KR20010000758A - System for advertising according to user's order based on internet - Google Patents

Abstract

PURPOSE: An internet on demand advertisement system is provided to allow a user to make directly an advertisement content and select an advertisement time and type, to display the advertisement on an LED, an LCD or a wireless communication terminal, from an internet advertisement site in order to reduce an advertisement cost. CONSTITUTION: An internet on demand advertisement system comprises a plurality of advertisement display boards(7), a home page server(2), and a file transmission server(4). The advertisement display boards(7), controlled remotely over a wired or wireless network and installed at designated positions, has identification codes. The home page server(2) includes an advertisement edition member allowing a user to produce and edit the advertisement, and an advertisement display designation member allowing the user to designate the position and time of the advertisement. The file transmission server(4) transfers the advertisement file to the designated display boards or area for a designated time.

Description

System for advertising according to user's order based on internet}

The present invention relates to an Internet on-demand advertisement system, and more particularly, a person who wants to advertise on an advertisement medium such as an electronic display device (eg, an LED display or an LCD display) or a wireless communication terminal in a wired / wireless control and accessable form. Create and edit the contents of the advertisement on the site, select the timing of advertisement and the type of advertisement on the website, and the website administrator manages and operates the website so that the advertisement candidate can create, schedule, and select the advertisement. By transmitting the advertisements to the advertisement media such as the electronic display device or the wireless communication terminal by wire or wirelessly, the contents of the advertisement can be displayed so that any Internet user can advertise while saving time and money through the Internet. Moderators don't need to edit, edit, etc. The number of people can maximize the profit through the operation of the advertising business, and the installer of the electronic display device, which is an advertising medium, can continuously generate a certain profit only through the capital investment of the installation. Receiving wireless communication terminal advertisement receiver relates to an Internet on-demand advertising system that can receive a predetermined benefit, such as saving communication costs through the reception of the advertisement.

In general, the existing advertising method was dominated by offline advertising using mass media such as newspapers, magazines, or television until the advent of the Internet, but the internet space is recognized as an important advertising area due to the rapid increase of Internet users. Accordingly, the form of advertising is also rapidly growing online advertising to Internet users based on the Internet.

Referring to FIG. 1, in the offline and online advertisements, the advertisement clients are large corporations, small businesses, and self-employed persons who have financial power, and the advertisement media providers are newspapers, magazines, broadcasters, website operators, and print shops. Newspapers, magazines, local newspapers, television, radio and Internet websites.

However, the following problems exist in the conventional offline and online advertisements as described above.

1. Advertisers have to invest a lot of time and money because the advertisements are mainly focused on the advertising media providers.

2. It takes a lot of time. In other words, it is difficult for the client to timely advertise.

3. It requires a lot of people because it is difficult to distribute advertisements.

4. Non environmental friendly. For example, in the case of paper advertisement prints, the advertisement is paused.

5. It is difficult to modify the advertising content. For example, if an advertisement has been printed, or if the production of the advertisement for the mass media is completed, it cannot be modified or can be modified. This requires a lot of manpower, time, and money to be invested.

6. It is difficult for the individual to access. In other words, it is expensive for the general public to advertise for personal use.

7. It's not easy to advertise multiple bundles unless you're investing huge advertising money.

In recent years, advertisements using printed materials and mass media have led to the increase of advertisements by electronic display devices such as electronic displays and the Internet and mobile communication terminals, which have display media such as LEDs and LCDs. And the like, and new advertisement methods such as wireless, wired, and internal storage methods have been introduced as data transmission methods. However, these problems have the following problems.

That is, even in the above case, the application, reception, and production procedures of advertisements do not deviate much from the conventional methods mentioned above, and the advertisement clients are also concentrated on companies, businesses, and the like. In addition, even in this case, the unit price of the advertisement is high, access to the advertisement itself is limited, and in particular, the general public rarely use the advertisement means such as the electronic display device.

As a result, all of the above-mentioned advertising methods do not escape the commercial existing framework.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems. The present invention provides a web display for anyone who wants to advertise on an electronic display device (eg, LED display, LCD display) or wireless communication terminal of a wired / wireless control and access type. Create and edit the contents of the advertisement on the site, select the timing of advertisement and the type of advertisement on the website, and the website administrator manages and operates the website so that the advertisement candidate can create, schedule, and select the advertisement. By transmitting the advertisements to the advertisement media such as the electronic display device or the wireless communication terminal by wire or wirelessly, the contents of the advertisement can be displayed so that any Internet user can advertise while saving time and money through the Internet. Moderators don't need to edit, edit, etc. The number of employees can maximize the profit through the operation of the advertising business, and the installer of the electronic display device, which is an advertising medium, can continuously generate a certain profit only through capital investment due to the installation, and receive the advertisement through his wireless communication terminal. The purpose of the wireless communication terminal advertisement receiver is to provide an Internet on-demand advertising system that can receive a predetermined benefit, such as saving communication costs through the reception of the advertisement.

1 is a conceptual diagram of a general advertising system.

2 is a block diagram of an Internet on-demand advertising system according to the present invention.

3 and 4 is a flow chart of the operation of the Internet on-demand advertising system according to the present invention.

Figure 5 is an embodiment of a map display screen of the present invention Internet on-demand advertising system.

Figure 6 is a flow chart of the advertising time setting and advertising cost setting of the present invention Internet on-demand advertising system.

<Explanation of symbols for main parts of drawing>

2: homepage server 4: sending server

7: billboard

In order to achieve the above object, the Internet on-demand advertising system according to the present invention,

It has LCD (Liquid Crystal Display), LED (Lighting Emitting Diode), and display media such as CRT, and is controlled and controlled remotely by wired / wireless communication method. A plurality of advertisement presentation means having; Internet connection with the user's computer terminal and wireless communication terminal through a predetermined wired / wireless communication protocol, the advertisement production and editing means that allows the user to directly create and edit the advertisement when the user is connected to the Internet; And a home page server means having menu means for designating and selecting the advertisement presentation means for which advertisement presentation is desired; And a transmission server means for transmitting the advertisement file directly produced and edited by the user through the home page server means to be displayed on the advertisement presentation means selected by the user through the transmission base station.

The home page server means is provided with a positioning map display means for displaying the position of the advertisement display means on the home screen so that the user can confirm,

The place for installing the advertisement display means is an outdoor place such as a plaza, a rooftop, and an outer wall of a building, an indoor place used by a large number of public places such as public offices, subway / railway history, passenger transport terminals, public restaurants, buses, railways, subways. It is characterized by being both inside and outside of public transportation such as passenger ships.

In a preferred embodiment of the present invention, the advertisement display means receives the advertisement file wirelessly transmitted from the transmitting server means, transmits a situation related to advertisement presentation to the server means, and transmits the installation position signal. Internal components of a mobile communication terminal such as a cellular phone and a personal mobile communication (PCS) terminal.

In a preferred embodiment of the present invention, the unique identification code of the advertisement display means is a wireless communication telephone number of the mobile communication terminal.

In a preferred embodiment of the present invention, the advertisement display means is installed in place of the sales advertisement signboard is installed outside the building to receive the sales advertisement and the advertisement produced and edited by the homepage server means to wirelessly selectively display Can be.

In a preferred embodiment of the present invention, the Internet on-demand advertising system,

When the user accesses the Internet on-demand advertising system, the server means displaying a regional map on the user screen and displaying the detailed position of the advertisement display means; If the user determines the ad schedule / time / place and the number of use of the advertisement display means and reserves the registration, the server means checks the advertisement reservation schedule and calculates the advertising costs, if the reservation is possible reservation processing, otherwise Displaying a reservation reset screen; During the reservation registration process in the above process, the server means displays a billing screen, and if the user commits the cost input after confirming the advertising schedule and the cost on the displayed billing screen, the server means registers the advertisement reservation list and advertises. And transmitting the advertisement file directly produced and edited by the user to the advertisement display means according to the reservation list order.

In a preferred embodiment of the present invention, when the advertisement display means is displayed on the map of the user screen by the map display means, if the user selects (clicks) the advertisement display means, the specification of the advertisement display means. And the usage status is displayed.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the Internet on-demand advertising system according to the present invention.

Figure 2 is a block diagram of the Internet on-demand advertising system according to the present invention, Figures 3 and 4 is an operation flowchart of the Internet on-demand advertising system according to the present invention, Figure 5 is an embodiment of a display screen of the present invention Internet on-demand advertising system to be. 6 is a flowchart of advertisement time setting and advertisement cost setting of the present invention Internet on-demand advertisement system.

2 to 6, the Internet on-demand advertising system according to the present invention has a display medium such as LCD, LED, and CRT and is remotely controlled and managed by wired or wireless communication method, and its installation location is specified in several places. A plurality of billboards 7 installed at and having respective unique identification codes; Internet connection with the user's computer terminal and wireless communication terminal through a predetermined wired / wireless communication protocol, the advertisement production and editing means that allows the user to directly create and edit the advertisement when the user is connected to the Internet; And a home page server (2) having menu means for designating and selecting the advertisement display means for which advertisement display is desired; And a transmission server 4 which transmits the advertisement file directly produced and edited by the user through the homepage server means to be displayed to the advertisement display means selected by the user through the transmission base station. Here, the homepage server 2 is provided with a positioning map display page for displaying on the homepage screen so that the user can check the position of the advertisement board 7.

The location of the billboard (7) can be installed in outdoor places such as plazas, rooftops, and building exterior walls, indoor places used by many publics such as public offices, subway / railway history, passenger transport terminals, public restaurants, buses, railways and subways. , The interior and exterior of public transportation such as passenger ships, the billboard (7) is a large size installed in outdoor places such as plazas, rooftops and building exterior walls, public offices and subway / railway history, passenger transport terminals, public restaurants It will be apparent to those skilled in the art that they can vary from medium size installed in places such as and small size installed inside buses and railways, subway passenger ships.

In some cases, the display billboard 7 of the present invention may be installed in place of the existing sales advertisement signboard installed outside the building to selectively display its own sales advertisement and advertisements produced and edited by the homepage server 2. As a result, the business owner who installed the display billboard 7 according to the present invention as an advertisement signboard can promote his sales advertisement in a new form as well as to rent his billboard 7 as another advertisement medium. You can earn additional revenue by doing this. It will be apparent to those skilled in the art that when the salesperson uses his billboard 7 as another's advertisement medium, he or she will make a contract.

The billboard 7 receives the advertisement file transmitted wirelessly from the transmitting server 4, transmits the situation related to advertisement display to the server 2, 4, and transmits the installation position signal in association with the GPS. Internal components of a mobile communication terminal such as a cellular phone and a personal mobile communication (PCS) terminal.

Each of the billboards 7 has a unique identification code, which is preferably a radio communication telephone number of the mobile communication terminal. Therefore, the advertisement file of the user transmitted from the transmission server 4 is correctly delivered to the corresponding billboard 7 and displayed.

When the billboard 7 is displayed on the map display page, when the user (advertising candidate) selects (clicks) the billboard, the specifications and the usage status of the billboard, for example, the number of advertisement lines and colors (black and white) , Color), display media (LED, LCD), cost of use (WW / sec), main targets, number of people passing by Bundang, the current customer's industry and the total number of users of the billboard.

Referring to the operation of the present invention Internet on-demand advertising system configured as described above are as follows.

First, the present invention is implemented based on the following situation, which will be described below.

First: With the spread of the Internet, individuals and small businesses are also familiar with the Internet environment.

Second, various data transmission and reception are possible by combining internet and wireless communication.

Third: The introduction of new wireless communication technologies, such as IMT2000, can handle huge amounts of data (videos, etc.).

Fourth: With the development of the display device, various characters, images (black and white, color), etc. can be transmitted.

According to the present invention, a person desiring an advertisement directly creates / edits an advertisement through the Internet, selects and designates an advertisement date / advertisement / advertisement medium and its quantity / advertisement time, and the like. It is batch-processed on, and it will be described in detail as follows.

Referring to Fig. 2, a user wishing to advertise is connected to the Internet homepage server 2 through a personal computer or a personal data assistant (PDA) based on TCP / IP, which is one of communication protocols.

Alternatively, a user who has a cellular phone, a wireless communication terminal such as a PCS (Personal Communication System) and an IMT2000, connects to the homepage server 2 through a wireless base station through a wireless application protocol (WAP), which is one of wireless communication protocols, via a wireless base station. do.

When the advertising candidate wants to access the homepage server 2 as described above, the homepage server 2 selects a member registration, an advertisement production / editing, an advertisement time / region / place / advertising board 7, and so on. Provide a page that allows you to: To this end, the homepage server 2 has a built-in tool (tool) that can be used to create and edit the advertisements desired by the advertising candidates, the tool can preferably utilize the techniques already known and utilized.

Advertisers can create and edit advertisements such as "$$$ Sunyoung, I love $$$" through the tool provided by the advertisement homepage server (2), and ad time / region / place / billboard for displaying the advertisement. When the number of (7) is determined and an advertisement is applied to the homepage server 2, the homepage server 2 examines and authenticates the contents of the advertisement as necessary. If the advertisement contents have been examined and authenticated by the homepage server 2, the transmitting server 4 transmits the content contents file such that the advertisement contents are displayed on the advertisement board 7 via the wireless base station.

As described above, the time set at the time designated by the advertisement proprietor on the billboard 7 installed in the relevant billboard 7, for example, Seoul Station, Gangnam Express Bus Terminal, airport waiting room, and a branch office where the billboard is installed as a substitute for the billboard. As much as the advertising content of the phrase "$$$ Sunyoung I love $$$" will be displayed to attract the general public.

Advertisements such as these are intended to be used by businesses and the public to communicate events such as event events, when public notices are sent to the public in places such as government agencies, or when loved ones communicate their affections to the parties or the public. And so on. In addition, the current on / off line advertising can be applied as it is of course.

Referring to FIG. 3, an advertisement candidate (user) undergoes a process of registering a member of a website which is generally performed, that is, registering with the advertisement homepage server 2 and receiving an ID. Once the registration process has been completed as a member, the advertising candidate can use the tools (not shown) provided in the advertisement homepage server 2 to produce and edit the advertisement, that is, to edit the advertisement text, to produce the image, to register the video, and to register the advertisement contents. After the application is made, the contents of the notification from the advertisement homepage server 2 are viewed and the advertisement contents are finally confirmed.

The advertisement homepage server 2 assigns an ID when a user registers with the user and classifies characteristics such as an individual / company. In addition, the advertisement homepage server 2 provides (displays) various advertisement production tools and advertisement production editing screens necessary for the user to directly create and edit advertisement contents. When the advertisement applicant registers the advertisement contents, the advertisement contents confirmation screen is displayed to allow the advertisement candidates to finally confirm the advertisement contents, and then the ID confirmation of the advertisement candidates and the advertisement contents are stored / registered. When displaying the advertisement contents confirmation screen, the advertisement homepage server 2 can preferably display a page that allows the display of the advertisement contents to be simulated.

4 and 5, the user (advertising candidate) checks the regional map display of the billboard 7 provided by the server 2 and 4 and the detailed position display of the billboard 7 as described above. After determining the number of advertisement schedules / times / places / advertising boards 7 and making an advertisement reservation, the server 2 (4) checks the advertising schedules already reserved and calculates advertising costs and the like.

If the user can reserve the advertisement, the server 2 (4) notifies the user that the advertisement is available as reserved, and displays the reservation reset screen if the user cannot reserve the advertisement.

When the advertisement reservation of the user is completed, the server 2 (4) displays the billing screen (page) to the user, and the user inputs the necessary items on the displayed billing screen. When the process up to the billing screen is completed, the server 2 (4) registers in the advertisement reservation list, and transmits the advertisement content file to the corresponding advertisement board 7 via the wireless base station in the order of the advertisement reservation list. When the advertisement content file is transmitted to the corresponding billboard 7, as described above, the advertisement 7 is produced by the user and the advertisement contents such as "$$$ Sunyoung, I love $$$" are displayed. do.

5 is an embodiment of a map page provided by the server 2 to allow a user (advertising candidate) to select the billboard 7 of the present invention. The position of the billboard 7 in the inside, the specifications of the billboard 7 and the usage status can be known in detail. In addition, the user can click and select the desired billboard 7 on the map page of FIG. 5. The total number of billboards 7 selected by the user is displayed separately for reference by the user in selecting the billboards 7. In addition, when the user selects the billboard 7 displayed on the map page, the number of advertisement lines, color (monochrome / color), display display medium (LED, LCD, CRT), advertisement cost (ww) of the billboard 7 Won / sec), major passing target members, passing minute per minute, the specifications of the billboard 7 and the current usage status of the billboard 7 such as the main customer industry and the total number of usage of the billboard 7 are displayed.

Referring to FIG. 6, the advertisement time setting according to the present invention may be varied in units of hours, minutes, or seconds, and the advertisement interval is preferably in units of minutes. The total advertisement time is calculated up to several minutes and seconds, and the advertisement cost is calculated based on the total advertisement time and the advertisement contents (text, video, multimedia, etc.).

Up to now, the description of the advertisement contents that the user made and edited by the user on the advertisement board of the present invention has been described as an example. However, the advertisement contents are also described in personal mobile communication terminals (eg, cellular phones, PCS, PDA, Internet phones, IMT200). It will be apparent to those skilled in the art that they can be expressed. This may be inferred as the billboard of the present invention includes the internal components of the mobile communication terminal.

As described above, the Internet on-demand advertisement system according to the present invention may be provided by a person who wishes to advertise on an advertisement medium such as an electronic display device (eg, an LED display or an LCD display) or a wireless communication terminal that can be connected and wired or wirelessly. Create and edit the contents of the advertisement on the site, select the timing of advertisement and the type of advertisement on the website, and the website administrator manages and operates the website so that the advertisement candidate can create, schedule, and select the advertisement. By transmitting the advertisements to the advertisement media such as the electronic display device or the wireless communication terminal by wire or wirelessly, the contents of the advertisement can be displayed so that any Internet user can advertise while saving time and money through the Internet. Moderators don't need to create or edit ads A small number of people can maximize profits by operating an advertising business.The installer of an electronic display device, an advertising medium, can continuously generate a certain amount of profit only through capital investment for installation. Receiving wireless communication terminal advertisement receiver provides the advantage that can receive a certain benefit, such as saving communication costs through receiving the advertisement.

Although a preferred embodiment of the present invention has been described in detail above, those skilled in the art to which the present invention pertains may make various changes without departing from the spirit and scope of the invention as defined in the appended claims. It will be appreciated that modifications or variations may be made to the branches. Therefore, changes in the future embodiments of the present invention will not be able to escape the technology of the present invention.

Claims (6)

In the Internet on-demand advertising system, A plurality of advertisement display means having a display medium such as an LCD, an LED, and a CRT, which are remotely controlled and managed by wired / wireless communication methods and installed at various places where their installation locations are designated; Internet connection with the user's computer terminal and wireless communication terminal through a predetermined wired / wireless communication protocol, the advertisement production and editing means that allows the user to directly create and edit the advertisement when the user is connected to the Internet; And a home page server means having menu means for designating and selecting the advertisement presentation means for which advertisement presentation is desired; And a transmission server means for transmitting the advertisement file directly produced and edited by the user through the home page server means to be displayed on the advertisement presentation means selected by the user through the transmission base station. The home page server means is provided with a positioning map display means for displaying the position of the advertisement display means on the home screen so that the user can confirm, The place for installing the advertisement display means is an outdoor place such as a plaza, a rooftop, and an outer wall of a building, an indoor place used by a large number of public places such as public offices, subway / railway history, passenger transport terminals, public restaurants, buses, railways, subways. Internet on-demand advertising system, characterized in that the inside and outside of public transport, such as passenger ships. The method of claim 1, wherein the advertisement display means, A mobile phone and a personal mobile communication (PCS) terminal such that the transmitting server means receives the advertisement file transmitted wirelessly, transmits a situation related to the advertisement presentation to the server means, and transmits its installation location signal. Internet on-demand advertising system comprising an internal component of the communication terminal. The system of claim 1 or 2, wherein the unique identification code of the advertisement display means is a wireless communication telephone number of the mobile communication terminal. According to claim 1 or claim 2, wherein the advertisement display means is installed in place of the sales advertising signboard is installed outside the building so that it can selectively display its own commercials and advertisements produced and edited in the homepage server means Internet on-demand advertising system, characterized in that. The method of claim 1, wherein when the user accesses the Internet on-demand advertising system, the server means displays a regional map on the user screen and displays the detailed position of the advertisement display means; If the user determines the ad schedule / time / place and the number of use of the advertisement display means and reserves the registration, the server means checks the advertisement reservation schedule and calculates the advertising costs, if the reservation is possible reservation processing, otherwise Displaying the reset schedule screen, During the reservation registration process in the above process, the server means displays a billing screen, and if the user commits the cost input after confirming the advertising schedule and the cost on the displayed billing screen, the server means registers the advertisement reservation list and advertises. And a step of transmitting the advertisement file, which is produced and edited by the user, to the advertisement display means in accordance with a reservation list order. The advertisement display means according to claim 1 or 2, wherein when the advertisement display means is displayed on the map of the user screen by the map display means, the user selects (clicks) the advertisement display means. Internet on-demand advertising system, characterized in that the specification and usage status are displayed.