CN112633930A - Page resource delivery method and device and electronic equipment - Google Patents
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Abstract
The application discloses a page resource delivery method, a page resource delivery device and electronic equipment, wherein the method comprises the following steps: responding to a resource release request, and acquiring configuration data, wherein the configuration data is used for configuring resource information; acquiring the resource information according to the configuration data; acquiring the importance level of each resource information and the page level of a page resource formed by each resource information according to the associated data of each resource information, wherein the associated data comprises the click times, the access times and the selection times of the resource information; and detecting the importance level and the value of the page level, and when the importance level and the page level are detected to meet preset delivery conditions, delivering the page resources to the target advertisement space specified in each resource information.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for delivering page resources, and an electronic device.
Background
With the development of the internet, more and more merchants select a media platform on the line to launch advertisement page resources, and images or videos of some new products are displayed in the form of banner advertisements and the like in the media platform on the line, so that users are attracted to click corresponding advertisement pages to enter introduction or purchase pages of the products.
The page advertisement resource is typically generated from the resource information enumerated by the template. In the existing advertisement resource delivery mode, a template is formed by configuring each resource information selected by a worker, if a media advertisement site address, a material address, a commodity detail page link and the like need to be filled in or copied and pasted in a form to form a form template, and then corresponding page resources are obtained according to the form template to form page advertisement resources for delivery. However, since different users have different preferences for the advertisement displayed on the web page, the delivered page resources are not necessarily attractive to the users, which results in a low accuracy of delivering the page resources, and the delivered page resources cannot achieve an intended popularization effect, thereby resulting in an ineffective consumption of the delivered resources in the delivering process.
Disclosure of Invention
The application aims to solve at least one of technical problems in the prior art, and provides a page resource releasing method, a page resource releasing device and electronic equipment, so that the page resource releasing accuracy is improved, and the invalid consumption of released resources is reduced.
The embodiment of the application provides a page resource releasing method, which comprises the following steps:
responding to a resource release request, and acquiring configuration data, wherein the configuration data is used for configuring resource information;
acquiring the resource information according to the configuration data;
acquiring the importance level of each resource information and the page level of a page resource formed by each resource information according to the associated data of each resource information, wherein the associated data comprises the click times, the access times and the selection times of the resource information;
and detecting the importance level and the value of the page level, and when the importance level and the page level are detected to meet preset delivery conditions, delivering the page resources to the target advertisement space specified in each resource information.
Further, the responding to the resource delivering request and receiving the configuration data of each resource information includes:
responding to a resource release request on each resource position of a page, and acquiring configuration data of each resource information from a configuration form of each resource position, wherein the configuration forms of each resource position are different from each other, and one resource position correspondingly acquires one configuration data.
Further, the responding to the resource release request on each resource position of the page includes:
responding to a resource release request of a target client on each resource position of a page;
after responding to the resource release request of the target client on each resource position of the page, the method further comprises the following steps:
providing a set of configuration forms associated with the target client, the set of configuration forms including a plurality of configuration forms.
Further, the resource delivery request comprises target user information;
after responding to the resource release request on each resource position of the page, the method further comprises the following steps:
providing the configuration form associated with the target user information for the resource bit.
Further, before responding to the resource placement request on each resource slot of the page, the method further includes:
receiving a resource bit configuration request, wherein the resource bit configuration request carries resource bit configuration information in the page;
and configuring a plurality of resource positions according to the resource release request.
Further, the obtaining of the importance level of each resource information and the page level of the page resource formed by each resource information according to the associated data of each resource information includes:
inputting the associated data of each resource information into a trained decision tree model to obtain the importance level of each resource information, and inputting the associated data of each resource information into a trained naive Bayesian model in parallel to obtain the page level of the page resource formed by each resource information.
Further, the resource information includes a source of the material;
the delivering the page resource to the target advertisement space specified in each resource information includes:
acquiring a corresponding target material according to the material source;
and after the target material is loaded to the page resource, the page resource loaded with the target material is delivered to the target advertisement space.
Further, the obtaining of the corresponding target material according to the material source includes:
acquiring an initial material according to the material source;
extracting a preset image area of a material image in the initial material;
and scaling the preset image area in an equal ratio according to the target advertisement space to obtain the target material.
Further, the extracting the preset image area of the material image in the initial material includes:
acquiring a plurality of length-width pixel ratios of a plurality of preset regions of the material image, wherein the length-width pixel ratios are formed by length pixels and width pixels of the preset regions;
and marking the preset area corresponding to the length-width pixel ratio which is closest to the area aspect ratio in the plurality of length-width pixel ratios as the preset image area, wherein the area aspect ratio is formed according to the length attribute and the width attribute of the target advertisement space.
Further, the scaling the preset image area according to the target advertisement space to obtain the target material includes:
marking the image attribute which meets a preset marking strategy in the long pixels and the wide pixels of the preset image area, wherein the preset marking strategy comprises marking the image attribute with a larger pixel value in the long pixels and the wide pixels of the preset image area;
acquiring a corresponding target basic attribute from a plurality of basic attributes of the target advertisement space according to the marked image attribute, wherein the plurality of basic attributes comprise a length attribute and a width attribute of the advertisement space, the length attribute corresponds to the long pixel, and the width attribute corresponds to the wide pixel;
and scaling the preset image area in an equal ratio according to the attribute ratio of the marked image attribute to the target basic attribute to obtain the target material.
Further, in this embodiment, a page resource delivering apparatus is further provided, including:
the data acquisition module is used for responding to the resource release request and acquiring each configuration data, wherein the configuration data is used for configuring resource information;
a resource obtaining module, configured to obtain each piece of resource information according to each piece of configuration data;
the level determining module is used for acquiring the importance level of each resource information and the page level of the page resource formed by each resource information according to the associated data of each resource information, wherein the associated data comprises the click times, the access times and the selection times of the resource information;
and the resource delivery module is used for detecting the importance level and the numerical value of the page level, and delivering the page resource to a target advertisement space specified in each resource information when detecting that the importance level and the page level meet a preset delivery condition.
Further, an embodiment of the present application provides an electronic device, including: the system comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the program to realize the page resource release method according to the embodiment.
Further, an embodiment of the present application provides a computer-readable storage medium, where computer-executable instructions are stored, and the computer-executable instructions are configured to cause a computer to execute the page resource delivering method according to the embodiment.
Compared with the prior art, the embodiment obtains the resource information by obtaining the configuration data, obtains the importance level of each resource information and the page level of the formed page resource according to the associated data of each resource information, and puts the page resource into the target advertisement space specified by the corresponding resource information when detecting that the importance level and the page level meet the pre-putting condition, so that the displayed advertisement can better meet the preference of the user, the page resource attracts the user to a greater extent, the putting accuracy of the page resource is improved, and the ineffective consumption of the put resource in the putting process is reduced.
In the above embodiment, the configuration form of each resource bit is obtained by responding to the resource release request on each resource bit of the page, so as to obtain the configuration data corresponding to each resource information, and the configuration information on each resource bit can be more clearly and accurately obtained.
The embodiment responds to the resource releasing request of the target client on each resource position of the page, can release the page resources more accurately aiming at the target client, can provide a plurality of configuration forms, and can select the page resources preferred by the user of the target client to the maximum extent for releasing.
The embodiment associates the provided configuration form with the target user information, further conforms to the preference of the user, and improves the accuracy of page resource delivery.
In the embodiment, the resource bit configuration request carries the resource bit configuration information in the page, and then a plurality of resource bits are configured according to the resource release request, so that the number of the resource bits can be adjusted, and the page resource to be released can be better set.
In the embodiment, the importance level acquisition and the page level acquisition of the page resource are performed in parallel, so that the time consumption can be reduced on the premise of not influencing the acquired importance level and the page level result.
According to the embodiment, the material source is used as the resource information, so that the corresponding target material can be acquired more quickly when the target material is acquired, and the required storage space is reduced.
According to the embodiment, the preset area image of the material image is obtained, and the preset area image is scaled in an equal ratio according to the target advertisement space, so that the distortion condition caused by the material image being put on the target advertisement space can be avoided.
In the embodiment, the length-width pixel ratios of the preset areas of the material image are obtained, the length-width pixel ratio closest to the area length-width ratio is selected and correspondingly marked as the preset image area, the preset image area more adaptive to the advertisement can be selected for scaling in an equal ratio, the core content of the material can be displayed better and the display quality of the material can be improved.
In the process of obtaining the target material, the embodiment marks the image attribute with the larger pixel in the long pixel and the wide pixel in the preset image area, obtains the attribute proportion according to the marked image attribute and the obtained basic attribute of the corresponding target advertisement space, and performs equal-ratio scaling on the preset image area according to the attribute proportion to obtain the target material, so that the scaling proportions of the long pixel and the wide pixel of the target material are consistent, deformation and distortion are not easy to occur, the content of the available material can be completely displayed, and the influence on the display quality of the available material is avoided.
Drawings
The present application is further described with reference to the following figures and examples;
FIG. 1 is a diagram of an application environment of a method for delivering page resources in an embodiment;
FIG. 2 is a flowchart illustrating a page resource delivery method according to an embodiment;
FIG. 3 is a block diagram illustrating an exemplary embodiment of a page resource delivery apparatus;
FIG. 4 is a block diagram of a computer device in one embodiment.
Detailed Description
Reference will now be made in detail to the present embodiments of the present application, preferred embodiments of which are illustrated in the accompanying drawings, which are for the purpose of visually supplementing the description with figures and detailed description, so as to enable a person skilled in the art to visually and visually understand each and every feature and technical solution of the present application, but not to limit the scope of the present application.
The page advertisement resource is typically generated from the resource information enumerated by the template. In the existing advertisement resource delivery mode, a template is formed by configuring each resource information selected by a worker, if a media advertisement site address, a material address, a commodity detail page link and the like need to be filled in or copied and pasted in a form to form a form template, and then corresponding page resources are obtained according to the form template to form page advertisement resources for delivery. However, since different users have different preferences for the advertisement displayed on the web page, the delivered page resources are not necessarily attractive to the users, which results in a low accuracy of delivering the page resources, and the delivered page resources cannot achieve an intended popularization effect, thereby resulting in an ineffective consumption of the delivered resources in the delivering process. The page resource is an advertisement file placed in an advertisement space, the advertisement file is generated by a template and resource information, the template can be understood as a frame of the advertisement file, namely a semi-finished product of the advertisement file capable of being edited for the second time, the template usually comprises a background picture, a specified frame color matching, an appointed character font, an appointed character color matching or an appointed typesetting mode of the background picture and an advertisement material and the like, and the resource information is the advertisement material (comprising a product picture, a publicity language and other documents).
To solve the above technical problem, as shown in fig. 1, the method is an application environment diagram of a page resource delivery method in one embodiment. Referring to fig. 1, the page resource delivery system includes a user terminal 110 and a server 120. The user terminal 110 and the server 120 are connected through a network. The user terminal 110 may specifically be a desktop user terminal. The user terminal 110 may be implemented as a stand-alone user terminal or as a user terminal cluster consisting of a plurality of user terminals. The server 120 may be implemented as a stand-alone server or a server cluster composed of a plurality of servers. The server responds to a resource releasing request sent by the user terminal, obtains configuration data and obtains resource information according to the configuration data. And the server acquires the importance level of each resource information and the page level of the formed page resource according to the associated data of each resource information, and puts the page resource into the target advertisement space designated by the corresponding resource information when detecting that the importance level and the page level meet the pre-putting condition.
Hereinafter, the page resource delivering method provided by the embodiment of the present application will be described and explained in detail through several specific embodiments.
In one embodiment, as shown in FIG. 2, a method for page resource delivery is provided. The embodiment is mainly illustrated by applying the method to computer equipment. The computer device may specifically be the server 120 in fig. 1 described above.
Referring to fig. 2, the page resource delivery method specifically includes the following steps:
and S11, responding to the resource release request, and acquiring each configuration data, wherein the configuration data is used for configuring resource information.
In this embodiment, the server responds to the resource delivery request to obtain each configuration data, where the resource delivery request may be input to the user terminal corresponding to the page by the user and then sent to the server through the user terminal, or may be initiated by the user terminal corresponding to the page and sent to the server; other servers can also send resource delivery requests to the server according to historical preference statistics in the user terminal, the historical preference statistics is the prior art and is not a key technology of the embodiment, and details are not repeated herein; the server may obtain the configuration data from a database, other servers or the user terminal. The resource release request comprises various configuration data required by forming page resources. The configuration data comprises each resource information, the position in the target advertisement position corresponding to each resource information and the acquisition address of each resource information. For example, the server responds to a resource placement request sent by the user terminal 1, and the resource placement request comprises one or more picture configuration data and one or more video configuration data required for forming a new activity advertisement of song on city on cloud.
In one embodiment, receiving configuration data of each resource information in response to a resource placement request includes:
responding to the resource releasing request on each resource position of the page, and acquiring configuration data of each resource information from the configuration form of each resource position, wherein the configuration forms of each resource position are different from each other, and one resource position correspondingly acquires one configuration data.
In this embodiment, one or more resource slots may be provided in one page for advertisement delivery, so that a user terminal corresponding to the page where the plurality of resource slots are located initiates a resource delivery request and sends the resource delivery request to the server, and the server responds to the resource delivery request on each resource slot, generates a configuration form of each resource slot according to the resource delivery request on each resource slot, and obtains corresponding configuration data from each configuration form. The configuration form is a list or a table generated according to configuration data required by page resources to be formed. For example, a resource slot is available on the san qi interworking officer network of the user terminal 1 for advertisement delivery, which is the top of the page, so that the user terminal 1 sends resource delivery requests according to the resource slot on the top of the page. For the top of the page, the server responds to the resource delivery request, and generates a configuration form 1 according to a new activity advertisement of 'song of city on cloud' to be formed on the top of the page, wherein the configuration form 1 is a list, and required picture materials, positions of the picture materials on the top of the page respectively, and links between the picture materials and other pages are recorded in the list.
In this embodiment, the configuration form of each resource bit is obtained by responding to the resource release request on each resource bit of the page, so as to obtain the configuration data corresponding to each resource information, and the configuration information on each resource bit can be more clearly and accurately obtained.
In one embodiment, responding to a resource placement request on resource slots of a page includes:
and responding to the resource release request of the target client on each resource position of the page.
After responding to the resource release request of the target client on each resource position of the page, the method further comprises the following steps:
a set of configuration forms associated with the target client is provided, the set of configuration forms including a plurality of configuration forms.
In this embodiment, a target client generates a corresponding resource delivery request according to a web resource to be delivered in each resource position of a page, and sends the resource delivery request to a server, the server responds to the received resource delivery request, after the response, the server generates a configuration form set related to the target client according to the resource delivery request, the configuration form set includes a plurality of configuration forms, and one or more configuration forms corresponding to each resource position of the page may be used. Wherein, for the configuration form set related to the target client, the configuration form set of the page resources recommended by the similar application program can be generated according to the application program installed in the target client; the relevant configuration form set can also be generated according to the service frequently run by the target client, for example, the target client frequently runs the service of big data statistics, so the configuration form set of page resources such as big data statistics software or big data statistics algorithm can be generated; the related configuration form set can also be generated according to the webpage content frequently visited by the target client, for example, the target client frequently visits the pseudo-ginseng mutual entertainment official network, so that the configuration form set of the page resource recommended by the pseudo-ginseng mutual entertainment new game can be generated. According to the generated configuration form set of the page, each resource position can have a plurality of configuration forms, for example, in the resource positions at the top of the page of the target client, according to the configuration form set of the page resources recommended by the new game of generating pseudo-ginseng entertaining for each other, a configuration form corresponding to the webpage resources recommended by the game of song on the city on the cloud can be provided, a configuration form corresponding to the webpage resources recommended by the game of national war on the whole world can be provided, and a configuration form corresponding to the webpage resources introduced by the new activity of song on the city on the cloud can be provided.
In this embodiment, in response to a resource delivery request of a target client on each resource position of a page, the delivery of the page resource can be performed more accurately for the target client, and a plurality of configuration forms can be provided, so that the page resource preferred by a user of the target client can be selected to be delivered to the maximum extent.
In one embodiment, the resource placement request includes target user information.
After responding to the resource release request on each resource position of the page, the method further comprises the following steps:
a configuration form associated with the target user information is provided for the resource bit.
In this embodiment, the resource release request includes target user information, and the server generates a configuration form associated with the target user information for each resource slot according to the resource release request. The configuration form may be a set of configuration forms. For the configuration form related to the target user information, the configuration form of the page resource can be generated according to the age and the gender of the user in the target user information; or generating a related configuration form according to the work done by the user in the target user information, for example, the target user is engaged in game software development, so that a configuration form of page resources such as game development code forum recommendation can be generated; and a related configuration form can be generated according to the webpage content frequently visited by the user in the target user information, for example, the target user frequently visits the pseudo-ginseng mutual entertainment official network, so that a configuration form of a page resource recommended by the pseudo-ginseng mutual entertainment new game can be generated.
In this embodiment, the provided configuration form is associated with the target user information, so as to further conform to the preference of the user, and improve the accuracy of page resource delivery.
In one embodiment, before responding to the resource placement request on each resource slot of the page, the method further comprises:
and receiving a resource bit configuration request, wherein the resource bit configuration request carries resource bit configuration information in the page.
And configuring a plurality of resource bits according to the resource release request.
In this embodiment, before responding to a resource release request, a server receives and responds to a resource bit configuration request to configure a resource bit, where the resource bit configuration request may be input to a user terminal corresponding to a page by a user and then sent to the server through the user terminal, or may be initiated by the user terminal corresponding to the page and sent to the server; the resource bit configuration request may also be sent to the server by another server according to historical preference statistics in the user terminal, where the historical preference statistics is a prior art and is not a key technology of this embodiment, and details are not described here. The resource bit allocation request includes the number of resource bits in the page and the position of each resource bit in the page.
In this embodiment, the resource bit configuration request carries resource bit configuration information in the page, and then a plurality of resource bits are configured according to the resource release request, so that the number of the resource bits can be adjusted, and the page resource to be released can be better set.
And S12, acquiring the resource information according to the configuration data.
In this embodiment, the server obtains each resource information according to each configuration data, where the configuration data includes the required resource information and the requirement for the corresponding resource information, such as an advertisement slot to be delivered by the resource information, the size of the resource information, and the content of the resource information. Here, the advertisement slot to which the resource information is to be delivered refers to a specific position of the resource information in the resource slot.
For example, the server obtains "song on city on cloud" game cover picture material, "heaven team set" text material, and address material of the registration login link from the database according to the configuration data 1 of "song on city on cloud" new campaign advertisement. The resource bit corresponding to the configuration data is a rectangular area with a length attribute of 1000 pixels and a width attribute of 800 pixels at the top of the page, the rectangular area is averagely divided into four non-overlapping sub-rectangular areas with a length attribute of 250 pixels and a width attribute of 200 pixels, and the four sub-rectangular areas are numbered from left to right from top to bottom as sub-area 1, sub-area 2, sub-area 3 and sub-area 4. According to the configuration data 1, the picture material of the game cover of the song on city on the cloud covers the whole rectangular area, the character material of the small team of heaven covers the sub-area 1, and the address material of the registration login link covers the rectangular area 3.
S13, according to the associated data of each resource information, obtaining the importance level of each resource information and the page level of the page resource formed by each resource information, wherein the associated data comprises the click times, the access times and the selection times of the resource information.
In this embodiment, for the associated data of each resource information, the associated data of each resource information in each user terminal may be collected by the server, or the associated data of each resource information may be collected by each user terminal and then sent to the server for statistics, or the associated data of each resource information collected by each user terminal may be stored in the database or other servers, and the server obtains the associated data from the database or other servers. For the acquisition of the importance level of each resource information, thresholds can be set for the number of clicks, the number of accesses and the number of selections in the associated data of the resource information through the server, different levels are set according to the comparison condition of each associated data and the corresponding threshold, and then the levels of each associated data of the resource information are added to obtain the importance level of the resource information. For example, the resource information is "song on city on cloud" game cover picture material, the server sets threshold values of 200, 150, and 100 for the number of clicks, the number of visits, and the number of selections in the associated data, respectively, and sets an importance level of the associated data to be 2 when the associated data is greater than the corresponding threshold value, and sets an importance level of the associated data to be 1 when the associated data is less than or equal to the corresponding threshold value. Therefore, when the number of clicks, the number of visits, and the number of selections in the associated data of the game cover picture material of song on city on cloud are 199, 150, and 101, respectively, the rank of the number of clicks and the number of visits of the associated data is 1, the rank of the number of selections of the associated data is 2, and at this time, the importance rank of the game cover picture material of song on city on cloud is 4. In this embodiment, a specific manner of obtaining the importance level of each resource information according to the associated data of each resource information is not particularly limited.
In this embodiment, the server obtains the page level of the page resource formed by each resource information according to the associated data of each resource information, a threshold may be set by the server for the number of clicks, the number of accesses, and the number of selections in the associated data of each resource information, different levels may be set according to the comparison between the associated data of each resource information and the corresponding threshold, and then the page levels of the page resource may be obtained by adding the levels of the associated data of each resource information forming the page resource, for example, the resource information forming the page resource includes a song on the cloud game cover picture material, a team of heaven collection text material, and an address material of a registration login link, where the levels of the associated data of the song on the cloud game cover picture material are 1, and 2, and the levels of the associated data of the team of heaven collection text material are 2, 2, 1. Since the levels of the associated data of the address material in which the login link is registered are 1, and 1, the page level of the page resource is 12. Different intervals can be set by the server according to the total number of all relevant data of all resource information forming the page resources, and the different intervals correspond to different page grades. For example, the resource information forming the page resource includes "song of city on cloud" game cover picture material, "heaven team group" text material, and address material of registration login link, where each associated data of the "song of city on cloud" game cover picture material is 100, 200, each associated data of the "heaven team group" text material is 200, 100, 200, each associated data of the address material of registration login link is 100, respectively, when the total number is in the interval [0, 500), the page level is 1, when the total number is in the interval [500, 1000), the page level is 2, when the total number is in the interval [1000, 1500), the page level is 3, when the total number is in the interval [1500, 2000), the page level is 4, and so on. At this time, the total number of resource information forming a page resource is 1200, and thus the page rank of the page resource is 3. In this embodiment, a specific manner of obtaining the page rank of the page resource formed by each resource information according to the associated data of each resource information is not particularly limited.
In one embodiment, obtaining the importance level of each resource information and the page level of the page resource formed by each resource information according to the associated data of each resource information includes:
and inputting the associated data of each resource information into a trained decision tree model to acquire the importance level of each resource information, and inputting the associated data of each resource information into a trained naive Bayesian model in parallel to acquire the page level of the page resource formed by each resource information.
In this embodiment, the server obtains, according to the associated data of each resource information, an importance level of each resource information by using a trained decision tree model, where the importance level is a score, and obtains, by using a trained naive bayesian model, a page level of a page resource formed by each resource information, where the page level is also a score, where obtaining the importance level of each resource information and obtaining the page level of the page resource formed by each resource information run in parallel.
Finally, the server can carry out advertisement putting in turn from high to low according to the importance level scores of one or more resource information; or carrying out advertisement putting in sequence from high to low according to page grade scores; and the advertisement putting can be carried out according to the importance grade score and the page grade score of one or more resource information from high to low in sequence. Wherein the integration mode may be a summation mode.
In this embodiment, the importance level acquisition and the page level acquisition of the page resource are executed in parallel, so that the time consumption can be reduced on the premise of not affecting the acquired importance level and the page level result.
And S14, detecting the importance level and the numerical value of the page level, and when detecting that the importance level and the page level meet the preset delivery condition, delivering the page resource to the target advertisement space specified in each resource information.
In this embodiment, the server detects the importance level of each resource information in the page resource and the value of the page level of the page resource, compares the importance level with a preset delivery condition, and delivers the page resource to a specified target advertisement slot after the preset delivery condition is met, where the preset delivery condition may be set by a user or may be set by a server administrator.
In this embodiment, for detecting that the importance level and the page level satisfy the preset delivery condition, the server may set a threshold of the importance level of each resource information forming the page resource and a threshold of the page level, and when the importance level of one or more resource information forming the page resource satisfies the corresponding threshold, or the page level satisfies the corresponding threshold, or both the importance level of one or more resource information forming the page resource and the page level satisfy the corresponding threshold, the server may determine that the preset delivery condition is satisfied. The server can also set threshold values of the importance levels and the total number of the page levels, and when the importance levels of all resource information forming the page resources and the total number of the page levels are greater than or equal to the threshold values, the preset release conditions are considered to be met. In addition, when none of the preset delivery conditions is satisfied, the target advertisement space can be delivered according to the importance level of one or more resource information forming the page resource from high to low, or the target advertisement space can be delivered according to the page level from high to low, or the target advertisement space can be delivered according to the sum of the importance level and the page level of one or more resource information forming the page resource from high to low. In this embodiment, the content of the preset delivery condition is not specifically limited.
In one embodiment, the resource information includes a source of the elemental material;
the method for delivering the page resources to the specified target advertisement space in each resource information comprises the following steps:
and acquiring corresponding target materials according to the material sources.
And after the target material is loaded to the page resource, the page resource loaded with the target material is delivered to the target advertisement space.
The source of the material is an index of the target material, specifically, the source of the material may be a storage address of the corresponding target material, or a custom identifier of the corresponding target material, and the server may obtain the corresponding target material according to the source of the material.
In the embodiment, the material source is used as the resource information, so that the corresponding target material can be obtained more quickly when the target material is obtained, and the required storage space is reduced.
In one embodiment, obtaining corresponding target material from the source of material includes:
and acquiring initial materials according to the material source.
And extracting a preset image area of the material image in the initial material.
And scaling the preset image area in an equal ratio according to the target advertisement space to obtain a target material.
In this embodiment, the server obtains a preset image region of a material image in an initial material, where the initial material may be an object that needs to be subjected to advertisement delivery, and may be an article, an animal, or a person, and the material image is an image corresponding to the object that needs to be subjected to advertisement delivery, and the image may be a bitmap or a vector diagram.
In this embodiment, the server may obtain the preset image area by clipping, or may obtain the preset image area by inputting coordinates of each corner of the preset image area to be obtained, where the preset image area refers to an image area to be subjected to advertisement delivery in an image corresponding to an object to be subjected to advertisement delivery. Since image region acquisition belongs to the prior art, the manner of acquiring the preset image region from the material image is not particularly limited.
After the preset image area is obtained, the server performs equal-ratio scaling on the preset image area according to the target advertisement space to obtain a target material. Scaling, i.e. scaling the image long pixels and wide pixels in a uniform scale.
For example, the target advertisement space is a rectangular area with a length attribute of 500 pixels and a width attribute of 1000 pixels, and at this time, the server performs equal scaling on a rectangular preset image area with a length attribute of 800 pixels and a width attribute of 1000 pixels to obtain a target material capable of being delivered to the target advertisement space. Here, scaling according to the attribute ratio may reduce the length pixel and the width pixel of the original material to one half, one quarter, one eighth, or the like. Because the target material is to be placed in the target advertisement space, the geometric scaling can obtain the target material with the long pixel of 400 and the wide pixel of 500, the target material with the long pixel of 200 and the wide pixel of 250, the target material with the long pixel of 100 and the wide pixel of 125.
In the embodiment, the preset area image of the material image is obtained, and the preset area image is scaled in an equal ratio according to the target advertisement space, so that the distortion condition caused by the material image being put on the target advertisement space can be avoided.
In one embodiment, the extracting the preset image region of the material image in the initial material comprises:
and acquiring a plurality of length-width pixel ratios of a plurality of preset areas of the material image, wherein the length-width pixel ratios are formed by the length pixels and the width pixels of the preset areas.
And marking a preset area corresponding to the length-width pixel ratio closest to the area length-width pixel ratio in the plurality of length-width pixel ratios as a preset image area, wherein the area length-width ratio is formed according to the length attribute and the width attribute of the target advertisement space.
In this embodiment, the server may cut and obtain a plurality of preset regions according to the material image, and the length-width pixel ratios of the plurality of preset regions are different. The length-width pixel ratio is the ratio of the length pixel to the width pixel of the preset area. For example, a preset region with a long pixel of 1000 and a wide pixel of 800 and two preset regions with a long pixel of 800 and a wide pixel of 1000 and a ratio of the length to the width of 5:4 and 4:5 of the two preset regions can be obtained from a material image with a long pixel of 1000 and a wide pixel of 1000. When there is only one material image, the preset region may be cut by copying the material image.
In this embodiment, the server selects a preset region having a length-width pixel ratio closest to the aspect ratio of the region according to the length-width ratio of the region of the target advertisement space, and marks the selected preset region as a preset image region. Wherein the area aspect ratio is a ratio of the length attribute and the width attribute of the ad slot. For example, the length pixel is 1000, the width pixel is 800, the length pixel is 500 pixels, the width pixel is 300 pixels, the aspect ratio of the area is 5:3, and thus the length-width pixel ratio is 5:4 and is closest to the length-width pixel ratio, and the corresponding preset area is marked as the preset image area.
In this embodiment, a plurality of length-width pixel ratios of a plurality of preset regions of the material image are obtained, and a length-width pixel ratio closest to the aspect ratio of the region is selected and correspondingly marked as a preset image region, so that a preset image region more suitable for an advertisement can be selected for scaling in an equal ratio, core content of the material can be displayed better and display quality of the material can be improved.
In one embodiment, scaling the preset image area according to the target advertisement space to obtain the target material includes:
and marking the image attributes meeting the preset marking strategy in the long pixels and the wide pixels of the preset image area, wherein the preset marking strategy comprises marking the image attributes with larger pixel values in the long pixels and the wide pixels of the preset image area.
And acquiring corresponding target basic attributes from a plurality of basic attributes of the target advertisement space according to the marked image attributes, wherein the plurality of basic attributes comprise length attributes and width attributes of the advertisement space, the length attributes correspond to the long pixels, and the width attributes correspond to the wide pixels.
And scaling the preset image area in an equal ratio according to the attribute ratio of the marked image attribute and the target basic attribute to obtain a target material.
In this embodiment, for the long pixels and the wide pixels of the preset image area, the server selects one of the pixels to be marked according to a preset marking policy. The preset marking strategy refers to a basis for selecting one of long pixels and wide pixels of a preset image area to mark. The image attributes include long pixels and wide pixels.
The server selects one of the long pixels and the wide pixels of the preset image area with a larger pixel value for marking, for example, the preset image area of the propaganda image material of the game song of city on cloud is a rectangular area with the long pixels of 800 and the wide pixels of 1000. And the server selects the wide pixels to mark according to a preset marking strategy. The marking means is not particularly limited. And the server acquires corresponding target basic attributes from the basic attributes of the target advertisement space according to the marked image attributes in the preset image area. The basic attribute refers to the length attribute and the width attribute of the target advertisement space, and respectively represents the maximum length and the maximum width of the initial material capable of being placed in the target advertisement space. And the basic attribute corresponding to the marked image attribute in the preset image area is the target basic attribute, wherein the corresponding relation between the image attribute and the basic attribute is that the length attribute corresponds to the long pixel, and the width attribute corresponds to the wide pixel. For example, if a wide pixel in the preset image area is selected for marking, the target basic attribute obtained by the server from the target advertisement space is the width attribute.
The server obtains the attribute ratio of the marked image attributes to the corresponding target base attributes. For example, the predetermined image area of the propaganda image material of the game song on city on cloud is a rectangular area with a long pixel of 800 and a wide pixel of 1000. The wide pixel is the marked image attribute, the width attribute of the target advertisement space is the corresponding target basic attribute, the length attribute of the target advertisement space is 800, the width attribute is 500, and the attribute ratio of the wide pixel to the width attribute is 2: 1.
And the server performs equal scaling on the preset image area according to the attribute proportion, wherein the equal scaling is that the image length pixels and the image width pixels are scaled according to a uniform proportion. And the server after the equal scaling serves as a target material according to the preset image area after the equal scaling.
For example, the server performs scaling on the preset image area with the length pixel of 800 and the width pixel of 1000 according to the attribute ratio of the width pixel to the width attribute of 2:1, where the scaling is performed according to the attribute ratio, and the length pixel and the width pixel of the preset image area can be reduced to one half of the original size, also can be reduced to one fourth of the original size, also can be reduced to one eighth of the original size, and so on. After scaling, an initial material with a long pixel of 400 and a wide pixel of 500, an initial material with a long pixel of 200 and a wide pixel of 250, an initial material with a long pixel of 100 and a wide pixel of 125, and the like can be obtained. And after the equal scaling, the server takes the preset image area after the equal scaling as a target material.
In the embodiment, in the process of obtaining the target material, one image attribute with a larger pixel in the long pixel and the wide pixel in the preset image area is marked, an attribute ratio is obtained according to the marked image attribute and the obtained basic attribute of the corresponding target advertisement space, and the preset image area is scaled in an equal ratio according to the attribute ratio to obtain the target material, so that the scaling ratios of the long pixel and the wide pixel of the target material are consistent, deformation and distortion are not easy to occur, the content of the available material can be completely displayed, and the influence on the display quality of the available material is avoided.
In one embodiment, as shown in fig. 3, there is provided a page resource delivering apparatus, including:
the data obtaining module 101 is configured to respond to the resource release request and obtain each configuration data, where the configuration data is used to configure resource information.
And the resource obtaining module 102 is configured to obtain each resource information according to each configuration data.
The level determining module 103 is configured to obtain an importance level of each resource information and a page level of a page resource formed by each resource information according to associated data of each resource information, where the associated data includes a number of clicks, a number of accesses, and a number of selections of the resource information.
And the resource delivery module 104 is configured to detect the importance level and the page level, and deliver the page resource to the specified target advertisement space in each resource information when detecting that the importance level and the page level meet the preset delivery condition.
In one embodiment, the data obtaining module 101 is further configured to:
responding to the resource releasing request on each resource position of the page, and acquiring configuration data of each resource information from the configuration form of each resource position, wherein the configuration forms of each resource position are different from each other, and one resource position correspondingly acquires one configuration data.
In one embodiment, the data obtaining module 101 is further configured to:
and responding to the resource release request of the target client on each resource position of the page.
After responding to the resource release request of the target client on each resource position of the page, providing a configuration form set related to the target client, wherein the configuration form set comprises a plurality of configuration forms.
In one embodiment, the resource placement request includes target user information.
The data obtaining module 101 is further configured to:
after responding to the resource release request on each resource position of the page, providing the configuration form associated with the target user information for the resource position.
In one embodiment, the data obtaining module 101 is further configured to:
and receiving a resource bit configuration request, wherein the resource bit configuration request carries resource bit configuration information in the page.
And configuring a plurality of resource bits according to the resource release request.
In one embodiment, the rank determination module 103 is further configured to:
and inputting the associated data of each resource information into a trained decision tree model to acquire the importance level of each resource information, and inputting the associated data of each resource information into a trained naive Bayesian model in parallel to acquire the page level of the page resource formed by each resource information.
In one embodiment, the resource information includes a source of the material.
The resource release module 104 is further configured to:
and acquiring corresponding target materials according to the material sources.
And after the target material is loaded to the page resource, the page resource loaded with the target material is delivered to the target advertisement space.
In one embodiment, the resource placement module 104 is further configured to:
and acquiring initial materials according to the material source.
And extracting a preset image area of the material image in the initial material.
And scaling the preset image area in an equal ratio according to the target advertisement space to obtain a target material.
In one embodiment, the resource placement module 104 is further configured to:
and acquiring a plurality of length-width pixel ratios of a plurality of preset areas of the material image, wherein the length-width pixel ratios are formed by the length pixels and the width pixels of the preset areas.
And marking a preset area corresponding to the length-width pixel ratio closest to the area length-width pixel ratio in the plurality of length-width pixel ratios as a preset image area, wherein the area length-width ratio is formed according to the length attribute and the width attribute of the target advertisement space.
In one embodiment, the resource placement module 104 is further configured to:
and marking the image attributes meeting the preset marking strategy in the long pixels and the wide pixels of the preset image area, wherein the preset marking strategy comprises marking the image attributes with larger pixel values in the long pixels and the wide pixels of the preset image area.
And acquiring corresponding target basic attributes from a plurality of basic attributes of the target advertisement space according to the marked image attributes, wherein the plurality of basic attributes comprise length attributes and width attributes of the advertisement space, the length attributes correspond to the long pixels, and the width attributes correspond to the wide pixels.
And scaling the preset image area in an equal ratio according to the attribute ratio of the marked image attribute and the target basic attribute to obtain a target material.
In one embodiment, a computer apparatus is provided, as shown in fig. 4, comprising a processor, a memory, a network interface, an input device, and a display screen connected by a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program, which, when executed by the processor, causes the processor to implement the page resource delivery method. The internal memory may also store a computer program, which when executed by the processor, causes the processor to perform the method for delivering page resources. Those skilled in the art will appreciate that the architecture shown in fig. 4 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, the page resource delivering apparatus provided in the present application may be implemented in the form of a computer program, and the computer program may be run on a computer device as shown in fig. 4. The memory of the computer device can store various program modules which form the page resource delivering device. The computer program formed by the program modules enables the processor to execute the steps of the page resource delivery method of the embodiments of the application described in the specification.
In one embodiment, there is provided an electronic device including: the system comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the program to execute the steps of the page resource delivery method. Here, the steps of the page resource delivery method may be steps in the page resource delivery methods of the above embodiments.
In one embodiment, a computer-readable storage medium is provided, which stores computer-executable instructions for causing a computer to perform the steps of the page resource delivery method described above. Here, the steps of the page resource delivery method may be steps in the page resource delivery methods of the above embodiments.
The foregoing is a preferred embodiment of the present application, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present application, and these modifications and decorations are also regarded as the protection scope of the present application.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
Claims (12)
1. A page resource release method is characterized by comprising the following steps:
responding to a resource release request, and acquiring configuration data, wherein the configuration data is used for configuring resource information;
acquiring the resource information according to the configuration data;
acquiring the importance level of each resource information and the page level of a page resource formed by each resource information according to the associated data of each resource information, wherein the associated data comprises the click times, the access times and the selection times of the resource information;
and detecting the importance level and the value of the page level, and when the importance level and the page level are detected to meet preset delivery conditions, delivering the page resources to the target advertisement space specified in each resource information.
2. The page resource delivery method according to claim 1, wherein the receiving configuration data of each resource information in response to the resource delivery request includes:
responding to a resource release request on each resource position of a page, and acquiring configuration data of each resource information from a configuration form of each resource position, wherein the configuration forms of each resource position are different from each other, and one resource position correspondingly acquires one configuration data.
3. The method for delivering page resources of claim 2, wherein the responding to the resource delivery request on each resource slot of the page comprises:
responding to a resource release request of a target client on each resource position of a page;
after responding to the resource release request of the target client on each resource position of the page, the method further comprises the following steps:
providing a set of configuration forms associated with the target client, the set of configuration forms including a plurality of configuration forms.
4. The page resource delivery method according to claim 2, wherein the resource delivery request includes target user information;
after responding to the resource release request on each resource position of the page, the method further comprises the following steps:
providing the configuration form associated with the target user information for the resource bit.
5. The page resource delivery method according to any one of claims 2 to 4, wherein before responding to the resource delivery request on each resource slot of the page, the method further comprises:
receiving a resource bit configuration request, wherein the resource bit configuration request carries resource bit configuration information in the page;
and configuring a plurality of resource positions according to the resource release request.
6. The method for delivering page resources according to claim 1, wherein the obtaining the importance level of each resource information and the page level of the page resources formed by each resource information according to the associated data of each resource information comprises:
inputting the associated data of each resource information into a trained decision tree model to obtain the importance level of each resource information, and inputting the associated data of each resource information into a trained naive Bayesian model in parallel to obtain the page level of the page resource formed by each resource information.
7. The page resource delivering method according to claim 1, wherein the resource information includes a source of the material;
the delivering the page resource to the target advertisement space specified in each resource information includes:
acquiring a corresponding target material according to the material source;
and after the target material is loaded to the page resource, the page resource loaded with the target material is delivered to the target advertisement space.
8. The method for delivering page resources of claim 7, wherein the obtaining corresponding target materials according to the material sources comprises:
acquiring an initial material according to the material source;
extracting a preset image area of a material image in the initial material;
and scaling the preset image area in an equal ratio according to the target advertisement space to obtain the target material.
9. The page resource delivering method according to claim 8, wherein the extracting the preset image area of the material image in the initial material comprises:
acquiring a plurality of length-width pixel ratios of a plurality of preset regions of the material image, wherein the length-width pixel ratios are formed by length pixels and width pixels of the preset regions;
and marking the preset area corresponding to the length-width pixel ratio which is closest to the area aspect ratio in the plurality of length-width pixel ratios as the preset image area, wherein the area aspect ratio is formed according to the length attribute and the width attribute of the target advertisement space.
10. The page resource delivery method according to claim 8 or 9, wherein the scaling the preset image area according to the target ad slot to obtain the target material comprises:
marking the image attribute which meets a preset marking strategy in the long pixels and the wide pixels of the preset image area, wherein the preset marking strategy comprises marking the image attribute with a larger pixel value in the long pixels and the wide pixels of the preset image area;
acquiring a corresponding target basic attribute from a plurality of basic attributes of the target advertisement space according to the marked image attribute, wherein the plurality of basic attributes comprise a length attribute and a width attribute of the advertisement space, the length attribute corresponds to the long pixel, and the width attribute corresponds to the wide pixel;
and scaling the preset image area in an equal ratio according to the attribute ratio of the marked image attribute to the target basic attribute to obtain the target material.
11. A page resource delivering device is characterized by comprising:
the data acquisition module is used for responding to the resource release request and acquiring each configuration data, wherein the configuration data is used for configuring resource information;
a resource obtaining module, configured to obtain each piece of resource information according to each piece of configuration data;
the level determining module is used for acquiring the importance level of each resource information and the page level of the page resource formed by each resource information according to the associated data of each resource information, wherein the associated data comprises the click times, the access times and the selection times of the resource information;
and the resource delivery module is used for detecting the importance level and the numerical value of the page level, and delivering the page resource to a target advertisement space specified in each resource information when detecting that the importance level and the page level meet a preset delivery condition.
12. An electronic device, comprising: memory, processor and computer program stored on the memory and executable on the processor, characterized in that the processor implements the page resource impression method according to any of claims 1 to 10 when executing the program.
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