CN111814033A - Method, device, equipment and storage medium for determining delivered medium information - Google Patents
Method, device, equipment and storage medium for determining delivered medium information Download PDFInfo
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- CN111814033A CN111814033A CN201910294906.1A CN201910294906A CN111814033A CN 111814033 A CN111814033 A CN 111814033A CN 201910294906 A CN201910294906 A CN 201910294906A CN 111814033 A CN111814033 A CN 111814033A
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- G06—COMPUTING; CALCULATING OR COUNTING
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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Abstract
The embodiment of the invention discloses a method, a device, equipment and a storage medium for determining delivered media information, and relates to the technical field of media information pushing. The method comprises the following steps: acquiring media label information of a target user; generating a delivery request comprising media tag information of the target user; sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user; and acquiring media information pushed by the server. The embodiment of the invention generates the release request at the user terminal according to the acquired media label information of the target user, sends the release request to the server terminal and acquires the media information pushed by the server terminal, thereby realizing the effect of reducing the processing pressure at the server terminal, and improving the real-time property of the media information because the media label information of the user is updated at the client terminal in real time, so that the timeliness is good.
Description
Technical Field
The embodiment of the invention relates to the technical field of information push, in particular to a method, a device, equipment and a storage medium for determining delivered media information.
Background
With the development of information flow products, information flow media becomes an important channel for delivering media information. The information flow is different from the traditional search mode, and the media information retrieval can be triggered by the subjective intention of a user through keywords (query). Currently, a common method for information flow is to perform intention mining based on user characteristics (such as user figures, user interests, user intentions, user tracks, historical behaviors or crowd labels, and the like), and calculate and infer user behaviors or a plurality of recent behaviors of a user within a period of time by collecting and overlapping the user behaviors, so as to select media information with high content correlation for pushing.
The conventional method has the following defects: firstly, user portrait is the collection of common behaviors of a user, and the user needs can only be inferred through the characteristics of the user such as identity, hobbies and the like during pushing, but the current real needs of the user cannot be represented; secondly, a large number of logs need to be analyzed when a user portrait is collected and generated, the requirement on a server side is high, due to the fact that the data size is too large, the server side can only store logs for one day, synchronization is needed after offline calculation, delay is high when the server side is used, most media information retrieval server sides are synchronized once every day, and the gap between the pushing of media information and the real-time requirement of the user is far.
Disclosure of Invention
The embodiment of the invention provides a method, a device, equipment and a storage medium for determining delivered media information, and aims to solve the problems of overlarge pressure of a server and poor real-time performance of pushing the media information caused by a traditional method.
In a first aspect, an embodiment of the present invention provides a method for determining media information for delivery, where the method is executed by a user side, and the method includes:
acquiring media label information of a target user;
generating a delivery request comprising media tag information of the target user;
sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user;
and acquiring media information pushed by the server.
In a second aspect, an embodiment of the present invention provides a method for determining media information for delivery, where the method is executed by a server, and includes:
acquiring a release request sent by a user side to which a target user belongs, wherein the release request comprises media tag information of the target user;
determining media information to be pushed according to the media label information of the target user;
and sending the determined media information to the user terminal.
In a third aspect, an embodiment of the present invention provides an apparatus for determining media information for delivery, where the apparatus is configured at a user side, and the apparatus includes:
the media tag information acquisition module is used for acquiring media tag information of a target user;
the releasing request generating module is used for generating a releasing request comprising the media label information of the target user;
the releasing request sending module is used for sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user;
and the media information acquisition module is used for acquiring the media information pushed by the server.
In a fourth aspect, an embodiment of the present invention provides an apparatus for determining media information for placement, configured at a server, where the apparatus includes:
the system comprises a delivery request acquisition module, a delivery request acquisition module and a delivery request processing module, wherein the delivery request acquisition module is used for acquiring a delivery request sent by a user side to which a target user belongs, and the delivery request comprises media tag information of the target user;
the medium information to be pushed determining module is used for determining the medium information to be pushed according to the medium label information of the target user;
and the media information sending module is used for sending the determined media information to the user side.
In a fifth aspect, an embodiment of the present invention provides an apparatus, where the apparatus includes:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors implement the method for determining media information for placement according to any of the embodiments of the present invention.
In a sixth aspect, the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the method for determining media information for delivery according to any one of the embodiments of the present invention.
The embodiment of the invention generates the release request at the user terminal according to the acquired media label information of the target user, sends the release request to the server terminal and acquires the media information pushed by the server terminal, thereby realizing the effect of reducing the processing pressure at the server terminal, and improving the real-time property of the media information because the media label information of the user is updated at the client terminal in real time, so that the timeliness is good.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a flowchart of a method for determining media information for delivery according to an embodiment of the present invention;
fig. 2 is a flowchart of a method for determining media information for delivery according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a medium information determining apparatus for delivery according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a medium information determining apparatus for delivery according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of an apparatus according to a fifth embodiment of the present invention.
Detailed Description
The embodiments of the present invention will be described in further detail with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the embodiments of the invention and that no limitation of the invention is intended. It should be further noted that, for convenience of description, only some structures, not all structures, relating to the embodiments of the present invention are shown in the drawings.
Example one
Fig. 1 is a flowchart of a method for determining media information for delivery according to an embodiment of the present invention. The embodiment is suitable for the situation that the user side applies for pushing the media information to the server side. The method may be executed by a device for determining media information for delivery, configured at a user end according to an embodiment of the present invention, and specifically includes the following steps:
s101, media label information of a target user is obtained.
The media tag information of the target user may be the media tag associated with the target user and the weight of the media tag. For example, media tags of at least two dimensions are determined in advance according to the type of the media information, and the media tag information of the target user is acquired according to the operation behavior of the target user on the media information.
Specifically, the user side may establish a media tag information storage area in the electronic device to which the user side belongs, and the specific storage area may be established by a method of establishing a local file or a database. The data stored in the medium tag information storage area may include: 1. data for identifying identity information of a target user. 2. And the target user performs media label classification and media label classification weight corresponding to the media information operation behavior in the electronic equipment through the user side. After the target user logs in at the user side, the user side performs a media information operation behavior, and then the media tag information storage area can identify the identity information of the target user and correspondingly store media tag classification and media tag classification weight corresponding to the media information operation behavior of the target user.
Optionally, in S101, acquiring media tag information of the target user includes: and determining the media label information of the target user according to the identity information of the target user and the incidence relation between the user identity information and the media label information.
Different target users correspond to different user identity information, and the identity information may include: user ID, age, gender, school calendar, regular residence, etc., and different user identity information corresponds to different media tag information.
Optionally, on the basis of the foregoing embodiment, the association relationship between the user identity information and the media tag information is determined as follows: and determining the incidence relation between the user identity information and the media label information according to the media information operation behavior of the user.
The media information operation behavior may include a user clicking and/or displaying the media information through a user end, and the media information may include promotion information or news information of an article.
Optionally, on the basis of the foregoing embodiment, determining the association relationship between the user identity information and the media tag information according to the media information operation behavior of the user may include: if the fact that the user clicks any piece of media information is detected, the label classification to which the media information belongs is used as a media label classification related to the user identity information; and taking the number of clicks of the user on the media information belonging to the media label classification as the weight of the media label classification.
Illustratively, the user a clicks through the user side respectively: the labels of "virtual game equipment medium information" 66 times, "fitness equipment medium information" 52 times, "health care product medium information" 43 times and "programming teaching medium information" 26 times are classified as follows: "game class", "sports class", "health class", and "learning class", the media tags associated with user a are classified as: the "game class", "sports class", "health class" and "learning class" are associated with weights 66, 52, 43 and 26 corresponding to the "game class", "sports class", "health class" and "learning class" media labels. The media tag information of the user a is: "game class, weight 66", "sports class, weight 52", "health class, weight 43" and "learning class, weight 26".
And S102, generating a release request comprising the media label information of the target user.
Specifically, the media tag information of the target user can be sorted from big to small according to the weight of each tag type, and the tag types with the top rank are selected and packaged with the identity information of the target user to generate the delivery request.
Illustratively, the media tag information of the target user B is: the method comprises the steps of selecting a label type with the top ranking of weights, and optionally selecting the top three label types, namely a game type, a weight 46, a sports type, a weight 37, a health type, a weight 35, a learning type, a weight 28, a clothing type, a weight 25, an electronic product type and a weight 20, and packaging the label types with the identity information of a target user B to generate a delivery request.
S103, sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user.
Specifically, the user side packages the media tag types with the top weight sequence and the target user identity information into a delivery request, and sends the delivery request and the target user identity information to the server side, and the server side retrieves similar media information at the retrieval server side according to the media tag types in the delivery request and determines the media information to be pushed.
S104, acquiring the media information pushed by the server.
Specifically, the user side obtains the media information to be pushed, which is determined by the server side according to the type of the media tag in the release request.
Optionally, when the target user clicks the media information pushed by the server through the user, the media tag information storage area updates the media tag classification and the media tag classification weight accordingly. Specifically, if the media tag information storage area does not store the tag type of the pushed media information, the tag type of the pushed media information is newly established correspondingly; if the media tag information storage area already stores the tag type of the push media information, the tag type weight of the push media information is directly increased by one.
According to the technical scheme provided by the embodiment, the media tag information of the user is updated in the client in real time, the timeliness is good, the real-time performance of the media information is improved, the user side generates the delivery request according to the acquired media tag information of the target user, the delivery request is sent to the server side, the media information pushed by the server side is acquired, and the effect of reducing the processing pressure of the server side is achieved.
Example two
Fig. 2 is a flowchart of a method for determining medium information for delivery according to a second embodiment of the present invention. The embodiment is suitable for the situation that the server sends the media pushing information to the client. The method may be executed by a device for determining media information for delivery configured at a server according to an embodiment of the present invention, and specifically includes the following steps:
s201, obtaining a releasing request sent by a user side to which a target user belongs, wherein the releasing request comprises media tag information of the target user.
Specifically, the delivery request includes media tag information and target user identity information, where the media tag information includes a media tag classification and a weight of the media tag classification.
Optionally, on the basis of S201, after obtaining the release request sent by the user side to which the target user belongs, the method further includes: and processing the media label information of the target user to determine the portrait of the target user.
The user portrait refers to a tagged user model abstracted according to information such as user attributes, user preferences, living habits, user behaviors and the like.
Specifically, after the server side obtains the release request sent by the user side to which the target user belongs, the media tag type and the user identity information in the release request are stored and analyzed, the user behavior is analyzed, and the user portrait is improved. For example, if the server does not previously store the identity information of the target user, after the delivery request is obtained, the user representation of the target user is generated according to the type of the media tag and the identity information of the target user; if the server side has stored the identity information of the target user previously, after the delivery request is obtained, the user portrait of the target user can be updated according to the type of the media tag and the identity information of the target user.
S202, determining the media information to be pushed according to the media label information of the target user.
Specifically, the server searches for similar media information at the retrieval server according to the media tag type in the delivery request, and determines the media information to be pushed.
Illustratively, the delivery request includes: and if the media tag types of game type, sports type and health type are three, the server side can perform correlation retrieval by taking the three media tag types of game type, sports type and health type as keywords in the retrieval server side, and the obtained related media information is determined as the media information to be pushed.
Optionally, the media information to be pushed is determined according to the user portrait of the target user.
Specifically, according to the user portrait of the target user, the information of the attribute, the user preference, the living habits, the user behaviors and the like of the target user is obtained, retrieval is carried out in the retrieval server according to the information, and the obtained related media information is determined to be the media information to be pushed.
Optionally, the media information to be pushed is determined according to the user portrait of the target user and the media tag information.
Optionally, the media information to be pushed is determined according to the user portrait of the target user, the media label information and the current popular media information.
The current popular media information is media information which is obtained by analyzing all media information through a big data analysis method and is ranked at the front by the current click rate.
And S203, sending the determined media information to the user terminal.
According to the technical scheme provided by the embodiment, the delivery request including the media tag information of the target user sent by the user side is obtained at the service side, the portrait of the target user is perfected according to the delivery request, the media information to be pushed is determined according to the media tag classification and/or the portrait of the target user in the delivery request, and the media information to be pushed is sent to the user side, so that the effect of reducing the processing pressure of the service side on the premise of accurately pushing the media information for different users is achieved.
EXAMPLE III
Fig. 3 is a schematic structural diagram of a device for determining media information for delivery according to a third embodiment of the present invention, where the device is configured in a user side, and is capable of executing the method for determining media information for delivery according to the first embodiment of the present invention, and has functional modules and beneficial effects corresponding to the execution method. As shown in fig. 3, the apparatus may include:
a media tag information obtaining module 31, configured to obtain media tag information of a target user;
a release request generating module 32, configured to generate a release request including media tag information of the target user;
a delivery request sending module 33, configured to send the delivery request to a server, where the delivery request is used to instruct the server to determine media information to be pushed according to the media tag information of the target user;
the media information obtaining module 34 is configured to obtain media information pushed by the server.
On the basis of the above embodiment, the media tag information obtaining module 31 is specifically configured to:
and determining the media label information of the target user according to the identity information of the target user and the incidence relation between the user identity information and the media label information.
On the basis of the above embodiment, the apparatus further includes:
and the incidence relation determining module is used for determining the incidence relation between the user identity information and the media label information according to the media information operation behavior of the user.
On the basis of the foregoing embodiment, the association relation determining module is specifically configured to:
if the fact that the user clicks any piece of media information is detected, the label classification to which the media information belongs is used as a media label classification related to the user identity information;
and taking the number of clicks of the user on the media information belonging to the media label classification as the weight of the media label classification.
The device for determining the delivered media information provided by the embodiment of the invention can execute the method for determining the delivered media information provided by the embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method. For details of the technology not described in detail in this embodiment, reference may be made to a method for determining medium information for delivery provided in an embodiment of the present invention.
Example four
Fig. 4 is a schematic structural diagram of a device for determining media information for delivery according to a fourth embodiment of the present invention, where the device is configured in a server, and is capable of executing a method for determining media information for delivery according to a second embodiment of the present invention, and has functional modules and beneficial effects corresponding to the execution method. As shown in fig. 4, the apparatus may include:
a release request obtaining module 41, configured to obtain a release request sent by a user side to which a target user belongs, where the release request includes media tag information of the target user;
a to-be-pushed media information determining module 42, configured to determine media information to be pushed according to the media tag information of the target user;
and a media information sending module 43, configured to send the determined media information to the user side.
On the basis of the above embodiment, the media tag information includes a media tag classification and a weight of the media tag classification.
On the basis of the above embodiment, the apparatus further includes:
and the target user portrait determining module is used for processing the media tag information of the target user after acquiring the delivery request sent by the user side to which the target user belongs, and determining the target user portrait.
The device for determining the delivered media information provided by the embodiment of the invention can execute the method for determining the delivered media information provided by the second embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method. For details of the technology not described in detail in this embodiment, reference may be made to the method for determining medium information for delivery provided in the second embodiment of the present invention.
EXAMPLE five
Fig. 5 is a schematic structural diagram of an apparatus according to a fifth embodiment of the present invention. Fig. 5 illustrates a block diagram of an exemplary device 500 suitable for use in implementing embodiments of the present invention. The device 500 shown in fig. 5 is only an example and should not bring any limitations to the functionality and scope of use of the embodiments of the present invention.
As shown in fig. 5, device 500 is in the form of a general purpose computing device. The components of device 500 may include, but are not limited to: one or more processors or processing units 501, a system memory 502, and a bus 503 that couples the various system components (including the system memory 502 and the processing unit 501).
The system memory 502 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)504 and/or cache memory 505. The device 500 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 506 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 5, commonly referred to as a "hard drive"). Although not shown in FIG. 5, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to the bus 503 by one or more data media interfaces. Memory 502 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 508 having a set (at least one) of program modules 507 may be stored, for instance, in memory 502, such program modules 507 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 507 generally perform the functions and/or methodologies of embodiments of the invention as described herein.
The device 500 may also communicate with one or more external devices 509 (e.g., keyboard, pointing device, display 510, etc.), with one or more devices that enable a user to interact with the device 500, and/or with any devices (e.g., network card, modem, etc.) that enable the device 500 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 511. Also, device 500 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via network adapter 512. As shown, the network adapter 512 communicates with the other modules of the device 500 over a bus 503. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the device 500, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
If the device 500 is a user side, the processing unit 501 executes various functional applications and data processing by running a program stored in the system memory 502, for example, to implement the method for determining media information for delivery provided by the embodiment of the present invention, including:
acquiring media label information of a target user;
generating a delivery request comprising media tag information of the target user;
sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user;
and acquiring media information pushed by the server.
If the device 500 is a server, the processing unit 501 executes various functional applications and data processing by running a program stored in the system memory 502, for example, to implement the method for determining media information for delivery provided by the embodiment of the present invention, including:
acquiring a release request sent by a user side to which a target user belongs, wherein the release request comprises media tag information of the target user;
determining media information to be pushed according to the media label information of the target user;
and sending the determined media information to the user terminal.
EXAMPLE six
An embodiment of the present invention further provides a computer-readable storage medium, where the computer-executable instructions, when executed by a computer processor, are configured to perform a method for determining media information for delivery, where the method may include:
acquiring media label information of a target user;
generating a delivery request comprising media tag information of the target user;
sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user;
and acquiring media information pushed by the server. And/or the presence of a gas in the gas,
the method can comprise the following steps:
acquiring a release request sent by a user side to which a target user belongs, wherein the release request comprises media tag information of the target user;
determining media information to be pushed according to the media label information of the target user;
and sending the determined media information to the user terminal.
Of course, the storage medium provided by the embodiment of the present invention contains computer-executable instructions, and the computer-executable instructions are not limited to the operations of the method described above, and may also perform related operations in a medium information determination method for delivery provided by any embodiment of the present invention. The computer-readable storage media of embodiments of the invention may take any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (16)
1. A method for determining media information for delivery, the method being performed by a user side, the method comprising:
acquiring media label information of a target user;
generating a delivery request comprising media tag information of the target user;
sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user;
and acquiring media information pushed by the server.
2. The method of claim 1, wherein obtaining media tag information of a target user comprises:
and determining the media label information of the target user according to the identity information of the target user and the incidence relation between the user identity information and the media label information.
3. The method of claim 2, wherein the association between the user identity information and the media tag information is determined by:
and determining the incidence relation between the user identity information and the media label information according to the media information operation behavior of the user.
4. The method of claim 3, wherein determining the association relationship between the user identity information and the media tag information according to the media information operation behavior of the user comprises:
if the fact that the user clicks any piece of media information is detected, the label classification to which the media information belongs is used as a media label classification related to the user identity information;
and taking the number of clicks of the user on the media information belonging to the media label classification as the weight of the media label classification.
5. A method for determining media information for delivery, the method being performed by a server and comprising:
acquiring a release request sent by a user side to which a target user belongs, wherein the release request comprises media tag information of the target user;
determining media information to be pushed according to the media label information of the target user;
and sending the determined media information to the user terminal.
6. The method of claim 5, wherein the media tag information comprises a media tag classification and a weight of the media tag classification.
7. The method according to claim 5, wherein after obtaining the delivery request sent by the user side to which the target user belongs, the method further comprises:
and processing the media label information of the target user to determine the portrait of the target user.
8. An apparatus for determining media information for delivery, the apparatus being configured at a user end, the apparatus comprising:
the media tag information acquisition module is used for acquiring media tag information of a target user;
the releasing request generating module is used for generating a releasing request comprising the media label information of the target user;
the releasing request sending module is used for sending the releasing request to a server, wherein the releasing request is used for indicating the server to determine media information to be pushed according to the media label information of the target user;
and the media information acquisition module is used for acquiring the media information pushed by the server.
9. The apparatus of claim 8, wherein the media tag information obtaining module is specifically configured to:
and determining the media label information of the target user according to the identity information of the target user and the incidence relation between the user identity information and the media label information.
10. The apparatus of claim 9, further comprising:
and the incidence relation determining module is used for determining the incidence relation between the user identity information and the media label information according to the media information operation behavior of the user.
11. The apparatus according to claim 10, wherein the association determination module is specifically configured to:
if the fact that the user clicks any piece of media information is detected, the label classification to which the media information belongs is used as a media label classification related to the user identity information;
and taking the number of clicks of the user on the media information belonging to the media label classification as the weight of the media label classification.
12. An apparatus for determining media information for delivery, the apparatus being configured at a server, the apparatus comprising:
the system comprises a delivery request acquisition module, a delivery request acquisition module and a delivery request processing module, wherein the delivery request acquisition module is used for acquiring a delivery request sent by a user side to which a target user belongs, and the delivery request comprises media tag information of the target user;
the medium information to be pushed determining module is used for determining the medium information to be pushed according to the medium label information of the target user;
and the media information sending module is used for sending the determined media information to the user side.
13. The apparatus of claim 12, wherein the media tag information comprises a media tag classification and a weight of the media tag classification.
14. The apparatus of claim 12, further comprising:
and the target user portrait determining module is used for processing the media tag information of the target user after acquiring the delivery request sent by the user side to which the target user belongs, and determining the target user portrait.
15. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method for determining media information for delivery of any of claims 1-4 or the method for determining media information for delivery of any of claims 5-7.
16. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method for determining media information for delivery according to any one of claims 1 to 4 or the method for determining media information for delivery according to any one of claims 5 to 7.
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