CN104750792A - User feature obtaining method and device - Google Patents
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Abstract
The embodiment of the invention provides a user feature obtaining method and device. On one hand, by obtaining geographical location information of input photos, interest points corresponding to the photos are obtained according to the geographical location information corresponding to the photos; then according to the interest points corresponding to the photos, interest feature information of users is obtained. Accordingly, the method and the device can improve the accuracy and the reliability of obtaining user interest features.
Description
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of internet application, in particular to a method and a device for acquiring user characteristics.
[ background of the invention ]
With the continuous development of internet technology and intelligent devices, a variety of applications have emerged. The application can be based on internet technology, and various information can be pushed to the user. For example, after the user starts the client of the application in the terminal, the server may push recommendation information, such as points of interest, services, or activities, matching the interest characteristics of the user to the user through the client of the application according to the interest characteristics of the user.
However, in the prior art, one of the methods for obtaining the interest characteristics of the user is to obtain the interest characteristics through manual configuration after the user logs in the server; and the other method is to mine the interest characteristics of the user according to the search record, the browsing record and the like of the user. The accuracy and reliability of the interest features of the user obtained by the two methods are low.
[ summary of the invention ]
In view of this, embodiments of the present invention provide a method and an apparatus for obtaining user characteristics, which can improve accuracy and reliability of obtaining user interest characteristics.
In one aspect of the embodiments of the present invention, a method for obtaining user characteristics is provided, including:
obtaining geographical position information corresponding to the input photos;
obtaining interest points corresponding to the photos according to the geographical position information corresponding to the photos;
and obtaining interest characteristic information of the user according to the interest points corresponding to the photos.
The above-described aspects and any possible implementations further provide an implementation, and the method further includes:
and recommending the photographed interest points and/or other photos to the user according to the interest characteristic information of the user.
The above-described aspects and any possible implementations further provide an implementation, and the method further includes:
and displaying the photo and/or other photos related to the geographical position information in an electronic map according to the geographical position information corresponding to the photo.
The above-described aspects and any possible implementations further provide an implementation, and the method further includes:
displaying the interest points in an electronic map according to the interest points corresponding to the photos; and/or the presence of a gas in the gas,
and acquiring a hot spot according to the interest point corresponding to the photo.
The above-mentioned aspect and any possible implementation manner further provide an implementation manner, where the obtaining of the geographic location information corresponding to the input photo includes:
extracting the geographical location information from the input photo; or,
and performing positioning operation on the terminal where the client side inputting the photos is located to obtain the geographic position information of the terminal, wherein the geographic position information is used as the geographic position information corresponding to the photos.
The above aspect and any possible implementation manner further provide an implementation manner, where the obtaining of the interest point corresponding to the photo according to the geographic location information corresponding to the photo includes:
matching in a database by using the geographical position information corresponding to the photo to obtain an interest point corresponding to the geographical position information as the interest point corresponding to the photo;
wherein the database contains points of interest and corresponding geographic location information.
In one aspect of the embodiments of the present invention, an apparatus for obtaining user characteristics is provided, including:
the position acquisition unit is used for acquiring the geographical position information corresponding to the input photo;
the interest point acquisition unit is used for acquiring the interest point corresponding to the photo according to the geographical position information corresponding to the photo;
and the characteristic acquisition unit is used for acquiring the interest characteristic information of the user according to the interest points corresponding to the photos.
The above-described aspects and any possible implementations further provide an implementation, where the apparatus further includes:
and the recommendation processing unit is used for recommending the photographed interest points and/or other photos to the user according to the interest characteristic information of the user.
The above-described aspects and any possible implementations further provide an implementation, where the apparatus further includes:
and the map output unit is used for displaying the photo and/or other photos related to the geographical position information in the electronic map according to the geographical position information corresponding to the photo.
The above aspect and any possible implementation manner further provide an implementation manner, where the map output unit is further configured to display the interest point in an electronic map according to the interest point corresponding to the photo; and/or the presence of a gas in the gas,
the device further comprises: and the hot spot acquisition unit is used for acquiring the hot spots according to the interest points corresponding to the photos.
The above-mentioned aspect and any possible implementation manner further provide an implementation manner, where the position obtaining unit is specifically configured to:
extracting the geographical location information from the input photo; or,
and performing positioning operation on the terminal where the client side inputting the photos is located to obtain the geographic position information of the terminal, wherein the geographic position information is used as the geographic position information corresponding to the photos.
The above-mentioned aspect and any possible implementation manner further provide an implementation manner, where the interest point obtaining unit is specifically configured to:
matching in a database by using the geographical position information corresponding to the photo to obtain an interest point corresponding to the geographical position information as the interest point corresponding to the photo;
wherein the database contains points of interest and corresponding geographic location information.
According to the technical scheme, the embodiment of the invention has the following beneficial effects:
the technical scheme provided by the embodiment of the invention is that the interest characteristic information of the user is obtained according to the input photo, and the input photo is often closely related to the interest of the user. In the prior art, the interest characteristics of the user are obtained according to the search record, the browsing record and the like of the user, the interest correlation between the photo and the user is higher than the correlation between the user and the search record or the browsing record, and the accuracy of mining the interest characteristics of the user through the photo is higher. Therefore, the technical scheme provided by the embodiment of the invention can improve the accuracy and reliability of obtaining the user interest characteristics.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive labor.
Fig. 1 is a schematic flowchart of a method for acquiring user characteristics according to an embodiment of the present invention;
FIG. 2 is an exemplary diagram of displaying other pictures related to the geographic location on an electronic map according to an embodiment of the present invention;
FIG. 3 is an exemplary diagram illustrating a point of interest corresponding to a photograph displayed on an electronic map in an embodiment of the present invention;
fig. 4(a) -4 (b) are exemplary diagrams showing the distribution of photographed interest points in an electronic map in the embodiment of the present invention;
fig. 5 is a functional block diagram of an apparatus for obtaining user characteristics according to an embodiment of the present invention.
[ detailed description ] embodiments
For better understanding of the technical solutions of the present invention, the following detailed descriptions of the embodiments of the present invention are provided with reference to the accompanying drawings.
It should be understood that the described embodiments are only some embodiments of the invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the examples of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.
Example one
An embodiment of the present invention provides a method for obtaining user characteristics, please refer to fig. 1, which is a schematic flow chart of the method for obtaining user characteristics according to the embodiment of the present invention, and as shown in the figure, the method includes the following steps:
s101, obtaining the geographical position information corresponding to the input photo.
Specifically, for example, in the embodiment of the present invention, the method for obtaining the input photo may include, but is not limited to: and receiving photos uploaded by the user in the client, wherein the photos can be pre-stored in the terminal where the client is located. Alternatively, a photograph of the user taken instantaneously with the camera may be obtained.
For example, in the embodiment of the present invention, the method for obtaining the geographic location information corresponding to the photo may include, but is not limited to, the following two methods:
the first method comprises the following steps: and judging whether the photo has the geographical position information or not. And if the geographic position information exists, extracting the geographic position information from the input photos. Otherwise, if there is no geographic location information, the photo is not further processed.
Optionally, time information may also be extracted from the input photograph.
And the second method comprises the following steps: and when the user uses the camera in the terminal where the client is positioned to take a picture and inputs the picture into the client, positioning the terminal where the client which inputs the picture is positioned to obtain the geographical position information of the terminal, wherein the geographical position information is used as the geographical position information corresponding to the picture.
Preferably, the terminal may be located using a location technology.
For example, the location techniques may include, but are not limited to:
global Positioning System (GPS) Positioning technology;
a base station location technique;
Wireless-Fidelity (Wi-Fi) location technology, and the like.
S102, obtaining interest points corresponding to the photos according to the geographical position information corresponding to the photos.
Specifically, the database stores the points of interest and corresponding related information, such as geographical location information of the points of interest, names of the points of interest, and types of the points of interest in advance.
Preferably, after obtaining the geographical location information corresponding to the photo, matching may be performed in the database by using the geographical location information corresponding to the photo to obtain an interest point corresponding to the geographical location information, and using the interest point corresponding to the geographical location information as the interest point corresponding to the photo.
Preferably, the geographical location information may be latitude and longitude coordinates.
It should be noted that, in the embodiment of the present invention, a distance between the geographic location information corresponding to the photo and the interest point may be calculated, and then the interest point of which the distance is smaller than a preset threshold value is taken as the interest point corresponding to the geographic location information.
S103, obtaining interest characteristic information of the user according to the interest points corresponding to the photos.
Specifically, the geographic location information, the time information and the corresponding interest points corresponding to the multiple input photos may be recorded, and then the interest feature information of the user may be obtained according to the recorded time information and the corresponding interest points corresponding to the multiple input photos.
Preferably, the interest points corresponding to a plurality of input photos recorded in the latest period of time are classified, and at least one category with the most interest points is used as the interest characteristic information of the user. In addition, the at least one category can be used as an interest tag of the user in a user database to represent interest characteristic information of the user.
For example, the interest points corresponding to the input photos recorded in the last month include xx movie theaters, an ancient movie theater, an xx restaurant, a north sea park and a landscape park, and are classified, the xx movie theater belongs to the entertainment category, the xx restaurant belongs to the food category, and the ancient movie theater, the north sea park and the landscape park belong to royal garden sights, so that the royal garden sights can be used as the interest characteristic information of the user to indicate that the user has more interest in the royal garden class sights in the last period of time.
Example two
Based on the method for acquiring the user characteristics provided in the first embodiment, the embodiment of the present invention may further include: and recommending the photographed interest points and/or other photos to the user according to the interest characteristic information of the user.
Preferably, the method for recommending the photographed interest point to the user according to the interest feature information of the user may include, but is not limited to: determining similar users of the users according to the interest characteristic information of the users and the interest characteristic information of other users stored in a user database; then, the photographed points of interest of the similar users are recommended to the users.
For example, the interest tags of other users may be obtained from the user database, then the similarity between the interest tags of the users and the interest tags of the other users is calculated, and the other users in which the similarity is greater than a preset similarity threshold value are taken as similar users of the user.
Preferably, the method for recommending other photos to the user according to the interest characteristic information of the user may include, but is not limited to: determining similar users of the users according to the interest characteristic information of the users and the interest characteristic information of other users stored in a user database; the photos taken of the similar user are then recommended to the user. Or, according to the interest feature information of the user, obtaining an interest point corresponding to the interest tag of the user, obtaining other photos related to the interest point, and recommending the other photos related to the interest point to the user.
EXAMPLE III
Based on the method for acquiring the user characteristics provided in the first embodiment, the embodiment of the present invention may further include: and displaying the photo and/or other photos related to the geographical position information in an electronic map according to the geographical position information corresponding to the photo.
Specifically, the electronic map is displayed to the user, and the input picture is displayed near the geographical position information in the displayed electronic map according to the geographical position information of the photo, and/or other photos related to the geographical position information are displayed on the geographical position information.
For example, the other photos related to the geographical location information may be photos taken by other users at the geographical location, or may be pictures taken from the internet related to the geographical location information.
For example, please refer to fig. 2, which is an exemplary diagram of displaying other pictures related to the geographic location on an electronic map according to an embodiment of the present invention, as shown in the figure, the geographic location information corresponding to the input picture is longitude and latitude coordinates of a "front door", the corresponding point of interest is the "front door", a history picture related to the "front door" is captured from the internet, and the captured history picture is displayed on the displayed electronic map.
Example four
Based on the method for acquiring the user characteristics provided in the first embodiment, the embodiment of the present invention may further include: displaying the interest points in an electronic map according to the interest points corresponding to the photos; and/or obtaining a hot spot according to the interest point corresponding to the photo.
Preferably, the electronic map is displayed to the user, and the interest points corresponding to the photos are displayed on the geographical position information in the displayed electronic map according to the geographical position information of the photos, so that the geographical position information can be visually and visually displayed to the user.
For example, please refer to fig. 3, which is an exemplary diagram illustrating a point of interest corresponding to a photo displayed in an electronic map according to an embodiment of the present invention, as shown in fig. 3, a position marked by a star is the point of interest corresponding to the input photo, and may also be understood as a geographic position where the user takes the photo.
And counting according to interest points corresponding to a large number of user-input photos recorded in a user database to obtain at least one interest point with the maximum occurrence frequency or at least one interest point with the occurrence frequency larger than a preset occurrence threshold value, and taking the interest points as hotspots.
In addition, statistics can be performed according to interest points corresponding to a large number of photos input by the user and recorded in the user database, so that distribution of the shot interest points can be obtained. For example, please refer to fig. 4(a) -4 (b), which are exemplary diagrams showing the distribution of the photographed interest points in the electronic map according to the embodiment of the present invention, and as shown in fig. 4(a), exemplary diagrams showing the distribution of the photographed interest points in the beijing area can be shown in the electronic map; as shown in fig. 4(b), a distribution example diagram of nationwide photographed interest points may be displayed in the electronic map.
It should be noted that the terminal according to the embodiment of the present invention may include, but is not limited to, a Personal Computer (PC), a Personal Digital Assistant (PDA), a wireless handheld device, a Tablet Computer (Tablet Computer), a mobile phone, an MP3 player, an MP4 player, and the like.
It should be noted that the execution subjects of S101 to S103 may be a user characteristic obtaining device, and the device may be located in an application of the local terminal, or may also be a functional unit such as a plug-in or Software Development Kit (SDK) located in the application of the local terminal, or may also be located at the server side, which is not particularly limited in this embodiment of the present invention.
It should be understood that the application may be an application program (native app) installed on the terminal, or may also be a web page program (webApp) of a browser on the terminal, which is not limited in this embodiment of the present invention.
The embodiment of the invention further provides an embodiment of a device for realizing the steps and the method in the embodiment of the method.
Please refer to fig. 5, which is a functional block diagram of an apparatus for obtaining user characteristics according to an embodiment of the present invention. As shown, the apparatus comprises:
a position obtaining unit 501, configured to obtain geographic position information corresponding to the input photo;
an interest point obtaining unit 502, configured to obtain an interest point corresponding to the photo according to the geographic location information corresponding to the photo;
a feature obtaining unit 503, configured to obtain interest feature information of the user according to the interest point corresponding to the photo.
Optionally, the apparatus further comprises:
and the recommendation processing unit 504 is configured to recommend the photographed interest points and/or other photos to the user according to the interest feature information of the user.
Optionally, the apparatus further comprises:
and a map output unit 505, configured to display the photo and/or other photos related to the geographical location information in an electronic map according to the geographical location information corresponding to the photo.
Optionally, the map output unit 505 is further configured to display the interest points in an electronic map according to the interest points corresponding to the photos; and/or the presence of a gas in the gas,
the device further comprises: and a hot spot obtaining unit 506, configured to obtain a hot spot according to the interest point corresponding to the photo.
Preferably, the position obtaining unit 501 is specifically configured to:
extracting the geographical location information from the input photo; or,
and performing positioning operation on the terminal where the client side inputting the photos is located to obtain the geographic position information of the terminal, wherein the geographic position information is used as the geographic position information corresponding to the photos.
Preferably, the interest point obtaining unit 502 is specifically configured to:
matching in a database by using the geographical position information corresponding to the photo to obtain an interest point corresponding to the geographical position information as the interest point corresponding to the photo;
wherein the database contains points of interest and corresponding geographic location information.
Since each unit in the present embodiment can execute the method shown in fig. 1, reference may be made to the related description of fig. 1 for a part of the present embodiment that is not described in detail.
The technical scheme of the embodiment of the invention has the following beneficial effects:
in the embodiment of the invention, the geographical position information of the input photo is obtained; therefore, according to the geographical position information corresponding to the photo, the interest point corresponding to the photo is obtained; and then, obtaining interest characteristic information of the user according to the interest points corresponding to the photos.
The technical scheme provided by the embodiment of the invention is that the interest characteristic information of the user is obtained according to the input photo, and the input photo is often closely related to the interest of the user. In the prior art, the interest characteristics of the user are obtained according to the search record, the browsing record and the like of the user, the interest correlation between the photo and the user is higher than the correlation between the user and the search record or the browsing record, and the accuracy of mining the interest characteristics of the user through the photo is higher. Therefore, the technical scheme provided by the embodiment of the invention can improve the accuracy and reliability of obtaining the user interest characteristics.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present invention, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions in actual implementation, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) or a Processor (Processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (12)
1. A method for obtaining user characteristics is characterized in that the method comprises the following steps:
obtaining geographical position information corresponding to the input photos;
obtaining interest points corresponding to the photos according to the geographical position information corresponding to the photos;
and obtaining interest characteristic information of the user according to the interest points corresponding to the photos.
2. The method of claim 1, further comprising:
and recommending the photographed interest points and/or other photos to the user according to the interest characteristic information of the user.
3. The method according to claim 1 or 2, characterized in that the method further comprises:
and displaying the photo and/or other photos related to the geographical position information in an electronic map according to the geographical position information corresponding to the photo.
4. The method according to claim 1 or 2, characterized in that the method further comprises:
displaying the interest points in an electronic map according to the interest points corresponding to the photos; and/or the presence of a gas in the gas,
and acquiring a hot spot according to the interest point corresponding to the photo.
5. The method according to claim 1, wherein the obtaining of the geographical location information corresponding to the input photo comprises:
extracting the geographical location information from the input photo; or,
and performing positioning operation on the terminal where the client side inputting the photos is located to obtain the geographic position information of the terminal, wherein the geographic position information is used as the geographic position information corresponding to the photos.
6. The method according to claim 1 or 5, wherein the obtaining the interest point corresponding to the photo according to the geographical location information corresponding to the photo comprises:
matching in a database by using the geographical position information corresponding to the photo to obtain an interest point corresponding to the geographical position information as the interest point corresponding to the photo;
wherein the database contains points of interest and corresponding geographic location information.
7. An apparatus for obtaining user characteristics, the apparatus comprising:
the position acquisition unit is used for acquiring the geographical position information corresponding to the input photo;
the interest point acquisition unit is used for acquiring the interest point corresponding to the photo according to the geographical position information corresponding to the photo;
and the characteristic acquisition unit is used for acquiring the interest characteristic information of the user according to the interest points corresponding to the photos.
8. The apparatus of claim 7, further comprising:
and the recommendation processing unit is used for recommending the photographed interest points and/or other photos to the user according to the interest characteristic information of the user.
9. The apparatus of claim 7 or 8, further comprising:
and the map output unit is used for displaying the photo and/or other photos related to the geographical position information in the electronic map according to the geographical position information corresponding to the photo.
10. The apparatus of claim 9,
the map output unit is further used for displaying the interest points in the electronic map according to the interest points corresponding to the photos; and/or the presence of a gas in the gas,
the device further comprises: and the hot spot acquisition unit is used for acquiring the hot spots according to the interest points corresponding to the photos.
11. The apparatus according to claim 7, wherein the position obtaining unit is specifically configured to:
extracting the geographical location information from the input photo; or,
and performing positioning operation on the terminal where the client side inputting the photos is located to obtain the geographic position information of the terminal, wherein the geographic position information is used as the geographic position information corresponding to the photos.
12. The apparatus according to claim 7 or 11, wherein the point of interest obtaining unit is specifically configured to:
matching in a database by using the geographical position information corresponding to the photo to obtain an interest point corresponding to the geographical position information as the interest point corresponding to the photo;
wherein the database contains points of interest and corresponding geographic location information.
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| CN108959373A (en) * | 2018-05-23 | 2018-12-07 | 北京都在哪网讯科技有限公司 | Footprint point generation method and device |
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