WO2017007080A1

WO2017007080A1 - Online shopping mall reserve point management system

Info

Publication number: WO2017007080A1
Application number: PCT/KR2015/012423
Authority: WO
Inventors: 표순섭
Original assignee: 표순섭
Priority date: 2015-07-09
Filing date: 2015-11-18
Publication date: 2017-01-12
Also published as: KR20170006666A

Abstract

The present invention relates to an online shopping mall reserve point management system, which accumulates reserve points according to product purchase at a shopping mall. An embodiment of the present invention may comprise: a seller terminal which registers a product on a shopping mall website and receives order details of the product; a shopping mall server which manages the shopping mall website, awards multistep points to a buyer who purchases the product, and, when a user purchases a product using multistep points, awards separate multistep points interlocking with the multistep points used for the product purchase; and a buyer terminal which, when the buyer purchases a certain product registered at the shopping mall website, makes payments for the purchase by using the multistep points awarded to the buyer.

Description

Online shopping point earning point operation system

The present invention relates to an online shopping mall earning point operating system, and an operating system in a shopping mall for earning points according to a product purchase.

E-commerce in an online shopping mall refers to a transaction in which a product or a service is provided through the Internet or PC communication and a payment is made using a credit card or an account transfer method. It is possible to offer goods at a lower price since it does not need the wider store and management personnel as in conventional market transactions, while riding on the improvement and rapid spread of the Internet users. Therefore, buyers are in the spotlight in that they can easily find products without having to go to the store.

As the online shopping mall site increases rapidly, it is necessary to reinforce the competitiveness of the online shopping mall by providing a more specialized service instead of the general e-commerce method of simply introducing the product and purchasing the product. Accordingly, each online shopping mall is promoting a promotion as a special event or provides a buyer with some points or a discount coupon.

However, since the existing method of operating an online shopping mall has a limitation in increasing sales, a more specialized shopping mall operating method is required.

The technical problem of the present invention is to facilitate the sale of goods of the seller by promoting to the buyer to buy the goods. It is also an object of the present invention to provide a means for inducing a buyer to visit the shopping mall frequently.

An embodiment of the present invention is a seller terminal for registering a product on the shopping mall site, and receives the order details of the product; A shopping mall server that manages the shopping mall site, pays multi-level points to a purchaser who purchases a product, and pays additional multi-level points linked to the multi-level points used to purchase a product when the product is purchased using the multi-level points; And a purchaser terminal that purchases and pays using the multi-level points paid to the purchaser when purchasing the product registered in the shopping mall site.

The shopping mall server may further include a sales information database storing seller information; A purchase information database storing member registered buyer information and multi-level points accumulated for each buyer; When the product is initially purchased, the first multilevel point is paid to the buyer, and when the second product is purchased using the first multilevel point, a separate multilevel point is linked to the first multilevel point used for payment. A multi-level point operation unit that provides a separate multi-level point linked to the multi-level point used for payment each time a product purchase using the multi-level point is made; A shopping mall site display unit displaying and registering a product registered by a seller terminal on a shopping mall site; And a payment progress unit which receives the order details of the goods from the purchaser terminal and transmits the order details to the seller terminal, and performs the payment including the multi-level points.

The multi-level point operation unit pays the first multi-level point to the buyer when the first purchase of the product is made, and pays the second multi-level point when the purchase of the second product is made using the first multi-level point, and the second When the purchase of the third product is made using the multi-level point, the third multi-level point may be paid. When the purchase of the fourth product is made using the third multi-level point, the fourth multi-level point may be paid.

The separate multi-level point linked to the multi-level point used for the payment may be determined as a point multiplied by a preset ratio from the multi-level point used for the payment.

The payment progress unit may be characterized in that the payment using the multi-stage point is possible after a preset date elapses from the payment date of the multi-stage point.

The multi-stage point management unit may transmit the settlement details of multi-stage points for each buyer to the seller terminal in real time, so that payment using the multi-stage points is possible in the offline shopping mall of the seller.

An avatar operator for registering an avatar for each buyer and displaying a registered avatar when a buyer logs in. The shopping mall site display unit displays a product to be sold in a 3D form and displays a product selected from the buyer. It can be characterized by matching to display.

According to the embodiment of the present invention, when payment is made using the point, the point linked to the paid point can be paid again to promote the sale.

1 is a block diagram of an online shopping mall earning point operating system according to an embodiment of the present invention.

2 is a block diagram illustrating a shopping mall server according to an exemplary embodiment of the present invention.

3 is an example shopping mall screen configuration according to an embodiment of the present invention.

The present invention provides a terminal for registering a product on a shopping mall site and receiving an order history of the product; A shopping mall server that manages the shopping mall site, pays multi-level points to a purchaser who purchases a product, and pays additional multi-level points linked to the multi-level points used to purchase a product when the product is purchased using the multi-level points; And a purchaser terminal that purchases and pays using a multi-level point paid to a buyer when purchasing a product registered in the shopping mall site.

DETAILED DESCRIPTION Hereinafter, the most preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention. . Other objects, features, and operational advantages, including the object, operational effects of the present invention, will become more apparent from the description of the preferred embodiment. In the following description of the reference numerals to the components of the drawings it should be noted that the same reference numerals as possible even if displayed on different drawings.

1 is a configuration diagram of an online shopping mall earning point operating system according to an embodiment of the present invention, Figure 2 is a block diagram of a shopping mall server according to an embodiment of the present invention.

In an embodiment of the present invention, in order to enable the purchase of goods using points in online and offline shopping malls, the points are divided and provided in the form of points (hereinafter referred to as 'multilevel points'). You can do that. That is, at the request of the seller to sell the merchandise in the online shopping mall, and pays the multi-level points that can purchase the product to the buyer in the first, second, third and fourth rounds.

For example, when the product is initially purchased, the first multi-level points are accumulated, and after 10 days have elapsed, the accumulated first multi-level points may be used in the online / offline shopping mall. Similarly, if 100% of the first multi-level points are used, the second multi-level points are generated, and 10 days after the second multi-level points are accumulated, the accumulated second multi-level points can be used in the online / offline shopping mall. Similarly, if the second multi-level point is used 100%, the third multi-level point is generated, and 10 days after the third multi-stage point is accumulated, the accumulated third multi-level point can be used in the online / offline shopping mall. Likewise, if the third multi-level point is used 100%, the fourth multi-level point is generated, and the accumulated fourth-stage point can be used in the online / offline shopping mall 10 days after the 4th multi-level point is accumulated.

In addition, the multi-level points that are earned are accumulated according to a predetermined ratio. For example, the first multi-level points are 50% of the price of the first purchased product, the second multi-level points are 50% of the first multi-level points, and the third multi-level points are the second multi-level. 50% of the points, the fourth multi-level point may be determined to be 100% of the third multi-level point. In this case, if the buyer purchases a product of 100,000 won, 500,000 won, which is 50% of the purchase amount of 100,000 won, will be accumulated as the first multi-level point, and if the first multi-level point is used up, 50 of the 50,000 won, the first multi-level point, will be used. 25,000 won (%) will be earned as the second multi-level point, and if the second multi-level points are used up, 1,500 won (50% of the second multi-level point 25,000 won) will be earned as the third multi-level point. If the third multi-level point is used up, 12,500 won, which is 100% of the third multi-level point, is accumulated as the fourth multi-level point. In general, since distribution costs more than 60% of the selling price of goods, it is possible to eliminate the distribution cost and sell products directly in the shopping mall and return the multi-level points to the buyers to promote consumption.

As a result, when the buyer continuously bites the tail through the first multi-level point generated after the first purchase and the multi-level point occurs, the purchaser may purchase another product with the multi-level point. Of course, multi-level points must be large so that multi-level points can be used in online / offline shopping malls from the first to the few times without spending extra money. Therefore, it can be differentiated from existing shopping malls and contribute to economic activities through the activation of shopping malls and the sale of products by SMEs.

To this end, the online shopping mall earning point operating system of the present invention may include a wired / wireless communication network 400, a purchaser terminal 100, a seller terminal 200, and a shopping mall server 300.

The wired / wireless communication network 400 is a wired or wireless communication network for transmitting and receiving data between the seller terminal 200, the purchaser terminal 100, and the shopping mall server 300. When the wired / wireless communication network 400 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) is provided. Data communication is possible. For reference, a mobile radio communication network may include, but is not limited to, a base station (BTS), a mobile switching center (MSC), and a home location register (HLR). It may further include a component such as a data serving node). In addition, when the wired / wireless communication network 400 is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).

The seller terminal 200 registers a product on a shopping mall site as a terminal owned by the seller. It is to register the products that the individual seller wants to sell on the shopping mall site.

If a sale is made through a shopping mall site, a sales fee is paid to the shopping mall. Furthermore, when a seller sells a shopping mall and an individual promotes a shopping mall linked to a seller domain, a sales fee must be paid to the shopping mall.

In addition, in registering a product on a shopping mall site, a product picture, a product description, a sale price, a discount information, and a seller information are registered together. In addition, the seller terminal 200 receives and displays the order details of the goods. When the order of the product is made, the product order details such as payment amount, delivery address, and buyer information are received and displayed from the shopping mall server 300. Therefore, the seller may prepare and deliver the goods according to the order details of the goods displayed on the seller terminal 200.

The seller terminal 200 may correspond to a smart phone. The seller terminal 200 and the buyer terminal 100 to be described later will be described using a smartphone as an example, but not only a smartphone, but also a desktop PC, a tablet PC, and a slate PC ), A notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), navigation, and the like. Of course, the terminal to which the present invention is applicable is not limited to the above-described type, and of course, may include all terminals capable of communicating with external devices.

For reference, a smart phone is an intelligent terminal that adds a computer support function such as internet communication and information retrieval to a mobile phone, and may install an application desired by a user. Smartphones combine the advantages of mobile phones and personal digital assistants (PDAs), integrating data communication functions such as calendaring, fax transmission and reception, and Internet access. Not only can you connect directly to the Internet using the wireless Internet, but you can also access it in various ways using a variety of browsing programs. In addition, unlike existing mobile phones, hundreds of various applications (applications) can be installed and added or deleted as desired by the user, so that users can create their own desired applications. Can be implemented. Therefore, the product registration application provided by the shopping mall server 300 is installed in the seller terminal 200, and may be utilized at the time of product registration. In addition, the purchaser terminal 100 may be installed when a product purchase application provided by the shopping mall server 300 is used to purchase the product.

The purchaser terminal 100 may correspond to a smartphone as a terminal owned by the purchaser. The purchaser terminal 100 displays the product image and the product information of the product registered in the shopping mall site to help the product selection. In addition, when purchasing a product, a purchase payment is performed using multi-level points paid to the buyer. For example, assuming that the first purchaser has accumulated 50,000 won multi-level points, if the product value of the first product is 100,000 won, a multi-level point of 50,000 won and a credit card (or cash) of 50,000 won are used. You can pay for the product. After using the multi-level point of 50,000 won, the multi-level point of 25,000 won, which is 50% of the 50,000 won, is again earned, and the multi-level point of 25,000 won can be used later when purchasing a product. Likewise, if you use all of the multi-level points of 25,000 won, you will earn 1,500 multi-level points again, which is 50% of 25,000 won, so you can use the multi-level points of 12,500 won in future purchases. Can

When the purchaser terminal 100 accesses the shopping mall server 300, various product images and product information are displayed. In the virtual space for each product, each buyer may set a personal avatar to enjoy 3D video and three-dimensional shopping. In addition, each buyer can shop with the accumulated points generated through the game, the sale can be made through the direct transaction space between the seller and the buyer.

The shopping mall server 300 manages a shopping mall site, pays multi-level points to a buyer who has purchased a product, and when purchasing a product using the multi-level points, a multi-level point linked to the multi-level points used to purchase a product is provided. give.

The shopping mall server 300 has the same configuration as a conventional web server in hardware in order to implement the above operation, and in software through various types of languages such as C, C ++, Jaba, Visual Basic, Visual C, etc. Contains program modules that are implemented to perform various functions. In addition, it can be implemented by using a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, Unix, Macintosh, etc. in general server hardware. For example, the websites used in the Windows environment, the Internet Information Server (IIS), and the CERN, NCSA, and APPACH used in the Unix environment may be used.

The shopping mall server 300 may include a server communication unit 310, a sales information database 320, a purchase information database 330, a point operator 350, a shopping mall site display unit 360, and a payment process unit as shown in FIG. 2. 370 may include. In addition, the avatar operator 340 may be further included.

The server communication unit 310 supports hardware and software protocols for communicating with the seller terminal 200 and the purchaser terminal 100, respectively. The server communication unit 310 may perform data communication according to an Internet protocol such as, for example, Transmission Control Protocol / Internet Protocol (TCP / IP).

The sales information database 320 is a database (DB) that stores seller information and product information. Seller information may correspond to a variety of information such as seller name, address, contact information, account number, business registration information. The product information includes product information of products registered by the seller.

The purchase information database 330 is a database (DB; DataBase) in which registered buyer information and multi-level points accumulated for each buyer are stored. Buyer information may correspond to a variety of information, such as buyer name, shipping address, contact information, payment method. The multi-level points are stored and renewed for each buyer, and when the buyer uses the multi-level points, the multi-level points are updated by reducing the value of the multi-level points used.

The sales information database 320 and the purchase information database 330 described above may include a hard disk drive, a solid state drive, a flash memory, a compact flash card, and an SD. A module capable of inputting / outputting information such as a card (Secure Digital Card), an SM Card (Smart Media Card), an MMC Card (Multi-Media Card), or a Memory Stick, may be provided inside the device or may be provided separately. It may be provided in the apparatus.

The shopping mall server 300 stores the seller's product information in the seller's product information database, and stores the buyer's profile and purchase history of the purchaser of the product online in the purchase information database 330.

In addition, the shopping mall server 300 may inform a seller and an operator of a useful promotional consumer group by utilizing information on a purchaser's profile and purchase history accumulated in the purchase information database 330. After the information of the point promotion consumer group is secured, information on the purchase history of the promotion consumer group is retrieved from the purchase information database 330, and the shopping mall server 300 is sent to the seller terminal 200 that handles the point promotion product. Send a message.

The avatar manager 340 registers an avatar for each buyer, and displays the registered avatar when the buyer logs in. The avatar operator 340 generates a avatar and performs a function of fitting a product (wear such as clothing, hat, shoes, accessories, etc.) sold in a shopping mall to the avatar. The avatar may have various forms such as a 3D image, a full body picture, a face, and a cartoon character of the buyer.

The shopping mall site display unit 360 performs a function of constructing and displaying a graphical user interface (GUI) in which goods registered by the seller terminal 200 are arranged on a shopping mall site. When displaying a product, product information (product model name, product image, product description, product price, etc.) is displayed. In particular, the shopping mall site display unit 360 displays a product to be sold in a 3D form, and matches the product selected from the buyer to the avatar of the buyer. That is, when the avatar is a customer 3D image, the shopping mall site display unit 360 may display an avatar wearing image by selecting an avatar from a buyer and synthesizing the selected product image with the avatar as shown in FIG. 3. Therefore, the customer may be able to know whether the wear does not suit them, even if they do not wear the wear can help in the purchase. For reference, a variety of known synthesis methods may be used as a method of composing a product into a 3D avatar image.

The multi-level point operation unit 350 pays the first multi-level point to the buyer when the first purchase of the product is made, and is linked to the first multi-level point used for payment when the second product is purchased using the first multi-level point. Separate multi-level points are paid, and each time a product purchase using the multi-level points is made, separate multi-level points linked to the multi-level points used for payment are paid in stages. For example, when a first purchase of a product is made, a first multilevel point is paid to a buyer, and when a second product is purchased using a first multilevel point, a second multilevel point is paid. When the purchase of the third product is made using the second multilevel point, the third multilevel point is paid. When the purchase of the fourth product is made using the third multilevel point, the fourth multilevel point is paid. According to the management setting of the shopping mall server 300, a multi-stage point payment such as 2nd, 3rd, 4th, 5th, 6th, etc. may be made.

The separate multi-level points linked to the multi-level points used for the payment are determined as points multiplied by a preset ratio from the multi-level points used for the payment.

For example, the first multi-level point is 50% of the original purchase price, the second multi-level point is 50% of the first multi-level point, the third multi-level point is 50% of the second multi-level point, and the fourth multi-level point is 100% of the third multi-level point can be determined. In this case, if the buyer purchases a product of 100,000 won, 500,000 won, which is 50% of the purchase amount of 100,000 won, will be accumulated as the first multi-level point, and if the first multi-level point is used up, 50 of the 50,000 won, the first multi-level point, will be used. 25,000 won (%) will be earned as the second multi-level point, and if the second multi-level points are used up, 1,500 won (50% of the second multi-level point 25,000 won) will be earned as the third multi-level point. If the third multi-level point is used up, 12,500 won, which is 100% of the third multi-level point, is accumulated as the fourth multi-level point. The payment of these multi-level points can promote the buyer's consumption and improve the seller's profit. In general, since distribution costs more than 60% of the selling price of goods, it is possible to eliminate the distribution cost and sell products directly at the shopping mall, and then return consumption to multi-stage points to buyers.

The multi-level points earned as described above may be used in a shopping mall, but in addition, multi-level points may be used in offline stores. That is, the settlement details of the multi-level points for each buyer may be transmitted to the seller terminal 200 in real time, so that payment using the multi-level points may be possible in the offline shopping mall of the seller.

The payment proceeding unit 370 receives the order details of the goods from the purchaser terminal 100 and transmits them to the seller terminal 200, and performs a payment including multi-level points. Payment made with multi-level points can be made by a variety of payment means such as card, passbook deposit. For example, if there are 50,000 points of multi-level points, when purchasing a product of 30,000 won, payment is made only at 30,000 points of multi-level points. If the multi-level point is 50,000 points If you buy a product for 70,000 won product purchase payment can be made through the multi-level point of 50,000 points and the card (or pass-through deposit) of 20,000 won.

In addition, the payment progress unit 370 may enable the payment using the multi-level point after a preset date elapses from the payment date of the multi-level point.

As such, the multi-level points can be used only after a preset date has passed from the payment date of the multi-level points, thereby preventing the first, second, third and fourth multi-level points from being used at a time and not visiting the mall. Can be. By allowing the multi-stage points to be used after a certain period of time after the multi-stage points are accumulated, it is possible to induce the buyer to visit the shopping mall server 300 continuously.

On the other hand, multi-level points can be used within a predetermined validity period. For example, multi-level points can be used within six months of earning, and multi-level points expire after six months.

The embodiments in the above description of the present invention are presented by selecting the most preferred examples to help those skilled in the art from the various possible examples, and the technical spirit of the present invention is not necessarily limited or limited only by the embodiments. However, various changes, modifications, and other equivalent embodiments may be made without departing from the technical spirit of the present invention.

The present invention can be applied to the field of the online shopping mall earning point operating system that provides a means for promoting the buyer to buy the product to easily sell the seller's products, and to encourage the buyer to visit the mall frequently.

Claims

A seller terminal that registers a product on a shopping mall site and receives an order history of the product;

A shopping mall server that manages the shopping mall site, pays multi-level points to a purchaser who purchases a product, and pays additional multi-level points linked to the multi-level points used to purchase a product when the product is purchased using the multi-level points; And

A purchaser terminal which purchases and pays the purchases using the multi-level points paid to the purchaser when purchasing the goods registered in the shopping mall site;

Online shop earn points operating system that includes.
The method of claim 1, wherein the shopping mall server,

A sales information database storing seller information and product information;

A purchase information database storing member registered buyer information and multi-level points accumulated for each buyer;

When the product is initially purchased, the first multilevel point is paid to the buyer, and when the second product is purchased using the first multilevel point, a separate multilevel point is linked to the first multilevel point used for payment. A multi-level point operation unit that provides a separate multi-level point linked to the multi-level point used for payment each time a product purchase using the multi-level point is made;

A shopping mall site display unit displaying and registering a product registered by a seller terminal on a shopping mall site; And

A payment progress unit which receives the order details of the goods from the buyer terminal and transmits the order details to the seller terminal, and performs the payment including the multi-level points;

Online shop earn points operating system that includes.
The method of claim 2, wherein the multi-level point operation unit,

The first multilevel point is paid to the buyer when the first purchase of the product is made, and the second multilevel point is paid when the purchase of the second product is made using the first multilevel point, and the third multilevel point is used. Online shopping mall earning point operating system that pays the third multi-level point when the purchase of tea products, and pays the fourth multi-level point when the fourth product is made using the third multi-level point.
The method according to claim 2,

The separate multi-level point linked to the multi-level point used for the payment is an online shopping mall earning point operating system, characterized in that determined by multiplying a predetermined ratio from the multi-level point used for payment.
The method according to claim 2, The payment progress unit,

The online shopping mall earning point operating system, characterized in that payment is possible using the multi-stage points after a preset date elapses from the payment date of the multi-stage points.
The method of claim 2, wherein the multi-level point operation unit,

Online shopping mall earning point operating system that transmits the settlement details of the multi-level point for each buyer to the seller terminal in real time, so that payment using the multi-level point is possible in the offline shopping mall of the seller.
The method according to claim 2,

Includes avatar for each buyer, if there is a login of the buyer avatar display unit for displaying the registered avatar;

The shopping mall site display unit displays a product to be sold in a 3D form, and matches the product selected from the buyer to the avatar of the buyer.