KR20090011158A - Management system for advertising service - Google Patents

Abstract

An advertisement service managing system is provided to supply a user-produced advertisement based on advertising source information of advertiser in order to apply a consumer pattern to an advertisement. An advertisement service managing system comprises at least one advertiser interface(110), at least one user interface(120), an advertisement service server(140) including a database(150). The database stores all information related to an advertisement. The advertisement service server receives advertising source information from the advertiser interface and registers the advertising source information.

Description

Management system for advertising service

The present invention relates to an advertisement service management system, and more particularly, receives advertisements produced by users based on advertisement source information of an advertiser, selects at least one advertisement through an evaluation process of the advertisements, and then advertisements on the Internet. The present invention relates to an advertisement service management system that enables a rewarding process for a corresponding user by counting the number of advertisements viewed by a consumer while providing an exposure service.

At present, the most common advertising methods are advertisements using media such as television or radio, and printing media such as advertisement.

In addition, with the development of communication technology and the increase in the number of times of access to the virtual space of the Internet and generalization, Internet advertisement using a computer, a mobile communication terminal, etc. has become an important advertisement medium.

The service forms advertised through the current Internet homepage are as follows.

First, when a user accesses a site to be accessed using a computer connected to a communication network, a banner advertisement is output on the user's computer screen in addition to the content provided by the site, and the user clicks on a specific banner advertisement using a mouse. The web page linked with the banner advertisement is displayed on the user's computer screen. Such banner advertisements typically support Hyper Text Markup Language (HTML) links to link to other specific web pages when the user clicks on the banner.

In addition, the click-through rate of banner ads is significantly lowered due to the flood of Internet advertisements, and the flexibility of banner ads is not high enough to accommodate the needs of advertisers who require differentiation of their advertisements. It's even harder to get people to click to look up.

As a method for overcoming the disadvantages of the conventional Internet advertisement service as described above, when a user clicks on a banner advertisement, a method of issuing a mileage, prize, or lottery corresponding to the banner advertisement is applied. While it is effective to encourage users to visit a site, most users receive only the rewards provided by moving to another site or closing a window as soon as they access the site through a banner ad, and are not interested in the ad. It shows limitations in terms of information transfer and exposure effects.

In other words, the conventional Internet advertising service as described above has been studied only the exposure form of the banner to increase the access rate of the advertisement, effective information delivery and exposure effect of the effective advertising only by changing the exposure form and simple compensation form of banner advertising There is a limit to providing.

Therefore, as a plan for maximizing the effect of information transmission and exposure of advertisements, there is a need for a new application of advertisement production and exposure service and compensation system reflecting various personalities and tendencies of users.

Accordingly, the present invention has been made to solve the above-mentioned conventional problems, the object of the present invention is to provide a variety of consumer-based advertising production and advertisement exposure service that reflects the personality and propensity of users while increasing the advertising effect. It is to provide an advertising service management system.

In addition, another object of the present invention is to provide an advertising service management system that allows a variety of experimental advertising including a variety of formats, patterns and ideas can be provided by users who are consumers and advertising producers.

In addition, another object of the present invention is to provide an advertising service management system that can be provided to the user according to the advertising advertising and the optimized advertising service reflecting the user's production of the compensation.

In addition, another object of the present invention is to provide an advertisement service management system for providing advertisements based on various genres and formats at low cost to advertisers who provide only advertisement source information.

In order to achieve the above object, the present invention is connected to at least one advertiser interface and at least one user interface through the Internet, and receives and posts advertisement source information from the advertiser interface. And an advertisement service server configured to provide advertisement exposure services to a plurality of consumers on the Internet by registering advertisements produced by reflecting characteristics of information from the plurality of user interfaces and posting the advertisements. Disclosed is an advertisement service management system for monitoring the number of advertisement views of a consumer for the advertisement that is exposed and serviced.

In addition, the advertisement service server preferably performs a compensation process to the user interface that provided the advertisement at a contracted rate corresponding to the monitoring result according to the number of advertisement views of the consumer for the advertisement.

The advertisement service server may further include, in the advertisement, a feedback data signal for tracking and checking a consumer's inquiry about the advertisement for which the advertisement exposure service is determined, and the feedback data signal to be included in the advertisement includes a URL, And an IP address.

In addition, the advertisement source information may include at least one or more of a company name, a company logo, a company corporate spirit, a business type, a product name, a product function, a product advantage, and an advertisement concept, wherein the advertisement may include text, a photo, More preferably, the media content is composed of any one or a combination of two or more of various videos including commercial message (CM) songs, flash animations, cartoons, audio, video, and UCC.

The advertisement service server may register advertisements produced from the plurality of user interfaces, and select at least one or more posted advertisements through an evaluation process of the registered plurality of advertisements. It is preferable to make one or a combination of two or more of expert selection, advertiser selection, and general consumer vote selection.

The advertisement service server may further include: an advertisement request processing unit for processing the advertisement source information received from the advertiser interface as a list and registering the advertisement source information in the advertisement request post; An advertisement management processor configured to receive an advertisement produced by reflecting the characteristics of the advertisement source information from the plurality of user interfaces and register it in an advertisement production post; A member management module that performs member processing of various personal information of a user who produces, generates, and provides an advertisement requested by an advertiser based on the advertisement source information; An advertisement selection module that selects an advertisement to be posted through evaluation processing of the advertisement registered in the advertisement production post of the advertisement management processor; An advertisement monitoring manager configured to monitor a number of inquiry of a consumer about an advertisement posted through the advertisement exposure service; And a billing processing unit configured to process an advertiser billing process according to an advertisement production request from the advertiser interface and a reward according to the number of views of a consumer for the advertisement produced and produced according to the advertisement production request of the advertiser. It can be configured to include.

The advertisement service server may further include a database configured to store personal information of members who use the plurality of user interfaces and various information related to advertisements, and the database may include members that use the user interface. A member information DB for storing various personal information such as related personal information, ID and password information; An advertisement request post information DB configured to store advertisement request post information in which advertisement source information of the advertiser interface is processed; An advertisement storage DB for storing the advertisement provided from the user interface; An advertisement monitoring information DB for storing monitoring information of an advertisement provided to an advertisement exposure service among the advertisements stored in the advertisement storage DB; And a billing information DB for storing advertiser billing processing information according to the advertisement production request and compensation processing information according to the number of inquiries of a consumer about the advertisement. It may be configured to include at least any one of.

As described above, according to the advertisement service management system according to the present invention, it is possible to produce a consumer-based advertisement that reflects the personality and tendency of users based on the advertisement source information of the advertiser, and provides an increase in the effective advertisement effect accordingly.

In addition, the present invention has the effect that the optimized advertising service that reflects the consumer pattern is possible through the exposure service of the advertisement produced by users who are consumers and advertising producers.

In addition, the present invention is capable of maximizing the advantages of the advertisements of users including various formats, patterns, and ideas, and in particular, to increase the advertising effect by providing various experimental advertisements reflecting the characteristics of consumers.

In addition, the advertiser of the present invention receives advertisements of various genres and formats from users in the state of providing only the advertisement source information, and in particular, the advertisement production and advertisement exposure service can be provided at a low cost.

In addition, in the user's position of the present invention, as a consumer and a producer, an advertisement reflecting the advertisement source information can be produced and a reward can be obtained.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

In the description of the present invention, terms defined are defined in consideration of functions in the present invention, which may vary according to the intention or custom of a person skilled in the art and the definitions are based on the contents throughout this specification. Will have to be lowered.

1 is a system configuration diagram showing an advertisement service management system according to an embodiment of the present invention.

Ad service management system according to an embodiment of the present invention, as shown in Figure 1, at least one advertiser interface 110 and at least one user interface 120 and the advertising service server is connected through the Internet 130 And 140.

In addition, the advertisement service server 140 may further include a database 150 storing personal information of members using the plurality of user interfaces 120 and various information related to advertisements.

The advertiser interface 110 is a terminal device used by an advertiser requesting a production and exposure service of an Internet advertisement. For example, the advertiser interface 110 is a variety of devices that can be connected to the Internet through a personal computer (PC) or a server-class computer.

The advertiser interface 110 provides advertisement source information to the advertisement service server 140 so as to request various advertisement production and exposure services in which characteristics of the advertisement source information are reflected, and costs for the advertisement production and exposure service. The payment is made according to the contract with the advertisement service server 140.

The user interface 120 is a terminal device used by general users who have registered to register as members in the advertisement service server 140. A personal computer (PC), a PDA, and various terminal devices may be used. The interface 120 includes both terminals capable of wired or wireless Internet access.

The Internet 130 refers to an Internet network providing a conventional Internet connection, and should be understood to include both a wired or wireless Internet connection.

The advertisement service server 140 receives and posts advertisement source information from the advertiser interface 110, and registers and publishes an advertisement produced by reflecting characteristics of the advertisement source information from the plurality of user interfaces 120. Through advertising services to a large number of consumers on the Internet through.

Here, the advertisement source information is information including at least one or more of a company name, a company logo, a company corporate spirit, a business type, a product name, a product function, a product advantage, and an advertisement concept requesting an advertisement. The received advertisement service server 140 controls the advertisement source information into a list to make a list, and registers the list information in which the advertisement source information is provided as detailed information in the advertisement request post.

In addition, the form of the advertisement produced by the user interfaces 120 may be any one or two or more of various videos including text, photograph, commercial message (CM) song, flash animation, cartoon, audio, video, and UCC. Composed of media content in a combined form, it is provided as a creative advertisement by free thinking reflecting the personality and inclination of the users using the user interface 120.

As such advertisements are created by a user who is a consumer and includes a function of an advertisement producer, it is possible to produce a consumer advertisement that reflects the personality and inclination of the consumer, and the advertisement effect thereof can be greatly increased.

In addition, the advertisement service server 140 monitors the number of advertisement views of the consumers for the advertisements exposed and serviced on the Internet 130, and according to the monitoring result according to the number of advertisement views of the consumers for the advertisements. Compensation processing is performed to the user interface 120 that provided the advertisement at a corresponding contracted rate.

In this case, the advertisement service server 140 may further include a feedback data signal included in the advertisement for tracking and checking a consumer's inquiry about the advertisement in which the advertisement exposure service is determined. The feedback data signal may be any one of Uniform Resource Locator (URL) information and an Internet Protocol (IP) address.

In addition to the URL or IP, various feedback data information for tracking the advertisement search of the consumer may be applied. That is, the advertisement service server 140 may serve as an advertisement exposure service through its own homepage, an advertisement exposure service through a third party site, and an advertisement exposure service through a large portal site. In this case, when the advertisement exposure service is performed through its own home page, a method of providing a banner form and counting the number of clicks of the banner may be applied.

In addition, in the case of using a third-party site or a large portal site, monitoring information may be provided through a predetermined agreement with the corresponding site, and when the advertisement is selected for the advertisement, the link information is automatically linked through the URL information or the IP address information, and the corresponding inquiry information is provided. It can also be implemented.

In addition, the advertisement exposure service may be distributed to various sites by users and general users of the user interface 120 through scrap, and URLs or IPs or general inquiry feedbacks that can be monitored according to the advertisement even at this time. Preferably, a feedback data signal set in accordance with the mechanism is included.

As described above, the monitoring of the advertisement inquiry is information for the purpose of compensating for the user interface that produced the advertisement by counting the number of inquiries of the consumer, and in the present invention, a conventional feedback mechanism may be used. This is not a feature of the technical idea of the present invention in the technology of applying feedback of the advertisement, but general users participate in the advertisement production according to the advertisement source information of the advertiser, and select the advertisement created by the users to provide the exposure service. Because there is a characteristic in providing.

In addition, the advertisement service server 140 receives advertisements produced from the plurality of user interfaces 120 and selects at least one or more posted advertisements through an evaluation process of the registered plurality of advertisements.

In this case, the selection of the posted advertisement may be made of any one or a combination of two or more among experts, advertisers, and general consumer votes. That is, various examples are applied to the process of selecting an advertisement that can maximize the advertising effect among the ads reflecting the content of the advertisement source information provided by the advertiser.

2 is a functional block diagram illustrating a detailed configuration of an advertisement service server applied as an example to an advertisement service management system according to the present invention.

As shown, the advertisement service server 140 includes an advertisement request processor 141, an advertisement management processor 142, a member management module 143, an advertisement selection module 144, an advertisement monitoring manager 145, and a billing processor. At least one or more of the (146) can be configured.

The advertisement request processor 141 processes the advertisement source information received from the advertiser interface 110 as a list and registers the advertisement request post in the advertisement request processing unit 142. Receive the advertisement produced by reflecting the characteristics of the advertisement source information and register it in the advertisement production post.

In addition, the member management module 143 performs member processing of various personal information of a user who produces and generates an advertisement required by an advertiser based on the advertisement source information, and the advertisement selection module 144 performs the advertisement. The advertisement to be posted is selected through the evaluation process of the advertisement registered in the advertisement production post of the management processor 142.

At this time, the evaluation process of the advertisement is reflected information such as voting methods of experts, advertisers, and general users.

The advertisement monitoring management unit 145 monitors and processes the number of consumer's inquiries about the advertisement posted through the advertisement exposure service, and the billing processing unit 146 performs the advertisement according to the advertisement production request from the advertiser interface 110. Billing processing and compensation processing according to the number of inquiries of the consumer for the advertisement produced and produced according to the advertisement production request of the advertiser.

3 is a functional block diagram illustrating a detailed configuration of a database applied as an example to an advertisement service management system according to the present invention.

As shown, the database 150 is a member information DB (151) for storing various personal information such as personal information, ID and password information associated with the members using the user interface 120, the advertiser interface Ad request post information DB 152 for storing the advertisement request post information of the advertisement source information of the list 110, the advertisement storage DB 153 for storing the advertisement provided from the user interface 120, the advertisement Ad monitoring information DB (154) for storing the monitoring information of the advertisement provided to the advertisement exposure service of the advertisement stored in the storage DB (153), and the advertiser billing processing information according to the advertisement production request, and the consumer of the advertisement At least one or more of the billing information DB 155 for storing compensation processing information according to the inquiry number is configured.

4 is a flowchart illustrating an example of an operation process of an advertisement service management system according to an exemplary embodiment of the present invention.

First, the advertisement service server 140 receives advertisement source information from the advertiser interface 110 connected through the Internet 130. In this case, the advertisement source information may include receiving advertisement source information through offline.

Next, the advertisement service server 140 receives advertisement source information received from the advertiser interface 110, that is, information such as a company name, a company logo, a company corporate spirit, a business category, a product name, a product function, a product advantage, and an advertisement concept. Process it as a list, list it, and register it for ad submissions.

The list registered in the advertisement request post is provided to users who use the user interface 120. In this case, the list information may be provided through the contact means of the users registered as members by the advertisement service server 140, that is, the contact state such as an e-mail or a mobile phone. In addition, users may access the advertisement service server 140 from time to time and directly check the advertisement request post.

Users who check the list informing the advertisement production request posted to the advertisement service server 140 may generate various advertisements indicating their personality and propensity by reflecting the characteristics of the advertisement source information included in the list, thereby generating the advertisement. 140).

Next, the advertisements registered in the advertisement service server 140 are selected as service advertisements to be exposed through various selection methods such as voting methods of expert groups, advertisers, and general users.

The advertisement selected through the above process is an advertisement exposure service through its own home page of the advertisement service server 140, a third party site, and a portal site. In this case, the selected advertisement may be posted on various sites through scraps of general users.

The advertisement selected for the exposure service includes a feedback data signal that can be tracked according to the inquiry of the consumer.

Next, the advertisement service server 140 accumulates the advertisement inquiry information by monitoring the feedback data signal for the advertisement in the advertisement exposure service, and performs a compensation process on the corresponding user interface 120.

At this time, the advertisement service server 140 receives a predetermined advertising fee with an advertiser and compensates a part of the paid advertising cost with the user interface 120 or a consumer without the predetermined advertising cost with the advertiser. According to the number of times the exposure of the advertisement by the advertisement to charge one of the predetermined advertising costs to be applied.

Although the present invention has been described in more detail with reference to the examples, the present invention is not necessarily limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

1 is a system configuration diagram showing an advertising service management system according to an embodiment of the present invention;

FIG. 2 is a functional block diagram illustrating a detailed configuration of an advertisement service server applied to an advertisement service management system according to FIG. 1 as an example.

3 is a functional block diagram showing a detailed configuration of a database applied as an example to the advertising service management system according to FIG.

4 is a flowchart illustrating an example of an operation process of an advertisement service management system according to an exemplary embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110: advertiser interface 120: user interface

130: Internet 140: advertising service server

141: advertisement request processing unit 142: advertisement management processing unit

143: membership management module 144: advertisement selection module

145: advertising monitoring management unit 146: billing processing unit

150: database (DB) 151: member information DB

152: advertisement request post information DB 153: advertisement storage DB

154: advertising monitoring information DB 155: billing information DB

Claims (9)

Connected via the Internet with at least one advertiser interface and at least one user interface, Receiving and posting advertisement source information from the advertiser interface, and registers the advertisement produced by reflecting the characteristics of the advertisement source information from the plurality of user interface to provide an advertisement exposure service to a plurality of consumers on the Internet through the posting It includes; advertising service server, The advertisement service server monitors the number of advertisement views of a consumer for the advertisement exposed and serviced on the Internet. The method of claim 1, The advertisement service server, the advertisement service management system characterized in that for performing a compensation process to the user interface for providing the advertisement at a contracted rate corresponding to the monitoring result according to the number of advertisement views of the consumer for the advertisement; . The method of claim 2, The advertisement service server is configured to further include a feedback data signal in the advertisement to track and check the inquiry of the consumer with respect to the advertisement, the advertisement exposure service is confirmed, The feedback data signal to be included in the advertisement is any one of a Uniform Resource Locator (URL) and an Internet Protocol (IP) address. The method of claim 3, wherein The advertisement source information includes at least one of a company name, a company logo, a company corporate spirit, a business type, a product name, a product function, a product advantage, and an advertisement concept. The method of claim 3, wherein The advertisement is composed of media content of any one or a combination of two or more of various videos including text, photo, commercial message (CM), flash animation, cartoon, audio, video, and UCC. Service management system. The method according to any one of claims 1 to 5, The advertisement service server receives advertisements produced from the plurality of user interfaces and selects at least one or more posted advertisements through an evaluation process of the registered plurality of advertisements. The method of claim 6, The advertisement selection management system, characterized in that the selection of the expert advertisement, the advertiser selection, and the general consumer vote selection, or any combination of two or more. The method of claim 1, The advertisement service server may include: an advertisement request processing unit for processing the advertisement source information received from the advertiser interface as a list and registering the advertisement request information in the advertisement request post; An advertisement management processor configured to receive an advertisement produced by reflecting the characteristics of the advertisement source information from the plurality of user interfaces and register it in an advertisement production post; A member management module that performs member processing of various personal information of a user who produces, generates, and provides an advertisement requested by an advertiser based on the advertisement source information; An advertisement selection module that selects an advertisement to be posted through evaluation processing of the advertisement registered in the advertisement production post of the advertisement management processor; An advertisement monitoring manager configured to monitor a number of inquiry of a consumer about an advertisement posted through the advertisement exposure service; And At least one or more of the billing processing unit for processing the advertiser billing according to the advertisement production request from the advertiser interface, and compensation according to the number of views of the consumer for the advertisement produced according to the advertisement production request of the advertiser; Advertising service management system, characterized in that the configuration. The method of claim 8, The advertisement service server may further include a database storing personal information of members using the plurality of user interfaces and various information related to advertisements. The database may include a member information DB that stores various personal information such as personal information, ID and password information related to members using the user interface; An advertisement request post information DB configured to store advertisement request post information in which advertisement source information of the advertiser interface is processed; An advertisement storage DB for storing the advertisement provided from the user interface; An advertisement monitoring information DB for storing monitoring information of an advertisement provided to an advertisement exposure service among the advertisements stored in the advertisement storage DB; And A billing information DB for storing advertiser billing processing information according to the advertisement production request and compensation processing information according to the number of inquiries of a consumer about the advertisement; Advertising service management system, characterized in that it comprises at least any one of.

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