WO2021235629A1 - Plateforme adaptative de consommation d'articles, système associé et procédé de fonctionnement associé - Google Patents

Plateforme adaptative de consommation d'articles, système associé et procédé de fonctionnement associé Download PDF

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Publication number
WO2021235629A1
WO2021235629A1 PCT/KR2020/016550 KR2020016550W WO2021235629A1 WO 2021235629 A1 WO2021235629 A1 WO 2021235629A1 KR 2020016550 W KR2020016550 W KR 2020016550W WO 2021235629 A1 WO2021235629 A1 WO 2021235629A1
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item
information
user
registered
unit
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PCT/KR2020/016550
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English (en)
Korean (ko)
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모영일
이숙경
모성환
모수환
모윤서
강석규
차원용
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주식회사지앤지커머스
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Priority claimed from KR1020200060096A external-priority patent/KR20210029657A/ko
Application filed by 주식회사지앤지커머스 filed Critical 주식회사지앤지커머스
Publication of WO2021235629A1 publication Critical patent/WO2021235629A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to an adaptive item consumption platform, a system and an operating method thereof, and more particularly, an adaptive item consumption platform that adaptively creates a marketplace for arbitrary image content provided through an unspecified content providing platform; It relates to the system and operation method.
  • the present applicant has been registered for a platform that can adaptively link products, advertisements, etc. to an unspecified third content platform through Korean Patent Registration No. 1808161.
  • a platform activated by linking products, advertisements, etc. to an unspecified content platform is called an adaptive item consumption platform.
  • the 161' patent invention registers a product or advertisement for a video played on a YouTube platform, for example, and displays the registered product or advertisement together with the video when service users press a specific button while watching the video to display the item.
  • a user can, for example, purchase a product related to the video.
  • an object of the present invention is to further improve the above-described patented invention, and an object of the present invention is to provide an adaptive item consumption platform that provides openness to service users and guarantees high-quality service through optimal recommendation.
  • the present invention provides an adaptive item consumption platform that can promote business activation through revenue distribution among related entities such as platform service providers, influencers, product registrants, advertisement registrants, item consumers, and platform operating partners. aim to
  • the above object is an adaptive item consumption platform system for adaptively creating a marketplace for arbitrary image content provided through an unspecified content providing platform according to an aspect of the present invention, wherein an unspecified user uses the image content through a terminal.
  • an item registration unit for registering an item in the market place while playing;
  • a recognition rate measuring unit for evaluating the association between the reproduction portion of the video content corresponding to the item registration time by the item registration unit and the registered item; Determining marketplace information including at least one of an exposure reproduction section, exposure priority, and exposure time of the registered item matching the image content in the marketplace according to the degree of relevance evaluated by the recognition rate measurement unit Marketplace Management Department; and a storage device for storing the information on the image content and the marketplace information. It can be achieved by the adaptive item consumption platform system.
  • the recognition rate measuring unit further comprises an image finder that finds an item that is the same as the registered item in the reproduction part of the video content based on the item registration time, and the recognition rate measuring unit determines that the same type of item found in the image finder is the same.
  • the correlation may be evaluated according to whether it matches the registered item.
  • the recognition rate measuring unit differentiates the degree of association between the same item before and after the item registration time according to the size of the exposure area in the image content, or the recognition rate measuring unit is the same type before and after the item registration time
  • the degree of the association may be differentiated according to the movement speed of the item, or the recognition rate measuring unit may differentiate the degree of the association according to the accumulated number of times or accumulated time exposed before the item registration time.
  • the marketplace management unit divides the reproduction section of the video content in which the registered item is exposed into slots having a constant or variable length to match the item exposure section, and the market place management section determines the degree of the association or the The number or length of the slots allowed to be exposed may be adjusted according to the properties of the video content reproduction section. Furthermore, it may further include a revenue distribution unit that determines the distribution of revenue according to the exposure of the registered item according to a predetermined distribution rule by reflecting the number of slots to which the registered item is exposed.
  • the apparatus further comprises a tag input unit for inputting a reason for item registration from the user, wherein the recognition rate measuring unit is based on the basis of the item registration. It is possible to evaluate the relevance of the registered item.
  • the system further includes a keyword extracting unit for extracting a keyword for the entire video content or a reproduction section, and the recognition rate measuring unit includes a basis for registering the item input from the tag input unit and a keyword extracted from the keyword extracting unit. It is possible to evaluate the relevance of the registered item based on the relevance of .
  • the system includes a predetermined hardware or software button installed in the user terminal; an item requesting unit for requesting the market place management unit for the market place information associated with the image content reproduction portion at the time the button is touched or pressed when the user touches or presses the button while playing the image content; and a marketplace generator configured to receive the market place information matched in response to the request of the item requester from the market place manager and generate the market place according to the market place information.
  • the market place may display the video content and the screen on one screen in a divided manner, and the system distributes revenue according to the consumption of the registered item displayed on the market place according to a predetermined rule. It can be set as what further includes a distribution part.
  • the predetermined rule is a user who registered the exposed or sold registered item in the item register as a profit sharing target, an item consumption platform system operator, a used user terminal manufacturer, an item consumer, and the video content. It may include at least one of a provided platform operator and a third-party information sharer who contributed to item consumption.
  • the recognition rate measuring unit relates to a title, a hashtag, a caption, information about a taste included in an image, smell information included in an image, and a place included in the image in evaluating the relevance of the registered item.
  • the relevance of the registered item may be evaluated from text information including at least one of information and information about a situation included in an image, and the marketplace management unit is based on the text information and the information on the registered item.
  • the related item may be crawled and included in the market place information.
  • the marketplace management unit causes the recognition rate measurement unit to evaluate the association between the registration item and the reproduction part of the image content that does not correspond to the registration time of the registered item, and the image content that is related to the registered item may be included in the marketplace information as an exposure section of the registered item.
  • the above object is an adaptive item consumption platform that adaptively creates a marketplace for arbitrary image content provided through an unspecified content providing platform according to another aspect of the present invention, wherein the image content is reproduced in a user terminal an item registration unit for allowing a user to register an item in the market place during the process; a predetermined hardware or software button installed in the user terminal; an item requesting unit for requesting, from an external server, a registration item associated with the image content reproduction portion at the time the button is touched or pressed when the user touches or presses the button while playing the image content; and a marketplace generator configured to receive and display the associated registration item and predetermined marketplace information on the associated registration item from the external server in response to the request of the item requesting portion, thereby generating the marketplace, wherein the marketplace includes: The information may be achieved by the adaptive item consumption platform, characterized in that it includes at least one of exposure time, exposure priority, and exposure status corresponding to the video content reproduction portion of the registered item. wherein the marketplace information is generated based on a correlation between the registered
  • the above object is an adaptive item consumption platform operating method for adaptively generating a marketplace for arbitrary image content provided through an unspecified content providing platform according to another aspect of the present invention, wherein the image content is reproduced during playback.
  • activating item registration according to a first user's input receiving, from the first user, item information for registering the item and information on the video content reproduction section desired to be exposed in association with the registered item; evaluating the correlation between the registration item and the associated video content reproduction section; According to the result of the relevance evaluation, at least one of whether the registered item is exposed, the length of a reproduction time in the video content connected to the item in relation to the exposure section, or the priority of exposure when there are a plurality of registered items, is displayed on the marketplace information determining as and storing the marketplace information.
  • the evaluating of the relevance may include: finding an item of the same type as the registered item in the video content playback section desired to be exposed, input by the first user; and evaluating the relevance based on at least one of an in-screen exposure area, an exposure time, a movement speed, a previous cumulative number of exposures, or a previous cumulative exposure time within the video content playback section in which the same type of item is desired to be exposed.
  • the method may further include: providing the marketplace information associated with the video content to a terminal of the second user in response to an input of a second user playing the video content; and generating, in the second user's terminal, a market place based on the market place information and displaying it together with the image content. and collecting consumption information when the second user consumes the registered item through the created marketplace; and distributing a profit according to consumption of the registered item according to a predetermined rule based on the consumption information.
  • the present invention enables a high-quality adaptive item consumption platform service to be provided by automatically measuring the correlation with video content and providing an optimal item recommendation function.
  • FIG. 1 is a block diagram of an adaptive item consumption platform system according to an embodiment of the present invention.
  • FIG. 2 is a reference diagram for explaining a playback timeline and slot of video content used when registering an item in a platform system according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a process of registering an item in the platform system of FIG. 1 according to an embodiment of the present invention.
  • FIG. 4 is a block diagram of an adaptive item consumption platform system according to another embodiment of the present invention.
  • FIG. 5 is a flowchart for explaining the system-based marketplace creation and consumption process of FIG. 4 according to an embodiment of the present invention.
  • FIG. 6 is an exemplary diagram of a system for providing an advertisement consumption platform consumed based on influencer content of a social media platform according to an embodiment of the present invention.
  • FIG. 7 is a schematic diagram showing the configuration of an advertisement consumption platform providing system in which a server device is connected to communicate with a plurality of user terminals to provide an advertisement consumption platform according to another embodiment of the present invention.
  • FIG. 8 is a schematic diagram illustrating a server configuration of a system configured to provide an advertisement consumption platform according to an embodiment of the present invention.
  • FIG. 9 is an exemplary diagram showing advertisement information stored in an advertisement DB according to an embodiment of the present invention.
  • the adaptive item consumption platform system is a platform system that has adaptability that can be linked to any video content provided by an unspecified content providing platform, and creates a marketplace by the method presented in the present invention.
  • an item is a product to be consumed in the generated marketplace, and includes various objects such as tangible goods such as products, intangible services such as advertisements, chatting/discussion/information sharing services, and the like. It includes things that can be exchanged for free or for free through
  • the adaptive item consumption platform system 1 includes an item registration unit 10, a recognition rate measurement unit 20, a marketplace management unit 30, a tag input unit 40, and keywords. It is configured to include an extraction unit 50 , a storage device 60 , and a revenue distribution unit 70 . All or part of these functional blocks may be implemented through a user terminal or server, specifically, a microprocessor, memory, and software may be integrated and implemented, and may be integratedly operated by one processor or implemented by two or more multi-processors. of course there is In addition, it should be understood that these processors perform software for performing respective functions described below for each functional block, and therefore each block refers to software and a memory storing the same in addition to the processor in an integrated manner.
  • the item registration unit 10 allows an unspecified user to register an item in the marketplace while playing video content through the terminal, and a user interface that allows the user to input an item to be registered and the registration time of the registration item It may be implemented by including a timeline setting unit for associating with the playback part of the video content corresponding to . It is a user interface that allows the user to register an item even when registering an item on the initial screen before playback of the video content, and can register all or part of the playback section of the video content that the user wants to expose by registering the item. can be implemented.
  • the item registration unit 10 may be provided in the user terminal, and some functions may be provided in the server and implemented separately in the user terminal and the server.
  • the item registration unit 10 is a functional block that is functionally divided.
  • an input window of a customized form may be activated.
  • An input window may be activated.
  • the user can directly select the video content playback section to be registered in association with each item.
  • a user can store a specific playback section as a section to expose an item by using a timeline and a playback time display bar that are generally provided to graphically show a video playback time. That is, as shown in FIG. 2 , a plurality of slots 311 , S1 to Sn dividing the playback timeline 310 of the video content 300 are presented, and a user who wants to register an item is exposed to the registered item. You can choose the slot you want.
  • the slots 311 may be uniformly arranged to have a constant time length, or may be preset to different lengths of the slots 311 according to a scene change in image content.
  • the user may select the slot 311 or adjust the time length of the desired slot 311 to determine the registration section, and to match the slot 311 section of the video content.
  • the user may register an item for the entire playback section of the video content, and in this case, the item is not linked at the time of registering the item.
  • the recognition rate measurement unit 20 of the platform system 1 evaluates the association between the reproduction portion of the video content corresponding to the item registration time by the item registration unit 10 and the registered item.
  • the association is for evaluating the appropriateness of item registration, preventing the reliability of the platform service according to the present invention from being lowered due to the impure intention of an unspecified user, and promoting effective item consumption by efficiently utilizing limited resources.
  • a user with malicious intent may register spam advertisements and links to obscene sites.
  • the system 1 stores such spam advertisements, information on obscene site information, that is, video titles, texts, URLs, videos, images/images exposed for specific body parts, specific phone numbers, etc. in advance. city), and through video/image/text comparison with registered items, information on inappropriate sites including obscene sites can be blocked.
  • Relevance does not simply mean the degree of relevance between the item and the video content to be played, but comprehensively includes the possibility that the corresponding playback part may induce the actual consumer to consume the item.
  • the recognition rate measurement unit 20 evaluates the item-content association in various ways and/or in a combination of various methods.
  • the user wants to register the hat worn by the main character in a specific playback section of the video content, it can be determined whether the hat, which is the item the user wants to register, and the hat worn by the main character match or are the same. .
  • the recognition rate measuring unit 20 may include an image finder (not shown) that finds an item that is the same as the registered item in the playback portion of the video content corresponding to the item registration time or in the playback section set by the user, A similar item found in a finder (not shown) may be evaluated for relevance according to whether or not it matches a registered item.
  • the image finder may be implemented with various image search engines, and recognizes the same or the same type of item by searching for a specific item within the image content. These search engines have traditionally used a technique to determine similarity by comparing them in pixel units in consideration of the size and exposure direction in the image of the item based on the shape and color of the registered item, but recently, using AI It finds the same or the same item in the video based on learning.
  • the recognition rate measuring unit 20 may evaluate to be related if the same or the same type of item matching the registered item is located within the video content playback section or the selected slot, otherwise, it may be evaluated as not related.
  • the recognition rate measuring unit 20 may calculate an exposure area in an image frame of the detected same or the same type of item.
  • the exposure area can be calculated based on the number of pixels in the area of the item image found in the image finder. The larger the exposure area, the higher the viewer's recognition rate can be differentially evaluated.
  • the viewer's recognition rate of video content can be evaluated by measuring the degree of spatial movement of the same or the same type of item between video frames sampled at regular time intervals as the size of the MPEG motion vector. can be used as a single argument to
  • the recognition rate measuring unit 20 may evaluate the correlation based on the exposure time of the detected same or the same type of item in a playback section or slot to be compared. If the exposure time is long, it can be evaluated that the viewer's recognition rate is high, and this can be used as a factor in the relevance evaluation. To this end, the number of sampled frames to which the corresponding item is exposed may be calculated, and the exposure time may be calculated in consideration of the sampling time interval.
  • the market place management unit 30 generates market place information as basic information for creating a marketplace for each registered item according to the degree of relevance evaluated by the recognition rate measurement unit 20 .
  • the marketplace information is not generated, and if there is a correlation, the reproduction section information to link the registered item according to the degree of association, the information of the reproduction slot, the exposure priority between a plurality of items, the registration item Generates marketplace information including at least one of information about
  • the market place management unit 30 does not allow item registration for the corresponding playback section or slot, and thus the viewer It is prohibited to consume items that are not permitted while watching the corresponding playback section.
  • the market place management unit 30 may automatically adjust the playback section or slot associated with the registered item, unlike the setting of the user who registered the item, and if there is a slot designated by the user, all or Partially adjust the tolerance and provide information to registered users.
  • the market place management unit 30 provides information by searching for the requested information from the storage device 60 , and provides information on information use. It controls the overall flow of the system so that the profits can be distributed according to item consumption.
  • the tag input unit 40 is for allowing the user to input the reason for registering the item when the correlation of the registered item evaluated by the recognition rate measuring unit 20 is less than or equal to a predetermined criterion.
  • the basis for item registration can be limited to short phrases such as hashtags, for example, and functions such as an automated image finder can be provided by allowing the user to directly explain the relevance that cannot be found in the playback part at the time of registration of the video content. complement
  • the keyword extraction unit 50 extracts keywords for the entire video content or the reproduction section, so that the recognition rate measurement unit 20 evaluates the correlation with the tag information input by the user through the tag input unit 40 .
  • the keyword extraction unit 50 obtains information about the video content, for example, the title of the movie, URL, service provider, influencer, etc. from the recognition rate measurement unit 20 or the user terminal, and the video content is the title, Extracts key keywords from text such as subtitles, OCR, and hashtag information.
  • the storage device 60 stores the registration item and information about the reproduction section of the video content related to the registration item, the exposure degree of the registration item, and the like. Accordingly, when a consumer requests an item for a playback section stored while viewing video content, information on a registered item and its exposure degree is retrieved and provided through the market place management unit 30, so that the Let the place be created.
  • the revenue distribution unit 70 is for determining the revenue distribution according to the exposure of the registered item according to a predetermined distribution rule by reflecting the number of slots to which the registered item is exposed, and determines the profit according to the amount of exposure time according to the attribute of the item and/or in addition to this, various distribution rules, such as distributing the profits according to the actual item sales in connection with the amount of exposure time, may be utilized.
  • the amount of exposure time may be replaced with the size of the degree of relevance presented by the recognition rate measuring unit 20 mentioned above, and a business model that allows the total amount of revenue to increase as the degree of relevance increases may be presented.
  • the profit sharing rate of the total revenue between the parties to the revenue distribution can be determined in advance by a contract, for example, a user who registered an item, a platform service operator providing video content, a terminal manufacturer, and the platform system disclosed in FIG. (1) It can be operated in such a way that uniform revenue is distributed to multiple parties such as the operator, or the revenue share is differentially paid to specific parties, such as influencers, depending on the degree of contribution by contract. And, since people from various countries can participate in the global market due to the nature of the platform's operation, it is desirable to use a reward system that is easy to exchange, such as cryptocurrency, in order to eliminate problems that appear in the complicated exchange process.
  • a reward system that is easy to exchange, such as cryptocurrency, in order to eliminate problems that appear in the complicated exchange process.
  • FIG. 3 is a flowchart illustrating a process of registering an item in the platform system 1 of FIG. 1 according to an embodiment of the present invention, between the components of the platform system 1 disclosed in FIG. 1 with reference to FIG. Let us explain the organic action relationship.
  • the adaptive item consumption platform system 1 starts with an unspecified user watching video content provided by an unspecified content provider through his/her terminal (S1).
  • the user may request item registration in a specific playback part of the video content through the item registration unit 10 (S2).
  • the item registration unit 10 can create and provide a menu or window for user input, and provides a UI that can input the item and specify the size/number of the playback section or slot to be registered as described above. do.
  • the recognition rate measurement unit 20 evaluates the correlation between the item presented by the user and an image in a playback section or slot designated to be registered (S3).
  • the association is evaluated as to whether an item of the same or the same type as the item presented by the user is present in the corresponding image portion (S4), and if there is a correlation (S4), the level is determined (S7).
  • the degree of relevance is related to the possibility of recognizing the corresponding item by the viewer, and the recognizing possibility of the item is determined by comprehensively determining, for example, the exposure area in the screen, the moving speed, the exposure time, the cumulative number of exposures, etc. to determine the degree of relevance. evaluated in various ways.
  • the user can directly input short tag information regarding the correlation of the item through the tag input unit 40 (S5), and the keyword extraction unit 50 selects the main keyword from the video content. Extract (S6).
  • the recognition rate measurement unit 20 compares the tag information input by the user with the extracted main keyword and re-evaluates the relevance (S7).
  • the market place management unit 30 Based on the degree of relevance evaluated by the recognition rate measuring unit 20, the market place management unit 30 exposes the registered item for how many times, that is, how many slots or how long slots, in relation to the reproduction part at the time of registration. It is decided whether to do it (S8).
  • the information on the matched registered item, the reproduction section, and the exposure degree are correlated and recorded in the storage device 60 so that necessary market place information can be provided upon a request from any consumer platform 200 ( S9).
  • the adaptive item consumption platform system 1 includes a predetermined hardware or software button 81 installed in a terminal in addition to the system 1 of FIG. 1, an item request. It may be configured to further include a unit 82 , and a marketplace creation unit 83 .
  • the platform system 1 disclosed in FIG. 4 is largely divided into a user terminal 2 and a server 3 so that each functional building block is divided.
  • the user terminal 2 includes an item registration unit 10, a tag input unit 40, a button 81, an item request unit 82, and a market place creation unit 83, and a server ( 3) is configured to include a recognition rate measurement unit 20 , a market place management unit 30 , a storage device 60 , and a revenue distribution unit 70 .
  • a server 3) is configured to include a recognition rate measurement unit 20 , a market place management unit 30 , a storage device 60 , and a revenue distribution unit 70 .
  • the server 3 participates in item registration and market place creation in the user terminal 2 through information exchange with the user terminal 2 .
  • the item request unit 82 reproduces the image content at the time of the touch or press of the button 81 when the user touches or presses the button 81 while playing the image content. This is for requesting the registration item associated with the part to the market place management unit 30 .
  • the market place creation unit 83 receives market place information such as a registered item according to the request of the item request unit 82 from the market place, and displays the received registered item according to the degree of exposure of the matched item to the market place. create
  • the marketplace may display the image content and the screen on one screen in a split method.
  • FIG. 5 is a flowchart for explaining the market place creation and consumption process based on the system 1 of FIG. 4 according to an embodiment of the present invention.
  • the consumer activates the adaptive item consumption platform according to the present invention by pressing or touching the button 81 in a specific playback part while viewing the video content through the terminal 2 .
  • the item requesting unit 82 transmits information about the image content, for example, URL, movie title, image content title, time information, etc. to the playback part in which the button 81 is activated, to the market place management unit of the server 3 .
  • a still image and image selection UI may be additionally provided so that the user can directly select an item of interest in the image content.
  • the place management unit 30 receives, from the storage device 60, market place information necessary for creating a marketplace, such as information on a matching registered item and information related to an exposure degree related thereto, from the storage device based on the received information, and the user terminal (2) and transmitted to the marketplace creation unit 83 of
  • the market place creation unit 83 creates a market place based on the provided registration item and time information on the degree of exposure. This can be provided automatically to ensure that the marketplace is continuously personalized and active.
  • the market place creation unit 83 provides exposure status and time information for each registered item to the market place management unit 30 , and when the consumer consumes the registered item, that is, consumption according to item attributes such as clicking on an advertisement banner or purchasing a product. , the corresponding information is also transmitted to the market place management unit 30 .
  • the revenue distribution unit 70 calculates the revenue and distributes the revenue according to a predetermined distribution rule.
  • a predetermined virtual currency or cyber money inside the platform may be utilized for profit distribution, and thus may be linked with an external virtual currency service platform.
  • the present invention is not limited to the order of its functional procedures, unless the logical precedence is clear as such.
  • an influencer creates content, provides it to an unspecified consumer through a social media platform of a third content provider such as YouTube, and registers a product advertisement as an item and consumes it.
  • a third content provider such as YouTube
  • the term of the item consumption platform described above is substantially the same as the advertisement consumption platform, and the content provider platform is called a social media platform.
  • users who run or use the advertisement consumption platform consumed based on the influencer content of the social media platform may be represented as “first user”, “second user”, and “third user”.
  • the first user may represent an influencer who creates various contents on a social media platform and shares it with other users.
  • the second user may represent an advertiser or a service provider (eg, a service provider that provides various services on a social media platform).
  • the third user may represent a general user or general user and an influencer or advertiser at the same time.
  • user interest information may mean all interest elements (eg, interest fields such as content, influencers, keywords, travel, exercise, etc.) that the user has.
  • user interest information includes user personal information, information detected from the content used by the user, the user's content consumption path, the platform inflow path, and the access time and date (for example, the date on the calendar, Christmas, a specific date such as New Year's Day), the weather or situation around the user, job information of the user, and the like.
  • detecting information refers to information extracted based on a content screen currently viewed through a user terminal through a third user selecting or clicking an event button (eg, a hardware or software button) on the terminal.
  • the detection information includes text, image, sound (eg, human voice, music, animal sound, natural sound such as water flowing sound, wind sound), smell, place, situation, etc. in the video of the content.
  • sound eg, human voice, music, animal sound, natural sound such as water flowing sound, wind sound
  • smell, place, situation, etc. in the video of the content.
  • Indicative information eg, content introduction phrases, keywords (eg, hashtags), influencer's reputation and third user review information, etc. may be included.
  • the advertisement consumption platform providing system 1000 may include a user terminal 1100 and a server device 1300 connected to the user terminal 1100 through a network 1200 .
  • the user terminal 1100 is illustrated as a smart phone, but the present invention is not limited thereto, and is provided with a communication module to enable network connection, and any electronic device capable of outputting content by accessing a server device (for example, , desktop PC, tablet PC, etc.).
  • the user may access the social networking service through an interface (eg, a touch display, a keyboard, a mouse, a touch pen or stylus, a microphone, a motion recognition sensor) of the user terminal 1100 .
  • the user can access various social networking services or social media services (eg, Twitter, Instagram, Facebook, Tumblr, Naver Band, Kakao Story, YouTube, etc.) using the user terminal 1100 . have.
  • the network 1200 may be configured to enable communication between the user terminal and the server device 1300 .
  • the network depends on the installation environment, for example, Ethernet (Ethernet), a wired home network (Power Line Communication), a wired network such as a telephone line communication device and RS-serial communication, a mobile communication network, a WLAN (Wireless LAN), Wi-Fi , Bluetooth, and a wireless network such as ZigBee, or a combination thereof.
  • the user terminal 1100 may output the content 1160 provided by the social networking service as it accesses the social networking service.
  • the user may generate a user event such as sharing the content output to the user terminal 1100 or pressing “Like”.
  • the user may generate a user event by clicking the user event buttons 1120 and 1140 to obtain information on an advertisement or product related to the currently viewed content 1160 .
  • the buttons 1120 and 1140 may be triggers for the advertisement consumption platform providing system to operate.
  • the button may be configured as a physical button 1120 and/or a software button 1140 displayed on the screen 1160 .
  • the user terminal 1100 may execute an advertisement consumption platform providing system (or an application executed by the corresponding system), and the user provides the advertisement consumption platform providing system may consume or purchase advertisements or advertisement-related products, contents, etc. on the advertisement consumption platform.
  • an application or software that controls and executes the system for providing an advertisement consumption platform may be implemented through an open API or an open source when a user event button is driven, and a UI adaptive to the corresponding platform and Services may be provided.
  • a physical button eg, a fixed button such as a power button or a side button, a volume control button
  • software that is linked with a social networking service-based advertisement consumption platform providing system while a user uses or consumes content
  • a button eg, a home button or an assistance button displayed on the touch screen
  • the operating system of the user terminal 1100 may execute a program that provides an advertisement consumption platform.
  • the advertisement consumption platform providing program executed by the user terminal 1100 may be an application displayed on all or at least a part of the display of the user terminal 1100 .
  • the advertisement consumption platform providing program executed by the user terminal 1100 may be a background program not displayed on the display of the user terminal 1100 .
  • the user terminal 1100 and the server device 1300 if a user event through the physical button 1120 or the software button 1140 is detected, the content 1160 and/or the power creator or influencer (hereinafter referred to as "influencer") Unseo”) information may be extracted and stored in the database of the server device 1300 .
  • the extracted influencer information may be output to the user terminal 1100 through a user interface (UI) of the advertisement consumption platform providing program.
  • UI user interface
  • FIG. 7 is a schematic diagram illustrating a configuration of an advertisement consumption platform providing system in which a server device is connected to communicate with a plurality of user terminals in order to provide an advertisement consumption platform according to another embodiment of the present disclosure.
  • the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n can communicate with the server device 1300 through the network 1200.
  • Each of the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n has the same or similar function or configuration to the user terminal 1100 described with reference to FIG. 6 .
  • the user in each of the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n, the user is a social networking service-based advertisement consumption platform
  • a button eg, a physical button or a software button linked with the providing system
  • a program for providing the advertisement consumption platform to the corresponding user terminal may be executed.
  • the advertisement consumption platform providing system consumes advertisements of different configurations according to subjects using the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n. platform can be provided.
  • the subject using each of the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n is to be an influencer, an advertiser, and a general user.
  • the operation and configuration of the advertisement consumption platform having different configurations according to the subject of use will be described in detail with reference to FIGS. 8 to 8 below.
  • the server device 1300 of the advertisement consumption platform providing system includes a detection information extraction unit 3100 , a UI driving unit 3200 , a service insertion unit 3300 , an AI analysis unit 3410 , and AI explanation. and a conversation unit 3420 , a user interest extraction unit 3500 , and a database 3600 .
  • the database 3600 may include an influencer DB 3620 , an advertisement DB 3640 , and a user DB 3660 .
  • the database 3600 is illustrated as being included in the server device 1300 , but the present invention is not limited thereto. ) and may be configured to be connected by communication.
  • the server device 1300 may be configured to transmit/receive arbitrary information or data to and from a plurality of user terminals through a communication module (not shown).
  • the communication module may receive information on influencer content output or stored in a corresponding user terminal from each of a plurality of user terminals.
  • Information of the influencer content received from the user terminal by the communication module (not shown) may be provided to the detecting information extraction unit 3100 .
  • information on the influencer content received from the user terminal by the communication module (not shown) may be provided to the user interest extraction unit 3500 .
  • the communication module (not shown) receives information on the influencer content from the first user terminal or the third user terminal being used by the influencer, the information extracting unit 3100 for detecting the influencer content ) can be provided.
  • the communication module may receive the information of the influencer content from the third user terminal being used by the general user, and provide the information to the detecting information extracting unit 3100 and/or the user interest extracting unit 3500 . have. Meanwhile, the communication module may receive an influencer requirement from the first user terminal. Influencer requirements may include, for example, advertisement posting time, unit price per advertisement, type of advertisement, and the like. In addition, the communication module may receive the advertiser's request from the second user terminal being used by the advertiser. The advertiser requirements may include, for example, the number of followers of the influencer of the content to be posted with the advertisement, the daily average content playback time, target information, and the like.
  • the third user terminals 2100_1 to 2300_n being used by a general user (“third user”) trigger a user event button (eg, a hardware button or a software button) operated by the third user as a trigger.
  • a user event button eg, a hardware button or a software button
  • information on the influencer content output to the third user terminals 2300_1 to 2300_n may be provided to the detecting information extractor 3100 through a communication module (not shown).
  • the detecting information extracting unit 3100 may extract detecting information from information of the influencer content.
  • the detecting information is information that can represent the main keyword of the influencer content and the corresponding influencer content (eg, character information extracted by analyzing the corresponding content OCR (optical character recognition)) or sharing of the influencer content , evaluation and advertisement collaboration information.
  • the sharing, evaluation, and advertisement collaboration information of the influencer content may include information related to simply sharing or recreating the influencer content with other platforms.
  • the general user may output 'content A' generated by the influencer to the third user terminal.
  • the user may drive a hardware or software button while displaying 'content A' on the third user terminal.
  • the information of 'content A' may be transmitted to the detection information extraction unit 3100 of the advertisement consumption platform providing system.
  • the detection information extraction unit 3100 may extract detection information from 'content A'.
  • the detection information may be a keyword such as 'chicken' or 'mukbang'.
  • the UI driver 3200 may configure a basic UI of the advertisement consumption platform by using the detection information.
  • the basic UI of the advertisement consumption platform may be configured to display detection information and a service preset by a corresponding user.
  • the service preset by the user may include 'product sale' or 'shopping', 'transaction', 'online communication room' or social networking service, 'advertisement', 'game', and the like.
  • a user may generate revenue by communicating with an influencer or other subscribers who have created content through a service implemented or displayed as a basic UI, or by selling promotional products.
  • product information is curated by extracting product information that is related to or similar to detection information from another e-commerce platform (eg, Amazon or eBay, etc.) This can be done.
  • the service insertion unit 3300 may additionally insert the advertisement received from the second user terminal into the basic UI of the advertisement consumption platform.
  • the subject of the second user terminal is an advertiser
  • the advertiser may transmit advertisement information of a product to be advertised by the advertiser to the server device 1300 of the advertisement consumption platform providing system using the second user terminal.
  • the advertisement information may be stored in the advertisement DB 3640 of the database 3600, and the service insertion unit 3300 may edit and change the basic UI of the advertisement consumption platform by using the advertisement information stored in the advertisement DB 3640. have.
  • the service inserter 3300 edits and changes the basic UI of the advertisement consumption platform by using product information related to the detection information, collected from other e-commerce platforms (eg, Amazon, eBay, etc.) can
  • the service inserting unit 3300 may insert one or more advertisement information among a plurality of advertisement information stored in the advertisement DB 3640 into the UI of the advertisement consumption platform.
  • the AI analysis unit 3410 included in the service insertion unit 3300 considers the correlation between the detection information extracted from the influencer content and the plurality of advertisement information stored in the advertisement DB 3640 , and a plurality of advertisements It is possible to extract a target advertisement highly related to the detection information from the information.
  • the service insertion unit 3300 may insert the target advertisement into the UI of the advertisement consumption platform. After the advertisement consumption platform UI is configured in this way, the corresponding advertisement consumption platform may be provided and displayed to the third user terminal.
  • the AI analysis unit 3410 may compare the requirements of the influencer received from the first user terminal and the requirements of the advertiser received from the second user terminal.
  • the AI analysis unit 3410 may output a result of comparing the requirements of the influencer and the requirements of the advertiser, and the matching result of the influencer and the advertiser having a comparison result of a certain degree of similarity or higher.
  • the AI analysis unit 3410 when there is no comparison result of more than a certain degree of similarity as a result of comparing the requirements of the influencer and the requirements of the advertiser, transmits the comparison result to the user terminal of the influencer or the advertiser, and You can request modification of the requirements from the Luenser or the advertiser.
  • the service insertion unit 3300 may insert at least one of a plurality of product information collected from other e-commerce platforms into the UI of the advertisement consumption platform.
  • the AI analysis unit 3410 included in the service insertion unit 3300 considers the correlation between the detection information extracted from the influencer content and the plurality of product information, and the correlation with the detection information from the plurality of product information. This high target product information can be extracted.
  • the service insertion unit 3300 may insert the target product information into the UI of the advertisement consumption platform. After the advertisement consumption platform UI is configured in this way, the corresponding advertisement consumption platform is provided and displayed to the third user terminal, so that product information curation can be executed.
  • the AI analysis unit 3410 extracts advertisements related to 'chicken' and 'mukbang' from the advertisement DB 3640 . can do.
  • the service insertion unit 3300 may configure the UI of the advertisement consumption platform by using the target advertisement.
  • the UI of the advertisement consumption platform may be composed of detecting information, service, and target advertisement. After the advertisement consumption platform UI is configured, the corresponding advertisement consumption platform may be provided and displayed to the third user terminal.
  • the influencer or advertiser based on the matching result of the influencer and the advertiser (received from the AI analysis unit 3410) displayed on the first user terminal or the second user terminal, whether additional advertisement can be decided
  • the influencer or advertiser may proceed with payment for a premium service for providing additional advertisements through the first user terminal or the second user terminal.
  • the AI analysis unit 341 may execute the above-described procedure to output the matching results of additional influencers and advertisers again.
  • the AI analysis unit 3410, the user interest information of the first user terminal for example, information about interest products, fields of interest, possessed talent, etc.
  • detection information and user interest information and di may be mediated by matching user interest information between the users.
  • the AI analysis unit 3410, the user talent information of the first user terminal eg, talent information related to content production
  • the other user's talent information eg, the user of the first user terminal Talent information that is not possessed or lacking
  • the AI explanation and dialogue unit 3420 may utilize the explainable AI to explain why the advertisement consumption platform recommends the advertisement, and may provide a dialogue between the user and the artificial intelligence (AI).
  • AI artificial intelligence
  • the AI explanation and dialogue unit 3420 uses a variety of information (eg, text, audio, image, animation, 3D graphics, etc.) suitable for the user level according to the 6th principle for the reason for recommending and providing advertisements. can be described, and a two-way conversation between the user and the advertisement consumption platform can be executed.
  • the information output by the AI description and conversation unit 3420 may be fed back to the influencer and the advertiser (ie, the first and second user terminals).
  • the user interest extracting unit 3500 may receive influencer content information through a communication module (not shown) according to the operation of the user event button of the third user terminal being used by the general user.
  • the influencer content may be content provided by the social networking service as the third user terminal accesses the social networking service.
  • the advertisement consumption platform providing system may extract user interest information from the influencer content being output to the third user terminal.
  • the user's interest information may be extracted at predetermined intervals before and after the content reproduction time displayed on the third user terminal when the user presses the button. For example, if the user drives the button of the third user terminal when '5 minutes and 12 seconds' has elapsed from the playback start time while watching the video content generated by the influencer, the user's interest information is the video content It can be extracted in the range where '5 minutes 02 seconds' to '5 minutes 22 seconds' have elapsed from the playback start time of .
  • the AI analyzer 3410 may extract a target advertisement from the plurality of advertisement information in consideration of the association between the user interest information and the plurality of advertisement information stored in the advertisement DB 3640 . .
  • the extracted target advertisement and user interest information may configure the advertisement consumption platform UI through the UI driving unit 3200 together with the service provided by the influencer.
  • the UI driver 3200 is 'chicken'
  • Ad consumption platform UI can be configured using related advertisements, user interest information, and services provided by the influencer. After the advertisement consumption platform UI is configured in this way, the advertisement consumption platform may be transmitted and displayed to the third user terminal.
  • the influencer DB 3620 may store influencer information (eg, gender, age, influence, etc.).
  • influencer information eg, gender, age, influence, etc.
  • the detecting information extraction unit 3100 extracts influencer information from content displayed by an application executed on the user terminal 1100 , and the corresponding influencer information is the influencer information. It is checked whether it is stored in the Luencer DB 3620 . If the influencer information extracted by the detecting information extraction unit 3100 is stored in the influencer DB 3620 , the target influencer may be determined based on the information. On the other hand, if influencer information is not stored in the influencer DB 3620 , the detecting information extractor 3100 may store the extracted influencer information in the influencer DB 3620 . Also, the influencer DB 3620 may store information about influence, content evaluation, influencer evaluation, etc. of the influencer received from the third user terminal.
  • the advertisement DB 3640 may receive and store advertisement information received from the second user terminal.
  • the AI analyzer 3410 may execute correlation evaluation between the advertisement information stored in the advertisement DB 3640 and the detection information and user interest information.
  • the target advertisement determined to be highly relevant by the AI analysis unit 3410 may constitute the UI of the advertisement consumption platform.
  • the user DB 3660 may store user interest information extracted through the user interest extraction unit 3500 for each user.
  • the interest information for each user stored in the user DB 3660 may be used for an advertisement target of the corresponding user later. Also, the user DB 3660 may store evaluation information evaluated by the user on the influencer together.
  • FIG. 9 is an exemplary diagram illustrating advertisement information stored in an advertisement DB according to an embodiment of the present disclosure.
  • the advertisement information may include information such as an advertisement topic for each advertisement, an advertisement keyword, a target gender, and a target age received from the second user terminal being used by the advertiser.
  • the advertisement subject of 'a advertiser' is 'fashion goods'
  • the advertisement keyword is 'fashion/miscellaneous goods/bags/brands/fashion/celebrity bags/sponsorship'
  • the target gender and age of the advertisement is It can be stored as ' woman' and '20s/30s/40s' respectively.
  • the advertisement information is stored in the advertisement DB 3640 , and may be used by the AI analyzer 3410 to evaluate the correlation between the detection information and the user interest information.
  • the target advertisement determined to be highly relevant by the AI analysis unit 3410 may constitute the UI of the advertisement consumption platform.
  • FIGS. 1 to 5 allow items to be registered and consumed based on information with the item displayed in the video content
  • FIGS. 6 to 9 show a specific item called advertisement as various information of the video content. For example, it shows a slightly different flow as it is registered based on text information such as title, hashtag, etc. or provided by searching from a server.

Abstract

La présente invention concerne une plateforme adaptative de consommation d'articles, un système associé et un procédé de fonctionnement. La présente invention concerne une plateforme adaptative de consommation d'articles pour générer de manière adaptative une place de marché dans un contenu d'image prédéterminé fourni par le biais d'une plateforme de fourniture de contenu non spécifique. Le système comprend : une unité d'enregistrement d'article permettant à un utilisateur non spécifique d'enregistrer un article sur la place de marché tout en reproduisant le contenu d'image par le biais d'un terminal ; une unité de mesure de taux de reconnaissance pour estimer la pertinence entre l'article enregistré et une partie de reproduction de contenu d'image correspondant à un instant auquel l'article est enregistré par l'unité d'enregistrement d'article ; une unité de gestion de place de marché pour déterminer, selon le degré de pertinence estimé par l'unité de mesure de taux de reconnaissance, des informations de place de marché incluant une section de reproduction d'exposition et/ou une priorité d'exposition et/ou un temps d'exposition de l'article enregistré qui est mis en correspondance avec le contenu d'image dans la place de marché ; et un dispositif de stockage pour stocker des informations sur le contenu d'image et des informations sur la place de marché. Par conséquent, la présente invention peut fournir une fonction de recommandation d'article optimale par une mesure automatique de la pertinence entre un article et un contenu d'image, ce qui fournit un service de plateforme adaptative de consommation d'articles de grande qualité.
PCT/KR2020/016550 2020-05-20 2020-11-23 Plateforme adaptative de consommation d'articles, système associé et procédé de fonctionnement associé WO2021235629A1 (fr)

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KR10-2020-0060096 2020-05-20
KR1020200060096A KR20210029657A (ko) 2019-09-06 2020-05-20 소셜 미디어 플랫폼에서 인플루언서의 제3 수익 창출 서비스 제공 시스템 및 방법
KR20200156711 2020-11-20
KR10-2020-0156711 2020-11-20

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