CN113610561A - Method and system for controlling global advertisement exposure frequency - Google Patents
Method and system for controlling global advertisement exposure frequency Download PDFInfo
- Publication number
- CN113610561A CN113610561A CN202110801251.XA CN202110801251A CN113610561A CN 113610561 A CN113610561 A CN 113610561A CN 202110801251 A CN202110801251 A CN 202110801251A CN 113610561 A CN113610561 A CN 113610561A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- advertisement exposure
- user
- user equipment
- database
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 26
- 210000001503 joint Anatomy 0.000 claims description 6
- 238000010586 diagram Methods 0.000 description 3
- 238000012986 modification Methods 0.000 description 3
- 230000004048 modification Effects 0.000 description 3
- 230000008901 benefit Effects 0.000 description 2
- 238000006243 chemical reaction Methods 0.000 description 2
- 238000013461 design Methods 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 230000004075 alteration Effects 0.000 description 1
- 238000013459 approach Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000011217 control strategy Methods 0.000 description 1
- 239000002184 metal Substances 0.000 description 1
- 238000012216 screening Methods 0.000 description 1
- 239000002904 solvent Substances 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2455—Query execution
Abstract
The embodiment of the invention provides a method and a system for controlling global advertisement exposure frequency, wherein the method comprises the following steps: after receiving an exposure request for a potential relevant advertisement sent by user equipment, a media platform inquires whether the user equipment of the advertisement exposure request is permitted to enter an equipment pool capable of exposing the advertisement or not from a master control platform through an RTA (real time architecture); after receiving the inquiry whether the user equipment of the advertisement exposure request is allowed to enter the equipment pool capable of exposing the advertisement or not, the master control platform inquires the advertisement exposure times corresponding to the user equipment from the advertisement exposure database; the master control platform compares the corresponding advertisement exposure times of the user equipment with the advertisement exposure frequency control configuration for judgment, and when the advertisement exposure times corresponding to the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration, the master control platform informs the corresponding media platform to permit the user equipment to enter an equipment pool capable of exposing advertisements; the corresponding media platform decides whether to expose the potentially relevant advertisement to the user device. The click rate of the advertisement can be improved.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to a method and a system for controlling global advertisement exposure frequency.
Background
In the prior art, no method is available for controlling the advertisement display frequency of an advertiser product in a whole network, and the phenomenon that the same user is subjected to excessive exposure for many times and the advertisement fee is wasted is avoided.
Disclosure of Invention
The embodiment of the invention provides a method and a system for controlling the exposure frequency of global advertisements, which can improve the click rate and the subsequent conversion rate of a user.
To achieve the above object, in one aspect, an embodiment of the present invention provides a method for controlling exposure frequency of global advertisements, including:
after the media platform receives an exposure request for a potential relevant advertisement sent by user equipment, the media platform inquires whether the user equipment of the advertisement exposure request is permitted to enter an equipment pool capable of exposing the advertisement or not from a master control platform through a real-time interface RTA; the media platforms comprise different types of media platforms, and each type of media platform is in butt joint with the master control platform through an RTA interface;
after the master control platform receives the inquiry whether the user equipment of the advertisement exposure request permits to enter the equipment pool capable of exposing the advertisement or not, the master control platform inquires the advertisement exposure times corresponding to the user equipment from the advertisement exposure database;
the master control platform compares the corresponding advertisement exposure times of the user equipment with the advertisement exposure frequency control configuration for judgment, and when the corresponding advertisement exposure times of the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration, the master control platform informs the corresponding media platform through an RTA interface to permit the user equipment to enter an equipment pool capable of exposing advertisements; the master control platform inquires the advertisement exposure frequency control configuration from the frequency control database according to needs and obtains real-time feedback of the frequency control database;
the corresponding media platform decides whether to expose the potentially relevant advertisement to the user device.
In another aspect, an embodiment of the present invention provides a system for controlling global advertisement exposure frequency, including:
the media platform is used for inquiring whether the user equipment of the advertisement exposure request is permitted to enter an equipment pool capable of exposing the advertisement or not from the master control platform through the real-time interface RTA after receiving the exposure request of the potential relevant advertisement sent by the user equipment; the media platforms comprise different types of media platforms, and each type of media platform is in butt joint with the master control platform through an RTA interface; and
after the master control platform informs the corresponding media platform through the RTA interface to allow the user equipment to enter an equipment pool capable of exposing advertisements, the corresponding media platform determines whether to expose the potentially related advertisements to the user equipment;
the main control platform is used for acquiring advertisement exposure frequency control configuration from the frequency control database and inquiring advertisement exposure times corresponding to the user equipment from the advertisement exposure database after inquiring whether the user equipment receiving the advertisement exposure request permits to enter the equipment pool capable of exposing advertisements; and
comparing the advertisement exposure times corresponding to the user equipment with the advertisement exposure frequency control configuration for judgment, and informing the corresponding media platform through an RTA interface to permit the user equipment to enter an equipment pool capable of exposing advertisements when the advertisement exposure times corresponding to the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration;
the frequency control database is used for feeding back the advertisement exposure frequency control configuration to the frequency control database in real time when the master control platform inquires the advertisement exposure frequency control configuration from the frequency control database as required;
and the advertisement exposure database is used for the master control platform to inquire the advertisement exposure times corresponding to the user equipment in the advertisement exposure database.
The technical scheme has the following beneficial effects: the click rate and the subsequent conversion rate of the user can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of a method for controlling exposure frequency of global advertisements according to an embodiment of the present invention;
FIG. 2 is a block diagram of a global advertisement exposure frequency control system according to an embodiment of the present invention;
FIG. 3 is a block diagram of another exemplary embodiment of a global advertising exposure frequency control system;
FIG. 4 is a flow chart of another control method of an embodiment of the present invention;
FIG. 5 is a diagram illustrating the relationship between the number of exposures and the click rate according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1 and 4, in combination with the embodiment of the present invention, a method for controlling global advertisement exposure frequency is provided, which includes:
s101: after the media platform receives an exposure request for a potential relevant advertisement sent by user equipment, the media platform inquires whether the user equipment of the advertisement exposure request is permitted to enter an equipment pool capable of exposing the advertisement or not from a master control platform through a real-time interface RTA; the media platforms comprise different types of media platforms, and each type of media platform is in butt joint with the master control platform through an RTA interface;
s102: after the master control platform receives the inquiry whether the user equipment of the advertisement exposure request permits to enter the equipment pool capable of exposing the advertisement or not, the master control platform inquires the advertisement exposure times corresponding to the user equipment from the advertisement exposure database;
s103: the master control platform compares the corresponding advertisement exposure times of the user equipment with the advertisement exposure frequency control configuration for judgment, and when the corresponding advertisement exposure times of the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration, the master control platform informs the corresponding media platform through an RTA interface to permit the user equipment to enter an equipment pool capable of exposing advertisements; the master control platform inquires the advertisement exposure frequency control configuration from the frequency control database according to needs and obtains real-time feedback of the frequency control database;
s104: the corresponding media platform decides whether to expose the potentially relevant advertisement to the user device.
Preferably, after the general control platform receives the inquiry whether the user equipment of the advertisement exposure request permits to enter the device pool capable of exposing advertisements, the method further comprises the following steps:
s105: the master control platform inquires a user ID associated with the ID of the user equipment sending the advertisement exposure request from a user ID database, wherein the user ID is a unique user identifier;
s106: generating a user ID associated with the user device ID issuing the advertisement exposure request when the user ID associated with the user device ID issuing the advertisement exposure request is not queried from within the user ID database; informing the corresponding media platform to place the user equipment into an equipment pool capable of exposing advertisements, and determining whether to send the potentially relevant advertisements to the user equipment by the corresponding media platform; specifically, when inquiring the general control platform through the RTA interface whether to permit the user equipment to enter the equipment pool capable of exposing advertisements, associating the user equipment ID with the user ID in the user ID database; if the user device ID appears for the first time, a unique user ID is generated and corresponds to the user ID, the user ID can be completely referred by the user device ID, or a user ID different from the user ID can be generated by other rules and recorded in an advertisement exposure database. The user equipment ID includes IMEI (android), OAID (android), idfa (ios), etc., encrypted (generally md5 or sha256, etc.) or unencrypted.
When the user ID of the advertisement exposure request is inquired from the user ID database, step 102 is entered: and the master control platform inquires the advertisement exposure times corresponding to the user equipment from the advertisement exposure database.
Preferably, an advertisement exposure threshold is set in the exposure frequency control configuration, and a frequency control database configures a global advertisement exposure frequency control threshold of a specific medium or a specific user ID;
step 103 specifically comprises:
and when the number of times of exposing the advertisement in the preset time period of the current time of the user ID does not exceed the advertisement exposure threshold value, the master control platform informs the corresponding media platform through the RTA interface to allow the user equipment to enter the exposable equipment pool.
Preferably, step 104 specifically includes;
and screening the potential relevant advertisements which are in line with the exposure to the user according to the preset conditions by the corresponding media platform, and exposing the potential relevant advertisements which are in line with the exposure to the user equipment.
Preferably, the method further comprises the following steps:
s107: and after the advertisement is exposed by the user equipment, the corresponding media platform returns the advertisement identification to the advertisement exposure database, and the advertisement exposure database updates the advertisement exposure times of the user equipment in the preset time period of the current time according to the advertisement identification returned by each media platform.
As shown in fig. 2 and 3, in conjunction with the embodiment of the present invention, a system for controlling global advertisement exposure frequency is provided, which includes:
the media platform 21 is configured to, after receiving an exposure request for a potentially relevant advertisement sent by the user equipment, query the master control platform through the real-time interface RTA whether the user equipment of the advertisement exposure request is permitted to enter an equipment pool capable of exposing advertisements; the media platforms comprise different types of media platforms, and each type of media platform is in butt joint with the master control platform through an RTA interface; and
after the master control platform informs the corresponding media platform through the RTA interface to allow the user equipment to enter an equipment pool capable of exposing advertisements, the corresponding media platform determines whether to expose the potentially related advertisements to the user equipment;
a master control platform 22, configured to, after receiving an inquiry whether the user equipment that receives the advertisement exposure request grants access to the device pool capable of exposing advertisements, obtain an advertisement exposure frequency control configuration from the frequency control database, and query, from the advertisement exposure database, advertisement exposure times corresponding to the user equipment; and
comparing the advertisement exposure times corresponding to the user equipment with the advertisement exposure frequency control configuration for judgment, and informing the corresponding media platform through an RTA interface to permit the user equipment to enter an equipment pool capable of exposing advertisements when the advertisement exposure times corresponding to the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration;
the frequency control database 23 is used for feeding back the advertisement exposure frequency control configuration to the master control platform in real time when the master control platform inquires the advertisement exposure frequency control configuration from the frequency control database according to needs;
and the advertisement exposure database 24 is used for the advertisement exposure database and used for the master control platform to inquire the advertisement exposure times corresponding to the user equipment in the advertisement exposure database.
Preferably, a user ID database is further included, wherein:
the general control platform 22 is configured to, after receiving an inquiry whether the user equipment that requested the advertisement exposure permits to enter the device pool capable of exposing advertisements, query, from a user ID database, a user ID associated with the user equipment ID that issued the advertisement exposure request, where the user ID is a unique user identifier;
a user ID database 25 for generating a user ID associated with the user apparatus ID that issued the advertisement exposure request when the user ID associated with the user apparatus ID that issued the advertisement exposure request is not queried from the user ID database;
the general control platform 22 is further configured to query the advertisement exposure times corresponding to the user equipment from the advertisement exposure database when the user ID sending the advertisement exposure request is queried from the user ID database;
after or at the same time when the user ID database generates the user ID associated with the user equipment ID sending out the advertisement exposure request, the operation of informing the media platform of putting the user equipment into the equipment pool capable of exposing the advertisement is entered into the main control platform.
Preferably, an advertisement exposure threshold value is set in the exposure frequency control configuration; configuring a global advertisement exposure frequency control threshold value of a specific medium or a specific user ID by frequency control data;
the general control platform 22 is specifically configured to:
and when the number of times of exposing the advertisement in the preset time period of the current time of the user ID does not exceed the advertisement exposure threshold value, the master control platform informs the media platform through the RTA interface to allow the user equipment to enter the exposable equipment pool.
Preferably, the media platform 21 is specifically configured to:
and the media platform screens the potential relevant advertisements which are in line with the exposure to the user according to the preset conditions of the media platform, and exposes the potential relevant advertisements which are in line with the exposure to the user equipment.
Preferably, the first and second electrodes are formed of a metal,
the media platform 21 is further configured to return the advertisement identifier to the advertisement exposure database after the advertisement is exposed by the user equipment;
the advertisement exposure database 24 is further configured to update the advertisement exposure times within the preset time period of the current time according to the advertisement identifier returned by each media platform to the user equipment.
Preferably, the method further comprises the following steps: the potential relevant advertisements are exposed to the user equipment, and whether the user equipment enters the equipment pool or not is inquired to the master control platform through the RTA interface. In particular, the amount of the solvent to be used,
after the advertisement is exposed by the user equipment, the general control platform returns the user equipment ID to the user ID database, and the user ID database searches the associated user ID according to the returned equipment ID, if no associated user ID exists, and generates the user ID associated with the user equipment ID exposed by the advertisement. For further querying the advertisement exposure database for the advertisement exposure times of the user ID (i.e., user device) and comparing with the frequency control threshold.
Examples are: assume that there are 10 ad placement accounts, accounts 1-5 and accounts 6-10, respectively. Wherein, RTA configuration is carried out on accounts 1-5, and no RTA configuration is carried out on accounts 6-10; but may monitor the account 6-10 for advertising exposure to the user device (so exposure may be followed by interrogation). If the monitored advertisement exposure frequency of all advertisement accounts (namely accounts 1-5 of the docked RTA and accounts 6-10 of the undocked RTA) to a certain user device does not meet the requirement of frequency control configuration, relevant advertisements are not displayed on the accounts 1-5 of the docked RTA, namely if the media platform inquires whether a certain device is allowed to enter an advertisement exposure device pool through an RTA interface, feedback is not allowed to enter. While keeping track of the number of advertisement exposures of the account 6-10 to the user device.
The invention designs the general control through the RTA interface, and controls the exposure frequency of the user equipment sending the request exposure advertisement by adopting a product-level (APP or webpage and the like) specific configuration advertisement exposure frequency control threshold or an advertisement delivery account-level specific configuration advertisement exposure frequency control threshold in all media butted with the RTA interface; and on the basis of the selection of specific media, selecting an advertisement account with an effective strategy; the user ID (or user equipment ID) is unique, and includes an OAID, an IMEI, an IDFA, and the like, or a corresponding encrypted string.
When the number of advertisement exposures of the user equipment which sends out the exposure request for the potential relevant advertisement does not reach the designed frequency control threshold, for example, 1 day is configured not to exceed 2 times, and the user equipment which has been exposed for 0 time and 1 time on the day can enter the exposable advertisement equipment pool.
After the media platform inquires about an advertisement issuing strategy to certain user equipment from the master control platform through the RTA interface, the master control platform identifies the frequency of the user ID (or the equipment ID), and determines whether to accept the next exposure request of the user equipment according to the configured frequency control strategy. If the frequency does not reach the threshold value, the master control platform informs the corresponding media platform that the advertisement can be issued to the device (user). As shown in fig. 5, since the exposure rate of the advertisement to the same user is higher and lower, the present invention controls the exposure rate to increase the CTR (click rate), reduce the ineffective exposure, and reduce the ineffective delivery to the advertiser.
And after the master control platform informs the corresponding media platform through the RTA interface to allow the user equipment to enter the equipment pool capable of exposing the advertisements, the corresponding media platform screens the potentially relevant advertisements which are in line with the exposure to the user according to the preset conditions of the corresponding media platform, and exposes the potentially relevant advertisements which are in line with the exposure to the user equipment. The preset conditions include: for example, when other advertisers contend for the same user equipment, bidding and matching of user matching degree are performed, and the media platform determines whether to expose the advertisement to the user and which advertisement to expose through benefit maximization estimation. There is exposure to the user device of the potentially relevant advertisement and there is no exposure to the user device of the potentially relevant advertisement.
In the prior art, the solution for controlling the advertising frequency from the perspective of media is generally adopted, and the invention can realize the solution for controlling the advertising frequency from the perspective of an advertiser in a whole network. The invention aims to control advertisement display in the whole network and help advertisers to realize refined and economical advertisement delivery.
It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.
In the foregoing detailed description, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the detailed description, with each claim standing on its own as a separate preferred embodiment of the invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
What has been described above includes examples of one or more embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the aforementioned embodiments, but one of ordinary skill in the art may recognize that many further combinations and permutations of various embodiments are possible. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "includes" is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term "comprising" as "comprising" is interpreted when employed as a transitional word in a claim. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (10)
1. A method for controlling the exposure frequency of global advertisements is characterized by comprising the following steps:
after the media platform receives an exposure request for a potential relevant advertisement sent by user equipment, the media platform inquires whether the user equipment of the advertisement exposure request is permitted to enter an equipment pool capable of exposing the advertisement or not from a master control platform through a real-time interface RTA; the media platforms comprise different types of media platforms, and each type of media platform is in butt joint with the master control platform through an RTA interface;
after the master control platform receives the inquiry whether the user equipment of the advertisement exposure request permits to enter the equipment pool capable of exposing the advertisement or not, the master control platform inquires the advertisement exposure times corresponding to the user equipment from the advertisement exposure database;
the master control platform compares the corresponding advertisement exposure times of the user equipment with the advertisement exposure frequency control configuration for judgment, and when the corresponding advertisement exposure times of the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration, the master control platform informs the corresponding media platform through an RTA interface to permit the user equipment to enter an equipment pool capable of exposing advertisements; the master control platform inquires the advertisement exposure frequency control configuration from the frequency control database according to needs and obtains real-time feedback of the frequency control database;
the corresponding media platform decides whether to expose the potentially relevant advertisement to the user device.
2. The method for controlling global advertisement exposure frequency according to claim 1, wherein after the general control platform receives the inquiry about whether the user device of the advertisement exposure request is allowed to enter the device pool capable of exposing advertisements, the method further comprises:
the master control platform inquires a user ID associated with the ID of the user equipment sending the advertisement exposure request from a user ID database, wherein the user ID is a unique user identifier;
generating a user ID associated with the user device ID issuing the advertisement exposure request when the user ID associated with the user device ID issuing the advertisement exposure request is not queried from within the user ID database; informing the corresponding media platform to place the user equipment into an equipment pool capable of exposing advertisements, and determining whether to send the potentially relevant advertisements to the user equipment by the corresponding media platform;
when the user ID sending the advertisement exposure request is inquired from the user ID database, the operation of inquiring the advertisement exposure times corresponding to the user equipment from the advertisement exposure database by the master control platform is entered.
3. The method for controlling global advertisement exposure frequency according to claim 2, wherein an advertisement exposure threshold is set in the exposure frequency control configuration, and a frequency control database configures the advertisement exposure frequency control threshold of global or specific media or specific user ID;
the general control platform compares the corresponding advertisement exposure times of the user equipment with the advertisement exposure frequency control configuration for judgment, and when the corresponding advertisement exposure times of the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration, the general control platform informs the corresponding media platform through an RTA interface to permit the user equipment to enter an equipment pool capable of exposing advertisements, and the method specifically comprises the following steps:
and when the number of times of exposing the advertisement in the preset time period of the current time of the user ID does not exceed the advertisement exposure threshold value, the master control platform informs the corresponding media platform through the RTA interface to allow the user equipment to enter the exposable equipment pool.
4. The method as claimed in claim 3, wherein the media platform determines whether to expose the advertisement to the user, which includes;
and the media platform screens the potential relevant advertisements which are in line with the exposure to the user according to the preset conditions of the media platform, and exposes the potential relevant advertisements which are in line with the exposure to the user equipment.
5. The method of claim 2, further comprising:
after the advertisement is exposed by the user equipment, all the related media platforms return the advertisement identification to the advertisement exposure database, and the advertisement exposure database updates the advertisement exposure times of the user equipment in the preset time period of the current time according to the advertisement identification returned by each media platform.
6. A system for controlling global advertising exposure frequency, comprising:
the media platform is used for inquiring whether the user equipment of the advertisement exposure request is permitted to enter an equipment pool capable of exposing the advertisement or not from the master control platform through the real-time interface RTA after receiving the exposure request of the potential relevant advertisement sent by the user equipment; the media platforms comprise different types of media platforms, and each type of media platform is in butt joint with the master control platform through an RTA interface; and
after the master control platform informs the corresponding media platform through the RTA interface to allow the user equipment to enter an equipment pool capable of exposing advertisements, the corresponding media platform determines whether to expose the potentially related advertisements to the user equipment;
the main control platform is used for acquiring advertisement exposure frequency control configuration from the frequency control database and inquiring advertisement exposure times corresponding to the user equipment from the advertisement exposure database after inquiring whether the user equipment receiving the advertisement exposure request permits to enter the equipment pool capable of exposing advertisements; and
comparing the advertisement exposure times corresponding to the user equipment with the advertisement exposure frequency control configuration for judgment, and informing the corresponding media platform through an RTA interface to permit the user equipment to enter an equipment pool capable of exposing advertisements when the advertisement exposure times corresponding to the user equipment are judged to meet the preset requirements in the advertisement exposure frequency control configuration;
the frequency control database is used for feeding back the advertisement exposure frequency control configuration to the frequency control database in real time when the master control platform inquires the advertisement exposure frequency control configuration from the frequency control database as required;
and the advertisement exposure database is used for the master control platform to inquire the advertisement exposure times corresponding to the user equipment in the advertisement exposure database.
7. The global ad exposure frequency control system of claim 6, further comprising a user ID database, wherein:
the general control platform is used for inquiring a user ID associated with the ID of the user equipment sending the advertisement exposure request from a user ID database after receiving an inquiry whether the user equipment receiving the advertisement exposure request permits to enter an equipment pool capable of exposing advertisements or not, wherein the user ID is a unique user identification;
a user ID database for generating a user ID associated with the user equipment ID which issued the advertisement exposure request when the user ID associated with the user equipment ID which issued the advertisement exposure request is not inquired from the user ID database;
the main control platform is also used for inquiring the advertisement exposure times corresponding to the user equipment from the advertisement exposure database when the user ID sending the advertisement exposure request is inquired from the user ID database;
after or at the same time when the user ID database generates the user ID associated with the user equipment ID sending out the advertisement exposure request, the operation of informing the media platform of putting the user equipment into the equipment pool capable of exposing the advertisement is entered into the main control platform.
8. The system of claim 7, wherein an advertisement exposure threshold is set in the exposure frequency control configuration; configuring a global advertisement exposure frequency control threshold value of a specific medium or a specific user ID by frequency control data;
the general control platform is specifically used for:
and when the number of times of exposing the advertisement in the preset time period of the current time of the user ID does not exceed the advertisement exposure threshold value, the master control platform informs the corresponding media platform through the RTA interface to allow the user equipment to enter the exposable equipment pool.
9. The system of claim 8, wherein the media platform is configured to:
and the media platform screens the potential relevant advertisements which are in line with the exposure to the user according to the preset conditions of the media platform, and exposes the potential relevant advertisements which are in line with the exposure to the user equipment.
10. The global ad exposure frequency control system of claim 7,
the media platform is also used for returning the advertisement identification to the advertisement exposure database after the advertisement is exposed by the user equipment;
and the advertisement exposure database is also used for updating the advertisement exposure times in the preset time period of the current time according to the advertisement identification returned by each media platform to the user equipment.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110801251.XA CN113610561A (en) | 2021-07-15 | 2021-07-15 | Method and system for controlling global advertisement exposure frequency |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110801251.XA CN113610561A (en) | 2021-07-15 | 2021-07-15 | Method and system for controlling global advertisement exposure frequency |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113610561A true CN113610561A (en) | 2021-11-05 |
Family
ID=78304705
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202110801251.XA Pending CN113610561A (en) | 2021-07-15 | 2021-07-15 | Method and system for controlling global advertisement exposure frequency |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN113610561A (en) |
Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20110022460A1 (en) * | 2009-07-22 | 2011-01-27 | Yahoo! Inc. | Explicit online advertising exposure terms |
| KR20160006300A (en) * | 2014-07-08 | 2016-01-19 | 에스케이플래닛 주식회사 | Apparatus And Method For providing advertisement exposure detection |
| CN106658069A (en) * | 2016-12-16 | 2017-05-10 | 华扬联众数字技术股份有限公司 | Method and device for advertisement putting |
| CN106846062A (en) * | 2017-01-22 | 2017-06-13 | 腾讯科技（深圳）有限公司 | A kind of control method, the advertisement transaction platform of the advertisement exposure frequency |
| CN109345321A (en) * | 2018-12-18 | 2019-02-15 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| KR20190018912A (en) * | 2017-08-16 | 2019-02-26 | 주식회사 다트미디어 | Analysis system for advertising effect and analysis method therefor |
| CN110009425A (en) * | 2019-04-09 | 2019-07-12 | 科达集团股份有限公司技术分公司 | A kind of advertisement exposure diagnostic method suitable for advertisement agency |
| CN111815374A (en) * | 2020-09-04 | 2020-10-23 | 北京悠易网际科技发展有限公司 | Advertisement putting method and device, electronic equipment and medium |
| CN112102010A (en) * | 2020-09-25 | 2020-12-18 | 北京深演智能科技股份有限公司 | Data pushing method, device and system |
-
2021
- 2021-07-15 CN CN202110801251.XA patent/CN113610561A/en active Pending
Patent Citations (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20110022460A1 (en) * | 2009-07-22 | 2011-01-27 | Yahoo! Inc. | Explicit online advertising exposure terms |
| KR20160006300A (en) * | 2014-07-08 | 2016-01-19 | 에스케이플래닛 주식회사 | Apparatus And Method For providing advertisement exposure detection |
| CN106658069A (en) * | 2016-12-16 | 2017-05-10 | 华扬联众数字技术股份有限公司 | Method and device for advertisement putting |
| CN106846062A (en) * | 2017-01-22 | 2017-06-13 | 腾讯科技（深圳）有限公司 | A kind of control method, the advertisement transaction platform of the advertisement exposure frequency |
| WO2018133863A1 (en) * | 2017-01-22 | 2018-07-26 | 腾讯科技（深圳）有限公司 | Advertisement exposure frequency control method and advertisement exchange platform |
| KR20190018912A (en) * | 2017-08-16 | 2019-02-26 | 주식회사 다트미디어 | Analysis system for advertising effect and analysis method therefor |
| CN109345321A (en) * | 2018-12-18 | 2019-02-15 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| CN110009425A (en) * | 2019-04-09 | 2019-07-12 | 科达集团股份有限公司技术分公司 | A kind of advertisement exposure diagnostic method suitable for advertisement agency |
| CN111815374A (en) * | 2020-09-04 | 2020-10-23 | 北京悠易网际科技发展有限公司 | Advertisement putting method and device, electronic equipment and medium |
| CN112102010A (en) * | 2020-09-25 | 2020-12-18 | 北京深演智能科技股份有限公司 | Data pushing method, device and system |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP6541877B2 (en) | Method and apparatus for delivering media file | |
| CN102934139B (en) | The Instant Ads of customer-centric is bidded | |
| US6339761B1 (en) | Internet service provider advertising system | |
| US10497011B2 (en) | System and method for delivering online advertisements | |
| KR20110112448A (en) | Systems and methods for auctioning wireless device assets and providing wireless devices with an asset allocation option | |
| US20100082775A1 (en) | Directed Media Based On User Preferences | |
| US20080222283A1 (en) | Behavioral Networking Systems And Methods For Facilitating Delivery Of Targeted Content | |
| US20110243553A1 (en) | Method, computer program, and algorithm for computing network service value pricing based on communication service experiences delivered to consumers and merchants over a smart multi-services (sms) communication network | |
| CN106375358B (en) | Method, device and system for distributing service demands | |
| WO2013127277A1 (en) | Advertisement delivering method, device and system | |
| JP2009538093A (en) | Mobile-initiated location measurement | |
| CN101682644A (en) | A method and apparatus for providing services to client groups in a communication network | |
| US20150339729A1 (en) | Online advertising campaign controller to orchestrate allocation of ads | |
| BRPI0721764A2 (en) | MOBILE ADVERTISING SYSTEM AND METHOD | |
| CN106878043B (en) | Service processing method and device | |
| US20230092018A1 (en) | Adaptive Bidding for Networked Advertising | |
| US20130332299A1 (en) | Application pricing method and apparatus | |
| CN111652643A (en) | Resource delivery method | |
| US20180330414A1 (en) | Real-time priced (rtp) cellular service marketplace | |
| JP6300946B2 (en) | System and method for providing distribution of a specific number of media content via a plurality of distribution nodes | |
| US20100082424A1 (en) | Offline optimization of online processes | |
| US20090254435A1 (en) | Method for measuring advertisement events, advertisement information system, and relevant devices | |
| US20020078059A1 (en) | Filling station system for free access to the internet | |
| CN113610561A (en) | Method and system for controlling global advertisement exposure frequency | |
| KR102199046B1 (en) | Apparatus and method for advertising using social network service, and the system thereof |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |