CN108734493A - A kind of advertisement orientation launches control method, monitoring method and device - Google Patents
A kind of advertisement orientation launches control method, monitoring method and device Download PDFInfo
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- CN108734493A CN108734493A CN201710261989.5A CN201710261989A CN108734493A CN 108734493 A CN108734493 A CN 108734493A CN 201710261989 A CN201710261989 A CN 201710261989A CN 108734493 A CN108734493 A CN 108734493A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
A kind of advertisement orientation of present invention offer launches control method, monitoring method and device, wherein advertisement orientation launches control method and includes：It receives the advertisement from advertisement exposure equipment and launches request；It launches to obtain in request from advertisement and launches IP address；If the risk IP address library preserved includes the dispensing IP address, according to the region belonging to the dispensing IP address, region targeted ads are carried out to advertisement exposure equipment and launch control, wherein risk IP address library is for storing the predetermined IP address with cross-region risk；IP address will be launched and feed back to advertisement exposure equipment, wherein launch IP address and be used to be sent to third party monitoring server by advertisement exposure equipment, so that third party monitoring server is updated the advertisement exposure amount for launching the region belonging to IP address.The present invention can improve consistency of the advertisement releasing server with third party monitoring server for the advertisement exposure amount of same region statistics.
Description
Technical field
The present invention relates to Internet communication technology fields more particularly to a kind of advertisement orientation to launch control method, monitoring side
Method and device.
Background technology
Since the development of each regional economy is unbalanced, advertiser may require that media for differently when advertisement is launched in selection
Domain carries out the dispensing of different advertisements, the ad exposure data that the advertisement releasing server of media side is returned according to advertisement exposure equipment
And IP (Internet Protocol, Internet protocol) address is launched, the advertisement for counting the affiliated region of the public network IP address exposes
Light quantity, wherein advertiser is the publisher of advertising campaign, is by advertising or to sell the businessman of oneself products & services,
Media are that end is launched in advertisement, i.e., providing advertisement according to the demand of advertiser for advertiser launches and expose service, launches IP address
The public network IP address actually used when advertisement is launched for advertisement releasing server.
Currently, advertiser would generally use the advertisement exposure that third party monitoring monitoring server advertisement releasing server counts
The ad exposure data and public network IP address that the accuracy of amount, i.e. third party monitoring server are returned according to advertisement exposure equipment
Affiliated region counts the advertisement exposure amount of the affiliated region of the public network IP address.
But the network operator of advertisement exposure equipment examines for owned public network IP address resources are nervous
Consider, public network IP address different from the actually located region of advertisement exposure equipment in other network operators may be borrowed, at this point,
The light exposure point for the same advertisement that advertisement releasing server and third party's detection service device can expose same advertisement exposure equipment
Tong Ji not be to be exposed in different geographical, for example advertisement releasing server and third party monitoring server can expose advertisement exposure equipment
The A advertisements of light are counted respectively to expose in region A and being exposed in region B, and then advertisement releasing server is caused to count a certain
The advertisement exposure amount of region and the advertisement exposure amount consistency for a certain region that third party monitoring monitoring server arrives are poor
Problem.
Invention content
A kind of advertisement orientation of offer of the embodiment of the present invention launches control method, monitoring method and device, for improving advertisement
Launch consistency of the server with third party monitoring server for the advertisement exposure amount of same region statistics.
The embodiment of the present invention provides a kind of advertisement orientation dispensing control method, is applied to advertisement releasing server, including：
It receives the advertisement from advertisement exposure equipment and launches request；
It launches to obtain in request from the advertisement and launches IP address, the dispensing IP address is to the advertisement exposure equipment
Launch used public network IP address when advertisement；
If preserve risk IP address library include the dispensing IP address, according to it is described dispensing IP address belonging to region,
Region targeted ads are carried out to the advertisement exposure equipment and launch control, wherein risk IP address library is for storing in advance
The determining IP address with cross-region risk, and the IP address with cross-region risk stored is by third party monitoring server
With the common Certificate Authority of the advertisement releasing server；
The dispensing IP address is fed back into the advertisement exposure equipment, wherein the dispensing IP address is used for by described
Advertisement exposure equipment is sent to the third party monitoring server, so that the third party monitoring server is to the dispensing IP
The advertisement exposure amount of region belonging to location is updated.
Optionally, the method predefines the IP address with cross-region risk in the following way：
Obtain the monitoring record preserved at the appointed time section, wherein the monitoring record is the third-party server
The public network IP address of preservation and the correspondence of ad exposure data, the public network IP address in the monitoring record are from described
The ad exposure data of advertisement exposure equipment sends the public network IP address in request；
For the specified exposure record of every preserved in the designated time period, the specified exposure record of this and institute are extracted
State the corresponding public network IP address in the monitoring record of the same ad exposure data in monitoring record, wherein the exposure
Record is the correspondence of public network IP address and ad exposure data that the advertisement releasing server preserves, the exposure record
In public network IP address be that public network IP address in request is launched in advertisement from the advertisement exposure equipment；
Determine the IP address set of the public network IP address comprising extraction；
According to the different IP address of public network IP address in being recorded with the specified exposure of this in the IP address set
Number determines that the public network IP address in the specified exposure record of this is the IP address with cross-region risk.
The embodiment of the present invention is same wide by comparing what is preserved in advertisement releasing server and third party monitoring server
The corresponding public network IP address of exposure data is accused, with obtaining the different IP of public network IP address in being recorded with exposure in monitoring record
The number of location, so that it is determined that risk IP address.
Optionally, in the method, according to the public network IP in being recorded with the specified exposure of this in the IP address set
The number of the different IP address in location determines that the public network IP address in the specified exposure record of this is the IP with cross-region risk
Address specifically includes：
Count the different IP address number of public network IP address in being recorded with the specified exposure of this in the IP address set
IP address sum in mesh and the IP address set；
If total ratio described in the number is more than preset ratio threshold value, the public network in the specified exposure record of this is determined
IP address is the IP address with cross-region risk.
The embodiment of the present invention, the number of the IP address different from the public network IP address in specified exposure record in IP address set
Mesh is excessive, it is determined that the cross-region risk of the public network IP address is larger, and is determined as risk IP address.
Optionally, in the method, the public network IP address in the specified exposure record is in the designated time period
Occurrence number is more than setting frequency threshold value public network IP address in all exposures record for launching server preservation.
Optionally, in the method, the dispensing IP address is fed back into the advertisement exposure equipment, is specifically included：
The dispensing IP address is added in the corresponding monitoring link of the third party monitoring server, the monitoring chain
It is connected in link of the advertisement exposure equipment to the third party monitoring server feedback ad exposure data；
The monitoring link that addition is launched to IP address is sent to the advertisement exposure equipment.
The embodiment of the present invention, advertisement exposure equipment, will be wide while to third-party server feedback of advertisement exposure data
The dispensing IP address for accusing dispensing server addition feeds back to third party monitoring server together, so that third party monitoring server pair
The advertisement exposure amount for launching the affiliated region of IP address is counted, and clothes are launched to improve third party monitoring server and advertisement
Consistency of the business device for the advertisement exposure amount of same region statistics.
The embodiment of the present invention also provides a kind of advertisement orientation dispensing monitoring method, is applied to third party monitoring server, packet
It includes：
It receives the ad exposure data that advertisement exposure equipment is sent and sends request, the specific field for sending request carries
Ad exposure data and dispensing IP address；Wherein, make when the dispensing IP address launches advertisement by advertisement releasing server
Public network IP address, the specific field are the field except the head for sending request；
If the risk IP address library preserved includes the dispensing IP address, according to the ad exposure data, institute is updated
State the advertisement exposure amount for launching the region belonging to IP address；
Wherein, risk IP address library is for storing the predetermined IP address with cross-region risk, and stores
The IP address with cross-region risk awarded by the third party monitoring server and the common certification of the advertisement releasing server
Power.
Optionally, the method further includes：
If the risk IP address library preserved does not include the dispensing IP address, according to the ad exposure data, update
The advertisement exposure amount of region belonging to source IP address, the source IP address are the advertisement that the head for sending request carries
The corresponding public network IP address of exposure sources.
The embodiment of the present invention also provides a kind of advertisement orientation dispensing control device, is applied to advertisement releasing server, including：
Receiving module launches request for receiving the advertisement from advertisement exposure equipment；
Acquisition module launches IP address for launching to obtain in request from the advertisement, and the dispensing IP is to described wide
It accuses exposure sources and launches used public network IP address when advertisement；
Control module, if the risk IP address library for preservation includes the dispensing IP address, according to the dispensing IP
Region belonging to location carries out region targeted ads to the advertisement exposure equipment and launches control, wherein risk IP address library
For storing the predetermined IP address with cross-region risk, and the IP address with cross-region risk stored is by third
Square monitoring server and the common Certificate Authority of the advertisement releasing server；
Feedback module, for the dispensing IP address to be fed back to the advertisement exposure equipment, wherein the dispensing IP
Location is used to be sent to the third party monitoring server by the advertisement exposure equipment, so that the third party monitoring server pair
The advertisement exposure amount of region belonging to the dispensing IP address is updated.
Optionally, described device further includes：Determining module；
The determining module is for predefining the IP address with cross-region risk；Wherein, the determining module is specific
Including：
Acquiring unit, for obtaining the monitoring record preserved at the appointed time section, wherein the monitoring record is described
The correspondence for the public network IP address and ad exposure data that third-party server preserves, public network IP in the monitoring record
Location is the public network IP address in the ad exposure data transmission request from the advertisement exposure equipment；
Extraction unit, for for the specified exposure record of every preserved in the designated time period, extracting this finger
Fixed exposure record corresponding public network IP address in the monitoring record with the same ad exposure data in the monitoring record,
Wherein, the exposure record is the corresponding pass of public network IP address and ad exposure data that the advertisement releasing server preserves
System, the public network IP address in the exposure record be advertisement from the advertisement exposure equipment with launching public network IP in request
Location；
First determination unit, the IP address set for determining the public network IP address comprising extraction；
Second determination unit, for according to the public network IP address in being recorded with the specified exposure of this in the IP address set
The number of different IP address determines the specified public network IP address exposed in record of this for the IP with cross-region risk
Location.
Optionally, in described device, second determination unit is specifically used for：
Count the different IP address number of public network IP address in being recorded with the specified exposure of this in the IP address set
IP address sum in mesh and the IP address set；
If total ratio described in the number is more than preset ratio threshold value, the public network in the specified exposure record of this is determined
IP address is the IP address with cross-region risk.
Optionally, in described device, the public network IP address in the specified exposure record is in the designated time period
Occurrence number is more than setting frequency threshold value public network IP address in all exposures record for launching server preservation.
Optionally, in described device, the feedback module specifically includes：
Adding device is linked for the dispensing IP address to be added to the corresponding monitoring of the third party monitoring server
In, the monitoring is linked as chain of the advertisement exposure equipment to the third party monitoring server feedback ad exposure data
It connects；
Transmission unit, the monitoring link for addition to be launched to IP address are sent to the advertisement exposure equipment.
Also a kind of advertisement orientation of the embodiment of the present invention launches monitoring device, is applied to third party monitoring server, including：
Receiving module, the ad exposure data for receiving the transmission of advertisement exposure equipment send request, the transmission request
Specific field carry ad exposure data and launch IP address；Wherein, the dispensing IP address is advertisement releasing server
Used public network IP address when advertisement is launched, the specific field is the field except the head for sending request；
Update module exposes if the risk IP address library for preservation includes the dispensing IP address according to the advertisement
Light data updates the advertisement exposure amount for launching the region belonging to IP address；
Wherein, risk IP address library is used to store the predetermined risk IP address with cross-region risk, and
The IP address with cross-region risk of storage is recognized jointly by the third party monitoring server and the advertisement releasing server
Card authorizes.
Optionally, in described device, the update module is additionally operable to：
If the risk IP address library preserved does not include the dispensing IP address, according to the ad exposure data, update
The advertisement exposure amount of region belonging to source IP address, the source IP address are the advertisement that the head for sending request carries
The corresponding public network IP address of exposure sources.
It is oriented using advertisement provided in an embodiment of the present invention and launches control, monitoring method and device, had below beneficial to effect
Fruit：
If launching the dispensing IP address in request in pre-stored risk IP by the advertisement that advertisement exposure equipment is sent
In the library of location, determine that launching IP address has cross-region risk, the advertisement for carrying out region orientation to the advertisement exposure equipment at this time is thrown
It puts control, and IP address indirect feedback will be launched and give third party monitoring server, such third party monitoring server can be according to the
The risk IP address library preserved in tripartite's monitoring server and the dispensing IP address, to the wide of the affiliated region of dispensing IP address
Light exposure is accused to be counted, and advertisement releasing server can also unite to the advertisement exposure amount of the affiliated region of dispensing IP address
Meter, so that third party monitoring server and advertisement releasing server can be exposed based on the advertisement of the region belonging to same IP address
Light quantity is counted, and then improves the advertisement of third party monitoring server and advertisement releasing server for same region statistics
The consistency of light exposure.
Description of the drawings
Fig. 1 is the flow diagram that the advertisement orientation that the embodiment of the present invention one provides launches control method；
Fig. 2 is the method flow schematic diagram for the determination risk IP address that the embodiment of the present invention one provides；
Fig. 3 be the embodiment of the present invention one provide according in IP address set with the public network IP address in specified exposure record
The number of different IP address determines the method flow schematic diagram of risk IP address；
Fig. 4 provides the one method flow signal that public network IP address is fed back to advertisement exposure equipment for the embodiment of the present invention
Figure；
Fig. 5 is the flow diagram that advertisement provided by Embodiment 2 of the present invention orientation launches monitoring method；
Fig. 6 is the structural schematic diagram that the advertisement orientation that the embodiment of the present invention three provides launches control device；
Fig. 7 is the structural schematic diagram that the advertisement orientation that the embodiment of the present invention four provides launches monitoring device.
Specific implementation mode
To make the object, technical solutions and advantages of the present invention clearer, possible to the present invention below in conjunction with attached drawing
Embodiment is further described.
Embodiment one
The embodiment of the present invention provides a kind of advertisement orientation dispensing control method, is applied to advertisement releasing server, specifically may be used
Engine is launched in advertisement applied to advertisement releasing server, as shown in Figure 1, including：
Step 101, it receives the advertisement from advertisement exposure equipment and launches request.
When it is implemented, the determination of advertisement exposure equipment is when meeting certain condition, by internet to advertisement releasing server
It sends advertisement and launches request, for example, advertisement exposure equipment is when determining that user asks to open named web page or request viewing regards
In frequency client whens designated etc., sends advertisement to advertisement releasing server and launch request, advertisement exposure equipment can be to move
Dynamic terminal may be the equipment that PC (Person Computer, PC) etc. can be used for showing advertisement.
Wherein, pass through HTTP (HyperText Transfer between advertisement exposure equipment and advertisement releasing server
Protocol, hypertext transfer protocol) or HTTPS (Hyper Text Transfer Protocol over Secure
Socket Layer, Hyper text transfer security protocol) etc. communicated, such as advertisement launch request can be HTTP request.
Step 102, it launches to obtain in request from the advertisement and launches IP address, the dispensing IP address is to the advertisement
Exposure sources launch used public network IP address when advertisement.
When it is implemented, advertisement releasing server launches the head parsing source IP address of request as throwing from the advertisement of reception
IP address is put, which is that advertisement exposure equipment accesses public network IP address corresponding when advertisement releasing server.Than
Such as, when advertisement dispensing request is HTTP request, the source IP address parsed from the head of the HTTP request is dispensing IP address.Advertisement
It launches server and carries out advertisement dispensing according to the corresponding public network IP address of advertisement exposure equipment.
Step 103, if the risk IP address library preserved includes the dispensing IP address, belonging to the dispensing IP address
Region, region targeted ads are carried out to the advertisement exposure equipment and launch control, wherein risk IP address library is for depositing
The predetermined IP address with cross-region risk is stored up, and the IP address with cross-region risk stored is by third party monitoring
Server and the common Certificate Authority of the advertisement releasing server.
When it is implemented, predefining the IP address storage with cross-region risk to risk IP address library, wherein be directed to
The same advertisement being exposed, if the dispensing IP address in request is launched in the advertisement that advertisement releasing server receives, with third
The ad exposure data from advertisement exposure equipment that square monitoring server receives sends the public network IP address difference in request,
The advertisement that then determining advertisement releasing server receives launches the dispensing IP address in request for the IP with cross-region risk
Location, the IP address with cross-region risk is in advance by third party monitoring server and the common Certificate Authority of advertisement releasing server.
When it is implemented, being updated every time for the IP address with cross-region risk in risk IP address library, record should
The version number in secondary updated risk IP address library, preserve in advertisement releasing server and third party monitoring server have it is same
The risk IP address library of version number.
In this step, however, it is determined that the risk IP address library of preservation includes the dispensing IP address in step 102, it is determined that step
Dispensing IP address in rapid 102 has cross-region risk, at this point, the region belonging to the dispensing IP address carries out region orientation
Control is launched in advertisement, and the order information for determining the advertisement launched (alternatively referred to as advertising information) is fed back to by response message
Advertisement exposure equipment, wherein the destination address that the head of the response message carries is the dispensing IP address in step 102, to protect
Card will determine that the order information for the advertisement launched feeds back to the advertisement exposure equipment that request advertisement is launched.Order information includes advertisement
Mark, exposure time and the exposure information such as priority.It is wide that region belonging to the dispensing IP address carries out region orientation
It accuses during launching control, can also be filtered out according to other screening conditions can carry out in the region belonging to the dispensing IP address
The advertisement of exposure, specific implementation process are the prior art, are not detailed here.
It should be noted that if determining including the dispensing IP address in step 102 in the risk IP address library preserved, then
Control mode is launched according to existing targeted ads, carrying out advertisement orientation to the advertisement exposure equipment launches control, alternatively, right
The advertisement exposure equipment carries out non-region targeted ads and launches control.
As a kind of possible embodiment, it can be added in the order information of each advertisement for identifying whether had
There is the mark of the IP address identification (hereinafter referred to as risk identification) of cross-region risk, wherein can be known without risk with 0 mark
Not, risk identification is carried out with 1 mark.After advertisement releasing server receives advertisement dispensing request, the preposition of advertisement dispensing is carried out
Flow obtains the first order and launches advertisement candidate collection, for example launches the user identifier carried in request and advertisement exposure according to advertisement
The characteristic informations such as the hardware parameter of light device, screen the order information for the matched advertisement of characteristic information, and the composition first order is thrown
Put advertisement candidate collection.Filter out the order that the first order launches the advertisement that sector-style danger identification marking is entrained into advertisement candidate collection
Advertisement Candidate Set is launched in information, the composition second level；The advertising information of each advertisement in advertisement Candidate Set is launched for the second level,
Determine that advertisement launches whether the dispensing IP address in request is included in risk IP address library, if so, being directed to the advertising information
Carry out region targeted ads and launch control, if not, for the advertising information carry out non-region targeted ads launch control or
It still carries out region targeted ads and launches control, do not limit here.Wherein, it can will specifically be used to mark by advertisement releasing server
The mark whether knowledge carries out risk identification is added in the order information of each advertisement.
Step 104, the dispensing IP address is fed back into the advertisement exposure equipment, wherein the dispensing IP address is used
In being sent to the third party monitoring server by the advertisement exposure equipment, so that the third party monitoring server is to described
The advertisement exposure amount for launching the region belonging to IP address is updated.
When it is implemented, advertisement releasing server is returning to the order information for determining the advertisement launched to advertisement exposure equipment
While, the dispensing IP address in step 102 is fed back into advertisement exposure equipment together, alternatively, determining the risk IP preserved
When address base includes the dispensing IP address in step 102, the dispensing IP address in step 102 is fed back into advertisement exposure equipment.
Advertisement exposure equipment receives the dispensing IP address of advertisement releasing server feedback, and the dispensing IP address is sent to
Third party monitoring server, third party monitoring server can carry out more the advertisement exposure amount of the region belonging to the dispensing IP address
Newly, to achieve the purpose that the advertisement exposure amount for monitoring each region.Wherein, advertisement exposure amount exposes for advertisement within a certain period of time
Light device shows the number of a certain advertisement to user.
The embodiment of the present invention, if the dispensing IP address that the advertisement sent by advertisement exposure equipment is launched in request is deposited in advance
In the risk IP address library of storage, determine that launching IP address has cross-region risk, carries out region to the advertisement exposure equipment at this time
Control is launched in the advertisement of orientation, and will be launched IP address indirect feedback and be given third party monitoring server, such third party monitoring clothes
Being engaged in device can be according to the risk IP address library preserved in third party monitoring server and the dispensing IP address, to the dispensing IP address
The advertisement exposure amount of affiliated region is counted, and advertisement releasing server also can be to the wide of the region belonging to the dispensing IP address
It accuses light exposure to be counted, so that third party monitoring server and advertisement releasing server can be based on belonging to same IP address
The advertisement exposure amount of region counted, and then improve third party monitoring server and advertisement releasing server for same
The consistency of the advertisement exposure amount of region statistics.
As a kind of possible embodiment, before implementing the embodiment that Fig. 1 is provided, the content that can be provided according to Fig. 2,
Predefine the IP address with cross-region risk：
Step 201, the monitoring record preserved at the appointed time section is obtained.
Wherein, the monitoring record is pair of public network IP address and ad exposure data that the third-party server preserves
It should be related to, the public network IP address in the monitoring record is that the ad exposure data from the advertisement exposure equipment sends request
In public network IP address.
When it is implemented, advertisement exposure equipment after the completion of to advertisement exposure, is sent by ad exposure data and is asked, it will
Ad exposure data feeds back to third party monitoring server, and third party monitoring server parses the ad exposure data and sends request
In source IP address, as advertisement exposure equipment when to third party monitoring server feedback ad exposure data corresponding public network
IP address, and by public network IP address preservation corresponding with the ad exposure data, as a monitoring record, wherein advertisement exposes
Light data includes the information such as the hardware parameter of advertisement and identifier, exposure time, exposure sources, and an ad exposure data corresponds to one
A advertisement.
Step 202, for the specified exposure record of every preserved in the designated time period, the specified exposure of this is extracted
Record corresponding public network IP address in the monitoring record with the same ad exposure data in the monitoring record.
Wherein, the exposure record is the public network IP address and ad exposure data that the advertisement releasing server preserves
Correspondence, the public network IP address exposed in record are the public affairs in the advertisement dispensing request from the advertisement exposure equipment
Net IP address.
When it is implemented, advertisement exposure equipment after the completion of to advertisement exposure, is exposed to advertisement releasing server feedback of advertisement
Light data, advertisement releasing server by from the advertisement of the advertisement exposure equipment launch request in public network IP address with receive
Ad exposure data from the advertisement exposure equipment correspond to and preserve, as an exposure record, the solution of ad exposure data
It releases explanation to refer to above, not repeat here.
In this step, for the specified exposure record of every preserved in advertisement releasing server at the appointed time section, determine
With the monitoring record that the ad exposure data in the specified exposure record of this is same ad exposure data, supervised as the first kind
Record is surveyed, the public network IP address in every monitoring record in first kind monitoring record is extracted, that is, extracts the specified exposure record of this
With the same ad exposure data in the monitoring record in the monitoring record corresponding public network IP address.
As a kind of possible embodiment, specified exposure is recorded as the exposure record comprising specified public network IP address,
In, specified public network IP address is that described launch in all exposures record that server preserves goes out occurrence in the designated time period
Number is more than setting frequency threshold value public network IP address, this is only a kind of possible embodiment for filtering out specified exposure record, also may be used
Specified exposure record is filtered out otherwise, for example the exposure where filtering out the exposure data of given ad is recorded as referring to
Fixed exposure record, i.e., the described specified ad exposure data exposed in record are the ad exposure data of given ad, are specified wide
Accuse the advertisement that can be paid special attention to for advertiser.
It should be noted that in the ad exposure data of same advertisement, carry for indicating the ad exposure data
Unique mark, which can be the order information mark of advertisement and identifier or the advertisement, and advertisement releasing server can
By the unique mark carried in the ad exposure data in specified exposure record, determines and carry the unique mark in monitoring record
Ad exposure data be and the identical ad exposure data of ad exposure data in specified exposure record.
Step 203, the IP address set of the public network IP address comprising extraction is determined.
When it is implemented, the public network IP address in each monitoring record in first kind monitoring record is formed IP address collection
It closes.It illustrates, it is assumed that first kind monitoring record includes 4 monitoring records, the public network IP address difference in every monitoring record
For the first IP address, the second IP address, the second IP address, third IP address, then IP address set is i.e. by the first IP address, second
IP address, the second IP address and third IP address.
Step 204, according to different with the public network IP address in the specified exposure record of this in the IP address set
The number of IP address determines that the public network IP address in the specified exposure record of this is the IP address with cross-region risk.
When it is implemented, determining IP address different from the public network IP address in specified exposure record in IP address set
Number continues to use the example above, it is assumed that the public network IP address in specified exposure record is for the first IP in above-mentioned IP address set
Location, it is determined that IP address set in the IP address number different from the first IP address be 3.Setting number can be more than in the number
When threshold value, determines that the public network IP address in the specified exposure record of this is the IP address with cross-region risk, can also use
Other modes determine that the public network IP address in the specified exposure record of this is the IP address with cross-region risk, do not limit here
It is fixed.
The embodiment of the present invention, by comparing what is preserved in advertisement releasing server and third party monitoring server, for same
The corresponding public network IP address of ad exposure data of one advertisement, obtain in monitoring record with exposure record in public network IP address not
The number of identical IP address, so that it is determined that the IP address with cross-region risk.
As a kind of possible embodiment, the content provided according to Fig. 3 refers to according in the IP address set with this
The number of the different IP address of public network IP address in fixed exposure record, with determining the public network IP in the specified exposure record of this
Location is the IP address with cross-region risk：
Step 301, count different with the public network IP address in the specified exposure record of this in the IP address set
IP address sum in IP address number and the IP address set.
Step 302, if ratio total described in the number is more than preset ratio threshold value, the specified exposure record of this is determined
In public network IP address be the IP address with cross-region risk.
When it is implemented, the size of preset ratio threshold value can be set according to practical application scene or empirical value, here not
It limits.Continue to use the example above, the IP address sum in IP address set is 4, and the number is 3, then the number and sum
Ratio be 3/4.
The embodiment of the present invention, the number of the IP address different from the public network IP address in specified exposure record in IP address set
Mesh is excessive, it is determined that the cross-region risk of the public network IP address is larger, and is determined as the IP address with cross-region risk.
As a kind of possible embodiment, the content provided according to Fig. 4 feeds back to the dispensing IP address described wide
Accuse exposure sources：
Step 401, the dispensing IP address is added in the corresponding monitoring link of the third party monitoring server, institute
It states monitoring and is linked as link of the advertisement exposure equipment to the third party monitoring server feedback ad exposure data.
When it is implemented, each third party monitoring server corresponds to a monitoring link, advertisement exposure equipment can be by this
Ad exposure data is fed back to third party monitoring server by monitoring link, and monitoring link can be the addresses URL, and clothes are launched in advertisement
Business device will launch IP address and is added to the specific field that the corresponding monitoring of third party monitoring monitoring server links in advance, this is specified
Field is the field except the head of monitoring link.
Step 402, the monitoring link for addition being launched to IP address is sent to the advertisement exposure equipment.
It is set when it is implemented, the monitoring link of addition dispensing IP address is sent to advertisement exposure by advertisement releasing server
It is standby.
The embodiment of the present invention, advertisement exposure equipment, will be wide while to third-party server feedback of advertisement exposure data
The dispensing IP address for accusing dispensing server addition feeds back to third party monitoring server together, so that third party monitoring server pair
The advertisement exposure amount for launching the affiliated region of IP address is counted, and clothes are launched to improve third party monitoring server and advertisement
Consistency of the business device for the advertisement exposure amount of same region statistics.
Embodiment two
The embodiment of the present invention provides a kind of advertisement orientation dispensing monitoring method, is applied to third party monitoring server, such as Fig. 5
It is shown, including：
Step 501, it receives the ad exposure data that advertisement exposure equipment is sent and sends request, it is described to send the specified of request
Field carries ad exposure data and launches IP address.
Wherein, the dispensing IP address is that advertisement releasing server launches used public network IP address when advertisement, described
Specific field is the field except the head for sending request.
Advertisement exposure number is carried and sends request (hereinafter referred to as send and ask) in ad exposure data by advertisement exposure equipment
In, and transmission request is sent to third party monitoring server, send advertisement exposure to reach to third party monitoring server
The purpose of light data.The specific field of transmission request is added to dispensing IP address, and third party monitoring server is asked from the transmission
Ad exposure data is parsed in asking and parses dispensing IP address from specific field, wherein is launched IP address and is launched for advertisement
Server used public network IP address, i.e. dispensing in the step 102 of embodiment one when launching advertisement to advertisement exposure equipment
IP address.
Step 502, judge in the risk IP address library preserved whether to include the dispensing IP address, if so, executing step
Rapid 503, otherwise, execute step 504.
Wherein, risk IP address library is for storing the predetermined IP address with cross-region risk, and stores
The IP address with cross-region risk awarded by the third party monitoring server and the common certification of the advertisement releasing server
Power.Explanation about the IP address with cross-region risk can be found in embodiment one, not repeat here.
When it is implemented, risk IP address library used in third party monitoring server is used with advertisement releasing server
Risk IP address library be same IP address library, to ensure both sides for same region statistics advertisement exposure amount it is consistent
Property.
Step 503, according to the ad exposure data, the advertisement exposure for launching the region belonging to IP address is updated
Amount.
Step 504, according to the ad exposure data, the advertisement exposure amount of the region belonging to source IP address is updated, it is described
Source IP address is the corresponding public network IP address of the advertisement exposure equipment that the head for sending request carries.
In the prior art, for same advertisement, third party monitoring monitoring server is to the advertisement belonging to source IP address
Region exposes, and advertisement releasing server monitors that the region exposure belonging to IP address is being launched in the advertisement, this may result in two
The inconsistent problem of the advertisement exposure amount for same region that person counts on, the embodiment of the present invention, in order to avoid third party takes
Ad exposure data is updated to the region launched except the affiliated regions IP by business device, and throwing is included in the risk IP address library of preservation
In the case of putting IP address, i.e., in the case that the dispensing IP address has cross-region risk, ad exposure data is updated to throwing
Put the region belonging to IP address；In the case of not including dispensing IP address in the risk IP address library of preservation, it can not illustrate this
Launch whether IP address has cross-region risk, at this point, with being updated to the source IP in advertisement transmission request by ad exposure data
Region belonging to location.Wherein, source IP address is the corresponding public network IP address of advertisement exposure equipment for sending the head of request and carrying.
Specifically, advertisement releasing server accesses third party from the head parsing advertisement exposure equipment of the transmission request of reception
Corresponding public network IP address when monitoring server.For example, when transmission request is HTTP request, solved from the head of the HTTP request
The source IP address of analysis is the corresponding public network IP address of advertisement exposure equipment.
In order to avoid ad exposure data is updated the region launched except the affiliated region of IP address by third-party server, this
Inventive embodiments, in the risk IP address library of preservation comprising launch IP address in the case of, i.e., the dispensing IP address have across
In the case of the risk of region, ad exposure data is updated to the region launched belonging to IP address, so that third party monitoring
Server and advertisement releasing server can be counted based on the advertisement exposure amount of the region belonging to same IP address, and then be improved
The consistency of third party monitoring server and advertisement releasing server for the advertisement exposure amount of same region statistics.
Embodiment three
Based on one same inventive concept of above-described embodiment, the embodiment of the present invention provides a kind of advertisement orientation and launches control dress
It sets, is applied to advertisement releasing server, as shown in fig. 6, including：
Receiving module 601 launches request for receiving the advertisement from advertisement exposure equipment；
Acquisition module 602 launches IP address for launching to obtain in request from the advertisement, and the dispensing IP is to described
Advertisement exposure equipment launches used public network IP address when advertisement；
Control module 603, if the risk IP address library for preservation includes the dispensing IP address, according to the dispensing IP
Region belonging to address carries out region targeted ads to the advertisement exposure equipment and launches control, wherein the risk IP address
Library is for storing the predetermined IP address with cross-region risk, and the IP address with cross-region risk of storage is by the
Tripartite's monitoring server and the common Certificate Authority of the advertisement releasing server；
Feedback module 604, for the dispensing IP address to be fed back to the advertisement exposure equipment, wherein the dispensing
IP address is used to be sent to the third party monitoring server by the advertisement exposure equipment, so that the third party monitoring service
Device is updated the advertisement exposure amount of the region belonging to the dispensing IP address.
Optionally, described device further includes：Determining module 605；
The determining module 605 is for predefining the IP address with cross-region risk；Wherein, the determining module
605 specifically include：
Acquiring unit 6051, the monitoring record for obtaining preservation at the appointed time section, wherein the monitoring record is
The correspondence for the public network IP address and ad exposure data that the third-party server preserves, the public network in the monitoring record
IP address is the public network IP address in the ad exposure data transmission request from the advertisement exposure equipment；
Extraction unit 6052, for for the specified exposure record of every preserved in the designated time period, extraction should
The specified exposure record of item corresponding public network IP in the monitoring record with the same ad exposure data in the monitoring record
Address, wherein the exposure record is pair of public network IP address and ad exposure data that the advertisement releasing server preserves
It should be related to, the public network IP address in the exposure record is the public network in the advertisement dispensing request from the advertisement exposure equipment
IP address；
First determination unit 6053, the IP address set for determining the public network IP address comprising extraction；
Second determination unit 6054, for according to the public network IP in being recorded with the specified exposure of this in the IP address set
The number of the different IP address in address determines that the public network IP address in the specified exposure record of this is with cross-region risk
IP address.
Optionally, in described device, second determination unit 6054 is specifically used for：
Count the different IP address number of public network IP address in being recorded with the specified exposure of this in the IP address set
IP address sum in mesh and the IP address set；
If total ratio described in the number is more than preset ratio threshold value, the public network in the specified exposure record of this is determined
IP address is the IP address with cross-region risk.
Optionally, in described device, the public network IP address in the specified exposure record is in the designated time period
Occurrence number is more than setting frequency threshold value public network IP address in all exposures record for launching server preservation.
Optionally, in described device, the feedback module 604 specifically includes：
Adding device 6041, for the dispensing IP address to be added to the corresponding monitoring of the third party monitoring server
In link, the monitoring is linked as the advertisement exposure equipment to the third party monitoring server feedback ad exposure data
Link；
Transmission unit 6042, the monitoring link for addition to be launched to IP address are sent to the advertisement exposure equipment.
Example IV
Based on inventive concept same as above-described embodiment two, also a kind of advertisement orientation of the embodiment of the present invention launches monitoring dress
It sets, is applied to third party monitoring server, as shown in fig. 7, comprises：
Receiving module 701, the ad exposure data for receiving the transmission of advertisement exposure equipment send request, and the transmission is asked
The specific field asked carries ad exposure data and launches IP address；Wherein, the dispensing IP address is ad placement services
Device launches used public network IP address when advertisement, and the specific field is the field except the head for sending request；
Update module 702, if the risk IP address library for preservation includes the dispensing IP address, according to the advertisement
Exposure data updates the advertisement exposure amount for launching the region belonging to IP address；
Wherein, risk IP address library is for storing the predetermined IP address with cross-region risk, and stores
The IP address with cross-region risk awarded by the third party monitoring server and the common certification of the advertisement releasing server
Power.
Optionally, in described device, the update module 702 is additionally operable to：
If the risk IP address library preserved does not include the dispensing IP address, according to the ad exposure data, update
The advertisement exposure amount of region belonging to source IP address, the source IP address are the advertisement that the head for sending request carries
The corresponding public network IP address of exposure sources.
It is oriented using advertisement provided in an embodiment of the present invention and launches control, monitoring method and device, had below beneficial to effect
Fruit：
If launching the dispensing IP address in request in pre-stored risk IP by the advertisement that advertisement exposure equipment is sent
In the library of location, determine that launching IP address has cross-region risk, the advertisement for carrying out region orientation to the advertisement exposure equipment at this time is thrown
It puts control, and IP address indirect feedback will be launched and give third party monitoring server, such third party monitoring server can be according to the
The risk IP address library preserved in tripartite's monitoring server and the dispensing IP address, to the wide of the affiliated region of dispensing IP address
Light exposure is accused to be counted, and advertisement releasing server can also carry out the advertisement exposure amount of the region belonging to the dispensing IP address
Statistics, so that third party monitoring server and advertisement releasing server can be based on the advertisements of the region belonging to same IP address
Light exposure is counted, and then improves third party monitoring server and advertisement releasing server for the wide of same region statistics
Accuse the consistency of light exposure.
It should be noted that although being referred in above-detailed, advertisement orientation launches control device and advertisement orientation is thrown
Put several modules of monitoring device, but this division be only exemplary it is not enforceable.In fact, according to the present invention
Embodiment, the feature and function of two or more above-described modules can embody in a module.On conversely,
The feature and function of one module of text description can be further divided into be embodied by multiple modules.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
Instruct the processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine so that the instruction executed by computer or the processor of other programmable data processing devices is generated for real
The device for the function of being specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that instruction generation stored in the computer readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device so that count
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, in computer or
The instruction executed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (14)
1. a kind of advertisement orientation launches control method, which is characterized in that it is applied to advertisement releasing server, including：
It receives the advertisement from advertisement exposure equipment and launches request；
It launches to obtain in request from the advertisement and launches IP address, the dispensing IP address is to be launched to the advertisement exposure equipment
Used public network IP address when advertisement；
If the risk IP address library preserved includes the dispensing IP address, according to the region belonging to the dispensing IP address, to institute
It states advertisement exposure equipment and carries out the dispensing control of region targeted ads, wherein risk IP address library is predetermined for storing
The IP address with cross-region risk, and store the IP address with cross-region risk by third party monitoring server and institute
State the common Certificate Authority of advertisement releasing server；
The dispensing IP address is fed back into the advertisement exposure equipment, wherein the dispensing IP address is used for by the advertisement
Exposure sources are sent to the third party monitoring server, so that the third party monitoring server is to dispensing IP address institute
The advertisement exposure amount of the region of category is updated.
2. according to the method described in claim 1, it is characterized in that, being predefined in the following way with cross-region risk
IP address：
Obtain the monitoring record preserved at the appointed time section, wherein the monitoring record is that the third-party server preserves
Public network IP address and ad exposure data correspondence, the public network IP address in the monitoring record is to come from the advertisement
The ad exposure data of exposure sources sends the public network IP address in request；
For the specified exposure record of every preserved in the designated time period, the specified exposure record of this and the prison are extracted
Survey the corresponding public network IP address in the monitoring record of the same ad exposure data in record, wherein the exposure record
It is the correspondence of public network IP address and ad exposure data that the advertisement releasing server preserves, in the exposure record
Public network IP address is the public network IP address in the advertisement dispensing request from the advertisement exposure equipment；
Determine the IP address set of the public network IP address comprising extraction；
According to the number with the different IP address of public network IP address in the specified exposure record of this in the IP address set,
Determine that the public network IP address in the specified exposure record of this is the IP address with cross-region risk.
3. according to the method described in claim 2, it is characterized in that, remembering with the specified exposure of this according in the IP address set
The number of the different IP address of public network IP address in record, determine the public network IP address in the specified exposure record of this be with
The IP address of cross-region risk, specifically includes：
The different IP address number of public network IP address in being recorded with the specified exposure of this in the IP address set is counted, with
And the IP address sum in the IP address set；
If total ratio described in the number is more than preset ratio threshold value, with determining the public network IP in the specified exposure record of this
Location is the IP address with cross-region risk.
4. according to the method in claim 2 or 3, which is characterized in that it is described it is specified exposure record in public network IP address be
Occurrence number is more than setting frequency threshold value in all exposures record for launching server preservation in the designated time period
Public network IP address.
5. according to the method described in claim 1, being set it is characterized in that, the dispensing IP address is fed back to the advertisement exposure
It is standby, it specifically includes：
The dispensing IP address is added in the corresponding monitoring link of the third party monitoring server, the monitoring is linked as
Link of the advertisement exposure equipment to the third party monitoring server feedback ad exposure data；
The monitoring link that addition is launched to IP address is sent to the advertisement exposure equipment.
6. a kind of advertisement orientation launches monitoring method, which is characterized in that it is applied to third party monitoring server, including：
It receives the ad exposure data that advertisement exposure equipment is sent and sends request, the specific field for sending request carries advertisement
Exposure data and dispensing IP address；Wherein, it is used when the dispensing IP address is advertisement releasing server dispensing advertisement
Public network IP address, the specific field are the field except the head for sending request；
If the risk IP address library preserved updates the throwing comprising the dispensing IP address according to the ad exposure data
Put the advertisement exposure amount of the region belonging to IP address；
Wherein, risk IP address library is for storing the predetermined IP address with cross-region risk, and the tool stored
There is the IP address of cross-region risk by the third party monitoring server and the common Certificate Authority of the advertisement releasing server.
7. according to the method described in claim 6, it is characterized in that, further including：
If the risk IP address library preserved does not include the dispensing IP address, according to the ad exposure data, source IP is updated
The advertisement exposure amount of region belonging to address, the source IP address are the advertisement exposure that the head for sending request carries
The corresponding public network IP address of equipment.
8. a kind of advertisement orientation launches control device, which is characterized in that it is applied to advertisement releasing server, including：
Receiving module launches request for receiving the advertisement from advertisement exposure equipment；
Acquisition module launches IP address for launching to obtain in request from the advertisement, and the dispensing IP is to be exposed to the advertisement
Light device launches used public network IP address when advertisement；
Control module, if the risk IP address library for preservation includes the dispensing IP address, according to dispensing IP address institute
The region of category carries out region targeted ads to the advertisement exposure equipment and launches control, wherein risk IP address library is used for
The predetermined IP address with cross-region risk is stored, and the IP address with cross-region risk stored is supervised by third party
Survey server and the common Certificate Authority of the advertisement releasing server；
Feedback module, for the dispensing IP address to be fed back to the advertisement exposure equipment, wherein the dispensing IP address is used
In being sent to the third party monitoring server by the advertisement exposure equipment, so that the third party monitoring server is to described
The advertisement exposure amount for launching the region belonging to IP address is updated.
9. device according to claim 8, which is characterized in that further include：Determining module；
The determining module is for predefining the IP address with cross-region risk；Wherein, the determining module specifically includes：
Acquiring unit, for obtaining the monitoring record preserved at the appointed time section, wherein the monitoring record is the third
The correspondence for the public network IP address and ad exposure data that square server preserves, the public network IP address in the monitoring record are
Ad exposure data from the advertisement exposure equipment sends the public network IP address in request；
Extraction unit, for for the specified exposure record of every preserved in the designated time period, extracting, this is specified to expose
Same ad exposure data in the optical recording and the monitoring record corresponding public network IP address in the monitoring record,
In, the exposure record is the correspondence of public network IP address and ad exposure data that the advertisement releasing server preserves,
Public network IP address in the exposure record is the public network IP address in the advertisement dispensing request from the advertisement exposure equipment；
First determination unit, the IP address set for determining the public network IP address comprising extraction；
Second determination unit, for according in the IP address set with the not phase of the public network IP address in the specified exposure record of this
The number of same IP address determines that the public network IP address in the specified exposure record of this is the IP address with cross-region risk.
10. device according to claim 9, which is characterized in that second determination unit is specifically used for：
The different IP address number of public network IP address in being recorded with the specified exposure of this in the IP address set is counted, with
And the IP address sum in the IP address set；
If total ratio described in the number is more than preset ratio threshold value, with determining the public network IP in the specified exposure record of this
Location is the IP address with cross-region risk.
11. device according to claim 9 or 10, which is characterized in that the public network IP address in the specified exposure record
It is more than setting number threshold for occurrence number in all exposures record for launching server preservation in the designated time period
It is worth public network IP address.
12. device according to claim 8, which is characterized in that the feedback module specifically includes：
Adding device, for the dispensing IP address to be added in the corresponding monitoring link of the third party monitoring server,
The monitoring is linked as link of the advertisement exposure equipment to the third party monitoring server feedback ad exposure data；
Transmission unit, the monitoring link for addition to be launched to IP address are sent to the advertisement exposure equipment.
13. a kind of advertisement orientation launches monitoring device, which is characterized in that it is applied to third party monitoring server, including：
Receiving module, the ad exposure data for receiving the transmission of advertisement exposure equipment send request, the finger for sending request
Determine field to carry ad exposure data and launch IP address；Wherein, the dispensing IP address is launched for advertisement releasing server
Used public network IP address when advertisement, the specific field are the field except the head for sending request；
Update module, if the risk IP address library for preservation includes the dispensing IP address, according to the advertisement exposure number
According to the update advertisement exposure amount for launching the region belonging to IP address；
Wherein, risk IP address library is for storing the predetermined IP address with cross-region risk, and the tool stored
There is the IP address of cross-region risk by the third party monitoring server and the common Certificate Authority of the advertisement releasing server.
14. device according to claim 13, which is characterized in that the update module is additionally operable to：
If the risk IP address library preserved does not include the dispensing IP address, according to the ad exposure data, source IP is updated
The advertisement exposure amount of region belonging to address, the source IP address are the advertisement exposure that the head for sending request carries
The corresponding public network IP address of equipment.
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| CN116366814A (en) * | 2022-06-09 | 2023-06-30 | 广州市果豆科技有限责任公司 | Intelligent monitoring method and system for advertisement gateway |
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