CN110276633A - Advertisement placement method, system, equipment and storage medium based on online education - Google Patents
Advertisement placement method, system, equipment and storage medium based on online education Download PDFInfo
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Abstract
The present invention provides advertisement placement method, system, equipment and storage mediums based on online education, wherein method includes: to be divided into multiple video paragraphs according to preset duration to the recorded video of at least one section online education of first kind user；A few video tab is added to video paragraph according to the content information of video paragraph；Expression Recognition is carried out to the first kind user in each video paragraph and adds an at least learning state label；According to preset learning state label filtration video paragraph, an at least advertisement keyword is generated according to the video tab for the video paragraph being selected；And an at least advertising information is searched for according to advertisement keyword from ad pool, to first kind user's displaying advertising messages, the present invention can be according to each user in the content of study line education video and the state of study, generate targetedly advertising information, different types of various users can be accurately applicable in, increase the accuracy and conversion ratio of advertising information, and improves humanized experience.
Description
Technical field
The present invention relates to online education fields, specifically, be related to the advertisement placement method based on online education, system,
Equipment and storage medium.
Background technique
Now in internet environment, each system has respective technical strong point and feature, such as Google to the dispensing of advertisement
In the advertisement dispensing environmentally of keyword search, community, broadcasting intermittence advertisement of audio/video media etc., both for user's
Background information, operating habit match suitable ad content, have corresponding label also when increasing advertisement newly to match user's
Various data.But the put-on method of existing education series advertisements is stiff inflexible, it can not be according to the offer pair of the learning state of student
The conversion ratio of the advertising information answered, advertisement is very low.
Therefore, the present invention provides a kind of advertisement placement method based on online education, system, equipment and storage mediums.
Summary of the invention
For the problems of the prior art, the purpose of the present invention is to provide based on online education advertisement placement method,
System, equipment and storage medium can generate needle according to each user in the content of study line education video and the state of study
It is flexible and changeable to the advertising information of property, can accurately be applicable in different types of various users, increase advertising information accuracy and
Conversion ratio, and improve humanized experience.
The embodiment of the present invention provides a kind of advertisement placement method based on online education, comprising the following steps:
S110, multiple views are divided into according to preset duration to the recorded video of at least one section online education of first kind user
Frequency range is fallen；
S120, a few video tab is added to the video paragraph according to the content information of the video paragraph；
S130, at least one study shape of Expression Recognition addition is carried out to the first kind user in each video paragraph
State label；
S140, the video paragraph according to preset learning state label filtration, according to the video paragraph being selected
Video tab generate an at least advertisement keyword；
S150, from ad pool according to the advertisement keyword search for an at least advertising information, Xiang Suoshu first kind user
Launch the advertising information.
Preferably, the step S120 the following steps are included:
S121, picture and text identification is carried out at least frame picture in the video paragraph, obtains the of the video paragraph
One text；And row speech recognition is dropped into the video-frequency band, obtain the second text of the video paragraph；
S122, frequency of occurrence highest at least one is obtained according to corresponding first text of the video paragraph and the second text
Video tab of a word as the video paragraph.
It preferably, include total degree highest will occur in first text and second text in the step S122
Video tab of at least one word as the video paragraph.
It preferably, include all occurring first text and second text and occurrence out in the step S122
Video tab of at least one the highest word of number as the video paragraph.
Preferably, in the step S130, the video paragraph shared by user's expression that the Expression Recognition obtains
Duration ratio is more than preset threshold, then the learning state mark of preset correspondence user's expression is added to the video paragraph
Label.
Preferably, in the step S130, the learning state label includes and preset active learning expression phase mapping
Active learning state tag and negative learning state tag with preset negative learning expression phase mapping；The active learning
State tag includes: that head is maintained in video, opens eyes for a long time, head is maintained at one or more in video middle；It is described
Negative learning state tag include: head not in video, close one's eyes, yawn, head not in video middle, torticollis, frown, micro-
Laugh at, blank screen, expression in the eyes see to video acquisition device, mouth closure, eyes narrow in it is one or more.
It preferably, include: that the video paragraph, root are screened according to the active learning state tag in the step S140
An at least advertisement keyword is generated according to the video tab for the video paragraph being selected；
It include: that at least race advertisement letter is searched for according to the advertisement keyword from ad pool in the step S150
Breath, Xiang Suoshu first kind user launch the race advertising information.
It preferably, include: that the video paragraph, root are screened according to the negative learning state tag in the step S140
An at least advertisement keyword is generated according to the video tab for the video paragraph being selected；
It include: that at least course advertisement letter is searched for according to the advertisement keyword from ad pool in the step S150
Breath, Xiang Suoshu first kind user launch the course advertising information.
Preferably, before the step S110 the following steps are included: S100, to each first kind user preset at least phase
Associated second class user；
Include in the step S150, at least the second class to the first kind user and with the first kind user-association
One in user is launched the advertising information.
Preferably, in the step S150 by be used for generate for the first kind user advertising information at least one
Video paragraph and the advertising information generate advertisement pushing information, and are sent to and use with the second class of the first kind user-association
Family.
Preferably, the recorded video is the real-time recorded video when teacher and student carry out one-to-one online education,
It is every that the recorded video in the preset duration is just generated as a video paragraph by preset duration.
Preferably, the range of choice of the preset duration is 10 seconds to 10 minutes.
The embodiment of the present invention also provides a kind of advertisement delivery system based on online education, for realizing it is above-mentioned based on
The advertisement placement method of online education, comprising:
Video-frequency band falls generation module, to the recorded video of at least one section online education of first kind user according to preset duration
It is divided into multiple video paragraphs；
Video tab adding module is added to a few view to the video paragraph according to the content information of the video paragraph
Frequency marking label；
State tag adding module carries out Expression Recognition addition to the first kind user in each video paragraph
An at least learning state label,
Advertisement keyword generation module, according to video paragraph described in preset learning state label filtration, according to being selected
The video paragraph video tab generate an at least advertisement keyword；
Advertising information putting module searches for an at least advertising information according to the advertisement keyword from ad pool, to institute
It states first kind user and launches the advertising information.
The embodiment of the present invention also provides a kind of advertisement dispensing device based on online education, comprising:
Processor；
Memory, wherein being stored with the executable instruction of the processor；
Wherein, the processor is configured to above-mentioned based on the wide of online education to execute via the executable instruction is executed
The step of accusing put-on method.
The embodiment of the present invention also provides a kind of computer readable storage medium, and for storing program, described program is held
The step of above-mentioned advertisement placement method based on online education is realized when row.
Advertisement placement method based on online education, system, equipment and storage medium of the invention, can be according to each use
Family generates targetedly advertising information in the content of study line education video and the state of study, flexible and changeable, can accurately fit
With different types of various users, increase the accuracy and conversion ratio of advertising information, and improves humanized experience.
Detailed description of the invention
Upon reading the detailed description of non-limiting embodiments with reference to the following drawings, other feature of the invention,
Objects and advantages will become more apparent upon.
Fig. 1 is the flow chart of the advertisement placement method of the invention based on online education；
Fig. 2 is the signal for dividing recorded video in the embodiment of the advertisement placement method of the invention based on online education
Figure；
Fig. 3 is the frame picture in the video paragraph A1 in Fig. 2；
Fig. 4 is the frame picture in the video paragraph A2 in Fig. 2；
Fig. 5 is the frame picture in the video paragraph A4 in Fig. 2；
Fig. 6 is the frame picture in the video paragraph A5 in Fig. 2；
Fig. 7 is the frame picture in the video paragraph A7 in Fig. 2；
Fig. 8 is the frame picture in the video paragraph A9 in Fig. 2；
Fig. 9 is the schematic diagram that user is delivered to according to learning state label and advertisement keyword search advertisements information；
Figure 10 is the configuration diagram of the advertisement delivery system of the invention based on online education；
Figure 11 is the structural schematic diagram of the advertisement dispensing device of the invention based on online education；And
Figure 12 is the structural schematic diagram of the computer readable storage medium of one embodiment of the invention.
Specific embodiment
Example embodiment is described more fully with reference to the drawings.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to embodiment set forth herein.On the contrary, thesing embodiments are provided so that the present invention will
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.It is identical attached in figure
Icon note indicates same or similar structure, thus will omit repetition thereof.
Fig. 1 is the flow chart of the advertisement placement method of the invention based on online education.As shown in Figure 1, base of the invention
In the advertisement placement method of online education, comprising the following steps:
S110, multiple views are divided into according to preset duration to the recorded video of at least one section online education of first kind user
Frequency range is fallen.
S120, a few video tab is added to video paragraph according to the content information of video paragraph.
S130, an Expression Recognition addition at least learning state label is carried out to the first kind user in each video paragraph.
S140, according to preset learning state label filtration video paragraph, according to the video mark for the video paragraph being selected
Label generate an at least advertisement keyword.
S150, from ad pool according to advertisement keyword search for an at least advertising information, to first kind user launch advertisement
Information.
Of the invention is added based on the advertisement placement method of online education by being that video-frequency band is backward by whole section of Video segmentation
Label so that each section of video paragraph can have at least one label, also, carries out table to the first user (student) in every section
Feelings identification, addition represent the learning state label of different expressions, are used for specifically distinguish the first kind for each tag types
Video paragraph in study situation, accurately determine relevant advertisement keyword so that it is determined that most suitable advertising information is delivered to
User.The present invention launches the mode of advertisement, other than the method for the above-mentioned prior art, the mode of operation of various users and wide
The target of announcement is not also identical, and the environment of application is Virtual Class on line, wherein comprising teacher and student in sound and video signal
On interaction, the dispensing target of advertisement includes the targets of student with teacher two restrictions, the Rong of advertisement also all with education and study
Correlation, and the purpose of advertisement is more than and target is attracted to buy commodity, participation activity, the cloth for also containing various information is reached and is mentioned
It wakes up.
For the concept that the present invention launches advertisement using Virtual Class on line, purpose is different from general Internet advertising, removes
Outside the product and activity for promoting company to client, it is often more important that the platform that message is launched is provided, is interrogated to client
Breath is linked up and is conveyed.For the prior art using the shortcoming of Virtual Class on line, the distinctive operation mould in class is added
Formula and habit, produce and launch different bandwagon effects from general advertisement.
In a preferred embodiment, step S120 the following steps are included:
S121, picture and text identification is carried out at least frame picture in video paragraph, obtains the first text of video paragraph.And
Row speech recognition is dropped into video-frequency band, obtains the second text of video paragraph.
S122, at least one highest word of frequency of occurrence is obtained according to corresponding first text of video paragraph and the second text
Video tab as video paragraph.
The present invention passes through program technic completely and drops into row label setting to the video-frequency band of arbitrary education video.Also, it creates
A certain amount of image frame is extracted to the property made in video paragraph can use the picture and text means of identification of the prior art, the plate from picture
Book part obtains the first content of text about writing on the blackboard content as the first text, and also uses the speech recognition of the prior art
Means obtain the text of explanation content as the second text for the explanation of writing on the blackboard part from teacher.The present invention is by the first text
And second there is video tab of at least one the most words as the main contents about this section of video paragraph in text.It needs
It should be noted that education video is a kind of special visual form, teacher is not to be declared according to writing on the blackboard in education video
It reads, but the explanation of formula or the introduction of case can be extended in conjunction with the content of writing on the blackboard, and the content of writing on the blackboard is usually more smart
Letter, so, only to the text for obtaining writing on the blackboard, not can determine that teacher explains in this section of video is that in writing on the blackboard
Point, individually define that video tab accuracy rate is very low from writing on the blackboard, and do not meet the teaching habit of teacher.Only by the voice of teacher into
Row identification, Lai Dingyi video tab will receive the interference of teacher's personal expression habit etc., same image video tab accuracy rate again.
So the different texts that the present invention obtains two ways are combined, in this way, so that the closer view of video tab
The main contents that frequency range is fallen considerably increase the accuracy for defining video tab, under the premise of taking into account calculation amount cost, for
Add tagged mode in what the particular feature of education video provided optimization.
It in a preferred embodiment, include total degree highest will occur in the first text and the second text in step S122
Video tab of at least one word as video paragraph, but not limited to this.Such as: " engine " occurs in the first text
4 times, " maintenance " occurs 3 times, remaining word at most occurs 2 times, and " engine " occurs 8 times in the second text, and " maintenance " goes out
Show 6 times, remaining word at most occurs 2 times, then occurring highest two words of total degree in the first text and the second text is
" engine " and " maintenance ", then two video tabs by " engine " and " maintenance " as the video paragraph.
It in a preferred embodiment, include all occurring the first text and the second text and occurrence out in step S122
Video tab of at least one the highest word of number as video paragraph.Such as: " li po " occurs 3 times in the first text, " Du
Just " occurring 3 times, remaining word at most occurs 2 times, and " li po " occurs 2 times in the second text, and " ancient poetry " occurs 6 times,
" Tu Fu " occurs 4 times, remaining word at most occurs 2 times, although the number that " ancient poetry " occurs is most, in the embodiment,
The synthesis and effect of writing on the blackboard and teacher's oral account can more be comprehensively considered, by the first text and the second text all occurs and frequency of occurrence
The video tab of highest " li po " as video paragraph.
In a preferred embodiment, in step S130, the video paragraph shared by user's expression that Expression Recognition obtains
Duration ratio is more than preset threshold, then the learning state label of preset corresponding user's expression is added to video paragraph.Such as: when
As soon as in section video, the duration of the same expression of user has been more than 40% using the corresponding learning state label of the expression as this section view
The learning state label of user in frequency.
In a preferred embodiment, in step S130, learning state label includes and preset active learning expression phase
The active learning state tag of mapping and negative learning state tag with preset negative learning expression phase mapping.Active learning
State tag does not include: that head is maintained in video, opens eyes for a long time, head is maintained at one or more in video middle, but not
As limit.Negative learning state tag include: head not in video, close one's eyes, yawn, head not video middle, torticollis,
Frown, smile, blank screen, expression in the eyes see to video acquisition device, mouth closure, eyes narrow in it is one or more, but not with this
It is limited.
It in a preferred embodiment, include: that video paragraph, root are screened according to active learning state tag in step S140
An at least advertisement keyword is generated according to the video tab for the video paragraph being selected.It include: the root from ad pool in step S150
An at least race advertising information is searched for according to advertisement keyword, launches race advertising information to first kind user, but not limited to this.
In general, active learning state tag indicates that first kind user is interested in the learning Content, it is preferred, therefore, that push race advertisement letter
It ceases to first kind user.
It in a preferred embodiment, include: that video paragraph, root are screened according to negative learning state tag in step S140
An at least advertisement keyword is generated according to the video tab for the video paragraph being selected.In general, negative learning state tag indicates the
A kind of user loses interest in the learning Content or does not understand, it is preferred, therefore, that push course advertising information gives the first kind
User.
In a preferred embodiment, before step S110 the following steps are included: S100, to each first kind user preset
At least one associated second class user.Include in step S150, at least to first kind user and with first kind user-association
A displaying advertising messages in second class user.First kind user in the present invention is student, and the second class user is usually should
The parent of student, the present invention have expanded parent and have known by the way that the advertising information of most suitably used student to be sent to the parent of student
The pipeline of member's study situation, helps parent to find out the advertising information for most adapting to student's current state, substantially increases turning for advertisement
Rate.
In a preferred embodiment, it will be used for generation in step S150 and is directed to the advertising information of first kind user at least
One video paragraph and advertising information generate advertisement pushing information, and are sent to and use with the second class of the first kind user-association
Family.In order to allow the second class user (parent) preferably to know, the study situation of student, the present invention will be used to obtain advertising information
Video paragraph (such as: what student closed one's eyes when learning certain a part of course, and yawned or indicate to feel uncertain) video paragraph and wide
Accuse information be sent to jointly with the associated parent of the student, so that parent be allowed to update the study situation for understanding student out, and
The reasons why to parent's advertisement information, further increase the conversion ratio of advertising information.
In a preferred embodiment, recorded video is recorded in real time when teacher carries out one-to-one online education with student
Video processed, it is every that the recorded video in the preset duration is just generated as a video paragraph by preset duration.Through the invention
To in the education video of real-time recording, as soon as every recording section video paragraph, the addition of row video tab is dropped into the video-frequency band, is mentioned
Height adds the timeliness of video tab and the popularization convenient for overall plan.
In a preferred embodiment, the range of choice of preset duration is 10 seconds to 10 minutes.For example, will be by default
The length of each section of video paragraph is set to 30 seconds or 1 minute etc. by duration, and but not limited to this.
The present invention in Virtual Class, the concept that advertisement is launched is applied, indoor message is being taught to promote, in conjunction with visitor on line
Learning areas, study grade, interest and the hobby at family, the personal basic document for liking course, occupation, age ... to wait, cooperation exist
Operating environment and habit in Virtual Class, such as usual type of device of attending class, browser type, the concern of advertising message and pass
The time is closed, the message contents and placement position for being most suitable for being supplied to client are selected, not influence the premise of client's teaching, study
Under, most useful message is provided.
Fig. 2 to 9 is the schematic diagram of the embodiment of the advertisement placement method of the invention based on online education.Fig. 2 is this hair
Divide the schematic diagram of recorded video in the embodiment of the bright advertisement placement method based on online education.As shown in Fig. 2, in this hair
It is 1 point a length of when one section of recorded video is divided into multiple according to preset duration (1 minute) in bright another preferred embodiment
Video paragraph A1, A2, A3, A4, A5, A6, A7, A8, A9 ... of clock.
Wherein, Fig. 3 is the frame picture in the video paragraph A1 in Fig. 2.As shown in figure 3, in video paragraph A1, (teacher 10
Mainly in the usage for introducing preposition like) middle extraction 1 frame picture progress picture and text identification, obtain the first text about writing on the blackboard content
This:
" preposition
1.like with ....Because like can be placed on before noun when verb and preposition, it is noted that distinguishing.
What is she like? what kind of person she? (preposition)
2.as conduct/as ...:
He was as a child just interested in playing chess by He was interested in playing chess as a child..
3.by use/by/seating/quilt ...:
This bridge of The bridge was buillt by prisoners. is that the prisoner of war is repaired."
Speech detection is carried out to video paragraph A1, obtains the second text, in the present embodiment, by by the first text and second
Text all occurs and the video tab of highest two word " preposition " of frequency of occurrence and " like " as video paragraph A1.
Also, the face area 31 of the student 3 for learning the content carries out Expression Recognition, obtains active learning state mark
Label (head is maintained in video, opens eyes for a long time, head is maintained at video middle etc.), indicate that the student is learning this section of video
Very wholwe-hearted when paragraph, investment, can well receive the content of video classes.
Specifically, the Expression Recognition in the present invention is based on using the expression recognition method of the existing or following invention
The facial feature information of people obtains the face feature in video data by Expression Recognition algorithm, accelerates data processing as a result,
Efficiency reduces system load.Specifically, the first predetermined period is used to extract in the first video data by the first predetermined period
Corresponding video frame carries out Expression Recognition, accelerates data-handling efficiency as a result, reduces system load.First predetermined period example
It such as can be any time in 0.1 second to 10 seconds, system is not limited thereto in the present invention.
Fig. 4 is the frame picture in the video paragraph A2 in Fig. 2.As shown in figure 4, in video paragraph A2, (teacher 10 is main
In the usage for introducing preposition as) middle extraction 1 frame picture progress picture and text identification, the first text about writing on the blackboard content is obtained (with A1
In the first text it is identical, details are not described herein again).Speech detection is carried out to video paragraph A2, obtains the second text, the present embodiment
In, by the first text and the second text all being occurred and highest two word " preposition " of frequency of occurrence and " as " are as video
The video tab of paragraph A2.
1 frame picture is extracted in video paragraph A3 (teacher 10 is still in the usage for introducing preposition as) carries out picture and text identification,
Obtain the first text about writing on the blackboard content (identical as the first text in A1, details are not described herein again).To video paragraph A3 into
Row speech detection obtains the second text, in the present embodiment, by by the first text and the second text all occurs and frequency of occurrence
The video tab of highest two word " preposition " and " as " as video paragraph A3.
Also, the face area 31 of the student 3 for learning the content carries out Expression Recognition, obtains active learning state mark
Label (head is maintained in video, opens eyes for a long time, head is maintained at video middle etc.), indicate that the student is learning this section of video
Very wholwe-hearted when paragraph, investment, can well receive the content of video classes.
Fig. 5 is the frame picture in the video paragraph A4 in Fig. 2.As shown in figure 5, in video paragraph A4, (teacher 10 is main
In the usage for introducing preposition by) middle extraction 1 frame picture progress picture and text identification, the first text about writing on the blackboard content is obtained (with A1
In the first text it is identical, details are not described herein again).Speech detection is carried out to video paragraph A4, obtains the second text, the present embodiment
In, by the first text and the second text all being occurred and highest two word " preposition " of frequency of occurrence and " by " are as video
The video tab of paragraph A4.
Also, the face area 31 of the student 3 for learning the content carries out Expression Recognition, obtains active learning state mark
Label (head is maintained in video, opens eyes for a long time, head is maintained at video middle etc.), indicate that the student is learning this section of video
Very wholwe-hearted when paragraph, investment, can well receive the content of video classes.
Fig. 6 is the frame picture in the video paragraph A5 in Fig. 2.As shown in fig. 6, in video paragraph A5, (teacher 10 is main
In the usage for introducing preposition in) middle extraction 1 frame picture progress picture and text identification, obtain the first text about writing on the blackboard content:
" preposition
4.in is used ... (language):
What's this in Chinese? how is this said with Chinese?
5.on rides (vehicle)/apprentice's (step), passes through (radio/TV):
Do you go there on foot? you go there in walking?
6.over is crossed over by (radio):
It is protected in their work of They keep in touch over the radio while working. with radio
Hold connection."
Speech detection is carried out to video paragraph A5, obtains the second text, in the present embodiment, by by the first text and second
Text all occurs and the video tab of highest two word " preposition " of frequency of occurrence and " in " as video paragraph A5.
1 frame picture is extracted in video paragraph A6 (teacher 10 is still in the usage for introducing preposition in) carries out picture and text identification,
Obtain the first text about writing on the blackboard content (identical as the first text in A5, details are not described herein again).To video paragraph A6 into
Row speech detection obtains the second text, in the present embodiment, by by the first text and the second text all occurs and frequency of occurrence
The video tab of highest two word " preposition " and " in " as video paragraph A6.
Also, the face area 31 of the student 3 for learning the content carries out Expression Recognition, obtains negative learning state mark
It signs (head is not in video middle, torticollis etc.), indicates that the student is not wholwe-hearted enough when learning this section of video paragraph, is difficult to throw
Enter, the content of video classes can not be received.
Fig. 7 is the frame picture in the video paragraph A7 in Fig. 2.As shown in fig. 7, in video paragraph A7, (teacher 10 is main
In the usage for introducing preposition on) middle extraction 1 frame picture progress picture and text identification, the first text about writing on the blackboard content is obtained (with A5
In the first text it is identical, details are not described herein again).Speech detection is carried out to video paragraph A7, obtains the second text, the present embodiment
In, by the first text and the second text all being occurred and highest two word " preposition " of frequency of occurrence and " on " are as video
The video tab of paragraph A7.
1 frame picture is extracted in video paragraph A8 (teacher 10 is still in the usage for introducing preposition on) carries out picture and text identification,
Obtain the first text about writing on the blackboard content (identical as the first text in A5, details are not described herein again).To video paragraph A8 into
Row speech detection obtains the second text, in the present embodiment, by by the first text and the second text all occurs and frequency of occurrence
The video tab of highest two word " preposition " and " on " as video paragraph A8.
Also, the face area 31 of the student 3 for learning the content carries out Expression Recognition, obtains active learning state mark
Label (head is maintained in video, opens eyes for a long time, head is maintained at video middle etc.), indicate that the student is learning this section of video
Very wholwe-hearted when paragraph, investment, can well receive the content of video classes.
Fig. 8 is the frame picture in the video paragraph A9 in Fig. 2.As shown in figure 8, in video paragraph A9, (teacher 10 is main
In the usage for introducing preposition over) in extract 1 frame picture carry out picture and text identification, obtain about writing on the blackboard content the first text (with
The first text in A5 is identical, and details are not described herein again).Speech detection is carried out to video paragraph A9, obtains the second text, this implementation
In example, by the way that the first text and the second text are all occurred and highest two word " preposition " of frequency of occurrence and " over " conduct
The video tab of video paragraph A9.
Also, the face area 31 of the student 3 for learning the content carries out Expression Recognition, obtains active learning state mark
Label (head is maintained in video, opens eyes for a long time, head is maintained at video middle etc.), indicate that the student is learning this section of video
Very wholwe-hearted when paragraph, investment, can well receive the content of video classes.
Then, video paragraph is screened in this example according to negative learning state tag, obtains video paragraph A5 and A6, and
It regard the video tab " preposition " for obtaining video paragraph A5 and A6 and " in " as advertisement keyword (" preposition " and " in ").Fig. 9 is
The schematic diagram of user is delivered to according to learning state label and advertisement keyword search advertisements information.As shown in fig. 7, server 10
Finally prestore with advertisement keyword a plurality of educational advertising information (educational advertising information 11,12,13,14,15,16,
17 ...), in the present embodiment, it is wide that server 10 searches the corresponding education of element according to two advertisement keywords (" preposition " and " in ")
Information is accused, obtains relevant to " preposition " and " in " grammer teaching material advertisement 11 and by video paragraph A5 or A6 and grammer teaching material
Advertisement 11 generates advertisement pushing information 19, is sent respectively to the mobile terminal 30 (student) of the first user 3 and should use with first
The mobile terminal 40 of the associated second user 4 (father of student) in family 3.Pass through advertisement pushing information 19, the second class user (family
It is long) preferably know the study situation of student, the present invention by the video paragraph for being used to obtain advertising information (such as: student is learning
Doubt is closed one's eyes, yawns or indicated when practising certain a part of course) video paragraph and advertising information be sent to and jointly
The associated parent of member, so that parent be allowed to update the study situation for understanding student out, and the reason to parent's advertisement information
By further increasing the conversion ratio of advertising information.
After the advertisement placement method of the invention based on online education, the video of even same hall online education
Class carries out the accurate selected of advertising information according to the different demands of each student, preferably matches different study schedules and knowledge
The different students of background can accurately be applicable in different types of various users, increase the accuracy and conversion ratio of advertising information, and
Improve hommization experience.
Figure 10 is the schematic diagram of the first embodiment of the advertisement placement method of the invention based on online education.Such as Figure 10
Shown, the embodiment of the present invention also provides a kind of advertisement delivery system based on online education, for realizing it is above-mentioned based on
The advertisement placement method of line education, the advertisement delivery system 5 based on online education include:
Video-frequency band falls generation module 51, to the recorded video of at least one section online education of first kind user according to it is default when
Length is divided into multiple video paragraph
Video tab adding module 52 is added to a few video mark to video paragraph according to the content information of video paragraph
Label.
State tag adding module 53 carries out Expression Recognition addition at least one to the first kind user in each video paragraph
Learning state label.
Advertisement keyword generation module 54, according to preset learning state label filtration video paragraph, according to what is be selected
The video tab of video paragraph generates an at least advertisement keyword.
Advertising information putting module 55 searches for an at least advertising information according to advertisement keyword from ad pool, to first
Class user's displaying advertising messages.
Advertisement delivery system based on online education of the invention, can be according to each user in study line education video
The state of content and study generates targetedly advertising information, flexible and changeable, can accurately be applicable in different types of various use
Family, increases the accuracy and conversion ratio of advertising information, and improves humanized experience.
The embodiment of the present invention also provides a kind of advertisement dispensing device based on online education, including processor.Memory,
In be stored with the executable instruction of processor.Wherein, processor is configured to be performed via execution executable instruction and be based on
The step of advertisement placement method of line education.
As it appears from the above, the embodiment can according to each user study line education video content and study state,
Targetedly advertising information is generated, it is flexible and changeable, different types of various users can be accurately applicable in, the standard of advertising information is increased
True property and conversion ratio, and improve humanized experience.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be embodied in the following forms, it may be assumed that complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.) or hardware and software, can unite here
Referred to as " circuit ", " module " or " platform ".
Figure 11 is the structural schematic diagram of the advertisement dispensing device of the invention based on online education.It is retouched referring to Figure 11
State the electronic equipment 600 of this embodiment according to the present invention.The electronic equipment 600 that Figure 11 is shown is only an example,
Should not function to the embodiment of the present invention and use scope bring any restrictions.
As shown in figure 11, electronic equipment 600 is showed in the form of universal computing device.The component of electronic equipment 600 can be with
Including but not limited to: at least one processing unit 610, at least one storage unit 620, connection different platform component (including are deposited
Storage unit 620 and processing unit 610) bus 630, display unit 640 etc..
Wherein, storage unit is stored with program code, and program code can be executed with unit 610 processed, so that processing is single
Member 610 executes various exemplary implementations according to the present invention described in this specification above-mentioned electronic prescription circulation processing method part
The step of mode.For example, processing unit 610 can execute step as shown in fig. 1.
Storage unit 620 may include the readable medium of volatile memory cell form, such as Random Access Storage Unit
(RAM) 6201 and/or cache memory unit 6202, it can further include read-only memory unit (ROM) 6203.
Storage unit 620 can also include program/utility with one group of (at least one) program module 6205
6204, such program module 6205 includes but is not limited to: operating system, one or more application program, other program moulds
It may include the realization of network environment in block and program data, each of these examples or certain combination.
Bus 630 can be to indicate one of a few class bus structures or a variety of, including storage unit bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 600 can also be with one or more external equipments 700 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, can also be enabled a user to one or more equipment interact with the electronic equipment 600 communicate, and/or with make
Any equipment (such as the router, modulation /demodulation that the electronic equipment 600 can be communicated with one or more of the other calculating equipment
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 650.Also, electronic equipment 600 can be with
By network adapter 660 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.Network adapter 660 can be communicated by bus 630 with other modules of electronic equipment 600.It should
Understand, although not shown in the drawings, other hardware and/or software module can be used in conjunction with electronic equipment 600, including but unlimited
In: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and number
According to backup storage platform etc..
The embodiment of the present invention also provides a kind of computer readable storage medium, and for storing program, program is performed reality
The step of existing advertisement placement method based on online education.In some possible embodiments, various aspects of the invention
It is also implemented as a kind of form of program product comprising program code, when program product is run on the terminal device, journey
Sequence code is for executing terminal device described in this specification above-mentioned electronic prescription circulation processing method part according to this hair
The step of bright various illustrative embodiments.
As it appears from the above, the embodiment can according to each user study line education video content and study state,
Targetedly advertising information is generated, it is flexible and changeable, different types of various users can be accurately applicable in, the standard of advertising information is increased
True property and conversion ratio, and improve humanized experience.
Figure 12 is the structural schematic diagram of computer readable storage medium of the invention.With reference to shown in Figure 12, basis is described
The program product 800 for realizing the above method of embodiments of the present invention can be deposited using portable compact disc is read-only
Reservoir (CD-ROM) and including program code, and can be run on terminal device, such as PC.However, of the invention
Program product is without being limited thereto, and in this document, readable storage medium storing program for executing can be any tangible medium for including or store program, should
Program can be commanded execution system, device or device use or in connection.
Program product can be using any combination of one or more readable mediums.Readable medium can be readable signal Jie
Matter or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or partly lead
System, device or the device of body, or any above combination.More specific example (the non exhaustive column of readable storage medium storing program for executing
Table) it include: the electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only storage
Device (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory (CD-
ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
Computer readable storage medium may include in a base band or as carrier wave a part propagate data-signal,
In carry readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetic signal,
Optical signal or above-mentioned any appropriate combination.Readable storage medium storing program for executing can also be any readable Jie other than readable storage medium storing program for executing
Matter, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or and its
The program of combined use.The program code for including on readable storage medium storing program for executing can transmit with any suitable medium, including but not
It is limited to wireless, wired, optical cable, RF etc. or above-mentioned any appropriate combination.
The program for executing operation of the present invention can be write with any combination of one or more programming languages
Code, programming language include object oriented program language-Java, C++ etc., further include conventional process
Formula programming language-such as " C " language or similar programming language.Program code can be calculated fully in user
It executes in equipment, partly execute on a user device, executing, as an independent software package partially in user calculating equipment
Upper part executes on a remote computing or executes in remote computing device or server completely.It is being related to remotely counting
In the situation for calculating equipment, remote computing device can pass through the network of any kind, including local area network (LAN) or wide area network
(WAN), it is connected to user calculating equipment, or, it may be connected to external computing device (such as utilize ISP
To be connected by internet).
To sum up, the purpose of the present invention is to provide advertisement placement method, system, equipment and storages based on online education to be situated between
Matter can generate targetedly advertising information, spirit according to each user in the content of study line education video and the state of study
Work is changeable, can accurately be applicable in different types of various users, increase the accuracy and conversion ratio of advertising information, and improve human nature
Change experience.
The above content is a further detailed description of the present invention in conjunction with specific preferred embodiments, and it cannot be said that
Specific implementation of the invention is only limited to these instructions.For those of ordinary skill in the art to which the present invention belongs, exist
Under the premise of not departing from present inventive concept, a number of simple deductions or replacements can also be made, all shall be regarded as belonging to of the invention
Protection scope.
Claims (15)
1. a kind of advertisement placement method based on online education, which comprises the following steps:
S110, multiple video-frequency bands are divided into according to preset duration to the recorded video of at least one section online education of first kind user
It falls；
S120, a few video tab is added to the video paragraph according to the content information of the video paragraph；
S130, an Expression Recognition addition at least learning state mark is carried out to the first kind user in each video paragraph
Label；
S140, the video paragraph according to preset learning state label filtration, according to the view for the video paragraph being selected
Frequency marking label generate an at least advertisement keyword；
S150, from ad pool according to the advertisement keyword search for an at least advertising information, Xiang Suoshu first kind user launch
The advertising information.
2. as described in claim 1 based on the advertisement placement method of online education, which is characterized in that the step S120 includes
Following steps:
S121, picture and text identification is carried out at least frame picture in the video paragraph, obtains the first text of the video paragraph
This；And row speech recognition is dropped into the video-frequency band, obtain the second text of the video paragraph；
S122, at least one highest word of frequency of occurrence is obtained according to corresponding first text of the video paragraph and the second text
Video tab as the video paragraph.
3. as claimed in claim 2 based on the advertisement placement method of online education, which is characterized in that wrapped in the step S122
It includes and at least one highest word of total degree occurs as the video paragraph in first text and second text
Video tab.
4. as claimed in claim 2 based on the advertisement placement method of online education, which is characterized in that wrapped in the step S122
It includes and all occurs first text and second text and at least one highest word of frequency of occurrence is as the video
The video tab of paragraph.
5. as described in claim 1 based on the advertisement placement method of online education, which is characterized in that in the step S130,
The duration ratio of the video paragraph shared by user's expression that the Expression Recognition obtains is more than preset threshold, then to the view
Frequency range falls the learning state label for adding preset correspondence user's expression.
6. as claimed in claim 5 based on the advertisement placement method of online education, which is characterized in that in the step S130,
The learning state label includes disappearing with the active learning state tag of preset active learning expression phase mapping and with preset
The negative learning state tag of pole study expression phase mapping.
7. as claimed in claim 6 based on the advertisement placement method of online education, which is characterized in that wrapped in the step S140
It includes: the video paragraph being screened according to the active learning state tag, according to the video mark for the video paragraph being selected
Label generate an at least advertisement keyword；
It include: that an at least race advertising information is searched for according to the advertisement keyword from ad pool in the step S150, to
The first kind user launches the race advertising information.
8. as claimed in claim 6 based on the advertisement placement method of online education, which is characterized in that
It include: that the video paragraph is screened according to the negative learning state tag in the step S140, according to what is be selected
The video tab of the video paragraph generates an at least advertisement keyword；
It include: that an at least course advertising information is searched for according to the advertisement keyword from ad pool in the step S150, to
The first kind user launches the course advertising information.
9. as described in claim 1 based on the advertisement placement method of online education, which is characterized in that before the step S110
The following steps are included: S100, to the associated second class user of each first kind user preset at least one；
Include in the step S150, at least to the first kind user and with the second class user of the first kind user-association
In one launch the advertising information.
10. as claimed in claim 9 based on the advertisement placement method of online education, which is characterized in that in the step S150
It will be used to generate and be generated extensively at least one video paragraph of the advertising information of the first kind user and the advertising information
Pushed information is accused, and is sent to the second class user with the first kind user-association.
11. as described in claim 1 based on the advertisement placement method of online education, which is characterized in that the recorded video is
The real-time recorded video when teacher and student carry out one-to-one online education, every process preset duration just will be in the preset duration
Recorded video be generated as a video paragraph.
12. as claimed in claim 11 based on the advertisement placement method of online education, which is characterized in that the preset duration
Range of choice is 10 seconds to 10 minutes.
13. a kind of advertisement delivery system based on online education, for realizing base described in any one of claim 1 to 12
In the advertisement placement method of online education characterized by comprising
Video-frequency band falls generation module, is divided to the recorded video of at least one section online education of first kind user according to preset duration
For multiple video paragraphs；
Video tab adding module is added to a few video mark to the video paragraph according to the content information of the video paragraph
Label；
State tag adding module carries out Expression Recognition addition at least to the first kind user in each video paragraph
One learning state label；
Advertisement keyword generation module, according to video paragraph described in preset learning state label filtration, according to the institute being selected
The video tab for stating video paragraph generates an at least advertisement keyword；
Advertising information putting module searches for an at least advertising information, Xiang Suoshu the according to the advertisement keyword from ad pool
A kind of user launches the advertising information.
14. a kind of advertisement dispensing device based on online education characterized by comprising
Processor；
Memory, wherein being stored with the executable instruction of the processor；
Wherein, the processor is configured to carry out any one of perform claim requirement 1 to 12 via the execution executable instruction
The step of advertisement placement method based on online education.
15. a kind of computer readable storage medium, for storing program, which is characterized in that described program is performed realization power
Benefit require any one of 1 to 12 described in advertisement placement method based on online education the step of.
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| CN201910384522.9A CN110276633A (en) | 2019-05-09 | 2019-05-09 | Advertisement placement method, system, equipment and storage medium based on online education |
| TW108132924A TWI721558B (en) | 2019-05-09 | 2019-09-12 | Advertisement placement method, system, equipment and computer readable recording medium based on online learning |
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| CN201910384522.9A CN110276633A (en) | 2019-05-09 | 2019-05-09 | Advertisement placement method, system, equipment and storage medium based on online education |
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| CN117575700A (en) * | 2024-01-15 | 2024-02-20 | 太逗科技集团有限公司 | Advertisement delivery system based on delivery effect monitoring |
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Also Published As
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| TW202042561A (en) | 2020-11-16 |
| TWI721558B (en) | 2021-03-11 |
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Application publication date: 20190924 |