JP2002015264A - System for advertisement resource unifited management and distribution by internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system for advertisement resource unified management and distribution by the Internet which makes it possible to specify the kind of advertisement distributed to an advertisement display terminal and the distribution time through remote operation and further enables real-time advertisement distribution and two-way advertisement. SOLUTION: This system has the display terminal which displays data on a projector, a data server which stores and manages a schedule for distribution and data to be distributed, and a remote management terminal which monitors the operation state of the display terminal and performs the remote operation.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet-based advertising resource that enables remote operation to specify the type of advertisement to be delivered to an advertisement display terminal and the delivery time, and also enables real-time advertisement delivery and interactive advertisement. It relates to a unified management distribution system.

[0002]

2. Description of the Related Art Conventional video advertisements have been broadcast unilaterally to an unspecified number of users. Furthermore, the cost required for video advertising was enormous and was a medium that could only be used by large capital companies.

[0003] When using video advertisements by region,
Broadcasts were mainly from local TV stations.

Until now, it was impossible to transmit advertisements in real time, and it was not possible to apply for a video advertisement such as a TV commercial the day before, and to broadcast the following day.

[0005] There have been large visions on the street requiring high installation costs.

[0006] In conventional advertising and television commercials, two-way communication between the consumer and the advertising originator has not been possible.

Hitherto, the provision of employment information of a company in an educational institution such as a university is based on the employment section of the premises, a bulletin board in a limited space, or employment information only from a employment information mediation site operated by a general company. The user who wants to use only.

[0008]

The conventional method has the following disadvantages. (B) The fee structure of existing advertising media was unclear. For example, broadcast a 30-second commercial once a week,
If you continue for a month, you need to spend more than 8 million yen a month, but it is impossible to measure the cost-effectiveness, and some companies continue to spend advertising expenses even if the cost-effectiveness is poor . (B) The above-mentioned video advertisements have high upfront costs and cannot be used frequently by small and medium-sized businesses, and are limited to use by specific large-capital companies. Therefore, small and medium-sized enterprises could not obtain the absolute credit securing effect from the market that is unique to video advertising. (C) Production costs for programs produced at the same time as commercials are even more expensive. Producing and broadcasting low-quality programs on low budgets will lead to a reduction in the image of the commercials themselves, and anyway, a large budget is required to achieve the effects. there were. Therefore, even if small and medium-sized enterprises without large capital create television commercials and programs on a medium-sized budget, they may instead degrade their image while spending money. (D) When using video advertisements by region, local TV stations were used, but they were not suitable for video notification of small stores in a specific trade area, for example, to notify local supermarkets. . There are many commercials and programs that tell the sense of hearing on local-area cable broadcasting or community radio, and the cost is low, but the effect is not as expected as video advertising. (E) Real-time advertising was not possible. For example, it was difficult to apply for an advertisement the day before and broadcast a video advertisement the next day using existing video advertisements and signboard advertisements. Therefore, a lot of time is required in any medium from the decision of the advertisement to the announcement, and the user cannot be satisfied. (F) Large-vision images installed on streets and the like are expensive to install. Therefore, it could not be used by small and medium-sized companies with small capital. (G) Conventional advertising and television commercials do not allow two-way communication between the consumer and the advertising originator. Therefore, it only plays one-sidedly with or without the notification effect, and it is impossible to devise such as changing the advertising place or method according to the reverberation rate, which is inefficient. (H) Employment information gathering at the job hunting section of the university is not only difficult to achieve elaborate information gathering work during congestion, but also allows only a small number of students to obtain information at a time. It did not efficiently satisfy the demand for corporate information and the demand for appropriate students on the corporate side.

[0009]

A display terminal for displaying data on a projector, a data server for storing and managing a distribution schedule and data to be distributed, and a remote management for monitoring an operation state of the display terminal and performing a remote operation. Terminals are connected to each other via the Internet.

In order to prevent display delay due to network congestion, a function to receive and accumulate display scheduled data for a predetermined period in advance is provided. Specifically, a line with a data server is connected before the display start time. It has a data receiving function of receiving display schedule data and schedule data and storing them in a local directory.

A display terminal has a function of outputting received data to a liquid crystal projector, and more specifically has a display terminal having a data display function of reading locally stored data and outputting display data.

A function is provided for instructing the screen display unit to switch the data to be displayed in accordance with the schedule data. Specifically, the schedule data is read and analyzed, and a display switching instruction is issued to the screen display unit for a specified time. And a display terminal having a function of giving an instruction to stop screen output when all schedules are completed.

In order to prevent system troubles due to long-term continuous operation, the system is provided with a function of restarting the system at regular intervals. Specifically, the system is shut down as soon as a set date and time is reached. It has a display terminal having a function of restarting its own system at the date and time and turning on the power of the liquid crystal projector only during a time period for displaying an advertisement.

It has a function of accumulating and managing display data and schedule data to be distributed, and more specifically, has a function of responding to a data request from a display terminal and distributing an operation schedule. Have a data server with the function of delivering

A function for recording the operating state of the display terminal for each terminal and for each date is provided. Specifically, it records the communication start time with the display terminal and the time of the data request from the display terminal. A data server equipped with an operation status collection function that records the time when data display is completed.

A function for performing operations for managing the display terminal is provided. Specifically, a newly installed display terminal is registered in the system, information on the display terminals in operation is displayed in a list, and furthermore, the operation troubles are displayed. A remote management terminal having a display terminal management function for displaying a list of existing display terminals.

A function of inputting and updating display data and schedule data used for the display terminal is provided. Specifically, display data is registered in the data server, and schedule data is created and registered in the data server. A remote management terminal having a data registration function for associating a schedule with a display terminal and registering the schedule with a data server.

A remote operation function having a remote operation function of remotely logging in to the display terminal, performing a recovery operation at the time of error, and updating an application.

Based on the information displayed on the bulletin board by the present system, the user, who is a user, has a home page on which corporate information can be accessed. Have a means for automatically registering personalized personal information without leaking to the outside.

[0020] Based on the information displayed on the bulletin board by the present system, a student as a user has a home page on which company information is posted, and the user can use a dedicated software for a three-tier server by his / her own PC terminal. Activate the dedicated software to be downloaded to the Internet, and have the means to encrypt and exchange subsequent communication information and automatically register personal information without leaking to the outside.

In a screen for projecting information provided by the system by a projector, a circle is formed on the screen, and a cylindrical screen which is a circle when viewed from the top and a rectangle when viewed from the side is set on a flat ground. I do. At the center, three projectors are located apart from the screen, each of which is 3
An image is projected on a one-by-one basis and installed so that information can be projected on all 360-degree projection screens. They provide a pedestal consisting of a pedestal part for rotating the projector fixedly, and provide video information to the user while rotating it. Enables information projection while rotating from the central projector.

[0022]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A data reception function for updating local cache data, a data display function for reading locally cached display data and outputting the data to a liquid crystal projector, and an automatic display update for switching output data according to schedule data It has a function and a power management function for restarting the PC and the liquid crystal projector at set time intervals. As the software, a display data acquisition program, a display screen switching program, a power management program, and the like are used.

A data management function for accumulating and managing display data and schedule data to be distributed, a data distribution function for transmitting display data and schedule data to a display terminal, and an operation information collection for collecting the operation state of the display terminal and recording the operation state in a file Has functions. A schedule server or the like is used as software.

A function of registering and deleting a display terminal with the system or displaying a list of operating states, a function of registering, editing, and deleting display data and schedule data, and a function of remotely operating a display terminal Having. A schedule input program is used as software.

The owner of the building in which the display terminal is installed may rent and sell as a real estate with advertising revenue.

A system for matching a company seeking students with a student seeking employment information using a system utilizing the Internet.
The company information, such as company outline and recruitment contents, is transmitted to the database unit via the Internet and registered. In this database, employment information of each company and detailed information of the company outline are accumulated, and the content of the information homepage of each company is configured based on these information contents. On the other hand, for each university, hardware or equipment necessary for dedicated information for this system that utilizes the above system will be installed on the premises free of charge,
The company information is transmitted to the installed bulletin board using dedicated hardware and equipment. Specifically, it is characterized in that it is distributed to a bulletin board of an educational institution through the Internet using a server constructed using WBT and a three-tier client server technology.

[0027] Stock price information and the like are also posted on the company information posting homepage, and are added to the user's value.

The company requests the system to post employment information together with its own company information. This system is
It is constructed with a three-tiered client server using WBT technology, but adopting this technology makes it possible to use any terminal for transmitting and receiving information. In particular, regardless of the technology of the terminal device on the information receiving side, ordinary Web browsers (HTML), i-mode (CompactHTML), and other mobile phones (WM)
L), it is widely applicable to various PDAs (various information terminals) and the like.

In the server, a database of various company information of the company, an employment information database and a student database are provided. Each database has its own ID
And collectively manage passwords.

The employment information database has functions of storing, managing, and distributing employment information data of each company.

The employment information is distributed to the personal computer terminals installed in each university via the Internet, and the information from the personal computer terminals is displayed on a read-only bulletin board by a dedicated liquid crystal projector. The student accesses this site based on the information displayed on the bulletin board and performs user registration on the student registration homepage. Registration can be executed from various information terminals such as a personal computer, various mobile phones, and PDAs.

The registration performs a key operation according to the request,
Finally, at the same time as the ID and password are issued, the download of the three-layer dedicated software to the information terminal is started, and after the software is started, the subsequent communication is encrypted. Since the communication is performed using the unique communication means of the layered client server, the personal information of the student can be performed without being tampered with or disclosed to a third party as in the conventional Internet.

After the company logs in to the student DB on the three-tiered server in the present system using the dedicated ID and password, and executes a search by entering a keyword, the company is searched from the DB in the server. Extract student information corresponding to the conditions. With this system, companies can obtain, from among many students, information on only those seeking employment that meet the conditions desired by the company.

In a screen on which information provided by the system is projected by a projector, one circle is formed by the screen, and a cylindrical screen that is one circle when viewed from the top and rectangular when viewed from the side is installed on a flat ground. I do. At the center, three projectors are located apart from the screen, each of which is 3
An image is projected on a one-by-one basis and installed so that information can be projected on all 360-degree projection screens. The number of projectors is not limited to three, and any number of projectors may be installed. A pedestal including a pedestal portion and a rotating portion for fixing and rotating the projector is provided, and the video information is projected on a projection screen while being rotated, and provided to the user. This device is installed in a place where many passers-by gather, such as the roof of a building, a large lobby or a lounge. Considering the notification target of the object to be advertised, the installation location is selected according to the lifestyle characteristics of the pedestrians in the city.

(A) Advertising costs can be reduced, and cost-effectiveness is increased. (B) Real-time advertisement broadcasting becomes possible. That is, a moving image advertisement can be delivered in a short time. (D) Advertising with small capital and individuals is possible. (E) The equipment cost for installation is lower than that of a conventional installation type advertisement apparatus, and the contents of the equipment can be easily changed. (F) Promotion of advertising activities not only in certain areas but also in the whole country and the world, including local areas. (E) Differentiating from other companies' services as an intermediate advertising medium between existing advertising media and Internet advertising. (F) By providing facilities from the building design stage, added value of the building can be obtained. (G) A tenant building with advertising revenue can be proposed, so it is easy to attract tenants. (H) It is possible to select the advertisement content according to the user's desire and taste and distribute it to the user's terminal. (I) Evacuation information can be sent in the event of an emergency,
It can function as a local government information transmission base. (N) The user can make an inquiry immediately after seeing the advertisement by this system. In other words, it is possible to transmit information from the user in real time to the advertisement. (R) Information necessary for the user can be registered in the personal serial number. Furthermore, advertisements that match the registration information can be distributed directly to mobile phones. (E) While the user is watching the advertisement on the terminal, the call fee is charged and the revenue can be expected. (I) Revenues from data communication charges due to downloading data to users from advertisements can be expected. (F) Real-time information from users can be accumulated as market data, and derivative businesses can be created as new marketing media. Customers can be enclosed. (Y) An advertisement can be delivered after selecting a target or a region to be viewed in advance. (T) Conventionally, information transmission via the Internet has been limited to personal computers, but this system maximizes the information notification effect by allowing the personal computer and the portable information terminal to transmit and receive information in a unified manner. (V) Since it is posted with a large vision on campus, unlike conventional Internet information transmission, even people who do not have a personal computer can access the information. (S) By using the original database utilization system, the information content requested by the student is automatically matched with the information on the company side, and the information is automatically transmitted, so that there is no active operation and access from the student side Information can be received, preventing loss of the opportunity to acquire important information, and eliminating troublesomeness. (T) By realizing a three-tier client server using WBT technology, large-capacity and high-speed host processing can be performed, and information terminals other than personal computers (such as mobile phones and PDAs) can be supported. (D) The access history and personal information of each person can also be managed collectively, and by linking them to the host computer, job employment information of the company requested by the student can be easily made. Information can be provided without bias. (N) On the host computer, company information, employment information,
By linking the student information with the database, the company information and employment information based on the student's request are facilitated. (B) Since the contents requested by students from information terminals such as personal computers and mobile phones are encrypted, the confidentiality of the information is extremely high. (M) By using the original database utilization system, the information content requested by the student is automatically matched with the information on the company side, and the information is automatically transmitted, so that there is no active operation and access from the student side Information can be received, preventing loss of the opportunity to obtain important information, and eliminating troublesomeness. (C) By using a rotating cylindrical projection screen device in this system, it is more eccentric and more noticeable,
Enables information provision with high customer attraction.

[Brief description of the drawings]

FIG. 1 is an overall schematic diagram of a system according to the present invention.

FIG. 2 is an overall flow of an operation process of the system of the present invention.

FIG. 3 is a diagram showing a database system of the present invention.

FIG. 4 is an overall schematic diagram showing an application example of the system of the present invention.

FIG. 5 is a side view of a cylindrical projection screen to which the system of the present invention is applied.

FIG. 6 is a top view showing a cylindrical projection screen to which the system of the present invention is applied.

Claims (7)

[Claims] 1. A display terminal having a function of displaying data on a projector, a data server having a function of storing and managing a distribution schedule and data to be distributed, and monitoring an operation state of the display terminal and performing a remote operation. A system for unified management and distribution of advertising resources over the Internet, comprising remote management terminals having functions and connected to each other via the Internet. 2. A system for unified management and distribution of advertising resources via the Internet according to claim 1, wherein the system has the following requirements. (B) In order to prevent display delays due to network congestion, it has a function of receiving and storing display scheduled data for a certain period of time in advance, and specifically connects the line with the data server before the display start time. , Data to be displayed,
A display terminal having a data receiving function of receiving schedule data and storing the data in a local directory. (B) A display terminal having a function of outputting received data to a liquid crystal projector, specifically, a display terminal having a data display function of reading locally stored data and outputting display data. (C) a function of instructing the screen display unit to switch the data to be displayed in accordance with the schedule data; specifically, the schedule data is read and analyzed, and the designated time,
A display terminal having a function of giving a display switching instruction to the screen display unit and giving an instruction to stop screen output when all schedules are completed. (D) In order to prevent system troubles due to long-term continuous operation, a function to restart the own system at regular intervals is provided. Specifically, the system is shut down and set as soon as the set date and time Having a display terminal equipped with the function of restarting the system at the date and time and turning on the liquid crystal projector only during the time period for displaying advertisements. 3. The system for unified management and distribution of advertising resources over the Internet according to claim 1, wherein the following requirements are satisfied. (A) It has a function of storing and managing display data and schedule data to be distributed, and more specifically, has a function of responding to a data request from a display terminal and distributing an operation schedule, and has a function of distributing display data using HTTP. Have a data server with the function of delivering (B) A function to record the operation status of the display terminal by terminal and date is provided. Specifically, the communication start time with the display terminal,
A data server having an operation state collecting function for recording the time of a data request from the display terminal and recording the time when the display terminal has finished displaying data. 4. A system for unified management and distribution of advertising resources via the Internet according to claim 1, wherein the following requirements are satisfied. (B) A function to perform operations for managing display terminals is provided. Specifically, newly installed display terminals are registered in the system, information on operating display terminals is displayed in a list, A remote management terminal having a display terminal management function for displaying a list of existing display terminals. (B) It has a function of inputting and updating display data and schedule data used for the display terminal. Specifically, the display data is registered in the data server, and the schedule data is created and registered in the data server. A remote management terminal having a data registration function for associating a schedule with a display terminal and registering the schedule with a data server. (C) A remote operation function having a remote operation function for remotely logging in to the display terminal, performing an error recovery operation, and updating an application. 5. A company that posts employment information of a company in an educational institution using a system utilizing the Internet, and a requesting company transmits company information such as a company outline and recruitment contents to a database section via the Internet. After registering, the database accumulates employment information of each company and detailed information about the company. Based on these information contents, the contents of each company's information homepage are constructed. 5. A united Internet advertising resource according to any one of claims 1 to 4, wherein hardware or equipment required for dedicated information utilizing the service is installed free of charge on the premises and company information such as company outline and recruitment contents is provided to students. Management distribution system. 6. A screen for projecting information provided by the system by a projector, wherein one circle is formed by the screen, and a cylindrical screen which is one circle when viewed from the top and rectangular when viewed from the side is formed on a flat ground. Installed in
At the center, multiple projectors are separated from the screen, each of which can project images on the entire surface of the projection screen, project information on all 360 degrees of the projection screen, and fix and rotate each projector A cylindrical projection screen that has a pedestal consisting of a pedestal part and a rotating part for rotating the video information and provides it to the user while rotating the video information. The advertising resource unified management distribution system according to claim 1, comprising: 7. The integrated distribution system for advertising resources according to claim 1, wherein the three-tier client server is realized by WBT technology.