CN108600399B - Information pushing method and related product - Google Patents
Information pushing method and related product Download PDFInfo
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- CN108600399B CN108600399B CN201810859668.XA CN201810859668A CN108600399B CN 108600399 B CN108600399 B CN 108600399B CN 201810859668 A CN201810859668 A CN 201810859668A CN 108600399 B CN108600399 B CN 108600399B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
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Abstract
The embodiment of the application discloses an information pushing method and a related product, which are applied to a server and electronic equipment, wherein the method comprises the following steps: acquiring a target image through a camera of the electronic equipment; the electronic equipment identifies a target identification in the target image; if the identification fails, determining the position information of the electronic equipment, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information; the electronic equipment generates a push request according to the position information and the direction information and sends the push request to a server; and the server determines a target identification according to the azimuth information and the position information and sends target push information corresponding to the target identification to the electronic equipment. By the aid of the method and the device, information pushing efficiency can be improved, and user experience is improved conveniently.
Description
Technical Field
The application relates to the field of communication of the Internet of things, and mainly relates to an information pushing method and a related product.
Background
With the development of electronic device technology, people can not live away from electronic devices (such as mobile phones, tablets and the like). In the prior art, many applications in an electronic device push relevant information, such as: food, snacks, leisure, entertainment, preferential information, etc. Therefore, how to improve the information pushing efficiency is a technical problem to be solved by those skilled in the art.
Disclosure of Invention
The embodiment of the application provides an information pushing method and a related product, which can improve the information pushing efficiency and facilitate the improvement of user experience.
In a first aspect, an embodiment of the present application provides an information pushing method, which is applied to a server, where:
when the target identification of the electronic equipment fails to be identified, receiving a push request sent by the electronic equipment, wherein the push request carries position information and azimuth information of the electronic equipment;
determining a target identifier according to the azimuth information and the position information;
and sending the target push information corresponding to the target identification to the electronic equipment.
In a second aspect, an embodiment of the present application provides an information pushing method, which is applied to an electronic device, where the electronic device includes a camera, and where:
acquiring a target image through the camera;
identifying a target identification in the target image;
if the identification fails, determining the position information of the electronic equipment, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information;
generating a push request according to the position information and the direction information, and sending the push request to a server;
and receiving target push information which is sent by the server and corresponds to the target identification.
In a third aspect, an embodiment of the present application provides a server, including:
the communication unit is used for receiving a push request sent by the electronic equipment when the electronic equipment fails to identify the target identifier, wherein the push request carries the position information and the direction information of the electronic equipment;
a determining unit, configured to determine a target identifier according to the orientation information and the position information;
the communication unit is further configured to send the target push information corresponding to the target identifier to the electronic device.
In a fourth aspect, an embodiment of the present application provides an electronic device, where the electronic device includes a camera, and the electronic device includes:
the acquisition unit is used for acquiring a target image through the camera;
the identification unit is used for identifying a target identifier in the target image;
the determining unit is used for determining the position information of the electronic equipment if the identification fails, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information;
the generating unit is used for generating a pushing request according to the position information and the direction information;
the communication unit is used for sending the push request to a server; and receiving target push information which is sent by the server and corresponds to the target identification.
In a fifth aspect, an embodiment of the present application provides an information prompting device, including a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the program includes instructions for some or all of the steps described in the first and second aspects.
In a sixth aspect, the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program, where the computer program makes a computer perform some or all of the steps as described in the first and second aspects of the present application.
In a seventh aspect, this application embodiment provides a computer program product, where the computer program product comprises a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to perform some or all of the steps as described in the first and second aspects of this application embodiment. The computer program product may be a software installation package.
The embodiment of the application has the following beneficial effects:
after the information pushing method and the related products are adopted, the server receives a pushing request sent by the electronic equipment when the electronic equipment fails to identify the target identifier, wherein the pushing request carries the position information and the direction information of the electronic equipment. And the server determines a target identification according to the azimuth information and the position information and sends target push information corresponding to the target identification to the electronic equipment. Therefore, the target identification corresponding to the current position of the electronic equipment is pushed, so that the information pushing efficiency can be improved, and the user experience is convenient to improve.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Wherein:
fig. 1 is a schematic flowchart of an information pushing method according to an embodiment of the present application;
fig. 2 is a schematic flowchart of another information pushing method according to an embodiment of the present application;
fig. 3 is a schematic flowchart of another information pushing method according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of a server according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of an information prompt apparatus according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
The following describes embodiments of the present application in detail.
The embodiment of the application provides an information pushing method and a related product, which can improve the information pushing efficiency and facilitate the improvement of user experience.
Referring to fig. 1, an embodiment of the present application provides a flow chart illustrating an information push method. The information pushing method is applied to a server, and the server can be connected with a plurality of electronic devices.
The electronic devices involved in the embodiments of the present application may include various handheld devices, wearable devices, computing devices or other processing devices connected to a wireless modem with wireless communication functions, as well as various forms of User Equipment (UE), Mobile Stations (MS), terminal equipment (terminal device), and so on. For convenience of description, the above-mentioned devices are collectively referred to as electronic devices.
Specifically, as shown in fig. 1, an information pushing method includes:
s101: when the electronic equipment fails to identify the target identifier, the server receives a push request sent by the electronic equipment, wherein the push request carries the position information and the direction information of the electronic equipment.
In the embodiment of the present application, the target identifier may be mark information of a building such as a mall, a supermarket, an enterprise, a park, and the like.
In an embodiment, the identifying, by the electronic device, the target identifier in the target image includes: the electronic equipment extracts the contour of the target image to obtain a plurality of partial images; the electronic equipment selects a target partial image from the plurality of partial images; and the electronic equipment performs feature recognition on the identification image in the target partial image to obtain the target identification.
It can be understood that the electronic device extracts the contour of the target image to obtain corresponding images of different objects, then selects the target partial images from the plurality of partial images, and performs feature recognition on the identification images in the target partial images to obtain the target identification, so that the accuracy of identifying the target identification can be improved.
The method for selecting the target partial image by the electronic device is not limited, and the contour image corresponding to the position with the largest area can be selected, or the contour image at the middle position can be selected.
The electronic device may extract an image containing characters, numbers or basic figures in the target partial image and perform feature recognition on the image, since the identification image generally includes combinations of basic figures (such as rectangles, circles, triangles, and the like) or combinations of characters and numbers.
It should be noted that the target image may be difficult to be clearly captured due to shaking hands or light, or it is difficult to capture a complete target mark due to a large target area and a large target angle, thereby causing a recognition failure.
In one embodiment, the method further comprises: the electronic equipment acquires the integrity of the target partial image; when the integrity is larger than a first threshold value, the electronic equipment acquires an evaluation value of the target partial image; when the evaluation value is less than or equal to a second threshold value, the electronic device fails to recognize the target partial image.
Wherein the first threshold and the second threshold are not limited; the integrity is determined according to the image shape of the target partial image, and the evaluation value is determined according to a plurality of evaluation dimensions such as color, blurring degree and angle of the target partial image.
It can be understood that the integrity of the target partial image is acquired, and when the integrity is less than or equal to a first threshold value, the target partial image is determined to fail to be identified, that is, the target image fails to be identified; and if the integrity is larger than a first threshold value, acquiring the evaluation value of the target partial image, and if the evaluation value is smaller than or equal to a second threshold value, determining that the target partial image fails to be identified, namely that the target image fails to be identified. In this way, the target image is recognized based on the integrity and the evaluation value, and if the integrity or the evaluation value can determine that the target image is difficult to recognize, the target identifier in the target image is not recognized, but a push request carrying the position information and the orientation information of the electronic device is directly sent to the server, so that the recognition efficiency is improved, and the power consumption is saved.
In this embodiment of the application, the push request carries location information and orientation information of the electronic device, and is used to instruct the server to send target push information corresponding to the location information and the orientation information, where the target push information may be notification information of a mall, a supermarket, an enterprise, a park, or the like, promotion information of the mall or the supermarket, or vacancy information of a parking lot, information of a bus stop, train number information of a train station, or the like, and is not limited herein.
The position information is a physical position of the electronic device, and the azimuth information is a direction corresponding to the front face of the electronic device, for example, the position information of the electronic device is Shenzhen cikyn science and science park, and the azimuth information is Zhengdong.
The position information and the azimuth information are determined by the electronic equipment, the method for acquiring the position information by the electronic equipment is not limited, and the position information can be determined by acquiring the dimensional information of the equipment through a Global Positioning System (GPS) Positioning chip in the electronic equipment; position information can also be obtained based on Network Location service (NLP) of the electronic device, where the Network includes a mobile data Network, a Wireless-Fidelity (Wi-Fi) Network, a Bluetooth (Bluetooth) Network, or the like, that is, when the device accesses at least one of the networks, Media Access Control (MAC) address information and Network signal strength of a corresponding base station, MAC address information of Wi-Fi and MAC address information of Bluetooth can be obtained, and longitude and latitude information or address information corresponding to the MAC address information is calculated in a networking state; the distance between the device and the base station can be calculated by the time when the signal sent by the device is received by a plurality of receivers arranged on the base station, and the direction of the device relative to the base station can be obtained according to the direction of the signal received by the receiver, so as to obtain the position information of the device.
The method for acquiring the direction information by the electronic equipment is not limited, and in one embodiment, the electronic equipment comprises a camera, and a target image is acquired by the camera; and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information.
And storing a plurality of reference images corresponding to the position information in advance, wherein the plurality of reference images comprise images corresponding to the position information in different directions and are clear.
It can be understood that the target image is obtained through the camera of the electronic device, and then the orientation information of the electronic device is determined according to the target image and the plurality of reference images based on the determined position information of the electronic device, so that the accuracy of determining the orientation information can be improved.
S102: and the server determines the target identification according to the azimuth information and the position information.
In one embodiment, the server determining the target identification from the position information and the location information comprises: the server selects a target reference image from a plurality of reference images corresponding to the position information according to the azimuth information; and the server determines the target identification according to the identification image in the target reference image.
As mentioned above, the multiple reference images are images in different directions corresponding to the position information, and since the identification image usually includes a combination of basic figures or a combination of characters and numbers, the server may determine the identification image according to the image including characters, numbers or basic figures in the target reference image, and then perform feature recognition on the identification image to obtain the target identification.
It can be understood that the server selects the target reference image according to the orientation information in the push request and the plurality of reference images, and the position information and the orientation information of the target reference image are consistent with the position corresponding to the target push information to be acquired by the electronic device, so that the accuracy of determining the target reference image can be improved. Then, a target mark is determined from the target reference image, that is, the target mark is determined from the mark information of the target reference image whose image is sharp.
S103: and the server sends the target push information corresponding to the target identification to the electronic equipment.
In the embodiment of the present application, the target push information corresponds to the target identifier, and specific content of the target push information is not limited.
In one embodiment, the sending, by the server, the target push information corresponding to the target identifier to the electronic device includes: the server acquires a plurality of information to be pushed corresponding to the target identification; the server acquires a plurality of summary information corresponding to the plurality of information to be pushed; the server sends the plurality of summary information to the electronic equipment; the server receives a viewing request of the electronic equipment for target summary information in the plurality of summary information; the server takes the information to be pushed corresponding to the target abstract information as the target pushing information; and the server sends the target push information to the electronic equipment.
The target identifier may correspond to a plurality of different types of information to be pushed, and the summary information is summary information corresponding to each information to be pushed, and includes the target identifier or further refined identifier information and its corresponding push information, for example: the shopping mall includes products of a plurality of different merchants, and the information to be pushed may be member preference information of the shopping mall, new product release information of one of the merchants, product promotion information of one of the merchants, and the like.
How the electronic device selects the target summary information is not limited, and the selection operation aiming at the target summary information can be detected on a touch display screen of the electronic device, namely, a target user is detected to click a display component corresponding to the target summary information.
It can be understood that the server obtains a plurality of pieces of information to be pushed corresponding to the target identifier, obtains a plurality of pieces of summary information corresponding to the plurality of pieces of information to be pushed, and can briefly explain the approximate content of the pushed information through the summary information and save the display area. And then, sending the plurality of summary information to the electronic equipment, so that a user corresponding to the electronic equipment can select the push information to be further checked, sending a checking request aiming at the target summary information to a server, taking the information to be pushed corresponding to the target summary information as target push information, and sending the target push information to the electronic equipment. Therefore, data interaction is carried out between the server and the electronic equipment, and user experience can be improved.
In an embodiment, the obtaining, by the server, a plurality of summary information corresponding to the plurality of information to be pushed includes: the server acquires a plurality of historical consumption records corresponding to the target identification in the electronic equipment; the server acquires user consumption parameters according to the plurality of historical consumption records; the server acquires a correlation value between each piece of information to be pushed and the user consumption parameter to obtain a plurality of correlation values; the server acquires a plurality of target correlation values which are larger than a preset correlation threshold value from the plurality of correlation values; the server acquires information to be pushed corresponding to each target correlation value in the target correlation values to obtain a plurality of pieces of target information to be pushed; the server obtains summary information corresponding to each piece of target information to be pushed in the plurality of pieces of target information to be pushed to obtain the plurality of pieces of summary information.
The plurality of historical consumption records are stored in the electronic equipment, and after the server is authorized, the server can acquire the plurality of historical consumption records of the electronic equipment or receive the plurality of historical consumption records sent by the electronic equipment.
The user consumption parameters comprise a plurality of consumption dimension information such as user consumption level, user preference type and the like.
The method for obtaining the association value between the information to be pushed and the user consumption parameter is not limited in the present application, and in an embodiment, the information to be pushed includes reference push information, which is described by taking the reference push information as an example, and other information to be pushed may refer to this method, which is not described herein again. Specifically, the server obtains a similarity value between the reference push information and each consumption dimension information in the plurality of consumption dimension information to obtain a plurality of similarity values; and the server performs weighting calculation according to the plurality of similarity values and a preset weight value corresponding to each consumption dimension information in the plurality of consumption dimension information to obtain an associated value corresponding to the reference push information.
The preset weight value corresponding to each consumption dimension information in the plurality of consumption dimension information is not limited, and the sum of the preset weight values corresponding to the plurality of consumption dimension information is 1.
That is to say, the similarity value between each consumption dimension information and the reference push information is respectively obtained, and then the correlation value corresponding to the reference push information is obtained by combining the preset weight value corresponding to each consumption dimension information, so that the accuracy of determining the correlation value can be improved by determining from multiple aspects.
It can be understood that the server obtains a plurality of historical consumption records corresponding to the target identifier in the electronic device, then determines a user consumption parameter according to the plurality of historical consumption records, and then obtains an associated value between each piece of information to be pushed and the user consumption parameter. In the application, the preset association threshold is not limited, and is used for acquiring the target information to be pushed, that is, the association value larger than the preset association threshold in the plurality of association values is used as the target association value, then the information to be pushed corresponding to each target association value is used as the target information to be pushed, and a plurality of summary information is generated according to the plurality of target information to be pushed.
In the information push method shown in fig. 1, when an electronic device fails to identify a target identifier, a push request sent by the electronic device is received, where the push request carries location information and orientation information of the electronic device. And the server determines a target identification according to the azimuth information and the position information and sends target push information corresponding to the target identification to the electronic equipment. Therefore, the target identification corresponding to the current position of the electronic equipment is pushed, so that the information pushing efficiency can be improved, and the user experience is convenient to improve.
Referring to fig. 2, fig. 2 is a schematic flow chart illustrating another information pushing method according to an embodiment of the present disclosure, consistent with the embodiment shown in fig. 1. The information pushing method is applied to electronic equipment, the electronic equipment is connected with the server, and the electronic equipment comprises a camera used for collecting images. As shown in fig. 2, an information pushing method includes:
s201: the electronic equipment acquires a target image through the camera.
S202: the electronic device identifies a target identification in the target image.
In one embodiment, the electronic device recognizing the target identification in the target image comprises: the electronic equipment extracts the contour of the target image to obtain a plurality of partial images; the electronic equipment selects a target partial image from the plurality of partial images; and the electronic equipment performs feature recognition on the identification image in the target partial image to obtain the target identification.
The method for selecting the target partial image by the electronic device is not limited, and the contour image corresponding to the position with the largest area can be selected, or the contour image at the middle position can be selected.
The electronic device may extract an image containing characters, numbers or basic figures in the target partial image and perform feature recognition on the image, since the identification image generally includes combinations of basic figures (such as rectangles, circles, triangles, and the like) or combinations of characters and numbers.
It should be noted that the target image may be difficult to be clearly captured due to shaking hands or light, or it is difficult to capture a complete target mark due to a large target area and a large target angle, thereby causing a recognition failure.
It can be understood that the electronic device extracts the contour of the target image to obtain corresponding images of different objects, then selects the target partial images from the plurality of partial images, and performs feature recognition on the identification images in the target partial images to obtain the target identification, so that the accuracy of identifying the target identification can be improved.
In one embodiment, the method further comprises: the electronic equipment acquires the integrity of the target partial image; when the integrity is larger than a first threshold value, the electronic equipment acquires an evaluation value of the target partial image; when the evaluation value is less than or equal to a second threshold value, the electronic device fails to recognize the target partial image.
Wherein the first threshold and the second threshold are not limited; the integrity is determined according to the image shape of the target partial image, and the evaluation value is determined according to a plurality of evaluation dimensions such as color, blurring degree and angle of the target partial image.
It can be understood that the integrity of the target partial image is acquired, and when the integrity is less than or equal to a first threshold value, the target partial image is determined to fail to be identified, that is, the target image fails to be identified; and if the integrity is larger than a first threshold value, acquiring the evaluation value of the target partial image, and if the evaluation value is smaller than or equal to a second threshold value, determining that the target partial image fails to be identified, namely that the target image fails to be identified. In this way, the target image is recognized based on the integrity and the evaluation value, and if the integrity or the evaluation value can determine that the target image is difficult to recognize, the target identifier in the target image is not recognized, but a push request carrying the position information and the orientation information of the electronic device is directly sent to the server, so that the recognition efficiency is improved, and the power consumption is saved.
S203: and if the identification fails, determining the position information of the electronic equipment, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information.
In this embodiment of the application, the location information is a physical location of the electronic device, and the azimuth information is a direction corresponding to a front surface of the electronic device, for example, the location information of the electronic device is shenzhen cixian science and science park, and the azimuth information is zheng orient.
The method for acquiring the position information of the electronic equipment is not limited, and the dimensional information of the equipment can be acquired through a GPS positioning chip in the electronic equipment, so that the position information of the equipment is determined; the method can also be used for acquiring the position information based on the NLP of the electronic equipment, wherein the network comprises a mobile data network, a Wi-Fi network or a Bluetooth network and the like, namely when the equipment is accessed to at least one network of the networks, the MAC address information and the network signal strength of a corresponding base station, the MAC address information of Wi-Fi and the MAC address information of Bluetooth can be acquired, and the longitude and latitude information or the address information corresponding to the MAC address information is calculated in a networking state; the distance between the equipment and the base station can be calculated through the time of the plurality of receivers arranged in the base station for receiving the signals sent by the equipment, and the direction of the equipment relative to the base station is obtained according to the direction of the signals received by the receivers, so that the position information of the equipment is obtained.
In the embodiment of the application, a plurality of reference images corresponding to the position information are stored in advance, the plurality of reference images comprise images corresponding to the position information in different directions, and the images are clear.
It can be understood that the target image is obtained through the camera of the electronic device, and then the orientation information of the electronic device is determined according to the target image and the plurality of reference images based on the determined position information of the electronic device, so that the accuracy of determining the orientation information can be improved.
S204: and the electronic equipment generates a push request according to the position information and the direction information and sends the push request to a server.
In this embodiment of the application, the push request carries location information and orientation information of the electronic device, and is used to instruct the server to send target push information corresponding to the location information and the orientation information, where the target push information may be notification information of a mall, a supermarket, an enterprise, a park, or the like, promotion information of the mall or the supermarket, or vacancy information of a parking lot, information of a bus stop, train number information of a train station, or the like, and is not limited herein.
S205: and the electronic equipment receives target push information which is sent by the server and corresponds to the target identification.
In the embodiment of the present application, for how the server sends the target push information, reference may be made to the embodiment shown in fig. 1, which is not described herein again.
In the information pushing method shown in fig. 2, the electronic device obtains a target image through the camera, and identifies a target identifier in the target image. If the identification fails, the electronic equipment determines the position information of the electronic equipment, determines the orientation information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information, generates a pushing request according to the position information and the orientation information, sends the pushing request to a server, and receives the target pushing information which is sent by the server and corresponds to the target identification. Therefore, when the target identification is difficult to identify by the electronic equipment, the target identification corresponding to the current position of the electronic equipment can be pushed based on the server, the information pushing efficiency can be improved, and the user experience can be improved conveniently.
Referring to fig. 3, fig. 3 is a schematic flowchart illustrating another information pushing method according to an embodiment of the present disclosure, consistent with the embodiments shown in fig. 1 and fig. 2. The information pushing method is applied to electronic equipment and a server connected with the electronic equipment, wherein the electronic equipment comprises a camera used for collecting images. As shown in fig. 3, an information pushing method includes:
s301: and the electronic equipment acquires a target image through the camera.
S302: the electronic device identifies a target identification in the target image.
S303: and if the identification fails, determining the position information of the electronic equipment, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information.
S304: and the electronic equipment generates a push request according to the position information and the direction information and sends the push request to a server.
S305: the server determines a target identifier according to the azimuth information and the position information;
s306: and the server sends the target push information corresponding to the target identification to the electronic equipment.
In the information pushing method shown in fig. 3, the electronic device obtains a target image through the camera, and identifies a target identifier in the target image. If the identification fails, the electronic device determines position information of the electronic device, determines orientation information of the electronic device according to the target image and a plurality of reference images corresponding to the position information, generates a push request according to the position information and the orientation information, sends the push request to a server, determines a target identifier according to the orientation information and the position information by the server, sends target push information corresponding to the target identifier to the electronic device, and receives the target push information by the electronic device. Therefore, when the target identification is difficult to identify by the electronic equipment, the target identification corresponding to the current position of the electronic equipment can be pushed based on the server, the information pushing efficiency can be improved, and the user experience can be improved conveniently.
In one possible example, the sending, by the server, the target push information corresponding to the target identifier to the electronic device includes: the server acquires a plurality of information to be pushed corresponding to the target identification; the server acquires a plurality of summary information corresponding to the plurality of information to be pushed; the server sends the plurality of summary information to the electronic equipment; the server receives a viewing request of the electronic equipment for target summary information in the plurality of summary information; the server takes the information to be pushed corresponding to the target abstract information as the target pushing information; and the server sends the target push information to the electronic equipment.
In one possible example, the obtaining, by the server, a plurality of summary information corresponding to the plurality of information to be pushed includes: the server acquires a plurality of historical consumption records corresponding to the target identification in the electronic equipment; the server acquires user consumption parameters according to the plurality of historical consumption records; the server acquires a correlation value between each piece of information to be pushed and the user consumption parameter to obtain a plurality of correlation values; the server acquires a plurality of target correlation values which are larger than a preset correlation threshold value from the plurality of correlation values; the server acquires information to be pushed corresponding to each target correlation value in the target correlation values to obtain a plurality of pieces of target information to be pushed; the server obtains summary information corresponding to each piece of target information to be pushed in the plurality of pieces of target information to be pushed to obtain the plurality of pieces of summary information.
In one possible example, the server determining the target identification from the position information and the location information comprises: the server selects a target reference image from a plurality of reference images corresponding to the position information according to the azimuth information; and the server determines the target identification according to the identification image in the target reference image.
In one possible example, the electronic device recognizing the target identification in the target image includes: the electronic equipment extracts the contour of the target image to obtain a plurality of partial images; the electronic equipment selects a target partial image from the plurality of partial images; and the electronic equipment performs feature recognition on the identification image in the target partial image to obtain the target identification.
Referring to fig. 4, fig. 4 is a schematic structural diagram of a server according to an embodiment of the present disclosure. As shown in fig. 4, the server 400 includes:
the communication unit 401 is configured to receive a push request sent by an electronic device when the electronic device fails to identify a target identifier, where the push request carries location information and orientation information of the electronic device;
the determining unit 402 is configured to determine a target identifier according to the orientation information and the location information;
the communication unit 401 is further configured to send target push information corresponding to the target identifier to the electronic device.
It can be understood that, when the electronic device fails to identify the target identifier, the communication unit 401 receives a push request sent by the electronic device, where the push request carries location information and orientation information of the electronic device. The determining unit 402 determines a target identifier according to the orientation information and the location information, and the communication unit 401 sends target push information corresponding to the target identifier to the electronic device. Therefore, the target identification corresponding to the current position of the electronic equipment is pushed, so that the information pushing efficiency can be improved, and the user experience is convenient to improve.
In one possible example, in terms of sending the target push information corresponding to the target identifier to the electronic device, the server 400 further includes an obtaining unit 403 configured to obtain a plurality of pieces of information to be pushed corresponding to the target identifier; acquiring abstract information corresponding to each piece of information to be pushed in the plurality of pieces of information to be pushed to obtain a plurality of pieces of abstract information;
the communication unit 401 is specifically configured to send the plurality of summary information to the electronic device; receiving a viewing request of the electronic equipment for target summary information in the plurality of summary information; taking the information to be pushed corresponding to the target abstract information as the target pushing information; and sending the target pushing information to the electronic equipment.
In a possible example, in the aspect of obtaining a plurality of summary information corresponding to the plurality of information to be pushed, the obtaining unit 403 is specifically configured to obtain a plurality of historical consumption records corresponding to the target identifier in the electronic device; acquiring user consumption parameters according to the plurality of historical consumption records; obtaining a correlation value between each piece of information to be pushed and the user consumption parameter in the plurality of pieces of information to be pushed to obtain a plurality of correlation values; acquiring a plurality of target correlation values which are larger than a preset correlation threshold value in the plurality of correlation values; obtaining information to be pushed corresponding to each target correlation value in the plurality of target correlation values to obtain a plurality of pieces of target information to be pushed; and obtaining summary information corresponding to each piece of target information to be pushed in the plurality of pieces of target information to be pushed to obtain the plurality of pieces of summary information.
In a possible example, in terms of selecting a target reference image from a plurality of reference images corresponding to the position information according to the orientation information, the determining unit 402 is specifically configured to determine a plurality of reference objects according to the position information; selecting a target object from the plurality of reference objects according to the orientation information; and determining the target identification according to the identification image in the target reference image.
Referring to fig. 5, fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure, where the electronic device includes a camera. As shown in fig. 5, the electronic device 500 includes:
the acquiring unit 501 is configured to acquire a target image through the camera;
the identifying unit 502 is configured to identify a target identifier in the target image;
the determining unit 503 is configured to determine, if the identification fails, location information of the electronic device, and determine orientation information of the electronic device according to the target image and a plurality of reference images corresponding to the location information;
the generating unit 504 is configured to generate a push request according to the location information and the orientation information;
the communication unit 505 is configured to send the push request to a server; and receiving target push information which is sent by the server and corresponds to the target identification.
It can be understood that the obtaining unit 501 obtains a target image through the camera, and the identifying unit 502 identifies a target identifier in the target image. If the identification fails, the determining unit 503 determines the location information of the electronic device, determines the orientation information of the electronic device according to the target image and a plurality of reference images corresponding to the location information, the generating unit 504 generates a push request according to the location information and the orientation information, and the communication unit 505 sends the push request to a server and receives the target push information corresponding to the target identifier sent by the server. Therefore, when the target identification is difficult to identify by the electronic equipment, the target identification corresponding to the current position of the electronic equipment can be pushed based on the server, the information pushing efficiency can be improved, and the user experience can be improved conveniently.
In one possible example, in the aspect of identifying the target identifier in the target image, the identifying unit 502 is specifically configured to perform contour extraction on the target image to obtain a plurality of partial images; selecting a target partial image from the plurality of partial images; and carrying out feature recognition on the identification image in the target partial image to obtain the target identification.
Referring to fig. 6, fig. 6 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present disclosure, which is consistent with the embodiments shown in fig. 1, fig. 2, and fig. 3. As shown in fig. 6, the information pushing apparatus 600 includes a processor 610, a memory 620, a communication interface 630, and one or more programs 640, wherein the one or more programs 640 are stored in the memory 620 and configured to be executed by the processor 610.
When the information pushing device 600 is a server, the program includes instructions for executing the following steps;
when the target identification of the electronic equipment fails to be identified, receiving a push request sent by the electronic equipment, wherein the push request carries position information and azimuth information of the electronic equipment;
determining a target identifier according to the azimuth information and the position information;
and sending the target push information corresponding to the target identification to the electronic equipment.
In one possible example, in terms of sending the target push information corresponding to the target identifier to the electronic device, the program 640 is specifically configured to execute the following instructions:
acquiring a plurality of information to be pushed corresponding to the target identification;
acquiring a plurality of summary information corresponding to the plurality of information to be pushed;
sending the plurality of summary information to the electronic equipment;
receiving a viewing request of the electronic equipment for target summary information in the plurality of summary information;
taking the information to be pushed corresponding to the target abstract information as the target pushing information;
and sending the target pushing information to the electronic equipment.
In a possible example, in terms of obtaining a plurality of summary information corresponding to the plurality of information to be pushed, the program 640 is specifically configured to execute the following instructions:
acquiring a plurality of historical consumption records corresponding to the target identification in the electronic equipment;
acquiring user consumption parameters according to the plurality of historical consumption records;
acquiring a correlation value between each piece of information to be pushed and the user consumption parameter in the plurality of pieces of information to be pushed to obtain a plurality of correlation values;
acquiring a plurality of target correlation values which are larger than a preset correlation threshold value in the plurality of correlation values;
obtaining information to be pushed corresponding to each target correlation value in the plurality of target correlation values to obtain a plurality of pieces of target information to be pushed;
and obtaining summary information corresponding to each piece of target information to be pushed in the plurality of pieces of target information to be pushed to obtain the plurality of pieces of summary information.
In one possible example, in the aspect of determining the target identification based on the position information and the location information, the program 640 is specifically configured to execute the following steps:
selecting a target reference image from a plurality of reference images corresponding to the position information according to the orientation information;
and determining the target identification according to the identification image in the target reference image.
When the information pushing device 600 is an electronic device, the program includes instructions for executing the following steps;
acquiring a target image through the camera;
identifying a target identification in the target image;
if the identification fails, determining the position information of the electronic equipment, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information;
generating a push request according to the position information and the direction information, and sending the push request to a server;
and receiving target push information which is sent by the server and corresponds to the target identification.
In one possible example, in the aspect of identifying the target identifier in the target image, the program 640 is specifically configured to execute the following steps:
extracting the outline of the target image to obtain a plurality of partial images;
selecting a target partial image from the plurality of partial images;
and carrying out feature recognition on the identification image in the target partial image to obtain the target identification.
It can be understood that the electronic device acquires a target image through the camera and identifies a target identifier in the target image. If the identification fails, the electronic device determines position information of the electronic device, determines orientation information of the electronic device according to the target image and a plurality of reference images corresponding to the position information, generates a push request according to the position information and the orientation information, sends the push request to a server, determines a target identifier according to the orientation information and the position information by the server, sends target push information corresponding to the target identifier to the electronic device, and receives the target push information by the electronic device. Therefore, when the target identification is difficult to identify by the electronic equipment, the target identification corresponding to the current position of the electronic equipment can be pushed based on the server, the information pushing efficiency can be improved, and the user experience can be improved conveniently.
Embodiments of the present application also provide a computer storage medium, wherein the computer storage medium stores a computer program for causing a computer to execute part or all of the steps of any one of the methods as described in the method embodiments, and the computer includes a server.
Embodiments of the application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any of the methods as recited in the method embodiments. The computer program product may be a software installation package and the computer comprises a server.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art will also appreciate that the embodiments described in this specification are presently preferred and that no particular act or mode of operation is required in the present application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, a division of a unit is merely a logical division, and an actual implementation may have another division, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a hardware mode or a software program mode.
The integrated unit, if implemented in the form of a software program module and sold or used as a stand-alone product, may be stored in a computer readable memory. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method of the embodiments of the present application. And the aforementioned memory comprises: various media capable of storing program codes, such as a usb disk, a read-only memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and the like.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash disk, ROM, RAM, magnetic or optical disk, and the like.
The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (9)
1. An information pushing method applied to a server, the method comprising:
acquiring a target image through a camera of electronic equipment; the electronic equipment identifies a target identification in the target image;
when the target identification of the electronic equipment fails, receiving a push request sent by the electronic equipment, wherein the push request carries position information and azimuth information of the electronic equipment, and the azimuth information is a direction corresponding to the front of the electronic equipment; determining the orientation information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information;
determining a target identifier according to the azimuth information and the position information;
sending target push information corresponding to the target identification to the electronic equipment;
wherein, the sending the target push information corresponding to the target identifier to the electronic device includes:
acquiring a plurality of information to be pushed corresponding to the target identification;
acquiring a plurality of summary information corresponding to the plurality of information to be pushed;
sending the plurality of summary information to the electronic equipment;
receiving a viewing request of the electronic equipment for target summary information in the plurality of summary information;
taking the information to be pushed corresponding to the target abstract information as the target pushing information;
and sending the target pushing information to the electronic equipment.
2. The method according to claim 1, wherein the obtaining of the plurality of summary information corresponding to the plurality of information to be pushed includes:
acquiring a plurality of historical consumption records corresponding to the target identification in the electronic equipment;
acquiring user consumption parameters according to the plurality of historical consumption records;
acquiring a correlation value between each piece of information to be pushed and the user consumption parameter in the plurality of pieces of information to be pushed to obtain a plurality of correlation values;
acquiring a plurality of target correlation values which are larger than a preset correlation threshold value in the plurality of correlation values;
acquiring information to be pushed corresponding to each target correlation value in the plurality of target correlation values to obtain a plurality of pieces of target information to be pushed;
and acquiring abstract information corresponding to each piece of target information to be pushed in the plurality of pieces of target information to be pushed to obtain the plurality of pieces of abstract information.
3. The method of claim 1 or 2, wherein said determining a target identity from said position information and said location information comprises:
selecting a target reference image from a plurality of reference images corresponding to the position information according to the orientation information;
and determining the target identification according to the identification image in the target reference image.
4. An information pushing method is applied to an electronic device, the electronic device comprises a camera, and the method comprises the following steps:
acquiring a target image through the camera;
identifying a target identification in the target image;
if the identification fails, determining the position information of the electronic equipment, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information, wherein the azimuth information is the direction corresponding to the front of the electronic equipment; (ii) a
Generating a push request according to the position information and the direction information, and sending the push request to a server;
receiving target push information corresponding to the target identifier sent by the server, specifically: the server acquires a plurality of information to be pushed corresponding to the target identification; acquiring a plurality of summary information corresponding to the plurality of information to be pushed; sending the plurality of summary information to the electronic equipment; receiving a viewing request of the electronic equipment for target summary information in the plurality of summary information; taking the information to be pushed corresponding to the target abstract information as the target pushing information; and sending the target pushing information to the electronic equipment.
5. The method of claim 4, wherein the identifying the target identification in the target image comprises:
extracting the outline of the target image to obtain a plurality of partial images;
selecting a target partial image from the plurality of partial images;
and carrying out feature recognition on the identification image in the target partial image to obtain the target identification.
6. A server, comprising:
the server is further specifically configured to: acquiring a target image through a camera of electronic equipment;
the communication unit is used for receiving a push request sent by the electronic equipment when the electronic equipment fails to identify the target identifier, wherein the push request carries position information and azimuth information of the electronic equipment, and the azimuth information is a direction corresponding to the front of the electronic equipment; acquiring a target image through a camera of the electronic equipment; the electronic equipment identifies a target identification in the target image; determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information;
a determining unit, configured to determine a target identifier according to the orientation information and the position information;
the communication unit is further configured to send target push information corresponding to the target identifier to the electronic device;
wherein, the sending the target push information corresponding to the target identifier to the electronic device includes:
acquiring a plurality of information to be pushed corresponding to the target identification;
acquiring a plurality of summary information corresponding to the plurality of information to be pushed;
sending the plurality of summary information to the electronic equipment;
receiving a viewing request of the electronic equipment for target summary information in the plurality of summary information;
taking the information to be pushed corresponding to the target abstract information as the target pushing information;
and sending the target pushing information to the electronic equipment.
7. An electronic device, wherein the electronic device comprises a camera, the electronic device comprising:
the acquisition unit is used for acquiring a target image through the camera;
the identification unit is used for identifying a target identifier in the target image;
the determining unit is used for determining the position information of the electronic equipment if the identification fails, and determining the azimuth information of the electronic equipment according to the target image and a plurality of reference images corresponding to the position information, wherein the azimuth information is the direction corresponding to the front of the electronic equipment;
the generating unit is used for generating a pushing request according to the position information and the direction information;
the communication unit is used for sending the push request to a server; receiving target push information corresponding to the target identifier sent by the server, specifically: the server acquires a plurality of information to be pushed corresponding to the target identification; acquiring a plurality of summary information corresponding to the plurality of information to be pushed; sending the plurality of summary information to the electronic equipment; receiving a viewing request of the electronic equipment for target summary information in the plurality of summary information; taking the information to be pushed corresponding to the target abstract information as the target pushing information; and sending the target pushing information to the electronic equipment.
8. An information prompting device, comprising a processor, a memory, a communication interface, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps of the method of any of claims 1-5.
9. A computer-readable storage medium for storing a computer program, wherein the computer program causes a computer to perform the method of any one of claims 1-5, the computer comprising a server and an electronic device.
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| CN109492607B (en) * | 2018-11-27 | 2021-07-09 | Oppo广东移动通信有限公司 | Information pushing method, information pushing device and terminal equipment |
| CN113378081A (en) * | 2019-01-11 | 2021-09-10 | 西安艾润物联网技术服务有限责任公司 | Data processing method and terminal equipment |
| CN111866050B (en) * | 2019-05-16 | 2023-06-02 | 北京骑胜科技有限公司 | Information pushing method and device and information displaying method and device |
| CN110855742B (en) * | 2019-09-30 | 2022-07-08 | RealMe重庆移动通信有限公司 | Information pushing method and related product |
| CN114222020B (en) * | 2020-09-03 | 2022-11-25 | 华为技术有限公司 | Position relation identification method and device and readable storage medium |
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