CN111178971A - Advertisement putting control method and device, electronic equipment and storage medium - Google Patents
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Abstract
The application discloses an advertisement putting control method and device, electronic equipment and a storage medium. The method comprises the following steps: responding to a negative feedback instruction of a target advertisement, and acquiring a node identifier of a user node and an identifier and a label of the target advertisement; acquiring advertisement data corresponding to the target advertisement according to the identification and the label of the target advertisement, and generating negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identification, the identification and the label of the target advertisement and the advertisement data corresponding to the target advertisement; the target block is generated to record the negative feedback information, the target block is stored in the data sharing system, the negative feedback information which is not interested by the user in some advertisements is stored through the block chain technology, the problems that the memory for storing the feedback information locally of the user occupies and is easy to lose are solved, the advertisement delivery system can obtain accurate and reliable negative feedback information more timely, and the delivery processing time is shortened.
Description
Technical Field
The present application relates to the field of block chain technologies, and in particular, to an advertisement delivery control method and apparatus, an electronic device, and a storage medium.
Background
The advertisement is ubiquitous in life, various advertisements can be recommended to be displayed for users on a plurality of media platforms, and the media advertisement delivery system can deliver the advertisements to the users according to the requirements of advertisers.
In order to optimize user experience and improve media retention and user service duration, a user can usually choose to dislike or uninteresting an advertisement, and negative feedback on the advertisement is formed to reduce the advertisement delivery frequency or the delivery of the same type of advertisement again, so that the user experience is optimized, and the media retention and the user duration are improved.
Generally, when an advertisement is delivered, after a user is allowed to choose dislike or disinterest, the media side generally records negative feedback information dislike by the user on the client, and then brings the negative feedback information to the background for decision making when the user requests next time. The negative feedback information is stored in the local of the user, so that the risk of data loss exists, the advertisement delivery system cannot effectively acquire complete and accurate negative feedback information in time, the negative feedback information needs to be brought when the user side delivers the request next time, and the processing time of each advertisement request is prolonged.
Disclosure of Invention
The application provides an advertisement putting control method, an advertisement putting control device, electronic equipment and a storage medium, negative feedback information which is not interested in certain advertisements by a user can be stored through a block chain technology, and the problems that memory for storing the feedback information locally by the user occupies and is easy to lose are solved, so that an advertisement putting system can obtain accurate and reliable negative feedback information more timely.
In a first aspect, an advertisement placement control method is provided, including:
responding to a negative feedback instruction of a target advertisement, and acquiring a node identifier of a user node and an identifier and a label of the target advertisement;
acquiring advertisement data corresponding to the target advertisement according to the identification and the label of the target advertisement, and generating negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identification, the identification and the label of the target advertisement and the advertisement data corresponding to the target advertisement;
and generating a target block to record the negative feedback information, and storing the target block in the data sharing system.
Optionally, the advertisement data corresponding to the target advertisement includes advertisement order information and advertisement material information of the target advertisement; the advertisement order information comprises an order number and an advertiser mark, and the advertisement material information comprises a material number and a material downloading link.
In a second aspect, another advertisement placement control method is provided, including:
when an advertisement putting request to a user node occurs, acquiring negative feedback information recorded in a target block generated by the user node from a data sharing system;
optimizing an advertisement putting strategy for the user node according to the negative feedback information; and carrying out advertisement putting operation on the user node according to the optimized advertisement putting strategy.
In a third aspect, an advertisement placement control apparatus is provided, including:
the acquisition module is used for responding to a negative feedback instruction of the target advertisement, and acquiring a node identifier of a user node and an identifier and a label of the target advertisement;
the acquisition module is further used for acquiring advertisement data corresponding to the target advertisement according to the identification and the label of the target advertisement;
the generating module is used for generating negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identification, the identification and the label of the target advertisement and advertisement data corresponding to the target advertisement;
the generating module is further configured to generate a target block to record the negative feedback information, and store the target block in the data sharing system.
Optionally, the advertisement data corresponding to the target advertisement includes advertisement order information and advertisement material information of the target advertisement; the advertisement order information comprises an order number and an advertiser mark, and the advertisement material information comprises a material number and a material downloading link.
In a fourth aspect, an advertisement delivery control apparatus is provided, including:
the system comprises an acquisition module, a data sharing module and a processing module, wherein the acquisition module is used for acquiring negative feedback information recorded in a target block generated by a user node from a data sharing system when an advertisement putting request to the user node occurs;
and the delivery module is used for optimizing an advertisement delivery strategy for the user node according to the negative feedback information and carrying out advertisement delivery operation on the user node according to the optimized advertisement delivery strategy.
Optionally, the obtaining module is further configured to obtain advertisement data in the negative feedback information, where the advertisement data includes advertisement order information and advertisement material information;
the releasing module is specifically used for:
determining a target advertisement corresponding to the advertisement order information, and determining a target advertisement material corresponding to the advertisement material information;
and after the target advertisement and the advertisement corresponding to the target advertisement material are excluded from the advertisements to be launched in the advertisement database, carrying out advertisement launching operation on the user node.
Optionally, the obtaining module is further configured to obtain delivery requirement information from the advertisement host node, where the delivery requirement information includes delivery time, delivery frequency, and/or a play amount threshold;
and the delivery module is also used for carrying out advertisement delivery operation on the user node according to the delivery requirement information.
Optionally, the system further includes a query module, where the obtaining module is further configured to obtain a query request from the advertiser node, where the query request includes the identifier of the advertiser node;
the query module is configured to:
determining the delivered advertisements corresponding to the advertiser node identifiers, and acquiring negative feedback information of the delivered advertisements from the data sharing system;
and sending the negative feedback information to the advertising main node.
In a fifth aspect, an embodiment of the present application provides an electronic device, which includes an input device and an output device, and further includes: a processor adapted to implement one or more instructions; and a computer storage medium storing one or more instructions adapted to be loaded by the processor and to execute the advertisement placement control method according to the first or second aspect.
In a sixth aspect, embodiments of the present application provide a computer storage medium storing one or more instructions adapted to be loaded by a processor and to perform the steps of the first or second aspect and any possible implementation manner thereof.
The method comprises the steps of responding to a negative feedback instruction of a target advertisement, obtaining a node identifier of a user node and an identifier and a label of the target advertisement, obtaining advertisement data corresponding to the target advertisement according to the identifier and the label of the target advertisement, generating negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identifier, the identifier and the label of the target advertisement and the advertisement data corresponding to the target advertisement, generating a target block to record the negative feedback information, storing the target block in a data sharing system, storing the negative feedback information which is uninterested by a user to certain advertisements through a block chain technology, and reducing the problems of memory occupation and easy loss of the locally stored feedback information of the user compared with the common method of recording the negative feedback information in a client of the user, so that an advertisement delivery system can obtain accurate, simple and convenient information delivery, Reliable negative feedback information, and compared with the negative feedback information brought when the next placement request is required at the user side, the time delay of additionally processing the negative feedback information of each advertisement request can be reduced, and the placement processing time is shortened.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments or the background art of the present application, the drawings required to be used in the embodiments or the background art of the present application will be described below.
Fig. 1A is a schematic structural diagram of a data sharing system according to an embodiment of the present application;
fig. 1B is a schematic structural diagram of a block chain according to an embodiment of the present disclosure;
fig. 1C is a schematic diagram of node interaction of a block chain according to an embodiment of the present disclosure;
fig. 2 is a schematic flowchart of an advertisement delivery control method according to an embodiment of the present application;
fig. 3A is a schematic flowchart of another advertisement placement control method according to an embodiment of the present application;
fig. 3B is a schematic node interaction flow diagram of an advertisement delivery control method according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an advertisement delivery control device according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of another advertisement delivery control device according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
Referring to the data sharing system shown in fig. 1A, the data sharing system 100 refers to a system for performing data sharing between nodes, the data sharing system may include a plurality of nodes 101, and the plurality of nodes 101 may refer to respective clients in the data sharing system. Each node 101 may receive input information while operating normally and maintain shared data within the data sharing system based on the received input information. In order to ensure information intercommunication in the data sharing system, information connection can exist between each node in the data sharing system, and information transmission can be carried out between the nodes through the information connection. For example, when any node in the data sharing system receives input information, other nodes in the data sharing system may acquire the input information according to a consensus algorithm, and store the input information as data in shared data, so that the data stored on all nodes in the data sharing system are consistent.
Each node in the data sharing system has a node identifier corresponding thereto, and each node in the data sharing system may store a node identifier of another node in the data sharing system, so that the generated block is broadcast to the other node in the data sharing system according to the node identifier of the other node in the following. Each node may maintain a node identifier list as shown in the following table, and store the node name and the node identifier in the node identifier list correspondingly. The node identifier may be an IP (Internet Protocol) address and any other information that can be used to identify the node, and table 1 only illustrates the IP address as an example.
| Node name | Node identification |
| Node 1 | 117.114.151.174 |
| Node 2 | 117.116.189.145 |
| … | … |
| Node N | 119.123.789.258 |
Each node in the data sharing system stores one identical blockchain. The block chain is composed of a plurality of blocks, referring to fig. 1B, the block chain is composed of a plurality of blocks, the starting block includes a block header and a block main body, the block header stores an input information characteristic value, a version number, a timestamp and a difficulty value, and the block main body stores input information; the next block of the starting block takes the starting block as a parent block, the next block also comprises a block head and a block main body, the block head stores the input information characteristic value of the current block, the block head characteristic value of the parent block, the version number, the timestamp and the difficulty value, and the like, so that the block data stored in each block in the block chain is associated with the block data stored in the parent block, and the safety of the input information in the block is ensured.
For better explaining the method in the embodiment of the present application, referring to fig. 1C, fig. 1C is a schematic diagram of node interaction of a blockchain provided in the embodiment of the present application. As shown in fig. 1C, a delivery system node, an advertiser node, and a user node (which may be a plurality of advertiser nodes and user nodes, only schematically illustrated in the figure) may be disposed in the data sharing system to execute an advertisement delivery control method according to the present application. The node of the delivery system can be seen as a media side, such as a media platform or an application program server, and performs advertisement delivery operation on the user node, the advertisement main node is a sponsor with advertisement delivery requirements, and the node of the delivery system can deliver advertisements according to the requirements of an advertiser; the user node can be understood as a user side terminal, through the media platform or the client of the application program user, the user can receive and browse the delivered advertisements, and operate the advertisements, such as selecting preference (like or dislike, and the like), forwarding or collecting, and the like, after that, corresponding feedback information can be generated, and the feedback information of the delivered advertisements can be obtained by the delivery system node in a block generation mode, and the advertisement main node added to the block chain can also obtain the feedback information of the delivered advertisements through the delivery system node, so that the delivery condition can be conveniently known and counted, and the subsequent advertisement optimization can be carried out, and the user experience of advertisement delivery can be improved.
The embodiments of the present application will be described below with reference to the drawings.
Referring to fig. 2, fig. 2 is a schematic flowchart illustrating an advertisement placement control method according to an embodiment of the present application. The method can comprise the following steps:
201. and responding to a negative feedback instruction of the target advertisement, and acquiring the node identification of the user node and the identification and the label of the target advertisement.
The data sharing system involved in the embodiment of the present application may be the above-mentioned blockchain system, and data sharing and processing in the data sharing system may be implemented based on the blockchain. The delivery system related to the embodiment of the application refers to a system for delivering advertisements to users in a network media platform, belongs to a node in a block chain network, can be understood as a server on a media side, and delivers advertisements to user nodes in the block chain network.
The execution subject in the embodiment of the present application is an advertisement delivery control device, which may be a user node, may be a terminal used by a user side, and may receive and output an advertisement from a delivery system node. In particular implementations, the above-described terminals may also be referred to as terminal devices, including but not limited to other portable devices such as mobile phones, laptop computers, or tablet computers having touch-sensitive surfaces (e.g., touch screen displays and/or touch pads), which may implement location services and navigation functions through application programs. It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or touchpad).
It should be appreciated that since the blockchain is a decentralized, distributed database, each time data is processed, one of the servers in the blockchain network needs to be selected as an executor to process the data. The rule for selecting the server each time is a Consensus mechanism, which in the embodiment of the present application may be a workload certification mechanism (Proof of Work, POW), an equity certification mechanism (Proof of stamp, POS), a Ripple Consensus mechanism (Ripple Consensus), an authorized equity certification mechanism (DPOS), and the like, and is not limited herein.
The advertisement negative feedback in the embodiment of the present application refers to: the media side user can reduce the advertisement putting frequency or the putting again of the same type of advertisement by clicking dislike, disinterest and the like, thereby optimizing the user experience, and improving the retention of media, the use duration of the user and the like.
The negative feedback instruction for the target advertisement can be sent by a user node, the user node can be the terminal, a user can trigger the negative feedback instruction for the target advertisement by performing negative feedback operation on the advertisement popped up or browsed in a display interface of the terminal, and the terminal responds to the negative feedback instruction to acquire a node identifier of the user node and an identifier and a label of the target advertisement. In the embodiment of the present application, the identifier of the advertisement may be a unique number for distinguishing each advertisement, the tag may be a classification tag for the advertisement according to different angles, one advertisement may correspond to multiple tags, or may include tags of different levels, which is not limited herein, for example, a tag of an advertisement of a certain product may include beauty and skin care, eyes, and sensitive muscles.
In one embodiment, the blockchain underlying platform may include processing modules for user management, basic services, intelligent contracts, and operation monitoring. Wherein, the user management module can be undertaken by the supervisory node with part or all of the functions: the system is responsible for identity information management of all blockchain participants, and comprises public and private key generation maintenance (account management), key management, user real identity and blockchain address corresponding relation maintenance (authority management) and the like, and under the authorization condition, advertisement putting or exposure conditions of certain real identity nodes are supervised and audited, and rule configuration (wind control audit) of risk control is provided; the basic service module is deployed on all block chain node equipment and used for verifying the validity of the service request, recording the service request to storage after consensus on the valid request is completed, for a new service request, the basic service firstly performs interface adaptation analysis and authentication processing (interface adaptation), then encrypts service information (consensus management) through a consensus algorithm, transmits the service information to a shared account (network communication) completely and consistently after encryption, and performs recording and storage; the intelligent contract module is responsible for registering and issuing contracts, triggering contracts and executing contracts, for example, intelligent contracts of advertisement putting strategies or intelligent contracts required for putting in the application, developers can define contract logics through a certain programming language, issue the contract logics to a block chain (contract registration), call keys or other event triggering and executing according to the logics of contract clauses, complete the contract logics, and simultaneously provide the function of canceling contract upgrading and canceling; the operation monitoring module is mainly responsible for deployment, configuration modification, contract setting, cloud adaptation in the product release process and visual output of real-time states in product operation, such as: alarm, monitoring network conditions, monitoring node equipment health status, and the like.
202. And acquiring advertisement data corresponding to the target advertisement according to the identifier and the label of the target advertisement, and generating negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identifier, the identifier and the label of the target advertisement and the advertisement data corresponding to the target advertisement.
The block chain stores advertisement data, such as advertisement order information and advertisement material information, which are stored correspondingly through an advertisement identifier, specifically, the advertisement order information includes an order number and an advertiser identifier, and the advertisement material information includes a material number and a material download link. The block chain network can also be provided with an advertisement main node, the advertisement main node can entrust a delivery system node to deliver advertisements to users, and corresponding advertisement order information can be generated during entrusting. And the advertising material may be understood as video or pictures that are ultimately presented to the user.
Specifically, according to the identifier and the tag of the target advertisement, corresponding advertisement data can be obtained from the block chain through the identifier of the target advertisement, and negative feedback information of the user node is generated. The negative feedback information of the user node comprises a node identifier of the user node, an identifier and a label of the target advertisement and advertisement data corresponding to the target advertisement.
203. Generating a target block to record the negative feedback information, and storing the target block in the data sharing system.
As mentioned above, the data sharing system mentioned in the embodiments of the present application is a blockchain network system. For the obtained negative feedback information, a target block can be generated and written into a block chain for recording, and the negative feedback information reflects advertisements and advertisement types which are disliked and uninterested by the user to a certain extent and can be used as the basis for subsequent advertisement putting regulation and control.
The negative feedback information in the target block can be acquired for the node of the delivery system in the block chain, and the node of the delivery system delivers advertisements according to the requirements of the advertisement main node, so that the negative feedback information can be acquired, the advertisement content which is disliked by the user is known in advance, and similar advertisements are prevented from being delivered when the next advertisement decision is made. Specifically, the advertisement which is not released any more can be accurately determined through the advertisement order information, the advertisement type which is not interested by the user can be determined through the label of the advertisement, and the advertisement with the same label is reduced or avoided from being released to the user.
Generally, a negative feedback control system is introduced in the advertisement placement scenario: when the advertisement delivery system delivers the advertisement, the user is allowed to click dislikes, so that the experience of the user is known, and the delivery decision is optimized. The media side generally records information (negative feedback information) that the user dislikes in the client, and then brings the information to the background for decision making when requesting next time. Therefore, the user terminal stores the negative feedback information locally, the risk of data loss exists, the negative feedback information cannot be timely and effectively fed back to the advertisement delivery system for decision making, the negative feedback information needs to be brought when the next advertisement delivery request is made, and the processing time of each advertisement request is prolonged.
The distributed accounting based on the block chain is safe and accurate, negative feedback data can be completely and timely acquired, more accurate negative feedback control is achieved, harm to user experience when information acquisition is incomplete is reduced, and when the requirement of an advertiser for putting is met, the advertisement putting system is made to know advertisement information which is not liked by a user before decision making is carried out next time, so that a suitable advertisement is selected and pushed to the user. Meanwhile, the processing time for acquiring and processing the content disliked by the user from the request can be reduced, and the time delay of the advertisement request is reduced.
The method comprises the steps of responding to a negative feedback instruction of a target advertisement, obtaining a node identifier of a user node and an identifier and a label of the target advertisement, obtaining advertisement data corresponding to the target advertisement according to the identifier and the label of the target advertisement, generating negative feedback information of the user node, generating a target block to record the negative feedback information, storing the target block in a data sharing system, really and accurately storing the negative feedback information which is uninterested by a user to certain advertisements by a block chain technology, reducing the problems of memory occupation and easy loss of the locally stored feedback information of the user, and more timely obtaining accurate and reliable negative feedback information by an advertisement delivery system, compared with the common method that negative feedback information is brought up when the next advertisement putting request is required at the user side, the method can reduce the time delay of additionally processing the negative feedback information in each advertisement request so as to avoid putting the advertisement which is not interested by the user again.
Referring to fig. 3A, fig. 3A is a schematic flowchart of another advertisement placement control method according to an embodiment of the present application. As shown in fig. 3A, the method may include:
301. the method comprises the steps that a launching system node obtains launching requirement information from an advertisement main node, wherein the launching requirement information comprises launching time, launching frequency and/or a playing amount threshold value.
The delivery system related to the embodiment of the application refers to a system for delivering advertisements to users in a network media platform, belongs to a node in a block chain network, can be understood as a server on the media side, namely a delivery system server, and delivers advertisements to user nodes in the block chain network.
The execution subject in the embodiment of the present application is an advertisement delivery control device, which may be the delivery system node, such as a delivery system server, and may deliver an advertisement to a user node according to a requirement of an advertiser. The user node can be a terminal used by a user side, and can receive and output the advertisement from the delivery system node. In particular implementations, the above-described terminals may also be referred to as terminal devices, including but not limited to other portable devices such as mobile phones, laptop computers, or tablet computers having touch-sensitive surfaces (e.g., touch screen displays and/or touch pads), which may implement location services and navigation functions through application programs. It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or touchpad).
In an alternative embodiment, the delivery system node may give the uplink user some incentive (issued by the client) in the corresponding system application to encourage more users to register in the blockchain network.
The advertisement main node joining the blockchain network can also set the advertisement delivery requirements according to the needs, and sends the advertisement delivery requirements to the delivery system node in the form of delivery requirement information, specifically, the delivery requirement information includes delivery time, delivery frequency and/or play amount threshold, wherein the delivery time may include delivery time period, the delivery frequency refers to the number of times of delivering the same advertisement to a user within a certain time period, and the advertisement delivery to the user may be stopped when the preset delivery frequency is reached; the playing amount threshold is used for limiting the playing times of an advertisement, and the advertisement can be stopped to be put when the playing amount threshold is reached. The placement requirements of one or more advertisements can be set, distinguished according to the identification of the advertisements. Other ad placement requirements may also be set, and are not limited herein.
302. And the launching system node carries out advertisement launching operation on the user node according to the launching requirement information.
303. And the user node responds to a negative feedback instruction of the target advertisement to acquire the node identification of the user node and the identification and the label of the target advertisement.
304. And the user node acquires the advertisement data corresponding to the target advertisement according to the identifier and the label of the target advertisement and generates negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identifier, the identifier and the label of the target advertisement and the advertisement data corresponding to the target advertisement.
305. The user node generates a target block to record the negative feedback information, and stores the target block in the data sharing system.
The above steps 303 to 305 may refer to specific descriptions in steps 201 to 203 in the embodiment shown in fig. 2, and are not described herein again.
306. And when the delivery system node generates an advertisement delivery request to the user node, acquiring negative feedback information recorded in the target block from the data sharing system.
In a general advertisement negative feedback system, after a user clicks a dislike, advertisement related information, such as an order number, a creative number, and the like, is recorded in a cookie or a Software Development Kit (SDK), and when a user terminal requests an advertisement next time, the advertisement related information is taken as additional content of the request and is brought to an advertisement delivery system for delivery decision, so that the advertisement that the user dislikes is prevented from being delivered again, and the user's dislike is reduced.
In the embodiment of the application, when an advertisement delivery request to a user node occurs, a delivery system node in a block chain may acquire negative feedback information recorded in a target block previously generated by the user node, or may acquire the negative feedback information when the user node generates a block, so that user preference is known before next delivery, and advertisements which are not interested by a user are avoided to a certain extent.
307. And the delivery system node optimizes the advertisement delivery strategy of the user node according to the negative feedback information and performs advertisement delivery operation on the user node according to the optimized advertisement delivery strategy.
The node of the delivery system obtains the negative feedback information, that is, the negative feedback information includes the identifier and the tag of the advertisement that has performed negative feedback operation before the node of the user and the advertisement data corresponding to the advertisement, as mentioned above, the advertisement data may include the advertisement order information and the advertisement material information, wherein the advertisement order information may include the order number and the identifier of the advertiser, and the advertisement material information includes the material number and the material download link.
Specifically, the performing, according to the optimized advertisement delivery policy, an advertisement delivery operation on the user node may include: and after the target advertisement and the advertisement corresponding to the target advertisement material are excluded from the advertisements to be launched in the advertisement database, carrying out advertisement launching operation on the user node.
The node of the delivery system can select advertisements from the advertisements to be delivered in the advertisement delivery database for delivery. When the advertisement putting strategy of the user node is optimized based on the negative feedback information, the target advertisements corresponding to the negative feedback information can be determined through the tags, the advertisements can be filtered when the advertisements to be put on the user node are selected, or the advertisements with the same (or the same type) tags and advertisement materials are filtered, so that the target advertisements or the advertisements with the same type are prevented from being put on the user node.
In an alternative embodiment, the method further comprises:
the launching system node obtains a query request from the advertiser node, wherein the query request comprises the advertiser node identification;
determining the delivered advertisements corresponding to the advertiser node identifiers, and acquiring negative feedback information of the delivered advertisements from the data sharing system;
and sending the negative feedback information to the advertising main node.
The advertiser who joins the block chain network can also buy the service of the media side and observe the negative feedback information of the uplink user after putting the advertisement through the putting system node. The node of the delivery system responds to the query request of the advertising host node, can obtain the negative feedback information of the delivered advertisements in the block chain, and shares the negative feedback information to the advertising host node. Optionally, the identity information of the advertiser node may be verified when the query request is received, and when it is determined that the advertiser node corresponds to the advertiser identifier to which the advertisement has been delivered, a query service may be provided for the advertiser node.
The method is beneficial to optimizing the advertisement materials delivered by the advertiser, improving the media quality, optimizing the user experience and improving the advertisement propagation effect of the advertiser.
In the negative feedback information, the user selects one of the negative instructions, such as the number of times of dislike or disinterest, and can also display more dimensions, such as the type of advertisement disliked by the user, whether the advertisement is a picture or a video, or whether the advertisement is in the game industry or a consumer product, or whether the style of the dislike material is too gorgeous or too loud, and the like, and the negative feedback information can be determined based on the label of the advertisement, so that the negative instruction is favorable for providing a more accurate advertisement optimization point for an advertiser.
For more clearly understanding the advertisement placement control of the present application, please refer to fig. 3B, and fig. 3B is a schematic node interaction flow diagram of an advertisement placement control method. The node of the delivery system can be regarded as a certain media platform a (server), and the advertisement delivery control flow is introduced by taking an advertisement main node and a user node in a block chain as an example. Specifically, the method comprises the following steps:
(a) an advertiser puts advertisements on a media platform A, and sets putting requirement information such as a directional requirement;
(b) the media platform A puts advertisements to users according to the requirements of advertisers;
(c) clicking 'dislike' on the uninteresting advertisements by the user, and generating a negative feedback instruction by the terminal;
(d) target blocks are generated, and information such as order information, advertisement material information, user ID, and exposure time of the advertisement is recorded as negative feedback information and stored in a block chain.
(e) The media platform A receives the block, acquires negative feedback information in the block, and optimizes an advertisement putting strategy for the user so as to avoid putting the same or similar advertisements when putting next time;
(f) media platform a places other advertisements for the user based on the aforementioned optimization.
At present, an advertisement negative feedback system depends on data stored locally by a user, negative feedback information is brought to a media advertisement system to make a decision in the next advertisement request, and advertisements which are disliked by the user are prevented from being released again. However, in the existing network environment, the processing delay is increased, and part of local data may be lost, thereby affecting the optimization decision of the advertisement system. Through the safe, accurate and complete characteristics of the block chain, negative feedback data can be completely and timely acquired, so that more accurate negative feedback control is realized, and the trouble caused by incomplete information acquisition to user experience is reduced.
In the embodiment of the application, a node of a delivery system acquires delivery requirement information from a host node of an advertisement, wherein the delivery requirement information comprises delivery time, delivery frequency and/or a play amount threshold, the user node performs an advertisement delivery operation according to the delivery requirement information, the user node acquires a node identifier of the user node and an identifier and a tag of a target advertisement in response to a negative feedback instruction for the target advertisement, the user node acquires advertisement data corresponding to the target advertisement according to the identifier and the tag of the target advertisement and generates negative feedback information of the user node, the negative feedback information of the user node comprises the node identifier, the identifier and the tag of the target advertisement and the advertisement data corresponding to the target advertisement, the user node generates a target block to record the negative feedback information, and the target block is stored in a data sharing system, negative feedback information which is not interested in certain advertisements by a user is really and accurately stored through a block chain technology, so that the problems that the memory for locally storing the feedback information of the user occupies and is easy to lose are solved, and an advertisement delivery system can more timely obtain accurate and reliable negative feedback information; and when the node of the delivery system generates an advertisement delivery request to the user node, acquiring the negative feedback information recorded in the target block from the data sharing system, optimizing an advertisement delivery strategy to the user node according to the negative feedback information, and performing advertisement delivery operation on the user node according to the optimized advertisement delivery strategy.
Based on the description of the above advertisement putting control method embodiment, the embodiment of the present application further discloses an advertisement putting control device. Referring to fig. 4, the advertisement delivery control apparatus 400 includes:
an obtaining module 410, configured to respond to a negative feedback instruction for a target advertisement, and obtain a node identifier of a user node and an identifier and a tag of the target advertisement;
the obtaining module 410 is further configured to obtain advertisement data corresponding to the target advertisement according to the identifier and the tag of the target advertisement;
a generating module 420, configured to generate negative feedback information of the user node, where the negative feedback information of the user node includes the node identifier, the identifier and the tag of the target advertisement, and advertisement data corresponding to the target advertisement;
the generating module 420 is further configured to generate a target block to record the negative feedback information, and store the target block in the data sharing system.
Optionally, the advertisement data corresponding to the target advertisement includes advertisement order information and advertisement material information of the target advertisement; the advertisement order information comprises an order number and an advertiser mark, and the advertisement material information comprises a material number and a material downloading link.
According to an embodiment of the present application, steps involved in the method shown in fig. 2 and the method executed by the user node shown in fig. 3A and/or fig. 3B may be executed by modules in the advertisement delivery control apparatus 400 shown in fig. 4, and are not described herein again.
Based on the description of the foregoing advertisement delivery control method embodiment, an embodiment of the present application further discloses a server, which may correspond to the advertisement delivery system server mentioned in the foregoing embodiment. Referring to fig. 5, the advertisement placement control device 500 includes:
an obtaining module 510, configured to obtain negative feedback information recorded in a target block generated by a user node from a data sharing system when an advertisement delivery request for the user node occurs;
and an advertisement delivering module 520, configured to optimize an advertisement delivering policy for the user node according to the negative feedback information, and perform an advertisement delivering operation on the user node according to the optimized advertisement delivering policy.
Optionally, the obtaining module 510 is further configured to obtain advertisement data in the negative feedback information, where the advertisement data includes advertisement order information and advertisement material information;
the releasing module 520 is specifically configured to:
determining a target advertisement corresponding to the advertisement order information, and determining a target advertisement material corresponding to the advertisement material information;
and after the target advertisement and the advertisement corresponding to the target advertisement material are excluded from the advertisements to be launched in the advertisement database, carrying out advertisement launching operation on the user node.
Optionally, the obtaining module 510 is further configured to obtain delivery requirement information from an advertisement host node, where the delivery requirement information includes delivery time, delivery frequency, and/or a play amount threshold;
the delivering module 520 is further configured to perform an advertisement delivering operation on the user node according to the delivering requirement information.
Optionally, the system further includes a query module 530, wherein the obtaining module 510 is further configured to obtain a query request from the advertiser node, where the query request includes the identifier of the advertiser node;
the query module 530 is configured to:
determining the delivered advertisements corresponding to the advertiser node identifiers, and acquiring negative feedback information of the delivered advertisements from the data sharing system;
and sending the negative feedback information to the advertising main node.
According to an embodiment of the present application, the steps involved in the method performed by the advertisement delivery system node shown in fig. 3A and/or fig. 3B may be performed by the modules in the advertisement delivery control apparatus 500 shown in fig. 5, and are not described herein again.
According to another embodiment of the present application, the modules in the advertisement delivery control apparatus 500 shown in fig. 5 may be respectively or entirely combined into one or several additional modules to form the same, or some of the modules may be further split into multiple functionally smaller modules to form the same, which may achieve the same operation without affecting the achievement of the technical effect of the embodiment of the present application. The modules are divided based on logic functions, and in practical application, the functions of one module can be realized by a plurality of modules, or the functions of a plurality of modules can be realized by one module. In other embodiments of the present application, the terminal-based terminal may also include other modules, and in practical applications, these functions may also be implemented by the assistance of other modules, and may be implemented by cooperation of a plurality of modules.
The advertisement delivery control apparatus 400 in the embodiment of the present application may obtain a node identifier of a user node and an identifier and a tag of a target advertisement in response to a negative feedback instruction for the target advertisement, obtain advertisement data corresponding to the target advertisement according to the identifier and the tag of the target advertisement, and generate negative feedback information for the user node, where the negative feedback information for the user node includes the node identifier, the identifier and the tag of the target advertisement, and the advertisement data corresponding to the target advertisement, generate a target block to record the negative feedback information, store the target block in a data sharing system, and truly and accurately store negative feedback information that is not interested in some advertisements by a user through a block chain technique, and the advertisement delivery system may obtain accurate and reliable negative feedback information from the block chain more timely, compared with the negative feedback information that is brought up when a next delivery request is generally required on the user side, the time delay of additionally processing negative feedback information in each advertisement request can be reduced, so that the advertisements which are not interested by the user are released again.
The advertisement delivery control device 500 in the embodiment of the present application can obtain the negative feedback information recorded in the target block generated by the user node from the data sharing system when the advertisement delivery request to the user node occurs, optimize the advertisement delivery policy to the user node according to the negative feedback information, perform the advertisement delivery operation to the user node according to the optimized advertisement delivery policy, and truly and accurately store the negative feedback information that the user is not interested in some advertisements by using the block chain technique, so that the advertisement delivery system can more timely obtain accurate and reliable negative feedback information from the block chain, and compared with the general requirement of bringing the negative feedback information to the next delivery request at the user side, the time delay of additionally processing the negative feedback information for each advertisement request can be reduced, and the advertisement delivery can be more timely and accurately optimized, to avoid placing advertisements again that are not of interest to the user.
Based on the description of the method embodiment and the device embodiment, the embodiment of the application further provides an electronic device. Referring to fig. 6, the electronic device 600 includes at least a processor 601, an input device 602, an output device 603, and a computer storage medium 604. The processor 601, input device 602, output device 603, and computer storage medium 604 within the terminal may be connected by a bus or other means.
A computer storage medium 604 may be stored in the memory of the terminal, said computer storage medium 604 being adapted to store a computer program comprising program instructions, said processor 601 being adapted to execute said program instructions stored by said computer storage medium 604. The processor 601 (or CPU) is a computing core and a control core of the terminal, and is adapted to implement one or more instructions, and in particular, is adapted to load and execute the one or more instructions so as to implement a corresponding method flow or a corresponding function; in one embodiment, the processor 601 according to the embodiment of the present application may be configured to perform a series of processes, including the method according to the embodiment shown in fig. 2, fig. 3A, or fig. 3B, and so on.
An embodiment of the present application further provides a computer storage medium (Memory), where the computer storage medium is a Memory device in a terminal and is used to store programs and data. It is understood that the computer storage medium herein may include a built-in storage medium in the terminal, and may also include an extended storage medium supported by the terminal. The computer storage medium provides a storage space that stores an operating system of the terminal. Also stored in this memory space are one or more instructions, which may be one or more computer programs (including program code), suitable for loading and execution by processor 601. The computer storage medium may be a high-speed RAM memory, or may be a non-volatile memory (non-volatile memory), such as at least one disk memory; and optionally at least one computer storage medium located remotely from the processor.
In one embodiment, one or more instructions stored in a computer storage medium may be loaded and executed by processor 601 to implement the respective steps of the method in the above embodiments; in particular implementations, one or more instructions in the computer storage medium may be loaded by processor 601 and perform any of the steps of the methods of fig. 2, 3A, and/or 3B.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and modules may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the division of the module is only one logical division, and other divisions may be possible in actual implementation, for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not performed. The shown or discussed mutual coupling, direct coupling or communication connection may be an indirect coupling or communication connection of devices or modules through some interfaces, and may be in an electrical, mechanical or other form.
Modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions according to the embodiments of the present application are wholly or partially generated when the computer program instructions are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored on or transmitted over a computer-readable storage medium. The computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by wire (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)), or wirelessly (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that includes one or more of the available media. The usable medium may be a read-only memory (ROM), or a Random Access Memory (RAM), or a magnetic medium, such as a floppy disk, a hard disk, a magnetic tape, a magnetic disk, or an optical medium, such as a Digital Versatile Disk (DVD), or a semiconductor medium, such as a Solid State Disk (SSD).
Claims (10)
1. An advertisement placement control method, comprising:
responding to a negative feedback instruction of a target advertisement, and acquiring a node identifier of a user node and an identifier and a label of the target advertisement;
acquiring advertisement data corresponding to the target advertisement according to the identification and the label of the target advertisement, and generating negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identification, the identification and the label of the target advertisement and the advertisement data corresponding to the target advertisement;
and generating a target block to record the negative feedback information, and storing the target block in the data sharing system.
2. The method of claim 1, wherein the advertisement data corresponding to the targeted advertisement comprises advertisement order information and advertisement material information of the targeted advertisement; the advertisement order information comprises an order number and an advertiser mark, and the advertisement material information comprises a material number and a material downloading link.
3. An advertisement placement control method, comprising:
when an advertisement putting request to a user node occurs, acquiring negative feedback information recorded in a target block generated by the user node from a data sharing system;
optimizing an advertisement putting strategy for the user node according to the negative feedback information; and carrying out advertisement putting operation on the user node according to the optimized advertisement putting strategy.
4. The method of claim 3, wherein optimizing an advertisement placement strategy for the user node based on the negative feedback information comprises:
acquiring advertisement data in the negative feedback information, wherein the advertisement data comprises advertisement order information and advertisement material information;
determining a target advertisement corresponding to the advertisement order information, and determining a target advertisement material corresponding to the advertisement material information;
the performing of the advertisement delivery operation to the user node according to the optimized advertisement delivery strategy includes: and after the target advertisement and the advertisement corresponding to the target advertisement material are excluded from the advertisements to be launched in the advertisement database, carrying out advertisement launching operation on the user node.
5. The method according to claim 3 or 4, characterized in that the method further comprises:
acquiring release requirement information from an advertisement main node, wherein the release requirement information comprises release time, release frequency and/or play amount threshold;
and carrying out advertisement putting operation on the user node according to the putting requirement information.
6. The method of claim 5, further comprising:
acquiring a query request from the advertiser node, wherein the query request comprises the identifier of the advertiser node;
determining the delivered advertisements corresponding to the advertiser node identifiers, and acquiring negative feedback information of the delivered advertisements from the data sharing system;
and sending the negative feedback information to the advertising main node.
7. An advertisement placement control device, comprising:
the acquisition module is used for responding to a negative feedback instruction of the target advertisement, and acquiring a node identifier of a user node and an identifier and a label of the target advertisement;
the acquisition module is further used for acquiring advertisement data corresponding to the target advertisement according to the identification and the label of the target advertisement;
the generating module is used for generating negative feedback information of the user node, wherein the negative feedback information of the user node comprises the node identification, the identification and the label of the target advertisement and advertisement data corresponding to the target advertisement;
the generating module is further configured to generate a target block to record the negative feedback information, and store the target block in the data sharing system.
8. An advertisement placement control device, comprising:
the system comprises an acquisition module, a data sharing module and a processing module, wherein the acquisition module is used for acquiring negative feedback information recorded in a target block generated by a user node from a data sharing system when an advertisement putting request to the user node occurs;
and the delivery module is used for optimizing an advertisement delivery strategy for the user node according to the negative feedback information and carrying out advertisement delivery operation on the user node according to the optimized advertisement delivery strategy.
9. An electronic device comprising an input device and an output device, further comprising:
a processor adapted to implement one or more instructions; and the number of the first and second groups,
a computer storage medium having stored thereon one or more instructions adapted to be loaded by the processor and to execute the advertisement placement control method according to any of claims 1-6.
10. A computer-readable storage medium having stored thereon one or more instructions adapted to be loaded by a processor and execute the advertisement placement control method of any of claims 1-6.
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