JP2012123650A - Electronic coupon issuance method, electronic coupon issuance device, electronic coupon issuance system and terminal device for the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic coupon issuance method that improves the value of an electronic book and improves the effectiveness of advertising for an article and an advertisement included in the electronic book.SOLUTION: An electronic coupon issuance method of a server device for issuing an electronic coupon relating to information in an electronic book to a terminal device displaying the electronic book via a network includes: a reception step of, when the electronic book is browsed on the terminal device, receiving at least book identification information of the electronic book and location information from the terminal device via the network; a determination step of determining an electronic coupon to be transmitted to the terminal device on the basis of at least the received book identification information and location information; and a transmission step of transmitting electronic data of the determined electronic coupon to the terminal device via the network.

Description

  The present invention relates to an electronic coupon issuing method and the like for increasing the value of an electronic book, and more particularly to an electronic coupon issuing method and the like that can enhance the advertising effect of articles and advertisements included in the electronic book.

  Conventionally, various advertisements have been published in books such as magazines, newspapers, and books. In these advertisements, in order to increase the advertising effectiveness of the advertisement, a design that catches the reader's eye regarding the design and catch phrase is made.

  Further, in order to further enhance the effects of these advertisements, the following Patent Document 1 proposes an invention for issuing a receipt advertisement to a customer who purchased a book at a store. In the invention, a receipt advertisement of an advertiser close to the store where the book was purchased can be issued, and it can be clearly recognized that there is an advertisement store in the vicinity, so that the effect of the advertisement can be enhanced.

JP 2006-133384 A

  The above-mentioned book advertisement relates to a conventional paper book sold in a store, but in recent years, so-called electronic books have become widespread, and the effect of advertisements placed on the electronic books has also been improved. This is what is desired.

  Also, if you can add value to the articles and advertisements of the book, not only when you purchase the book, but also when you browse the book, for example, when you bring a guidebook, The value of the book can be further increased.

  Accordingly, an object of the present invention is to provide an electronic coupon issuing method for increasing the value of an electronic book, and to provide an electronic coupon issuing method capable of enhancing the advertising effect of articles and advertisements included in the electronic book. It is.

  In order to achieve the above object, one aspect of the present invention provides an electronic device in a server device that issues an electronic coupon related to the description of an electronic book to a terminal device that displays the electronic book via a network. When the electronic book is browsed on the terminal device, the coupon issuing method receives at least the book identification information and position information of the electronic book from the terminal device via the network, and at least the reception A determination step of determining an electronic coupon to be transmitted to the terminal device based on the book identification information and position information, and a transmission step of transmitting electronic data of the determined electronic coupon to the terminal device via the network, It is to have.

  Furthermore, in the above invention, a preferable aspect thereof is characterized in that the position information is information on a current position of the terminal device.

  Further, in the above invention, a preferable aspect thereof is that, in the determination step, at least for each electronic coupon previously associated with the received book identification information, the position indicated by the received position information is the electronic A step of determining whether or not the coupon is issued according to an issue condition including a condition that the coupon issuer is in the vicinity of the location where the coupon is issued, and transmitting information on the electronic coupon determined to be issueable to the terminal device And receiving information on an electronic coupon selected from the electronic coupons determined to be issued, transmitted from the terminal device, and transmitting the selected electronic coupon to the terminal device It has the process of determining as an electronic coupon, It is characterized by the above-mentioned.

  Furthermore, in the above invention, a preferable aspect is that the information received in the receiving step further includes identification information of a user who browses the electronic book, and the issuance condition includes the identification information of the user in advance. It is characterized in that a condition that the attribute information of the associated user satisfies a predetermined condition is included.

  Furthermore, in the above invention, a preferred aspect is characterized in that the reception step, the determination step, and the transmission step are executed each time each page of the electronic book is browsed.

  Furthermore, in the above invention, a preferable aspect is characterized in that the electronic book is a travel guide book.

  In order to achieve the above object, another aspect of the present invention provides an electronic coupon issuing device that issues an electronic coupon related to the description of an electronic book to a terminal device that displays the electronic book via a network. However, when the electronic book is browsed on the terminal device, at least the book identification information and position information of the electronic book are received from the terminal device via the network, and at least the received book identification information and position are received. Based on the information, an electronic coupon to be transmitted to the terminal device is determined, and electronic data of the determined electronic coupon is transmitted to the terminal device via the network.

  In order to achieve the above object, still another aspect of the present invention provides a terminal device for displaying an electronic book and an electronic coupon connected to the terminal device via a network and related to the description of the electronic book. In the electronic coupon issuing system including the server device, the terminal device transmits at least book identification information and position information of the electronic book to the server device via the network when displaying the electronic book. The server device receives book identification information and position information of the electronic book, determines an electronic coupon to be transmitted to the terminal device based on at least the received book identification information and position information, and determines the determined electronic The coupon electronic data is transmitted to the terminal device via the network, and the terminal device transmits the transmitted electronic data. Display more electronic coupon, is that.

  Furthermore, in the above invention, a preferable aspect is characterized in that the terminal device causes the printing device to print the displayed electronic coupon in accordance with a print instruction to be received.

  In order to achieve the above object, according to still another aspect of the present invention, when a terminal device that displays an electronic book displays the electronic book, at least the book identification information and position information of the electronic book are displayed on the server device. The electronic data of the electronic coupon related to the description of the electronic book transmitted from the server device via the network is received based on the transmission, and the electronic data is received by the electronic data. It is to display a coupon.

  Further objects and features of the present invention will become apparent from the embodiments of the invention described below.

It is a lineblock diagram concerning an example of an embodiment of an electronic coupon issue system to which the present invention is applied. It is the figure which showed an example of the information stored in the coupon table. It is the figure which showed an example of the information stored in the advertiser table. 6 is a diagram illustrating an example of information stored in a user table 18. FIG. It is the flowchart which illustrated the process sequence of the electronic coupon issue process. It is the figure which illustrated the list display of coupon information. It is the figure which illustrated coupon display. It is the flowchart which illustrated the procedure of the posting process of evaluation information.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. However, the technical scope of the present invention is not limited to these embodiments, but extends to the matters described in the claims and equivalents thereof.

  FIG. 1 is a configuration diagram according to an embodiment of an electronic coupon issuing system to which the present invention is applied. In the electronic coupon issuing system 100 according to the present embodiment, when a purchaser (user) who purchases an electronic book (here, a travel guide book) browses the electronic book on the purchaser terminal 3 and turns the page, The identification information (book ID) of the electronic book, the location information, the user identification information (user ID), etc. are automatically transmitted to the purchaser terminal 3 from the server 1 to the electronic book. An electronic coupon related to an advertisement or the like posted on the page is issued to the purchaser terminal 3. The issued electronic coupon is selected from those of advertisers (stores, etc.) located in the vicinity of the user based on the position information, and further, attribute information (gender) of each user registered in advance by the user ID. , Age, etc.) are selected. Therefore, since an electronic coupon that is convenient and attractive for the user is issued at that time, the electronic coupon is highly likely to be used, and the advertising effect of the posted advertisement and the like is enhanced. be able to. Further, it is possible to suppress the issuance of useless coupons for the advertiser, and for the user, since the electronic coupon can be easily obtained when necessary, convenience is improved. With these effects, the value of the electronic book content and the electronic book itself can ultimately be increased.

  As shown in FIG. 1, in this embodiment, an electronic coupon issue server 1 managed by an e-book publisher, an advertiser terminal 2 for an advertiser or the like of an advertisement to be placed in an e-book, and an advertiser A POS server 6 of a POS system used in a store or the like and a purchaser terminal 3 for a purchaser of an electronic book are connected by a communication network 5 such as the Internet. A plurality of advertiser terminals 2, POS servers 6, and purchaser terminals 3 may exist.

  The electronic coupon issue server 1 is a server system that issues an electronic coupon ticket related to an electronic book published by a publisher who manages the server. An electronic book is generally an electronic (electronic data) of a magazine, newspaper, book, or the like, and can be read using a predetermined browsing software (browsing application) on a personal computer or a portable terminal. Here, as an example, a case where the electronic book is a so-called travel guidebook electronic book (hereinafter referred to as an electronic guidebook) will be described.

The electronic guidebook contains travel-related articles and advertisements for stores, etc. The electronic guidebook published by the publisher includes identification information for distinguishing the electronic guidebook from other electronic guidebooks and electronic books. The book ID is attached to be readable. The book ID identifies the contents of the book and does not identify each individual electronic book (electronic data), so the same ID is assigned to an electronic book having the same contents. In addition, page information (information on the number of pages) is attached to each page of the electronic book. In addition, the electronic coupon is obtained by digitizing a coupon issued at a store at the time of product purchase, a coupon distributed together with an advertisement flyer, etc. (electronic data), and the purchaser terminal 3 as electronic data from the server 1. Provided to.

  As shown in FIG. 1, the electronic coupon issue server 1 includes an issue coupon determination unit 11, a transmission information generation unit 12, and an evaluation information collection unit 19 as functional configurations. As information, a book table 13, a coupon table 14, It has an advertiser table 17, a user table 18, coupon electronic data 15, history information 16, and evaluation information 20. Moreover, as hardware, it can be comprised with what is called a server system, and is provided with CPU, RAM, ROM, HDD, etc. with which a general computer is provided. A program or the like for instructing each processing performed by the server 1 is stored in the HDD or the like. In addition, like a general computer, it has a communication function via a network.

  The issued coupon determination unit 11 is a part that determines an electronic coupon to be issued to the purchaser terminal 3, and uses a book table 13, a coupon table 14, an advertiser table 17, a user table 18, and history information 16 to be described later. The process is executed.

  The transmission information generation unit 12 is a part that generates information (data) to be transmitted to the purchaser terminal 3 in accordance with the determination of the issued coupon determination unit 11. Here, the coupon table 14, the coupon electronic data 15, and the evaluation information 20 are used.

  The evaluation information collection unit 19 is a part that collects evaluation information such as word-of-mouth information about a store or the like from which the user who uses the electronic coupon is issued and an answer to a questionnaire. Here, the user table 18 and the evaluation information 20 are used.

  In addition, the specific content of the process which the said issue coupon judgment part 11, the transmission information generation part 12, and the evaluation information collection part 19 perform is mentioned later. The issued coupon determination unit 11, the transmission information generation unit 12, and the evaluation information collection unit 19 are configured by the CPU, RAM, HDD, and the like described above, and the processing executed by these is performed by the CPU according to the program described above. Executed in action.

  Next, the book table 13 is an information table indicating an electronic coupon that can be issued for each page for each electronic guidebook, and for each book ID described above, for each page information (number of pages), On the other hand, identification information (hereinafter referred to as coupon ID) of electronic coupons that can be issued is stored in association with each other. A plurality of coupon IDs can be stored for each page. The coupon ID associated with each page is, in principle, the coupon ID of an electronic coupon related to an article or advertisement posted on the page. The book table 13 is stored in the HDD. The information of the book table 13 can be set from the electronic coupon issue server 1 or the advertiser terminal 2 at the time of publishing the electronic book and thereafter.

  The coupon table 14 is a table that stores information on each electronic coupon issued by the electronic coupon issuing server 1, and is stored in the HDD. FIG. 2 is a diagram illustrating an example of information stored in the coupon table 14. As shown in FIG. 2, the coupon table 14 stores various coupon information such as the name, content, and issue condition of the electronic coupon for each coupon ID.

“Issuance condition” indicates each condition for determining whether or not a coupon can be issued. Here, “issue period” is a temporal condition, and “issue number” is a quantitative condition. ”,“ Issuance area ”which is a positional condition of the user (the purchaser terminal 3), and conditions (“ gender ”,“ age ”,“ nationality ”, etc.) according to the user's attributes.

  For example, “XX House Discount Coupon” with coupon ID “0001” can be issued “until 2010/12 / end”, can be issued to users within a radius of 10 km from the store, 65 years old or older It can be issued to any user. Also, for example, “XX restaurant crude product coupon” with coupon ID “0002” can be issued only for “200” and can be issued to users within a radius of 2 km from the store. The condition is that it can be issued to users who are not Japanese.

  Further, the coupon table 14 stores “advertiser ID” which is identification information of the issuer of the electronic coupon, that is, the advertiser such as the advertisement in the electronic guidebook from which the electronic coupon is issued. It is done.

  Also, the coupon table 14 stores an address in which electronic data of the coupon is stored as an “electronic data address”. The electronic data is an electronic coupon transmitted to each purchaser terminal 3, and is stored in the HDD as image data. The address indicates the position in the HDD where the address is stored.

  Further, in the coupon table 14, the placement position in the electronic guidebook of the advertisement related to the coupon, that is, the advertisement in the electronic guidebook from which the coupon is issued is referred to as “posted advertisement position”. Can be stored. For example, an advertisement related to the coupon with the coupon ID “0001” is posted in “upper page of page 15” of the electronic guidebook, and an advertisement related to the coupon of the coupon ID “0002” is “lower page of page 32” of the electronic guidebook. It shows that it is published in.

  The information is transmitted to the purchaser terminal 3 and used when the user of the electronic guidebook refers to an advertisement related to the electronic coupon. The electronic coupon may be issued in association with any content in the electronic guidebook such as an article as well as an advertisement. Here, all of these contents are collectively referred to as an advertisement.

  Such information in the coupon table 14 can be set from the electronic coupon issue server 1 or the advertiser terminal 2 at the time of publishing the electronic book and thereafter.

  Next, the advertiser table 17 is a table that stores information of advertisers who place advertisements in the electronic guidebook, and is stored in the HDD. FIG. 3 is a diagram illustrating an example of information stored in the advertiser table 17. As shown in FIG. 3, the advertiser table 17 includes an “advertiser name” that is the name of the advertiser, “location information” that indicates the location of the advertiser, and “region” that indicates the location of the advertiser. And “evaluation point information” that is information that the user has evaluated the advertiser.

  The “location information” is referred to when determining whether or not the issue condition regarding the “issue region” of the coupon table 14 described above is satisfied. Therefore, it is expressed by coordinate values in a predetermined map coordinate system.

In the electronic coupon issuing system 100, each area name and its area are determined in advance, and the “area” represents the area name of the area where the advertiser is located. Therefore, in the example shown in FIG. 3, “XX house” of the advertiser ID “A001” means being located in the area defined as “Shinjuku”. The “region” is used when there is a request for region designation described later.

  Further, “evaluation score information” is written by the evaluation information collection unit 19 according to the contents when evaluation information described later is registered. The other information in the advertiser table 17 is registered when the advertiser places an advertisement for the first time in an electronic book published by the publisher of the electronic coupon issuing server 1, and is updated as necessary thereafter. .

  Next, the user table 18 is a table for storing information of users who have registered as members in order to receive the electronic coupon issue service by the electronic coupon issue server 1, and is stored in the HDD. FIG. 4 is a diagram showing an example of information stored in the user table 18. As shown in FIG. 4, the table 18 stores attribute information such as “name”, “sex”, “age”, “nationality”, etc. of the user who purchased the electronic guidebook and registered as a member. . These pieces of attribute information are referred to when determining whether or not the above-described issue condition of the coupon table 14 is satisfied.

  The “evaluable information” in the user table 18 is information indicating that the user can evaluate the advertiser of the electronic coupon by using the electronic coupon. Specifically, Stores the advertiser ID of the advertiser and the coupon ID of the electronic coupon used. In the example illustrated in FIG. 4, the user with the user ID “Y001” uses the coupon ID “0001” at a store or the like, so that the advertiser (store or the like) with the advertiser ID “A001” Indicates that you can answer the questionnaire.

  Information other than “evaluable information” in the user table 18 is stored at the time of member registration, and then updated as appropriate. Further, a user ID is generated at the time of the member registration, and the generated user ID is transmitted from the electronic coupon issue server 1 to the purchaser terminal 3 of the user via the communication network 5, and a coupon acquisition unit 32, which will be described later, evaluation The information posting unit 33 is stored in a location where it can be read out. Specifically, it is stored in a predetermined location of the HDD provided in the purchaser terminal 3. The storage and use of “evaluable information” will be described later.

  Next, the coupon electronic data 15 is image data of each electronic coupon described above.

  The history information 16 is information that records a history of coupon issue processing executed by the electronic coupon issue server 1 and is stored in the HDD. From the history information 16, the number of coupons issued and the like are grasped.

  The evaluation information 20 is evaluation information of an advertiser by a user who uses an electronic coupon, and is stored in the HDD. Specifically, as described above, it is information such as word-of-mouth information and questionnaire responses. The information is stored so as to be readable for each advertiser ID.

  The book table 13, coupon table 14, advertiser table 17, user table 18, coupon electronic data 15, history information 16, and evaluation information 20 described above are not necessarily stored in the electronic coupon issue server 1. However, it may be stored in a storage device accessible from the electronic coupon issuing server 1.

Next, the advertiser terminal 2 is a terminal device configured by a personal computer or the like used by an advertiser who publishes an advertisement in an electronic guidebook, an agency thereof, or an author of an article in the electronic guidebook. Yes, as shown in FIG. 1, a coupon information setting unit 21 is provided. The coupon information setting unit 21 is used when the advertiser or the like sets or updates the contents of the book table 13, the coupon table 14, and the coupon electronic data 15 described above via the communication network 5. It is. The coupon information setting unit 21 functions by installing application software for executing the above-described processing in the advertiser terminal 2, and includes a CPU, a RAM, and the like included in the program and the advertiser terminal 2.

  The POS server 6 is a server device of a POS system used in an advertiser's store or the like. When an electronic coupon is used in a store or the like, information on the used electronic coupon is stored in a POS terminal of the store or the like. (Not shown). The transmitted information is transmitted from the POS server 6 to the electronic coupon issuing server 1 via the communication network 5, and the above-described evaluable information in the user table 18 is updated. Note that the processing related to the transmission / reception of the information in the POS server 6 is executed by a control device or the like that executes the processing according to the program and its instruction.

  Next, the purchaser terminal 3 is a personal computer or a portable terminal device used by the purchaser of the electronic guidebook to view the electronic guidebook. Although not shown, the purchaser terminal 3 includes a CPU, RAM, HDD, display device, instruction device and the like provided in a general personal computer. In addition, the purchaser terminal 3 has a communication function and can communicate with the electronic coupon issue server 1 via the communication network 5.

  As shown in FIG. 1, in the purchaser terminal 3, the purchased electronic guidebook (electronic book) is stored in the HDD. And the book ID mentioned above is attached | subjected to the electronic guidebook published by the publisher of the electronic coupon issue server 1. FIG. Note that the electronic guidebook may be stored in a storage device that can be read by the purchaser terminal 3 such as a removable memory.

  The purchaser terminal 3 includes a book browsing unit 31. The book browsing unit 31 includes general application software for browsing an electronic book, the CPU, the RAM, and the like. The purchaser can read the electronic guidebook on the display device using the book browsing unit 31.

  The coupon acquisition part 32 is a part which acquires from the electronic coupon issue server 1 the electronic coupon relevant to the electronic guidebook to browse. The evaluation information posting unit 33 is a part that executes the process of posting the evaluation information 20 described above. In addition, the specific content of the process which the said coupon acquisition part 32 and the evaluation information posting part 33 perform is mentioned later. Moreover, the coupon acquisition part 32 and the evaluation information posting part 33 are comprised with the program which instruct | indicates the processing content, said CPU which performs a process according to the said program, said RAM, etc., The said program is before performing the acquisition process of an electronic coupon. Installed on the purchaser terminal 3. The installation can be performed, for example, by using the program provided with the electronic guidebook with the book ID attached or by downloading the program from the electronic coupon issue server 1. Further, when the program is installed, it is plugged in to application software constituting the book browsing unit 31 and functions in cooperation with the software.

  Next, the position acquisition part 34 is a part which acquires the information of the present position of the purchaser terminal 3, and can use the conventional apparatus using GPS specifically ,. The position information acquired by the position acquisition unit 34 is transmitted from the coupon acquisition unit 32 to the electronic coupon issue server 1.

  The printer 4 is connected to the purchaser terminal 3 and is used when printing an electronic coupon acquired by the purchaser terminal 3. The printer 4 may not be provided.

  The present electronic coupon issuing system 100 having the configuration as described above is characterized by processing when browsing the electronic guidebook purchased at the purchaser terminal 3, particularly electronic coupon issuing processing when each page is displayed. Hereinafter, the specific processing contents will be described.

  FIG. 5 is a flowchart illustrating the processing procedure of the electronic coupon issuing process. First, a purchaser (user) of an electronic guidebook opens an electronic guidebook file to be browsed using the book browsing unit 31 on the purchaser terminal 3. That is, browsing of the electronic guidebook is started. Then, the user performs an operation of displaying a predetermined page of the electronic guidebook in order to read from the first page or a desired page. Thereafter, when browsing of the page is completed, an operation for displaying the next page is similarly performed until browsing of the electronic guidebook is completed.

  In this way, the electronic guidebook is browsed, but every time the user opens the above-described page, the electronic coupon issuing process, which is a feature of the electronic coupon issuing system 100, is performed, and hereinafter each page is displayed. A coupon issue process performed in step 1 will be described in detail.

  When receiving the operation for displaying the page, the coupon acquisition unit 32 acquires page information, acquired coupon ID, current position, book ID, and user ID (step S1). For the page information, the above-described page information attached to the displayed page is acquired. Specifically, the number of pages stored in a predetermined location of each page data of the electronic guidebook is read and held.

  Acquired coupon ID is coupon ID of the coupon already acquired, and is memorize | stored when the coupon acquisition part 32 acquires an electronic coupon. Specifically, the coupon ID of the acquired coupon is stored in a predetermined location of each page data of the electronic guidebook. In the acquisition step, the stored acquired coupon ID is acquired. When the page is opened (displayed) for the first time, the acquired coupon ID is not recorded.

  In addition, the current position acquires the position information of the purchaser terminal 3 acquired by the position acquisition unit 34 described above at that time.

  The book ID is acquired from the electronic guidebook, but is acquired when browsing of the electronic guidebook is started (file is opened), and browsing of the electronic guidebook ends. It may be held until (the file is closed).

  Also, as described above, the user ID stored in a predetermined location of the HDD is acquired as described above, but acquired when the program of the book browsing unit 31 is started, and held until the program is stopped. You may make it do.

  The coupon acquisition part 32 which acquired these information transmits the said acquisition information to the electronic coupon issue server 1 via the communication network 5 (step S2).

  The transmitted information is received by the electronic coupon issue server 1, and the issued coupon determination unit 11 determines a coupon that can be issued based on the information (step S3). Specifically, first, the book table 13 is referred to, and the coupon ID associated with the transmitted book ID and page information is acquired. Thereafter, if the acquired coupon ID is included in the transmitted information, the acquired coupon ID is removed from the coupon ID acquired from the book table 13. Thereafter, with respect to the remaining coupon IDs, each corresponding coupon can be issued using the received current position information and user ID with reference to the corresponding “issue condition” in the coupon table 14. Judging.

Specifically, whether the above-mentioned “issue period” and “issue number” conditions are satisfied, whether the received current position satisfies the “issue area” condition, and the user ID identified from the user ID It is determined whether the attribute satisfies conditions such as “sex” and “age”.

For the determination of “issue period”, the date at that time is compared with the value of the coupon table 14, and for the determination of “issue number”, the past issue number obtained by referring to the history information 16 and the coupon table 14 The value of is compared. Further, in the determination of “issue region”, it is determined whether or not the received current position satisfies the condition of the coupon table 14 by using the “location position information” of the corresponding advertiser stored in the advertiser table 17. Further, in the determination relating to the user attribute, each attribute information corresponding to the received user ID of the user table 18 is compared with the value of the corresponding attribute of the coupon table 14. Then, it is determined that a coupon satisfying all the conditions set as “issue conditions” in the coupon table 14 can be issued.

  As an example, in the example shown in FIGS. 2, 3 and 4, the coupon ID “0001” as a result of referring to the book table 13 and excluding the acquired coupon ID remains, and the received user ID is “Y001”. A case where the current position is around Shinjuku and the current date is 2010/12/10 will be described.

  First, the “issue period” condition of the coupon table 14 is determined to be available because it is within the period. For “issue region”, the advertiser table 17 is referred to using “A001” which is the “advertiser ID” corresponding to the coupon ID “0001” of the coupon table 14 as a key item, and the “location information” is referred to. get. Thereafter, the condition of “issue region” in the coupon table 14 is acquired, that is, the condition “within 10 km” is acquired, and the current position is included in a circle with a radius of 10 km centered on the acquired “location information”. Or calculate. In this case, it is determined that the advertiser's store and the current position are in the vicinity of Shinjuku, and the conditions are satisfied and issuable.

  Further, regarding the condition of “age”, the user table 18 is referred to, and the value of “age” for the user ID “Y001” is acquired and the value is 67 years old. Since the condition “65 years old or older” is satisfied, it is determined that it can be issued. If other conditions are also satisfied, it is determined that the electronic coupon with coupon ID “0001” can be issued.

  In other cases, the same determination is made. If there is an item that does not satisfy the condition, it is determined that it cannot be issued.

  When the issueable coupon is determined in this way, the issued coupon determination unit 11 notifies the transmission information generation unit 12 of the coupon ID of the issueable coupon, and the transmission information generation unit 12 based on the coupon ID is sent to the purchaser terminal 3. Information to be sent back to is generated (step S4). The information generated here is list information for displaying coupons that can be issued to the user of the purchaser terminal 3 in a list format, and the transmission information generating unit 12 accesses the coupon table 14 and issues the issued coupon determining unit 11. For each coupon ID notified from, information on “coupon name”, “coupon content”, and “posted advertisement position” in the coupon table 14 is acquired, and the above-described generation is performed using them as list information. The generated information is transmitted from the electronic coupon issue server 1 to the purchaser terminal 3 to which the book ID or the like has been transmitted via the communication network 5 (step S4).

  In addition, when there is no coupon which can be issued by the process of the said step S3, the electronic coupon issue process about the said page is complete | finished at that time. When there is no coupon that can be issued, the transmission information generation unit 12 transmits a message to that effect to the purchaser terminal 3, and the coupon acquisition unit 32 displays the message on the display device and ends the process. You may do it.

  Next, the transmitted list information is received by the purchaser terminal 3, and the coupon acquisition unit 32 displays the coupons that can be acquired by the list information on the display device of the purchaser terminal 3 in a list format (step S5). . FIG. 6 is a diagram illustrating a list display of the coupon information. In the example shown in FIG. 6, a list display window as shown in the figure is displayed, and coupon information that can be issued for each line is displayed. As shown in the figure, for each coupon, the information of “coupon name” and “coupon content” of the transmitted list information is shown, and an instruction button indicated as “advertisement display” (a in FIG. 6) and An instruction button labeled “Review display” (h in FIG. 6) is displayed.

  When the instruction button of the “advertisement display” is instructed by the user, the coupon acquisition unit 32 performs an advertisement related to the coupon on the opened page according to the “published advertisement position” information of the coupon transmitted as the list information. Is displayed on the display device.

  In this way, for each coupon, the user can immediately refer to the advertisements related to (being based on) the respective listed coupons, and easily and correctly determine whether or not the coupon is necessary. be able to.

  In addition, when the instruction button of the “word of mouth display” is instructed by the user, the coupon acquisition unit 32 transmits the coupon ID of the coupon corresponding to the selected button to the electronic coupon issue server 1. The transmitted coupon ID is notified to the transmission information generation unit 12, and the transmission information generation unit 12 accesses the coupon table 14 and acquires an advertiser ID corresponding to the coupon ID. Thereafter, the transmission information generation unit 12 acquires the evaluation information recorded for the advertiser ID acquired by accessing the evaluation information 20, and transmits the information to the purchaser terminal 3 in a format to be displayed to the user. . Upon receiving the transmission, the coupon acquisition unit 32 displays the transmitted evaluation information on the display device.

  With this display, the user can browse word-of-mouth information and questionnaire result information posted by other users for the advertiser (store, etc.) of the electronic coupon, and whether or not to acquire the coupon, It can be used as a material for determining whether or not to go to the store.

  When the user intends to acquire the coupon by using the advertisement display function and the evaluation information display function, for example, a selection instruction section (a check box shown in FIG. 6B) prepared on the left side of each coupon information ). On the other hand, the instruction is not performed for coupons that are not acquired.

  When the above operations are completed for all coupons displayed, the user instructs an “issue” instruction button (c in FIG. 6) prepared at the lower right of the window when there is a coupon to be acquired. On the other hand, when there is no coupon to be acquired, an “end” instruction button (d in FIG. 6) prepared on the left side of the “issue” instruction button is instructed. When the “end” instruction button is instructed, the electronic coupon issue process of the page ends.

  In the electronic coupon issuing system 100, as described above, an electronic coupon is issued for a store or the like located in the surrounding area in relation to the position where the user is currently (current position of the purchaser terminal 3). Regardless of the current position, it is also possible to request the issuance of an electronic coupon for a store or the like located in a desired area.

In order to realize this function, an instruction button that displays “Region designation” (i in FIG. 6) is prepared in the lower right of the issuable coupon list display shown in FIG. When the instruction button is instructed by the user, the coupon acquisition unit 32 displays an interface screen for designating a specific area on the display device, and prompts the user to input (specify) the area. The region referred to here corresponds to the “region” in the advertiser table 17 described above, and each region name and the region (range) corresponding thereto are determined in advance. Therefore, in the above interface, each area name of the input candidate is displayed, and the user performs the above input by selecting from among them.

  When the input is made, that is, when a display switching request for the issuable coupon is made (Yes in step S6), the coupon acquisition unit 32 receives the name of the area where the request is input to the electronic coupon issuing server 1 To send. When the request is made, the process returns to step S3, and the process up to step S5 is executed again according to the area designation.

  Specifically, the issued coupon determination unit 11 performs the same determination by changing the information on the current position among the information received by the transmission in step S2 to the area name received this time. That is, instead of determining whether or not the condition related to the “issue area” of the coupon table 14 is satisfied by the current position, the “area” stored in the advertiser table 17 for the advertiser of the coupon is It is determined whether or not the area name received this time matches. If they match, it is determined that they can be issued. Other determinations are made in the same manner as described above.

  After that, the determined issueable coupon is generated and transmitted in the same manner as described above, and a list is displayed on the purchaser terminal 3. In the list display in the case of this area designation, the title display at the upper left is changed as shown in FIG. More specifically, the part that is set to “peripheral area” (k in FIG. 6) in the previous display is changed to represent “XX area” (l in FIG. 6) and the designated area name.

  Further, the instruction button of “Region designation” (i in FIG. 6) in the lower left is changed to an instruction button displayed as “Nearby area” (j in FIG. 6). Other display contents and functions are the same as those described above.

  In the list display, when an instruction button of “surrounding area” is instructed (Yes in step S6), the purchaser terminal 3 notifies the electronic coupon issue server 1 to that effect, and is similar to the case where the list display is first performed. In addition, in order to issue a coupon related to the surrounding area, the same processing using the current position is performed from step S3, and a list display is made (step S5).

  In this way, since a coupon issuance request can be made by designating not only the vicinity of the current position but also the area, it is convenient to obtain coupons in advance for places to visit before or during the trip.

  In the list display described above, when the “issue” instruction button is instructed (No in step S6), the coupon acquisition unit 32 receives the instruction and issues an issue request for the coupon selected by the user. (Step S7). Specifically, the coupon ID of the selected coupon is transmitted to the electronic coupon issue server 1.

  In the electronic coupon issue server 1 that has received the request, the issued coupon determination unit 11 determines to issue a coupon with the received coupon ID, and notifies the transmission information generation unit 12 to issue the coupon ID and the received user ID. Instruct. Upon receiving the instruction, the transmission information generation unit 12 accesses the coupon electronic data 15 and acquires electronic data (image data) of the coupon corresponding to each notified coupon ID (step S8).

  Thereafter, the transmission information generation unit 12 adds a display (for example, a barcode) indicating the coupon ID of the coupon and the user ID to the acquired electronic data (electronic coupon), and sends the above information from the electronic coupon issue server 1 to the above-described electronic data. An electronic coupon is transmitted to the purchaser terminal 3 that has been requested (step S8). When a plurality of coupons are requested by the request, a plurality of electronic coupons are transmitted.

  Thereafter, in the electronic coupon issue server 1, since the coupon is issued by transmission of the coupon, the issue of the coupon is recorded in the history information 16 (step S9). In the record, at least the coupon ID of the issued coupon, the issue date and time, the book ID of the request source, and the number of pages are recorded.

  With the above processing, the coupon issue processing of the page on the electronic coupon issue server 1 side is completed.

  On the other hand, the buyer terminal 3 receives the transmitted electronic coupon, and the coupon acquisition unit 32 displays the electronic coupon on the display device (step S10). FIG. 7 is a diagram illustrating the coupon display. In the example shown in FIG. 7, the window shown in the figure is displayed for each electronic coupon. As shown in the figure, the electronic coupon image (e in FIG. 7) is displayed in the window by the transmitted image data.

  The electronic coupon can be used as a coupon by displaying the displayed image at a store or the like where the coupon can be used. When the purchaser terminal 3 is a mobile terminal, the electronic coupon is used in this way. Is used without being output as paper. When the displayed coupon is used in this way, after use, the user instructs the “end” instruction button (f in FIG. 7) on the display window to end the use of the coupon. If the instruction is received, the processing of the coupon acquisition unit 32 proceeds to step S12.

  Further, when the displayed coupon is not used on the spot, for example, when the purchaser terminal 3 is a personal computer at home, the coupon can be used after being output on paper. In such a case, the user instructs printing by instructing the “print” instruction button (g in FIG. 7) in the display window. Upon receiving the print instruction, the coupon acquisition unit 32 generates print data of the displayed coupon, transmits the data to the connected printer 4, and instructs the coupon to be printed. Thereafter, the coupon is output from the printer 4 that has received the instruction, and the user can use the coupon by bringing the paper coupon to a store or the like. After the printing instruction, the processing of the coupon acquisition unit 32 proceeds to step S12.

  In step S12, the coupon acquisition unit 32 records the coupon ID of the displayed coupon as the acquired coupon ID described above (step 12) and erases the electronic data of the coupon (step S13). Acquired coupon ID is memorize | stored in the predetermined location of the said open page data. In this way, overlapping use of the coupon in the electronic guidebook is avoided. If the “end” instruction button or the “print” instruction button is not instructed even after a predetermined time has elapsed after the above display (S10), the process proceeds as if the “end” instruction button has been instructed. It may be. Thereby, after using the displayed coupon, it can prevent to some extent that it prints out again and uses it. Further, the recording (S12) may be executed when the display (S10) is performed.

  The process after the display (S10) is executed for each displayed coupon, and the process on the purchaser terminal 3 side is also terminated for the electronic coupon issue process of the page.

  If the currently opened page is closed before the coupon request is made in step S7, that is, if browsing is moved to another page, the electronic coupon issuing process for the page is terminated. To do.

  When the electronic coupon is issued as described above and the issued coupon is used in a store or the like, the user-evaluable information is registered as described above. Specifically, when the coupon is used, the above-described coupon ID and user ID display (for example, barcode) of the coupon presented at the store or the like is read by the POS terminal. The read coupon ID and user ID are transmitted to the POS server 6 to which the POS terminal is connected, and from there, these pieces of information are transmitted to the electronic coupon issue server 1. The electronic coupon issue server 1 updates the “evaluable information” in the user table 18 described above for the transmitted user ID. Specifically, the advertiser ID corresponding to the transmitted coupon ID and the coupon ID are recorded.

  Next, processing when posting evaluation information to an advertiser (such as a store) of an electronic coupon used by a user will be described. FIG. 8 is a flowchart illustrating the procedure of the posting process. First, when the user activates the book browsing unit 31 such as browsing an electronic book on the purchaser terminal 3, the evaluation information posting unit 33 acquires a user ID stored in a predetermined location of the HDD (step S21). The user ID is transmitted to the electronic coupon issuing server 1 to inquire whether evaluation is possible (step S22).

  In response to the transmission, the evaluation information collection unit 19 accesses the user table 18 and confirms whether or not the user with the transmitted user ID is in an evaluable state (step S23). Specifically, it is confirmed whether or not the advertiser ID information is stored in the “evaluable information” of the received user ID.

  As a result, if the advertiser ID information is not stored, it is determined that the evaluation cannot be performed (No in step S23), and the posting process is terminated.

  On the other hand, if the information of the advertiser ID is stored, it is determined that the evaluation is possible (Yes in step S23), an interface screen for posting is generated, and it is transmitted to the buyer terminal 3 that made the inquiry. (Step S24). The interface screen is composed of a format that allows word of mouth information to be entered freely, a format that assigns an evaluation score for each item, a questionnaire format, etc., and is generated using the format prepared for each advertiser in advance. To do. In addition, the name of the advertiser (store name or the like) and the coupon name corresponding to the advertiser ID and the coupon ID stored in the “evaluable information” and the coupon name are attached to the interface screen, respectively.

  The transmitted interface screen is displayed on the display device by the evaluation information posting unit 33 (step S25). When the user makes a posting on the interface screen, that is, when the evaluation information is input (Yes in step S26). ), The evaluation information posting unit 33 transmits the input evaluation information to the electronic coupon issuing server 1 (step S27). On the other hand, when the evaluation information is not input (No in step S26), the posting process is terminated.

When the evaluation information is transmitted, the evaluation information collection unit 19 records the received information as the evaluation information 20 (step S28). The received information includes an advertiser ID and a coupon ID, and the evaluation information collection unit 19 records evaluation information in association with the advertiser ID. Thereby, the above-described evaluation information can be displayed. Thereafter, the evaluation information collection unit 19
The “evaluable information” in the user table 18 that is the source of the posting is updated (step S29). Specifically, the advertiser ID and coupon ID information is deleted.

  The post process of evaluation information is completed by the above process, but when a plurality of information is stored in the “evaluable information”, the process from step S24 is performed for each information (advertiser ID and coupon ID). Execute.

  The evaluation information posted in this way can be used not only to provide the user but also to provide feedback to the advertiser. For example, the evaluation information can be expressed as an evaluation point and recorded and used as “evaluation point information” in the advertiser table 17. Further, the user who posted the evaluation information can be recorded, and can be used when a privilege is given to the posted user.

  The data of the book table 13, the coupon table 14, and the coupon electronic data 15 can be set and updated from the advertiser terminal 2 by using the coupon information setting unit 21 as well as the electronic coupon issuing server 1. For example, the “issue period” that is the “issue condition” of the coupon table 14 can be extended or the “issue number” can be increased according to the coupon issue status and usage status. Further, the discount rate of the discount coupon can be changed. In this case, the “coupon content” in the coupon table 14 is changed, and the corresponding coupon image in the coupon electronic data 15 is also replaced. Moreover, when adding the coupon linked with an advertisement, while adding coupon ID matched with the book table 13, data are added to the coupon table 14 and the coupon electronic data 15. FIG.

  In the above embodiment examples described, to display the issuable coupons in the region by the current position, then it is configured to be switched to the display of the area designation, it can be configured by users to run only one pre Alternatively, the user may select which display is to be performed for each page.

  Further, when issuing an electronic coupon using the current position, a map for navigating from the current position of the user to the location of the advertiser (such as a store) may be issued together with the electronic coupon. In this case, the electronic coupon issuing server 1 further includes map information and a processing unit that executes route search between two points on the map.

  In addition, when the current position is within a certain distance from the advertiser's location using the “issue area” condition of the issue condition, it is advantageous that the distance from the advertiser's location is more advantageous May be issued. Specifically, for example, if the distance between the two is within 5 km, a 10% discount electronic coupon is issued, and if the distance is 5-10 km, a 20% discount electronic coupon is issued. To do. Thereby, possibility that a customer can be guide | induced even if distance is separated increases, and the effectiveness of an electronic coupon can be improved. This function can be realized, for example, by setting a plurality of records having different “issue region” conditions in the coupon table 14 and preparing a plurality of electronic coupon data having different contents corresponding to these records.

  In addition, when there are few electronic coupons that can be issued from each page, the process for the user to select from the above issueable coupons is omitted, and all coupons that can be issued for the transmitted page information are issued. May be. In the processing procedure shown in FIG. 5, after step S3, the process proceeds to step S8.

Further, in the above embodiment, the acquired coupon ID is stored and managed in the electronic guidebook, but the same is performed on the electronic coupon issuing server 1 side using the information for identifying the individual (file) of the opened electronic guidebook. You may make it manage. In this case, when the book ID or the like is transmitted from the purchaser terminal 3, the individual identification information of the opened electronic book is also transmitted. In the electronic coupon issue server 1, after the coupon is issued, the individual identification information is stored in the individual identification information. Correspondingly, the coupon ID of the issued coupon is recorded. Then, the record is referred to in the next issue determination.

  Further, an interface that can be set by the user is prepared so that the coupon issue process of the coupon acquisition unit 32 is not executed, and when the instruction to that effect is given, the above-described coupon issue process may not be executed. Further, in the processing procedure shown in FIG. 5, before the list display in step S <b> 5, a display notifying only that there are coupons that can be issued, for example, a lamp display is performed, and if there is an instruction to display the list The process proceeds to step S5, and if there is no instruction, the electronic coupon issuing process may be terminated, that is, the electronic coupon issuing process may be terminated if another page is opened. By taking these measures, it is possible to eliminate the inconvenience of display and operation related to electronic coupon issuance for users who want to concentrate on browsing.

  As described above, in the electronic coupon issuing system 100 (the electronic coupon issuing server 1 and the purchaser terminal 3) according to the present embodiment, when the user views (displays) the electronic guidebook, the electronic guidebook is displayed. This is an electronic coupon related to the advertisements posted on the site, and it is very convenient for users traveling etc. Can increase the attraction. In addition, an electronic coupon can be issued for a region designated by the user, which is very convenient during travel planning and travel, and can achieve the same effect. Furthermore, when a user registers as a member, it is possible to select and issue an electronic coupon that matches the user's attribute information, that is, the user's hobbies and preferences, and the same effect is obtained. Can do. From the above, by using this electronic coupon issuing system 100, not only is it possible to issue coupons efficiently, but it is also possible to increase the value of the content posted in the electronic guidebook and the electronic guidebook itself.

  Also, in user operations, information on coupons that can be issued is provided just by opening a page of the electronic guidebook, and only items that are desired to be acquired can be selected, so that user convenience is high. In addition, an interface is provided that allows users to immediately browse advertisements related to electronic coupons, which is also highly convenient for users.

  Furthermore, since the contents and conditions of the electronic coupon to be issued can be changed later, the coupon can be issued flexibly and the coupon can be issued efficiently and effectively.

  The protection scope of the present invention is not limited to the above-described embodiment, but covers the invention described in the claims and equivalents thereof.

1 electronic coupon issuing server (server device, electronic coupon issuing device), 2 advertiser terminal, 3 purchaser terminal (terminal device), 4 printer, 5 communication network, 6
POS server, 11 issued coupon determination unit, 12 transmission information generation unit, 13 book table, 14 coupon table, 15 coupon electronic data, 16 history information, 17 advertiser table, 18 user table, 19 evaluation information collection unit, 20 evaluation information , 21 coupon information setting part, 31 book browsing part, 32 coupon acquisition part, 33 evaluation information posting part, 34 position acquisition part, 100 electronic coupon issuing system

Claims (10)

An electronic coupon issuing method in a server device that issues an electronic coupon related to the description of the electronic book via a network to a terminal device that displays the electronic book,
When the electronic book is browsed on the terminal device,
A receiving step of receiving at least book identification information and position information of the electronic book from the terminal device via the network;
A determination step of determining an electronic coupon to be transmitted to the terminal device based on at least the received book identification information and position information;
A transmission step of transmitting electronic data of the determined electronic coupon to the terminal device via the network. An electronic coupon issuing method, comprising: In claim 1,
The position information is information on a current position of the terminal device. An electronic coupon issuing method, wherein: In claim 1 or claim 2,
The determination step includes
For each electronic coupon previously associated with the received book identification information, at least an issue condition including a condition that the position indicated by the received position information is around the location where the electronic coupon is issued And determining whether or not it can be issued according to
Transmitting the electronic coupon information determined to be issuable to the terminal device;
Receiving information on an electronic coupon selected from the electronic coupons determined to be issued, transmitted from the terminal device, and determining the selected electronic coupon as an electronic coupon to be transmitted to the terminal device An electronic coupon issuing method characterized by comprising the step of: In claim 3,
The information received in the receiving step further includes identification information of a user who browses the electronic book,
The issuance condition includes a condition that the attribute information of the user associated in advance with the identification information of the user satisfies a predetermined condition. In any one of Claims 1 thru | or 4,
The electronic coupon issuing method, wherein the reception step, the determination step, and the transmission step are performed each time each page of the electronic book is browsed. In any one of Claims 1 thru | or 4,
The electronic book is a travel guide book. An electronic coupon issuing method, wherein: An electronic coupon issuing device that issues an electronic coupon related to the description of the electronic book via a network to a terminal device that displays the electronic book,
When the electronic book is browsed on the terminal device,
Receiving at least book identification information and position information of the electronic book from the terminal device via the network;
Based on at least the received book identification information and position information, determine an electronic coupon to be transmitted to the terminal device,
The electronic coupon issuing device, wherein the electronic data of the determined electronic coupon is transmitted to the terminal device via the network. An electronic coupon issuing system comprising: a terminal device that displays an electronic book; and a server device that is connected to the terminal device via a network and issues an electronic coupon related to the description of the electronic book,
When the terminal device displays the electronic book, the terminal device transmits at least book identification information and position information of the electronic book to the server device via the network,
The server device receives book identification information and position information of the electronic book, determines an electronic coupon to be transmitted to the terminal device based on at least the received book identification information and position information, and determines the determined electronic coupon Electronic data is transmitted to the terminal device via the network,
The said terminal device displays an electronic coupon by the said transmitted electronic data. The electronic coupon issuing system characterized by the above-mentioned. In claim 8,
The terminal device causes the printing device to print the displayed electronic coupon in accordance with a print instruction to receive the electronic coupon issuing system. A terminal device for displaying an electronic book,
When displaying the electronic book, at least the book identification information and position information of the electronic book are transmitted to the server device via the network,
Based on the transmission, the electronic data of the electronic coupon related to the description of the electronic book transmitted from the server device via the network is received, and the electronic coupon is displayed by the electronic data. Terminal device to do.

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