product in order to search for a desired product. The terminal device 10 accesses the second server 40 via the Internet and reads out the contents of the website established by the second server 40 (step S11). The terminal device 10 causes the read content to be displayed on the display 141.

When the content of the website is browsed by the terminal device 10, the second server 40 generates a third party cookie as tracking information. The second server 40 attaches information that can identify the terminal device 10 (user of the terminal device 10) to the third party cookie, and transmits the third party cookie with the information to the browser of the terminal device 10 ( Step S12). The second server 40 also transmits the third party cookie with the information to the first server 20 (step S13).

The first server 20 updates the tracking information DB 2023 based on the tracking information transmitted from the second server 40 by the management unit 2032.

When the user sympathizes with the commentary on the website and decides to purchase the product, the user goes to a predetermined store to purchase the product. At the store, the user selects a product that he / she has decided to purchase by looking at the website in advance. The user takes the selected product and moves to, for example, an accounting area in the store. The user puts the brought product at the cashier counter where the POS terminal 30 is installed in the accounting area.

The POS terminal 30 carries out processing related to accounting according to the operation of the store clerk (step S14).

FIG. 11 is a flowchart showing an example of the operation of the control unit 380 when the POS terminal 30 executes accounting-related processing in FIG.

The control unit 380 of the POS terminal 30 acquires the information of the product placed at the cash register counter (step S141). Specifically, for example, the reader 331 reads the product identification information from the barcode attached to the product placed at the checkout counter. The control unit 380 acquires the identification information read by the reader 331 by the operation reception unit 381. The control unit 380 refers to the identification information by the accounting processing unit 383, and acquires the product information from the product information 371. The accounting processing unit 383 displays the price of the product and the like on the display 341 based on the acquired information.

When the clerk acquires the product information, the clerk requests the user to present the first information for identifying the tracking information.

The user operates the terminal device 10 to display the first information on the display 141. Specifically, for example, the terminal device 10 causes the display 141 to display the information that can be attached to the third party cookie and that can identify the terminal device 10 as the first information. The terminal device 10 encodes the first information, for example, and displays it on the display 141.

The control unit 380 acquires the first information about the terminal device 10 (step S142). Specifically, for example, the reader 331 reads the first information from the code displayed on the display 141 of the terminal device 10. The control unit 380 acquires the first information read by the reader 331 by the operation reception unit 381.

The control unit 380 executes the settlement processing of the product (step S143). Specifically, for example, the clerk asks the user about the payment method of the price displayed on the display 341. The user, for example,
-Payment by cash-Payment by credit card-Payment by crypto assets-Payment by cashless using a smartphone Select one and tell the clerk. The control unit 380 receives the designation of the payment method of the price by the accounting processing unit 383, and sets the accepted payment method. The accounting processing unit 383 accepts payment of the price by the set payment method.

In the control unit 380, for example, the payment ID for identifying the payment, the date and time when the product was sold, the product ID of the sold product, the product name, and the price, and the product were sold by the accounting processing unit 383. Information such as stores is used as purchasing information. The control unit 380 associates the purchase information with the first information of the purchaser who purchased the product by the association unit 384 (step S144).

In FIG. 10, the POS terminal 30 transmits the associated purchase information and the first information to the first server 20 (step S15).

The first server 20 gives a reward to an entity related to the website referred to when the user purchases the product based on the purchase information and the first information (step S16).

FIG. 12 is a flowchart showing an example of the operation of the control unit 203 when the first server 20 gives a reward to a subject related to the website in FIG.

The control unit 203 of the first server 20 acquires the purchase information and the first information transmitted from the POS terminal 30 (step S161). When the control unit 203 acquires the purchase information, the management unit 2032 adds a record to the sales information DB 2024.

The control unit 203 acquires the tracking information of the purchaser based on the first information (step S162). Specifically, for example, the control unit 203 acquires the tracking information of the purchaser from the tracking information DB 2023 by searching the tracking information DB 2023 using the first information as a key by the first specific unit 2033.

The control unit 203 identifies the website visited by the purchaser before purchasing the product based on the purchase information and the first information (step S163). Specifically, the control unit 203 acquires the date and time when the user purchased the product from the purchase date and time included in the purchase information by the first specific unit 2033. The first specific unit 2033 extracts the websites browsed within a predetermined period from the purchase date and time from the websites included in the tracking information. The first specific unit 2033 refers to the website information DB 2021 and identifies the website associated with the product ID included in the purchase information among the extracted websites.

If there are multiple websites that introduce the product ID included in the purchase information among the websites browsed within the specified period retroactively from the purchase date and time, the first specific unit 2033 may refer to any of the websites, for example, by the following. Identify the site. In addition, you may combine.
・ Websites with a new access date ・ Websites with a new update date ・ Websites highly evaluated by other users ・ Websites with high rewards ・ Websites with a large amount of text (large capacity)・ Websites that you are evaluating

If there are a plurality of websites that introduce the product ID included in the purchase information among the websites browsed within a predetermined period from the purchase date and time, the first specific unit 2033 does not necessarily specify one website. do not have to. For example, the first specific unit 2033 may specify a plurality of websites. In addition, the first specific unit 2033 may specify a plurality of websites by ranking them. The first specific unit 2033, for example, refers to the above elements and ranks the extracted websites.

The control unit 203 gives a reward to the entity related to the specified website (step S163). Specifically, for example, the control unit 203 determines the reward set for the purchased product by the granting unit 2035 based on the product information DB 2022. The granting unit 2035 grants the determined reward to the entity related to the specified website by a method according to the reward method stored in the website information DB 2021.

When a plurality of websites are specified, the granting unit 2035 rewards the entity associated with each website. In addition, when the website is ranked, the granting unit 2035 grants an amount of reward according to the ranking.

The control unit 203 charges the cost to the provider of the product (step S164). Specifically, for example, the control unit 203 specifies the provider of the purchased product based on the product information DB 2022 by the second specific unit 2034. The control unit 203 charges the specified provider for the cost according to the reward given by the billing unit 2036.

FIG. 12 illustrates an example in which the cost according to the reward is charged to the provider of the product in the flow of granting the reward. However, the timing of charging the cost according to the reward to the provider of the product is not limited to the flow of granting the reward. The control unit 203 may charge the cost by the second specific unit 2034 at the following timing.
・ Predetermined cycle ・ Reward grant for a preset number of times ・ Reaching the reward amount to the preset amount

As described above, in the above embodiment, the first server 20 manages the website in association with the product by the management unit 2032. The POS terminal 30 is installed in an actual store by the operation reception unit 381, and acquires the first information for identifying the history of the website accessed by the user from the terminal device 10. The POS terminal 30 setstles the product selected by the user by the accounting processing unit 383. When the settlement is completed, the POS terminal 30 associates the first information with the purchase information of the product by the association unit 384. The POS terminal 30 transmits the associated first information and purchase information by the communication control unit 382. The first server 20 identifies the website referred to by the user when purchasing the product from the website managed by the first specific unit 2033 based on the associated first information and the purchase information. .. Then, the first server 20 grants a reward to the entity related to the specified website by the granting unit 2035. As a result, when the user purchases the product, the reward is automatically given to the entity related to the website.

Therefore, according to the system 1 according to the present embodiment, it is possible to give a reward to the site that triggered the purchase of the product while avoiding the burden on the user.

Further, in the above embodiment, the first server 20 stores the tracking information representing the history of the website accessed by the user in the storage unit 202. The first server 20 acquires the tracking information of the user who purchased the product from the stored tracking information based on the first information associated with the purchase information by the first specific unit 2033. Then, the first specific unit 2033 identifies the website referred to by the user when purchasing the product from the managed website based on the acquired tracking information and the purchase information. As a result, the user's tracking information can be shared with the first server 20 without providing private information such as tracking information to the POS terminal 30. Therefore, it is possible to prevent leakage of private information.

Further, in the present embodiment, when the first server 20 has a plurality of websites referred to by the user before purchasing the product by the first specific unit 2033, the date and time when the user accessed, the update date and time of the website, and other users. We try to identify websites based on at least one of their ratings, the rewards awarded, the capacity of the website, and the user's rating. This makes it possible to appropriately reward the website.

Further, in the present embodiment, the first server 20 visually grants a reward to the user of the website by the granting unit 2035. This allows the user to judge the performance of the website by the amount of reward, and makes it easier to find the reference website.

Further, in the present embodiment, the first server 20 charges the cost to the provider of the product purchased by the user by the billing unit 2036. As a result, the cost to be charged to the product provider is automatically calculated, which reduces the labor of the administrator.

(Other embodiments)
(Reading information by short-range wireless communication)
In the above embodiment, the case where the POS terminal 30 uses the reader 331 realized by the optical reader to read the first information displayed as a code on the terminal device 10 has been described as an example. However, the POS terminal 30 is not limited to reading the first information displayed as a code on the terminal device 10. The reader 331 may read information from the terminal device 10 by short-range wireless communication. For example, the reader 331 reads the first information or the tracking information from the terminal device 10 by short-range wireless communication.

When the POS terminal 30 reads the tracking information from the terminal device 10 by the reader 331, the association unit 384 associates the purchase information with the tracking information. The POS terminal 30 transmits the associated purchase information and the tracking information to the first server 20.

The first server 20 identifies a website that the purchaser has visited before purchasing the product, based on the purchase information and the tracking information.

As described above, in the present embodiment, the POS terminal 30 transmits the purchase information and the tracking information to the first server 20. As a result, the first server 20 does not have to search the tracking information of the user who purchased the product. Therefore, the processing load on the first server 20 is reduced.

(Information transmission to the first server 20 by the communication device 31)
In the above embodiment, the case where the POS terminal 30 transmits the purchase information and the first information to the first server 20 has been described as an example. It is not limited to the POS terminal 30 that the purchase information and the first information are transmitted to the first server 20. The POS terminal 30a may transmit the purchase information and the first information to the first server 20 by the communication device 31.

FIG. 13 is a conceptual diagram of the system 1 when the communication device 31 transmits the purchase information and the first information to the first server 20.

In FIG. 13, the communication device 31 has, for example, the function of an optical reader. The communication device 31 acquires the first information from the terminal device 10.

When the settlement process of the price of the product is completed, the POS terminal 30a transmits the purchase information to the communication device 31.

The communication device 31 associates the purchase information with the first information. The communication device 31 transmits the associated purchase information and the first information to the first server 20.

The communication device 31 may have a function of a reader for short-range wireless communication. The communication device 31 reads the first information or the tracking information from the terminal device 10 by short-range wireless communication. The communication device 31 associates the purchase information with the tracking information. The communication device 31 transmits the associated purchase information and tracking information to the first server 20.

In this way, by transmitting the information to the first server 20 by the communication device 31, even if the POS terminal 30a does not have the communication function, the first server 20 is referred to by the user when purchasing the product. It is possible to give rewards to the actors related to the website.

(Transmission of the first information by the terminal device 10b to the first server 20b)
In the above embodiment, the case where the POS terminal 30 transmits the purchase information and the first information to the first server 20 has been described as an example. The transmission of the first information to the first server 20 is not limited to the POS terminal 30. The terminal device 10b may transmit the first information to the first server 20b.

FIG. 14 is a conceptual diagram of the system 1 when the terminal device 10b transmits the first information to the first server 20b. FIG. 15 is a diagram illustrating the operation of the terminal device 10b, the first server 20b, the POS terminal 30b, and the second server 40 when the first server 20b gives a reward to an entity related to the website.

In FIG. 14, the POS terminal 30b generates purchase information when the accounting process (step S14) is completed. The POS terminal 30b provides the terminal device 10b with the second information for specifying the purchase information (step S17). Specifically, for example, the POS terminal 30b gives a payment ID for identifying a payment to the terminal device 10b as second information. The POS terminal 30b has the display control unit 385 code the second information, for example, display it on the display 341, and have the terminal device 10b read it. The POS terminal 30b may transmit the second information to the terminal device 10b by short-range wireless communication.

Further, the POS terminal 30b transmits the purchase information to the first server 20b (step S18).

When the terminal device 10b acquires the second information, the terminal device 10b asks the user for consent to transmit the information to the first server 20b (step S19). Specifically, for example, the terminal device 10b causes the display 141 to display an operation object that accepts consent to transmit information to the first server 20b. When the user approves the transmission of the information to the first server 20b by pressing the operation object, the terminal device 10b associates the first information with the second information. The terminal device 10b transmits the associated first information and the second information to the first server 20b (step S110).

The first server 20b gives a reward to an entity related to the website referred to when the user purchases the product based on the first information, the second information, and the purchase information (step S111).

Specifically, the first server 20b receives the first information and the second information from the terminal device 10b. The first server 20b receives the purchase information from the POS terminal 30b. The first server 20b identifies the purchase information corresponding to the first information associated with the second information based on the second information. The first server 20b gives a reward to an entity related to the website referred to when the user purchases the product, based on the first information and the specified purchase information. When the first server 20b gives a reward to the subject, the first server 20b may charge the cost to the provider of the product.

The terminal device 10b may transmit tracking information to the first server 20b instead of the first information. Specifically, for example, the terminal device 10b associates the tracking information with the second information when the user consents to the transmission of the information to the first server 20b. The terminal device 10b transmits the associated tracking information and the second information to the first server 20b.

The first server 20b identifies the tracking information associated with the second information and the corresponding purchase information based on the second information. The first server 20b gives a reward to an entity related to the website referred to when the user purchases the product, based on the tracking information and the specified purchase information.

As described above, in the present embodiment, the first server 20b manages the website in association with the product by the management unit 2032. The POS terminal 30b uses the accounting processing unit 383 to settle the product selected by the user. When the settlement is completed, the POS terminal 30b provides the terminal device 10b with the second information for specifying the purchase information of the product by the communication control unit 382 or the display control unit 385. When the payment is completed, the POS terminal 30b transmits the purchase information of the product to the first server 20b. The first server 20b receives the second information and the first information associated with the second information from the terminal device 10b. The first server 20b is used when a user purchases a product from a website managed by the first specific unit 2033 based on the associated first information and the purchase information specified by the second information. Identify the website you referred to. Then, the first server 20b grants a reward to the entity related to the specified website by the granting unit 2035. As a result, even if the POS terminal 30b does not have the function of reading the history information from the terminal device 10b, the first server 20b rewards the entity related to the website referred to when the user purchases the product. It becomes possible to grant.

Further, since what is provided from the POS terminal 30b to the terminal device 10b is not the purchase information itself but the information that can identify the purchase information, it is possible to suppress the outflow of the information.

(Registration information of the specified browser or web service)
In the above embodiment, the case where the tracking information is realized by the third party cookie has been described as an example. However, the tracking information is not limited to the third party cookie. The terminal device 10c may store the browsing history of the website, for example, as a part of the registration information of a predetermined browser or web service. The terminal device 10c may use the registration information including the browsing history as the tracking information.

FIG. 16 is a conceptual diagram of the system 1 when the POS terminal 30c transmits the purchase information and the registration information to the first server 20c. FIG. 17 is a diagram illustrating the operation of the terminal device 10c, the first server 20c, the POS terminal 30c, and the second server 40 when the first server 20c gives a reward to an entity related to the website.

In FIG. 17, when the terminal device 10c accesses the website opened on the second server 40 via the Internet (step S11), the terminal device 10c stores the browsing of this website in association with its own registration information (step S11). Step S112). The terminal device 10c transmits the registration information to the first server 20c (step S113).

The first server 20c stores the registration information transmitted from the terminal device 10c in the storage unit 202. When storing the registration information of the terminal device 10c, the first server 20c does not have to store the tracking information DB 2023.

When the user sympathizes with the commentary on the website and decides to purchase the product, the user goes to a predetermined store to purchase the product. At the store, the user selects a product that he / she has decided to purchase by looking at the website in advance. The user takes the selected product and moves to, for example, an accounting area in the store. The user puts the brought product at the cashier counter where the POS terminal 30c is installed in the accounting area.

The POS terminal 30c carries out processing related to accounting according to the operation of the store clerk (step S14).

Specifically, the POS terminal 30c acquires information on products placed at the checkout counter. When the clerk acquires the product information, the clerk requests the user to provide the registration information. For example, the user operates the terminal device 10c so that the registration information can be transmitted to the POS terminal 30c.

The reader 331 of the POS terminal 30c has a function of reading information by short-range wireless communication. The POS terminal 30c reads the registration information from the terminal device 10c by the reader 331. The POS terminal 30c executes the payment processing of the product. The POS terminal 30c purchases, for example, information such as a payment ID for identifying payment, a date and time when the product was sold, a product ID of the sold product, a product name, and a price, and a store where the product was sold. Use as information. The POS terminal 30c associates the purchase information with the registration information of the purchaser who purchased the product.

The POS terminal 30c transmits the associated purchase information and the registration information to the first server 20c (step S114).

The first server 20c gives a reward to an entity related to the website referred to when the user purchases the product based on the purchase information and the registration information (step S115).

Specifically, the first server 20c acquires the purchase information and the registration information transmitted from the POS terminal 30c. When the first server 20c acquires the purchase information, the first server 20c adds a record to the sales information DB 2024.

The first server 20c identifies the website visited by the purchaser before purchasing the product based on the purchase information and the registration information. Specifically, for example, the first server 20c extracts the websites browsed within a predetermined period from the websites included in the browsing history included in the registration information, going back from the purchase date and time included in the purchasing information. The first server 20c identifies the website that introduces the product ID included in the purchase information from the extracted websites.

The first server 20c rewards the entity related to the specified website. When the first server 20c gives a reward to the subject, the first server 20c may charge the cost to the provider of the product.

As described above, in the present embodiment, the POS terminal 30c transmits the purchase information and the registration information to the first server 20c. As a result, the first server 20c can acquire the browsing history by using the registration information. Therefore, the processing load on the first server 20c is reduced.

The POS terminal 30c may acquire information that can identify the registration information, for example, a user ID, instead of the registration information. The terminal device 10c, for example, encodes information that can identify the registered information and displays it on the display 141. The POS terminal 30c reads information from the code by, for example, a reader 331 realized by an optical reader. The POS terminal 30c associates the read information with the purchase information and transmits the information to the first server 20c.

The first server 20c acquires the purchaser registration information based on the information associated with the purchase information. The first server 20c gives a reward to an entity related to the website referred to when the user purchases the product, based on the acquired registration information and the purchase information.

Further, even when the terminal device 10c uses the registration information including the browsing history as the tracking information, for example, as shown in FIG. 13, the communication device 31 uses the purchase information and the registration information as the first server 20c. You may send to.

Further, even when the terminal device 10c uses the registration information including the browsing history as the tracking information, for example, as shown in FIG. 14, the terminal device 10c is the second information for specifying the purchase information. The registration information may be transmitted to the first server 20c.

(DMP: Data Management Platform)
In the above embodiment, the case where the POS terminal 30 transmits the first information and the purchase information to the first server 20 has been described as an example. However, the POS terminal 30d may transmit the first information and the purchase information to the third server 50 that manages the POS terminal 30d. The first server 20d may operate as, for example, a DMP (Data Management Platform).

FIG. 18 is a conceptual diagram when the first server 20d functioning as a DMP gives a reward to an entity related to the website. FIG. 19 illustrates the operations of the terminal device 10, the first server 20d, the POS terminal 30d, the second server 40, and the third server 50 when the first server 20d gives a reward to an entity related to the website. It is a figure.

When the accounting process (step S14) is completed, the POS terminal 30d associates the purchase information with the first information, and transmits the associated purchase information and the first information to the third server 50 (step S116).

The third server 50 stores the purchase information and the first information in the internal storage unit (step S117).

The first server 20d requests the purchase information and the first information from the third server 50 at a predetermined timing (step S118). The predetermined timing is, for example, as follows.
-When the predetermined information is notified from the third server 50 (for example, a notification that new purchase information and the first information are stored in the storage unit of the third server 50, a predetermined number in the storage unit of the third server 50). (Notice that the purchase information and the first information have been stored)
-Predetermined cycle-Predetermined date-When instructed by the administrator of the first server 20d

Upon receiving the request from the first server 20d, the third server 50 transmits the purchase information and the first information that have not yet been transmitted to the first server 20d to the first server 20d (step S119).

The first server 20d gives a reward to an entity related to the website referred to when the user purchases the product based on the purchase information and the first information (step S16).

As described above, in the above embodiment, the third server 50 stores the information transmitted from the POS terminal 30d. Then, the first server 20d reads the information stored in the third server 50, and based on the read information, rewards the entity related to the website. As a result, the first server 20d can give a reward to an entity related to the website by using the information stored in different servers.

The POS terminal 30d may transmit tracking information to the third server 50 instead of the first information. The third server 50 stores purchase information and tracking information in an internal storage unit. Upon receiving the request from the first server 20d, the third server 50 transmits the purchase information and the tracking information that have not yet been transmitted to the first server 20d to the first server 20d.

The first server 20d gives a reward to an entity related to the website referred to when the user purchases the product, based on the purchase information and the tracking information.

Further, even when the first server 20d operates as a DMP, for example, as shown in FIG. 20, the communication device 31 may transmit the purchase information and the first information to the third server 50.

Further, even when the first server 20d operates as a DMP, for example, as shown in FIG. 21, the terminal device 10e uses the second information for specifying the purchase information and the first information as the third information. It may be sent to the server 50. In FIG. 21, the terminal device 10e may transmit the second information and the first information to the first server 20d.

Although some embodiments of the present disclosure have been described above, these embodiments can be implemented in various other embodiments, and various omissions, replacements, and modifications are made without departing from the gist of the invention. It can be performed. These embodiments and modifications thereof shall be included in the scope of the invention described in the claims and the equivalent scope thereof, as well as in the scope and gist of the invention.

<Additional notes>
The matters described in each of the above embodiments will be added below.

(Appendix 1)
By means of managing a website in association with a product (2032) and a device (30 or 31) installed in a physical store, history information regarding the history of the website accessed by the user can be obtained from the terminal device 10 possessed by the user. Acquired from the terminal device from the means (381) to acquire, the means to settle the product selected by the user by the device installed in the actual store (383), and the device installed in the actual store when the payment is completed. When a user purchases a product from a website managed based on the means (382) for associating and transmitting the history information and the purchase information of the product, and the associated history information and the purchase information. A system including a means for identifying a referenced website (2033) and a means for giving a reward to an entity related to the specified website (2035).

(Appendix 2)
A means (2023) for storing tracking information representing the history of the website accessed by the user is provided, and the means for acquiring the means is to record the first information that can identify the tracking information of the user by a device installed in the actual store. The means for acquiring and transmitting information is to associate the first information with the purchase information of the product and transmit it, and purchase the product from the stored tracking information based on the first information associated with the purchase information. A means (2033) for acquiring the tracking information of the user as history information is provided, and the means for identifying the user is to purchase the product from the website managed based on the acquired tracking information and the purchase information. The system described in (Appendix 1) that identifies the website referred to at the time.

(Appendix 3)
The means for storing the information transmitted from the means for transmitting (50) is provided, and the means for identifying the website is specified by reading the information stored in the means for storing (Appendix 1) or (Appendix 2). The system described in.

(Appendix 4)
A means of managing the website in association with the product, a means of making a payment for the product selected by the user by a device installed in the actual store, and a second information for identifying the purchase information of the product when the payment is completed. The means for providing the product to the terminal device owned by the user, the means for transmitting the purchase information of the product from the device installed in the actual store when the payment is completed, the second information, and the second information are associated with each other. , From the website that manages the history information about the history of the website accessed by the user based on the means for receiving from the terminal device, the associated history information, and the purchase information specified by the second information. , A system including a means for identifying a website referred to by a user when purchasing a product and a means for giving a reward to an entity related to the specified website.

(Appendix 5)
A means for storing tracking information representing the history of the website accessed by the user is provided, and the means for receiving the second information is as historical information that can identify the user's tracking information associated with the second information. The first information of the above is received from the terminal device, and based on the first information associated with the second information, the tracking information of the user who purchased the product is acquired as the history information from the stored tracking information. The means for identifying the website is to identify the website that the user referred to when purchasing the product from the managed website based on the acquired tracking information and the purchase information specified by the second information. (Appendix 4).

(Appendix 6)
The means for storing the information received by the receiving means is provided, and the means for identifying the website is described in (Appendix 4) or (Appendix 5) by reading the information stored in the storing means and specifying the website. system.

(Appendix 7)
If there are multiple websites referenced, the means to identify is at least one of the date and time when the user accessed, the date and time when the website was updated, the evaluation from other users, the rewards given, the capacity of the website, and the user's evaluation. The system according to any one of (Appendix 1) to (Appendix 6) that identifies a website based on the above.

(Appendix 8)
The means for giving a reward is the system according to any one of (Appendix 1) to (Appendix 7) in which a reward is visually given to a user of a website.

(Appendix 9)
The system according to any one of (Appendix 1) to (Appendix 8), comprising means for billing the provider of the product purchased by the user.

(Appendix 10)
A method executed by a computer equipped with a processor and memory, which provides historical information about the history of websites accessed by users by means of steps to manage websites in association with products and devices installed in physical stores. The step of acquiring from the terminal device owned by the user, the step of making a payment for the product selected by the user by the device installed in the actual store, and the step of completing the payment, from the device installed in the actual store from the terminal device. Based on the step of associating the acquired history information with the purchase information of the product and sending it, and the associated history information and the purchase information, the user referred to the product from the managed website when purchasing the product. How to perform the steps of identifying a website and rewarding the actors associated with the identified website.

(Appendix 11)
A method executed by a computer equipped with a processor and memory, which is a step of managing a website in association with a product, a step of making a payment for a product selected by a user by a device installed in a physical store, and a payment. When the process is completed, the second information for specifying the purchase information of the product is provided to the terminal device owned by the user, and when the payment is completed, the purchase information of the product is transmitted from the device installed in the actual store. The step of receiving the second information and the history information related to the history of the website accessed by the user associated with the second information from the terminal device, the associated history information, and the second information. Based on the identified purchase information, from the managed website, the step of identifying the website that the user referred to when purchasing the product, and the step of giving a reward to the entity related to the identified website. How to do.

1 ... System 10-10e ... Terminal device 12 ... Communication IF
121 ... Communication unit 13 ... Input device 131 ... Mouse 132 ... Keyboard 133 ... Touch sensitive device 134 ... Microphone 14 ... Output device 141 ... Display 142 ... Speaker 15 ... Memory 16 ... Storage 160 ... Camera 170 ... Storage unit 171 ... Tracking Information 180 ... Control unit 181 ... Operation reception unit 182 ... Communication control unit 183 ... Accounting processing unit 184 ... Display control unit 19 ... Processors 20 to 20d ... First server 201 ... Communication unit 202 ... Storage unit 2021 ... Website information DB
2022 ... Product information DB
2023 ... Tracking information DB
2024 ... Sales information DB
203 ... Control unit 2031 ... Transmission / reception unit 2032 ... Management unit 2033 ... First specific unit 2034 ... Second specific unit 2035 ... Grant unit 2036 ... Billing unit 22 ... Communication IF
23 ... Input / output IF
25 ... Memory 26 ... Storage 29 ... Processor 30-30d ... POS terminal 31 ... Communication device 32 ... Communication IF
321 ... Communication unit 33 ... Input device 331 ... Reader 332 ... Keyboard 333 ... Touch sensitive device 334 ... Microphone 34 ... Output device 341 ... Display 342 ... Speaker 35 ... Memory 36 ... Storage 370 ... Storage unit 371 ... Product information 380 ... Control unit 381 ... Operation reception unit 382 ... Communication control unit 383 ... Accounting processing unit 384 ... Association unit 385 ... Display control unit 39 ... Processor 40 ... Second server 50 ... Third server 80 ... Network

Claims (11)

A way to manage your website in association with your products,
A means for acquiring history information regarding the history of a website accessed by a user from a terminal device owned by the user by a device installed in a physical store.
A means for making a payment for a product selected by the user by using a device installed in the actual store,
When the payment is completed, a means for associating and transmitting the history information acquired from the terminal device and the purchase information of the product from the device installed in the actual store.
A means for identifying a website referred to by the user when purchasing the product from the managed website based on the associated history information and the purchase information.
It is provided with a means for rewarding an entity related to the specified website.
When there are a plurality of referenced websites, the identifying means include the date and time when the user accessed, the date and time when the website was updated, the evaluation from other users, the rewards given, the capacity of the website, and the evaluation of the user. A system that identifies websites based on at least one of. It has a means to store tracking information that represents the history of websites visited by the user.
The acquisition means acquires the first information that can identify the tracking information of the user as the history information by the device installed in the actual store.
The transmitting means associates the first information with the purchase information of the product and transmits the information.
A means for acquiring the tracking information of the user who purchased the product as the history information from the stored tracking information based on the first information associated with the purchase information is provided.
The identification means is described in claim 1, wherein the user identifies a website referred to when purchasing the product from the managed website based on the acquired tracking information and the purchase information. System. A means for storing the information transmitted from the transmitting means is provided.
The system according to claim 1 or 2, wherein the identifying means reads information stored in the storing means to identify the website. A way to manage your website in association with your products,
A means of making payments for products selected by the user using a device installed in a physical store,
When the payment is completed, a means for providing the payment identification information for specifying the purchase information of the product to the terminal device possessed by the user, and
When the payment is completed, a means for transmitting purchase information of the product from the device installed in the physical store, and
And the identification information, wherein associated with the identification information, and historical information about the history of a website that the user has access, and means for receiving from said terminal device,
A means for identifying a website referred to by the user when purchasing the product from the managed website based on the associated history information and the purchase information specified by the identification information.
A system provided with means for rewarding an entity related to the specified website. It has a means to store tracking information that represents the history of websites visited by the user.
The receiving means receives the identification information and the first information as the history information, which is associated with the identification information and can identify the tracking information of the user, from the terminal device.
A means for acquiring the tracking information of the user who purchased the product as the history information from the stored tracking information based on the first information associated with the identification information is provided.
The identifying means refers to a website referred to by the user when purchasing the product from the managed website based on the acquired tracking information and the purchasing information specified by the identification information. The system according to claim 4, which is specified. A means for storing the information received by the receiving means is provided.
The system according to claim 4 or 5, wherein the identifying means reads information stored in the storing means to identify the website. When there are a plurality of referenced websites, the identifying means include the date and time when the user accessed, the date and time when the website was updated, the evaluation from other users, the rewards given, the capacity of the website, and the evaluation of the user. The system according to any one of claims 4 to 6, which identifies a website based on at least one of the above. The system according to any one of claims 1 to 7, wherein the means for giving the reward is visually given to the user of the website. The system according to any one of claims 1 to 8, further comprising means for charging the provider of the product purchased by the user. A method performed by a computer with a processor and memory,
Steps to manage your website in association with your products,
A step of acquiring history information about the history of a website accessed by a user from a terminal device owned by the user by a device installed in a physical store.
The step of making a payment for the product selected by the user by the device installed in the actual store, and
When the payment is completed, a step of associating the history information acquired from the terminal device with the purchase information of the product and transmitting the purchase information of the product from the device installed in the actual store.
A step of identifying a website referred to by the user when purchasing the product from the managed website based on the associated history information and the purchase information.
Perform the steps of rewarding the actors associated with the identified website ,
When there are a plurality of referenced websites in the specific step, the date and time when the user accessed, the date and time when the website was updated, the evaluation from other users, the reward given, the capacity of the website, and the evaluation of the user. How to identify a website based on at least one of. A method performed by a computer with a processor and memory,
Steps to manage your website in association with your products,
Steps to settle the product selected by the user using the device installed in the actual store,
When the payment is completed, a step of providing the payment identification information for specifying the purchase information of the product to the terminal device possessed by the user, and
When the payment is completed, a step of transmitting purchase information of the product from the device installed in the physical store, and
A step of the identification information, wherein associated with the identification information, and historical information about the history of a website that the user has accessed, receives from the terminal device,
A step of identifying a website referred to by the user when purchasing the product from the managed website based on the associated history information and the purchase information specified by the identification information.
A method of performing a step of rewarding an entity associated with the identified website.

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