CN107918880A - The control method and device of advertisement putting - Google Patents

Abstract

The present invention provides an advertisement placement control method and device, the method comprising: acquiring advertisement placement environment information and/or placement event results in response to advertisement placement trigger events; generating corresponding advertisement placement environment information and/or placement event results based on the advertisement placement environment information and/or placement event results A delivery control request, and send the delivery control request to the server; receive the advertisement control-related information returned by the server based on the delivery control request; perform corresponding advertisement delivery operations based on the advertisement control-related information. The technical solution of the present invention solves the problem of how to control the advertisement SDK based on the advertisement control related information received in the terminal. According to the corresponding advertisement control related information obtained from different terminals, and execute the corresponding advertisement delivery operation, through the interaction process between the terminal and the server, the advertisement delivery operation of the advertising SDK can be flexibly and real-time controlled, thus realizing the controllability Higher advertising delivery plan.

Description

Advertising control method and device

technical field

The present invention relates to the technical field of terminal equipment, and in particular, the present invention relates to a method for controlling advertisement placement and a device for controlling advertisement placement.

Background technique

With the increasing popularity of the mobile Internet, various applications have emerged as the times require. They enrich the lives of users, and users spend more and more time on mobile terminal devices. Advertisements embedded in these rich applications have become a new favorite because they have received a lot of attention. Therefore, embedding advertising SDKs in applications not only increases the publicity for advertisers, but also makes the promoted products more popular. More people know about it, which adds additional benefits to application program developers, and at the same time provides various types of information to users, thereby bringing convenience to users' lives.

The advertising SDK is mainly a platform for embedding advertisements provided by application developers. Application developers call the advertising display interface provided by the SDK according to the corresponding requirements, so as to display the advertisements provided by the advertising SDK in the application.

However, while the advertising SDK brings various conveniences to users, the method of controlling and managing the advertising SDK has also become a technical difficulty.

Contents of the invention

In order to overcome the above-mentioned technical problems or at least partially solve the above-mentioned technical problems, the following technical solutions are proposed:

An embodiment of the present invention proposes a method for controlling advertisement delivery, including:

Responding to an ad delivery trigger event to obtain ad delivery environment information and/or a delivery event result;

Generate a corresponding delivery control request based on the advertisement delivery environment information and/or delivery event results, and send the delivery control request to the server;

Receiving the advertisement control-related information returned by the server based on the delivery control request;

Carry out corresponding ad delivery operations according to relevant information about ad control.

Preferably, when the ad delivery trigger event is an ad SDK initialization event, a corresponding delivery control request is generated based on the acquired ad delivery environment information;

Among them, the corresponding advertisement delivery operation is performed according to the relevant information of advertisement control, including:

Generate a corresponding advertisement information acquisition request based on advertisement control related information, and send the advertisement information acquisition request to the server;

receiving the advertisement information returned by the server based on the advertisement information acquisition request;

Perform a corresponding display operation on the advertisement information according to the relevant advertisement control information.

Preferably, the advertisement control-related information includes at least one item of information on whether advertisements are allowed to be placed, types of advertisements allowed to be placed, advertisement display methods, advertisement response methods, and jumping methods.

Optionally, the method also includes:

When it is detected that the event of obtaining an advertisement to be delivered is detected, it is judged whether information related to advertisement control has been obtained;

If it has been obtained, the corresponding advertisement delivery operation is performed according to the advertisement control related information.

Preferably, when the ad delivery trigger event is a delivery error event, a corresponding delivery control request is generated based on the result of the delivery event;

Among them, the corresponding advertisement delivery operation is performed according to the relevant information of advertisement control, including:

According to the relevant information of advertising control, perform corresponding operations of suspending delivery and/or repairing delivery of the ad SDK that generates a delivery error event.

Preferably, according to the related information of advertisement control, the corresponding restoration and delivery operation is performed on the advertisement SDK that generates the delivery error event, including:

Generate a corresponding delivery update request based on the delivery event result, and send the delivery update request to the server;

Receive the advertising SDK update information returned by the server based on the delivery update request;

Update the advertising SDK based on the advertising SDK update information, so as to complete the repair operation of the advertising SDK that generates the delivery error event.

Preferably, the delivery event result is obtained through the following methods:

Obtain the delivery event result in the memory stack of the terminal device through the advertising SDK.

Preferably, when the ad delivery trigger event is a display event, a corresponding delivery control request is generated based on the acquired ad delivery environment information;

Among them, information related to advertisement control includes display method information;

Then execute corresponding ad serving operations based on relevant information about ad control, including:

Execute the corresponding ad display operation according to the display mode information.

Preferably, when the ad delivery trigger event is a response event, a corresponding delivery control request is generated based on the acquired ad delivery environment information;

Among them, the advertisement control-related information includes the advertisement response method;

Then execute corresponding ad serving operations based on relevant information about ad control, including:

Perform corresponding ad response operations according to the ad response method.

Preferably, when the ad delivery trigger event is a jump event, a corresponding delivery control request is generated based on the acquired ad delivery environment information;

Among them, the advertisement control-related information includes information on the redirection method;

Then execute corresponding ad serving operations based on relevant information about ad control, including:

Carry out the corresponding advertisement jump display operation according to the jump method information.

Preferably, when the ad delivery trigger event is a download-related event, a corresponding delivery control request is generated based on the acquired ad delivery environment information;

Among them, information related to advertisement control includes information related to download methods;

Then execute corresponding ad serving operations based on relevant information about ad control, including:

Perform corresponding download-related operations according to the relevant information of the download method.

Another embodiment of the present invention proposes a device for controlling advertisement delivery, including:

An acquisition module, configured to acquire advertisement delivery environment information and/or delivery event results in response to an advertisement delivery trigger event;

A generating and sending module, configured to generate a corresponding delivery control request based on the advertisement delivery environment information and/or delivery event results, and send the delivery control request to the server;

The receiving module is used to receive the advertisement control related information returned by the server based on the delivery control request;

The execution module is configured to execute corresponding advertisement delivery operations according to relevant advertisement control information.

Preferably, when the ad delivery trigger event is an ad SDK initialization event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired ad delivery environment information;

Among them, the execution module includes:

The first generation and sending unit is configured to generate a corresponding advertisement information acquisition request based on advertisement control related information, and send the advertisement information acquisition request to the server;

The first receiving unit is configured to receive the advertisement information returned by the server based on the advertisement information acquisition request;

The first execution unit is configured to perform corresponding display operations on advertisement information according to advertisement control related information.

Preferably, the advertisement control-related information includes at least one item of information on whether advertisements are allowed to be placed, types of advertisements allowed to be placed, advertisement display methods, advertisement response methods, and jumping methods.

Optionally, the device also includes:

A judging module, configured to judge whether information related to advertising control has been obtained when an event to be delivered is detected;

If it has been obtained, the execution module executes the corresponding advertisement delivery operation according to the relevant advertisement control information.

Optionally, when the ad delivery trigger event is a delivery error event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the result of the delivery event;

Wherein, the execution module is specifically configured to perform corresponding operations of suspending delivery and/or repairing delivery of the ad SDK that generates a delivery error event according to information related to ad control.

Optionally, the execution module includes:

The second generating and sending unit is configured to generate a corresponding delivery update request based on the delivery event result, and send the delivery update request to the server;

The second receiving unit is configured to receive the advertisement SDK update information returned by the server based on the delivery update request;

The update unit is configured to update the ad SDK based on the ad SDK update information, so as to complete the repair operation of the ad SDK that generates a delivery error event.

Optionally, the delivery event result can be obtained in the following ways:

Obtain the delivery event result in the memory stack of the terminal device through the advertising SDK.

Optionally, when the ad delivery trigger event is a display event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired ad delivery environment information;

Among them, information related to advertisement control includes display method information;

The executing module is specifically configured to execute a corresponding advertisement display operation according to the display manner information.

Optionally, when the ad delivery trigger event is a response event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired ad delivery environment information;

Among them, the advertisement control-related information includes the advertisement response method;

The execution module is specifically configured to execute corresponding advertisement response operations according to the advertisement response manner.

Optionally, when the ad delivery trigger event is a jump event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired ad delivery environment information;

Among them, the advertisement control-related information includes information on the redirection method;

The execution module is specifically configured to perform a corresponding advertisement jump display operation according to the jump mode information.

Optionally, when the ad delivery trigger event is a download-related event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired ad delivery environment information;

Among them, information related to advertisement control includes information related to download methods;

The execution module is specifically configured to perform corresponding download related operations according to the download mode related information.

The technical solution of the present invention solves the problem of how to control the advertisement SDK based on the advertisement control related information received in the terminal. Firstly, the advertisement delivery environment information and/or delivery event results are obtained in response to the advertisement delivery trigger event, and different advertisement delivery environment information and/or delivery event results can be obtained correspondingly according to different advertisement trigger events; then, the receiving server based on the delivery control Request the returned advertising control related information, and execute the corresponding advertising delivery operation based on the advertising control related information. Through this step, the corresponding advertising control related information can be obtained according to the advertising delivery environment information and/or delivery event results in different terminals, and In this way, the corresponding advertisement delivery operation is executed, and the advertisement delivery operation of the advertising SDK can be flexibly and real-time controlled through the interaction process between the terminal and the server, thereby realizing a highly controllable advertisement delivery solution.

Additional aspects and advantages of the invention will be set forth in part in the description which follows, and will become apparent from the description, or may be learned by practice of the invention.

Description of drawings

The above and/or additional aspects and advantages of the present invention will become apparent and easy to understand from the following description of the embodiments in conjunction with the accompanying drawings, wherein:

FIG. 1 is a schematic flowchart of a method for controlling advertisement delivery according to an embodiment of the present invention;

Fig. 2 is a schematic structural diagram of an advertisement placement control device according to another embodiment of the present invention.

Detailed ways

Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and/or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Additionally, "connected" or "coupled" as used herein may include wireless connection or wireless coupling. The expression "and/or" used herein includes all or any elements and all combinations of one or more associated listed items.

Those skilled in the art can understand that, unless otherwise defined, all terms (including technical terms and scientific terms) used herein have the same meaning as commonly understood by those of ordinary skill in the art to which this invention belongs. It should also be understood that terms, such as those defined in commonly used dictionaries, should be understood to have meanings consistent with their meaning in the context of the prior art, and unless specifically defined as herein, are not intended to be idealized or overly Formal meaning to explain.

Those skilled in the art can understand that the "terminal" and "terminal equipment" used here not only include wireless signal receiver equipment, which only has wireless signal receiver equipment without transmission capabilities, but also include receiving and transmitting hardware. A device having receive and transmit hardware capable of bi-directional communication over a bi-directional communication link. Such equipment may include: cellular or other communication equipment, which has a single-line display or a multi-line display or a cellular or other communication equipment without a multi-line display; PCS (Personal Communications Service, personal communication system), which can combine voice, data Processing, facsimile and/or data communication capabilities; PDA (Personal Digital Assistant, Personal Digital Assistant), which may include radio frequency receiver, pager, Internet/Intranet access, web browser, notepad, calendar and/or GPS (Global Positioning System (Global Positioning System) receiver; a conventional laptop and/or palmtop computer or other device having and/or including a radio frequency receiver. As used herein, a "terminal", "terminal device" may be portable, transportable, installed in a vehicle (air, sea, and/or land), or adapted and/or configured to operate locally, and/or In distributed form, the operation operates at any other location on Earth and/or in space. The "terminal" and "terminal equipment" used here can also be communication terminals, Internet terminals, music/video playback terminals, such as PDAs, MIDs (Mobile Internet Devices, mobile Internet devices) and/or with music/video playback terminals. Functional mobile phones, smart TVs, set-top boxes and other devices.

It should be noted that an SDK (Software Development Kit, software development kit) is a collection of development tools such as software packages, software frameworks, hardware platforms, and operating systems for developing applications. The SDK includes a broad collection of related documents, examples and tools used to aid in the development of applications. The SDK is more and more used in the advertising of mobile terminals. The advertising SDK is mainly a platform for embedding advertisements provided by application developers. Application developers call the advertising display provided by the advertising SDK according to the corresponding requirements. Relevant interfaces to display the to-be-displayed advertisements provided by the advertising SDK in the application.

The embodiment of the present invention is used to explain how to control the advertisement SDK embedded in the application program to execute the advertisement delivery operation, and meanwhile, the method provided by the present invention can be executed in the terminal device.

FIG. 1 is a schematic flowchart of a method for controlling advertisement delivery according to an embodiment of the present invention.

Step S110: Obtain advertisement placement environment information and/or a placement event result in response to an advertisement placement trigger event.

Among them, ad delivery trigger events include but not limited to advertising SDK initialization, delivery error, jump, display, response, download and other related events; ad delivery environment information includes but not limited to the terminal device model, the type of network connected to the terminal device and the advertising SDK version number and other information. It should be noted that, in response to different types of advertisement placement trigger events, correspondingly, different advertisement placement environment information and/or placement event results may be obtained to control advertisement placement operations in a targeted manner.

Step S120: Generate a corresponding placement control request based on the advertisement placement environment information and/or placement event results, and send the placement control request to the server.

In this embodiment, the server receives the delivery control request sent by the terminal, extracts the advertisement delivery environment information and/or the delivery event result in the delivery control request; then, finds and extracts the Advertisement control-related information that matches the advertisement delivery environment information and/or delivery event results, and sends the advertisement control-related information to the terminal.

Step S130: receiving the advertisement control-related information returned by the server based on the delivery control request.

Among them, the advertisement control-related information includes relevant control information required for relevant control operations on the advertisement SDK, and the advertisement delivery operation of the advertisement SDK is performed based on this information.

Step S140: Execute the corresponding advertisement delivery operation according to the information related to advertisement control.

In the first preferred embodiment of the present invention, when the advertisement placement trigger event is an advertisement SDK initialization event, a corresponding advertisement placement control request is generated based on the obtained advertisement placement environment information; the steps of performing corresponding advertisement placement operations according to the advertisement control related information include: Step S141, Step S142 and Step S143: Step S141: Generate a corresponding advertisement information acquisition request based on advertisement control related information, and send the advertisement information acquisition request to the server; Step S142: Receive the advertisement information returned by the server based on the advertisement information acquisition request; Step S143: performing a corresponding display operation on the advertisement information according to the information related to advertisement control.

Preferably, information related to advertisement control includes, but is not limited to, information such as whether advertisements are allowed to be placed, types of advertisements allowed, advertisement display methods, advertisement response methods, and jumping methods.

Specifically, first, when the terminal detects that the advertising SDK is performing an initialization operation, it obtains the advertisement delivery environment information, such as the terminal device model "MI-note", the network type "Wi-fi" connected to the terminal device, and the version number of the advertising SDK "SDK2 .2.3”; then, generate a corresponding delivery control request based on the advertisement delivery environment information, and send the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, includes the pre-established advertisement delivery Search the control policy list for the advertisement control related information that matches the received delivery control request, such as "Allowed to advertise, Banner type, At the top of the display, Open byDeepLink", and send the advertisement control related information to the terminal; then, the terminal Receive the advertising control related information returned by the server based on the delivery control request; then, generate a corresponding advertising information acquisition request based on the advertising control related information, and send the advertising information acquisition request to the server. In this step, the advertising control related information needs to be At least part of the information is also included in the advertisement information acquisition request, for example, the advertisement control related information "Allowed to advertise, Banner type" needs to be included in the advertisement information acquisition request, so that the server can know that the terminal has Obtain the relevant authority to place advertisements, and the server needs to return the advertisement information of the Banner type; then, receive the advertisement information returned by the server based on the advertisement information acquisition request; finally, perform corresponding display operations on the advertisement information according to the advertisement control related information, such as the terminal Obtain the advertisement information of the Banner type and draw the advertisement information of the Banner type according to the advertisement control related information "At the top of the display" and display the drawing result on the top of the human-computer interaction interface on the screen of the terminal device. When the advertisement When the response event is triggered, it responds to the advertising operation according to the advertising control related information "Open by DeepLink".

Optionally, the method provided by the embodiment of the present invention further includes step S150 and step S160: step S150: when it is detected that the advertisement event to be delivered is acquired, determine whether the advertisement control related information has been acquired; step S160: if it has been acquired, The corresponding advertisement delivery operation is performed according to the relevant advertisement control information.

It should be noted that when the advertising SDK is started for the first time, it will automatically perform the initialization operation. When the terminal detects that the advertising SDK is performing the initialization operation, the advertising control-related information is obtained through the method provided by the embodiment of the present invention, and the above operation process needs to consume For a certain period of time, if it is detected that the event of obtaining the advertisement to be delivered occurs within this time period, the acquisition of the event of the advertisement to be delivered will be suspended until the terminal detects that the relevant information of the advertisement control is obtained, and the event of the advertisement to be delivered will be obtained will continue to execute.

Specifically, first, when detecting the event of obtaining an advertisement to be delivered, the terminal judges whether the advertisement control-related information has been acquired; then, if it has been acquired, it detects whether the advertisement information in the advertisement control-related information is allowed to be placed Then, if advertisements are allowed to be placed, send a request to obtain an advertisement to be delivered to the server; then, the server receives the request for obtaining an advertisement to be delivered sent by the terminal, and returns the advertisement information based on the request for obtaining the advertisement to be delivered; finally, the terminal receives the server based on the request to obtain the advertisement to be delivered Deliver the advertisement information returned by the advertisement request, and perform corresponding display operations on the advertisement information according to the advertisement control related information.

In the second preferred embodiment of the present invention, when the advertisement placement trigger event is a placement error event, a corresponding placement control request is generated based on the placement event result; the step of performing the corresponding advertisement placement operation according to the advertisement control related information includes step S144: according to the advertisement Control relevant information and perform corresponding operations of suspending delivery and/or repairing delivery for the ad SDK that generates a delivery error event.

Preferably, the delivery event result is acquired in the following manner: the delivery event result is acquired in the memory stack of the terminal device through the advertising SDK.

It should be noted that when an error occurs during the operation of the advertising SDK, a corresponding delivery event result will be generated, and the delivery event result includes information about the cause of the error. There are many reasons for the running error of the advertising SDK, among which there are three common ones:

1. API incompatibility, for example, the ad SDK code calls an API that exists in a new version of the operating system, but the ad SDK code runs on an old version of the operating system, and the called API does not exist in this version of the operating system.

2. Memory overflow, such problems often appear in terminal devices with small memory.

3. There is an error in the advertising SDK code. For example, a certain package or a certain class is called in the advertising SDK code, but the above-mentioned package or class is not initialized before running the advertising SDK code. If such an error occurs, the The event result will also add information such as the number of error code lines, the package name or class name where the error code exists.

Specifically, first, when the terminal detects that an advertising SDK has placed an error in the process of delivering an advertisement, it obtains the delivery event result in the memory stack of the terminal device through the advertising SDK. It should be noted that the advertising SDK runs in the memory of the terminal device , when the advertising SDK generates a delivery error during the process of delivering an advertisement, the terminal device automatically stores the delivery event result in the memory stack, so the delivery event result can be read in the terminal device's memory stack through the advertising SDK; then, based on the delivery The event result generates a corresponding delivery control request, and sends the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, searches and receives the Advertisement control-related information that matches the delivery control request, such as "Stoprunning", sends the information to the terminal; then, the terminal receives the advertisement control-related information returned by the server based on the delivery control request; finally, executes corresponding actions on the advertisement information based on the advertisement control-related information Pause delivery for .

Preferably, the step of performing corresponding repair and delivery operations on the advertising SDK that generated the delivery error event according to the advertisement control related information includes step S1441, step S1442 and step S1443: Step S1441: generate a corresponding delivery update request based on the result of the delivery event, and send The delivery update request is sent to the server; Step S1442: Receive the advertising SDK update information returned by the server based on the delivery update request; Step S1443: Update the advertising SDK based on the advertising SDK update information, so as to complete the repair operation of the advertising SDK that generated the delivery error event.

It should be noted that the terminal will generate a corresponding delivery update request from the delivery event result containing the cause of the error, and send the delivery update request to the server, and the server will determine the update information of the advertising SDK based on the delivery update request sent by the terminal, and send This information is sent to the terminal; then, the terminal receives the advertising SDK update information returned by the server based on the delivery update request, and performs update and installation operations on the advertising SDK update package, so as to complete the task of repairing and replacing the advertising SDK that generated the delivery error event .

Optionally, instead of using the solution provided by the second preferred embodiment of the present invention to complete the operation of suspending the delivery and/or repairing the delivery of the advertisement SDK that generated the delivery error event, the operation can be completed automatically by the server. The specific operation The steps are as follows: first, the terminal uploads the advertisement placement environment information to the server, and the server receives the advertisement placement environment information sent by the terminal, and stores it in the predetermined list; then, if the server receives reports from other terminals that a certain version of the When a terminal of the advertising SDK generates a delivery error event, search for a terminal device that matches the version number and terminal device model of the advertising SDK that generated the delivery error event reported by the received terminal in the predetermined list that stores the advertising delivery environment information ID, and automatically send advertising control-related information to the terminal corresponding to the terminal device ID, so as to automatically complete the suspension and/or repair operation of the advertising SDK that generated the delivery error event before the user is not aware of the error in the advertising SDK .

In the third preferred embodiment of the present invention, when the advertisement placement trigger event is a jump event, a corresponding placement control request is generated based on the acquired advertisement placement environment information; wherein, the advertisement control related information includes the jump mode information; according to the advertisement control The step of performing the corresponding advertisement delivery operation on the relevant information includes step S145: performing the corresponding advertisement jump operation according to the jump mode information.

Specifically, first of all, when the user is interested in the displayed advertisement information, the user will further select the advertisement information to view more advertisement information. Information, such as the terminal device model "MI-note", the network type "Wi-fi" connected to the terminal device, and the version number of the advertising SDK "SDK2.2.3"; then, generate a corresponding delivery control request based on the advertising delivery environment information, and Send the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, searches for the URL that matches the received delivery control request in the list containing the pre-established advertisement jump control strategy. Advertisement control-related information such as "Using system browser" of the forwarding method information, and send the information to the terminal; then, the terminal receives the advertisement control-related information including the redirecting method information returned by the server based on the delivery control request; finally, according to the redirecting method information Perform the corresponding advertisement jump operation, such as opening the redirected advertisement page through the system default browser in the terminal. Of course, you can also open the redirected advertisement page through browsers such as the built-in browser of the advertising SDK and the built-in application, or directly open the advertisement page of the specified application program already installed in the terminal. However, no matter what method is used to open the redirected advertisement page, it is executed based on the redirection method information.

In the fourth preferred embodiment of the present invention, when the advertisement placement trigger event is a download related event, a corresponding placement control request is generated based on the acquired advertisement placement environment information; wherein, the advertisement control related information includes the download method related information; according to the advertisement control The step of performing the corresponding advertisement delivery operation on the relevant information includes step S146: performing the corresponding downloading related operation according to the relevant information on the download mode.

Specifically, first, when the terminal detects that the advertising SDK is performing download-related operations, it obtains the advertisement delivery environment information, such as the terminal device model "MI-note", the network type "Wi-fi" to which the terminal device is connected, and the version number of the advertising SDK "" SDK2.2.3”; then, generate a corresponding delivery control request based on the advertisement delivery environment information, and send the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, contains the pre-formulated advertisement Search the list of download control policies for advertisement control-related information that matches the received delivery control request, such as "Using system downloader", and send the information to the terminal; then, the terminal receiving server returns based on the delivery control request. Advertisement control-related information including information about the download method; finally, perform corresponding download-related operations based on the download method-related information, such as performing download-related operations through the default downloader of the system in the terminal. Of course, you can also perform download-related operations through downloaders such as the built-in downloader in the advertising SDK and the built-in downloader in the application, but no matter what method is used to perform the download-related operations, it is executed based on the relevant information of the download method.

Optionally, the method provided by the embodiment of the present invention further includes step S170: adjusting the way the SDK performs advertisement placement in real time.

Preferably, the step of real-time adjusting the way the SDK performs the advertisement delivery operation includes step S171, step S172 and step S173: step S171: monitor the advertisement control related information in the server in real time through the monitoring interface; step S172: when the advertisement control is detected When the related information changes, the changed advertisement control related information is acquired; Step S173 : the operation of adjusting the advertisement delivery accordingly according to the changed advertisement control related information.

Specifically, the above operations can be realized through the observer mode in JAVA, wherein the server acts as the observed object, and the terminal acts as the observer. Change the "Allowed to advertise" in the related information about advertising control to "Forbidden to advertise", and obtain the changed related information about advertising control such as "Forbidden to advertise"; then, according to the changed related information about advertising control "Forbidden to advertise", correspondingly Perform an action to turn off ad serving.

The technical solution of the present invention solves the problem of how to control the advertisement SDK based on the advertisement control related information received in the terminal. Firstly, the advertisement delivery environment information and/or delivery event results are obtained in response to the advertisement delivery trigger event, and different advertisement delivery environment information and/or delivery event results can be obtained correspondingly according to different advertisement trigger events; then, the receiving server based on the delivery control Request the returned advertising control related information, and execute the corresponding advertising delivery operation based on the advertising control related information. Through this step, the corresponding advertising control related information can be obtained according to the advertising delivery environment information and/or delivery event results in different terminals, and In this way, the corresponding advertisement delivery operation is executed, and the advertisement delivery operation of the advertising SDK can be flexibly and real-time controlled through the interaction process between the terminal and the server, thereby realizing a highly controllable advertisement delivery scheme.

Fig. 2 is a schematic structural diagram of an advertisement placement control device according to another embodiment of the present invention.

The obtaining module 210 obtains the advertisement placement environment information and/or the advertisement placement event result in response to the advertisement placement trigger event.

Among them, ad delivery trigger events include but are not limited to related events such as ad SDK initialization, delivery error, display, jump, and download; ad delivery environment information includes but not limited to the terminal device model, the type of network connected to the terminal device, and the version of the ad SDK number and other information. It should be noted that, in response to different types of advertisement placement trigger events, correspondingly, different advertisement placement environment information and/or placement event results may be obtained to control advertisement placement operations in a targeted manner.

The generating and sending module 220 generates a corresponding placement control request based on the advertisement placement environment information and/or the placement event result, and sends the placement control request to the server.

In this embodiment, the server receives the delivery control request sent by the terminal, extracts the advertisement delivery environment information and/or the delivery event result in the delivery control request; then, finds and extracts the Advertisement control-related information that matches the advertisement delivery environment information and/or delivery event results, and sends the advertisement control-related information to the terminal.

The receiving module 230 receives the advertisement control related information returned by the server based on the placement control request.

Among them, the advertisement control-related information includes relevant control information required for relevant control operations on the advertisement SDK, and the advertisement delivery operation of the advertisement SDK is performed based on this information.

The execution module 240 executes the corresponding advertisement placement operation according to the information related to advertisement control.

In the first preferred embodiment of the present invention, when the advertisement placement trigger event is an advertisement SDK initialization event, the generating and sending module 220 is specifically configured to generate a corresponding advertisement placement control request based on the acquired advertisement placement environment information; the execution module 240 includes the first Generating and sending unit, first receiving unit and first execution unit: the first generating and sending unit generates a corresponding advertisement information acquisition request based on advertisement control related information, and sends the advertisement information acquisition request to the server; the first receiving unit receives the server Based on the advertisement information returned by the advertisement information acquisition request; the first execution unit executes a corresponding display operation on the advertisement information according to the advertisement control related information.

Preferably, information related to advertisement control includes, but is not limited to, information such as whether advertisements are allowed to be placed, types of advertisements allowed, advertisement display methods, advertisement response methods, and jumping methods.

Specifically, first, when the terminal detects that the advertising SDK is performing an initialization operation, it obtains the advertisement delivery environment information, such as the terminal device model "MI-note", the network type "Wi-fi" connected to the terminal device, and the version number of the advertising SDK "SDK2 .2.3”; then, generate a corresponding delivery control request based on the advertisement delivery environment information, and send the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, includes the pre-established advertisement delivery Search the control policy list for the advertisement control related information that matches the received delivery control request, such as "Allowed to advertise, Banner type, At the top of the display, Open byDeepLink", and send the advertisement control related information to the terminal; then, the terminal Receive the advertising control related information returned by the server based on the delivery control request; then, generate a corresponding advertising information acquisition request based on the advertising control related information, and send the advertising information acquisition request to the server. In this step, the advertising control related information needs to be At least part of the information is also included in the advertisement information acquisition request, for example, the advertisement control related information "Allowed to advertise, Banner type" needs to be included in the advertisement information acquisition request, so that the server can know that the terminal has Obtain the relevant authority to place advertisements, and the server needs to return the advertisement information of the Banner type; then, receive the advertisement information returned by the server based on the advertisement information acquisition request; finally, perform corresponding display operations on the advertisement information according to the advertisement control related information, such as the terminal Obtain the advertisement information of the Banner type and draw the advertisement information of the Banner type according to the advertisement control related information "At the top of the display" and display the drawing result on the top of the human-computer interaction interface on the screen of the terminal device. When the advertisement When the response event is triggered, it responds to the advertising operation according to the advertising control related information "Open by DeepLink".

Optionally, the device provided by the embodiment of the present invention further includes: when the judging module detects the acquisition of the advertisement event to be delivered, judges whether the advertisement control related information has been obtained; if it has been obtained, the execution module 240 executes according to the advertisement control related information The corresponding ad serving action.

It should be noted that when the advertising SDK is started for the first time, it will automatically perform the initialization operation. When the terminal detects that the advertising SDK is performing the initialization operation, the advertising control-related information is obtained through the method provided by the embodiment of the present invention, and the above operation process needs to consume For a certain period of time, if it is detected that the event of obtaining the advertisement to be delivered occurs within this time period, the acquisition of the event of the advertisement to be delivered will be suspended until the terminal detects that the relevant information of the advertisement control is obtained, and the event of the advertisement to be delivered will be obtained will continue to execute.

Specifically, first, when detecting the event of obtaining an advertisement to be delivered, the terminal judges whether the advertisement control-related information has been acquired; then, if it has been acquired, it detects whether the advertisement information in the advertisement control-related information is allowed to be placed Then, if advertisements are allowed to be placed, send a request to obtain an advertisement to be delivered to the server; then, the server receives the request for obtaining an advertisement to be delivered sent by the terminal, and returns the advertisement information based on the request for obtaining the advertisement to be delivered; finally, the terminal receives the server based on the request to obtain the advertisement to be delivered Deliver the advertisement information returned by the advertisement request, and perform corresponding display operations on the advertisement information according to the advertisement control related information.

In the second preferred embodiment of the present invention, when the advertisement placement trigger event is a placement error event, the generating and sending module 220 is specifically used to generate a corresponding placement control request based on the result of the placement event; the execution module 240 is specifically used to control the relevant information based on the advertisement Perform corresponding operations to suspend delivery and/or repair delivery for the ad SDK that generated the delivery error event.

Preferably, the delivery event result is acquired in the following manner: the delivery event result is acquired in the memory stack of the terminal device through the advertising SDK.

It should be noted that when an error occurs during the operation of the advertising SDK, a corresponding delivery event result will be generated, and the delivery event result includes information about the cause of the error. There are many reasons for the running error of the advertising SDK, among which there are three common ones:

1. API incompatibility, for example, the ad SDK code calls an API that exists in a new version of the operating system, but the ad SDK code runs on an old version of the operating system, and the called API does not exist in this version of the operating system.

2. Memory overflow, such problems often appear in terminal devices with small memory.

3. There is an error in the advertising SDK code. For example, a certain package or a certain class is called in the advertising SDK code, but the above-mentioned package or class is not initialized before running the advertising SDK code. If such an error occurs, the The event result will also add information such as the number of error code lines, the package name or class name where the error code exists.

Specifically, first, when the terminal detects that an advertising SDK has placed an error in the process of delivering an advertisement, it obtains the delivery event result in the memory stack of the terminal device through the advertising SDK. It should be noted that the advertising SDK runs in the memory of the terminal device , when the advertising SDK generates a delivery error during the process of delivering an advertisement, the terminal device automatically stores the delivery event result in the memory stack, so the delivery event result can be read in the terminal device's memory stack through the advertising SDK; then, based on the delivery The event result generates a corresponding delivery control request, and sends the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, searches and receives the Advertisement control-related information that matches the delivery control request, such as "Stoprunning", sends the information to the terminal; then, the terminal receives the advertisement control-related information returned by the server based on the delivery control request; finally, executes corresponding actions on the advertisement information based on the advertisement control-related information Pause delivery for .

Preferably, the execution module 240 includes a second generating and sending unit, a second receiving unit, and an updating unit: the second generating and sending unit is configured to generate a corresponding delivery update request based on the delivery event result, and send the delivery update request to the server The second receiving unit is used to receive the advertising SDK update information returned by the server based on the delivery update request; the updating unit is used to update the advertising SDK based on the advertising SDK update information, so as to complete the repair operation of the advertising SDK that generated the delivery error event.

It should be noted that the terminal will generate a corresponding delivery update request from the delivery event result containing the cause of the error, and send the delivery update request to the server, and the server will determine the update information of the advertising SDK based on the delivery update request sent by the terminal, and send This information is sent to the terminal; then, the terminal receives the advertising SDK update information returned by the server based on the delivery update request, and performs update and installation operations on the advertising SDK update package, so as to complete the task of repairing and replacing the advertising SDK that generated the delivery error event .

Optionally, instead of using the device provided by the second preferred embodiment of the present invention to complete the operation of suspending the delivery and/or repairing the delivery of the advertisement SDK that generated the delivery error event, the operation can be completed automatically by the server, the specific operation The steps are as follows: first, the terminal uploads the advertisement placement environment information to the server, and the server receives the advertisement placement environment information sent by the terminal, and stores it in the predetermined list; then, if the server receives reports from other terminals that a certain version of the When a terminal of the advertising SDK generates a delivery error event, search for a terminal device that matches the version number and terminal device model of the advertising SDK that generated the delivery error event reported by the received terminal in the predetermined list that stores the advertising delivery environment information ID, and automatically send advertising control-related information to the terminal corresponding to the terminal device ID, so as to automatically complete the suspension and/or repair operation of the advertising SDK that generated the delivery error event before the user is not aware of the error in the advertising SDK .

In the third preferred embodiment of the present invention, when the advertisement placement trigger event is a jump event, the generating and sending module 220 is specifically configured to generate a corresponding advertisement placement control request based on the acquired advertisement placement environment information; wherein, the advertisement control related information includes Skip mode information; the execution module 240 is specifically configured to execute corresponding advertisement jump operations according to the jump mode information.

Specifically, first of all, when the user is interested in the displayed advertisement information, the user will further select the advertisement information to view more advertisement information. Information, such as the terminal device model "MI-note", the network type "Wi-fi" connected to the terminal device, and the version number of the advertising SDK "SDK2.2.3"; then, generate a corresponding delivery control request based on the advertising delivery environment information, and Send the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, searches for the URL that matches the received delivery control request in the list containing the pre-established advertisement jump control strategy. Advertisement control-related information such as "Using system browser" is sent to the terminal; then, the terminal receives the advertisement control-related information returned by the server based on the delivery control request, including the information of the redirection display method; finally, according to the redirection The display mode information executes the corresponding advertisement jump display operation, such as opening the redirected advertisement page through the default browser of the system in the terminal. Of course, you can also open the redirected advertisement page through browsers such as the built-in browser of the advertising SDK and the built-in application, or directly open the advertisement page of the specified application program already installed in the terminal. However, no matter what method is used to open the redirected advertisement page, it is executed based on the information of the redirected display method.

In the fourth preferred embodiment of the present invention, when the advertisement placement trigger event is a download-related event, the generating and sending module 220 is specifically configured to generate a corresponding advertisement placement control request based on the acquired advertisement placement environment information; wherein, the advertisement control related information includes Information related to the downloading method; the executing module 240 is specifically configured to execute corresponding downloading related operations according to the related information on the downloading method.

Specifically, first, when the terminal detects that the advertising SDK is performing download-related operations, it obtains the advertisement delivery environment information, such as the terminal device model "MI-note", the network type "Wi-fi" to which the terminal device is connected, and the version number of the advertising SDK "" SDK2.2.3”; then, generate a corresponding delivery control request based on the advertisement delivery environment information, and send the delivery control request to the server; then, the server receives the delivery control request sent by the terminal, and based on the delivery control request, contains the pre-formulated advertisement Search the list of download control policies for advertisement control-related information that matches the received delivery control request, such as "Using system downloader", and send the information to the terminal; then, the terminal receiving server returns based on the delivery control request. Advertisement control-related information including information about the download method; finally, perform corresponding download-related operations based on the download method-related information, such as performing download-related operations through the default downloader of the system in the terminal. Of course, you can also perform download-related operations through downloaders such as the built-in downloader in the advertising SDK and the built-in downloader in the application, but no matter what method is used to perform the download-related operations, it is executed based on the relevant information of the download method.

Optionally, the device provided in the embodiment of the present invention further includes: an adjustment module adjusts the way the SDK performs advertisement placement in real time.

Preferably, the adjustment module includes a real-time monitoring unit, an information acquisition unit, and an operation adjustment unit: the real-time monitoring unit monitors the advertisement control-related information in the server in real time through the monitoring interface; when the information acquisition unit detects that the advertisement control-related information changes, The changed advertising control related information is obtained; the operation adjustment unit adjusts the operation of advertising delivery accordingly according to the changed advertising control related information.

Specifically, the functions of the above modules can be realized through the observer mode in JAVA, wherein the server acts as the observed object, and the terminal acts as the observer. When the observer monitors the change of the advertisement control related information in the observed object , such as "Allowed to advertise" in the advertising control related information is changed to "Forbidden to advertise", obtain the changed advertising control related information such as "Forbidden to advertise"; then, according to the changed advertising control related information "Forbidden to advertise" Actions to turn off ad serving are performed accordingly.

The technical solution of the present invention solves the problem of how to control the advertisement SDK based on the advertisement control related information received in the terminal. Firstly, the advertisement delivery environment information and/or delivery event results are obtained in response to the advertisement delivery trigger event, and different advertisement delivery environment information and/or delivery event results can be obtained correspondingly according to different advertisement trigger events; then, the receiving server based on the delivery control Request the returned advertising control related information, and execute the corresponding advertising delivery operation based on the advertising control related information. Through this step, the corresponding advertising control related information can be obtained according to the advertising delivery environment information and/or delivery event results in different terminals, and In this way, the corresponding advertisement delivery operation is executed, and the advertisement delivery operation of the advertising SDK can be flexibly and real-time controlled through the interaction process between the terminal and the server, thereby realizing a highly controllable advertisement delivery scheme.

Those skilled in the art will appreciate that the present invention includes devices related to performing one or more of the operations described in this application. These devices may be specially designed and fabricated for the required purposes, or they may include known devices found in general purpose computers. These devices have computer programs stored therein that are selectively activated or reconfigured. Such a computer program can be stored in a device (e.g., computer) readable medium, including but not limited to any type of medium suitable for storing electronic instructions and respectively coupled to a bus. Types of disks (including floppy disks, hard disks, CDs, CD-ROMs, and magneto-optical disks), ROM (Read-Only Memory, read-only memory), RAM (Random Access Memory, random access memory), EPROM (Erasable Programmable Read-Only Memory, Erasable Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory, Electrically Erasable Programmable Read-Only Memory), flash memory, magnetic card or optical card. That is, a readable medium includes any medium that stores or transmits information in a form readable by a device (eg, a computer).

Those skilled in the art will understand that computer program instructions can be used to implement each block in these structural diagrams and/or block diagrams and/or flow diagrams and combinations of blocks in these structural diagrams and/or block diagrams and/or flow diagrams . Those skilled in the art can understand that these computer program instructions can be provided to general-purpose computers, professional computers, or processors of other programmable data processing methods for implementation, so that the computer or processors of other programmable data processing methods can execute the present invention. A scheme specified in a block or blocks of a structure diagram and/or a block diagram and/or a flow diagram of the invention disclosure.

Those skilled in the art can understand that the various operations, methods, and steps, measures, and solutions in the processes discussed in the present invention can be replaced, changed, combined, or deleted. Further, other steps, measures, and schemes in the various operations, methods, and processes that have been discussed in the present invention may also be replaced, changed, rearranged, decomposed, combined, or deleted. Further, steps, measures, and schemes in the prior art that have operations, methods, and processes disclosed in the present invention can also be alternated, changed, rearranged, decomposed, combined, or deleted.

The above descriptions are only part of the embodiments of the present invention. It should be pointed out that those skilled in the art can make some improvements and modifications without departing from the principles of the present invention. It should be regarded as the protection scope of the present invention.

Claims (10)

1. A method for controlling advertisement delivery, comprising: Responding to an ad delivery trigger event to obtain ad delivery environment information and/or a delivery event result; Generate a corresponding delivery control request based on the advertisement delivery environment information and/or delivery event results, and send the delivery control request to the server; receiving advertisement control-related information returned by the server based on the delivery control request; Perform corresponding advertisement delivery operations according to the advertisement control related information. 2. The method according to claim 1, wherein when the advertisement placement trigger event is an advertisement SDK initialization event, a corresponding placement control request is generated based on the acquired advertisement placement environment information; Among them, the corresponding advertisement delivery operation is performed according to the advertisement control related information, including: generating a corresponding advertisement information acquisition request based on the advertisement control-related information, and sending the advertisement information acquisition request to a server; receiving advertisement information returned by the server based on the advertisement information acquisition request; performing a corresponding display operation on the advertisement information according to the advertisement control related information. 3. The method according to claim 2, wherein the advertisement control-related information includes at least one of whether advertisements are allowed to be placed, types of advertisements allowed, advertisement display methods, advertisement response methods, and jumping method information . 4. The method according to claim 2 or 3, further comprising: When it is detected that the event of obtaining an advertisement to be delivered is detected, it is judged whether information related to advertisement control has been obtained; If it has been obtained, perform the corresponding advertisement delivery operation according to the advertisement control related information. 5. The method according to claim 1, wherein, when the advertisement placement trigger event is a placement error event, a corresponding placement control request is generated based on the placement event result; Among them, the corresponding advertisement delivery operation is performed according to the advertisement control related information, including: According to the information related to the advertisement control, perform corresponding operations of suspending delivery and/or repairing delivery of the advertisement SDK that generates the delivery error event. 6. The method according to claim 5, characterized in that, according to the advertisement control-related information, performing a corresponding restoration and placement operation on the advertisement SDK that generates a placement error event, including: Generate a corresponding delivery update request based on the delivery event result, and send the delivery update request to the server; receiving the advertising SDK update information returned by the server based on the delivery update request; The advertisement SDK is updated based on the advertisement SDK update information, so as to complete the repair operation of the advertisement SDK that generates the delivery error event. 7. The method according to claim 5 or 6, characterized in that, the delivery event result is obtained through the following methods: The delivery event result is obtained in the memory stack of the terminal device through the advertising SDK. 8. The method according to claim 1, wherein when the advertisement placement trigger event is a display event, a corresponding placement control request is generated based on the acquired advertisement placement environment information; Wherein, the advertisement control-related information includes display mode information; Then execute the corresponding advertisement delivery operation based on the information related to the advertisement control, including: A corresponding advertisement display operation is performed according to the display manner information. 9. The method according to claim 1, wherein when the advertisement placement trigger event is a response event, a corresponding placement control request is generated based on the acquired advertisement placement environment information; Wherein, the advertisement control-related information includes advertisement response methods; Then execute the corresponding advertisement delivery operation based on the information related to the advertisement control, including: Perform corresponding advertisement response operations according to the advertisement response manner. 10. A control device for advertising delivery, characterized in that it comprises: An acquisition module, configured to acquire advertisement delivery environment information and/or delivery event results in response to an advertisement delivery trigger event; A generating and sending module, configured to generate a corresponding delivery control request based on the advertisement delivery environment information and/or delivery event results, and send the delivery control request to the server; A receiving module, configured to receive advertisement control-related information returned by the server based on the delivery control request; An execution module, configured to execute corresponding advertisement delivery operations according to the advertisement control related information.