JP7034515B1 - Management server and management program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately give a reward to a video provider who has contributed to the sale of a product. SOLUTION: It is determined whether or not the product introduction video created by the video provider conforms to the product introduction rule, the product introduction video conforming to the product introduction rule is registered in association with the corresponding product, and the product introduction is performed. When a recommended store is introduced when purchasing a product in the video, the recommended store information is registered in association with the product introduction video, and a viewing completion ID is issued when the user's viewing of the product introduction video meets the predetermined conditions. Registered in association with the user ID that identifies the user, and certify that the user who acquired the viewing completion ID purchased the product introduced in the product introduction video at the recommended store, and the recommended store by the user who acquired the viewing completion ID. When the purchase of the product in the above is approved, it is a management server that determines the reward for the video provider according to a predetermined predetermined reward determination rule. [Selection diagram] Fig. 2

Description

The present invention relates to a management server and a management program for appropriately granting a reward to a video provider who has contributed to the sale of a product.

Conventionally, a product seller may post an advertisement for selling a product on a website via a communication network such as the Internet. For example, Patent Document 1 discloses a system in which a banner advertisement is posted on a website on which content introducing a product is posted and a user is guided to a website operated by a product seller.

Japanese Unexamined Patent Publication No. 2001-117847

By the way, in recent years, product introduction videos introducing products recommended by video providers are being distributed more and more. As a viewer, there is an advantage that the characteristics of the product can be known in detail by the video, and there is an advantage that the usability can be visually recognized by the video. It can be said that the video provider of the product introduction video contributes to the sales promotion of the product because there are some users who purchase the product as a result of such a product introduction video, but the contribution of the product introduction video is evaluated. There is no mechanism for presenting rewards.

It is also possible to guide users to a specific store by recommending purchase at a specific store in the product introduction video, but a mechanism to evaluate the contribution of such user to the guidance and present a reward. Did not exist.

An object of at least one embodiment of the present invention is to solve the above-mentioned problems and to provide a management server and a management program for appropriately rewarding a video provider who has contributed to the sale of a product. And.

The management server according to the present invention is created and transmitted by a product introduction rule registration means for registering a predetermined product introduction rule that needs to be observed for creating a product introduction video for introducing a product for each product, and a video provider. A product that receives the product introduction video, determines whether or not the product introduction video conforms to the product introduction rule, and registers the product introduction video conforming to the product introduction rule in association with the corresponding product. The introduction video registration method, the recommended store registration method for registering the recommended store information in association with the product introduction video when the recommended store is introduced when purchasing the product in the product introduction video, and the product introduction video by the user. When the viewing of the product satisfies a predetermined condition, the viewing completion ID is issued and registered in association with the user ID that identifies the user, and the user who has acquired the viewing completion ID is in the product introduction video. It is said that the recommended store purchase authorization means for certifying that the product has been purchased at the introduced recommended store and the product related to the viewing completion ID have been purchased at the recommended store by the user who has acquired the viewing completion ID. When certified by the recommended store purchase certification means, the process is executed based on the reward determination means for determining the reward for the video provider according to a predetermined predetermined reward determination rule and the reward determined by the reward determination means. It is characterized by including a means for processing rewards.

With the above configuration, it is possible to appropriately reward the video provider of the product introduction video that has contributed to the purchase of the product by guiding the user to the recommended store. In addition, since it is possible to give an appropriate reward, it can be expected that the quality of the product introduction video will be improved.

Further, in the management server according to the present invention, the recommended store purchase authorization means is transmitted from the store terminal used at the time of purchasing the product, the store server, the payment means operation server, or the user terminal used at the time of purchase. The identification information and the product purchase information for identifying the purchaser are received, the user ID possessed by the purchaser indicated by the identification information is specified, and the viewing completion ID is registered in association with the user ID. It may be characterized by certifying that the user who has acquired the viewing completion ID has purchased the product at the recommended store by determining whether or not the product has been purchased.

With the above configuration, it is possible to identify the user based on the identification information for identifying the purchaser transmitted from the store terminal, the store server, the payment means operation server, or the user terminal used at the time of purchase. ..

Further, in the management server according to the present invention, the identification information is a payment means ID registered in association with the user for the use of the payment means, and the recommended store purchase authorization means is associated with the same user. By referring to the database in which the correspondence relationship between the registered user ID and the payment means ID is stored in advance, the user ID of the user who used the payment means ID for purchasing the product is specified. It may be characterized by the fact that it has been done.

With the above configuration, it is possible to identify the user based on the payment means ID for using the payment means used by the user to purchase the product.

Further, in the management server according to the present invention, the viewing completion ID and the product purchase information presented by the recommended store purchase authorization means to the store terminal or store server used by the user when purchasing the product at the time of purchase. May be characterized by certifying that the user who has acquired the viewing completion ID has purchased the product at the recommended store by receiving the product from the store terminal or the store server.

According to the above configuration, the user purchased the product at the recommended store after acquiring the viewing completion ID related to the product introduction video by the viewing completion ID presented to the store terminal or the store server when the user purchased the product. Can be certified.

Further, when the management server according to the present invention is certified by the recommended store purchase authorization means that the product related to the viewing completion ID has been purchased at the recommended store by the user who has acquired the viewing completion ID. When the user has acquired the plurality of viewing completion IDs issued based on the plurality of product introduction videos, the purchase of the product from the plurality of product introduction videos according to a predetermined specific rule. Further includes a specific means for specifying one or more of the product introduction videos that contributed to the above, and the reward determination means rewards the video provider of the one or more product introduction videos specified in the specific means. It may be characterized by determining.

With the above configuration, if there are multiple video providers who have provided product introduction videos that guide users to recommended stores, one or more video providers of the product introduction videos that have contributed to the purchase of the product. Since it is possible to give a reward to the product, it is possible to limit the number of video providers who give a reward, which creates competition for the product introduction video, and as a result, the quality of the product introduction video is improved. You can expect it.

The management program according to the present invention is created by a product introduction rule registration function for registering a predetermined product introduction rule for each product, which needs to be observed regarding the creation of a product introduction video for introducing the product, and a video provider. The product introduction video sent in the above-mentioned method is received, it is determined whether or not the product introduction video conforms to the product introduction rule, and the product introduction video conforming to the product introduction rule is associated with the corresponding product. The product introduction video registration function to be registered, the recommended store registration function to register the recommended store information in association with the product introduction video when the recommended store is introduced when purchasing the product in the product introduction video, and the above-mentioned by the user. A viewing completion ID issuing function that issues a viewing completion ID and registers it in association with a user ID that identifies the user when viewing of the product introduction video satisfies a predetermined condition, and the user who has acquired the viewing completion ID is the product. The recommended store purchase authorization function that certifies that the product was purchased at the recommended store introduced in the introductory video, and the product related to the viewing completion ID is purchased at the recommended store by the user who has acquired the viewing completion ID. If it is certified by the recommended store purchase certification function, it is based on the reward determination function that determines the reward for the video provider according to a predetermined predetermined reward determination rule and the reward determined by the reward determination function. It is characterized by realizing a reward processing function that executes processing.

With the above configuration, it is possible to appropriately reward the video provider of the product introduction video that has contributed to the purchase of the product by guiding the user to the recommended store. In addition, since it is possible to give an appropriate reward, it can be expected that the quality of the product introduction video will be improved.

According to the present invention, it is possible to appropriately give a reward to a video provider of a product introduction video that has contributed to the purchase of a product by guiding the user to a recommended store. In addition, since it is possible to give an appropriate reward, it can be expected that the quality of the product introduction video will be improved. In addition, the stores introduced as recommended stores in the product introduction video can be expected to improve sales by inducing customers who purchase the products, so some or all of the rewards will be paid by the stores introduced as recommended stores. It can be said that there is a merit even if you bear the burden.

It is a block diagram showing the configuration of the whole system for realizing the product sales service. It is a block diagram which showed an example of the structure of management server 10. It is a flowchart which showed the flow of the viewing completion ID issuance processing in the management server 10 which concerns on this invention. It is explanatory drawing for demonstrating an example of moving image distribution provided based on the management server 10 which concerns on this invention. It is a flowchart which showed the flow of the reward determination process in the management server 10 which concerns on this invention. It is a block diagram showing another example of the configuration of management server 10B. It is a flowchart which showed the flow of the reward determination process in the management server 10B which concerns on this invention.

[First Embodiment]
In the product sales service according to the first embodiment of the present invention, a user who is a viewer purchases a product by introducing a store recommended for purchase in a product introduction video that contributes to the sale of the product. In some cases, a major feature is that a reward is given to the video provider who provided the product introduction video. The configuration for realizing the product sales service will be described below. In addition, although the term "product" is used, the term "product" is used not only for items such as electric products, bicycles, and sports equipment, but also for services such as insurance and travel applications, digital contents, and watching tickets. do. In addition to paid services, it can also be used to guide people to free services, invite them to participate in questionnaires and votes, and distribute free sample products for free.

Hereinafter, the outline of the product sales service according to the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing the configuration of the entire system for realizing the product sales service. The system for realizing the product sales service is, for example, a management server 10, a product seller's terminal 30, a video provider's terminal 40, a user's terminal 50, a payment means operation server 60, and a store-side server. The 70 and the terminal 80 of the store are connected to each other via a communication network 20 such as the Internet. The system configuration is not limited to this, and a single terminal may be used by a plurality of people, or a configuration may include a plurality of servers.

The product seller's terminal 30 is a terminal used by the product seller to register various information in the management server 10.

The video provider's terminal 40 is a terminal used by the video provider to register various information in the management server and upload and register the created product introduction video to the management server 10. The video upload destination does not necessarily have to be the management server 10.

The user's terminal 50 is a terminal having at least a function of viewing a product introduction video.

The payment means operation server 60 is a server managed by an entity that operates the payment means. For example, a server operated by a credit card company, a server operated by a company that manages payment by electronic money or a point program, and the like can be considered. It is assumed that the payment means operation server 60 manages the payment means ID in association with the personal information of the user who uses the payment means.

The store-side server 70 and the store terminal 80 are for managing various information in the store responsible for selling the product. Here, the "store" in the present invention includes not only an actual store having a location in a real space but also a store specialized in online shopping such as an EC site. Each of the store-side server 70 and the store terminal 80 may be configured to be able to communicate with the management server 10 independently, or the store terminal 80 may be able to communicate with the store-side server 70 via the management server 10 via the store-side server 70. It may be configured to communicate with. The terminal 80 of the store is assumed to be a POS (Point of sale) terminal as well as a PC (Personal Computer), a smartphone, a tablet terminal and the like.

Further, in FIG. 1, a single terminal 30 of a product seller is shown, but of course, a plurality of terminals 30 of a product seller may exist. That is, a plurality of product sellers may use the product sales service by using the respective terminals 30 connected to the communication network 20 and accessible to the management server 10. Similarly, a plurality of video providers and a plurality of users may use the product sales service using their respective terminals 40 and 50.

Further, in FIG. 1, a management server 10 managed by an operating entity of a product sales service, a terminal 30 of a product seller, a terminal 40 of a video provider, a payment means operation server 60, a store-side server 70, and a store. Although it is explained that the terminal 80 of the above is a server or a terminal by different entities, it is assumed that the operating entity of the product sales service is also the product seller, and the operating entity of the product sales service is a video. As is assumed that they are also providers, these entities may play multiple roles, and are not limited to the case shown in FIG. 1.

The terminal 30 of the product seller, the terminal 40 of the video provider, and the terminal 50 of the user in FIG. 1 are assumed to be a PC (Personal Computer), a smartphone, a television receiver, a tablet terminal, or the like.

FIG. 2 is a block diagram showing an example of the configuration of the management server 10. As shown in FIG. 2, the management server 10 includes a product introduction rule registration unit 11, a product introduction video registration unit 12, a recommended store registration unit 13, a viewing completion ID issuing unit 14, and a recommended store purchase certification unit 15. A reward determination unit 16, a reward processing unit 17, and a storage unit 18 are provided.

The product introduction rule registration unit 11 has a function of registering a predetermined product introduction rule that needs to be observed regarding the creation of a product introduction video for introducing a product for each product. The product introduction rule consists of one or more rules. As an example set as a product introduction rule, there are examples of always introducing a predetermined item regarding a product, introducing using a predetermined expression, introducing in a predetermined order, and the like. In addition, the product introduction rule includes a method of determining a reward to be given when a product is sold. By defining the product introduction rules in this way, it is possible to maintain the quality of the product introduction video provided by the provider. In addition, even when a plurality of video providers each provide a product introduction video in order to introduce the same product, it is possible to compete with each other while maintaining a certain quality. The video provider agrees to the product introduction rules and creates the product introduction video. For example, the provider transmits information indicating that he / she agrees to the product description rule to the management server 10 using his / her own terminal 40.

In addition, the product introduction rule may be set for each predetermined division such as efficacy, function, design, etc. in one product. In that case, the video provider agrees to each product introduction rule for each predetermined division, and creates a plurality of product introduction videos according to each product introduction rule. For example, the video provider may send from the terminal 40 to the management server 10 that all of the product description rules corresponding to the plurality of divisions are collectively agreed, or may be common among the plurality of divisions. The terminal 40 may send to the management server 10 that only the product description rules are agreed at once, or that the product description rules are completely agreed to for each division.

In addition, conditions for the video provider who creates the product introduction video may be set as the product introduction rule. Examples of conditions for video providers include familiarity with the field to which the product belongs. For example, as a condition for a video provider when the product is an exercise device, it is conceivable that the trainer experience in a sports gym is 3 years or more. Further, for example, it is conceivable that the product is qualified as a sommelier as a condition for the video provider when the product is wine. In this way, by setting the conditions for the video provider according to the product to be sold, it is possible to receive only high-quality product introduction videos based on experience and knowledge.

The product introduction video registration unit 12 receives the product introduction video created and transmitted by the video provider, determines whether or not the product introduction video conforms to the product introduction rule, and conforms to the product introduction rule. It has a function to register a product introduction video in association with the corresponding product. After the product introduction video is provided to the management server 10, it is confirmed whether the content complies with the product introduction rules when it is registered, and the product is linked to the introduced product. For example, in the product introduction rule, confirmation of whether or not the moving image time is within the specified range may be automatically performed. On the other hand, whether or not the products are explained in a predetermined order is confirmed by the product seller, the product sales service operator, or a third party entrusted with the service operation. When it is confirmed that the provided product introduction video complies with the product introduction rule, the product introduction video registration unit 12 registers the product introduction video on the management server 10. In the product introduction video, the provider who introduces the product does not necessarily have to appear. For example, the product seller may approve the product introduction video and link it with the product without confirming that the content of the product introduction video complies with the product introduction rules.

Further, the product introduction video registration unit 12 may associate one product introduction video with a plurality of products. Specifically, the product introduction video registration unit 12 may associate a product introduction video introducing a plurality of products with the plurality of products. When introducing multiple products, multiple products are used as a set, multiple products are delivered to the user at each time, and the products are purchased on a regular basis. And so on. In this way, since it is possible to introduce products according to the sales form of the products, it is possible to introduce the products more attractively.

The recommended store registration unit 13 has a function of registering the recommended store information in association with the product introduction video when the recommended store is introduced at the time of product purchase in the product introduction video. The recommended store is a store that sells the products introduced in the product introduction video and is introduced in the product introduction video as a store that the video provider recommends to purchase. One recommended store may be introduced in one product introduction video, or two or more recommended stores may be introduced. To register the recommended store, for example, the video provider sends a list showing the recommended store information introduced in the product introduction video from the terminal 40 to the management server 10, and the recommended store registration unit 13 of the management server 10 receives the list. Register recommended store information in association with the product introduction video.

The viewing completion ID issuing unit 14 has a function of issuing a viewing completion ID and registering it in association with a user ID that identifies the user when the viewing of the product introduction video by the user satisfies a predetermined condition. Here, the viewing completion ID is information indicating that the user has viewed the product introduction video. It is preferable that one viewing completion ID can uniquely identify which user has viewed which product introduction video. Any predetermined condition for issuing this viewing completion ID may be used. For example, it is not necessary to watch all the product introduction videos, but it may be a condition for issuing this viewing completion ID that a predetermined predetermined location has been viewed. It is conceivable to set the predetermined location to, for example, a location that includes content that introduces the main functions of the product or content that introduces the unique features of the product. Under such a condition, it is possible to issue a viewing completion ID only to a user who has viewed a location that introduces the features of the target product set as a predetermined location. Further, as a predetermined condition, for example, it may be a condition that a predetermined ratio or more of the reproduction time of the product introduction video is reproduced. Under such a condition, the viewing completion ID will not be issued in the case of viewing in which playback is started but immediately interrupted and hardly played. When the viewing completion ID is issued, the viewing completion ID is registered in association with the user ID that can identify the user who has viewed the viewing. The user ID may be anything as long as the user can be identified, may be an ID issued by the operating entity of the product sales service provided by the system of the present invention, or may be another entity. It may use the user ID issued by.

The recommended store purchase certification unit 15 has a function of certifying that the user who has acquired the viewing completion ID has purchased the product at the recommended store introduced in the product introduction video. Any means may be used as long as it is possible to certify that the user who has acquired the viewing completion ID has purchased the product at the recommended store introduced in the product introduction video, but it is used, for example, when purchasing the product. Receives identification information and product purchase information for identifying the purchaser transmitted from the store terminal, store server, payment method operation server, or user terminal used by the user at the time of purchase, and is possessed by the purchaser indicated by the identification information. A method of certifying that the user who has acquired the viewing completion ID has purchased the product at the recommended store can be considered by specifying the user ID and determining whether the viewing completion ID is associated with the user ID and registered. .. Here, any identification information for identifying the purchaser may be used, and for example, an ID assigned to a membership card or a point card managed at a store can be considered. Further, as the identification information, an ID for identifying a user in a credit card, electronic money, a point program that can be used in the same manner as cash that can be used in common among a plurality of businesses, and the like are also assumed. Further, the product purchase information refers to information for identifying the product purchased by the user and the store where the user has purchased, which is indicated by the identification information. Any information may be used as long as the purchased product and the store where the product was purchased can be specified. For example, a product code uniquely assigned to each product or a store code assigned to each store may be used. You may try to specify.

The identification information for identifying the purchaser needs to store in advance the correspondence with the user ID managed in the system according to the present invention. That is, by storing the correspondence between the identification information and the user ID as a database, it is possible to specify the user ID of the purchaser of the product. As an example of reference to the database, for example, by referring to a database in which the correspondence between the user ID registered in association with the same user and the payment means ID is stored in advance, the payment means ID is used for purchasing the product. It is conceivable to specify the user ID of the existing user. In addition, since the product code managed in the system does not always match the product code managed in the payment method operation server, store server, or store terminal, the correspondence relationship is stored in advance for the product code as well. It may be provided with a prepared database.

Further, it is also possible to show to the store terminal or the store server that the user used when purchasing the product that the viewing completion ID has been acquired at the time of purchase. In that case, the recommended store purchase authorization unit 15 receives the viewing completion ID information and the product purchase information presented to the store terminal or store server used by the user when purchasing the product from the store terminal or store server. By doing so, it may be possible to certify that the user who has acquired the viewing completion ID has purchased the product at the recommended store.

When the recommended store purchase certification unit 15 recognizes that the product related to the viewing completion ID has been purchased at the recommended store by the user who has acquired the viewing completion ID, the reward determination unit 16 follows a predetermined reward determination rule. It has a function to determine the reward for the video provider. Here, the reward determination rule refers to a rule for determining a reward for a video provider. The reward may be any, for example, a fixed amount may be paid for each product purchased by the user, or a predetermined percentage of the price of the purchased product may be rewarded. May be. In addition to cash, the reward may be electronic money, points in the retail or service industry, or in-kind. That is, if the video provider can enjoy some kind of merit, it can be a reward. Any method may be used as to who pays and contributes the reward given to the video provider. For example, the product seller, the recommended store used for purchase, or the product seller. It is conceivable that and the recommended store used for the purchase will bear the burden jointly.

The reward processing unit 17 has a function of executing processing based on the reward determined by the reward determination unit 16. As an example of specific processing, transfer of an amount determined as a reward to a video provider, granting of points, and the like can be considered.

The storage unit 18 has a function of storing data required for various processes performed in the management server 10 and data obtained as a result of the processes. For example, it is conceivable to manage a database that stores a user ID and a user's personal information, a database that stores a correspondence relationship between a user ID and identification information regarding the same person, a database that stores a correspondence relationship between product codes, and the like. Be done.

Next, the flow of the viewing completion ID issuance process in the management server 10 according to the present invention will be described. FIG. 3 is a flowchart showing the flow of the viewing completion ID issuance process in the management server 10 according to the present invention. As shown in FIG. 3, the viewing completion ID issuance process on the management server 10 is started triggered by the start of the reproduction process of the product introduction video by the user (step S101). Next, the management server 10 determines whether or not the reproduction process of the product introduction video is interrupted (step S102). As long as the reproduction process of the product introduction video is not interrupted (S102-N), the management server 10 returns to step S101 and continues the reproduction process of the product introduction video. When the reproduction process of the product introduction video is interrupted (S102-Y), the management server 10 determines whether the range of the product introduction videos viewed by the user satisfies the predetermined condition (step S103). When the viewed range satisfies a predetermined condition (S103-Y), the management server 10 issues a viewing completion ID to the viewing user, and registers the viewing completion ID in association with the user ID. (Step S104). If the viewed range does not satisfy the predetermined condition (S103-N), the process proceeds to step S105. Then, the management server 10 waits for the user to input whether or not to restart the moving image playback (step S105). When the user resumes the moving image playback (S105-Y), the process returns to step S101. When the user stops the video playback (S105-N), the viewing completion ID issuance process ends. The viewing completion ID issuance process does not necessarily have to be performed on the management server 10, and the viewing completion ID issuance process may be executed on an external server that stores the product introduction video.

FIG. 4 is an explanatory diagram for explaining an example of video distribution provided based on the management server 10 according to the present invention. FIG. 4A shows an example of a screen of a site that introduces product information. In the example shown in FIG. 4A, product information is posted, and a "purchase" button and a "video playback" button are provided on the same screen. If you press the "Purchase" button, you can proceed to the purchase procedure, and if you press the "Play Video" button, you can move to the playback of the product introduction video. When a plurality of product introduction videos are registered for the product, the screen may be displayed to select the product introduction video.

Next, FIG. 4B shows an example of a playback screen of the product introduction video. On the playback screen of the product introduction video, in addition to the operation buttons required for general video playback such as pause, play, stop, rewind, and fast forward, there is a "Purchase" button to move to the purchase procedure. I have. When the playback range of the product introduction video meets the predetermined conditions, a viewing completion ID is issued to the viewing user. The fact that the viewing completion ID has been issued may be displayed on the moving image playback screen. The graphical user interface (GUI) for video reproduction shown in FIG. 4B is only an example, and any GUI of the application for video reproduction may be used. It is also possible to adopt an operation button that skips the playback part to the part where viewing is essential in order to acquire the viewing completion ID.

FIG. 4C shows an example of displaying recommended stores. For example, by displaying the screen shown in FIG. 4C after stopping the playback of the product introduction video, the recommended stores introduced in the product introduction video may be displayed again in text. .. Further, by providing a link button at the display location of these recommended stores or setting the store name to link guidance, it may be possible to transition to the site of each store. In addition, a "purchase as it is" button may be provided on the screen where the playback of the product introduction video is stopped so that the purchase process can be started. When the "Purchase" button is operated, the purchase destination does not necessarily have to be the recommended store, but it may be set to the recommended store. By introducing recommended stores in the product introduction video or displaying recommended stores on the screen as shown in Fig. 4 (c), the viewer can recognize the recommended stores. It will be possible.

Next, the flow of the reward determination process in the management server 10 according to the present invention will be described. FIG. 5 is a flowchart showing the flow of the reward determination process in the management server 10 according to the present invention. As shown in FIG. 5, the reward determination process in the management server 10 is started by acquiring the user's product purchase information and the user's identification information regarding the product introduced in the product introduction video (step). S201). Next, the management server 10 identifies the user ID based on the acquired identification information, and determines whether or not the viewing completion ID is issued for the user ID (step S202). Next, the management server 10 determines whether the purchasing store indicated in the product purchase information is a recommended store (step S203). Then, when the management server 10 determines that the user has purchased the product at the recommended store with the viewing completion ID acquired, the management server 10 determines the reward for the video provider based on the predetermined reward determination rule (step). S204). Finally, the management server 10 executes a process based on the determined reward (step S205), and ends the reward determination process. It should be noted that each step shown in FIG. 5 does not necessarily have to be executed on the management server 10, and is partially performed on an external server or terminal such as the payment means operation server 60, the store side server 70, or the store terminal 80. The steps may be executed and the execution result may be received by the management server 10. That is, if it is possible for the management server 10 to finally determine that the user has purchased the product at the recommended store with the viewing completion ID acquired, the process of that process is executed by a server other than the management server 10. May be done.

As described above, according to the management server 10 according to the present invention, it is determined whether or not the product introduction video created by the video provider conforms to the product introduction rule, and the product introduction video conforming to the product introduction rule. Is registered in association with the corresponding product, and when the recommended store is introduced when purchasing the product in the product introduction video, the recommended store information is registered in association with the product introduction video, and the user can watch the product introduction video. When certain conditions are met, a viewing completion ID is issued and registered in association with the user ID that identifies the user, and it is certified that the user who acquired the viewing completion ID purchased the product introduced in the product introduction video at the recommended store. However, if the purchase of the product at the recommended store by the user who acquired the viewing completion ID is approved, the reward for the video provider is determined according to the predetermined reward determination rule, so the recommended store It is possible to appropriately give a reward to the video provider of the product introduction video that has contributed to the purchase of the product by guiding the user. With such a configuration, product sellers can expect an increase in product sales, stores introduced as recommended stores can expect an increase in sales, and video providers can expect rewards, so each has its own merits. It becomes possible to build a certain mechanism. In addition, video providers can give appropriate rewards if viewers purchase products at the stores they have guided, which creates an incentive to create product introduction videos so that the appeal of the products can be easily communicated. As a result, the quality of the product introduction video can be expected to improve.

[Second Embodiment]
In the first embodiment, a case where a user who has acquired a viewing completion ID based on one product introduction video purchases a product at a recommended store has been described as an example, but by the time the user purchases the product, It is quite possible to watch multiple product introduction videos related to the same product. At that time, the reward may be paid to the video providers of all the product introduction videos, but in that case, there arises a problem that the burden on the person who bears the reward becomes large. Therefore, in order to limit the number of video providers who can receive rewards, if a user who has acquired a viewing completion ID for each of a plurality of product introduction videos related to the same product purchases the product, the reward can be obtained 1 or 2. It may be configured to specify the above video provider. Hereinafter, the second embodiment will be described with reference to the drawings, but the same reference numerals will be given to the configurations that function in the same manner as those of the first embodiment, and the description thereof will be omitted.

FIG. 6 is a block diagram showing another example of the configuration of the management server 10B. The management server 10B shown in FIG. 6 is characterized by further including a specific unit 19 in addition to the management server 10 described in the first embodiment.

When the user who has acquired the viewing completion ID certifies that the product related to the viewing completion ID has been purchased at the recommended store by the recommended store purchase certification unit 15, the specific unit 19 is based on a plurality of product introduction videos. If you have acquired multiple viewing completion IDs issued in the above, one or more product introduction videos that contributed to the purchase of the product according to a predetermined specific rule set in advance from multiple product introduction videos Has a function to identify. Here, the specific rule is for specifying one or more video providers who can receive a reward when a user who has acquired a viewing completion ID for each of a plurality of product introduction videos related to the same product purchases the product. It refers to the rules. Any rule may be used as long as it can identify one or more video providers who can be rewarded.

The specific rule is a product introduction that can be rewarded for items whose viewing order corresponds to a specific order, such as the last viewed, the first viewed, or the penultimately viewed. It may be specified as a moving image. In addition, the specific rule may specify two or more product introduction videos as product introduction videos for which rewards can be obtained. For example, a product introduction video whose viewing order is from the first to a predetermined order or a product introduction video whose viewing order is from the last to a predetermined order may be specified as a product introduction video for which a reward can be obtained.

In addition, the specific rule is to specify the product introduction video that has the longest viewing time among the multiple product introduction videos as the product introduction video that can be rewarded when the user has watched multiple product introduction videos. May be good. As a result, the user can evaluate the product introduction video that has received the most information and is most affected, and for example, it can be expected to provide the product introduction video that the user can continue to watch without getting tired. .. In addition, the specific rule is to specify the product introduction video that has been viewed the most among the multiple product introduction videos as the product introduction video that can be rewarded when the user has watched multiple product introduction videos. May be good.

In addition, as a specific rule, the product introduction videos that the purchaser thinks have contributed to the purchase decision can be selected, and a predetermined number (for example, up to n (n is a natural number)) from the selected product introduction videos. The product introduction video may be specified as a rewardable product introduction video. As a method of selection by the purchaser, for example, a list of product introduction videos viewed by the purchaser is presented to the purchaser, and a product introduction video that the purchaser thinks has contributed to the purchase decision is displayed in a check box, for example. You may check and send the selected item to the management server 10 as selection information, or send the information containing the URL of the product introduction video that the purchaser thinks contributed to the management server 10 as selection information. You may do so. That is, any method may be used as long as the management server 10 can acquire selection information regarding the product introduction video that the purchaser considers to have contributed.

Further, the number of products that can be selected as the product introduction video that the purchaser considers to have contributed may be limited to a predetermined number (for example, m or less (m is a natural number)). Further, the selection information may include ranking information in which the purchaser ranks a plurality of product introduction videos according to the degree of contribution. For example, when it is necessary to specify a product introduction video in a number smaller than the number selected by the purchaser as a product introduction video that contributed to sales (when m ≧ quantity selected by the purchaser> n), the ranking in the ranking information. You may specify n product introduction videos from the earliest one as product introduction videos that have contributed to the sale of the product. Further, the reward given to the video provider may be different based on the ranking information.

The specific examples of the above-mentioned specific rules may be used in combination with each other. How to set specific rules may differ depending on the type of product and the sales method. By predetermining specific rules, competition among multiple providers will occur, and improvement in the quality of product introduction videos can be expected.

When one or more product introduction videos are specified by the specific unit 19, the reward determination unit 16 determines the reward for the video provider of the specified one or more product introduction videos.

Next, the flow of the reward determination process in the management server 10B according to the present invention will be described. FIG. 7 is a flowchart showing the flow of the reward determination process in the management server 10B according to the present invention. As shown in FIG. 7, the reward determination process in the management server 10B is started by acquiring the user's product purchase information and the user's identification information regarding the product introduced in the product introduction video (step). S301). Next, the management server 10B identifies the user ID based on the acquired identification information, and determines whether or not the viewing completion ID is issued for the user ID (step S302). Next, the management server 10B determines whether the purchasing store indicated in the product purchase information is a recommended store (step S303). Next, when the user has acquired viewing completion IDs for a plurality of product introduction videos related to the same product, the management server 10B has one or more product introduction videos that contributed to the sale of the product according to a predetermined specific rule. (Step S304). Then, when the management server 10B determines that the viewing completion ID of the specified product introduction video has been acquired and purchased at the recommended store, the management server 10B provides the specified product introduction video video based on a predetermined reward determination rule. The reward for the person is determined (step S305). Finally, the management server 10B executes the process based on the determined reward (step S306), and ends the reward determination process. It should be noted that each step shown in FIG. 7 does not necessarily have to be executed on the management server 10B, and is partially performed on an external server or terminal such as the payment means operation server 60, the store side server 70, or the store terminal 80. The steps may be executed and the execution result may be received by the management server 10. That is, if it is possible for the management server 10B to finally determine that the user has purchased the product at the recommended store with the viewing completion ID acquired, the process of that process is executed by a server other than the management server 10B. May be done.

As described above, according to the management server 10B according to the present invention, in addition to the management server 10 according to the first embodiment, the product related to the viewing completion ID is recommended at the recommended store by the user who has acquired the viewing completion ID. If the user has acquired multiple viewing completion IDs issued based on multiple product introduction videos when the product is certified as purchased, a predetermined predetermined value will be determined from the multiple product introduction videos. According to the specific rules, one or two or more product introduction videos that contributed to the purchase of the product are specified, and the reward for the video provider of the specified one or more product introduction videos is determined. It is possible to give a reward only to one or more product introduction videos that contributed to the purchase of the product by. That is, competition for identification among video providers of product introduction videos will occur, and as a result, improvement in the quality of product introduction videos can be expected. In addition, since the number of video providers who can receive rewards can be limited, it is possible to reduce the burden on those who bear the rewards.

In the first embodiment, it has been described that the restriction on the grant of the reward is not set, but some restriction may be set on the grant of the reward. For example, when a user who has acquired a viewing completion ID for a product introduction video purchases a product at a recommended store, an expiration date may be set to give a reward to the video provider of the product introduction video. Also, when giving money or points as a reward, the total reward is decided, and the reward is given until the total reward is reached, but after that, the reward is not given after that. good. Further, in the case of a plurality of product purchases based on the same user, a limit may be set as to how many times the reward is given to the purchase of the same user. In this way, by imposing some restrictions on the granting of rewards, it is possible to reduce the burden on the person who bears the rewards and set the upper limit of the burdens.

Needless to say, the various configurations described in the above embodiments can be applied individually or in combination as long as they do not cause a contradiction.

10, 10B Management server 11 Product introduction rule registration department 12 Product introduction video registration department 13 Recommended store registration department 14 Viewing completion ID issuing department 15 Recommended store purchase certification department 16 Reward determination department 17 Reward processing department 18 Storage department 19 Specific department 20 Communication Network 30 terminals (product seller)
40 terminals (video providers)
50 terminals (users)
60 Payment method operation server 70 Store side server 80 Terminal (store)

Claims (6)

A product introduction rule registration method for registering predetermined product introduction rules for each product that must be observed regarding the creation of product introduction videos that introduce products, and
The product introduction video created and transmitted by the video provider is received, it is determined whether or not the product introduction video complies with the product introduction rule, and the product introduction video conforming to the product introduction rule is supported. Product introduction video registration means to be registered in association with the above products,
When the recommended store for purchasing a product is introduced in a manner recognizable by the user in the product introduction video, the recommended store information indicating the recommended store introduced in the product introduction video is referred to as the product introduction video. Recommended store registration method to associate and register,
A viewing completion ID issuing means that issues a viewing completion ID and registers it in association with a user ID that identifies the user when the viewing of the product introduction video by the user satisfies a predetermined condition.
The recommended store purchase certification means for certifying that the user who has acquired the viewing completion ID has purchased the product at the recommended store introduced in the product introduction video, and
When the user who has acquired the viewing completion ID recognizes that the product related to the viewing completion ID has been purchased at the recommended store by the recommended store purchase certification means, the said, according to a predetermined reward determination rule. Reward determination means for determining rewards for video providers,
A management server including a reward processing means that executes processing based on a reward determined by the reward determining means. The recommended store purchase authorization means includes identification information for identifying a purchaser transmitted from a store terminal, a store server, a payment means operation server, or a user terminal used at the time of purchase of the product. By receiving the product purchase information, specifying the user ID possessed by the purchaser indicated by the identification information, and determining whether the viewing completion ID is associated with the user ID and registered, the viewing is completed. The management server according to claim 1, wherein the user who has acquired the ID certifies that the product has been purchased at the recommended store. The identification information is a payment means ID registered in association with the user for the use of the payment means.
The recommended store purchase authorization means purchases the product by referring to a database that stores in advance the correspondence between the user ID and the payment means ID registered in association with the same user. The management server according to claim 2, wherein the user ID of the user used in the above is specified. The recommended store purchase authorization means receives the viewing completion ID and product purchase information presented at the time of purchase to the store terminal or store server used by the user when purchasing the product from the store terminal or the store server. The management server according to claim 1, wherein the user who has acquired the viewing completion ID certifies that the product has been purchased at the recommended store. When the user who has acquired the viewing completion ID certifies that the product related to the viewing completion ID has been purchased at the recommended store by the recommended store purchase certification means, the user is based on a plurality of product introduction videos. When a plurality of the viewing completion IDs issued in the above-mentioned are acquired, one or more of the above-mentioned products that contributed to the purchase of the said product according to a predetermined specific rule determined in advance from among the plurality of the said product introduction videos. Including more specific means to identify the introductory video,
The method according to any one of claims 1 to 4, wherein the reward determining means determines a reward for one or more video providers of the product introduction video specified by the specific means. Management server. To the management server
A product introduction rule registration function that registers predetermined product introduction rules for each product that must be observed regarding the creation of product introduction videos that introduce products, and
The product introduction video created and transmitted by the video provider is received, it is determined whether or not the product introduction video complies with the product introduction rule, and the product introduction video conforming to the product introduction rule is supported. Product introduction video registration function to be registered in association with the above products,
When the recommended store for purchasing a product is introduced in a manner recognizable by the user in the product introduction video, the recommended store information indicating the recommended store introduced in the product introduction video is referred to as the product introduction video. Recommended store registration function to be associated and registered, and
A viewing completion ID issuing function that issues a viewing completion ID and registers it in association with a user ID that identifies the user when the viewing of the product introduction video by the user satisfies a predetermined condition.
The recommended store purchase certification function that certifies that the user who has acquired the viewing completion ID has purchased the product at the recommended store introduced in the product introduction video, and
When the user who has acquired the viewing completion ID recognizes that the product related to the viewing completion ID has been purchased at the recommended store by the recommended store purchase authorization function, the said, according to a predetermined reward determination rule. A reward determination function that determines the reward for the video provider, and
A management program for realizing a reward processing function that executes processing based on the reward determined by the reward determination function.

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