CN111260398B

CN111260398B - Advertisement putting control method and device, electronic equipment and storage medium

Info

Publication number: CN111260398B
Application number: CN202010033779.2A
Authority: CN
Inventors: 王凡
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-01-13
Filing date: 2020-01-13
Publication date: 2023-11-07
Anticipated expiration: 2040-01-13
Also published as: CN111260398A

Abstract

The application discloses an advertisement putting control method, an advertisement putting control device, electronic equipment and a storage medium. The method comprises the following steps: the method comprises the steps of obtaining advertisement exposure information, wherein the advertisement exposure information comprises advertisement identifiers of target advertisements, source nodes and exposure channels, and the exposure channels comprise exposure application programs and corresponding page identifiers; requesting a key for authentication from the source node; obtaining the key, using the key to verify the signature of the targeted advertisement; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if so, generating a target block to record the advertisement exposure information and the corresponding user node identification, storing the target block in a data sharing system, verifying the effectiveness when the terminal reports the advertisement exposure information, and storing the advertisement exposure information through a blockchain technology, wherein the advertisement delivery system can acquire the real and reliable advertisement exposure information more timely, reduce false exposure, and realize timely and accurate play quantity control in subsequent delivery.

Description

Advertisement putting control method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of blockchain technologies, and in particular, to a method and apparatus for controlling advertisement delivery, an electronic device, and a storage medium.

Background

Advertisements are ubiquitous in life, various advertisements can be recommended and displayed for users on a plurality of media platforms, and the media advertisement delivery system can deliver the advertisements to the users according to the requirements of advertisers.

When an advertiser puts advertisements, a certain play amount is required for achieving a spreading effect, and the final play amount exceeds the total amount paid and purchased by the advertiser due to insufficient control in time and accuracy on the media side, so that supercasting is formed, and the income on the media side is lost. The general Internet advertisement exposure data is that after an Internet medium puts advertisements, when the advertisement exposure happens, a user terminal initiates an exposure request to carry corresponding data to an exposure server side, so that the collection of the exposure data is completed; and an exposure request to the third party monitoring system is initiated, so that the reporting of the third party monitoring data is completed. The current advertisement superbroadcast control of the advertisement delivery system depends on the exposure report of a user, and reports information to a media side through a network when the exposure occurs, and the play quantity is counted, so that the subsequent advertisement play decision is influenced, and the control of the play quantity is completed. However, in the existing network environment, there are problems of exposure falsification, and exposure reporting failure and data loss caused by network reasons and the like, so that superbroadcasting is formed.

Disclosure of Invention

The application provides an advertisement putting control method, an advertisement putting control device, electronic equipment and a storage medium.

In one aspect, an advertisement delivery control method is provided, including:

acquiring advertisement exposure information, wherein the advertisement exposure information comprises advertisement identifications, source nodes and exposure channels of target advertisements, and the exposure channels comprise exposure application programs and corresponding page identifications; requesting a key for authentication from the source node; obtaining the key, using the key to verify the signature of the targeted advertisement; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if yes, generating a target block to record the advertisement exposure information and the corresponding user node identification, and storing the target block in a data sharing system.

In another aspect, an advertisement delivery control method is provided, including:

the method comprises the steps that advertisement exposure information recorded in a block is obtained from a data sharing system, the block is generated by a user node, the advertisement exposure information comprises advertisement identifications of target advertisements, source nodes and exposure channels, and the exposure channels comprise exposure application program identifications and corresponding page identifications;

Acquiring a preset superbroadcast threshold of the target advertisement; counting the exposure of the target advertisement according to the advertisement exposure information from a plurality of user nodes;

and adjusting the target advertisement putting strategy according to the exposure of the target advertisement and the preset superbroadcast threshold.

In another aspect, an advertisement delivery control device is provided, including:

the system comprises an acquisition module, a storage module and a display module, wherein the acquisition module acquires advertisement exposure information recorded in a block from a data sharing system, the block is generated by a user node, and the advertisement exposure information comprises an advertisement identifier, an advertisement position and exposure time of a target advertisement;

the acquisition module is also used for acquiring a preset superbroadcast threshold value of the target advertisement;

a statistics module for counting exposure of the target advertisement according to the advertisement exposure information from a plurality of the user nodes;

and the regulation and control module is used for regulating the delivery strategy of the target advertisement according to the exposure of the target advertisement and the preset superbroadcast threshold.

Optionally, the regulation module is specifically configured to:

and stopping putting the target advertisement under the condition that the exposure of the target advertisement reaches the preset superbroadcast threshold value.

Optionally, the obtaining module is further configured to obtain delivery monitoring information from an advertiser node, where the delivery monitoring information includes a preset supercast threshold and a monitoring period of the target advertisement;

The statistics module is also used for counting the exposure of the target advertisement in the monitoring period; the regulation and control module is also specifically configured to increase the delivery strength of the target advertisement when the exposure of the target advertisement does not reach the preset superbroadcast threshold in the monitoring period.

the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring advertisement exposure information, the advertisement exposure information comprises advertisement identifications, source nodes and exposure channels of target advertisements, and the exposure channels comprise exposure application program identifications and corresponding page identifications;

a request module for requesting a key for authentication from the source node;

a verification module for obtaining the key, using the key to verify the signature of the targeted advertisement;

the verification module is further used for verifying whether the exposure application program belongs to the authentication application program if verification is successful;

and the generation module is used for generating a target block to record the advertisement exposure information and the corresponding user node identification if the advertisement exposure information is the same, and storing the target block in the data sharing system.

Optionally, the advertisement exposure information further includes advertisement positions and exposure time;

The acquisition module is further configured to acquire advertisement record data generated in the exposure time if the exposure application program does not belong to the authentication application program, and determine whether a display advertisement of the advertisement space in the advertisement record data is the target advertisement;

if yes, triggering the generation module to generate the target block so as to record the advertisement exposure information and the corresponding user node identification.

Optionally, the generating module is further configured to generate invalid exposure information if the advertisement in the advertisement record data is not the target advertisement, and record the invalid exposure information in a blockchain, where the invalid exposure information includes an identifier of the exposure application program, the target advertisement, the exposure time, and the advertisement slot.

Optionally, the verification module is specifically configured to:

analyzing the signature of the target advertisement by using the key to obtain a target abstract;

comparing the target abstract with an abstract obtained by analyzing the target advertisement to determine whether the target abstract is consistent with the abstract;

if yes, the verification is successful; if not, the verification fails.

In another aspect, an embodiment of the present application provides an electronic device, including an input device and an output device, and further including: a processor adapted to implement one or more instructions; and a computer storage medium storing one or more instructions adapted to be loaded by the processor and to perform the advertisement delivery control method of the first or second aspect.

In another aspect, embodiments of the present application provide a computer storage medium storing one or more instructions adapted to be loaded by a processor and to perform the steps of the first or second aspect and any one of its possible implementations.

According to the method, advertisement exposure information is obtained, wherein the advertisement exposure information comprises advertisement identifications, source nodes and exposure channels of target advertisements, and the exposure channels comprise exposure application programs and corresponding page identifications; requesting a key for authentication from the source node; acquiring the key, and verifying the signature of the target advertisement by using the key; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if so, generating a target block to record the advertisement exposure information and the corresponding user node identification, storing the target block in a data sharing system, verifying the effectiveness when the terminal reports the advertisement exposure information, and storing the advertisement exposure information through a blockchain technology, wherein the advertisement delivery system can acquire the real and reliable advertisement exposure information more timely, reduce false exposure, and realize timely and accurate play quantity control in subsequent delivery.

Drawings

In order to more clearly describe the embodiments of the present application or the technical solutions in the background art, the following description will describe the drawings that are required to be used in the embodiments of the present application or the background art.

FIG. 1A is a schematic diagram of a data sharing system according to an embodiment of the present application;

FIG. 1B is a block chain architecture diagram according to an embodiment of the present application;

FIG. 1C is a schematic diagram illustrating node interactions of a blockchain according to an embodiment of the present application;

FIG. 2 is a schematic flow chart of an advertisement delivery control method according to an embodiment of the present application;

FIG. 3A is a flowchart illustrating another method for controlling advertisement delivery according to an embodiment of the present application;

FIG. 3B is a schematic diagram of a node interaction flow of an advertisement delivery control method according to an embodiment of the present application;

FIG. 4 is a schematic diagram of an advertisement delivery control device according to an embodiment of the present application;

FIG. 5 is a schematic diagram of another advertisement delivery control device according to an embodiment of the present application;

fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the present application better understood by those skilled in the art, the following description will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the accompanying drawings, and it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.

The terms first, second and the like in the description and in the claims and in the above-described figures are used for distinguishing between different objects and not necessarily for describing a sequential or chronological order. Furthermore, the terms "comprise" and "have," as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those listed steps or elements but may include other steps or elements not listed or inherent to such process, method, article, or apparatus.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment may be included in at least one embodiment of the application. The appearances of such phrases in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments.

Referring to the data sharing system shown in fig. 1A, the data sharing system 100 refers to a system for performing data sharing between nodes, and may include a plurality of nodes 101, where the plurality of nodes 101 may be respective clients in the data sharing system. Each node 101 may receive input information while operating normally and maintain shared data within the data sharing system based on the received input information. In order to ensure the information intercommunication in the data sharing system, information connection can exist between each node in the data sharing system, and the nodes can transmit information through the information connection. For example, when any node in the data sharing system receives input information, other nodes in the data sharing system can acquire the input information according to a consensus algorithm, and store the input information as data in shared data, so that the data stored on all nodes in the data sharing system are consistent.

Each node in the data sharing system has a node identifier corresponding to the node identifier, and each node in the data sharing system can store the node identifiers of other nodes in the data sharing system, so that the generated block can be broadcast to other nodes in the data sharing system according to the node identifiers of other nodes. Each node can maintain a node identification list shown in the following table, and the node names and the node identifications are correspondingly stored in the node identification list. The node identifier may be an IP (Internet Protocol, protocol of interconnection between networks) address, and any other information that can be used to identify the node, and the IP address is only illustrated in table 1.

Node name	Node identification
		Node 1	117.114.151.174
Node 2	117.116.189.145
		…	…
Node N	119.123.789.258

Each node in the data sharing system stores one and the same blockchain. The blockchain is composed of a plurality of blocks, referring to fig. 1B, the blockchain is composed of a plurality of blocks, the starting block comprises a block head and a block main body, the block head stores an input information characteristic value, a version number, a time stamp and a difficulty value, and the block main body stores input information; the next block of the starting block takes the starting block as a father block, the next block also comprises a block head and a block main body, the block head stores the input information characteristic value of the current block, the block head characteristic value of the father block, the version number, the timestamp and the difficulty value, and the like, so that the block data stored in each block in the block chain are associated with the block data stored in the father block, and the safety of the input information in the block is ensured.

In order to better illustrate the method in the embodiment of the present application, referring to fig. 1C, fig. 1C is a schematic node interaction diagram of a blockchain according to the embodiment of the present application. As shown in fig. 1C, a serving node, an advertiser node, and a user node (there may be a plurality of serving nodes, advertiser nodes, and user nodes, which are only illustrated in the drawing) may be disposed in the data sharing system, so as to implement an advertisement serving control method of the present application. The delivery node can be regarded as a media side, such as a media platform or a media server, and performs advertisement delivery operation on the user node, wherein the advertiser node is an sponsor with advertisement delivery requirements, and the delivery node can deliver advertisements according to the requirements of the advertiser; advertisers often have a certain numerical requirement on the total amount of play during current buying, which should be met by the media side, but for plays beyond this total amount, superbroadcasts are formed, thus causing losses to the revenue of the media side. The user node can be understood as a user side terminal, and through the media platform or the client side of the application program user, the user can receive and browse the put advertisement, and perform data interaction in the blockchain, so that the put node can timely acquire the real advertisement exposure information of the user node, and the more accurate and reliable exposure statistics and superbroadcast control can be performed.

Embodiments of the present application will be described below with reference to the accompanying drawings in the embodiments of the present application.

Referring to fig. 2, fig. 2 is a flowchart illustrating an advertisement delivery control method according to an embodiment of the present application. The method may include:

201. and acquiring advertisement exposure information, wherein the advertisement exposure information comprises advertisement identification, source nodes and exposure channels of the target advertisement, and the exposure channels comprise exposure application programs and corresponding page identifications.

The data sharing system related in the embodiment of the application can be the block chain system, and the data sharing and processing in the data sharing system can be realized based on the block chain. The delivery system related to the embodiment of the application refers to a system for delivering advertisements to users in a network media platform, belongs to one node in a blockchain network, can be understood as a server at a media side, and delivers advertisements to user nodes in the blockchain network.

The execution body in the embodiment of the application can be an advertisement putting control device, and can be used as the user node, such as a terminal used at the user side, and can receive and output advertisements from the putting node through the client. In particular implementations, the above-described terminal may also be referred to as a terminal device, including but not limited to other portable devices such as mobile phones, laptop computers, or tablet computers having a touch-sensitive surface (e.g., a touch screen display and/or a touch pad), positioning services and navigation functions may be implemented by application programs. It should also be appreciated that in some embodiments, the above-described devices are not portable communication devices, but rather desktop computers having touch-sensitive surfaces (e.g., touch screen displays and/or touch pads).

It should be appreciated that since the blockchain is a decentralized distributed database, each time data is processed, one of the servers in the blockchain network needs to be selected as an actor to process the data. The rule of each selection of the server is a Consensus mechanism, which in the embodiment of the present application may be a Proof of Work (POW), a Proof of stock (POS), a rayleigh Consensus mechanism (happle Consensus), an authorized Proof of stock mechanism (Delegated Proof of Stake, DPOS), etc., which are not limited herein.

The advertisement exposure information may be generated by an application program or a plug-in of the user node, and generally, when advertisement exposure occurs, corresponding advertisement exposure information is generated, and in order to facilitate statistics, control and optimization of the delivery node, the advertisement exposure information is sent to a server delivering the advertisement and a third party detection system in the form of an exposure request. The advertisement exposure information comprises advertisement identifications of target advertisements, source nodes and exposure channels, the exposure channels comprise exposure application programs and corresponding page identifications, the target advertisements are advertisements exposed at the time, the source nodes are delivery nodes for delivering the advertisements to the user nodes, the advertisement exposure information can be specifically delivery node addresses, and the advertisement exposure information can be obtained when the user nodes receive the advertisements; the exposure application program, namely the application program for exposing the target advertisement, can be an application program identifier or a name, and also comprises a page identifier for exposing the target advertisement in the application program, wherein the exposure information is convenient for more detailed and accurate advertisement exposure statistical analysis. Optionally, the advertisement exposure information further includes advertisement positions and exposure time, where the advertisement positions refer to the positions of the areas where the advertisement exposure is displayed, specifically may be advertisement position numbers or character strings, and each advertisement position can only display one advertisement at the same time.

In the case of obtaining the above-described advertisement exposure information, step 202 may be performed.

However, in order to further increase the accuracy of the exposure information, it is avoided that some background program or plug-in generates false advertisement exposure information at the user node to increase the exposure amount, if the source of the advertisement exposure information is not an authentication application program, step 202 may be executed before recording the advertisement exposure information; step 204 may be performed for advertisement exposure information from an authentication application.

202. A key for authentication is requested to the source node.

After the user node determines that the source node in the advertisement exposure information can obtain the source node address, an obtaining request can be sent to the recorded source node to obtain the key used by the source node for exposure verification. That is, the user node can verify the delivery node of the target advertisement recorded by the advertisement exposure information to determine the authenticity of the target advertisement.

In one embodiment, some advertising data or information may be encrypted and decrypted in the blockchain based on the form of a Public Key (Public Key) and a Private Key (Private Key). The public key and the private key are a key pair (namely a public key and a private key) obtained through an algorithm, the public key is a public part of the key pair, and the private key is a non-public part. The public key is typically used to encrypt a session key, verify a digital signature, or encrypt data that may be decrypted with a corresponding private key. The key pairs obtained by this algorithm can be guaranteed to be unique worldwide. When using this key pair, if a piece of data is encrypted with one of the keys, it must be decrypted with the other key. For example, encrypting data with a public key must be decrypted with a private key, and if encrypted with a private key must also be decrypted with a public key, otherwise decryption will not succeed.

The key provided by the delivery node may be a public key of the source node recorded in the advertisement exposure information, and may be queried and acquired for use by a node in the blockchain, or may be acquired under the permission of the delivery node. The digital signature of the target advertisement in the advertisement exposure information can be parsed by the key to verify, that is, step 203 is performed.

203. The key is obtained and used to verify the signature of the targeted advertisement.

In a distributed network of blockchains, nodes communicate and trust, and digital signature technology is needed to be relied on, and digital signature involves tools such as public keys, private keys, wallets and the like, which have two functions: firstly, proving that the message is really signed and sent out by the information sender; and secondly, determining the integrity of the message.

The digital signature technology encrypts the digest information with the private key of the sender and transmits the digest information to the receiver together with the original document. The receiver can decrypt the encrypted digest information only with the sender's public key and then generate a digest information for the received text using a HASH function, which is compared with the decrypted digest information. If the information is the same, the received information is indicated to be complete, the information is not modified in the transmission process, and otherwise, the information is indicated to be modified. The digital signature is thus able to verify the integrity of the information.

Similarly, the exposed target advertisement recorded in the advertisement exposure information comprises a digital signature of a delivery node, so that in order to verify whether the target advertisement is delivered by the corresponding delivery node, the fake advertisement exposure is avoided, and the digital signature of the target advertisement can be analyzed through the obtained secret key to confirm whether the advertisement exposure information is truly accurate.

Specifically, the user node can firstly use its private key to unlock the ciphertext corresponding to the target advertisement, and obtain the abstract through hash operation; and analyzing the corresponding digital signature by the obtained public key of the source node to obtain a digest, comparing the digest of the decrypted ciphertext with the digest of the decrypted digital signature respectively, if the digests are consistent, verifying successfully, and determining that the target advertisement is matched with the source node, so that the exposed advertisement can be confirmed to be delivered by the delivery node, and step 204 can be executed. If the abstracts are not completely consistent, it is determined that the target advertisement is not matched with the source node, that is, the verification fails, it may be determined that the advertisement exposed this time is not delivered by the delivery node, the advertisement exposure information is invalid, and step 204 is not executed.

204. If the verification is successful, verifying whether the exposure application program belongs to the authentication application program.

Specifically, the user node locally stores advertisement record data, and the advertisement record data may be from the advertisement record data and include received advertisement information of an exposed advertisement position, advertisement browsing information, feedback operation data of a user on the advertisement, and the like, wherein the advertisement information of the exposed advertisement position mainly records a mapping relationship between the advertisement position and the exposed advertisement.

One or more authentication application programs are preset in the user node, and the user node can understand that the credit degree of the advertisement delivery node corresponding to the authentication application programs is higher, and the generated advertisement exposure information can be directly uploaded to the blockchain. The authentication application may be determined based on node authentication common to nodes in the blockchain or having monitoring authentication rights, and may be recorded in the blockchain.

If the exposure application is the authentication application, the advertisement exposure information is determined to be valid, and step 205 is executed; if the exposure application is not the authentication application, step 205 may not be performed.

Further optionally, if the exposure application does not belong to the authentication application, the method further includes:

acquiring advertisement record data generated in the exposure time, and determining whether the display advertisement of the advertisement position in the advertisement record data is the target advertisement;

if yes, step 205 is triggered.

The user node may determine an exposure application that generates the advertisement exposure information, and further verify the authenticity of the information if the exposure application is not the authentication application. It can be understood that, for the advertisement exposure information not generated by the authentication application program, the accuracy and the authenticity of the advertisement exposure information can be a priori verified before uploading the blockchain, and whether the display advertisement of the advertisement position in the advertisement record data is the target advertisement or not, namely whether the comparison information is consistent or not is determined through the advertisement information of the advertisement position with the exposure stored in the advertisement record data.

If the display advertisement of the advertisement position in the advertisement record data is not the target advertisement, the advertisement exposed in the advertisement position in the exposure time is in conflict, the advertisement exposure information is not matched with the advertisement record data, and the advertisement exposure information is considered to be invalid. Further, the identification of the exposure application program can be obtained, the invalid exposure information is generated and the blockchain is uploaded, so that each node can know that certain false exposure operation exists in the program to remind or punish, the accuracy of the advertisement exposure information can be further improved through the mode, and mutual supervision of the whole advertisement system is promoted.

205. If the exposure application belongs to the authentication application, a target block is generated to record the advertisement exposure information and the corresponding user node identification, and the target block is stored in a data sharing system.

If the exposure application belongs to the authentication application, the advertisement exposure information is valid, and the target block can be generated to record the advertisement exposure information. Specifically, the method can include the identification of the target advertisement, the exposure time, the exposure application program, the page identification, the advertisement position and the user node identification, and can also include the advertisement order information and the advertisement material information of the target advertisement, wherein the advertisement order information comprises an order number and an advertiser identification, and the advertisement material information comprises a material number and a material download link. The block chain network can also be provided with an advertiser node, the advertiser node can entrust the throwing node to throw advertisements to users, and corresponding advertisement order information can be generated when entrust. And advertising material may be understood as video or pictures that are ultimately presented to the user.

All advertisements exposed by the user node can be completely and accurately recorded through the blockchain, and the target block can be acquired by the delivery node, so that advertisement exposure information is obtained, and the advertisement exposure information of the advertisements delivered by the advertiser node in the blockchain can be acquired for query, statistics and the like. The exposure data can be completely acquired through the safe, accurate and complete characteristics of the blockchain, so that more accurate exposure statistics is realized, and the play quantity can be monitored. Meanwhile, the data can no longer pass through a third party monitoring system, so that interaction with third party monitoring and logarithmic errors are reduced.

Alternatively, the drop node may give the uplink user some incentive to encourage more users to join the blockchain, increasing the amount of shared data.

In one embodiment, the blockchain underlying platform may include processing modules for user management, basic services, smart contracts, and operational monitoring. Wherein, the user management module can be used by the supervision node to bear part or all of the functions: the management of identity information of all blockchain participants is responsible, including maintenance of public and private key generation (account management), key management, maintenance of correspondence between real identities of users and blockchain addresses (authority management), etc., and under the condition of authorization, advertisement delivery or exposure of nodes for supervising and auditing certain real identities provide rule configuration (wind control audit) of risk control; the basic service module is deployed on all block chain node devices, is used for verifying the validity of a service request, recording the service request on a storage after the effective request is identified, for a new service request, the basic service firstly analyzes interface adaptation and authenticates the interface adaptation, encrypts service information (identification management) through an identification algorithm, and transmits the encrypted service information to a shared account book (network communication) in a complete and consistent manner, and records and stores the service information; the intelligent contract module is responsible for registering and issuing contracts and triggering contracts and executing contracts, such as intelligent contracts of advertisement putting strategies or intelligent contracts for acquiring advertisement exposure information, a developer can define contract logic through a certain programming language, issue the contract logic to a blockchain (contract registering), call keys or other event triggering execution according to the logic of contract clauses to complete the contract logic, and simultaneously provide a function of updating and logging off the contract; the operation monitoring module is mainly responsible for deployment in the product release process, modification of configuration, contract setting, cloud adaptation and visual output of real-time states in product operation, for example: alarms, monitoring network conditions, monitoring node device health status, etc.

Referring to fig. 3A, fig. 3A is a flowchart illustrating another advertisement delivery control method according to an embodiment of the present application. As shown in fig. 3A, the method may include:

301. and acquiring advertisement exposure information recorded in a block from the data sharing system, wherein the block is generated by a user node, and the advertisement exposure information comprises advertisement identification, advertisement position and exposure time of a target advertisement.

The data sharing system related to the embodiment of the application can be the block chain network, the delivery system refers to a system for delivering advertisements to users in a network media platform, belongs to one node in the block chain network, and can be understood as a server on a media side, namely a delivery system server, and delivers advertisements to user nodes in the block chain network.

The execution body in the embodiment of the application can be an advertisement putting control device, which is used as the putting node, such as a server of a putting system, and can be used as a media side to put advertisements to the user node according to the requirements of advertisers. The user node may be a terminal (client) used by the user side, and may receive and output an advertisement from the delivery node. In particular implementations, the above-described terminal may also be referred to as a terminal device, including but not limited to other portable devices such as mobile phones, laptop computers, or tablet computers having a touch-sensitive surface (e.g., a touch screen display and/or a touch pad), positioning services and navigation functions may be implemented by application programs. It should also be appreciated that in some embodiments, the device is not a portable communication device, but a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or a touch pad).

The user node in the blockchain can generate the advertisement exposure information of the blockrecord user node, and the delivery node in the blockchain can acquire the advertisement exposure information recorded in the blockchain, wherein the advertisement exposure information comprises advertisement identifiers, advertisement positions, exposure time and the like of the target advertisements, which are not described herein.

302. And acquiring a preset superbroadcast threshold of the target advertisement, and counting the exposure of the target advertisement according to the advertisement exposure information from a plurality of user nodes.

The delivery node can control the playing amount of the target advertisement according to the preset superplaying threshold value of the target advertisement. Specifically, the preset superbroadcast threshold is the playing amount of the target advertisement appointed by the advertiser, the advertiser needs exposure of the target advertisement to reach the playing amount, and the releasing node just controls the actual playing amount of the target advertisement to be the most expected result at the preset superbroadcast threshold.

The preset superbroadcast threshold may be preset by an advertiser node, and the serving node may obtain the preset superbroadcast threshold of the target advertisement. On the other hand, the exposure amount (play amount) of the target advertisement may be counted based on advertisement exposure information of a plurality of the user nodes acquired from the block.

For the advertisement exposure information, advertisement identification classification can be used for statistics, and exposure of each target advertisement is recorded as exposure +1 of the target advertisement, and statistics can be periodically performed to obtain exposure of the current target advertisement on the user side.

303. And adjusting the target advertisement putting strategy according to the exposure of the target advertisement and the preset superbroadcast threshold.

And under the condition of obtaining the exposure of the target advertisement and the preset superbroadcast threshold, controlling the broadcast amount of the target advertisement, and adjusting the broadcast strategy of the target advertisement in real time so as to achieve the optimal broadcast effect.

In an alternative embodiment, the step 303 specifically includes:

and stopping throwing the target advertisement under the condition that the exposure of the target advertisement reaches the preset superbroadcast threshold value.

And the delivery node can periodically perform statistics update on the exposure of the target advertisement, and can immediately stop delivering the target advertisement to each user node when the exposure of the target advertisement is detected to reach the preset superbroadcast threshold value so as to control the delivery cost under the condition of meeting the requirement of an advertiser.

In an alternative embodiment, the method further comprises:

acquiring the delivery monitoring information from the advertiser node, wherein the delivery monitoring information comprises a preset supercast threshold value and a monitoring period of the target advertisement;

counting the exposure of the target advertisement in the monitoring period, and increasing the throwing strength of the target advertisement under the condition that the exposure of the target advertisement in the monitoring period does not reach the preset superbroadcast threshold value.

Specifically, an advertiser node added into a blockchain network can set a delivery requirement of an advertisement according to the requirement, and sends the delivery requirement to a delivery node in the form of delivery requirement information, wherein the delivery requirement information specifically comprises a delivery time, a delivery frequency, an exposure period and the preset superbroadcast threshold, the delivery time can comprise a delivery time period, the delivery frequency refers to the number of times of delivering the same advertisement to a user in a certain time period, and the advertisement delivery to the user can be stopped when the preset delivery frequency is reached; the preset supercast threshold is used for limiting the playing times of one advertisement, and is not described herein. One or more advertisement delivery requirements can be set, and the advertisements can be distinguished according to the identification of the advertisements. Other advertising requirements may also be set, without limitation.

In the case that the exposure of the target advertisement does not reach the preset superbroadcast threshold value in the exposure period, the delivery strength of the target advertisement needs to be increased, and the number of times of delivering the target advertisement to the user node can be increased, or the form of delivering the target advertisement to the user node is changed so as to reach the expected exposure. Alternatively, the above-described regulation operation may be set for the throw in the next exposure period.

Optionally, after the advertiser joining the blockchain network puts the advertisement through the putting node, the advertiser can also buy the service of the media side, inquire and verify the advertisement exposure information of the user node. The releasing node responds to the query request of the advertiser node, can acquire the advertisement exposure information of the advertisement in the blockchain and share the advertisement exposure information to the advertiser node. Alternatively, the identity information of the advertiser node may be verified when the query request is received, and the query service may be provided when the advertiser node is determined to correspond to the advertiser identifier of the advertised advertisement.

In order to understand the advertisement frequency control of the present application more clearly, please refer to fig. 3B, fig. 3B is a schematic diagram of a node interaction flow chart of an advertisement delivery control method. The delivery node may be regarded as a media platform a (server), and an advertiser node and a user node in the blockchain are taken as examples to introduce the advertisement frequency control flow. Specifically, the method comprises the following steps:

(a) The advertiser puts advertisements on the media platform A, sets the putting requirement information such as the directional requirement and the like;

(b) The media platform A puts advertisements to user nodes according to the requirements of advertisers;

(c) The user node generates advertisement exposure, generates advertisement exposure information, and verifies the effectiveness of the exposure through advertisement signature, source node and the like;

(d) When verification is successful, generating a target block from information such as an advertisement identifier, a source node, an exposure channel and the like of the advertisement, and recording the target block on a block chain;

(e) The media platform A receives the target block, acquires the advertisement exposure information and counts the exposure quantity, so that the advertisement delivery strategy is adjusted according to a preset superbroadcast threshold value (the advertisement delivery decision in the next round b can be influenced), and the superbroadcast condition is reduced.

At present, advertisement overseeding control depends on advertisement exposure reporting of a user side, a user node reports information to a media side when exposure occurs through a network, the media side counts playing quantity by collecting exposure reporting conditions of users in the whole network, so that subsequent advertisement playing decisions are influenced, playing control is completed, a third party playing quantity monitoring system is also required to monitor, in a network environment, reporting failure and data loss are inevitably caused in a certain proportion, thereby forming overseeding, and meanwhile, the influence of some cheating flow is also resisted, so that exposure data is inaccurate, and playing quantity is unreal. And through the safe, accurate and complete characteristics of the blockchain, the exposure data of the user side can be completely and timely acquired, so that more accurate superbroadcast control is realized, the income loss of the media side is reduced, and the loss of the advertiser is reduced while the requirement of the play amount of the advertiser is met. While a blockchain-based service to verify exposure may be provided to advertisers. And on the user side, the diversity of advertisements on the user side is optimized due to the reduction of superbroadcasting.

According to the embodiment of the application, the advertisement exposure information recorded in the block is acquired from the data sharing system through the delivery node, the block is generated by the user node, the advertisement exposure information comprises the advertisement identifier of the target advertisement, the source node and the exposure channel, the exposure channel comprises the exposure application program identifier and the corresponding page identifier, the preset superbroadcast threshold value of the target advertisement is acquired, the exposure of the target advertisement is counted according to the advertisement exposure information from a plurality of user nodes, and the delivery strategy of the target advertisement is adjusted according to the exposure of the target advertisement and the preset superbroadcast threshold value, so that the advertisement exposure of the user side can be counted accurately and in real time, the advertisement delivery strategy is adjusted in time to realize accurate advertisement superbroadcast control, and compared with the common method for actively acquiring the exposure condition of the user side and relying on the supervision of a third party, the real and reliable advertisement exposure information can be acquired more timely, the possibility of fake broadcast quantity is reduced, and the advertiser can verify the data of the advertisement broadcast quantity conveniently. Meanwhile, interaction with third party monitoring and logarithmic error are reduced, so that superbroadcasting can be controlled more timely and accurately in advertisement delivery, and quality of media and user retention can be improved.

Based on the description of the embodiment of the advertisement putting control method, the embodiment of the application also discloses an advertisement putting control device. Referring to fig. 4, the advertisement delivery control device 400 includes:

the acquiring module 400 is configured to acquire advertisement exposure information, where the advertisement exposure information includes an advertisement identifier of a target advertisement, a source node, and an exposure channel, and the exposure channel includes an exposure application identifier and a corresponding page identifier;

a request module 420, configured to request a key for authentication from the source node;

a verification module 430, configured to obtain the key, and use the key to verify the signature of the target advertisement;

the verification module 430 is further configured to verify whether the exposure application belongs to an authentication application if verification is successful;

the generating module 440 is configured to generate a target block to record the advertisement exposure information and the corresponding user node identifier, and store the target block in the data sharing system.

According to an embodiment of the present application, the steps involved in the method shown in fig. 2, and the method performed by the user node shown in fig. 3A and/or fig. 3B may be performed by the modules in the advertisement delivery control apparatus 400 shown in fig. 4, which are not described herein.

Based on the description of the embodiment of the advertisement putting control method, the embodiment of the application also discloses an advertisement putting control device. Referring to fig. 5, the advertisement delivery control device 500 includes:

the acquiring module 510 acquires advertisement exposure information recorded in a block from the data sharing system, wherein the block is generated by a user node, and the advertisement exposure information comprises an advertisement identifier, an advertisement position and exposure time of a target advertisement;

the obtaining module 510 is further configured to obtain a preset supercast threshold of the target advertisement;

a statistics module 520 for counting exposure of the target advertisement according to the advertisement exposure information from the plurality of user nodes;

and the regulation and control module 530 is configured to regulate a delivery strategy of the target advertisement according to the exposure of the target advertisement and the preset superbroadcast threshold.

According to an embodiment of the present application, each step involved in the method performed by the serving node shown in fig. 3A and/or fig. 3B may be performed by each module in the advertisement serving control apparatus 500 shown in fig. 5, which is not described herein.

According to another embodiment of the present application, each module in the advertisement delivery control device 500 shown in fig. 5 may be separately or completely combined into one or several other modules, or some (some) of the modules may be further split into a plurality of modules with smaller functions, which may achieve the same operation without affecting the implementation of the technical effects of the embodiments of the present application. The above modules are divided based on logic functions, and in practical application, the functions of one module may be implemented by a plurality of modules, or the functions of a plurality of modules may be implemented by one module. In other embodiments of the present application, the terminal-based device may also include other modules, and in practical applications, these functions may also be implemented with assistance from other modules, and may be implemented by cooperation of multiple modules.

The advertisement putting control device 400 in the embodiment of the application can acquire advertisement exposure information, wherein the advertisement exposure information comprises advertisement identifications, source nodes and exposure channels of target advertisements, and the exposure channels comprise exposure application programs and corresponding page identifications; requesting a key for authentication from the source node; acquiring the key, and verifying the signature of the target advertisement by using the key; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if so, generating a target block to record the advertisement exposure information and the corresponding user node identification, storing the target block in a data sharing system, verifying the effectiveness when the terminal reports the advertisement exposure information, and storing the advertisement exposure information through a blockchain technology, wherein the advertisement delivery system can acquire the real and reliable advertisement exposure information more timely, reduce false exposure, and realize timely and accurate play quantity control in subsequent delivery.

According to the advertisement putting control device 500 in the embodiment of the application, advertisement exposure information recorded in a block can be acquired from a data sharing system, the block is generated by a user node, the advertisement exposure information comprises advertisement identifications, source nodes and exposure channels of target advertisements, the exposure channels comprise exposure application program identifications and corresponding page identifications, preset superbroadcast thresholds of the target advertisements are acquired, the exposure of the target advertisements is counted according to the advertisement exposure information from a plurality of the user nodes, and the putting strategy of the target advertisements is adjusted according to the exposure of the target advertisements and the preset superbroadcast thresholds, so that the advertisement exposure of a user side can be counted accurately and in real time, the advertisement putting strategy is adjusted in time to realize accurate advertisement superbroadcast control, and compared with the general method for actively acquiring the exposure condition of the user side and relying on the supervision of a third party, the real and reliable advertisement exposure information can be acquired more timely, the possibility of fake broadcast amount is reduced, and the advertisement owner is convenient to verify the data of the advertisement broadcast amount. Meanwhile, interaction with third party monitoring and logarithmic error are reduced, so that superbroadcasting can be controlled more timely and accurately in advertisement delivery, and quality of media and user retention can be improved.

Based on the description of the method embodiment and the device embodiment, the embodiment of the application also provides electronic equipment. Referring to fig. 6, the electronic device 600 includes at least a processor 601, an input device 602, an output device 603, and a computer storage medium 604. Wherein the processor 601, input device 602, output device 603, and computer storage medium 604 within the terminal may be connected by a bus or other means.

The computer storage medium 604 may be stored in a memory of the terminal, the computer storage medium 604 is used for storing a computer program, the computer program includes program instructions, and the processor 601 is used for executing the program instructions stored in the computer storage medium 604. The processor 601 (or CPU (Central Processing Unit, central processing unit)) is a computing core and a control core of the terminal, which are adapted to implement one or more instructions, in particular to load and execute one or more instructions to implement a corresponding method flow or a corresponding function; in one embodiment, the processor 601 described above in the embodiments of the present application may be used to perform a series of processes, including the method in the embodiments shown in fig. 2, 3A or 3B, and so on.

The embodiment of the application also provides a computer storage medium (Memory), which is a Memory device in the terminal and is used for storing programs and data. It will be appreciated that the computer storage medium herein may include both a built-in storage medium in the terminal and an extended storage medium supported by the terminal. The computer storage medium provides a storage space that stores an operating system of the terminal. Also stored in this memory space are one or more instructions, which may be one or more computer programs (including program code), adapted to be loaded and executed by the processor 601. The computer storage medium herein may be a high-speed RAM memory or a non-volatile memory (non-volatile memory), such as at least one magnetic disk memory; optionally, at least one computer storage medium remote from the processor may be present.

In one embodiment, one or more instructions stored in a computer storage medium may be loaded and executed by processor 601 to implement the respective steps of the methods of the above embodiments; in particular implementations, one or more instructions in a computer storage medium may be loaded by processor 601 and executed to implement any of the steps of the method performed by the drop node in fig. 3A and/or fig. 3B.

The electronic device 600 of the embodiment of the application can acquire the advertisement exposure information recorded in the block from the data sharing system, wherein the block is generated by the user node, the advertisement exposure information comprises the advertisement identifier of the target advertisement, the source node and the exposure channel, the exposure channel comprises the exposure application program identifier and the corresponding page identifier, the preset superbroadcast threshold value of the target advertisement is acquired, the exposure of the target advertisement is counted according to the advertisement exposure information from a plurality of user nodes, and the advertisement delivery strategy of the target advertisement is adjusted according to the exposure of the target advertisement and the preset superbroadcast threshold value, so that the advertisement exposure of the user side can be counted accurately and in real time, the advertisement delivery strategy is adjusted in time to realize accurate advertisement superbroadcast control. Meanwhile, interaction with third party monitoring and logarithmic error are reduced, so that superbroadcasting can be controlled more timely and accurately in advertisement delivery, and quality of media and user retention can be improved.

It will be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process of the apparatus and modules described above may refer to the corresponding process in the foregoing method embodiment, which is not repeated herein.

In the several embodiments provided by the present application, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. For example, the division of the module is merely a logical function division, and there may be another division manner when actually implemented, for example, a plurality of modules or components may be combined or may be integrated into another system, or some features may be omitted or not performed. The coupling or direct coupling or communication connection shown or discussed with each other may be through some interface, device or module indirect coupling or communication connection, which may be in electrical, mechanical, or other form.

The modules illustrated as separate components may or may not be physically separate, and components shown as modules may or may not be physical modules, i.e., may be located in one place, or may be distributed over a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the application, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted across a computer-readable storage medium. The computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by a wired (e.g., coaxial cable, fiber optic, digital subscriber line (digital subscriber line, DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a read-only memory (ROM), or a random-access memory (random access memory, RAM), or a magnetic medium, such as a floppy disk, a hard disk, a magnetic tape, a magnetic disk, or an optical medium, such as a digital versatile disk (digital versatile disc, DVD), or a semiconductor medium, such as a Solid State Disk (SSD), or the like.

Claims

1. An advertisement delivery control method, comprising:

acquiring advertisement exposure information, wherein the advertisement exposure information comprises advertisement identifications, source nodes and exposure channels of target advertisements, and the exposure channels comprise exposure application program identifications and corresponding page identifications;

requesting a key for authentication from the source node; the source node is a delivery node for delivering advertisements to the user node, the source node comprises a delivery node address, and the delivery node address is acquired when the user node receives the delivered advertisements;

obtaining the key, using the key to verify the signature of the targeted advertisement;

if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; one or more authentication application programs are preset in the user node, the credit degree of the delivery node corresponding to the authentication application program is larger than a credit degree threshold value, and the advertisement exposure information generated by the authentication application program is allowed to be directly uploaded to a blockchain; the authentication application program is determined based on node authentication which is commonly known by all nodes in the blockchain or has monitoring authentication authority, and is recorded in the blockchain;

If yes, generating a target block to record the advertisement exposure information and the corresponding user node identification, and storing the target block in a data sharing system.

2. The method of claim 1, wherein the advertisement exposure information further comprises advertisement slots and exposure times; if the exposure application does not belong to the authentication application, the method further comprises:

and if yes, triggering the step of generating the target block to record the advertisement exposure information and the corresponding user node identification.

3. The method of claim 2, wherein if the presentation advertisement of the ad spot in the advertisement record data is not the targeted advertisement, the method further comprises:

invalid exposure information is generated and recorded in a blockchain, the invalid exposure information including an identification of the exposure application, the targeted advertisement, the exposure time, and the advertisement slot.

4. A method according to any of claims 1-3, wherein said using said key to verify a signature of said targeted advertisement comprises:

if yes, the verification is successful; if not, the verification fails.

5. An advertisement delivery control method, comprising:

the method comprises the steps that advertisement exposure information recorded in a block is obtained from a data sharing system, the block is generated by a user node, the advertisement exposure information comprises advertisement identifications of target advertisements, source nodes and exposure channels, and the exposure channels comprise exposure application program identifications and corresponding page identifications; the source node is a delivery node for delivering advertisements to the user node, the source node comprises a delivery node address, and the delivery node address is acquired when the user node receives the delivered advertisements; the advertisement exposure information is stored in a block in the data sharing system when the exposure application program corresponding to the exposure application program identifier belongs to an authentication application program and signature verification of the target advertisement is successful by using a secret key, the secret key is obtained by requesting the source node, one or more authentication application programs are preset in the user node, the credit degree of a delivery node corresponding to the authentication application program is greater than a credit degree threshold value, and the generated advertisement exposure information is allowed to be directly uploaded to a block chain; the authentication application program is determined based on node authentication which is commonly known by all nodes in the blockchain or has monitoring authentication authority, and is recorded in the blockchain;

6. The method of claim 5, wherein the adjusting the placement strategy of the targeted advertisement according to the exposure of the targeted advertisement and the preset supercast threshold comprises:

7. The method according to claim 5 or 6, characterized in that the method further comprises:

and counting the exposure of the target advertisement in the monitoring period, and increasing the throwing strength of the target advertisement under the condition that the exposure of the target advertisement in the monitoring period does not reach the preset superbroadcast threshold value.

8. An advertisement delivery control device, characterized by comprising:

The system comprises an acquisition module, a storage module and a display module, wherein the acquisition module acquires advertisement exposure information recorded in a block from a data sharing system, the block is generated by a user node, and the advertisement exposure information comprises an advertisement identifier, an advertisement position and exposure time of a target advertisement; the source node is a delivery node for delivering advertisements to the user node, the source node comprises a delivery node address, and the delivery node address is acquired when the user node receives the delivered advertisements; the advertisement exposure information is stored in a block in the data sharing system when an exposure application program corresponding to an exposure application program identifier belongs to an authentication application program and signature verification of the target advertisement is successful by using a secret key, the secret key is obtained by requesting the source node, one or more authentication application programs are preset in the user node, the credit degree of a delivery node corresponding to the authentication application program is greater than a credit degree threshold value, and the generated advertisement exposure information is allowed to be directly uploaded to a block chain; the authentication application program is determined based on node authentication which is commonly known by all nodes in the blockchain or has monitoring authentication authority, and is recorded in the blockchain;

9. An electronic device comprising an input device and an output device, further comprising:

a processor adapted to implement one or more instructions; the method comprises the steps of,

a computer storage medium storing one or more instructions adapted to be loaded by the processor and to perform the advertisement delivery control method of any one of claims 1-7.

10. A computer readable storage medium having stored thereon one or more instructions adapted to be loaded by a processor and to perform the advertising control method of any one of claims 1-7.