CN103440306A - Search result showing method and device - Google Patents

Search result showing method and device Download PDF

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CN103440306A
CN103440306A CN 201310373439 CN201310373439A CN103440306A CN 103440306 A CN103440306 A CN 103440306A CN 201310373439 CN201310373439 CN 201310373439 CN 201310373439 A CN201310373439 A CN 201310373439A CN 103440306 A CN103440306 A CN 103440306A
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search
search results
query
results
search result
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CN 201310373439
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Chinese (zh)
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李扬
李全乐
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百度在线网络技术(北京)有限公司
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Abstract

The invention provides a search result showing method and device. According to the embodiment, the search result showing method comprises the steps of obtaining at least two search results matched with search keywords according to the search keywords contained in a search command, then determining the showing mode of each search result according to the demand strength of each search result of the at least two search results to the inquiry keywords, enabling indicating information and the at least two search results to be transmitted, and enabling the indicating information to be used for indicating the showing mode of each search result so as to enable an inquiry end to carry out strong showing of the search results, namely showing each search result according to the indicating information. Therefore, the problem that in the prior art, the search results displayed on the inquiry end can not meet the requirements of users due to the uncertainty of the requirements of the users can be solved, and the accuracy of the showing mode of the search results is improved.

Description

一种搜索结果的展现方法及装置 Method of displaying search results and equipment

【技术领域】 TECHNICAL FIELD

[0001] 本发明涉及搜索技术,尤其涉及一种搜索结果的展现方法及装置。 [0001] The present invention relates to a search technology, particularly to a search result presentation method and apparatus.

【背景技术】 【Background technique】

[0002] 随着通信技术的发展,终端集成了越来越多的功能,从而使得终端的系统功能列表中包含了越来越多相应的应用程序,例如,电脑中安装的应用程序,第三方智能手机中安装的应用程序(Application, APP)等。 [0002] With the development of communication technology, more and more integration of the terminal functions, a terminal system so that the function list contains more and more respective applications, e.g., applications installed in the computer, a third party application (application, aPP) and other smart phones installed. 有些应用程序中会涉及一些位置服务(LocationBased Service, LBS),又称定位服务,例如,百度地图等。 Some applications will involve some location services (LocationBased Service, LBS), also known as location-based services, for example, Baidu maps. 现有的LBS中,如果查询关键词(Query)属于目标明确的精确需求时,例如,北京大学或故宫等,搜索引擎可以基于搜索结果与查询关键词的文本相关性,进行搜索结果的“强展现”,即控制搜索结果的展现方式即展现或折叠。 When existing LBS, if the query keywords (Query) belong to the precise needs of targeted, for example, such as Peking University or the National Palace, a text-based search engine relevance of search results and query keywords, search results "strong show ", i.e., the search results show the control mode i.e. exhibit or folded.

[0003] 然而,由于用户需求的不确定性,使得在一些情况下,例如,查询端当前所展现的搜索结果,并不是用户所关注的,或者,再例如,查询端当前所折叠(即隐藏)的搜索结果,才是用户所关注的,等情况,致使查询端所显示的搜索结果并不能满足用户的需求,用户还需要请求查询端显示所折叠的搜索结果,或者重新搜索,这种搜索结果的展现方式的准确性(Precision)较低。 [0003] However, due to the uncertainty of user needs, so that in some cases, for example, query the end of the current show search results, the user is not concerned, or, another example, the query end the current fold (ie hidden ) search results, the user is concerned, etc., resulting in the displayed search query end results do not meet the needs of users, users also need to request to query the folded end display search results, or re-search, which the accuracy of the representations of the results (Precision) is low.

【发明内容】 [SUMMARY]

[0004] 本发明的目的在于提出一种搜索结果的展现方法及装置,用以提高搜索结果的展现方式的准确性。 [0004] The object of the present invention is to propose a method and a device to show the search results, to improve the accuracy of the representations of the search results.

[0005] 本发明的一方面,提供一种搜索结果的展现方法,包括: [0005] In one aspect of the present invention, there is provided a method of displaying search results, comprising:

[0006] 接收搜索命令,所述搜索命令中包含查询关键词; [0006] receiving a search command, a query keyword included in the search command;

[0007] 获得与所述查询关键词匹配的至少两个搜索结果; [0007] obtaining at least two of the query keywords that match the search results;

[0008] 根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式; [0008] The at least two of the search results for each search result of the query keyword needs strength, determining the representations of the search results;

[0009] 发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得所述客户端根据所述指示信息,展现所述每个搜索结果。 [0009] indication information and sending the at least two of the search results, the mode indication information indicative of the presentation of each search result, so that the client according to the indication, said each search show result.

[0010] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,包括: [0010] The above aspect and any possible implementation manner, one implementation is further provided, the intensity of the demand for the query keyword search results from the at least two of each of the search results, determining show the way described below each search result, including:

[0011] 根据所述至少两个搜索结果中所述每个搜索结果对所述查询关键词的需求强度,选择搜索结果对所述查询关键词的需求强度靠前的N个搜索结果;其中,N为自然数; [0011] The at least two of the search results, each search result to the query keyword demand strength, the strength of demand for selected search result of the query keyword ranking search results of N; wherein, N is a natural number;

[0012] 若所述至少两个搜索结果中N个搜索结果对所述查询关键词的需求强度之和大于或等于预先设置的第一阈值,确定N个搜索结果的展现方式为展现,所述至少两个搜索结果中除了N个搜索结果之外的其他搜索结果的展现方式为折叠。 [0012] If the search results in the at least two N search results and intensity requirements of the query keyword is equal to or greater than a first threshold value set in advance, to determine the N representations to show the search results, the at least two of the search results in addition to the N search results of other search results show the way of folding.

[0013] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,包括: [0013] The above aspect and any possible implementation manner, one implementation is further provided, the intensity of the demand for the query keyword search results from the at least two of each of the search results, determining show the way described below each search result, including:

[0014] 按照所述每个搜索结果对所述查询关键词的需求强度从大到小的顺序,排列所述至少两个搜索结果; [0014] Each search result in accordance with the demand for the strength of the query keyword descending order, are arranged at least two of the search results;

[0015] 若所述至少两个搜索结果中第M个搜索结果对所述查询关键词的需求强度与第M+1个搜索结果对所述查询关键词的需求强度的差值大于或等于预先设置的第二阈值,且第M+1个搜索结果对所述查询关键词的需求强度小于或等于预先设置的第三阈值,确定前M个搜索结果的展现方式为展现,所述至少两个搜索结果中除了前M个搜索结果之外的其他搜索结果的展现方式为折叠;其中,M为自然数。 [0015] If the search results in the at least two M-search results and strength requirements of the M + 1 of the search results for the query keyword query keyword difference needs strength equal to or greater than a pre- show a second threshold value setting mode, M + 1 and the first results of the search query or keyword needs strength is less than equal to the third threshold value set in advance, to determine first M to show search results, said at least two show the way the search results of other search results, except for the front M results of folding; wherein, M being a natural number.

[0016] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式之前,还包括: [0016] The above aspect and any possible implementation manner, one implementation is further provided, the intensity of the demand for the query keyword search results from the at least two of each of the search results, determining above show the way before each search result, further comprising:

[0017] 根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度。 [0017] According click activity log for each search result of the strength of demand for the query keywords.

[0018] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度,包括: [0018] The above aspect and any possible implementation manner, one implementation is further provided, according to the log clicks, obtain a search result of each of the query keywords strength requirements, comprising:

[0019] 根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度。 [0019] According to statistics in the unit time, the weighted number of clicks each search result, to obtain the strength of demand for each search result of the query keywords.

[0020] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度,包括: [0020] The above aspect and any possible implementation manner, one implementation is further provided, according to the statistics per unit time, number of clicks per search weighting results obtained for each of the search result query keywords strength of demand, including:

[0021] 根据单位统计时间内,每个搜索结果的加权点击次数,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 [0021] The statistics per unit time, number of clicks per search weighting results, with all the query keyword corresponding to the search results, each search result clicks weight, the ratio of each of the obtained Search results for the query strength of demand keywords.

[0022] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度,包括: [0022] The above aspect and any possible implementation manner, one implementation is further provided, according to the log clicks, obtain a search result of each of the query keywords strength requirements, comprising:

[0023] 根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度。 [0023] According to statistics in the unit time, the number of clicks and the weighted average number of clicks each search result probability the location of each search result, to obtain the strength of demand for each search result of the query keywords.

[0024] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度,包括: [0024] The above aspect and any possible implementation manner, one implementation is further provided, according to the statistics per unit time, the average number of clicks click probability weighting for each search result and the position of each search result is located obtaining the results for each search query the strength of demand keyword, including:

[0025] 根据单位统计时间内,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 All Search Results [0025] The statistics per unit time, the ratio of the number of clicks per search result weighted with the average number of clicks per search result probability of location, and the query keyword corresponding to each search result weighting each of clicks and click on the search results of the average probability of the location and the ratio, the ratio of each search result obtaining the strength requirements of the query keywords.

[0026] 本发明的另一方面,提供一种搜索结果的展现装置,包括: [0026] Another aspect of the present invention, there is provided a means to show the search results, comprising:

[0027] 接收单元,用于接收搜索命令,所述搜索命令中包含查询关键词; [0027] The receiving unit configured to receive a search command, a query keyword included in the search command;

[0028] 获得单元,用于获得与所述查询关键词匹配的至少两个搜索结果; [0028] obtaining unit for obtaining the query keyword matching at least two of the search results;

[0029] 确定单元,用于根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式;[0030] 发送单元,用于发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得所述客户端根据所述指示信息,展现所述每个搜索结果。 [0029] The determination means according to at least two of the search results for each search result of the query keyword needs strength, determining the representations of the search results; [0030] transmitting means for and transmitting information indicating at least two of the search results, the mode indication information indicative of the presentation of each search result, so that the client according to the indication, said each search result presentation.

[0031] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述确定单元,具体用于 [0031] The above aspect and any possible implementation manner is further provided one implementation, the determination unit is configured to

[0032] 根据所述至少两个搜索结果中所述每个搜索结果对所述查询关键词的需求强度,选择搜索结果对所述查询关键词的需求强度靠前的N个搜索结果;其中,N为自然数;以及 [0032] The at least two of the search results, each search result to the query keyword demand strength, the strength of demand for selected search result of the query keyword ranking search results of N; wherein, N is a natural number; and

[0033] 若所述至少两个搜索结果中N个搜索结果对所述查询关键词的需求强度之和大于或等于预先设置的第一阈值,确定N个搜索结果的展现方式为展现,所述至少两个搜索结果中除了N个搜索结果之外的其他搜索结果的展现方式为折叠。 [0033] If the search results in the at least two N search results and intensity requirements of the query keyword is equal to or greater than a first threshold value set in advance, to determine the N representations to show the search results, the at least two of the search results in addition to the N search results of other search results show the way of folding.

[0034] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述确定单元,具体用于 [0034] The above aspect and any possible implementation manner is further provided one implementation, the determination unit is configured to

[0035] 按照所述每个搜索结果对所述查询关键词的需求强度从大到小的顺序,排列所述至少两个搜索结果;以及 [0035] Each search result in accordance with the order of the query keyword to the needs of a descending strength, the arrangement of the at least two search result;

[0036] 若所述至少两个搜索结果中第M个搜索结果对所述查询关键词的需求强度与第M+1个搜索结果对所述查询关键词的需求强度的差值大于或等于预先设置的第二阈值,且第M+1个搜索结果对所述查询关键词的需求强度小于或等于预先设置的第三阈值,确定前M个搜索结果的展现方式为展现,所述至少两个搜索结果中除了前M个搜索结果之外的其他搜索结果的展现方式为折叠;其中,M为自然数。 [0036] If the search results in the at least two M-search results and strength requirements of the M + 1 of the search results for the query keyword query keyword difference needs strength equal to or greater than a pre- show a second threshold value setting mode, M + 1 and the first results of the search query or keyword needs strength is less than equal to the third threshold value set in advance, to determine first M to show search results, said at least two show the way the search results of other search results, except for the front M results of folding; wherein, M being a natural number.

[0037] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获得单元,还用于 [0037] The above aspect and any possible implementation manner, one implementation is further provided, the obtaining unit is further configured to

[0038] 根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度。 [0038] According click activity log for each search result of the strength of demand for the query keywords.

[0039] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获得单元,具体用于 [0039] The above aspect and any possible implementation manner, one implementation is further provided, the obtaining unit is configured to

[0040] 根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度。 [0040] According to statistics in the unit time, the weighted number of clicks each search result, to obtain the strength of demand for each search result of the query keywords.

[0041] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获得单元,具体用于 [0041] The above aspect and any possible implementation manner, one implementation is further provided, the obtaining unit is configured to

[0042] 根据单位统计时间内,每个搜索结果的加权点击次数,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 [0042] The statistics per unit time, number of clicks per search weighting results, with all the query keyword corresponding to the search results, each search result clicks weight, the ratio of each of the obtained Search results for the query strength of demand keywords.

[0043] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获得单元,具体用于 [0043] The above aspect and any possible implementation manner, one implementation is further provided, the obtaining unit is configured to

[0044] 根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度。 [0044] According to statistics in the unit time, the number of clicks and the weighted average number of clicks each search result probability the location of each search result, to obtain the strength of demand for each search result of the query keywords.

[0045] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获得单元,具体用于 [0045] The above aspect and any possible implementation manner, one implementation is further provided, the obtaining unit is configured to

[0046] 根据单位统计时间内,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 All Search Results [0046] The statistics per unit time, the ratio of the number of clicks per search result weighted with the average number of clicks per search result probability of location, and the query keyword corresponding to each search result weighting each of clicks and click on the search results of the average probability of the location and the ratio, the ratio of each search result obtaining the strength requirements of the query keywords.

[0047] 由上述技术方案可知,本发明实施例通过根据搜索命令中所包含的查询关键词,获得与所述查询关键词匹配的至少两个搜索结果,进而根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,使得能够发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得查询端进行搜索结果的“强展现”,即根据所述指示信息,展现所述每个搜索结果,这样,能够避免现有技术中由于用户需求的不确定性而导致的查询端所显示的搜索结果并不能满足用户的需求的问题,从而提高了搜索结果的展现方式的准确性。 [0047] From the above technical solutions, the embodiments of the present invention is illustrated by the at least two search results based on a query keyword included in the search command, obtain at least two search results matching the query keywords, and further in accordance with each search result of the strength requirements of the query keywords, determining the representations of each search result, indicating that the information can be transmitted and at least two of the search results, the indication information for indicating said each show the search results, so that the end of the search query results "show strong", i.e., according to the indication, said each search results show, this can be avoided due to the uncertainty of the prior art needs of the users Search queries end result is displayed and can not meet the needs of the user's problem, thereby improving the accuracy of the representations of the search results.

【附图说明】 BRIEF DESCRIPTION

[0048] 为了更清楚地说明本发明实施例中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作一简单地介绍,显而易见地,下面描述中的附图是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动性的前提下,还可以根据这些附图获得其他的附图。 [0048] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following prior art embodiments or drawings required for describing the embodiment will be used, a brief introduction, apparent in the following description of the drawings are Some embodiments of the present invention, those of ordinary skill in the art is concerned, without any creative effort, and may also obtain other drawings based on these drawings.

[0049] 图1为本发明一实施例提供的搜索结果的展现方法的流程示意图; [0049] FIG 1 show the flow of a method of providing search results according to an embodiment of the present invention, a schematic view;

[0050] 图2为本发明另一实施例提供的搜索结果的展现装置的结构示意图。 It means a schematic structural diagram showing search results according to another embodiment of the [0050] present invention. FIG. 2.

【具体实施方式】 【detailed description】

[0051] 为使本发明实施例的目的、技术方案和优点更加清楚,下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例是本发明一部分实施例,而不是全部的实施例。 [0051] In order that the invention object, technical solutions, and advantages of the embodiments more clearly, the following the present invention in the accompanying drawings, technical solutions of embodiments of the present invention are clearly and completely described, obviously, the described the embodiment is an embodiment of the present invention is a part, but not all embodiments. 基于本发明中的实施例,本领域普通技术人员在没有作出创造性劳动前提下.所获得的所有其他实施例,都属于本发明保护的范围。 Based on the embodiments of the present invention, those of ordinary skill in the art without creative efforts shall All other embodiments obtained by, fall within the scope of the present invention.

[0052] 需要说明的是,本发明实施例中所涉及的终端可以包括但不限于手机、个人数字助理(Personal Digital Assistant, PDA)、无线手持设备、无线上网本、个人电脑、便携电脑、MP3播放器、MP4播放器等。 [0052] Incidentally, the terminal embodiment to an embodiment of the present invention may include, but is not limited to a mobile phone, a personal digital assistant (Personal Digital Assistant, PDA), wireless handheld device, a wireless Internet, personal computers, portable computers, MP3 players device, MP4 players.

[0053] 另外,本文中术语“和/或”,仅仅是一种描述关联对象的关联关系,表示可以存在三种关系,例如,A和/或B,可以表示:单独存在A,同时存在A和B,单独存在B这三种情况。 [0053] Further, herein, the term "and / or" merely describe a relationship of associated objects representing three relationships may exist, for example, A and / or B, and may indicate: the presence of A alone, while the presence of A and B, and B present three cases. 另外,本文中字符“/”,一般表示前后关联对象是一种“或”的关系。 Further, the character "/", represents the general context-objects is a "or" relationship.

[0054] 图1为本发明一实施例提供的搜索结果的展现方法的流程示意图,如图1所示。 [0054] FIG. 1 is a schematic flowchart of a method of presenting the search results according to an embodiment of the invention shown in FIG. 1.

[0055] 101、接收搜索命令,所述搜索命令中包含查询关键词。 [0055] 101, receiving a search command, a query keyword included in the search command.

[0056] 具体地,可以接收查询端发送的所述搜索命令。 [0056] Specifically, receiving a query command sent by the search.

[0057] 102、获得与所述查询关键词匹配的至少两个搜索结果。 [0057] 102, to obtain at least two search results that match the query keyword.

[0058] 103、根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式。 [0058] 103, according to at least two of the search results of each search result to the query keyword strength requirements, determining the representations of each search result.

[0059] 104、发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式。 [0059] 104, and transmits information indicating at least two of the search results, the mode indication information indicative of the presentation of each search result.

[0060] 具体地,可以向查询端发送所述指示信息和所述至少两个搜索结果,以使得所述查询端根据所述指示信息,展现每个所述搜索结果。 [0060] Specifically, the terminal may send a query and said at least two information indicating the search results, so that the end of the query according to the indication information, the search result presentation for each. [0061] 需要说明的是,101〜104的执行主体可以是搜索引擎,可以位于本地的客户端中,以进行离线搜索,或者还可以位于网络侧的服务器中,以进行在线搜索,本实施例对此不进行限定。 [0061] Incidentally, the execution subject 101~104 may be a search engine, may be located in a local client, search for offline, or may also be located on the network server side, for online search, the present embodiment which is not limited.

[0062] 可以理解的是,所述查询端可以为客户端的形式,例如,安装在终端上的应用程序,或者还可以是浏览器的形式,例如,浏览器的一个网页,只要能够实现搜索,以提供LBS的客观存在形式都可以,本实施例对此不进行限定。 [0062] It will be appreciated that the query end may be in the form of a client, for example, an application installed in the terminal, or may also be in the form of a browser, e.g., a web browser, as long as possible to search, providing LBS objective can be present in the form, the present embodiment is not limited in this embodiment.

[0063] 这样,通过根据搜索命令中所包含的查询关键词,获得与所述查询关键词匹配的至少两个搜索结果,进而根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,使得能够发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得查询端进行搜索结果的“强展现”,即根据所述指示信息,展现所述每个搜索结果,这样,能够避免现有技术中由于用户需求的不确定性而导致的查询端所显示的搜索结果并不能满足用户的需求的问题,从而提高了搜索结果的展现方式的准确性。 [0063] Thus, by querying the search keywords contained in the command, obtaining at least two search results matching the query keyword, of the at least two further search results, each search result to the query keyword strength requirements, determining the representations of each search result, and makes it possible to transmit information indicative of at least two of the search result, the presentation mode indication information for indicating said each search result, such that end search query results "show strong", i.e., according to the indication, said each search results show, this can be avoided search prior art due to the uncertainty caused by the user needs an end of the displayed query results do not meet the needs of the user's problem, thereby improving the accuracy of the representations of the search results.

[0064] 另外,采用本发明提供的技术方案,由于考虑了全部搜索结果中每个搜索结果对查询关键词的需求强度,因此,所确定的每个搜索结果的展现方式能够最大限度地满足大多数用户的用户需求,尽量能够避免客户端不必要的额外操作,例如,展现折叠的搜索结果,或者,再例如,更换新的查询关键词重新搜索,等,能够进一步提高搜索的效率。 [0064] Further, using the technical solution provided by the present invention, in consideration of all the search results, each search result for the query keywords strength requirements, therefore, representations for each of the determined search result can satisfy a large most users of user needs, as far as possible to avoid unnecessary additional client operation, for example, show folds search results, or, another example, replacement of the re-search query keywords, etc., can further improve the efficiency of the search.

[0065] 可选地,在本实施例的一个可能的实现方式中,在103之前,搜索引擎还可以进一步根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度。 [0065] Alternatively, a possible implementation of the present embodiment, prior to 103, the search engine may further be based on a click action log to obtain the intensity of the demand for each search result of the query keywords.

[0066] 具体地,搜索引擎具体可以根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度。 [0066] In particular, according to the specific search engine per unit time statistics, the weighted number of clicks per search results, each search result is obtained of the strength requirements of the query keywords.

[0067] 例如,搜索弓I擎根据单位统计时间内,每个搜索结果的加权点击次数,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 All Search Results [0067] For example, according to the search engine I bow statistics unit time, number of clicks weighting each search result, and the query keyword corresponding to each search result of the weighting of clicks, the ratio obtaining the strength of demand for each search result of the query keywords.

[0068] 具体地,搜索引擎具体还可以根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度。 [0068] In particular, the search engine can also be based on the specific unit within the statistical period, the number of clicks and the weighted average click probability of each search result location of each search result, to obtain the results of the query each search keyword the intensity of demand.

[0069] 例如,搜索弓I擎具体可以根据单位统计时间内,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 [0069] For example, the search engine I bow according to the specific unit of the statistical period, the ratio of the number of clicks per search result weighted with the probability of each search result of the average number of clicks of the location, and the query keyword corresponding to all the search results, the ratio of the weight of each search result clicks the average number of clicks per search results and the location probabilities, the ratio of each search result obtaining the strength requirements of the query keywords. [0070] 即,搜索引擎具体可以根据 [0070] That is, according to the specific search engine

Figure CN103440306AD00091

获得所述每个搜索结果对所述查询关键 The results obtained for each search query the key

词的需求强度。 Demand strength of the word.

[0071]其中, [0071] wherein,

[0072] Ni为第i个搜索结果对所述查询关键词的需求强度,i为自然数; [0072] Ni is the i-th search results for the query keyword strength requirements, i is a natural number;

[0073] Ci为第i个搜索结果的加权点击次数;[0074] Ctri为第i个搜索结果所在位置的平均点击概率即点击到达率; [0073] Ci is the i-th weighting clicks of search results; [0074] Ctri search results to the i-th average click probability location, i.e. the click-through rates;

[0075] [0075]

Figure CN103440306AD00101

为单位统计时间内,所述查询关键词所对应的全部搜索结果中,每个搜索 Unit within the statistical period, all of the query keyword corresponding to the search results, each search

结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和,的比值,j为自然数。 The ratio of the weighted number of clicks each search result with the result of the average click probability of the location and, the ratio, j is a natural number.

[0076] 具体地,搜索引擎具体可以根据用户对第i个搜索结果的满意情况,对第i个搜索结果的点击次数进行加权,以获得第i个搜索结果的加权点击次数C;。 [0076] In particular, according to the specific search engine user satisfaction with the search results for the i-th, i-clicks on the search results are weighted to obtain the i-th weighting C clicks the search results ;. 其中,用户对第i个搜索结果的满意情况可以包括但不限于满意或一般,本实施例对此不进行特别限定。 Wherein, the user satisfaction with the i th search results may include, but is not limited to satisfaction or general, this embodiment of the present embodiment is not particularly limited. 所述搜索引擎具体可以根据用户对第i个搜索结果的操作情况,获得用户对第i个搜索结果的满意情况。 The search engine according to the specific operating conditions of the i-th user search results, user satisfaction is obtained for the case of the i-th search results.

[0077] 例如,若用户对第i个搜索结果执行公交、驾车、导航、打电话、预定、收藏、分享和发送到手机中的至少一项动作,所述搜索引擎则可以确定用户对第i个搜索结果的满意情况为满意;否则,所述搜索引擎则可以确定用户对第i个搜索结果的满意情况为一般。 [0077] For example, if the user performs a bus for the i-th search results, car navigation, phone, predetermined, collection, transmission, and sharing at least one operation to the mobile phone, the search engine may determine that the user is the i satisfaction with search results as satisfactory; otherwise, the search engine can determine user satisfaction with the i results for the general. 如果用户对第i个搜索结果的满意情况为满意,所述搜索引擎则可以利用第一满意度系数匕对第i个搜索结果的点击次数进行加权,即将第i个搜索结果的点击次数乘以第一满意度系数,以获得第i个搜索结果的加权点击次数Ci ;如果用户对第i个搜索结果的满意情况为一般,所述搜索引擎则可以利用第二满意度系数k2对第i个搜索结果的点击次数进行加权,即将第i个搜索结果的点击次数乘以第二满意度系数,以获得第i个搜索结果的加权点击次数Ci ;其中,第一满意度系数大于第二满意度系数。 If the user is satisfied with the case of the i-th search result is satisfactory, the search engine may use the first frequency and satisfaction dagger coefficient of the i-th weighted search result clicks, clicks coming i-th search result is multiplied by satisfaction of the first factor to obtain a weighted clicks the i-th Ci of search results; If the user is satisfied with the case of the i-th general search results, the search engine may use a second satisfaction of the i-th coefficient k2 clicks the search results are weighted clicks coming i-th search result satisfaction by a second coefficient, to obtain the i-th weighted clicks Ci of search results; wherein the first coefficient is greater than a second satisfaction satisfaction coefficient.

[0078] Ctri可以用于去除第i个搜索结果所在位置的位置影响。 [0078] Ctri be used to remove the i-th position of the impact position where the search results. 因为,位置越靠近前面,被点击的概率就越高,位置越靠近后面,甚至是被折叠,被点击的概率就越低。 Because the position is closer to the front, the higher the probability is clicked, the position closer to the back, or even folded, the lower the probability of being clicked. 所以,要去除这种影响,使得所统计的第i个搜索结果的加权点击次数Ci与位置无关。 Therefore, to remove this effect, so that the weighted number of clicks statistics of the i-th search results regardless of Ci position. 具体地,搜索引擎具体可以执行如下操作,以获得第i个搜索结果所在位置的平均点击概率Ctiv所述搜索引擎具体可以根据预先指定的候选关键词,例如,“餐饮”、“酒店”、“电影院”等。 Specifically, the search engine may perform specific operations, to obtain an average click probability Ctiv i-th position where the search results according to the search engine may specifically pre-specified keyword candidates, e.g., "restaurant", "Hotels", " cinema "and so on. 然后,所述搜索引擎进而则可以根据候选关键词,获得与所述候选关键词对应的行为日志,即包括但不限于点击行为日志和展现行为日志,并根据这些行为日志,获得在每次搜索中,第i个搜索结果所在位置的点击次数和展现次数。 Then, the search engine can turn the candidate keywords obtained with the candidate keyword corresponding action log, i.e. including but not limited to logs and click behavior show an action log, and based on these behavior log for each search , the number of clicks the i-th position where the search results and show times. 最后,所述搜索引擎则可以根据第i个搜索结果所在位置的点击次数之和与展现次数之和的比值,获得第i个搜索结果所在位置的平均点击概率Ctri。 Finally, the search engine and you can and with the number of clicks of the i-th position in the search results to show where the ratio of clicks to get the average probability of the i-th position of the search results where Ctri.

[0079] 具体地,搜索结果的展现方式可以包括两种,一种为展现,即直接在指定区域展现搜索结果的基本信息;另一种为折叠,即不直接在指定区域展现搜索结果的基本信息,而是隐藏起来,当用户有需要时,通过点击相应的按钮,请求展现隐藏的搜索结果的基本信息。 [0079] In particular, the search results presentation may include two, one for the presentation, i.e., presentation of the basic information of the search results directly in the designated area; the other is folded, i.e., does not exhibit the search results directly in the designated area is substantially information, but hidden, when users need, by clicking on the appropriate button to request basic information to show the hidden search results.

[0080] 可选地,在本实施例的一个可能的实现方式中,在103中,搜索引擎具体可以根据所述至少两个搜索结果中所述每个搜索结果对所述查询关键词的需求强度,选择搜索结果对所述查询关键词的需求强度靠前的N个搜索结果。 [0080] Alternatively, one possible implementation of this embodiment of the present embodiment, in 103, the search engine may query keywords specific needs of the at least two of the search results for each search result strength, strength requirements selected search result to the query keyword ranking N search results. 其中,N为自然数。 Wherein, N is a natural number. 若所述至少两个搜索结果中N个搜索结果对所述查询关键词的需求强度之和大于或等于预先设置的第一阈值,例如,95%,所述搜索引擎则可以确定N个搜索结果的展现方式为展现,以及所述至少两个搜索结果中除了N个搜索结果之外的其他搜索结果的展现方式为折叠。 If at least two of the N search results for the query search results keyword needs intensity equal to or greater than a first threshold value set in advance, for example, 95% of the search engine may determine search results N show way to show, search results and the at least two other than N search results show the way of folding the other search results.

[0081] 可选地,在本实施例的一个可能的实现方式中,在103中,搜索引擎具体还可以按照所述每个搜索结果对所述查询关键词的需求强度从大到小的顺序,排列所述至少两个搜索结果。 [0081] Alternatively, in one possible implementation of this embodiment, in 103, the search engine may further according to the specific search result for each of the query keywords in descending order of strength requirements , arranging the at least two search results. 若所述至少两个搜索结果中第M个搜索结果对所述查询关键词的需求强度与第M+1个搜索结果对所述查询关键词的需求强度的差值大于或等于预先设置的第二阈值,例如,50%,且第M+1个搜索结果对所述查询关键词的需求强度小于或等于预先设置的第三阈值,例如,10%,所述搜索引擎则可以确定前M个搜索结果的展现方式为展现,以及所述至少两个搜索结果中除了前M个搜索结果之外的其他搜索结果的展现方式为折叠;其中,M为自然数。 If the search results in the at least two M-search results for the query keyword strength requirements of the first M + 1 search results for the query keyword difference needs strength equal to or greater than the preset first second threshold value, e.g., 50%, M + 1 and the first search results for the query keyword needs strength equal to or less than a third threshold value set in advance, for example, 10% of the search engine can be determined before the M representations for the presentation of search results, and show the way the search results in the at least two other search results except for the front M results of folding; wherein, M is a natural number.

[0082] 为使得本发明实施例提供的方法更加清楚,下面将以百度地图作为举例。 [0082] The embodiment of the present invention such that the method provided in the clearer, the following will Baidu map by way of example. 用户通过输入设备在百度地图的客户端中的输入框中键入“颐和园”作为查询关键词(Query),而数据库中存在1017个搜索结果,包括颐和园、颐和园售票处、颐和园公交站、颐和园(北门)、颐和园新建宫门和颐和园西门等。 User "Summer Palace" as a keyword query (Query), but exists in the database 1017 search results by typing in the input box in the input device Baidu map client, including the Summer Palace, the Summer Palace ticket office, bus station Summer Palace, the Summer Palace (North door), the Summer Palace and Summer Palace Simon and other new palace.

[0083] 那么,采用本实施例提供的技术方案,搜索引擎在此之前,还可以先统计一下所述查询关键词“颐和园”所对应的点击行为日志,进而根据这些点击行为日志,获得这些搜索结果对所述查询关键词“颐和园”的需求强度。 [0083] Then, using the technical solution provided in this embodiment, the search engine before, also the first statistics about the query keyword "Summer Palace" corresponding to the click behavior logs, and then click behavior based on these logs, get these searches the strength of demand for the results of the query keyword "Summer Palace" in.

[0084] 然后,搜索引擎则可以根据所述每个搜索结果对所述查询关键词“颐和园”的需求强度,确定所述每个搜索结果的展现方式。 [0084] Then, the search engine may query the strength requirements keyword "Summer" of each search result based on the determining of the representations of each search result. 例如,搜索引擎确定颐和园这一搜索结果的展现方式为展现,其他1016个搜索结果的展现方式为折叠。 For example, the search engine determines Summer representations show the search results for other search results 1016 show the folding.

[0085] 最后,搜索引擎则向客户端发送指示信息和这些搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得所述客户端根据所述指示信息,展现所述每个搜索结果,即展现颐和园这一搜索结果的基本信息,折叠其他1016个搜索结果的基本信息。 [0085] Finally, the search engine sends indication information and the search results to the client, the indication information indicating the manner for presenting search results of each, so that the client according to the indication information, the presentation said each search results, i.e. show the basic information of the search results Summer, folding the basic information of the other search results 1016.

[0086] 需要说明的是,本实施例中所涉及的“统计”操作,可以认为是对用户行为日志中所存储的信息进行统计操作,以获得需要的结果。 [0086] Incidentally, the "Statistics" operation involved in the present embodiment embodiment, the user may be considered an action log information stored in the statistical operation, to obtain the results desired.

[0087] 本实施例中,通过根据搜索命令中所包含的查询关键词,获得与所述查询关键词匹配的至少两个搜索结果,进而根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,使得能够发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得查询端进行搜索结果的“强展现”,即根据所述指示信息,展现所述每个搜索结果,这样,能够避免现有技术中由于用户需求的不确定性而导致的查询端所显示的搜索结果并不能满足用户的需求的问题,从而提高了搜索结果的展现方式的准确性。 [0087] In this embodiment, by the search query keywords contained in the command, obtaining at least two search results matching the query keyword, of the at least two further search results, each search result the query keyword needs strength, determining the representations of each search result, indicating that the information can be transmitted and at least two of the search result, the presentation mode indication information for indicating said each search results , so that the end of the search query results "show strong", i.e., according to the indication, said each search results show, this can be avoided query prior art end user requirements due to the uncertainty caused by search results displayed and can not meet the needs of the user's problem, thereby improving the accuracy of the representations of the search results.

[0088] 另外,采用本发明提供的技术方案,由于考虑了全部搜索结果中每个搜索结果对查询关键词的需求强度,因此,所确定的每个搜索结果的展现方式能够最大限度地满足大多数用户的用户需求,尽量能够避免客户端不必要的额外操作,例如,展现折叠的搜索结果,或者,再例如,更换新的查询关键词重新搜索,等,能够进一步提高搜索的效率。 [0088] Further, using the technical solution provided by the present invention, in consideration of all the search results, each search result for the query keywords strength requirements, therefore, representations for each of the determined search result can satisfy a large most users of user needs, as far as possible to avoid unnecessary additional client operation, for example, show folds search results, or, another example, replacement of the re-search query keywords, etc., can further improve the efficiency of the search.

[0089] 需要说明的是,对于前述的各方法实施例,为了简单描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本发明并不受所描述的动作顺序的限制,因为依据本发明,某些步骤可以采用其他顺序或者同时进行。 [0089] Incidentally, the foregoing embodiments of the methods for, for ease of description, it is described as a series combination of actions, those skilled in the art should understand that the present invention is not described in the operation sequence It limited since according to the present invention, some steps may be performed simultaneously or in other sequences. 其次,本领域技术人员也应该知悉,说明书中所描述的实施例均属于优选实施例,所涉及的动作和模块并不一定是本发明所必须的。 Secondly, those skilled in the art should also understand that the embodiments are described in the specification are exemplary embodiments, actions and modules involved are not necessarily required by the present invention.

[0090] 在上述实施例中,对各个实施例的描述都各有侧重,某个实施例中没有详述的部分,可以参见其他实施例的相关描述。 [0090] In the above embodiment, the description of the various embodiments have different emphases, certain embodiments not detailed in part, be related descriptions in other embodiments.

[0091] 图2为本发明另一实施例提供的基于需求强度的搜索结果展现搜索结果的展现装置的结构示意图,如图2所示。 Show a schematic structure of the apparatus to show search results based on the search results provided by the strength requirements [0091] FIG 2 a further embodiment of the present invention, as shown in FIG. 本实施例的基于需求强度的搜索结果展现搜索结果的展现装置可以包括接收单元21、获得单元22、确定单元23和发送单元24。 Presentation device exhibits search results based on search results according to the strength requirements of the embodiment may include a receiving unit 21, an obtaining unit 22, determination unit 23 and transmission unit 24. 其中,接收单元21,用于接收搜索命令,所述搜索命令中包含查询关键词;获得单元22,用于根据所述查询关键词,获得与所述查询关键词匹配的至少两个搜索结果;确定单元23,用于根据所述至少两个搜索结果中每个所述搜索结果所述每个搜索结果对所述查询关键词的需求强度,确定每个所述搜索结果所述每个搜索结果的展现方式;发送单元24,用于发送指示信息和所述至少两个搜索结果,所述指示信息用于指示每个所述搜索结果所述每个搜索结果的展现方式。 Wherein, the receiving unit 21, for receiving a search command, the search command keywords contained in the query; obtaining unit 22, according to the query keyword, keyword matching the query is obtained at least two of the search results; determining unit 23, for the query keyword strength requirements, determining each of the search result of the search results based on each of the at least two each of the search results in the search result of each search result the representations; transmitting unit 24, and the indication information for transmitting at least two search result, the presentation mode indication information for indicating each of the search results of each search result.

[0092] 具体地,接收单元21,具体可以用于接收查询端发送的所述搜索命令。 [0092] Specifically, the receiving unit 21, specifically for receiving a query command sent by the search.

[0093] 具体地,发送单元24,具体可以用于向查询端发送所述指示信息和所述至少两个搜索结果,以使得所述查询端根据所述指示信息,展现每个所述搜索结果。 [0093] Specifically, the transmission unit 24 may be specifically configured to send the indication information to the querying end and at least two of the search results, so that the end of the query according to the indication information, the search result presentation for each .

[0094] 需要说明的是,本实施例提供的装置可以是搜索引擎,可以位于本地的客户端中,以进行离线搜索,或者还可以位于网络侧的服务器中,以进行在线搜索,本实施例对此不进行限定。 [0094] Incidentally, the device provided in this embodiment may be a search engine, it may be located in a local client, for offline search, or may also be located on the server network side to perform online search, the present embodiment which is not limited.

[0095] 可以理解的是,所述查询端可以为客户端的形式,例如,安装在终端上的应用程序,或者还可以是浏览器的形式,例如,浏览器的一个网页,只要能够实现搜索,以提供LBS的客观存在形式都可以,本实施例对此不进行限定。 [0095] It will be appreciated that the query end may be in the form of a client, for example, an application installed in the terminal, or may also be in the form of a browser, e.g., a web browser, as long as possible to search, providing LBS objective can be present in the form, the present embodiment is not limited in this embodiment.

[0096] 这样,通过获得单元根据接收单元所接收的搜索命令中所包含的查询关键词,获得与所述查询关键词匹配的至少两个搜索结果,进而由确定单元根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,使得发送单元能够发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得查询端进行搜索结果的“强展现”,即根据所述指示信息,展现所述每个搜索结果,这样,能够避免现有技术中由于用户需求的不确定性而导致的查询端所显示的搜索结果并不能满足用户的需求的问题,从而提高了搜索结果的展现方式的准确性。 [0096] Thus, by obtaining a search keyword query unit according to the command received by the receiving unit contained, to obtain at least two search results matching the query keyword, and then the unit is determined by searching according to the at least two the results of each search result to the query keyword strength requirements, each search result is determined to show the way that the transmission unit can transmit the information indicative of the at least two search results, the indication information indicating the representations of each search result, so that the end of the search query results "show strong", i.e., according to the indication information, the presentation of each search result, this can be avoided in the prior art because the user needs Search results do not lead to certainty end query is displayed and can not meet the needs of the user's problem, thereby improving the accuracy of the representations of the search results.

[0097] 另外,采用本发明提供的技术方案,由于考虑了全部搜索结果中每个搜索结果对查询关键词的需求强度,因此,所确定的每个搜索结果的展现方式能够最大限度地满足大多数用户的用户需求,尽量能够避免客户端不必要的额外操作,例如,展现折叠的搜索结果,或者,再例如,更换新的查询关键词重新搜索,等,能够进一步提高搜索的效率。 [0097] Further, using the technical solution provided by the present invention, in consideration of all the search results, each search result for the query keywords strength requirements, therefore, representations for each of the determined search result can satisfy a large most users of user needs, as far as possible to avoid unnecessary additional client operation, for example, show folds search results, or, another example, replacement of the re-search query keywords, etc., can further improve the efficiency of the search.

[0098] 可选地,在本实施例的一个可能的实现方式中,所述获得单元22,还可以进一步用于根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度。 [0098] Alternatively, in one possible implementation of this embodiment, the obtaining unit 22, may further be used in accordance with the log clicks, obtain a search result of the demand for each of the query keywords strength.

[0099] 具体地,所述获得单元22,具体可以根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度。 [0099] In particular, the obtaining unit 22, depending on the specific unit within the statistical period, the weighted number of clicks per search results, each search result is obtained of the strength requirements of the query keywords.

[0100] 例如,所述获得单元22根据单位统计时间内,每个搜索结果的加权点击次数,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 [0100] For example, according to the obtained count per unit time, total number of clicks weighting search results of each search result, and the query keyword corresponding to the weighting of each search result clicks unit 22, the ratio, obtaining the intensity of the demand for each search result of the query keywords.

[0101] 具体地,所述获得单元22,具体还可以根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度。 [0101] In particular, the obtaining unit 22, particularly also according to the statistics unit time, clicks and weighted average number of clicks per search result location probability of each search result, the search result obtained by said each said the strength of demand query keywords.

[0102] 例如,所述获得单元22根据单位统计时间内,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 [0102] For example, the obtaining unit 22 per unit time statistics, the weighted ratio of the number of clicks per search result with the average number of clicks per search result probability of location, and the query search keyword corresponding to all a result, the ratio of the weight of each search result clicks the average number of clicks per search results and the location probabilities, the ratio of each search result obtaining the strength requirements of the query keywords.

[0103] S卩,所述获得单元22,具体可以根据 [0103] S Jie, the obtaining unit 22, depending on the specific

Figure CN103440306AD00131

获得所述每个搜索结果对所述 The search result obtained for each of the

查询关键词的需求强度。 Discover the strength of demand keywords.

[0104]其中, [0104] wherein,

[0105] Ni为第i个搜索结果对所述查询关键词的需求强度; [0105] Ni is the i-th search results for the query keyword demand of strength;

[0106] Ci为第i个搜索结果的加权点击次数; [0106] Ci is the i-th weighting clicks of search results;

·[0107] Ctri为第i个搜索结果所在位置的平均点击概率即点击到达率; · [0107] Ctri search results for the i-th average click probability, that the location of the click-through rate;

[0108] [0108]

Figure CN103440306AD00132

为单位统计时间内,所述查询关键词所对应的全部搜索结果中,每个搜索 Unit within the statistical period, all of the query keyword corresponding to the search results, each search

结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和。 The ratio of the sum of the weighted number of clicks each search result with the result of the average click probability of location.

[0109] 具体地,所述获得单元22可以根据用户对第i个搜索结果的满意情况,对第i个搜索结果的点击次数进行加权,以获得第i个搜索结果的加权点击次数C”其中,用户对第i个搜索结果的满意情况可以包括但不限于满意或一般,本实施例对此不进行特别限定。所述获得单元22具体可以根据用户对第i个搜索结果的操作情况,获得用户对第i个搜索结果的满意情况。 [0109] In particular, the obtaining unit 22 may, for the i-th clicks the search results are weighted according to user satisfaction with the i-th search results to obtain the i-th weighted search results clicks C "wherein , user satisfaction with the i th search results may include, but is not limited to satisfaction or general, this embodiment of the present embodiment is not particularly limited. in particular the obtaining unit 22 according to the user operation on the i-th search results, obtained user satisfaction with the i th search results.

[0110] 例如,若用户对第i个搜索结果执行公交、驾车、导航、打电话、预定、收藏、分享和发送到手机中的至少一项动作,所述获得单元22则可以确定用户对第i个搜索结果的满意情况为满意;否则,所述获得单元22则可以确定用户对第i个搜索结果的满意情况为一般。 [0110] For example, if the user performs a bus for the i-th search results, car navigation, phone, predetermined, collection, transmission, and sharing at least one operation to the mobile phone, the obtaining unit 22 may determine that the first user satisfaction with the search results for the i-th satisfactory; otherwise, the obtaining unit 22 may determine that the user satisfaction with the search results for the i-th general. 如果用户对第i个搜索结果的满意情况为满意,所述获得单元22则可以利用第一满意度系数h对第i个搜索结果的点击次数进行加权,即将第i个搜索结果的点击次数乘以第一满意度系数,以获得第i个搜索结果的加权点击次数Ci ;如果用户对第i个搜索结果的满意情况为一般,所述获得单元22则可以利用第二满意度系数k2对第i个搜索结果的点击次数进行加权,即将第i个搜索结果的点击次数乘以第二满意度系数,以获得第i个搜索结果的加权点击次数Ci ;其中,第一满意度系数大于第二满意度系数。 If the user is satisfied with the case of the i-th search result is satisfactory, the obtaining unit 22 may utilize a first satisfaction weighted coefficients h i-th search result clicks, number of clicks is about the i-th search results by in satisfaction of the first coefficient, to obtain a search result i-th weighting Ci of clicks; if the user is satisfied with the case of the i-th general search results, the obtaining unit 22 may utilize a second satisfaction with the first coefficient k2 clicks i weighted search results, the number of clicks is about the i-th search result satisfaction by a second coefficient, to obtain the i-th weighted clicks Ci of search results; wherein the first coefficient is greater than a second satisfaction satisfaction factor.

[0111] Ctri可以用于去除第i个搜索结果所在位置的位置影响。 [0111] Ctri be used to remove the i-th position of the impact position where the search results. 因为,位置越靠近前面,被点击的概率就越高,位置越靠近后面,甚至是被折叠,被点击的概率就越低。 Because the position is closer to the front, the higher the probability is clicked, the position closer to the back, or even folded, the lower the probability of being clicked. 所以,要去除这种影响,使得所统计的第i个搜索结果的加权点击次数Ci与位置无关。 Therefore, to remove this effect, so that the weighted number of clicks statistics of the i-th search results regardless of Ci position. 具体地,所述获得单元22具体可以执行如下操作,以获得第i个搜索结果所在位置的平均点击概率Ctiv所述获得单元22具体可以根据预先指定的候选关键词,例如,“餐饮”、“酒店”、“电影院”等。 In particular, the obtaining unit 22 may perform specific operations, to obtain an average of the i-th search results click probability Ctiv the location obtaining unit 22 according to a pre-specified specific keyword candidates, e.g., "restaurant", " hotel "," cinema "and so on. 然后,所述获得单元22进而则可以根据候选关键词,获得与所述候选关键词对应的行为日志,即包括但不限于点击行为日志和展现行为日志,并根据这些行为日志,获得在每次搜索中,第i个搜索结果所在位置的点击次数和展现次数。 Then, the obtaining unit 22 may turn the candidate keywords obtained with the candidate keyword corresponding action log, i.e. including but not limited to logs and click behavior show an action log, and based on these behavior log for each search, show the number of clicks and the i-th position where the search results. 最后,所述获得单元22则可以根据第i个搜索结果所在位置的点击次数之和与展现次数之和的比值,获得第i个搜索结果所在位置的平均点击概率Ctri。 Finally, the obtaining unit 22 and the can and a number of clicks of the i-th position of the presentation of search results where the ratio of an average probability of clicking the i-th position of the search results where Ctri.

[0112] 具体地,搜索结果的展现方式可以包括两种,一种为展现,即直接在指定区域展现搜索结果的基本信息;另一种为折叠,即不直接在指定区域展现搜索结果的基本信息,而是隐藏起来,当用户有需要时,通过点击相应的按钮,请求展现隐藏的搜索结果的基本信息。 [0112] In particular, the search results presentation may include two, one for the presentation, i.e., presentation of the basic information of the search results directly in the designated area; the other is folded, i.e., does not exhibit the search results directly in the designated area is substantially information, but hidden, when users need, by clicking on the appropriate button to request basic information to show the hidden search results.

[0113] 可选地,在本实施例的一个可能的实现方式中,所述确定单元23,具体可以用于根据所述至少两个搜索结果中所述每个搜索结果对所述查询关键词的需求强度,选择搜索结果对所述查询关键词的需求强度靠前的N个搜索结果;其中,N为自然数;以及若所述至少两个搜索结果中N个搜索结果对所述查询关键词的需求强度之和大于或等于预先设置的第一阈值,例如,95%,确定N个搜索结果的展现方式为展现,所述至少两个搜索结果中除了N个搜索结果之外的其他搜索结果的展现方式为折叠。 [0113] Alternatively, in one possible implementation of this embodiment, the determination unit 23, may be used specifically for the query keyword search results from the at least two of said each search result the intensity of demand, the demand selected search result to the query keyword ranking strength N search results; wherein, N is a natural number; and if at least two of the N search results in search results for the query keyword needs intensity equal to or greater than a first threshold value set in advance, e.g., 95%, determined the N representations to show the search results, the search results in the at least two other search results in addition to the N search results It shows a folded manner.

[0114] 可选地,在本实施例的一个可能的实现方式中,所述确定单元23,具体还可以用于按照所述每个搜索结果对所述查询关键词的需求强度从大到小的顺序,排列所述至少两个搜索结果;以及若所述至少两个搜索结果中第M个搜索结果对所述查询关键词的需求强度与第M+1个搜索结果对所述查询关键词的需求强度的差值大于或等于预先设置的第二阈值,例如,50%,且第M+1个搜索结果对所述查询关键词的需求强度小于或等于预先设置的第三阈值,例如,10%,确定前M个搜索结果的展现方式为展现,所述至少两个搜索结果中除了前M个搜索结果之外的其他搜索结果的展现方式为折叠;其中,M为自然数。 [0114] Alternatively, in one possible implementation of this embodiment, the determination unit 23, may also be used specifically for each search result in accordance with said demand for the query keyword descending intensity the order of the arrangement of the at least two search results; and if the search results of the at least two M results strength requirements for the query keyword to the first M + 1 search results for the query keyword demand intensity difference is greater than or equal to the second threshold value set in advance, e.g., 50%, M + 1 and the first search results for the query keyword needs strength equal to or less than a third threshold value set in advance, for example, 10%, M representations before determining search results for presentation, the presentation mode the at least two other search results in search results except the first M folding search results; wherein, M is a natural number.

[0115] 为使得本发明实施例提供的方法更加清楚,下面将以百度地图作为举例。 [0115] The embodiment of the present invention such that the method provided in the clearer, the following will Baidu map by way of example. 用户通过输入设备在百度地图的客户端中的输入框中键入“颐和园”作为查询关键词(Query),而数据库中存在1017个搜索结果,包括颐和园、颐和园售票处、颐和园公交站、颐和园(北门)、颐和园新建宫门和颐和园西门等。 User "Summer Palace" as a keyword query (Query), but exists in the database 1017 search results by typing in the input box in the input device Baidu map client, including the Summer Palace, the Summer Palace ticket office, bus station Summer Palace, the Summer Palace (North door), the Summer Palace and Summer Palace Simon and other new palace.

[0116] 那么,采用本实施例提供的技术方案,获得单元在此之前,还可以先统计一下所述查询关键词“颐和园”所对应的点击行为日志,进而根据这些点击行为日志,获得这些搜索结果对所述查询关键词“颐和园”的需求强度。 [0116] Then, using the technical solution provided in this embodiment, before the unit is obtained, to be further statistics about the query keyword "Summer" corresponding to the click action log, these and further clicks the log, to obtain the search the strength of demand for the results of the query keyword "Summer Palace" in.

[0117] 然后,确定单元则可以根据所述每个搜索结果对所述查询关键词“颐和园”的需求强度,确定所述每个搜索结果的展现方式。 [0117] Then, the determination unit may query requirements intensity keyword "Summer" of each search result based on the determining of the representations of each search result. 例如,确定单元确定颐和园这一搜索结果的展现方式为展现,其他1016个搜索结果的展现方式为折叠。 For example, the determination unit determines that the search results show the way for Summer show, the other to show search results 1016 is folded.

[0118] 最后,发送单元则向客户端发送指示信息和这些搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得所述客户端根据所述指示信息,展现所述每个搜索结果,即展现颐和园这一搜索结果的基本信息,折叠其他1016个搜索结果的基本信息。 [0118] Finally, the transmission unit transmits information indicating the search results to the client, the indication information indicating the manner for presenting search results of each, so that the client according to the indication information, the presentation said each search results, i.e. show the basic information of the search results Summer, folding the basic information of the other search results 1016.

[0119] 需要说明的是,本实施例中所涉及的“统计”操作,可以认为是对用户行为日志中所存储的信息进行统计操作,以获得需要的结果。 [0119] Incidentally, the "Statistics" operation involved in the present embodiment embodiment, the user may be considered an action log information stored in the statistical operation, to obtain the results desired.

[0120] 本实施例中,通过获得单元根据接收单元所接收的搜索命令中所包含的查询关键词,获得与所述查询关键词匹配的至少两个搜索结果,进而由确定单元根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,使得发送单元能够发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式,以使得查询端进行搜索结果的“强展现”,即根据所述指示信息,展现所述每个搜索结果,这样,能够避免现有技术中由于用户需求的不确定性而导致的查询端所显示的搜索结果并不能满足用户的需求的问题,从而提高了搜索结果的展现方式的准确性。 [0120] In this embodiment, by obtaining a search keyword query unit according to the command received by the receiving unit contained, to obtain at least two search results that match the query keyword, and thus determined by means of the at least two search results, each search result of the strength requirements of the query keywords, determining the representations of each search result, so that the indication information transmission unit capable of transmitting at least two of the search results and the information indicating indicating the manner for presenting search results of each, so that the end of the search query results "show strong", i.e., according to the indication, said each search results show, this can be avoided since the prior art Search results user demand uncertainty caused by the end of the query and display issues can not meet the needs of the user, thereby improving the accuracy of the representations of the search results.

[0121] 另外,采用本发明提供的技术方案,由于考虑了全部搜索结果中每个搜索结果对查询关键词的需求强度,因此,所确定的每个搜索结果的展现方式能够最大限度地满足大多数用户的用户需求,尽量能够避免客户端不必要的额外操作,例如,展现折叠的搜索结果,或者,再例如,更换新的查询关键词重新搜索,等,能够进一步提高搜索的效率。 [0121] Further, using the technical solution provided by the present invention, in consideration of all the search results, each search result for the query keywords strength requirements, therefore, representations for each of the determined search result can satisfy a large most users of user needs, as far as possible to avoid unnecessary additional client operation, for example, show folds search results, or, another example, replacement of the re-search query keywords, etc., can further improve the efficiency of the search.

[0122] 所属领域的技术人员可以清楚地了解到,为描述的方便和简洁,上述描述的系统,装置和单元的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。 [0122] Those skilled in the art may clearly understand that, for convenience and brevity of description, specific working process of the foregoing system, apparatus, and unit may refer to the corresponding process in the foregoing method embodiments, not described herein again .

[0123] 在本发明所提供的几个实施例中,应该理解到,所揭露的系统,装置和方法,可以通过其它的方式实现。 [0123] The present invention provides several embodiments, it should be understood that the system, apparatus and method disclosed may be implemented in other manners. 例如,以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式,例如多个单元或组件可以结合或者可以集成到另一个系统,或一些特征可以忽略,或不执行。 For example, the described apparatus embodiments are merely illustrative of, for example, the unit division is merely logical function division, there may be other division in actual implementation, for example, a plurality of units or components may be combined or It can be integrated into another system, or some features may be ignored or not performed. 另一点,所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口,装置或单元的间接耦合或通信连接,可以是电性,机械或其它的形式。 Another point, displayed or coupling or direct coupling or communication between interconnected in question may be through some interface, device, or indirect coupling or communication connection unit, may be electrical, mechanical, or other forms.

[0124] 所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。 [0124] The unit described as separate components may be or may not be physically separate, parts displayed as units may be or may not be physical units, i.e. may be located in one place, or may be distributed to a plurality of networks unit. 可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。 You can select some or all of the units according to actual needs to achieve the object of the solutions of the embodiments.

[0125] 另外,在本发明各个实施例中的各功能单元可以集成在一个处理单元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。 [0125] Additionally, functional units may be integrated in various embodiments of the present invention in a processing unit, separate units may be physically present, may be two or more units are integrated into one unit. 上述集成的单元既可以采用硬件的形式实现,也可以采用硬件加软件功能单元的形式实现。 The integrated unit may be implemented in the form of hardware, software functional units in hardware may also be implemented.

[0126] 上述以软件功能单元的形式实现的集成的单元,可以存储在一个计算机可读取存储介质中。 [0126] integrated unit implemented in the form of a software functional unit described above may be stored in a computer-readable storage medium. 上述软件功能单元存储在一个存储介质中,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。 In a storage medium and includes several instructions that enable a computer device (may be a personal computer, a server, or network device) or (processor) to perform various embodiments of the present invention, the method of storing the software functional unit some of the steps. 而前述的存储介质包括:U盘、移动硬盘、只读存储器(Read-Only Memory, ROM)、随机存取存储器(Random Access Memory, RAM)、磁碟或者光盘等各种可以存储程序代码的介质。 The storage medium comprising: a variety of medium U disk, mobile hard disk, a read-only memory (Read-Only Memory, ROM), a random access memory (Random Access Memory, RAM), magnetic disk, or an optical disc capable of storing program code .

[0127] 最后应说明的是:以上实施例仅用以说明本发明的技术方案,而非对其限制;尽管参照前述实施例对本发明进行了详细的说明,本领域的普通技术人员应当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分技术特征进行等同替换;而这些修改或者替换,并不使相应技术方案的本质脱离本发明各实施例技术方案的精神和范围。 [0127] Finally, it should be noted that: the above embodiments are intended to illustrate the present invention, rather than limiting;. Although the present invention has been described in detail embodiments, those of ordinary skill in the art should be understood: may still be made to the technical solutions described in each embodiment of the modified or part of the technical features equivalents; as such modifications or replacements do not cause the essence of corresponding technical solutions to depart from the technical solutions of the embodiments of the present invention and scope.

Claims (16)

  1. 1.一种搜索结果的展现方法,其特征在于,包括: 接收搜索命令,所述搜索命令中包含查询关键词; 获得与所述查询关键词匹配的至少两个搜索结果; 根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式; 发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式。 CLAIMS 1. A method of displaying search results, characterized by comprising: receiving a search command, the search command keywords contained in the query; obtaining at least two search results that match the query keyword; of the at least two results for each search result of the strength requirements of the query keywords, determining the representations of the search results; and transmitting information indicative of said at least two search results, the indication information indicating the show the way each search result.
  2. 2.根据权利要求1所述的方法,其特征在于,所述根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,包括: 根据所述至少两个搜索结果中所述每个搜索结果对所述查询关键词的需求强度,选择搜索结果对所述查询关键词的需求强度靠前的N个搜索结果;其中,N为自然数; 若所述至少两个搜索结果中N个搜索结果对所述查询关键词的需求强度之和大于或等于预先设置的第一阈值,确定N个搜索结果的展现方式为展现,所述至少两个搜索结果中除了N个搜索结果之外的其他搜索结果的展现方式为折叠。 The method according to claim 1, wherein said at least two of the search results according to each search result to the query keyword strength requirements, determining the representations of each search result , comprising: at least two according to the search results of each search result to the query keyword demand strength, the strength of demand for selected search result of the query keyword ranking search results of N; wherein, N is a natural number; if at least two of the N search results for the query search results keyword needs intensity equal to or greater than a first threshold value set in advance, to determine the N representations to show the search results, the said at least two search results other than N search results of other search results show the way of folding.
  3. 3.根据权利要求1所述的方法,其特征在于,所述根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式,包括: 按照所述每个搜索结果对所述查询关键词的需求强度从大到小的顺序,排列所述至少两个搜索结果; 若所述至少两个搜索结果中第M个搜索结果对所述查询关键词的需求强度与第M+1个搜索结果对所述查询关键词的需求强度的差值大于或等于预先设置的第二阈值,且第M+1个搜索结果对所述查询关键词的需求强度小于或等于预先设置的第三阈值,确定前M个搜索结果的展现方式为展现,所述至少两个搜索结果中除了前M个搜索结果之外的其他搜索结果的展现方式为折叠;其中,M为自然数。 3. The method according to claim 1, wherein said at least two of the search results according to each search result to the query keyword strength requirements, determining the representations of each search result , comprising: for each search result according to the descending order of the query keyword demand strength, the arrangement of the at least two search results; if at least two of the search results in search results for the M the strength requirements of the query keyword to the first M + 1 search results for the query keyword difference needs strength equal to or greater than the preset second threshold value, and the M + 1 of the search results to the query keyword strength requirements than or equal to a third threshold value set in advance, before the mode M is determined to show search results to show, at least two search results show the way other than the first M search results of other search results folding; wherein, M being a natural number.
  4. 4.根据权利要求1〜3任一权利要求所述的方法,其特征在于,所述根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式之前,还包括: 根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度。 The method according to claim any one of claim 1 ~ 3, wherein said at least two of the search results according to each search result to the query keyword strength requirements, determining each of prior to show the way search results, further comprising: based on click behavior log for each search result of the strength of demand for the query keywords.
  5. 5.根据权利要求4所述的方法,其特征在于,所述根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度,包括: 根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度。 The method according to claim 4, characterized in that, according to the click action log to obtain the intensity of the demand for each search result of the query keywords, comprising: a unit according to the statistical period, each search weighted clicks result of obtaining the strength of demand for each search result of the query keywords.
  6. 6.根据权利要求5所述的方法,其特征在于,所述根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度,包括: 根据单位统计时间内,每个搜索结果的加权点击次数,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 6. The method according to claim 5, characterized in that, according to the statistics per unit time, number of clicks per search weighting results, each search result is obtained of the strength requirements of the query keywords, comprising : according to the statistics unit of time, number of clicks per search weighting results, with all the query keyword corresponding to the search results, each search result clicks weight, the ratio of each of the search results is obtained the strength of demand for the query keywords.
  7. 7.根据权利要求4所述的方法,其特征在于,所述根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度,包括: 根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度。 7. The method according to claim 4, characterized in that, according to the click action log to obtain the intensity of the demand for each search result of the query keywords, comprising: a unit according to the statistical period, each search weighted number of clicks each search result and the average click probability the location of the results obtained the strength of demand for each search result of the query keywords.
  8. 8.根据权利要求7所述的方法,其特征在于,所述根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度,包括: 根据单位统计时间内,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 8. The method according to claim 7, characterized in that the unit according to the statistics of time, number of clicks per search result weighted and the average probability of clicking each search result location of said each search result is obtained the strength requirements of the query keywords, comprising: a unit according to the statistical period, each search result clicks weight ratio of the mean probability of clicking each search result of location, and the query keyword corresponding all the search results, the ratio of the weight of each search result clicks the average number of clicks per search results and the location probabilities, the ratio of each search result obtaining the strength requirements of the query keywords.
  9. 9.一种搜索结果的展现装置,其特征在于,包括: 接收单元,用于接收搜索命令,所述搜索命令中包含查询关键词; 获得单元,用于获得与所述查询关键词匹配的至少两个搜索结果; 确定单元,用于根据所述至少两个搜索结果中每个搜索结果对所述查询关键词的需求强度,确定所述每个搜索结果的展现方式; 发送单元,用于发送指示信息和所述至少两个搜索结果,所述指示信息用于指示所述每个搜索结果的展现方式。 A search result presentation means, characterized by comprising: a receiving unit configured to receive a search command, the search command keywords contained in the query; obtaining unit for obtaining the query keyword matching at least two search results; determining means, for said at least two representations of each of the search results for the query keyword search result needs strength, determining if each search result; transmitting means for transmitting and at least two information indicating the search results, the mode indication information indicative of the presentation of each search result.
  10. 10.根据权利要求9所述的装置,其特征在于,所述确定单元,具体用于根据所述至少两个搜索结果中所述每个搜索结果对所述查询关键词的需求强度,选择搜索结果对所述查询关键词的需求强度靠前的N个搜索结果;其中,N为自然数;以及若所述至少两个搜索结果中N个搜索结果对所述查询关键词的需求强度之和大于或等于预先设置的第一阈值,确定N个搜索结果的展现方式为展现,所述至少两个搜索结果中除了N个搜索结果之外的其他搜索结果的展现方式为折叠。 10. The apparatus according to claim 9, wherein the determining unit is configured to demand the query keyword intensity of the at least two of the search results for each search result, the search selection the results of the query keyword strength requirements front of the N search results; wherein, N is a natural number; and if at least two of the N search results in search results to the query keyword and the demand is greater than the intensity or equal to a first threshold value set in advance, determines representations of the N search results for presentation, at least two representations of the search results except the N search results of other search results folding.
  11. 11.根据权利要求9所述的装置,其特征在于,所述确定单元,具体用于按照所述每个搜索结果对所述查询关键词的需求强度从大到小的顺序,排列所述至少两个搜索结果;以及若所述至少两个搜索结果中第M个搜索结果对所述查询关键词的需求强度与第M+1个搜索结果对所述查询关键词的需求强度的差值大于或等于预先设置的第二阈值,且第M+1个搜索结果对所述查询关键词的需求强度小于或等于预先设置的第三阈值,确定前M个搜索结果的展现方式为展现,所述至少两个搜索结果中除了前M个搜索结果之外的其他搜索结果的展现方式为折叠;其中,M为自然数。 11. The apparatus according to claim 9, wherein the determining unit is configured according to the needs of each search result for a descending order of strength of the query keywords, are arranged at least two search results; and if the search results of the at least two M results strength requirements for the query keyword to the first M + 1 results of the keyword query requirement intensity difference is greater than or equal to a second threshold value set in advance, and the first M + 1 search results for the query keyword needs strength is equal to or less than a third threshold value set in advance, before the presentation mode M is determined to show the search results, the at least two of the search results in addition to the first M of the search results show the way of folding the other search results; wherein, M being a natural number.
  12. 12.根据权利要求9〜11任一权利要求所述的装置,其特征在于,所述获得单元,还用于根据点击行为日志,获得所述每个搜索结果对所述查询关键词的需求强度。 12. The apparatus of claim any one of the preceding claims 9~11, wherein the obtaining unit is further configured to log clicks according obtaining the strength requirements for each search result of the query keyword .
  13. 13.根据权利要求12所述的装置,其特征在于,所述获得单元,具体用于根据单位统计时间内,每个搜索结果的加权点击次数,获得所述每个搜索结果对所述查询关键词的需求强度。 13. The apparatus as claimed in claim 12, wherein the obtaining unit is specifically configured according to the statistics unit time, number of clicks per search weighting results, obtaining the results of the query each search key demand strength of the word.
  14. 14.根据权利要求13所述的装置,其特征在于,所述获得单元,具体用于根据单位统计时间内,每个搜索结果的加权点击次数,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 14. The apparatus according to claim 13, wherein the obtaining unit is configured to count per unit time according to the weighted number of clicks for each search result, with all the query search keyword corresponding the results, each search result clicks weight, the ratio of each search result obtaining the strength requirements of the query keywords.
  15. 15.根据权利要求12所述的装置,其特征在于,所述获得单元,具体用于根据单位统计时间内,每个搜索结果的加权点击次数和每个搜索结果所在位置的平均点击概率,获得所述每个搜索结果对所述查询关键词的需求强度。 15. The apparatus according to claim 12, wherein the obtaining unit is specifically configured according to the statistics unit time, the number of clicks and the weighted average number of clicks per search result location probability of each search result, obtained the results for each search query the strength of demand keywords.
  16. 16.根据权利要求15所述的装置,其特征在于,所述获得单元,具体用于根据单位统计时间内,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值,与,所述查询关键词所对应的全部搜索结果中,每个搜索结果的加权点击次数与每个搜索结果所在位置的平均点击概率的比值之和,的比值,获得所述每个搜索结果对所述查询关键词的需求强度。 16. Apparatus according to claim 15, wherein the obtaining unit is configured according to a ratio per unit time statistics, the number of clicks and the weighted average number of clicks per search result location probability for each search result all of the search results, and, corresponding to the query keyword, the ratio of the weight of each search result clicks the average number of clicks per search results and the location probabilities, the ratio of each of the search results is obtained the strength of demand for the query keywords.
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