CN111652643A

CN111652643A - Resource delivery method

Info

Publication number: CN111652643A
Application number: CN202010484024.4A
Authority: CN
Inventors: 郑婷; 张鹏鹏; 徐庆
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-06-01
Filing date: 2020-06-01
Publication date: 2020-09-11

Abstract

The application relates to a resource delivery method. The method comprises the following steps: when a resource release triggering condition is met, acquiring corresponding first release information; sending a resource request to the associated demand side server according to the first release information; receiving a resource response returned by a demand side server according to a resource request, wherein the resource response carries a strategy identifier determined when the demand side server determines to participate in resource delivery corresponding to the resource request, and the strategy identifier is used for indicating resources under each strategy dimension participating in resource delivery; and determining target release resources based on the first release information and the strategy identification. By adopting the method, flexible configuration between the input target and the corresponding resource can be realized, and the reply requirements of different dimensions can be met.

Description

Resource delivery method

Technical Field

The present application relates to the field of internet technologies, and in particular, to a resource delivery method and apparatus, a computer device, and a storage medium.

Background

Advertisements are a source of delivery to the public through some form of media. Previously, advertisers typically delivered their business-related information to the public by means of traditional media (e.g., newspapers, magazines, radio, television, etc.). In recent years, with the rapid development of the internet, internet advertisements have been an important part of modern marketing strategies with high propagation speed and good effect.

In the related art, an advertiser (traffic demander) puts an advertisement resource through a medium (traffic supplier), and based on data and algorithms of the medium and the advertiser, advertisement resource optimization is realized together. The media is firstly roughly selected in an advertisement resource library according to the conditions of orientation and the like, when the roughly selected result contains the advertisement resources of the advertiser, a request is issued to the advertiser, the advertiser participates in competition according to the reply of the request, and the media carries out subsequent fine ranking after the media receives the reply of the advertiser.

However, in the related art, only the account number of the reply advertiser is supported, the advertiser usually applies for an account number for a certain delivery target, and configures the advertisement resources corresponding to the delivery target under the account number, and when the advertiser adjusts the delivery target, the advertiser needs to adjust the advertisement resources configured under the existing account number one by one, or apply for a new account number and configure the corresponding advertisement resources. Therefore, the expansibility of the advertiser account is poor, and flexible configuration between the delivery target and the corresponding advertisement resource is difficult to realize through the advertiser account, so that the response of the advertiser in different dimensions cannot be supported.

Disclosure of Invention

In view of the foregoing, it is desirable to provide a resource delivery method, device, computer device, and storage medium capable of improving configuration flexibility.

A method of resource delivery, the method comprising:

when a resource release triggering condition is met, acquiring corresponding first release information;

sending a resource request to an associated demand side server according to the first release information;

receiving a resource response returned by the demand side server according to the resource request, wherein the resource response carries a strategy identifier determined when the demand side server determines to participate in resource delivery corresponding to the resource request, and the strategy identifier is used for indicating resources under each strategy dimension participating in the resource delivery;

and determining target release resources based on the first release information and the strategy identification.

In one embodiment, sending a resource request to an associated demand-side server according to the first delivery information includes: determining second release information corresponding to the associated demand side server according to the first release information and the registration information of the associated demand side server; and sending a resource request to the associated demand side server, wherein the resource request carries the second delivery information.

In one embodiment, the first delivery information includes first user information, first delivery location information, and first traffic source information; determining second delivery information corresponding to the associated demand side server according to the first delivery information and the registration information of the associated demand side server, wherein the second delivery information comprises: and when the registration information contains a release position issuing parameter, determining second release information according to the first user information, the first release position information and the first flow source information.

In one embodiment, determining, according to the first delivery information and the registration information of the associated demand-side server, second delivery information corresponding to the associated demand-side server includes: and when the registration information does not contain the releasing position issuing parameters, determining second releasing information according to the first user information and the first flow source information.

In one embodiment, the method further comprises the following steps: receiving a registration request, wherein the registration request carries registration information corresponding to the demand side server; and generating a registration identifier associated with the registration information.

In one embodiment, the method further comprises the following steps: receiving a distribution request, wherein the distribution request carries the registration identifier of the associated demand side server and the release target information; and generating a corresponding strategy identifier according to the registration identifier and the release target information.

In one embodiment, the method further comprises the following steps: receiving a binding request, wherein the binding request carries a policy identifier and information to be bound, and the information to be bound comprises: strategy dimensions and dimension identification under each strategy dimension; and binding the strategy identification with the information to be bound.

In one embodiment, before sending the resource request to the associated demand-side server according to the first placement information, the method further includes: acquiring the generated registration identifier; and determining the associated demand side server according to the demand side server corresponding to the registration identifier.

In one embodiment, determining a target delivery resource based on the first delivery information and the policy identifier includes: screening in a resource library based on the first release information to obtain a first resource to be released; obtaining a second resource to be released participating in the resource release based on the strategy identification; and determining a target resource to be released according to the first resource to be released and the second resource to be released.

In one embodiment, obtaining a second resource to be delivered participating in the delivery of the resource based on the policy identifier includes: acquiring binding information of the strategy identification, wherein the binding information comprises dimension identification under each strategy dimension; and obtaining a second resource to be launched participating in the launching of the resource according to the resource associated with each dimension identifier.

In one embodiment, before sending the resource request to the associated demand-side server according to the first placement information, the method further includes: screening in a resource library based on the first release information to obtain a first resource to be released; and determining a related demand side server according to the demand side server corresponding to the first resource to be launched.

In one embodiment, sending a resource request to an associated demand-side server according to the first delivery information includes: acquiring random release information; and sending a resource request to the associated demand side server based on the first release information and the random release information.

A resource delivery apparatus, the apparatus comprising:

the acquisition module is used for acquiring corresponding first release information when a resource release triggering condition is reached;

the first sending module is used for sending a resource request to the associated demand side server according to the first release information;

a first receiving module, configured to receive a resource response returned by the demand-side server according to the resource request, where the resource response carries a policy identifier determined when the demand-side server determines to participate in resource delivery corresponding to the resource request, and the policy identifier is used to indicate resources in each policy dimension participating in the resource delivery;

and the releasing module is used for determining target releasing resources based on the first releasing information and the strategy identification.

A method of resource delivery, the method comprising:

receiving a resource request sent by a supply side server according to corresponding first delivery information when the supply side server reaches a resource delivery triggering condition;

determining a policy identifier when participating in resource delivery corresponding to the resource request according to the resource request, wherein the policy identifier is used for indicating resources under each policy dimension participating in the resource delivery;

and returning a resource response to the media server, wherein the resource response carries the strategy identifier, and the supply side server determines target release resources based on the first release information and the strategy identifier.

In one embodiment, determining, according to the resource request, a policy identifier when participating in resource delivery corresponding to the resource request includes: acquiring second release information carried by the resource request, wherein the second release information is determined according to the first release information and registration information; and determining a strategy identifier when participating in resource delivery corresponding to the resource request according to the second delivery information.

In one embodiment, the first delivery information includes first user information, first delivery location information, and first traffic source information; when the registration information includes a delivery position delivery parameter, the second delivery information includes: the first user information, the first delivery position information and the first traffic source information; when the registration information does not include the delivery position issue parameter, the second delivery information includes: the first user information and the first traffic source information.

In one embodiment, receiving a resource request sent by a provider server according to corresponding first delivery information when a resource delivery trigger condition is reached includes: and receiving a resource request sent by the server at the supply side according to the corresponding first release information and the random release information when the server reaches the resource release triggering condition.

A resource delivery apparatus, the apparatus comprising:

the second receiving module is used for receiving a resource request sent by the server at the supply side according to the corresponding first delivery information when the resource delivery triggering condition is reached;

a determining module, configured to determine, according to the resource request, a policy identifier when participating in resource delivery corresponding to the resource request, where the policy identifier is used to indicate resources in each policy dimension participating in the resource delivery;

and a second sending module, configured to return a resource response to the media server, where the resource response carries the policy identifier, and the provider server determines, based on the first delivery information and the policy identifier, a target delivery resource.

A computer device comprising a memory storing a computer program and a processor implementing the steps of any of the methods described above when the processor executes the computer program.

A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of any of the methods described above.

According to the resource delivery method, the resource delivery device, the computer equipment and the storage medium, when the resource delivery triggering condition is met, the supply side server obtains corresponding first delivery information, and sends the resource request to the associated demand side server according to the first delivery information, the demand side server can decide whether to participate in corresponding resource delivery according to the resource request, and replies corresponding policy identification, the policy identification is used for indicating resources under each policy dimension participating in resource delivery, and the supply side server determines the target delivery resource based on the first delivery information and the policy identification replied by the demand side server. The strategy identification has good expansibility, supports resource allocation under each strategy dimension, can allocate a plurality of strategy dimensions under one strategy identification by a client, allocates corresponding resources under each strategy dimension, and can realize batch adjustment of the corresponding resources by adjusting the strategy dimensions when adjusting the release target, so that the adjustment is more convenient, the flexible allocation between the release target and the corresponding resources can be realized by the strategy identification, and the reply of the client in different dimensions is supported.

Drawings

FIG. 1 is a diagram of an application environment of a resource delivery method in one embodiment;

FIG. 2 is a flow diagram that illustrates a method for advertisement delivery, according to one embodiment;

FIG. 3 is a flowchart illustrating the step of sending an advertisement request to an associated advertiser server based on first placement information in one embodiment;

FIG. 4 is a diagram of an RTAID registration page in one embodiment;

FIG. 5 is a diagram of an RTA binding policy page in one embodiment;

FIG. 6 is a schematic diagram of a policy management page in one embodiment;

FIG. 7 is a diagram illustrating a newly added policy page in one embodiment;

FIG. 8 is a diagram of an account association page in one embodiment;

FIG. 9 is a flowchart illustrating the steps of targeting advertisements based on the first placement information and the policy identification in one embodiment;

FIG. 10 is a flow diagram that illustrates a method for advertisement delivery, according to one embodiment;

FIG. 11 is a schematic interaction flow diagram illustrating a method for advertisement delivery in one embodiment;

FIG. 12 is a schematic diagram of a system for advertisement delivery, in one embodiment;

FIG. 13 is a block diagram showing the structure of an advertisement delivery apparatus according to an embodiment;

FIG. 14 is a block diagram showing the structure of an advertisement delivery apparatus according to an embodiment;

FIG. 15 is a diagram showing an internal structure of a computer device according to an embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.

The resource delivery method provided by the application can be applied to the application environment shown in fig. 1. The application environment relates to a terminal 101, a resource display server 102 where a platform (such as a social network site, a video network site, etc.) providing a resource display service is located, a supply-side server 103, and a demand-side server 104, wherein the terminal 101 communicates with the resource display server 102 through a network, and the resource display server 102 and the demand-side server 104 communicate with the supply-side server 103 through the network, respectively.

Taking resources as an advertisement as an example, the resource display server 102 may specifically be an advertisement display server, the supply-side server 103 may specifically be a media server providing traffic, the demand-side server 104 may specifically be an advertiser server requiring traffic, a user may access a platform providing the advertisement display service through a terminal, when advertisement delivery is triggered, the media server obtains corresponding first delivery information from the advertisement display server and sends an advertisement request to the advertiser server, the advertiser server returns a corresponding policy identifier to the media server, and the media server determines a target delivery advertisement according to the first delivery information and the policy identifier. The servers may be independent physical servers, server clusters or distributed systems formed by a plurality of physical servers, or cloud servers providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, big data platforms, and artificial intelligence platforms. The terminal may be, but is not limited to, a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the application is not limited herein.

The following specifically describes the scheme of the present application by taking resources as an example of advertisements. It should be understood that the resources served by the present application are not limited to advertisements, but may be other sources that can be served. The following specific examples are provided to illustrate the present application and are not intended to limit the present application.

In one embodiment, as shown in fig. 2, an advertisement delivery method is provided, which is described by taking the method as an example for being applied to a media server, and includes the following steps S202 to S208.

S202, when the advertisement putting triggering condition is reached, corresponding first putting information is obtained.

When a user browses a page containing an advertisement space capable of displaying advertisements, the advertisement placement triggering condition can be considered to be met, wherein the page containing the advertisement space can be a text page or a video page.

And when monitoring that the user browses the page containing the advertisement space, the advertisement display server sends corresponding first delivery information to the media server. The first placement information represents information related to the placement of the advertisement, and may include, for example, user information, ad slot information and traffic source information, wherein the user information may specifically include device information used when the user accesses the page, the ad slot information is used for representing a specific physical location where the advertisement is displayed, and the traffic source is used for representing traffic from which advertisement display platform the user is currently located.

S204, according to the first putting information, an advertisement request is sent to the associated advertiser server.

The associated advertiser server may specifically represent an advertiser server registered with a real-time application program interface (RTA) account, where the RTA is a traffic channel connecting the media server and the advertiser server, and advertisement optimization is achieved by combining the RTA with decisions of both the advertiser and the media.

And after obtaining the first delivery information, the media server sends an advertisement request to the associated advertiser server according to the first delivery information, wherein the advertisement request is used for requesting the advertiser server to decide whether to participate in advertisement delivery corresponding to the advertisement request.

S206, receiving an advertisement response returned by the advertiser server according to the advertisement request, wherein the advertisement response carries a strategy identifier determined when the advertiser server determines to participate in the advertisement delivery corresponding to the advertisement request, and the strategy identifier is used for indicating the advertisements participating in the advertisement delivery under each strategy dimension.

After receiving the advertisement request, the advertiser server determines whether to participate in advertisement delivery corresponding to the advertisement request according to the advertisement request, wherein the participation in advertisement delivery can be understood as participation in bidding. And if the advertiser server decides to participate in the advertisement putting, carrying a corresponding strategy mark in an advertisement response returned to the media server, wherein the strategy mark is used for indicating the advertisements participating in the advertisement putting under each strategy dimension, and the strategy dimension represents the granularity of the advertisement putting.

For example, suppose the policy dimension is divided into a first, a second, a third and a fourth grade according to the granularity from thin to thick, the first grade dimension can be advertisement; the second level dimension may be a promotion plan, one promotion plan may be a set of multiple advertisements; the third level dimension may be an advertiser account number, and one advertiser account number may be a set of multiple promotion plans; the fourth level dimension may be an agent account number, and one agent account number may be a collection of multiple advertiser account numbers.

S208, determining targeted advertisements based on the first delivery information and the strategy identification.

Targeted advertisements represent advertisements that are presented to a user on a page that includes an ad slot. And after receiving the strategy identification replied by the advertiser, the media server determines the target advertisement delivery based on the first delivery information and the strategy identification.

In the advertisement delivery method, when the advertisement delivery triggering condition is met, the media server acquires corresponding first delivery information, and sends an advertisement request to the associated advertiser server according to the first delivery information, the advertiser server can decide whether to participate in corresponding advertisement delivery according to the advertisement request and replies a corresponding strategy identifier, the strategy identifier is used for indicating advertisements participating in the advertisement delivery under each strategy dimension, and the media server determines the target advertisement delivery based on the first delivery information and the strategy identifier replied by the advertiser server. The strategy identification has good expansibility, advertisement configuration under each strategy dimension is supported, an advertiser can configure a plurality of strategy dimensions under one strategy identification, corresponding advertisements are configured under each strategy dimension, batch adjustment of the corresponding advertisements can be realized by adjusting the strategy dimensions when the advertisement target is adjusted, the adjustment is more convenient, flexible configuration between the advertisement target and the corresponding advertisements can be realized by the strategy identification, and reply of the advertiser in different dimensions is supported.

In one embodiment, as shown in fig. 3, the step of sending an advertisement request to an associated advertiser server according to the first placement information may specifically include the following steps S302 to S304.

S302, according to the first delivery information and the registration information of the associated advertiser server, second delivery information corresponding to the associated advertiser server is determined.

The associated advertiser server represents an advertiser server that has registered an RTA account number (RTAID), and the registration information represents information provided by a corresponding advertiser when registering the RTAID, and may specifically include advertiser server-related information, such as an advertiser server address, an allowable Query Per Second (QPS) upper limit, and the like, and may further include information for indicating whether advertisement space information is needed.

And the media server selects corresponding information from the first delivery information as second delivery information corresponding to the associated advertiser server according to the first delivery information and the registration information of the associated advertiser server, wherein the second delivery information is used as a judgment basis for the advertiser server to decide whether to participate in advertisement delivery.

S304, an advertisement request is sent to the associated advertiser server, and the advertisement request carries second delivery information.

And the media server sends an advertisement request carrying second delivery information to the associated advertiser server, and the advertiser server judges whether to participate in advertisement delivery corresponding to the advertisement request according to the second delivery information and a delivery target configured in advance.

In this embodiment, the media server determines the second delivery information according to the first delivery information and the registration information of the associated advertiser server, and sends an advertisement request carrying the second delivery information to the associated advertiser server, so that the determined second delivery information better meets the decision-making requirement of the advertiser, and is helpful for improving the advertisement delivery effect.

In one embodiment, the first placement information includes first user information, first ad slot information, and first traffic source information. The first user information may include device information, such as IDFA, IMEI, android id, OAID, MAC address, IP address, etc., used by the user when visiting the page containing the ad slot. The ad slot information is used to indicate a specific physical location where the ad is to be presented, such as the top, bottom, left, right, center, etc. of the page. The traffic source is used to indicate traffic from which advertisement presentation platform the current user is, e.g., social networking sites, video websites, etc.

In an embodiment, the step of determining, according to the first placement information and the registration information of the associated advertiser server, the second placement information corresponding to the associated advertiser server may specifically be: and when the registration information contains the advertisement space issuing parameters, determining second delivery information according to the first user information, the first advertisement space information and the first flow source information.

The specific location of the ad slot may have an effect on the conversion effect of the ad, for example, some locations may not have good conversion effect as seen from historical data, and the advertiser server needs to consider the effect of the specific location of the ad slot when making a decision. Based on the above, the media server provides the advertisement space information issuing function for the advertiser, and the advertiser can select to turn on or turn off the advertisement space information issuing function during registration according to the requirement of the advertiser.

The registration information contains an advertisement space issuing parameter and indicates that an advertiser needs the media server to carry advertisement space information in an issued advertisement request, so that the advertiser server can judge whether to participate in advertisement putting according to the specific position of the advertisement space. The advertisement position issuing parameters can be specifically obtained by pre-applying by an advertisement master and a media server. When the registration information contains the advertisement space issuing parameters, the second delivery information determined by the media server comprises first user information, first advertisement space information and first flow source information.

In an embodiment, the step of determining, according to the first placement information and the registration information of the associated advertiser server, the second placement information corresponding to the associated advertiser server may specifically be: and when the registration information does not contain the advertisement space issuing parameters, determining second delivery information according to the first user information and the first flow source information.

The registration information does not contain advertisement space issuing parameters, which indicates that the advertiser does not need the media server to carry advertisement space information in the issued advertisement request, and the advertiser server does not consider the influence of the specific position of the advertisement space when making a decision. When the registration information does not contain the advertisement space issuing parameters, the second delivery information determined by the media server comprises first user information and first flow source information.

In the above embodiment, the media server determines the second delivery information carried in the advertisement request sent to the advertiser server according to whether the registration information includes the advertisement space delivery parameter, so that the determined second delivery information can meet different requirements for the advertisement space information when the advertiser server makes a decision, and is beneficial to improving the advertisement delivery effect.

In one embodiment, the following steps may also be included: the media server receives a registration request, wherein the registration request carries registration information of a corresponding advertiser server; and generating a registration identifier associated with the registration information.

Specifically, the advertiser may access the RTAID registration page, as shown in fig. 4, a schematic diagram of the RTAID registration page in an embodiment is provided, where the registration information that the advertiser needs to provide includes basic information (e.g., advertisement slot delivery parameters, RTA full names, RTA short names, whether to use a cache, cache time, QPS limits, server addresses, whether to enable the RTA state, whether to deliver the advertisement slot), and in addition, the advertiser may provide relevant information (e.g., a company website, a mailbox, a contact, and an alarm mailbox) according to its own will or needs. It is to be understood that fig. 4 is only a schematic illustration of the RTAID registration page, and that the actual RTAID registration page may display less or more content than the page shown in fig. 4.

Advertisers submit registration requests after inputting registration information corresponding to the advertiser servers on the registration page, and the registration requests are used for requesting the media server to generate registration identifications (namely RTAIDs). After receiving the registration request, the media server generates a registration identifier associated with the registration information, and can determine the advertiser server corresponding to the registration information associated with the registration identifier as the associated advertiser server.

In one embodiment, the following steps may also be included: the media server receives a distribution request, wherein the distribution request carries the registration identification of the associated advertiser server and the delivery target information; and generating a corresponding strategy identifier according to the registration identifier and the release target information.

The placement target information may specifically indicate a target group targeted by the advertisement, such as a new user, an old user, a female user, a male user, and the like, and the advertiser may determine each placement target in advance according to its placement demand and the advertisement placed for each placement target. The distribution request is used for requesting the media server to generate a strategy identifier, and after receiving the distribution request sent by the advertiser, the media server acquires a registration identifier (RTAID) and delivery target information from the distribution request, and generates a corresponding strategy identifier according to the RTAID and the delivery target information. The delivery target information may specifically be a policy name, the policy identifier may specifically be a policy ID, and the media server automatically generates the policy ID according to the RTAID, for example, a generation rule of the policy ID may be RTAID +01/02/03 …, so as to ensure that the policy ID is different between each RTAID.

As shown in FIG. 5, a diagram is provided that illustrates an RTA binding policy page in one embodiment, in which a policy list of RTAID bindings is displayed, and an advertiser clicks on the "+ assign policy ID" control on the page to enter a policy management page. As shown in fig. 6, a schematic diagram of a policy management page in an embodiment is provided, where all the policy names, policy IDs, creation time, and the like under the current RTAID are displayed, and an advertiser clicks the "+ new policy ID" control on the page, so that the advertiser can enter the new policy page. As shown in FIG. 7, a diagram of an embodiment of a newly added policy page is provided, where an advertiser may enter a policy name and request generation of a corresponding policy ID. It will be appreciated that FIGS. 5-7 are merely schematic illustrations of policy ID related pages, and that actual related pages may display less or more content than the pages shown in FIGS. 5-7.

In one embodiment, the following steps may also be included: the media server receives a binding request, wherein the binding request carries a strategy identifier and information to be bound, and the information to be bound comprises: strategy dimensions and dimension identification under each strategy dimension, wherein the strategy dimensions comprise one or more of advertisement dimensions, promotion plan dimensions, advertiser dimensions and agent dimensions; and binding the strategy identification with the information to be bound.

Specifically, the dimension identification under the advertisement dimension is an advertisement ID, the dimension identification under the promotion plan dimension is a promotion plan ID, the dimension identification under the advertiser dimension is an advertiser ID, and the dimension identification under the agent dimension is an agent ID.

An advertiser may click on the "+ associated account" control in the page of fig. 5 to enter an account associated page, as shown in fig. 8, which provides a schematic diagram of an account associated page in an embodiment, and the advertiser may enter a policy name or ID, a policy dimension and its policy dimension ID on the page and submit a binding request. The binding request is used for requesting the media server to bind the policy dimension ID and the policy ID under each policy dimension. And after receiving the binding request, the media server binds the agent ID, the advertiser ID, the promotion plan ID and the advertisement ID to the corresponding strategy identification ID.

In one embodiment, an advertisement delivery method is provided, which is described by taking the application of the method to a media server as an example, and includes the following steps:

receiving a registration request carrying registration information of a corresponding advertiser server, generating a registration identifier associated with the registration information, and determining the advertiser server corresponding to the registration information associated with the generated registration identifier as an associated advertiser server;

receiving a registration identifier carrying a relevant advertiser server and a distribution request of delivery target information, and generating a corresponding strategy identifier;

receiving a binding request carrying the generated policy identifier and information to be bound, wherein the information to be bound comprises: the method comprises the steps that strategy dimensions and dimension identifications under the strategy dimensions, wherein the strategy dimensions comprise one or more of advertisement dimensions, promotion plan dimensions, advertiser dimensions and agent dimensions, and the strategy identifications are bound with information to be bound;

when the advertisement putting triggering condition is met, acquiring corresponding first putting information;

determining second delivery information corresponding to the associated advertiser server according to the first delivery information and the registration information of the associated advertiser server;

sending an advertisement request to the associated advertiser server, wherein the advertisement request carries second delivery information;

receiving an advertisement response returned by the advertiser server according to the advertisement request, wherein the advertisement response carries a strategy identifier determined when the advertiser server determines to participate in advertisement delivery corresponding to the advertisement request, and the strategy identifier is used for indicating advertisements under various strategy dimensions participating in the advertisement delivery;

and determining targeted advertisements based on the first delivery information and the strategy identification.

In the above embodiment, the media server records the binding relationship between the RTAID and the policy ID + the policy dimension ID, the policy ID has good expansibility, and can support an advertiser to flexibly configure the corresponding relationship between the delivery target and the advertisement, and the advertiser can support the reply policies in more different dimensions through different policy dimensions associated under the policy ID, thereby satisfying various delivery requirements of the advertiser.

In an embodiment, as shown in fig. 9, the step of determining to target to place the advertisement based on the first placement information and the policy identifier may specifically include the following steps S902 to S906.

S902, screening in the advertisement library based on the first delivery information to obtain a first advertisement to be delivered.

The advertisement library includes advertisements delivered by advertisers, for example, advertisements delivered by an advertisement delivery platform or a Marketing-API. The media server can perform matching screening in the advertisement library according to the first delivery information, the data and the model accumulated by the media server, sort the screened advertisements, and take the advertisements with the preset number before the advertisements are taken as the first advertisements to be delivered. The preset number may be set in association with the actual situation, and may be set to 200, for example.

And S904, acquiring a second advertisement to be delivered participating in advertisement delivery based on the strategy identification.

The media server can obtain the advertisement associated with the strategy identification based on the strategy identification, and the advertisement is used as a second advertisement to be delivered which participates in advertisement delivery. The policy identifier is a decision result determined by the advertiser server according to the advertisement request, and the advertisement associated with the policy identifier, namely the second advertisement to be delivered, can be understood as the advertisement to be participated in advertisement delivery, which is decided by the advertiser server by using the self-accumulated data and model.

S906, determining the target advertisement to be delivered according to the first advertisement to be delivered and the second advertisement to be delivered.

Specifically, the media server may perform intersection on the first advertisement to be delivered and the second advertisement to be delivered, perform final fine ranking according to click and conversion estimation and advertisement bid price, and select the only winning advertisement from the intersection as the target delivery advertisement.

In the embodiment, when the media server makes an advertising decision by using the self-accumulated data and model, the media server synchronously and parallelly issues the full amount of advertising requests to the advertisers, and the media server does not need to perform rough selection firstly and then send the advertising requests according to rough selection results, so that the rough selection and the sending of the advertising requests can be processed in parallel, the extra waiting time generated by serial processing is avoided, the time consumed by advertising is reduced, namely the time consumed by a user from opening a page containing advertising sites to displaying advertisements is reduced, and the user experience is improved.

When the media server requests the advertiser server in parallel for the full amount, it may put a great deal of pressure on the media server due to the need to send a large number of advertisement requests at the same time. Based on this, a cache mechanism may be set, specifically, when the media server acquires the first delivery information, it is determined whether an advertisement request determined according to the first delivery information is sent to the advertiser server within a preset cache duration before the current time, if so, the advertisement request is no longer sent to the advertiser server at the current time, and a decision result replied by the advertiser server last time is taken as a decision result replied this time; if not, the advertisement request is sent to the advertiser server at the current moment. The preset caching duration may be set by the advertiser according to an actual requirement, for example, may be set to 3600s, and is provided to the media server when the RTAID is registered. Therefore, the sending quantity of the advertisement requests can be reduced through a cache mechanism, and the pressure of the whole requests on a media server is relieved.

In an embodiment, the step of obtaining a second advertisement to be delivered participating in advertisement delivery based on the policy identifier may specifically include the following steps: acquiring binding information of the strategy identification, wherein the binding information comprises dimension identification under each strategy dimension; and obtaining a second advertisement to be launched participating in advertisement launching according to the advertisement associated with each dimension identifier.

The policy dimension bound by the policy identification replied by the advertiser server may include one or more of an advertisement dimension, a promotion plan dimension, an advertiser dimension, and an agent dimension. For example, if the policy ID (denoted by G1) returned by the advertiser server binds the ad dimension and the promotion plan dimension, wherein 2 ad IDs (assumed to be denoted by a1 and a2, respectively) are associated with the ad dimension, 1 promotion plan ID (assumed to be denoted by p1) is associated with the promotion plan dimension, and 3 ad IDs (assumed to be denoted by b1, b2, and b3, respectively) correspond to p1, the advertiser server returns G1, which indicates that the ads decided by the advertiser server to participate in the placement include the ads corresponding to a1, a2, b1, b2, and b 3. After the media server receives the G1 replied by the advertiser server, the media server may obtain ad IDs (b1, b2, and b3) associated with the IDs (a1 and a2) in the ad dimension and the ID (p1) in the promotion plan dimension, and use the ads corresponding to a1, a2, b1, b2, and b3 as the second ad to be delivered participating in ad delivery.

In this embodiment, the media server may support the reply strategies of the advertiser in different dimensions by using the strategy identifier, and the second advertisement to be delivered, which is determined to participate in advertisement delivery, may satisfy multiple delivery appeal of the advertiser according to the advertisement associated with each strategy dimension identifier bound by the strategy identifier.

In one embodiment, before the step of sending an advertisement request to the associated advertiser server according to the first placement information, the method may further comprise the steps of: screening in an advertisement library based on the first delivery information to obtain a first advertisement to be delivered; and determining the associated advertiser server according to the advertiser server corresponding to the first advertisement to be delivered.

After the media server selects the first advertisement to be delivered, the associated advertiser server is determined according to the advertiser server corresponding to the first advertisement to be delivered, and specifically, the advertiser server in which the RTAID is registered in the advertiser server corresponding to the first advertisement to be delivered may be determined as the associated advertiser server.

In this embodiment, after the media server performs advertisement rough selection by using the data and model accumulated by itself, the media server sends an advertisement request to the advertiser server only when there is an advertisement of the advertiser in the rough selection result, so that the sending number of the advertisement request can be reduced, network transmission resources required for sending the advertisement request are reduced, and resource occupation is reduced.

In an embodiment, the step of sending an advertisement request to an associated advertiser server according to the first placement information may specifically include the following steps: acquiring random release information; and sending an advertisement request to the associated advertiser server based on the first placement information and the random placement information.

The media server performs rough selection, and when the rough selection result contains an advertisement of an advertiser, an advertisement request is sent to the advertiser, which may cause the portrait of the user to be revealed. The reason is that if the rough selection process includes advertisement targeting screening, the advertisements which can appear in the rough selection result represent that the user hits the targeting of the advertisements, and if the advertisements are targeted by the advertiser, when the advertisement is targeted to the user tags, such as gender, age and the like, the advertiser can easily obtain the user portrait accessing the advertisement display platform, which is not beneficial to the platform to protect the privacy of the user.

Based on this, the media server may simultaneously transmit an advertisement request determined based on the random placement information in addition to the advertisement request determined based on the first placement information when transmitting the advertisement request to the advertiser server. The random delivery information includes random user information including device information used when a random user accesses a page including an advertisement space, and the random user may be a user who does not hit an advertisement target corresponding to the advertiser server. By doping the advertisement request for protecting random user information, the advertiser server is difficult to determine which user corresponding to the user information carried in the request hits the advertisement target, so that the probability of obtaining the user portrait by the advertiser server is reduced, the user portrait is protected from being leaked, and the safety of the user information is improved.

In one embodiment, as shown in fig. 10, an advertisement delivery method is provided, which is described by taking the method as an example applied to the advertiser server 104 in fig. 1, and includes the following steps S1002 to S1006.

S1002, receiving an advertisement request sent by the media server according to the corresponding first delivery information when the media server reaches the advertisement delivery triggering condition.

S1004, determining a strategy identifier when participating in advertisement delivery corresponding to the advertisement request according to the advertisement request, wherein the strategy identifier is used for indicating advertisements participating in the advertisement delivery under each strategy dimension.

S1006, an advertisement response is returned to the media server, the advertisement response carries a strategy identifier, and the media server determines the target advertisement delivery based on the first delivery information and the strategy identifier.

For details of steps S1002 to S1006, reference may be made to the foregoing embodiments, and details are not repeated herein. According to the advertisement delivery method, when the advertisement delivery triggering condition is met, the media server acquires corresponding first delivery information, an advertisement request is sent to the associated advertiser server according to the first delivery information, the advertiser server can decide whether to participate in corresponding advertisement delivery according to the advertisement request and replies corresponding strategy marks, the strategy marks are used for indicating advertisements participating in advertisement delivery under various strategy dimensions, the media server determines targeted advertisement delivery based on the first delivery information and the strategy marks replied by the advertiser server, and accordingly, the advertiser can be supported to reply in different dimensions through the strategy marks, and accordingly various delivery requirements of the advertiser are met.

In an embodiment, the step of determining, according to the advertisement request, a policy identifier when participating in an advertisement delivery corresponding to the advertisement request may specifically include the following steps: acquiring second delivery information carried by the advertisement request, wherein the second delivery information is determined according to the first delivery information and the registration information; and determining a strategy identifier when participating in advertisement delivery corresponding to the advertisement request according to the second delivery information. For details of the steps of this embodiment, reference may be made to the foregoing embodiments, which are not described herein again.

In one embodiment, the first placement information includes first user information, first ad slot information, and first traffic source information. When the registration information contains the advertisement space issuing parameters, the second delivery information comprises: first user information, first advertisement slot information and first traffic source information; when the registration information does not contain the advertisement space issuing parameters, the second delivery information comprises: first user information and first traffic source information. For the details of this embodiment, reference may be made to the foregoing embodiments, which are not described herein again.

In an embodiment, the step of receiving an advertisement request sent by a media server according to corresponding first delivery information when an advertisement delivery trigger condition is reached may specifically include the following steps: and receiving an advertisement request sent by the media server according to the corresponding first delivery information and the random delivery information when the media server reaches the advertisement delivery triggering condition. For the details of this embodiment, reference may be made to the foregoing embodiments, which are not described herein again.

In one embodiment, as shown in fig. 11, an interaction flow diagram of an advertisement delivery method is provided, which includes the following steps: a user accesses an advertisement front end (advertisement display platform), when a page containing advertisement positions is triggered, a media server acquires a user tag and a flow tag from the advertisement display platform, performs rough selection in an advertisement library by using self-accumulated data and models, and simultaneously sends an advertisement request to a related advertiser server; after receiving the advertisement request, the advertiser server determines whether to participate in corresponding advertisement delivery by using the data and the model accumulated by the advertiser server, and returns a strategy identifier to the media server; and the media server determines the target advertisement delivery by combining the rough selection result and the advertiser reply information.

In one embodiment, as shown in FIG. 12, a system diagram for advertisement placement is provided, comprising an advertisement presentation system, an advertisement refinement system, an advertisement rough placement system, an advertisement library, an advertisement placement system, an RTA system, and an advertiser server. The advertisement delivery system is configured with an advertiser white list which comprises an identifier of whether RTA advertisement is sent or not and whether an advertisement site ID is sent or not. The advertisements delivered by the advertisers in the advertisement delivery system are stored in an advertisement library. A user accesses the advertisement display system, when a page containing advertisement positions is triggered, the advertisement fine arrangement system acquires corresponding first release information from the advertisement display system, requests the advertisement coarse arrangement system to perform coarse arrangement according to the first release information, and simultaneously requests the RTA system to issue an advertisement request to an advertiser server registered with the RTAID (if the first release information does not have a user equipment ID, the RTA system is not requested); the advertisement rough arrangement system screens a first advertisement to be launched from the advertisement library and returns a rough selection result to the advertisement fine arrangement system, and the returned first advertisement to be launched carries an identifier of whether an RTA advertisement is sent or not and an identifier of whether an advertisement site ID is sent or not; the RTA system issues an advertisement request to an advertiser server registered with the RTAID, and distributes each flow to the advertiser server meeting the requirement; the advertiser server determines whether to participate in advertisement putting according to the advertisement request and returns a strategy ID to the RTA system; the RTA system uniformly transmits the received strategy ID back to the advertisement fine-ranking system, if abnormal conditions such as timeout and the like returned by the advertiser server occur, the RTA system is defaulted to participate in advertisement delivery and is regarded as common direct-delivery advertisement; the advertisement fine-ranking system receives and records the strategy ID, and performs subsequent screening by combining the rough selection result and the strategy ID to finally determine a target advertisement delivery; the advertisement display system displays targeted advertisements to users.

In the embodiment, flexible configuration between the delivery targets and the corresponding advertisements can be realized through the strategy ID, the advertiser can conveniently adjust the advertisements corresponding to the delivery targets, the configuration cost is reduced, the reply of the advertiser under each strategy dimension can be supported through the strategy ID, the hit probability of the advertisements participating in the delivery is improved, the advertisement conversion effect is obviously improved, the unit price of ecpm (the cost of displaying one thousand advertisements per time) which can be borne by the advertiser is increased, and the overall profit of the media is improved.

It should be understood that although the various steps in the flowcharts of fig. 2-3, 9-10 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-3 and 9-10 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed alternately or alternately with other steps or at least some of the other steps.

In one embodiment, as shown in fig. 13, there is provided an advertisement delivery apparatus 1300, which may be a part of a computer device by using a software module or a hardware module, or a combination of the two modules, and is described by taking the application of the apparatus to the media server 103 in fig. 1 as an example, the apparatus specifically includes: an obtaining module 1310, a first sending module 1320, a first receiving module 1330, and a delivering module 1340, wherein:

the obtaining module 1310 is configured to obtain corresponding first delivery information when the advertisement delivery trigger condition is reached.

A first sending module 1320, configured to advertise the request to the associated advertiser server according to the first placement information.

The first receiving module 1330 is configured to receive an advertisement response returned by the advertiser server according to the advertisement request, where the advertisement response carries a policy identifier determined when the advertiser server determines to participate in advertisement delivery corresponding to the advertisement request, where the policy identifier is used to indicate advertisements in each policy dimension participating in advertisement delivery.

A placement module 1340 configured to determine to target placement of the advertisement based on the first placement information and the policy identification.

In one embodiment, the first sending module 1320 includes: a determining unit and a transmitting unit. The determining unit is used for determining second delivery information corresponding to the associated advertiser server according to the first delivery information and the registration information of the associated advertiser server. The sending unit is used for sending an advertisement request to the associated advertiser server, and the advertisement request carries second delivery information.

In one embodiment, the first placement information includes first user information, first ad slot information, and first traffic source information. The determining unit is specifically configured to determine the second delivery information according to the first user information, the first advertisement space information, and the first traffic source information when the registration information includes the advertisement space delivery parameter.

In one embodiment, the first placement information includes first user information, first ad slot information, and first traffic source information. The determining unit is specifically configured to determine the second delivery information according to the first user information and the first traffic source information when the registration information does not include the advertisement slot delivery parameter.

In one embodiment, the apparatus further includes a generation module, configured to receive a registration request, where the registration request carries registration information of a corresponding advertiser server, and generate a registration identifier associated with the registration information.

In one embodiment, the apparatus further includes an allocation module, configured to receive an allocation request, where the allocation request carries the registration identifier and the delivery target information of the associated advertiser server, and generate a corresponding policy identifier according to the registration identifier and the delivery target information.

In one embodiment, the apparatus further includes a binding module, configured to receive a binding request, where the binding request carries a policy identifier and information to be bound, and the information to be bound includes: the method comprises the steps of strategy dimension and dimension identification under each strategy dimension, wherein the strategy dimension comprises one or more of advertisement dimension, promotion plan dimension, advertiser dimension and agent dimension, and the strategy identification is bound with information to be bound.

In one embodiment, the apparatus further includes a sending object determining module, configured to obtain the generated registration identifier before sending the advertisement request to the associated advertiser server according to the first delivery information, and determine the associated advertiser server according to the advertiser server corresponding to the registration identifier.

In one embodiment, delivery module 1340 includes: the device comprises a screening unit, an acquisition unit and a determination unit. The screening unit is used for screening in the advertisement library based on the first release information to obtain a first advertisement to be released. The obtaining unit is used for obtaining a second advertisement to be launched participating in advertisement launching based on the strategy identification. And the determining unit is used for determining the target advertisement to be delivered according to the first advertisement to be delivered and the second advertisement to be delivered.

In one embodiment, the obtaining unit is specifically configured to: acquiring binding information of the strategy identification, wherein the binding information comprises dimension identification under each strategy dimension; and obtaining a second advertisement to be launched participating in advertisement launching according to the advertisement associated with each dimension identifier.

In one embodiment, the apparatus further includes a screening module configured to, before sending the advertisement request to the associated advertiser server according to the first placement information, perform screening in an advertisement library based on the first placement information to obtain a first advertisement to be placed. And the sending object determining module is used for determining the associated advertiser server according to the advertiser server corresponding to the first advertisement to be launched.

In one embodiment, the first sending module 1320 further includes a random information obtaining unit for obtaining the random placement information. The sending unit is used for sending an advertisement request to the associated advertiser server based on the first putting information and the random putting information.

In one embodiment, as shown in fig. 14, an advertisement delivery apparatus 1400 is provided, which may be a part of a computer device using a software module or a hardware module, or a combination of the two modules, and is described by taking the application of the method to the advertiser server 102 in fig. 1 as an example, and specifically includes: a second receiving module 1410, a determining module 1420, and a second sending module 1430, wherein:

the second receiving module 1410 is configured to receive an advertisement request sent by the media server according to the corresponding first delivery information when the media server reaches the advertisement delivery triggering condition.

The determining module 1420 is configured to determine, according to the advertisement request, a policy identifier when participating in advertisement delivery corresponding to the advertisement request, where the policy identifier is used to indicate an advertisement participating in advertisement delivery under each policy dimension.

The second sending module 1430 is configured to return an advertisement response to the media server, where the advertisement response carries the policy identifier, and the media server determines that the target advertisement is delivered based on the first delivery information and the policy identifier.

In one embodiment, the determining module 1420 is specifically configured to: acquiring second delivery information carried by the advertisement request, wherein the second delivery information is determined according to the first delivery information and the registration information; and determining a strategy identifier when participating in advertisement delivery corresponding to the advertisement request according to the second delivery information.

In one embodiment, the first placement information includes first user information, first ad slot information, and first traffic source information. When the registration information contains the advertisement space issuing parameters, the second delivery information comprises: the first user information, the first ad slot information, and the first traffic source information.

In one embodiment, the first placement information includes first user information, first ad slot information, and first traffic source information. When the registration information does not contain the advertisement space issuing parameters, the second delivery information comprises: first user information and first traffic source information.

In an embodiment, the second receiving module 1410 is specifically configured to receive an advertisement request sent by the media server according to the corresponding first delivery information and the random delivery information when the advertisement delivery trigger condition is reached.

For specific limitations of the advertisement delivery device, reference may be made to the above limitations of the advertisement delivery method, which will not be described herein again. The modules in the advertisement delivery device can be implemented in whole or in part by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.

In one embodiment, a computer device is provided, which may be a server, and its internal structure diagram may be as shown in fig. 15. The computer device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of advertisement delivery.

Those skilled in the art will appreciate that the architecture shown in fig. 15 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.

In one embodiment, a computer device is further provided, which includes a memory and a processor, the memory stores a computer program, and the processor implements the steps of the above method embodiments when executing the computer program.

In an embodiment, a computer-readable storage medium is provided, in which a computer program is stored which, when being executed by a processor, carries out the steps of the above-mentioned method embodiments.

It should be understood that the terms "first", "second", etc. in the above-described embodiments are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implying any number of technical features indicated.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database or other medium used in the embodiments provided herein can include at least one of non-volatile and volatile memory. Non-volatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical storage, or the like. Volatile Memory can include Random Access Memory (RAM) or external cache Memory. By way of illustration and not limitation, RAM can take many forms, such as Static Random Access Memory (SRAM) or Dynamic Random Access Memory (DRAM), among others.

The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.

The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.

Claims

1. A resource delivery method, the method comprising:

2. The method of claim 1, wherein sending a resource request to an associated demand-side server based on the first placement information comprises:

determining second release information corresponding to the associated demand side server according to the first release information and the registration information of the associated demand side server;

and sending a resource request to the associated demand side server, wherein the resource request carries the second delivery information.

3. The method of claim 2, wherein the first placement information comprises first user information, first placement location information, and first traffic source information;

according to the first release information and the registration information of the associated demand side server, determining second release information corresponding to the associated demand side server, wherein the second release information comprises any one of the following two items:

when the registration information contains a release position issuing parameter, determining second release information according to the first user information, the first release position information and the first flow source information;

and when the registration information does not contain the releasing position issuing parameters, determining second releasing information according to the first user information and the first flow source information.

4. The method of claim 1, further comprising at least one of:

the first item:

receiving a registration request, wherein the registration request carries registration information corresponding to the demand side server;

generating a registration identifier associated with the registration information;

the second term is:

receiving a distribution request, wherein the distribution request carries the registration identifier of the associated demand side server and the release target information;

generating a corresponding strategy identifier according to the registration identifier and the release target information;

the third item:

receiving a binding request, wherein the binding request carries a policy identifier and information to be bound, and the information to be bound comprises: strategy dimensions and dimension identification under each strategy dimension;

and binding the strategy identification with the information to be bound.

5. The method according to any one of claims 1 to 4, comprising any one of the following two:

the first item:

before sending a resource request to the associated demand side server according to the first delivery information, the method further includes:

acquiring the generated registration identifier;

determining a related demand side server according to the demand side server corresponding to the registration identifier;

the second term is:

determining a target delivery resource based on the first delivery information and the policy identifier, including:

screening in a resource library based on the first release information to obtain a first resource to be released;

obtaining a second resource to be released participating in the resource release based on the strategy identification;

and determining a target resource to be released according to the first resource to be released and the second resource to be released.

6. The method according to any one of claims 1 to 4, further comprising, before sending a resource request to an associated demand-side server according to the first placement information:

determining a related demand side server according to the demand side server corresponding to the first resource to be launched;

sending a resource request to the associated demand side server according to the first release information, wherein the resource request comprises:

acquiring random release information;

and sending a resource request to the associated demand side server based on the first release information and the random release information.

7. A resource delivery method, the method comprising:

8. The method according to claim 7, wherein determining, according to the resource request, a policy identifier for participating in resource delivery corresponding to the resource request includes:

acquiring second release information carried by the resource request, wherein the second release information is determined according to the first release information and registration information;

and determining a strategy identifier when participating in resource delivery corresponding to the resource request according to the second delivery information.

9. The method of claim 8, wherein the first placement information comprises first user information, first placement location information, and first traffic source information;

when the registration information includes a delivery position delivery parameter, the second delivery information includes: the first user information, the first delivery position information and the first traffic source information;

when the registration information does not include the delivery position issue parameter, the second delivery information includes: the first user information and the first traffic source information.

10. The method according to any one of claims 7 to 9, wherein receiving the resource request sent by the provider server according to the corresponding first delivery information when the resource delivery triggering condition is reached, comprises:

and receiving a resource request sent by the server at the supply side according to the corresponding first release information and the random release information when the server reaches the resource release triggering condition.