CN113536129A - Service push method and related product - Google Patents
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Abstract
The embodiment of the application provides a service pushing method and a related product, wherein the method comprises the following steps: the server receives a target image and position information of the electronic equipment, wherein the target image is obtained by shooting a target shot object by the electronic equipment, the target shot object comprises graphic information and/or character information, the target image is subjected to image processing to obtain a target identifier of a target service information provider corresponding to the target image, a target area where the position information is located is determined, target service information is determined according to the target identifier and the target area, and the target service information is pushed to the electronic equipment.
Description
Technical Field
The application relates to the technical field of mobile application, in particular to a service pushing method and a related product.
Background
With the continuous development of science and technology, intelligent technology has also been developed rapidly. With the development of intelligent technology, many applications related to intelligent technology are also emerging.
Considering that the cluster characteristics of the user groups in different areas have large differences, for example, the city core area is mostly financial, high and new technology and other user groups, the city edge area is mostly manufacturing and other cluster users, and different user groups have different service requirements, the problem of how to push service information for the user groups in different areas needs to be solved urgently.
Disclosure of Invention
The embodiment of the application provides a service pushing method and a related product, which can push service information to electronic equipment based on images and position information reported by the electronic equipment.
A first aspect of an embodiment of the present application provides a service pushing method, where the method includes:
receiving a target image from electronic equipment and position information of the electronic equipment, wherein the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information;
performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image;
determining a target area where the position information is located, and determining target service information according to the target identification and the target area;
and pushing the target service information to the electronic equipment.
A second aspect of an embodiment of the present application provides a service pushing method, where the method includes:
acquiring a target image and position information of the electronic equipment;
reporting the target image and the position information to a server;
and receiving target service information sent by the server, wherein the target service information is determined by the server according to the target image and the position information.
A third aspect of an embodiment of the present application provides a server, including:
the electronic equipment comprises a first receiving unit, a second receiving unit and a display unit, wherein the first receiving unit is used for receiving a target image from the electronic equipment and position information of the electronic equipment, the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information;
the processing unit is used for carrying out image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image;
the determining unit is used for determining a target area where the position information is located and determining target service information according to the target identification and the target area;
and the pushing unit is used for pushing the target service information to the electronic equipment.
A fourth aspect of an embodiment of the present application provides an electronic device, including:
an acquisition unit configured to acquire a target image and position information of the electronic device;
the sending unit is used for reporting the target image and the position information to a server;
and the second receiving unit is used for receiving target service information sent by the server, wherein the target service information is determined by the server according to the target image and the position information.
A fifth aspect of embodiments of the present application provides a server comprising a processor, a memory, a communication interface, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the processor, and the programs comprise instructions for performing the steps of the first aspect of embodiments of the present application.
A sixth aspect of embodiments of the present application provides an electronic device comprising a processor, a memory, a communication interface, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the processor, and wherein the programs comprise instructions for performing the steps of the second aspect of embodiments of the present application.
A seventh aspect of embodiments of the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, where the computer program makes a computer perform part or all of the steps as described in the first aspect of embodiments of the present application.
An eighth aspect of embodiments of the present application provides a computer-readable storage medium, wherein the computer-readable storage medium stores a computer program for electronic data exchange, and wherein the computer program causes a computer to perform some or all of the steps as described in the second aspect of embodiments of the present application.
A ninth aspect of an embodiment of the present application provides a computer program product, wherein the computer program product comprises a non-transitory computer-readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps as described in the first aspect of an embodiment of the present application. The computer program product may be a software installation package.
A tenth aspect of embodiments of the present application provides a computer program product, wherein the computer program product comprises a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps as described in the second aspect of embodiments of the present application. The computer program product may be a software installation package.
The embodiment of the application has at least the following beneficial effects:
it can be seen that, according to the embodiment of the application, the target image and the position information of the electronic device are received from the electronic device, the target image is obtained by shooting the target shot object by the electronic device, the target shot object comprises the graphic information and/or the text information, the target image is subjected to image processing to obtain the target identification of the target service information provider corresponding to the target image, the target area where the position information is located is determined, the target service information is determined according to the target identification and the target area, and the target service information is pushed to the electronic device, so that the service information can be pushed to the electronic device in regions in a targeted manner based on the image and the position information reported by the electronic device.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is an interaction flow diagram of a service push method according to an embodiment of the present application;
fig. 2 is a schematic flowchart of another service pushing method according to an embodiment of the present application;
fig. 3 is a schematic flowchart of another service pushing method according to an embodiment of the present application;
fig. 4A is a system architecture diagram of a service push method according to an embodiment of the present application;
fig. 4B is an interaction flow diagram of another service pushing method according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of a server according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of another server provided in the embodiment of the present application;
fig. 8 is a schematic structural diagram of another electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the specification. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
The electronic device according to the embodiments of the present application may include various handheld devices, vehicle-mounted devices, wearable devices, computing devices or other processing devices connected to a wireless modem, and various forms of User Equipment (UE), Mobile Stations (MS), terminal equipment (terminal device), and so on. For convenience of description, the above-mentioned apparatuses are collectively referred to as electronic devices.
Referring to fig. 1, fig. 1 is a schematic flowchart illustrating a service push method according to an embodiment of the present disclosure. As shown in fig. 1, the service push method provided by the embodiment of the present application is applied to a server, and the service push method may include the following steps:
101. receiving a target image from electronic equipment and position information of the electronic equipment, wherein the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information.
In this embodiment of the application, the server may receive a target image and location information sent by the electronic device, where the target image may include one or more images, and when the target image includes multiple images, the multiple images may be obtained by shooting a same target object by the electronic device, where the target object may include graphical information and/or textual information, and the target object may include any one of: landmark buildings, graphic signs, such as automobile signs or enterprise signs (logos), text signs, such as names of scenic spots, trademarks, commodities, and the like, specifically, the target image may be multiple images of the target subject captured from multiple capturing angles, and the target image may also be multiple images obtained by performing a continuous capturing operation on the target subject.
Alternatively, the server may receive a plurality of target images and a plurality of identical position information for the same target subject transmitted from a plurality of different electronic devices at the same time.
102. And carrying out image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image.
In the embodiment of the application, the image processing is performed on the target image to obtain the graphic information and/or the text information in the target image, and then the target identifier of the target service information provider corresponding to the target image is determined from a plurality of identifiers provided by a plurality of service information providers according to the graphic information and/or the text information, wherein the target identifier may be a graphic identifier or a text identifier.
Optionally, in step 102, if the target image includes graphic information, performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image, may include the following steps:
21. preprocessing the target image to obtain a reference image;
22. performing image segmentation on the reference image to obtain a foreground area image and a background area image, wherein the foreground area image comprises the graphic information;
23. matching the foreground area image with a plurality of image templates in a preset image template library to obtain a target image template which is successfully matched;
24. and determining a target identifier corresponding to the target image template according to the corresponding relation between the preset image template and the identifier.
Among them, the pretreatment may include, but is not limited to: image enhancement processing, binarization processing, smoothing processing, color image conversion to grayscale image, and the like.
Optionally, the reference image is subjected to image segmentation, and the target image is segmented according to the depth of field of the target object to be shot, so as to obtain a foreground area image corresponding to a pixel point of which the depth of field is less than or equal to a preset threshold value in the target image and a background area image corresponding to a pixel point of which the depth of field is greater than the preset threshold value.
Optionally, in this embodiment of the application, in consideration of different area ratios and different angles of the target object in the target image, operations such as scaling and rotation may be performed on the target image, so that after the obtained reference image is subjected to image segmentation, the size and the angle between the obtained foreground region image and the image template are more consistent, thereby improving the matching efficiency.
Optionally, in this embodiment of the application, operations such as scaling and rotation may be performed on the foreground region image after the obtained foreground region image is obtained, so that the size and the angle between the foreground region image and the image template are more consistent, and the matching efficiency is improved.
The method comprises the steps of obtaining a plurality of image templates corresponding to a plurality of graphic identifications according to the plurality of graphic identifications of a plurality of service information providers, further establishing a corresponding relation between the image templates and the identifications, after foreground region images are obtained, sequentially matching the foreground region images with the plurality of image templates, determining a target image template successfully matched when the current scene region images are successfully matched with any one of the plurality of image templates, and further determining the target identification corresponding to the target image template.
When the target object of the target image is a landmark building, generally, the landmark building has a specific form or structure, the image processing is performed on the target image to obtain a foreground area image containing graphic information of the landmark building, then the foreground area image is matched with an image template in an image template library to obtain an image template related to the landmark building, and further, a target identifier corresponding to the landmark building is determined according to a preset correspondence between the image template and the identifier, where the target identifier may be a name, a building identifier, a trademark, or the like of the landmark building.
When the target shot object of the target image is an enterprise logo, a foreground area image containing the graphic information of the landmark building can be obtained by performing image processing on the target image, then the foreground area image is matched with an image template in an image template library to obtain an image template related to the enterprise logo, and further a target identification corresponding to the enterprise logo is determined according to a preset corresponding relation between the image template and the identification, wherein the target identification can be the name, the enterprise logo or the trademark of the enterprise.
When the target object of the target image is a commodity, assuming that the commodity is a tea cup, a foreground area image containing graphic information of the tea cup can be obtained by performing image processing on the target image, then the foreground area image is matched with an image template in an image template library to obtain an image template related to the tea cup, and further a target identifier corresponding to the landmark building is determined according to a preset corresponding relation between the image template and the identifier, wherein the target identifier may be a brand name or a trademark of the tea cup.
Optionally, in step 102, if the target image includes text information, performing image processing on the target image to obtain a target identifier corresponding to the target image, which may include the following steps:
25. carrying out image analysis on the target image to obtain the character information;
26. matching the text information with a plurality of keywords in a preset keyword set to obtain successfully matched target keywords;
27. and determining a target identifier corresponding to the target keyword according to the corresponding relation between the preset keyword and the identifier.
In the embodiment of the application, when the target image includes the text information, the text information may be extracted from the target image, and then the target keyword included in the text information and corresponding to the identifier of the service information provider is determined, for example, when the target object corresponding to the target image is the text information including the name of the sight spot, the name of the sight spot may be extracted, and the target identifier corresponding to the name of the sight spot is determined according to the corresponding relationship between the preset keyword and the identifier, and the target identifier may be a graphic identifier or a name identifier of the sight spot.
103. And determining a target area where the position information is located, and determining target service information according to the target identification and the target area.
In the embodiment of the present application, the area may be divided according to different geographic locations, and optionally, in consideration of a large difference in the cluster characteristics of user groups in different areas, for example, the city core area may be divided into a first area, and the city edge area may be divided into a second area.
And the service information is the service information which is provided by each service information provider and corresponds to the query identifier.
Optionally, in step 103, determining the target service information according to the target identifier and the target area may include the following steps:
31. inquiring a service information base by taking the target identifier as an inquiry identifier to acquire a target service information set provided by the target service information provider;
32. and inquiring the target service information set by taking the target area as an inquiry identifier to acquire target service information, wherein the service information set comprises the corresponding relation between the area and the service information.
In the embodiment of the application, the target identifier is used as the query identifier, the target service information set corresponding to the target identifier can be queried, the target service information set can include a plurality of service information of each area related to the target identifier, and further, the target area is used as the query identifier, and the target service information for the target area can be queried.
For example, when the target identifier is an enterprise logo, an enterprise name or a trademark of an enterprise, the main business information or recruitment information distributed in each area with the enterprise can be queried according to the target identifier, and then the business information or the recruitment information of the business area of the target enterprise in the target area can be queried according to the area information.
104. And pushing the target service information to the electronic equipment.
The target service information is pushed to the electronic information in a form of character information, an image or a video, or a mixture of the above forms, and different pushing forms can make the user have different effects on viewing the target service information.
Optionally, in step 104, the step of pushing the target service information to the electronic device may include the following steps:
41. receiving the operation parameters reported by the electronic equipment;
42. if the operation parameter belongs to a preset range, pushing the first target service information to the electronic equipment;
43. and if the operation parameter does not belong to the preset range, pushing the second target service information to the electronic equipment.
In this embodiment of the present application, an operation parameter of an electronic device may be obtained, where the operation parameter may include at least one of the following: the size of available memory, the remaining power, the CPU utilization rate and the like can determine which format of target service information is pushed to the electronic equipment according to the operation parameters, or can determine which file size of target service information is pushed to the electronic equipment according to the operation parameters.
For example, if the file format of the first target service information is a video and the file format of the second target service information is an image, the operation parameters reported by the electronic device may be received, and when the memory size of the electronic device is smaller than or equal to the preset memory threshold, the remaining power of the electronic device is smaller than or equal to the preset power threshold, or the CPU utilization of the electronic device is greater than the preset percentage, the first target service information is pushed to the electronic device, otherwise, the second target service information is pushed to the electronic device.
For another example, if the file of the first target service information is larger than the file of the second target service information, the operation parameter reported by the electronic device may be received, and when the size of the memory of the electronic device is larger than the preset memory threshold, the remaining power of the electronic device is larger than the preset power threshold, or the CPU utilization of the electronic device is smaller than or equal to the preset percentage, the second target service information is pushed to the electronic device, otherwise, the first target service information is pushed to the electronic device.
It can be seen that, in the embodiment of the application, by receiving a target image and location information of an electronic device from the electronic device, where the target image is obtained by the electronic device shooting a target object, where the target object includes graphic information and/or text information, performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image, determining a target area where the location information is located, and determining target service information according to the target identifier and the target area, and pushing the target service information to the electronic device, the service information can be pushed to the electronic device in regions based on the image and the location information reported by the electronic device.
Referring to fig. 2, fig. 2 is a schematic flow chart of another service pushing method provided in the embodiment of the present application, where the service pushing method provided in the embodiment of the present application is applied to a server, and the service pushing method includes:
201. receiving a target image from electronic equipment and position information of the electronic equipment, wherein the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information.
202. And carrying out image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image.
203. And inquiring a service information base by taking the target identifier as an inquiry identifier to acquire a target service information set provided by the target service information provider.
204. And determining a target area where the position information is located.
205. And inquiring the target service information set by taking the target area as an inquiry identifier to acquire target service information, wherein the service information set comprises the corresponding relation between the area and the service information.
206. And pushing the target service information to the electronic equipment.
The specific implementation process of 201-206 can refer to the corresponding description in the method shown in fig. 1, and is not described herein again.
Referring to fig. 3, fig. 3 is a flowchart illustrating a service push method according to an embodiment of the present application. As shown in fig. 3, the service push method provided in the embodiment of the present application is applied to an electronic device, and the service push method may include the following steps:
301. and acquiring a target image and the position information of the electronic equipment.
In the embodiment of the application, a user can shoot a target shot object through a camera of an electronic device to obtain a target image of the target shot object, wherein the target shot object may include graphic information and/or text information, and optionally, the target image may also be an image downloaded by the electronic device from a network, or a received image sent by another terminal device.
Alternatively, in consideration of when the form and structure of the target subject are difficult to be presented by the target image at one angle, the electronic device may capture a plurality of images from a plurality of capturing angles for the same target subject and then transmit the plurality of images to the server.
The position information of the electronic device is obtained, and the current position information of the electronic device can be determined according to a positioning device of the electronic device, wherein the positioning device can be a GPS locator, for example.
302. And reporting the target image and the position information to a server.
Optionally, before reporting the target image to the server, image quality evaluation may be performed on the target image to obtain an image quality evaluation value, and when the image quality evaluation value is less than or equal to an image quality evaluation threshold, the step of reporting the target image to the server is performed.
Wherein, the image quality evaluation threshold value can be set by the user or the system defaults.
Further alternatively, the image quality evaluation may be performed on the target image to obtain an image quality evaluation value, and the following steps may be performed:
and performing image quality evaluation on the target image by adopting at least one image quality evaluation index to obtain an image quality evaluation value.
The image quality evaluation index may include, but is not limited to: mean gray scale, mean square error, entropy, edge preservation, signal-to-noise ratio, and the like. It can be defined that the larger the resulting image quality evaluation value is, the better the image quality is.
It should be noted that, since there is a certain limitation in evaluating image quality by using a single evaluation index, it is possible to evaluate image quality by using a plurality of image quality evaluation indexes, and certainly, when evaluating image quality, it is not preferable that the image quality evaluation indexes are more, because the image quality evaluation indexes are more, the calculation complexity of the image quality evaluation process is higher, and the image quality evaluation effect is not better, and therefore, in a case where the image quality evaluation requirement is higher, it is possible to evaluate image quality by using 2 to 10 image quality evaluation indexes. Specifically, the number of image quality evaluation indexes and which index is selected is determined according to the specific implementation situation. Of course, the image quality evaluation index selected in combination with the specific scene selection image quality evaluation index may be different between the image quality evaluation performed in the dark environment and the image quality evaluation performed in the bright environment.
Alternatively, in the case where the requirement on the accuracy of the image quality evaluation is not high, the evaluation may be performed by using one image quality evaluation index, for example, the image quality evaluation value may be performed on the image to be processed by using entropy, and it may be considered that the larger the entropy, the better the image quality is, and conversely, the smaller the entropy, the worse the image quality is.
Alternatively, when the requirement on the image quality evaluation accuracy is high, the image to be evaluated may be evaluated by using a plurality of image quality evaluation indexes, and when the image to be evaluated is evaluated by using a plurality of image quality evaluation indexes, a weight of each image quality evaluation index in the plurality of image quality evaluation indexes may be set, so that a plurality of image quality evaluation values may be obtained, and a final image quality evaluation value may be obtained according to the plurality of image quality evaluation values and their corresponding weights, for example, three image quality evaluation indexes are: when an image quality evaluation is performed on a certain image by using A, B and C, the image quality evaluation value corresponding to a is B1, the image quality evaluation value corresponding to B is B2, and the image quality evaluation value corresponding to C is B3, the final image quality evaluation value is a 1B 1+ a 2B 2+ a 3B 3. In general, the larger the image quality evaluation value, the better the image quality.
303. And receiving target service information sent by the server, wherein the target service information is determined by the server according to the target image and the position information.
The target service information may include text information, image information, audio information, video information, or the like.
Optionally, in this embodiment of the present application, the following steps may also be included:
a1, obtaining the operation parameters of the electronic equipment;
a2, reporting the operation parameters to the server.
Wherein the operating parameters may include at least one of: available memory size, remaining power, CPU utilization, etc.
It can be seen that, according to the embodiment, the electronic device acquires the target image and the position information of the electronic device, reports the target image and the position information to the server, and receives the target service information sent by the server, where the target service information is determined by the server according to the target image and the position information, and thus, the reported target image and the reported position information can be acquired by the electronic device, and then the service information of the targeted target image and the position information is received according to the analysis result of the server.
Referring to fig. 4A, fig. 4A is a system architecture diagram of a service push method according to an embodiment of the present application, where the system includes an electronic device and a server. Referring to fig. 4B, fig. 4B is an interaction diagram of a service push method according to an embodiment of the present application. The method can comprise the following steps:
401. the electronic equipment acquires a target image and position information of the electronic equipment, wherein the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information.
402. And the electronic equipment reports the target image and the position information to a server.
403. And the server carries out image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image.
404. And the server determines a target area where the position information is located and determines target service information according to the target identification and the target area.
405. And the server pushes the target service information to the electronic equipment.
The specific implementation process of steps 401 and 402 can be described with reference to the method shown in fig. 3, and the specific implementation process of steps 403 and 405 can be described with reference to the method shown in fig. 1.
For example, the user may obtain the target image through the electronic device, assume that the target object in the target image is a car logo, the electronic device sends the target image and the location information of the electronic device to the server, the server may perform image processing on the target image to obtain the car logo, obtain a brand name of the car, the car logo, or a target logo of the car logo corresponding to the car logo according to a corresponding relationship between the car logo and the logo, perform query according to any one of the target logos to obtain service information about the car, such as an address and a contact manner of a sales store of the car, and information such as an address and a contact manner of an after-sales service point of the car, and further query an address and a contact manner of a sales store closest to the electronic device according to a target area where the location information of the electronic device is located, Contact information, or the address of the after-sales service point of the automobile and the contact information.
It can be seen that, according to the embodiment, the electronic device obtains a target image and position information of the electronic device, the target image is obtained by the electronic device shooting a target shot object, the target shot object includes graphic information and/or text information, the electronic device reports the target image and the position information to the server, the server performs image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image, the server determines a target area where the position information is located, and determines target service information according to the target identifier and the target area, and the server pushes the target service information to the electronic device, so that the corresponding service information can be intelligently pushed according to the target image shot by the electronic device and the position information of the electronic device.
The above description has introduced the solution of the embodiment of the present application mainly from the perspective of the method-side implementation process. It is to be understood that the image information determination apparatus includes, in order to implement the above-described functions, a hardware structure and/or a software module corresponding to the execution of each function. Those of skill in the art would readily appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as hardware or combinations of hardware and computer software. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The embodiment of the present application may perform the division of the functional units on the image information determination apparatus according to the method example described above, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. It should be noted that the division of the unit in the embodiment of the present application is schematic, and is only a logic function division, and there may be another division manner in actual implementation.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a server according to an embodiment of the present disclosure, where the server 500 includes a first receiving unit 501, a processing unit 502, a determining unit 503, and a pushing unit 504, where,
the first receiving unit 501 is configured to receive a target image from an electronic device and position information of the electronic device, where the target image is obtained by shooting a target object by the electronic device, and the target object includes graphical information and/or text information;
the processing unit 502 is configured to perform image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image;
the determining unit 503 determines a target area where the location information is located, and determines target service information according to the target identifier and the target area;
the pushing unit 504 is configured to push the target service information to the electronic device.
Optionally, in the aspect of determining the target service information according to the target identifier and the target area, the determining unit 503 is specifically configured to:
inquiring a service information base by taking the target identifier as an inquiry identifier to acquire a target service information set provided by the target service information provider;
and inquiring the target service information set by taking the target area as an inquiry identifier to acquire target service information, wherein the service information set comprises the corresponding relation between the area and the service information.
Optionally, if the target image includes graphic information, the processing unit 502 is specifically configured to:
preprocessing the target image to obtain a reference image;
performing image segmentation on the reference image to obtain a foreground area image and a background area image, wherein the foreground area image comprises the graphic information;
matching the foreground area image with a plurality of image templates in a preset image template library to obtain a target image template which is successfully matched;
and determining a target identifier corresponding to the target image template according to the corresponding relation between the preset image template and the identifier.
Optionally, if the target image includes text information, the processing unit 502 is specifically configured to:
carrying out image analysis on the target image to obtain the character information;
matching the text information with a plurality of keywords in a preset keyword set to obtain successfully matched target keywords;
and determining a target identifier corresponding to the target keyword according to the corresponding relation between the preset keyword and the identifier.
Optionally, the target service information includes first target service information and second target service information, where the first target service information is different from the second target service information, and the pushing unit 504 is specifically configured to:
receiving the operation parameters reported by the electronic equipment;
if the operation parameter belongs to a preset range, pushing the first target service information to the electronic equipment;
and if the operation parameter does not belong to the preset range, pushing the second target service information to the electronic equipment.
Referring to fig. 6, fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure, where the electronic device 600 includes an obtaining unit 601, a sending unit 602, and a second receiving unit 603, where,
the acquiring unit 601 is configured to acquire a target image and position information of the electronic device;
the sending unit 602 is configured to report the target image and the location information to a server;
the second receiving unit 603 is configured to receive target service information sent by the server, where the target service information is determined by the server according to the target image and the location information.
Optionally, the obtaining unit 601 is further configured to obtain an operating parameter of the electronic device;
the sending unit 602 is further configured to report the operation parameter to the server.
Referring to fig. 7, fig. 7 is a schematic structural diagram of a server according to an embodiment of the present application, where the server includes a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the programs include instructions for performing the following steps:
receiving a target image from electronic equipment and position information of the electronic equipment, wherein the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information;
performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image;
determining a target area where the position information is located, and determining target service information according to the target identification and the target area;
and pushing the target service information to the electronic equipment.
In a possible embodiment, in said determining target service information based on said target identity and said target area, the above procedure comprises instructions specifically for performing the following steps:
inquiring a service information base by taking the target identifier as an inquiry identifier to acquire a target service information set provided by the target service information provider;
and inquiring the target service information set by taking the target area as an inquiry identifier to acquire target service information, wherein the service information set comprises the corresponding relation between the area and the service information.
In a possible embodiment, if the target image includes graphic information, in the aspect of performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image, the program includes instructions specifically configured to perform the following steps:
preprocessing the target image to obtain a reference image;
performing image segmentation on the reference image to obtain a foreground area image and a background area image, wherein the foreground area image comprises the graphic information;
matching the foreground area image with a plurality of image templates in a preset image template library to obtain a target image template which is successfully matched;
and determining a target identifier corresponding to the target image template according to the corresponding relation between the preset image template and the identifier.
In a possible embodiment, if the target image includes text information, in the aspect of performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image, the program includes instructions specifically configured to perform the following steps:
carrying out image analysis on the target image to obtain the character information;
matching the text information with a plurality of keywords in a preset keyword set to obtain successfully matched target keywords;
and determining a target identifier corresponding to the target keyword according to the corresponding relation between the preset keyword and the identifier.
In one possible embodiment, the target service information includes a first target service information and a second target service information, the first target service information is different from the second target service information, and the program includes instructions for executing the following steps in the aspect of pushing the target service information to the electronic device:
receiving the operation parameters reported by the electronic equipment;
if the operation parameter belongs to a preset range, pushing the first target service information to the electronic equipment;
and if the operation parameter does not belong to the preset range, pushing the second target service information to the electronic equipment.
Referring to fig. 8, fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present application, where the electronic device includes a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the programs include instructions for performing the following steps:
acquiring a target image and position information of the electronic equipment;
reporting the target image and the position information to a server;
and receiving target service information sent by the server, wherein the target service information is determined by the server according to the target image and the position information.
In one possible embodiment, the program further includes instructions for performing the steps of:
acquiring operating parameters of the electronic equipment;
and reporting the operation parameters to the server.
Embodiments of the present application also provide a computer storage medium, wherein the computer storage medium stores a computer program for electronic data exchange, and the computer program enables a computer to execute part or all of the steps of any one of the service push methods as described in the above method embodiments.
Embodiments of the present application also provide a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program causes a computer to execute part or all of the steps of any one of the service push methods as described in the above method embodiments.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit may be implemented in the form of hardware, or may be implemented in the form of a software program module.
The integrated units, if implemented in the form of software program modules and sold or used as stand-alone products, may be stored in a computer readable memory. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method described in the embodiments of the present application. And the aforementioned memory comprises: various media capable of storing program codes, such as a usb disk, a read-only memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and the like.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash memory disks, read-only memory, random access memory, magnetic or optical disks, and the like.
The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (8)
1. A service pushing method is applied to a server, and comprises the following steps:
receiving a target image from electronic equipment and position information of the electronic equipment, wherein the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information;
performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image;
determining a target area where the position information is located, and determining target service information according to the target identification and the target area;
pushing the target service information to the electronic device, where the target service information includes first target service information and second target service information, and the first target service information and the second target service information are service information with different formats, or the first target service information and the second target service information are service information with different file sizes, and the pushing the target service information to the electronic device includes: receiving the operation parameters reported by the electronic equipment; if the operation parameter belongs to a preset range, pushing the first target service information to the electronic equipment; and if the operation parameter does not belong to the preset range, pushing the second target service information to the electronic equipment.
2. The method of claim 1, wherein determining target service information based on the target identity and the target area comprises:
inquiring a service information base by taking the target identifier as an inquiry identifier to acquire a target service information set provided by the target service information provider;
and inquiring the target service information set by taking the target area as an inquiry identifier to acquire target service information, wherein the service information set comprises the corresponding relation between the area and the service information.
3. The method according to claim 1 or 2, wherein if the target image includes graphic information, the performing image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image comprises:
preprocessing the target image to obtain a reference image;
performing image segmentation on the reference image to obtain a foreground area image and a background area image, wherein the foreground area image comprises the graphic information;
matching the foreground area image with a plurality of image templates in a preset image template library to obtain a target image template which is successfully matched;
and determining a target identifier corresponding to the target image template according to the corresponding relation between the preset image template and the identifier.
4. The method according to claim 1 or 2, wherein if the target image contains text information, performing image processing on the target image to obtain a target identifier corresponding to the target image, comprises:
carrying out image analysis on the target image to obtain the character information;
matching the text information with a plurality of keywords in a preset keyword set to obtain successfully matched target keywords;
and determining a target identifier corresponding to the target keyword according to the corresponding relation between the preset keyword and the identifier.
5. A service pushing method is applied to an electronic device, and comprises the following steps:
acquiring a target image and position information of the electronic equipment;
reporting the target image and the position information to a server;
acquiring operating parameters of the electronic equipment; reporting the operation parameter to the server, wherein the operation parameter is used for pushing the first target service information to the electronic equipment by the server if the operation parameter belongs to a preset range; if the operation parameter does not belong to a preset range, pushing the second target service information to the electronic equipment;
receiving target service information sent by the server, wherein the target service information is determined by the server according to the target image and the position information; the target service information includes first target service information and second target service information, where the first target service information and the second target service information are service information with different formats, or the first target service information and the second target service information are service information with different file sizes.
6. A server, characterized in that the server comprises:
the electronic equipment comprises a first receiving unit, a second receiving unit and a display unit, wherein the first receiving unit is used for receiving a target image from the electronic equipment and position information of the electronic equipment, the target image is obtained by shooting a target shot object by the electronic equipment, and the target shot object comprises graphic information and/or character information;
the processing unit is used for carrying out image processing on the target image to obtain a target identifier of a target service information provider corresponding to the target image;
the determining unit is used for determining a target area where the position information is located and determining target service information according to the target identification and the target area;
a pushing unit, configured to push the target service information to the electronic device, where the target service information includes first target service information and second target service information, and the first target service information and the second target service information are service information with different formats, or the first target service information and the second target service information are service information with different file sizes, and the pushing the target service information to the electronic device includes: receiving the operation parameters reported by the electronic equipment; if the operation parameter belongs to a preset range, pushing the first target service information to the electronic equipment; and if the operation parameter does not belong to the preset range, pushing the second target service information to the electronic equipment.
7. An electronic device, characterized in that the electronic device comprises:
an acquisition unit configured to acquire a target image and position information of the electronic device;
the sending unit is used for reporting the target image and the position information to a server;
acquiring operating parameters of the electronic equipment; reporting the operation parameter to the server, wherein the operation parameter is used for pushing the first target service information to the electronic equipment by the server if the operation parameter belongs to a preset range; if the operation parameter does not belong to a preset range, pushing the second target service information to the electronic equipment;
the second receiving unit is used for receiving target service information sent by the server, wherein the target service information is determined by the server according to the target image and the position information; the target service information includes first target service information and second target service information, where the first target service information and the second target service information are service information with different formats, or the first target service information and the second target service information are service information with different file sizes.
8. A service push system comprising the server of claim 6 and the electronic device of claim 7.
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| CN113378081A (en) * | 2019-01-11 | 2021-09-10 | 西安艾润物联网技术服务有限责任公司 | Data processing method and terminal equipment |
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