KR20040072452A - Advertising system for real time moving picture and advertising method using the same - Google Patents

Abstract

PURPOSE: A real-time moving image AD(ADvertisement) system and an AD method using the same are provided to deliver a moving image AD to a desired time, target, or place, and deliver the AD combined with an event of a customer. CONSTITUTION: An RIN(Real-Time information network) server(10) transmits an AD program including the moving image AD and the AD information through the Internet(20), and controls the AD program in a remote place. RIN client servers(32,34) display the AD program received through the Internet depending on the control of the RIN server. Each RIN client server comprises a display part(32b), and a client computer(32a) storing the AD program transmitted from the RIN server, and making a moving image and a text displayed in order.

Description

Advertisement system for real time moving picture and advertising method using the same}

The present invention relates to a real-time video advertising system and an advertising method using the same, and more particularly, to a real-time video advertising system and an advertising method using the same that can send a target advertisement at a desired time and place at a low cost.

Existing commercial broadcasting through an over-the-air broadcasting medium such as TV has a characteristic of one-way to deliver the produced advertisement to unspecified number of people equally at the time determined by contract with broadcasting station. In addition, such over-the-air advertising has a high advertising cost due to the limited number of broadcasting stations and broadcasting time.

However, the advertisement using the airborne broadcasting media is difficult to target advertisements due to this characteristic that is delivered to an unspecified number of people, and the content of the advertisement is limited. Therefore, there is a problem that the advertising effect is not high compared to the huge advertising cost. In addition, there is a disadvantage that the change is not easy once the advertising content is determined.

Recently, the advertising market for a specific regional market is expanding by using local cable broadcasting stations. Such advertising using local cable broadcasting station has a relatively low advertising cost, but there is a limit to use in companies targeting the national market because the regional range that can send commercial broadcasting is limited.

Meanwhile, with the recent rapid spread of the Internet, new forms of Internet advertisements have appeared. Internet advertising is in the spotlight in that it is cheaper than conventional over-the-air advertising and can overcome local limitations.

However, existing Internet advertisements including banner advertisements, which are the most used form of Internet advertisements, are basically one-way mass advertisements delivered to unspecified users who access web pages. Therefore, the Internet advertising also has the drawbacks due to the one-way mass advertising of the existing over-the-air advertising.

The present invention has been made to overcome the above problems, and an object of the present invention is to provide a real-time video advertising system and an advertising method using the same that can deliver a video advertising to a desired time, object or place.

Another object of the present invention is to provide a real-time video advertising system and an advertising method using the same that can deliver a video advertisement combined with the event of the customer.

1 is a view schematically showing a real-time video advertising system according to the present invention.

2 is a view showing a method of transmitting information in the RIN server according to the present invention.

3A and 3B illustrate a method of displaying video advertisement and event text by the real-time video advertisement system of the present invention.

4 is a fluorochart showing an advertising method using a real-time video advertising system of the present invention.

Explanation of symbols on the main parts of the drawings

10: RIN Server 20: Internet Network

32,34,36: RIN client server 32a, 34a: client computer

32b, 34b, 34c: display unit

The present invention to achieve the above object, the real-time video advertising system according to the present invention, in the advertising system for providing a video advertising through the Internet network, and transmits the advertising program including the video advertising and advertising information through the Internet network A Real Time Information Network (RIN) server for remotely controlling the advertising program; And a RIN client server for displaying the advertisement program transmitted through the Internet network under the control of the RIN server.

According to the above configuration, it is possible to deliver the video advertising to the desired time, object or place through the Internet network has the advantage that can be targeted advertising at low cost while receiving less regional or content restrictions than the existing advertising media. In addition, the RIN server has an advantage that can remotely control or remotely repair the RIN client server through the Internet network.

According to a more specific embodiment of the present invention, in the real-time video advertising system according to the present invention, the advertising program further includes a video advertisement and event information combined with the text associated with the event of the customer, the advertisement information is the start of the advertisement And a deadline, an advertisement order, an advertisement place, and the event information includes an event text display time and place.

According to the above configuration, it is possible to deliver the video advertisement combined with the text associated with the event of the customer has the advantage that can double the advertising effect.

According to another embodiment of the present invention, an advertising method using a real-time video advertising system according to the present invention comprises the steps of: storing an advertising program including a video advertising and advertising information in a RIN server; Transmitting the stored advertisement program to the RIN client server according to the advertisement information through the Internet network; And storing the transmitted advertisement program in the RIN client server and displaying the video advertisement and the event text under the control of the RIN server.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing a real-time video advertising system according to the present invention. As shown in the figure, the real-time video advertising system according to the present invention, RIN server for compressing and transmitting the advertising program (information) including video advertising, advertising information, event text and event information and remote control of the advertising program. 10 and a plurality of Internet networks 20 for transmitting the advertisement programs of the RIN server 10 and a plurality of advertisement programs transmitted through the Internet network 20 under the control of the RIN server 10. It consists of RIN client servers 32 and 34.

The RIN server 10 may include a video compression transmission program and a remote control system for transmitting a video to the RIN client servers 32 and 34, and may selectively transmit information to a specific time, a specific object, and a specific place. Therefore, the RIN server 10 may transmit information by setting different information transmission plans to RIN client servers 32 and 34 installed at different places.

The information includes an advertisement program consisting of the advertiser's video advertisement, advertisement information, event text, and event information. The event text refers to a phrase associated with various events of the customer, for example, happy birthday phrases. The advertisement information refers to information related to an advertisement display such as a start and a deadline of an advertisement, an order of advertisements, and an advertisement place, and the event information refers to information related to an event text display such as a display time and a place of the event text. The information may further include moving picture news and various announcements.

Accordingly, the RIN server 10 groups the RIN client servers 32 and 34 to designate a group name, and sets a new advertisement for each group together with the start time, the end time, and the order of the advertisement. , 34) to control the RIN client server (32, 34). In addition, the RIN server 10 may transmit a delete command to the RIN client servers 32 and 34 to delete advertisements that are not needed, or transmit the event text to the RIN client servers 32 and 34 in real time. have.

As shown in FIG. 2, which shows the transmission method of the RIN server 10 in detail, the RIN server 10 stores a video advertisement of an advertiser and news provided by a newspaper broadcasting medium, and, if necessary, a RIN client. Individual or batch transfers can be made to the servers 32, 34 and 36.

That is, the RIN server 10 can transmit different advertising programs to the RIN client servers 32, 34, and 36 installed in various places individually (individual transmission 1, individual transmission 2), and also advertising program, video News or various announcements can be sent to all RIN client servers 32, 34 and 36 simultaneously (batch transmission). Therefore, the advertising system using the RIN server 10 is an operating system that can selectively or individually transmit the information to the customer to provide customized advertising or information that was impossible in the existing advertising media.

In addition, the RIN server 10 is provided with a remote control system, it is possible to automatically control the ON / OFF and the like of the RIN client server (32, 34, 36) . In addition, when the RIN server 10 is connected to the RIN client server (32, 34, 36), the image of the RIN client server (32, 34, 36 ) is displayed on the RIN server 10, the RIN client server In case of problems with (32, 34, 36), remote repair through remote control is also possible.

On the other hand, it is possible to confirm the abnormality of the RIN client server (32, 34, 36) by the cross monitoring system (cross monitoring system). That is, the program file transmitted from the RIN server 10 to the RIN client server 32, 34, 36 and the number of files left in the RIN server 10 may be determined to determine whether there is an abnormality. In addition, if the RIN client server (32, 34, 36) sends an indication that the connection is not available in the case of communication and hardware failure, the corresponding RIN client server (32, 34, 36) is displayed in red in the RIN server 10 can be confirmed. .

As shown in FIG. 1, the RIN client servers 32 and 34 are connected to the RIN server 10 via an internet network 20, preferably a dedicated line network. The RIN client servers 32 and 34 store information such as video advertisements transmitted from the RIN server 10 and display video advertisements in a predetermined order under the control of the RIN server 10. Preferably, the RIN client servers 32 and 34 are composed of client computers 32a and 34a and display units 32b, 34b and 34c.

The client computers 32a and 34a store an advertisement program including a video advertisement, advertisement information, event text, event information transmitted from the RIN server 10, and display the video and text in that order. The parts 32b, 34b, 34c are controlled. One or more display units 34b and 34c controlled by the client computer 34a may be provided.

The display units 32b, 34b, and 34c may be a plasma display panel (PDP), a large thin film transistor liquid crystal display (TFT LCD), or an organic EL.

3A and 3B illustrate a method of displaying a video advertisement and an event text by the real-time video advertisement system of the present invention. As shown in FIG. 3A, the display unit displays the video advertisement transmitted from the RIN server on the entire screen, and when the predetermined time is reached, displays the text transmitted from the RIN server on the video (image display). In addition, when the event contents are to be displayed in a specific video advertisement, there is also a method of dividing and displaying the images as shown in FIG. The display of the event text may use an existing subtitler or may be based on a subtitle processing program stored in the client computer.

As described above, the real-time video advertising system according to the present invention by the individual or real-time individual transfer or batch transmission of the video advertising and event text, such as advertisers in the RIN server 10, customized advertisements or information appropriate to a specific place, specific target and specific time By providing a targeted advertisement is possible.

In addition, since the existing Internet network is used, the advertising cost is lower than that of the advertisement using the air broadcasting, the local cable broadcasting and the LAN, and the local limitation and the content limitation can be overcome to some extent. Furthermore, once stored advertisement contents and advertisement information can be easily changed as needed, it is possible to provide a desired video advertisement in real time. In addition, RIN client server can be remotely controlled by the RIN server, so remote repair is also possible.

4 is a flowchart illustrating an advertisement method using a real-time advertisement system according to the present invention.

Advertising method using a real-time advertising system according to the present invention, the step of storing the information including the advertising program such as video advertising, event text, etc. in the RIN server (step 100), the stored video advertising, etc. Transmitting to the RIN client server at a predetermined place and time through a network (step 120), storing the transmitted video advertisement in the RIN client server, and displaying the same under the control of the RIN server (step 140). do.

1 to 4, a description will be given of an advertisement method using a real-time video advertisement system according to the present invention, taking the case of a birthday party event in karaoke as an example.

When a specific company wanting to advertise to a specific karaoke shop produces a video advertisement and requests the karaoke and delivery time (advertisement information) to be targeted, the RIN server manager stores it in the RIN server 10 ( Step 100). In addition, when a customer who wants to make a birthday party at a specific karaoke room makes a reservation, the owner of the karaoke room will send the name of the person who celebrated the birthday and the birthday congratulations along with the sending time and sending place (karaoke room) (event information). The RIN server manager stores it in the RIN server 10 (step 100).

The RIN server 10 compresses the video advertisement and the event text and transmits it to the RIN client servers 32 and 34 of the karaoke room according to the advertisement information and the event information through the Internet network 20 (step 200). At this time, as shown in Figure 2, according to the advertisement information, the video advertisement may be collectively transmitted to all of the karaoke in the country, or may be individually transmitted only to the karaoke of a specific region. The event text is individually transmitted to the RIN client server 34 of a specific karaoke according to the event information.

Next, the client computers (32a, 34a) of the RIN client server (32, 34) installed in the karaoke, the advertisement and the event information such as the video advertisement, the advertisement start and deadline, the order of the advertisement transmitted from the RIN server 10 The display unit 32b, 34b, and 34c are controlled to store and display the moving image and the text in the order (step 140).

Specifically, only one client computer 34a is provided in a karaoke room, and the display units 34b and 34c such as a plurality of PDPs installed in a plurality of rooms are controlled by the client computer 34a. The client computer 34a displays the video advertisement transmitted from the RIN server 10 through a PDP installed in each room at a specific time according to the advertisement information. Therefore, the advertiser's video advertisement can be targeted to a specific customer for the purpose of the advertisement.

On the other hand, if there is a birthday meeting in a specific room, the client computer 34a displays the event text "Hong Gil Dong! Happy Birthday" only on the display unit 34b of the specific room according to the event information provided by the RIN server 10. . In this case, as described above, the display method of the exercise text may be image display or screen division display (see FIGS. 3A and 3B). Meanwhile, since a video advertisement is displayed together on the display unit 34b, the event text and the video advertisement receive attention together, thereby increasing the advertisement effect.

The present invention is not limited to the above-described embodiments, and modifications may be made by those skilled in the art without departing from the spirit of the present invention. For example, in the above embodiment, the description has been made mainly on karaoke, but the present invention can be widely applied to places such as sixty-six banquets, year-end parties, or places that can be held at work.

Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be limited to the claims below.

As described above, the real-time video advertising system and the advertising method using the same according to the present invention can selectively transmit or collectively transmit information such as video advertising and event texts according to the place, time and destination, and RIN system capable of remote control ( By using Real Time Information Network System, the following effects can be achieved. .

First, the video advertisement can be delivered to a desired time, object, or place through the Internet network, so that the target advertisement can be performed at low cost while being less local or content limited in the advertisement.

Second, once stored advertising content and advertisement information can be changed relatively easily as needed, it can provide a desired video advertising in real time.

Third, the RIN server through the Internet network can remotely control or repair the RIN client server.

Fourth, it is possible to deliver the video advertising combined with the text related to the customer's event can overcome the shortcomings of the one-way mass advertising to double the advertising effect.

Claims (7)

In an advertising system that provides video advertising over the Internet, A real time information network (RIN) server for transmitting an advertisement program including a video advertisement and advertisement information through an internet network and remotely controlling the advertisement program; And And a RIN client server configured to display the advertisement program transmitted through the Internet network under the control of the RIN server. The method of claim 1, wherein the RIN client server, A display unit; And And a client computer for storing the advertisement program transmitted from the RIN server, and controlling the display unit to display the video and the text in the order of the advertisement program. According to claim 1 or 2, wherein the advertising program further comprises a video advertisement and event information combined with the text associated with the event of the customer, The advertisement information includes the start and end time of the advertisement, the advertisement order, the place of advertisement, The event information includes the event text display time and place. The real-time video advertisement system of claim 3, wherein the RIN client server further comprises a subtitle inserter for inserting subtitles in the video advertisement. An advertising method using a real-time video advertising system according to claim 1, Storing an advertisement program including a video advertisement and advertisement information in a RIN server; Transmitting the stored advertisement program to the RIN client server according to the advertisement information through the Internet network; And And storing the transmitted advertisement program in a RIN client server and displaying the video advertisement under the control of the RIN server. The method of claim 5, wherein the advertisement program further comprises video advertisement and event information combined with text related to a customer's event. The method of claim 6, wherein the event text is displayed on a video advertisement screen or split by displaying a video advertisement screen.