WO2017010604A1

WO2017010604A1 - Method for providing advertisement by application

Info

Publication number: WO2017010604A1
Application number: PCT/KR2015/008728
Authority: WO
Inventors: 김광묵; 한상민
Original assignee: 주식회사 사이넷
Priority date: 2015-07-13
Filing date: 2015-08-20
Publication date: 2017-01-19
Also published as: KR20170008039A

Abstract

The present invention relates to a method for providing advertisement by an application stored in a mobile terminal. The advertisement providing method comprises the steps of: executing the application in response to a user request, and outputting an execution screen thereof to a display unit of the mobile terminal; when the execution screen is output, outputting information associated with the application to a first area of the display unit, and outputting an advertisement received wirelessly from an external server to a second area, which is different from the first area; receiving a keyword of the advertisement to be output to the second area, which is input by a user; and when the keyword is input, receiving one or more advertisements matching the input keyword from the external server, and outputting the one or more advertisements to the second area.

Description

How your application serves ads

The present invention relates to an advertisement providing method of an application for providing an advertisement.

Recently, as the functions of a smartphone, that is, a mobile terminal, are diversified, such a mobile terminal may be a multimedia device having complex functions such as taking a picture or video, playing a music or video file, playing a game, receiving a broadcast, and the like. player).

In addition, since the mobile terminal may be installed with an application capable of performing various functions, the user may install or delete an application corresponding to various functions as necessary.

When the application is executed, the execution screen is displayed on the display unit of the terminal. In this case, an advertisement provided or distributed by a business owner providing the application may be displayed on at least one region of the execution screen.

However, there is a problem that the advertisement set by the employer is simply broadcasted regardless of the user's interests or hobbies. Since the terminal itself is an excellent advertising medium, it is necessary to use it as an advertiser very appropriately, and the user of the terminal has a desire to selectively use an advertisement useful or necessary for the terminal.

Conventionally, business owners have not been able to provide customized advertisements for users' interests, hobbies, etc., but have only provided advertisements based on the age, occupation, etc. of those registered in the mobile communication service provider. Therefore, it has not been possible to provide customized advertising considering the interests and hobbies of the rapidly changing consumer.

It is an object of the present invention to solve the above and other problems.

Another object is to provide an advertisement providing method of the application that can provide a customized advertisement to the user of the mobile terminal.

The advertisement providing method according to an embodiment of the present invention for realizing the above problem is provided by an application stored or installed in the mobile terminal. The advertisement providing method of the application executes the application in response to a user request, and outputs the execution screen to the display unit of the mobile terminal. When outputting the execution screen, the application displays the first region in the first region of the display unit. Outputting information related to the information; and outputting an advertisement received wirelessly from an external server in a second region different from the first region; receiving a keyword of an advertisement to be output in the second region; In the case of input, receiving one or more advertisements matching the input keyword from the external server and outputting the advertisements to the second area.

In an embodiment, receiving one or more advertisements matching the input keyword from the external server and outputting the advertisements to the second area may include outputting each of the plurality of keywords when the input keyword is plural. Setting priorities, receiving the one or more advertisements matching the plurality of keywords, and outputting the one or more advertisements to the second area, wherein the one or more advertisements In a personal case, the method may include sequentially outputting a plurality of advertisements to the second region based on priorities of the plurality of keywords.

In one embodiment, when a touch is applied to the second area, when the touch is applied, screen information associated with an advertisement being output to the second area is output to the display unit, and priority of related keywords is displayed. The method may further include resetting.

According to an embodiment of the present disclosure, as screen information associated with any one of the plurality of advertisements is output to the display unit, priority of a keyword related to any one of the plurality of advertisements may be increased.

According to an embodiment of the present disclosure, the method may further include sequentially outputting the plurality of keywords to one region of the display unit according to the priority of each of the plurality of keywords.

According to an embodiment, the method may further include resetting at least one of a preset size and position of the second area based on a user input.

In an embodiment, the method may further include receiving one or more keywords input in real time from another terminal from the external server and outputting the received keywords to the third area of the display unit.

According to an embodiment, when a touch input is applied to any one of one or more keywords being output to the third area, an advertisement related to the one keyword is received from the external server in the second area. It may further include the step of outputting.

In one embodiment, if a touch input is applied to any one of one or more keywords being output in the third area, the keyword is input as a keyword of an advertisement to be output in the second area. It may further comprise a step.

The method may further include storing the input keyword in the memory of the mobile terminal or the external server so that one or more advertisements matching the input keyword are displayed whenever the execution screen is output. It may include.

Referring to the effect of the advertisement providing method of the application according to the present invention.

According to at least one of the embodiments of the present invention, it is possible to provide and output a personalized advertisement for each user of the mobile terminal to enable a targeting advertisement that increases the probability of accessing the advertisement data of the user.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned above may be clearly understood by those skilled in the art from the following description. will be.

1 is a view for explaining a mobile communication system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating the mobile terminal described with reference to FIG. 1.

3 is a flowchart illustrating an advertisement providing method of an application according to an exemplary embodiment.

4 is an exemplary diagram for describing an execution screen of an application described with reference to FIG. 3.

FIG. 5 is a flowchart for explaining the advertisement providing method described with reference to FIG. 3 in more detail.

6 is an exemplary diagram for describing a method of providing an advertisement using a keyword input from a user.

FIG. 7 is an exemplary diagram for explaining an embodiment in which an area where an advertisement is output on the execution screen described with reference to FIG. 4 is changed by a user input; FIG.

8 is an exemplary diagram for describing an embodiment in which an advertisement keyword input by another terminal is displayed in real time.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings, and the same or similar components are denoted by the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used in consideration of ease of specification, and do not have distinct meanings or roles from each other. In addition, in describing the embodiments disclosed herein, when it is determined that the detailed description of the related known technology may obscure the gist of the embodiments disclosed herein, the detailed description thereof will be omitted. In addition, the accompanying drawings are intended to facilitate understanding of the embodiments disclosed herein, but are not limited to the technical spirit disclosed herein by the accompanying drawings, all changes included in the spirit and scope of the present invention. It should be understood to include equivalents and substitutes.

Terms including ordinal numbers such as first and second may be used to describe various components, but the components are not limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

Singular expressions include plural expressions unless the context clearly indicates otherwise.

In this application, the terms "comprises" or "having" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

The mobile terminal described herein includes a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, a personal digital assistant, a portable multimedia player, a navigation, a slate PC , Tablet PCs, ultrabooks, wearable devices (eg, smartwatches, glass glasses, head mounted displays) , smart TVs ( Smart TV) may be included.

However, it will be readily apparent to those skilled in the art that the configuration according to the embodiments described herein may also be applied to fixed terminals such as digital TVs, desktop computers, digital signages, etc., except when applicable only to mobile terminals. will be.

Referring to FIG. 1, first, a mobile communication system includes a switching center (MSC: Mobile Switching Center 110), an SMSC (Short Message Service Center, 120), an MMSC (Multimedia Message Service Center, 130), an additional service device 140, and a PDSN (PDSN). Packet Data Serving Node, 150).

It is apparent that the mobile communication system may further include another base station, a base station controller (BCS), a home location register (HLR), a visitor location register (VLR) or a charging device, but the present invention. It is not shown in Figure 1 because it may obscure the subject matter.

The exchange 110 may perform basic data generation functions required for location registration, call processing, and voice service charging for the mobile terminal 100. The exchange 110 may interwork with other visitor location registers or home location registers (HLRs), SMSCs 120, MMSCs 130 or other additional service devices 140.

The SMSC 120 performs a function of transferring a message (text) of 80 bytes or less between the mobile terminals or between the mobile terminals and the Short Message Entity (SME). That is, the network configuration apparatus has a function of storing and transmitting a short message until the short message can be transmitted to the called mobile terminal, and delivering the short message to the mobile terminal even during a call.

The MMSC 130 is a mass service platform that transmits text, music, graphics, video, and all other types of media type messages to the mobile terminal 100. Various protocols can be used, ranging from MM1 to MM7. It performs functions such as forwarding multimedia message, message push, media type / format conversion, multimedia messaging service through wired and wireless internet.

The additional service device 140 may provide one or more additional services such as a location base service (LBS), a billing function, or a voice messaging service (VMS) in addition to the above-described short messaging or multimedia messaging function. Represents a network component.

The PDSN 150 manages the allocation of network resources and mobility of the mobile terminal to provide packet data services, generates call detail registers (CDRs), and delivers them to AAA (Authentication, Authorization, and Accounting, not shown). Corresponds to the router.

The advertisement providing apparatus 170 may be a server connected to the mobile terminal 100 through the PDSN 150 and the Internet network 160 and transmitting advertisement data to the mobile terminal 100. The advertisement providing apparatus 170 may be integrally configured to include the advertisement database 190 or may be obtained by querying the advertisement data to the advertisement database 170 in association with a separate advertisement database 170. If the advertisement providing apparatus 170 is a server, it is obvious that a location in the network may be defined by a Uniform Resource Locator (URL).

The advertisement providing apparatus 170 may be referred to as an 'external server' that provides an advertisement to the mobile terminal 100.

The advertisement database 170 stores advertisement data classified by advertisement keywords. That is, an advertisement data tree having keywords as metadata may be formed. For example, an advertisement data tree is formed based on keywords such as an automobile company name, a model name, and a model year.

In addition, the advertisement data may be configured in various forms such as text ads of less than 80 bytes, image ads composed of images, video ads. Such advertisement data may be selected according to the terminal information and the performance of the mobile subscribers stored in the HLR.

The advertisement providing apparatus 170 may have a separate advertisement keyword database 180 in addition to the advertisement database 190 or may interwork with the advertisement keyword database 180. The advertisement keyword database 180 may store keywords, such as a subject, a brand name, a brand, a brand, etc., which are related to the advertisement data stored in the advertisement database 190 in Korean, English, and symbols.

The mobile terminal 100 uses a web server 105 through a video call service or a wireless Internet browser according to a network type, as well as a mobile communication service previously available such as a voice call, a text message (SMS), a multimedia message (MMS) and the like with other mobile terminals. ), Etc., to print a web page.

The advertisement keyword indicates a word (for example, a brand) representing the advertisement data stored in the advertisement database 190 by the advertisement providing apparatus 170 described above, which may be an advertisement providing apparatus 170 or a separate advertisement keyword database ( 180). The advertisement keyword is transmitted to the advertisement providing apparatus 170 whenever the execution screen of the application is displayed on the mobile terminal 100, or when the advertisement keyword is input from the user to the advertisement providing apparatus 170. It may be transmitted and stored in the advertisement providing device 170.

The advertisement providing apparatus 170 transmits an advertisement matching the advertisement keyword to the mobile terminal 100 using the advertisement keyword transmitted from the mobile terminal 100. The advertisement providing apparatus 170 may store a plurality of advertisements and tags matching each advertisement so that an advertisement matching the advertisement keyword is transmitted to the mobile terminal 100.

When the advertisement providing device 170 receives the corresponding keyword from the mobile terminal 100, the advertisement providing device 170 queries the advertisement data corresponding to the keyword to the advertisement database 190. Since the advertisement database 190 stores the advertisement data in which keywords are divided into metadata, the advertisement database 190 may respond to the advertisement providing device with advertisement data corresponding to the corresponding keyword.

The advertisement providing device 170 transmits advertisement data corresponding to the corresponding advertisement keyword to the mobile terminal 100. When the mobile terminal 100 is connected to the IP network 160 and the advertisement providing apparatus 170 through the PDSN 150, the advertisement providing apparatus 170 transmits the advertisement data as packet data to the mobile terminal 100. Can be.

In addition, the advertisement providing apparatus 170 transmits the advertisement data corresponding to the corresponding advertising keyword to the exchange 110 of the mobile communication network and causes the exchange 110 to transmit the advertisement data to the mobile terminal as a text message or a multimedia message. 110). In this case, the advertisement providing device may include the identification number (mobile terminal IP address or telephone number) of the mobile terminal in the request.

In more detail, when the advertisement providing apparatus is a server and the mobile terminal accesses the advertisement providing apparatus and transmits the above-described advertisement keyword, the header of the data packet may include the terminal IP address. Therefore, the advertisement providing device transmits the terminal IP address to the exchange 110. The exchange 110 queries the AAA or the charging device for the telephone number of the mobile terminal corresponding to the terminal IP. That is, the CDR (Call Detail Register) recorded by the charging device or the AAA interworking with the charging device includes the terminal IP address, the MSISDN, and the like, thereby obtaining the mobile phone number.

However, the above-described example is only an embodiment for explaining the present invention, and the telephone number of the mobile terminal may be included in the header of the data packet by selection of a protocol such that the advertisement data is transmitted from the mobile terminal to the advertisement providing apparatus. In this case, the advertisement providing apparatus may directly transmit a telephone number to the exchange 110.

The exchange 110 transmits the advertisement data and the phone number received from the advertisement providing device to the SMSC 120 or the MMSC 130 connected to the exchange 110 and sends the corresponding advertisement data to the mobile terminal 100 in a short message or Send in the form of a multimedia message.

The MSC 120 or the MMSC 130 converts the advertisement data into respective message forms according to whether or not the text is 80 bytes or less and transmits the advertisement data to the mobile terminal 100.

The mobile terminal 100 receives the short message or the multimedia message as the advertisement data, and the user can finally see the customized advertisement reflecting at least one or more of personality information such as his age, hobbies or interests.

However, the present invention is not limited to the case in which the advertisement data is transmitted from the advertisement providing apparatus 170 in the form of a short message or a multimedia message, and the mobile terminal 100 accesses the advertisement providing apparatus 170 to transmit the advertisement keyword. In this case, the advertisement data may be transmitted as packet data on a session formed between the mobile terminal 100 and the advertisement providing apparatus 170.

In this case, the advertisement data may be data such as text, an image, a video, and the like, and the transmitted advertisement data is stored in a preset area of the storage unit of the mobile terminal 100. In addition, the mobile terminal 100 may be configured to output advertisement data stored in the storage unit in the form of a pop-up window in an idle state. In this case, the mobile terminal 100 may classify the advertisement data by the source IP address included in the data among the data stored in the storage unit.

Meanwhile, an advertiser may prepare advertisement data and upload it to the advertisement data providing server 190. Conventionally, when the advertisement data produced by the advertiser is uploaded to the advertisement data providing server 190, the provider of the application broadcasts the uploaded advertisement data to the mobile terminal where the application is installed so that the uploaded advertisement data is output from the mobile terminal. Cast.

According to the present invention, an advertiser can designate a mobile terminal to receive his advertisement data. More specifically, the advertiser may set a target keyword for setting a target of the advertisement data, and set the advertisement data to be transmitted only to the mobile terminal associated with the set target keyword. For example, an advertiser who has produced an ice cream ad may upload "ice cream" to the advertisement data providing server 190 and set "ice cream", "shaved ice" and "summer" as target keywords of the ice cream ad.

In this case, the advertisement providing apparatus 170 compares the target keyword set by the advertiser with the advertisement keyword input by the user of the mobile terminal, and is limited to the mobile terminal in which the target keyword and the advertisement keyword are matched among the plurality of mobile terminals. The advertisement data may be controlled to be received. In this way, the advertiser can clearly specify a target to receive his advertisement.

2, the mobile terminal 100 includes a wireless communication unit 210, an input unit 220, a detection unit 240, an output unit 250, an interface unit 260, a memory 270, and a controller 280. ) And a power supply unit 290 and the like. The components shown in FIG. 1A are not essential to implementing a mobile terminal, so that the mobile terminal described herein may have more or fewer components than those listed above.

More specifically, the wireless communication unit 210 of the components, between the mobile terminal 100 and the mobile communication system, between the mobile terminal 100 and another mobile terminal, or between the mobile terminal 100 and another mobile terminal (or An external server) may include one or more modules that enable wireless communication between networks in which the external server is located.

The input unit 220 may include a camera or image input unit for inputting an image signal, a microphone for inputting an audio signal, or an audio input unit, and a user input unit for receiving information from a user (for example, a touch key). , Mechanical keys, etc.). The voice data or the image data collected by the input unit 220 may be analyzed and processed as a control command of the user.

The sensing unit 240 may include one or more sensors for sensing at least one of information in the mobile terminal, surrounding environment information surrounding the mobile terminal, and user information. For example, the sensing unit 140 may include a proximity sensor, an illumination sensor, a touch sensor, an acceleration sensor, a magnetic sensor, and a gravity sensor G-. sensor, gyroscope sensor, motion sensor, RGB sensor, infrared sensor (IR sensor), fingerprint scan sensor, ultrasonic sensor, optical sensor ( optical sensors such as cameras, microphones, battery gages, environmental sensors (eg barometers, hygrometers, thermometers, radiation sensors, thermal sensors, gas sensors, etc.), chemical sensors (Eg, electronic nose, healthcare sensor, biometric sensor, etc.) Meanwhile, the mobile terminal disclosed herein combines information sensed by at least two or more of these sensors. Can be utilized.

The output unit 250 is used to generate an output related to visual, auditory, or tactile, and may include at least one of a display unit 251, an audio output unit, a hap tip module, and an optical output unit. The display unit 251 forms a layer structure with or is integrally formed with the touch sensor, thereby implementing a touch screen. The touch screen may function as a user input unit that provides an input interface between the mobile terminal 100 and the user, and at the same time, may provide an output interface between the mobile terminal 100 and the user.

The interface unit 260 serves as a path to various types of external devices connected to the mobile terminal 100. The interface unit 260 connects a device equipped with a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, and an identification module. It may include at least one of a port, an audio input / output (I / O) port, a video input / output (I / O) port, and an earphone port. In the mobile terminal 100, in response to an external device being connected to the interface unit 260, appropriate control associated with the connected external device may be performed.

The memory 270 may store a plurality of application programs or applications that are driven in the mobile terminal 100, data for operating the mobile terminal 100, and instructions. At least some of these applications may be downloaded from an external server via wireless communication. In addition, at least some of the other applications may exist on the mobile terminal 100 from the time of shipment for basic functions of the mobile terminal 100 (for example, a call forwarding, a calling function, a message receiving, and a calling function). . Meanwhile, the application program may be stored in the memory 270, installed on the mobile terminal 100, and driven by the controller 280 to perform an operation (or function) of the mobile terminal.

In addition to the operation related to the application program, the controller 280 typically controls the overall operation of the mobile terminal 100. The controller 280 may provide or process information or a function appropriate to a user by processing signals, data, information, and the like, which are input or output through the above-described components, or driving an application program stored in the memory 270.

In addition, the controller 280 may control at least some of the components described with reference to FIG. 2 to drive an application program stored in the memory 270. In addition, the controller 280 may operate by combining at least two or more of the components included in the mobile terminal 100 to drive the application program.

The power supply unit 290 receives power from an external power source and an internal power source under the control of the controller 280 to supply power to each component included in the mobile terminal 100. The power supply unit 290 includes a battery, which may be a built-in battery or a replaceable battery.

At least some of the components may operate in cooperation with each other to implement an operation, control, or control method of the mobile terminal according to various embodiments described below. In addition, the operation, control, or control method of the mobile terminal may be implemented on the mobile terminal by driving at least one application program stored in the memory 270.

Hereinafter, a method of providing an advertisement by an application stored or installed in the mobile terminal 100 described above will be described in detail.

Referring to FIG. 3, a mobile communication system according to an embodiment of the present invention includes a plurality of mobile terminals and an advertisement providing device (or an external server).

First, when an application is executed in response to a user request in the mobile terminal 100, the execution screen is output to the display unit 251 (S310).

The application is a concept including a widget, a home launcher, etc., and means any type of program that can be run in the terminal. Accordingly, the application may be a program that performs a function of a web browser, video playback, message transmission, reception, schedule management, and application updating.

When the application is executed, the execution screen is output to the display unit 251 of the mobile terminal. The execution screen may mean a graphical user interface (GUI) of an application being executed.

When the execution screen is output, information related to the application is output to a first area of the display unit, and an advertisement received wirelessly from an external server is output to a second area different from the first area. The advertisement output to the mobile terminal is provided from an advertisement providing device (or an external server), and may be different advertisements according to the mobile terminal, or different advertisements according to the type of application to be executed. Here, different advertisements mean, for example, advertisements having different shapes, sizes, contents, and the like.

If the advertisement keyword is previously set in the application, the mobile terminal 100 transmits the set advertisement keyword to the advertisement providing device 170 (S330). In FIG. 2, an advertisement keyword is directly transmitted from the advertisement providing apparatus 170 to the mobile terminal 100 in order to effectively explain the present invention. However, as described with reference to FIG. 1, the mobile terminal passes through a network configuration apparatus of the mobile communication network. It is obvious that data is transmitted to 100.

In addition, the advertisement providing apparatus 170 may store specific words representing the advertisement data held through the advertisement database 190 in the form of a tag, and what kinds of advertisement data are stored in the advertisement database 190. It can be changed according to. For example, if video advertisement data for advertising a car is stored in the advertisement database 190, the tag "Car", "Car", "Sedan", "SUV", "A" is included. Can be.

The advertisement providing apparatus 170 compares the advertisement keyword received from the mobile terminal 100 with the tags stored in the advertisement database 190 and searches for at least one matching advertisement data (S350).

The advertisement providing apparatus 170 receiving the advertisement keyword acquires advertisement data corresponding to the corresponding advertisement keyword from the advertisement database 190 included in or interlocked with the advertisement providing apparatus 170 (S250). That is, the customized advertisement may be searched for by the advertisement keyword transmitted from the mobile communication terminal 100.

In this case, when there is a plurality of advertisement data corresponding to one advertisement keyword, the advertisement data may be selected by a random method or a priority method. In addition, a plurality of advertisement data may be sequentially transmitted to the mobile communication terminal 100. In this case, the data providing fee and the information fee for the data packet transmitted from the advertisement providing device 170 to the mobile communication terminal 100 may be set to be charged to the advertisement providing device 170.

Next, the advertisement data is transmitted from the advertisement providing device 170 to the mobile terminal 100 (S370). In this case, as described with reference to FIG. 1, advertisement data may be transmitted to the mobile communication terminal 100 in various formats such as SMS, MMSC or packet data.

The mobile communication terminal 100 outputs the received advertisement data to the display unit 251 (S370). The transmitted advertisement data is output on at least one area of the display unit 251 while the execution screen of the application is being output.

The advertisement keyword refers to text input from the user through the mobile terminal 100 and may be variously modified according to the user input. The advertisement keyword may be stored in the mobile terminal 100 and / or the advertisement providing apparatus 170. As a result, each time the execution screen of the application is output, one or more advertisements matching the pre-stored advertisement keywords are transmitted from the advertisement providing apparatus 170 to the mobile terminal 100 to be output from the mobile terminal 100. Can be.

When the advertising keyword is stored in the advertisement providing apparatus 170, the mobile terminal 100 transmits a preset advertisement keyword to the advertisement providing apparatus 170 (S330) transmitting a request message for requesting advertisement data. (Not shown). In this case, the advertisement providing apparatus 170 may transmit the advertisement data matching the pre-stored advertisement keyword to the mobile terminal 100 in response to the request message transmitted from the mobile terminal 100.

Although not shown in the drawing, if the advertisement keyword is not set in the application, the mobile terminal does not transmit the advertisement keyword to the external server 170. However, the mobile terminal transmits a request message for requesting advertisement data to be output on the execution screen to the external server 170. In this case, since the advertisement keyword is not received from the mobile terminal 100, the external server 170 transmits preset advertisement data to the mobile terminal 100 instead of providing a customized advertisement.

When executing an application in response to a user request, the mobile terminal 100 outputs an execution screen of the application to the display unit 251. When the mobile terminal 100 outputs the execution screen, the mobile terminal 100 outputs information related to the application to the first area 410 of the display unit, and to the second area 420 different from the first area 410. Outputs advertisement received wirelessly from an external server. The second region 420 may be modified in various sizes and positions according to embodiments.

When a touch input is applied to the first area 410, the information output to the first area 410 is changed according to the touch input. However, the touch input applied to the first area 410 does not affect the information output to the second area 420. That is, the information output to the first and

second regions

410 and 420 operate independently.

Meanwhile, a plurality of keywords may be continuously input or discontinuously input from the user. The input keywords are stored in the memory 170, and when the execution screen of the application is output, the keywords may be output in one region of the display unit 251. For example, referring to FIG. 4, previously input keywords 430a-430c may be output at adjacent positions of the second area 420.

The plurality of keywords may have a priority for each. When the plurality of keywords are output, the plurality of keywords are sequentially output to one area of the display unit 251 according to their priorities. That is, they may be output in order of high priority. For example, as shown in FIG. 4, keywords having a higher priority and keywords having a lower priority may be sequentially displayed based on the left end of the display unit 251. In this way, the user can visually check the keywords set by the user, and can intuitively recognize the priority of each keyword.

A home screen page page may be output on the display unit 251 of the mobile terminal. The screen page may include at least one object, and the object may be an icon or a widget of an application installed in the mobile terminal.

When a user input is applied while the home screen page is displayed, the mobile terminal 100 may execute an application and output the execution screen to the display unit 251 (S510). For example, the user input may be a touch input applied to an icon associated with the application, or a voice command to execute the application.

Next, an advertisement keyword may be input from the user (S530).

The application may provide a user interface that is configured to enter or edit advertising keywords. A menu associated with the output of the user interface is provided, and when a touch is input to the menu, the user interface is output. The user may input a new advertisement keyword or delete or edit the previously input advertisement keyword using the user interface.

For example, the user interface configured to receive an advertisement keyword may include a virtual keypad including a plurality of keys called so-called 'soft keys'. The user may input a desired advertisement keyword by applying a touch to the virtual keypad.

For another example, the user interface configured to receive an advertisement keyword may include a plurality of candidate keywords, and may be configured to receive at least one of the candidate keywords based on a user input. The candidate keywords may be received from the advertisement providing device 170. When the candidate keywords are managed from the advertisement providing apparatus 170, the types of the candidate keywords may be changed in real time.

In addition, the advertisement keyword may be input by a voice command or may be input from the user to the mobile terminal in various ways.

Next, information related to the application may be output to the first region of the display unit, and an advertisement matching the advertisement keyword input to the second region may be output (S550).

Conventionally, the advertisement output on the execution screen of the application is merely an advertisement provided by the advertisement providing apparatus 170 collectively regardless of the user of the mobile terminal 100. Accordingly, the advertisement of the mobile terminal 100 has been recognized as an spam or an unnecessary service occupying a part of the display unit 251.

However, the mobile terminal 100 according to the present invention has a new effect in that it provides an "personal selection advertisement" by targeting an advertisement desired by a user and an advertisement to be recognized as information required by the user for each individual. Through this, the user can be provided with the desired advertisement, the advertiser can maximize the efficiency of the advertising effect, the provider of the application has the advantage that can effectively execute the advertisement to maximize the advertising revenue.

The user may selectively receive advertisements that match his or her propensity by inputting a keyword of an advertisement that he / she wants to use. A new effect arises because an advertisement is not simply exposed to an application, but is presented to a user interested in that advertisement.

There may be a plurality of advertisement keywords input from the user. When there are a plurality of advertisement keywords set by the user, priorities for each of the plurality of advertisement keywords may be set.

Here, the priority may mean a priority for the output order in sequentially outputting a plurality of advertisements, and may also mean the priority for the number of outputs.

One or more advertisements matching a plurality of keywords are received from the advertisement providing apparatus 170. The mobile terminal 100 outputs the one or more advertisements to the second area, and the one or more advertisements. If there are a plurality of advertisements, a plurality of advertisements are sequentially output to the second area based on the priority of each of the plurality of keywords.

For example, if three ad keywords are set, the priority of the first ad keyword is 50%, the priority of the second ad keyword is 30%, and the priority of the third ad keyword is 20%. Can be. In this case, an advertisement matching the first advertisement keyword may be output more at a ratio of 5: 3 than an advertisement matching the second advertisement keyword, or may be output before an advertisement matching the second advertisement keyword. Priorities may be quantified in absolute scores, not relative proportions.

When the mobile terminal 100 outputs an execution screen of an application, the mobile terminal 100 may output predetermined advertisement keywords in one region of the display unit 251. For example, as shown in the first drawing of FIG. 6, when three advertisement keywords are set, each may be output in a link form or a menu form.

In this case, the mobile terminal 100 sequentially outputs the advertisement keywords to one area of the display unit according to the priority of each of the advertisement keywords. For example, based on the left end of the display unit 251 may be output in order from the high priority advertising keywords to the low priority advertising keywords. For another example, the output unit may sequentially output the lower direction based on the upper end of the display unit 251.

Meanwhile, when a touch is applied to any one of the advertisement keywords being output, the mobile terminal 100 may output an advertisement matching the advertisement keyword to the second area 420. That is, the output advertisement may be converted into an advertisement that matches any one of the advertisement keywords. For example, as shown in the first and second drawings of FIG. 6, when a touch is applied to any one of the advertising keywords 430a-430c 430c being output, the advertisement being output to the second area is displayed. The advertisement is matched with any one 430c (B → B ').

To this end, when the touch is applied, the mobile terminal 100 requests the advertisement providing apparatus 170 for an advertisement related to any one, and the advertisement providing apparatus 170 matches the advertisement with any one in response to the request. Search for and transmit it to the mobile terminal (100). As a result, the mobile terminal 100 may output an advertisement related to a keyword to which a touch is applied.

Meanwhile, when a touch is applied to the second area where an advertisement is output, the mobile terminal 100 may output screen information associated with the advertisement being output to the second area to the display unit when the touch is applied. For example, as illustrated in the second and third drawings of FIG. 6, a touch is applied to a point of the second area 420 while the advertisement B ′ matching the third keyword 430c is output. If so, the mobile terminal 100 controls the display unit 251 to display the screen information 610 associated with the advertisement being output.

At this time, an X mark is generated on the screen information 610. In this case, when the X mark is touched, the screen information 610 disappears from the display unit 251. That is, the mobile terminal 100 ends the display of the screen information 610 in response to the touch applied to the X display.

Meanwhile, when a touch is applied to the second area and an advertisement is selected, the mobile terminal 100 resets the priority of related keywords. When an advertisement is selected by the user, screen information associated with the advertisement is displayed, which means that the user is interested in the advertisement. Therefore, the priority of the keywords is reset so that the priority of the keyword of the advertisement of interest to the user increases. That is, as screen information associated with any one of the plurality of advertisements is output to the display unit 251, the priority of the keyword related to any one of the advertisements increases.

FIG. 7 is an exemplary diagram for describing an embodiment in which an area where an advertisement is output on the execution screen described with reference to FIG. 4 is changed by a user input.

When the execution screen of the application is output, the mobile terminal 100 outputs the advertisement received from the advertisement providing apparatus 170 to the preset second region 420, and provides information related to the application to the first region 410. Output The position and size of the second region 420 may be variously modified according to embodiments.

Furthermore, the mobile terminal 100 may reset at least one of the size and position of the second area 420 based on a user input.

For example, as shown in the first and second drawings of FIG. 7, when a drag input is received starting at one point of the second area and released at one point of the first area, the mobile terminal 100 drags. The position of the second area may be changed to a point where the input is released. As the position of the second region is changed, the position of the first region may also be changed.

When the second area 420 is displayed in the form of a popup window, the first area may be displayed on the entire area of the display unit 251, and the popup window may be displayed on the first area. In this case, even if the position of the pop-up window is changed, the size and position of the first area are not changed. However, the content of the information hidden by the pop-up window only changes.

For another example, as shown in the second and third drawings of FIG. 7, when a drag input is received starting at the edge of the second area and released at one point of the first area, the mobile terminal 100 drags. The size of the second area may be enlarged to the point where the input is released.

As another example, when a drag input starting at the edge of the second area and released at one point of the second area is received, the mobile terminal 100 may reduce the size of the second area to the point at which the drag input is released. When the size of the second area is reduced to a predetermined level or less, the mobile terminal 100 may control the display unit 251 so that the second area is not displayed for a predetermined time.

When the mobile terminal 100 outputs the execution screen of the application, the mobile terminal 100 according to the present invention displays at least one of the one or more popular keywords 810a-810d provided from the advertisement providing apparatus 170 of the display unit 251. It can be output in one area.

Here, the popular keyword refers to a keyword associated with an advertisement transmitted a lot to terminals. In order to generate such a popular keyword, the advertisement providing apparatus 170 may count the number of times the advertisement is transmitted each time the advertisement is transmitted to the terminals. In addition, the keyword of the most provided advertisement may be extracted as a popular keyword every predetermined time, and the extracted popular keyword may be transmitted to terminals outputting the execution screen of the application.

When the mobile terminal 100 receives a popular keyword from the advertisement providing apparatus 170 while the execution screen of the application is displayed, the mobile terminal 100 displays the received popular keyword in one region of the display unit 251. Since the popular keywords are re-aggregated every predetermined time, the type of the popular keywords output to the de-display unit 251 may vary every predetermined time.

Meanwhile, when a touch input is applied to any one of the one or more popular keywords being output, the mobile terminal 100 displays an advertisement related to the one or more popular keywords in the second area 420. Received from the 170 can be output. For example, as shown in FIG. 8, when a touch input is applied to the second popular keyword while the first and second

popular keywords

810a and 810b are displayed, the advertisement being displayed on the second area is displayed. 2 is converted into an advertisement matching a popular keyword (B → B "). Also, when new

popular keywords

810c and 810d are received from the advertisement providing device 170, the

popular keywords

810a, 810b is converted into newly received

popular keywords

810c and 810d.

According to the present invention, a user may input an advertisement keyword into the mobile terminal 100 using a virtual keypad or the like. In addition, the user may input the advertisement keyword by using the popular keyword being output on the display unit 251.

More specifically, when a touch input is applied to any one of the one or more popular keywords being output, the mobile terminal 100 inputs the one keyword as a keyword of an advertisement to be output to the second area. can do. For example, as shown in FIG. 8, when a touch input is applied to the second popular keyword while the first and second

popular keywords

810a and 810b are displayed, the second popular keyword is newly added to the advertisement keyword. Is added. For another example, when any one of the popular keywords being output is dragged and dropped into the area where the

advertisement keywords

430a and 430b are displayed, the one or more popular keywords may be input as the advertisement keyword. Since a user can easily input a new advertisement keyword using a popular keyword, user convenience may be increased, and an advertisement corresponding to the new keyword may be provided.

Meanwhile, the mobile terminal 100 may set an advertisement exclusion keyword based on a user input. The ad exclusion keyword refers to a keyword that does not output a matched advertisement. If the advertisement received from the advertisement providing apparatus 170 is matched with the advertisement exclusion keyword while the advertisement exclusion keyword is set, the mobile terminal 100 controls the display unit 251 so that the corresponding advertisement is not output to the second area. . Alternatively, the mobile terminal 100 may transmit the advertisement exclusion keyword to the advertisement providing apparatus 170 so that an advertisement matching the advertisement exclusion keyword is not transmitted from the advertisement providing apparatus 170. When the advertisement providing apparatus 170 receives the advertisement exclusion keyword, the advertisement providing device 170 selectively transmits the advertisement to the mobile terminal 100 based on the received advertisement exclusion keyword. As a result, the user may set the advertisement that he / she wants to be output or may not set the advertisement that is not desired.

The present invention described above can be embodied as computer readable codes on a medium in which a program is recorded. The computer-readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, which are also implemented in the form of carrier waves (eg, transmission over the Internet). It also includes. In addition, the computer may include the controller 180 of the terminal.

Accordingly, the above detailed description should not be construed as limiting in all aspects and should be considered as illustrative. The scope of the invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the invention are included in the scope of the invention.

Embodiments of the present invention can be applied to various industrial fields related thereto by providing an advertisement providing method of an application providing an advertisement.

Claims

In the advertisement providing method of the application stored in the mobile terminal,

Executing the application in response to a user request and outputting the execution screen to a display unit of the mobile terminal;

Outputting information related to the application in a first area of the display unit and outputting an advertisement wirelessly received from an external server in a second area different from the first area when outputting the execution screen;

Receiving a keyword of an advertisement to be output in the second area from a user; And

Receiving the one or more advertisements matching the input keyword from the external server when the keyword is input, and outputting the one or more advertisements to the second area.
The method of claim 1,

Receiving one or more advertisements matching the input keyword from the external server to output to the second area,

Setting a priority for each of the plurality of keywords when the input keyword is plural;

Receiving the one or more advertisements that match the plurality of keywords; And

Outputting the one or more advertisements to the second region, and when there are a plurality of the one or more advertisements, the plurality of advertisements are sequentially displayed in the second region based on the priority of each of the plurality of keywords. Advertising providing method of an application comprising the step of outputting.
The method of claim 2,

If a touch is applied to the second area, outputting screen information associated with an advertisement being output to the second area to the display unit when the touch is applied, and resetting the priority of a related keyword. Advertisement providing method of the application, characterized in that.
The method of claim 3,

The higher priority of the keyword related to any one of the screen information associated with any one of the plurality of advertisements is output to the display unit.
The method of claim 2,

And outputting the plurality of keywords in order to one area of the display unit in order according to the priority of each of the plurality of keywords.
The method of claim 1,

And resetting at least one of the preset size and position of the second area based on a user input.
The method of claim 1,

And receiving one or more keywords input in real time from another terminal from the external server and outputting the one or more keywords to the third area of the display unit.
The method of claim 7, wherein

If a touch input is applied to any one of the one or more keywords being output to the third area, receiving and outputting an advertisement related to the one keyword from the external server in the second area. Advertising providing method of the application, characterized in that it comprises a.
The method of claim 8,

If a touch input is applied to any one of one or more keywords being output to the third area, inputting the one keyword as a keyword of an advertisement to be output to the second area. Advertisement providing method of the application.
The method of claim 1,

And storing the input keyword in the memory of the mobile terminal or the external server so that one or more advertisements matching the input keyword are displayed whenever the execution screen is output. How your application serves ads.