CN101038648A - Advertisement information launching method based on search engine and advertisement information publication server - Google Patents

Advertisement information launching method based on search engine and advertisement information publication server Download PDF

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Publication number
CN101038648A
CN101038648A CNA2006100651328A CN200610065132A CN101038648A CN 101038648 A CN101038648 A CN 101038648A CN A2006100651328 A CNA2006100651328 A CN A2006100651328A CN 200610065132 A CN200610065132 A CN 200610065132A CN 101038648 A CN101038648 A CN 101038648A
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content
user
advertising message
advertising
address
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朱建朋
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CNA2006100651328A priority Critical patent/CN101038648A/en
Priority to PCT/CN2007/000860 priority patent/WO2007107095A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/29Geographical information databases

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Abstract

The invention discloses an advertisement information casting method based on the search engine, which comprises that the advertisement content provision merchant configures the correspondent geographic area property for the advertisement content, and an IP address and geographic area information corresponding mapping relational table, when the user searches the keyword, the advertisement information publishing server will indexing the correspondent geographic area information from the mapping relational table according to the IP address, and casting the relative advertisement content from the advertisement information database according to the geographic area information and inputted keyword. Accordingly, an advertisement information publishing server is provided also. The invention avoids the complicated page when the user searches information and saves the advertisement casting cost.

Description

Advertising message put-on method and advertising message publisher server based on search engine
Technical field
The present invention relates to the search engine technique field, especially relate to a kind of advertising message put-on method and advertising message publisher server based on search engine.
Background technology
Along with the search engine technique of internet arena is constantly improved and uses, when providing corresponding search content for the user, also the ad content of the corresponding search content that advertising content provider is provided offers the user to the search engine service provider usually.As shown in Figure 1, the view that the ad content that search content that provides for the search engine service provider and advertising content provider provide shows in an interface simultaneously, the user is after keyword column input " fresh flower " among the figure, the search engine service provider can will show in the left side of display interface search content that should keyword, search engine server also can index corresponding advertising content according to this keyword of user's input in the advertising database that corresponding advertisement content provider provides simultaneously, and the ad content that indexes shown on the right side of same display interface, so just can make the user when searching corresponding content, can also check some advertising messages relevant with this content, be the user more heterogeneous pass information is provided thereby reached, the purpose of ad distribution service is provided for corresponding advertisement content provider again.
At present, the search engine service provider is that the concrete processing procedure of user's displaying advertising messages is as follows:
1) user wishes the keyword of query contents in the input of keyword one hurdle of searching request page or leaf;
2) search engine server mates relevant ad content according to the keyword of user's input in the advertising database that advertising content provider provides;
3) the above-mentioned ad content that matches is assembled the form that is processed into advertisement html page sheet;
4) search engine server is further assembled advertisement html page sheet with the correlated results that searches at last and is processed into complete html page sheet, is shown to the user.
But existing advertising message input mode based on search engine technique is not considered the putting person of ad content and the difference of viewer on the geographic area of ad content, the ad content putting person wishes more that the ad content that self is provided is thrown in to the local user and checks in fact, with better acquisition commercial value.From technical standpoint, if do not consider areal variation between ad content putting person and the ad content viewer based on the advertising message of the search engine technique mode of throwing in, in the time of might will making the search engine of user inside the Pass carrying out mutually, can search too much insignificant ad content, will inevitably browse the relevant search content to the user like this and bring the loaded down with trivial details property of the page; If while ad content putting person is regardless of the whole of user property with ad content and throws in, also can increase ad content putting person's input cost.
Summary of the invention
The technical problem to be solved in the present invention is to propose a kind of advertising message put-on method based on search engine, with the loaded down with trivial details drawback of content of pages of avoiding user search engine related content to be brought, saves ad content putting person's input cost simultaneously.
Accordingly, the invention allows for a kind of advertising message publisher server.
For addressing the above problem, the technical scheme that the present invention proposes is as follows:
A kind of advertising message put-on method based on search engine comprises step:
When advertising content provider stores in the advertising message database of advertising message publisher server at the ad content that will provide, be the corresponding geographic area attribute of ad content configuration that provides; And
The mapping relations table of configuration of IP address and corresponding geographical area information in the advertising message publisher server;
Carry out based on keyword in the process of search engine the user, the advertising message publisher server indexes corresponding geographical area information according to this user's IP address in described mapping relations table; And
Matching corresponding advertising content according to the keyword of the geographical area information that indexes and this user input in the advertising message database throws in.
Preferably, the described advertising message publisher server process of obtaining IP address specifically comprises:
The user carries out the search engine processing by setting up to be connected with the data of search server;
Search server will send to the advertising message publisher server by accessed IP address when the user sets up data and is connected.
Preferably, described advertising message publisher server mates corresponding ad content and throws in the process of processing and specifically comprise:
The advertising message publisher server mates corresponding advertising content according to the keyword of user's input in the advertising message database; And
Further matching corresponding advertising content according to the geographical area information that indexes in the above-mentioned ad content that has matched throws in.
Preferably, described geographical area information refer to ad content can throw in country and urban information.
A kind of advertising message publisher server comprises:
First storage unit is used for the ad content that disposes the geographic area attribute that stores advertisements content supplier provides;
Second storage unit is used for the mapping relations table of storing IP address and corresponding geographical area information;
Indexing units is used for carrying out the process of search engine the user based on keyword, indexes corresponding geographical area information according to user's IP address in the mapping relations table of described second cell stores;
Coupling is thrown in the unit, and the keyword that is used for the geographical area information that indexes according to described indexing units and user's input matches corresponding advertising content at the ad content of described first cell stores and throws in.
Preferably, described advertising message publisher server also comprises IP address transfer unit, is used to receive the IP address that search server sends and passes to described indexing units.
Preferably, described coupling is thrown in the unit and is specifically comprised:
The first coupling subelement is used for matching corresponding advertising content according to the keyword of user's input at the ad content of described first cell stores;
The second coupling subelement, the geographical area information that is used for indexing according to described indexing units further matches corresponding advertising content at the ad content that the described first coupling subelement has matched;
The advertisement putting subelement is used for described second ad content that matches of coupling subelement thrown in to the user by search server and watches.
The beneficial effect that the present invention can reach is as follows:
Technical solution of the present invention by advertising content provider when the ad content that will provide stores in the advertising message database of advertising message publisher server, the corresponding geographic area attribute of ad content configuration provide is provided, and in the advertising message publisher server mapping relations table of configuration of IP address and corresponding geographical area information; Follow-uply carry out in the process of search engine based on keyword the user, the advertising message publisher server indexes corresponding geographical area information according to this user's IP address in the mapping relations table, and matches corresponding advertising content according to the keyword of the geographical area information that indexes and this user input in the advertising message database and throw in.This shows by making the ad content putting person carry out subregional ad content and throw in, can effectively reduce the ad content putting person and carry out the input cost of large tracts of land advertisement delivery, thereby improved the commercial value of advertisement putting, can also avoid simultaneously too much nonsensical advertising message in search engine process to bothering that the user causes.
Description of drawings
The view that the ad content that search content that Fig. 1 provides for the search engine service provider and advertising content provider provide shows in an interface simultaneously;
Fig. 2 is the main realization principle flow chart that the present invention is based on the advertising message put-on method of search engine;
Fig. 3 is for implementing the concrete search engine system structural representation of the inventive method;
The system architecture synoptic diagram that Fig. 4 is implemented in for the inventive method embodiment;
Fig. 5 is the main composition structured flowchart of the advertising message publisher server of the present invention's proposition;
Fig. 6 forms structured flowchart for the specific embodiment of advertising message publisher server of the present invention.
Embodiment
Technical solution of the present invention is the ad content input cost that reduces the ad content putting person, and avoid the user in the process of carrying out the search engine processing based on keyword, the drawback that bothered by too much meaningless ad content, and propose to carry out based on keyword in the process of search engine processing the user, according to the residing geographical area information of user, can throw in to throw in to the user and watch to the ad content of user's regional location of living in, thereby reduce ad content putting person's input cost, and the meaningless ad content of avoiding the user to occur is bothered when browsing the relevant information that searches.
Be explained in detail to the main realization principle of technical solution of the present invention, embodiment and to the beneficial effect that should be able to reach below in conjunction with each accompanying drawing.
Please refer to Fig. 2, this figure is the main realization principle flow chart that the present invention is based on the advertising message put-on method of search engine, and its main implementation procedure is as follows:
Step S10, when advertising content provider stores in the advertising message database of advertising message publisher server at the ad content that will provide, the corresponding geographic area attribute of the ad content that provides for self in advance configuration, wherein the geographic area here can refer to ad content can throw in country and urban information;
Being in the user that Pekinese's advertising content provider thinks that the ad content that self provides only need be thrown in to the Beijing area as certain watches, watch from commercial angle there is not too big meaning and throw in to other regional users, so just when the ad content that self is provided stores in the advertising message publisher server, for being provided with corresponding geographic area attribute, watches the ad content of storing for allowing the user in the zone, Beijing, thereby reduce the input cost of ad content, and reduce its ad content the meaningless content of user when checking the correlation search engine content in other zones, non-Beijing bothered.
Step S20, the mapping relations table of pre-configured one or more IP address and corresponding geographical area information in the advertising message publisher server simultaneously, promptly according to the division rule of country to the IP address, geographic area can corresponding certain limit the IP address, different like this geographic areas will and different range in the IP address between set up corresponding mapping relations.
Step S30, carry out based on keyword in the process of search engine processing the user, index corresponding geographical area information in the mapping relations table that the advertising message publisher server is at first set up in above-mentioned steps S20 according to this user's IP address, wherein the advertising message publisher server can get access to the relevant IP address that the user uses in the following way:
The user can set up with the data of search server and is connected in the search engine processing procedure of carrying out based on keyword, and search server just can access the IP address information of the current use of user like this;
Search server will accessed IP address information send to the advertising message publisher server when the user sets up data and is connected then, make the advertising message publisher server get access to the purpose of the relevant IP address information that the user uses thereby reach.
Step S40, the advertising message publisher server matches corresponding advertising content according to the keyword of the above-mentioned geographical area information that indexes and this user input and throws in the advertising message database in step S30, wherein advertising message publisher server coupling corresponding advertising content throw in the detailed process of processing can be as follows:
At first the advertising message publisher server matches corresponding advertising content according to the keyword of user's input in the advertising message database, i.e. the first matching treatment process;
Further match corresponding advertising content in the ad content that the advertising message publisher server has matched according to the above-mentioned geographical area information that indexes then in the above-mentioned first matching treatment process, i.e. the second matching treatment process;
Last advertising message publisher server is thrown in the above-mentioned ad content that mates out through the first matching treatment process and the second matching treatment process.
Be explained in detail below in conjunction with the specific implementation process of a concrete example the inventive method, please refer to Fig. 3, this figure is a concrete search engine system structural representation of implementing the inventive method, here the embodiment of Jie Shaoing will be to be embodied as example on this system architecture, then the specific implementation process of present embodiment as shown in Figure 4, its specific implementation process is as follows:
S100. the user uses browser to submit to keyword one hurdle in the page to import the keyword that it wants the information of consulting in searching request, to carry out the search engine processing based on keyword;
S200. the browser that uses of user is set up HTTP with search server and is connected;
S300. from the HTTP connection procedure that the browser that uses with the user is set up, acquire this user's IP address information by this search server;
S400. search server sends to the advertising message publisher server with the corresponding keyword of the above-mentioned IP address information of obtaining and user's input;
S500. the advertising message publisher server finds in the table of comparisons of setting up good IP address and geographical area information in advance geographical area information that should IP address information according to the above-mentioned IP address information that gets access to;
S600. the advertising message publisher server at first matches corresponding advertising content according to the keyword that the user submits to, and promptly all ad contents of storing in the advertising message database to self are done for the first time and filtered, and filter out the ad content that does not conform to this keyword;
S700. the advertising message publisher server is in the above-mentioned result who filters out, carrying out the second time according to the residing geographical area information of user again filters, this filtering rule is the geographic area attribute that is disposed by advertising content provider before throwing in according to ad content, show that such as the employed IP of user address he is from Shenzhen, Guangzhou, this moment, the advertising message publisher server will filter out the ad content that the geographic area attribute is non-ShenZhen,GuangDong once more according to the residing geographical area information of user in the above-mentioned ad content that disposes the geographic area attribute through filtering out after the filtration treatment first time;
S800. the advertising message publisher server form that will be packaged into the html page sheet through the ad content after above-mentioned twice filtration treatment returns to search server;
S900. search server with advertising message publisher server advertising page dough sheet of sending and the search information of sending from search engine server as a result encapsulation process become a complete html web page, and the html web page after the final encapsulation process returned to the user watch.
By above-mentioned processing procedure as seen, the inventive method is thrown in by making the ad content putting person carry out subregional ad content, can effectively reduce the ad content putting person and carry out the input cost of large tracts of land advertisement delivery, thereby improved the commercial value of advertisement putting, can also avoid simultaneously too much nonsensical advertising message in the search engine processing procedure to bothering that the user causes.
Corresponding to the advertising information release method based on search engine of the above-mentioned proposition of the present invention, the present invention goes back and then has proposed a kind of advertising message publisher server here.As shown in Figure 5, the main composition structured flowchart of the advertising message publisher server that proposes for the present invention, it mainly comprises first storage unit 10, second storage unit 20, indexing units 30 and coupling input unit 40, and wherein the main effect of each component units is as follows:
First storage unit 10 is used for the ad content that disposes the geographic area attribute that stores advertisements content supplier in advance provides, wherein the geographic area here can refer to ad content can throw in country and urban information;
Second storage unit 20 is used for storing in advance the mapping relations table of one or more IP address and corresponding geographical area information;
Indexing units 30 is used for carrying out the process that search engine is handled the user based on keyword, indexes corresponding geographical area information according to user's IP address information in the mapping relations table that above-mentioned second storage unit 20 is stored in advance;
Coupling is thrown in unit 40, is used for the ad content that disposes the geographic area attribute that the key word information of the geographical area information that indexes according to above-mentioned indexing units 30 and user's input stores in advance in above-mentioned first storage unit 10 and matches corresponding advertising content and throw in.
As shown in Figure 6, for the specific embodiment of advertising message publisher server of the present invention is formed structured flowchart, wherein on the main composition architecture basics of above-mentioned Fig. 5, advertising message publisher server of the present invention also and then comprise an IP address transfer unit 50 is mainly used in and receives the IP address information that search server sends and pass to above-mentioned indexing units 30; Above-mentioned in addition coupling is thrown in unit 40 specifically can comprise the first coupling subelement 410, second coupling subelement 420 and the advertisement putting subelement 430, and wherein the concrete effect of each unit is as follows:
The first coupling subelement 410 is used for matching corresponding advertising content according to the ad content that the keyword of user's input is stored in advance in above-mentioned first storage unit 10;
The second coupling subelement 420, the geographical area information that is used for indexing according to above-mentioned indexing units 30 further matches corresponding advertising content at the ad content that the above-mentioned first coupling subelement 410 has matched;
Advertisement putting subelement 430 is used for above-mentioned second ad content that matches of coupling subelement 420 thrown in to the user by search server and watches.
The concrete technology realization of other of relevant advertising message publisher server of the present invention details is asked corresponding description with reference to relevant art realization details in the said method of the present invention in addition, no longer gives too much elaboration here.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.

Claims (8)

1, a kind of advertising message put-on method based on search engine is characterized in that, comprises step:
When advertising content provider stores in the advertising message database of advertising message publisher server at the ad content that will provide, be the corresponding geographic area attribute of ad content configuration that provides; And
The mapping relations table of configuration of IP address and corresponding geographical area information in the advertising message publisher server;
Carry out based on keyword in the process of search engine the user, the advertising message publisher server indexes corresponding geographical area information according to this user's IP address in described mapping relations table; And
Matching corresponding advertising content according to the keyword of the geographical area information that indexes and this user input in the advertising message database throws in.
2, the method for claim 1 is characterized in that, the process that described advertising message publisher server obtains IP address specifically comprises:
The user carries out the search engine processing by setting up to be connected with the data of search server;
Search server will send to the advertising message publisher server by accessed IP address when the user sets up data and is connected.
3, the method for claim 1 is characterized in that, described advertising message publisher server mates corresponding ad content to be thrown in the process of processing and specifically comprise:
The advertising message publisher server mates corresponding advertising content according to the keyword of user's input in the advertising message database; And
Further matching corresponding advertising content according to the geographical area information that indexes in the above-mentioned ad content that has matched throws in.
4, as claim 1,2 or 3 described methods, it is characterized in that, described geographical area information refer to ad content can throw in country and urban information.
5, a kind of advertising message publisher server is characterized in that, comprising:
First storage unit is used for the ad content that disposes the geographic area attribute that stores advertisements content supplier provides;
Second storage unit is used for the mapping relations table of storing IP address and corresponding geographical area information;
Indexing units is used for carrying out the process of search engine the user based on keyword, indexes corresponding geographical area information according to user's IP address in the mapping relations table of described second cell stores;
Coupling is thrown in the unit, and the keyword that is used for the geographical area information that indexes according to described indexing units and user's input matches corresponding advertising content at the ad content of described first cell stores and throws in.
6, advertising message publisher server as claimed in claim 5 is characterized in that, also comprises IP address transfer unit, is used to receive the IP address that search server sends and passes to described indexing units.
7, advertising message publisher server as claimed in claim 5 is characterized in that, described coupling is thrown in the unit and specifically comprised:
The first coupling subelement is used for matching corresponding advertising content according to the keyword of user's input at the ad content of described first cell stores;
The second coupling subelement, the geographical area information that is used for indexing according to described indexing units further matches corresponding advertising content at the ad content that the described first coupling subelement has matched;
The advertisement putting subelement is used for described second ad content that matches of coupling subelement thrown in to the user by search server and watches.
8, as claim 5,6 or 7 described advertising message publisher servers, it is characterized in that, described geographical area information refer to ad content can throw in country and urban information.
CNA2006100651328A 2006-03-17 2006-03-17 Advertisement information launching method based on search engine and advertisement information publication server Pending CN101038648A (en)

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PCT/CN2007/000860 WO2007107095A1 (en) 2006-03-17 2007-03-16 Advertisement information distribution method and advertisement information distribution server and search engine

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CN107491996B (en) * 2017-09-12 2020-09-08 中广热点云科技有限公司 Webpage advertisement putting method and system
CN110418211A (en) * 2019-07-31 2019-11-05 安徽抖范视频科技有限公司 A kind of method and device carrying out advertisement dispensing based on Video Key word
CN110401859A (en) * 2019-08-28 2019-11-01 四川长虹电器股份有限公司 Recommend the system and method for region advertisement to Intelligent television terminal

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