CN110446088A - Media information recognition methods, exchange method and the equipment of TV - Google Patents
Media information recognition methods, exchange method and the equipment of TV Download PDFInfo
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- CN110446088A CN110446088A CN201810413597.0A CN201810413597A CN110446088A CN 110446088 A CN110446088 A CN 110446088A CN 201810413597 A CN201810413597 A CN 201810413597A CN 110446088 A CN110446088 A CN 110446088A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4334—Recording operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
- H04N21/8358—Generation of protective data, e.g. certificates involving watermark
Abstract
The present invention provides a kind of media information recognition methods of TV, TV interactive operation method, TV, computer readable storage medium and computer equipments, the recognition methods includes: the picture image for obtaining the video televised, and image coding is extracted from the picture image；Described image coding is compared with setting coding；Under comparison result unanimous circumstances, output described image coding, to be encoded to obtain setting media information according to described image；The setting coding is associated with the setting media information in advance.The present invention can media information in automatic identification TV, and the shown commodity of advertisement are subjected to down online lower water conservancy diversion, allow spectators more easily to buy, improve user and watch buying experience.
Description
Technical field
The present invention relates to the media information recognition methods of TV technology more particularly to a kind of TV, TV interaction behaviour
Make method, TV, computer readable storage medium and computer equipment.
Background technique
Advertisement can be inserted in the TV programme played on TV, can show the contents such as commodity or activity in advertisement.Such as
Fruit user wishes the commodity that purchase is seen or the activity that participation is seen, can be realized by way of sending short messages, making a phone call.With
The progress of technology, user can also include the two dimensional code of merchandise news or action message by what is shown on scanning TV, and lead to
It crosses adding products in shopping cart using APP on mobile phone to be bought, or participates in respective activity on mobile phone.No matter such as
What, the mode interacted at present with TV requires user using mobile phone every time and carries out sequence of operations.But user sees TV
Main purpose be usually watch TV programme, rather than do shopping or participation activity, so frequently pick up mobile phone carry out it is a large amount of
Behaviour can bother user and watch TV programme, to reduce user experience.
Summary of the invention
The present invention provides the media information recognition methods of a kind of TV, TV interactive operation method, TV, computer-readable
Storage medium and computer equipment, to improve the user experience of viewing TV programme.
The embodiment of the present invention provides a kind of media information recognition methods of TV, comprising: obtains the video televised
Picture image, and image coding is extracted from the picture image；Described image coding is compared with setting coding；Than
To under result unanimous circumstances, output described image coding sets media information to encode to obtain according to described image；It is described to set
Code of delimiting the organizational structure is associated with the setting media information in advance.
In one embodiment, described image coding is compared with setting coding, comprising: receive under coded samples library
The setting coding carried, the coded samples lab setting is in the TV or a server；Compare described image coding and institute
State setting coding.
In one embodiment, described image coding is compared with setting coding, comprising: described image is encoded and is sent
To a server, encoded with comparing described image coding using the server with the setting, the setting code storage exists
In coded samples library, the coded samples lab setting is in the server.
In one embodiment, image coding is extracted from the picture image, comprising: figure is extracted from the picture image
As mark；Described image mark is pre-generated according to described image coding and is previously implanted the corresponding matchmaker of the picture image
In body resource；It is identified to obtain described image coding according to described image.
In one embodiment, image coding is extracted from the picture image, comprising: figure is extracted from the picture image
As feature；Described image volume is searched in the corresponding table that the characteristics of image pre-established is encoded with image according to described image feature
Code.
In one embodiment, characteristics of image is extracted from the picture image, comprising: along setting in the picture image
Profiling path carries out image sampling, obtains image sampling information；Image sampling information is subjected to binaryzation, obtains described image spy
Sign.
In one embodiment, the media information recognition methods of the TV further include: before media resource operation, utilize a clothes
Device be engaged in from media resource extraction image information, described image information is converted into setting and is encoded, and is set what is be converted to
Code storage is determined into coded samples library；The media resource includes the picture image of the video televised.
In one embodiment, the media information recognition methods of the TV further include: utilize a server from the picture figure
As interception image in corresponding media resource, feature extraction is carried out to truncated picture, the result for being characterized extraction is established uniquely
Coding, and according to the result of the feature extraction and the unique encodings generate the characteristics of image encode with image it is corresponding
Table.
In one embodiment, the media information recognition methods of the TV further include: in described image coding and the setting
Encoding ratio destroys the picture image of acquisition in the case where inconsistent.
The embodiment of the present invention also provides a kind of TV interactive operation method, comprising: captures the TV using the SDK of TV
The picture image of the video of broadcasting, and image coding is extracted from the picture image；Described image is encoded using the SDK
It is compared with setting coding；Under comparison result unanimous circumstances, the SDK output described image coding；The TV root
It encodes to obtain setting media information according to the described image of output, and shows interactive information corresponding with the setting media information,
To obtain the user's operation information for the interactive information returned by remote controler；The setting coding is set with described in advance
Determine media information association.
The embodiment of the present invention also provides a kind of TV, including SDK, and the SDK, which is performed, realizes the various embodiments described above institute
The step of method stated.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program, the program
The step of the various embodiments described above the method is realized when being executed by processor.
The embodiment of the present invention also provides a kind of computer equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor, the processor realize the various embodiments described above the method when executing described program
The step of.
Media information recognition methods, TV interactive operation method, TV, the computer-readable storage of the TV of the present embodiment
Medium and computer equipment are extracted image from the picture image and are compiled by obtaining the picture image for the video televised
Described image coding is compared with setting coding, and exports described image under comparison result unanimous circumstances and compile by code
Code encodes to obtain setting media information according to described image, can realize the media in automatic identification TV based on image with this
Information can be improved the user experience of viewing TV programme.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.In the accompanying drawings:
Fig. 1 is the flow diagram of the media information recognition methods of the TV of one embodiment of the invention；
Fig. 2 is the method flow schematic diagram that image coding is compared with setting coding in one embodiment of the invention；
Fig. 3 is the method flow schematic diagram for extracting image coding in another embodiment of the present invention from picture image；
Fig. 4 is the method flow schematic diagram that image coding is extracted in further embodiment of this invention；
Fig. 5 is the flow diagram of the TV interactive operation method of one embodiment of the invention.
Specific embodiment
Understand in order to make the object, technical scheme and advantages of the embodiment of the invention clearer, with reference to the accompanying drawing to this hair
Bright embodiment is described in further details.Here, the illustrative embodiments of the present invention and their descriptions are used to explain the present invention, but simultaneously
It is not as a limitation of the invention.
Fig. 1 is the flow diagram of the media information recognition methods of the TV of one embodiment of the invention.As shown in Figure 1, should
The media information recognition methods of TV, it may include:
Step S110: obtaining the picture image for the video televised, and image coding is extracted from the picture image；
Step S120: described image coding is compared with setting coding；
Step S130: under comparison result unanimous circumstances, output described image coding, to be encoded according to described image
To setting media information；The setting coding is associated with the setting media information in advance.
The TV can be smart television.The view that can be televised by the software (such as SDK) installed on TV
Frequency real-time snap shot obtains above-mentioned picture image.The picture image can be the entire picture or part that video screen is shown
Picture or the picture in specified region.Setting coding can be stored in advance in coded samples library, and coded samples library can be with
It is stored with multiple setting codings.The setting media information can be the relevant information of media resource, such as in particular media asset
What is set commodity SKU (keeper unit) or the parameter that sets.The media resource can be the resources such as advertisement, activity, can
For showing on TV.The media resource may come from TV station, video website etc..Setting coding is in advance and institute
Stating setting media information can be associated in a server, and be stored in the server, or can store in TV
In.In embodiment, by comparison as a result, similarity value is obtained, such as more than threshold value, it is believed that it is encoded for same image, it can
It is further considered same media information, such as advertisement.The SDK that above-mentioned steps S110 is installed to step S130 using TV
(Software Development Kit, Software Development Kit) is realized.
In the present embodiment, by obtaining the picture image for the video televised, image is extracted from the picture image
Described image coding is compared with setting coding, and exports described image under comparison result unanimous circumstances by coding
Coding encodes to obtain setting media information according to described image, can realize the matchmaker in automatic identification TV based on image with this
Body information can be improved the user experience of viewing TV programme.It can identify the advertisement in TV by this method, and by advertisement
Shown commodity carry out down online lower water conservancy diversion, and spectators is allowed more easily to buy.
Fig. 2 is the method flow schematic diagram that image coding is compared with setting coding in one embodiment of the invention.Such as
Shown in Fig. 2, in above-mentioned steps S120, described image coding is encoded into the method being compared with setting, it may include:
Step 1211: receiving the setting coding downloaded from coded samples library, the coded samples lab setting is in described
TV or a server；
Step 1212: comparing described image coding and encoded with the setting.
Coded samples library can store the storage equipment of storage equipment or the server in the TV.Can by institute
It states image coding to be compared with each setting coding in the coded samples library, be compiled if can find and compare consistent setting
Code, then can illustrate that comparison result is consistent.
In embodiment, it is compared on smart television, the image coding in sample database downloads in smart television SDK,
SDK real-time snap shot obtains the picture image in TV, synchronous to carry out image encoding ratio pair, obtains comparison result.
In some embodiments, in above-mentioned steps S120, described image coding is compared with setting coding, can be wrapped
It includes: described image coding is sent to a server, compiled with comparing described image coding using the server with the setting
Code, the setting code storage is in coded samples library, and the coded samples lab setting is in the server.
In embodiment, smart television only obtains picture image and is converted to image coding, and image coding is transferred to service
Device end is carried out the comparison of image coding with sample image coding by server end, obtains comparison result.
Fig. 3 is the method flow schematic diagram for extracting image coding in another embodiment of the present invention from picture image.Such as Fig. 3
It is shown, in above-mentioned steps S120, image coding is extracted from the picture image, it may include:
Step S1221: image identification is extracted from the picture image；Described image mark is encoded according to described image
It pre-generates and is previously implanted in the corresponding media resource of the picture image；
Step S1222: it is identified to obtain described image coding according to described image.
The image identification can be image watermark, two dimensional code etc..If known after the video interception televised using SDK
It is clipped to scheduled image watermark or two dimensional code, then can extract image coding directly from image watermark and two dimensional code, such as interactive
Coding and parameter information.This method for extracting image coding does not need frequently to carry out a large amount of data exchange, In with server
For television where SDK it is achieved that recognition efficiency is higher, reliability consistency is good.
Fig. 4 is the method flow schematic diagram that image coding is extracted in further embodiment of this invention.As shown in figure 4, above-mentioned
In step S120, image coding is extracted from the picture image, it may include:
Step S1231: characteristics of image is extracted from the picture image；
Step S1232: it is looked into the corresponding table that the characteristics of image pre-established is encoded with image according to described image feature
Described image is looked for encode.
Above-mentioned steps S1231 and step S1232 can use the SDK of installation on television and realize.Above-mentioned steps S1231
In, it can be by acquiring image information, and the image information of acquisition is handled, such as binaryzation, obtain characteristics of image.On
It states in step S1232, in the corresponding table that the characteristics of image pre-established is encoded with image, characteristics of image and image are encoded one by one
It is corresponding, described image feature is found, described image coding can be obtained.This method for extracting image coding, can be not required to
Media resource (such as program or advertisement video) is operated in advance, directly be carried out using the picture image of original video special
Sign conversion reaches interactive purpose, but identification has certain time-delay.
In some embodiments, above-mentioned steps S1231 may include carrying out figure along setting profiling path in the picture image
As sampling, image sampling information is obtained；Image sampling information is subjected to binaryzation, obtains described image feature.Image sampling letter
Cease the information such as may include form and aspect, contrast, color value.
In some embodiments, in above-mentioned steps S120, image coding is extracted from the picture image, it may include:
Step S1221: image identification is extracted from the picture image；Described image mark is encoded according to described image
It pre-generates and is previously implanted in the corresponding media resource of the picture image；
Step S1223: in the case where not extracting described image mark, it is special that image is extracted from the picture image
Sign；
Step S1224: it is looked into the corresponding table that the characteristics of image pre-established is encoded with image according to described image feature
Described image is looked for encode.
In the embodiment, if using image watermark or two dimensional code is not recognized after SDK screenshot, it can be in scheduled shape
Image sampling is carried out on first class diameter, the information such as form and aspect, comparison, color value is obtained, and image carries out binaryzation, after recording binaryzation
Characteristics of image, and the comparison of the sample image feature locally prestored with SDK can be carried out or feature is uploaded to server compare, lead to
It crosses comparison and obtains the corresponding interaction coding of image and parameter information.
It is raw in the media information recognition methods of the TV of each embodiment in above-mentioned steps S1231 in some embodiments
At the method for the corresponding table that the characteristics of image and image encode, it may include: before media resource operation, utilize a server
The interception image from the media resource carries out feature extraction to truncated picture, and the result for being characterized extraction establishes unique compile
Code, and according to the result of the feature extraction and the unique encodings generate the characteristics of image encode with image it is corresponding
Table；The media resource includes the picture image.
In the embodiment, the interception image from the media resource can be the entire picture that video screen is shown, or
It is the picture of part picture or specified region.The method for carrying out feature extraction to truncated picture can be schemed by acquisition
As information, and the image information of acquisition is handled to obtain, such as binary conversion treatment.
In some embodiments, in the media information recognition methods of the TV of each embodiment, the generation method in coded samples library,
Can include:
Before media resource operation, image information is extracted from the media resource using a server, described image is believed
Breath is converted to setting coding, and by the setting code storage being converted into coded samples library；The media resource includes institute
State the picture image for the video televised.Media resource for example can be advertisement or movable video, picture etc..
In some embodiments, after step S120, it may also include that in described image coding and the setting encoding ratio pair
In the case where inconsistent, the picture image of acquisition is destroyed.It encodes with the setting encoding ratio by described image to progress
When comparison, it usually needs by described image code storage in memory or hard disk, so, by not being in the discovery picture image
It is destroyed when required image, running space or memory space can be saved.
Based on the media information recognition methods with above-mentioned TV, the embodiment of the present invention also provides a kind of TV interactive operation side
Method.
Fig. 5 is the flow diagram of the TV interactive operation method of one embodiment of the invention, as shown in figure 5, the TV is handed over
Mutual operation method, it may include:
Step S210: the picture image of video televised described in the SDK capture using TV, and from the picture figure
Image coding is extracted as in；
Step S220: described image is encoded using the SDK and is compared with setting coding；
Step S230: under comparison result unanimous circumstances, the SDK output described image coding；
Step S240: the TV encodes to obtain setting media information according to the described image of output, and show with it is described
The corresponding interactive information of media information is set, is believed with obtaining by the user's operation for the interactive information that remote controler returns
Breath；The setting coding is associated with the setting media information in advance.
The specific embodiment of above-mentioned steps S210 to step S230 can refer to above-mentioned media information recognition methods and learns, therefore
This is repeated no more again.In above-mentioned steps S240, the related information of the setting coding and the setting media information can be in electricity
It generates, is can store in the storage equipment of TV depending on except, or be stored on a server and (TV need to be reached).When the setting
When media information is advertising information, which can be the button of confirmation shopping；When this sets media information to participate in electricity
When depending on movable information, which can be the button for participating in ballot.For the user's operation information of the interactive information
Such as it can be and acknowledgement key or cancel key are pressed by remote controler.
The embodiment of the present invention also provides a kind of TV, including SDK, and the SDK, which is performed, realizes the various embodiments described above institute
The step of media information recognition methods for the TV stated.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program, the program
The step of the various embodiments described above the method is realized when being executed by processor.
The embodiment of the present invention also provides a kind of computer equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor, the processor realize the various embodiments described above the method when executing described program
The step of.
In one embodiment, TV interactive operation method, it may include:
Step S310: the picture image televised is obtained；
Step S320: setting image coding is obtained from the picture image, and triggers the TV and shows the setting
Image encodes the event of corresponding interactive information；The setting image coding is associated with the interactive information in advance；
Step S330: it is sent according to the operation information returned for the interactive information comprising the ID of the TV and described
The operation requests information of image code-related information is set, on the user account that the setting image encodes corresponding application
Complete the operation of the corresponding operation requests information；The operation information is that user is returned by the remote controler of the TV.
It can be the picture image for obtaining televise in real time to pass through for example, being equipped with SDK in smart television using SDK
The entire video screen of smart television Snipping Tool interface real-time interception video moment being played on becomes static images.It obtains
Complete screenshot can be used for image feature comparison, carry out logic judgment.The ID of TV for example can be by MAC Address, Android
The unique identification ID of the codings such as Id, TV account composition.Interactive information is, for example, advertising information, ballot activity etc..Various settings
Image coding can before advertisement or program broadcast in advance with setting commodity SKU or parameter association.Once identifying associated set
Corresponding event can be triggered by determining image coding, and the event of triggering can carry interactive information and be sent to television equipment, TV
Equipment can show the interactive information, such as commodity are added to button, the ballot button etc. of shopping cart.In embodiment, Ke Yili
Static map is become by the entire video screen of smart television Snipping Tool interface real-time interception video moment being played on SDK
Piece.
The operation of the corresponding operation requests information for example can be confirmation or cancel the operation of shopping or ballot.The application
E.g. shopping APP, social media etc..The server for receiving the operation requests information can be according to the ID and setting figure of TV
As the correspondence table of the pre-stored TV ID of coding lookup (mark of TV), setting image coding and application, find simultaneously
The ID that corresponding application is encoded with the ID of the TV and the setting image, so that the ID with application is interacted, by the behaviour
Make information and user account is handed down to by the application ID, complete corresponding operating, such as addition shopping cart, commodity place an order, vote
Operation.In other embodiments, it can first be tabled look-up according to the ID of TV and find multiple applications, more from this according to setting image coding
Corresponding application is found in a application.In other embodiments, can television complete to search simultaneously with the ID of the TV and
The setting image encodes the process of the ID of corresponding application.Operation requests information can also include the letter that other may be needed
Breath.
In some embodiments, in above-mentioned steps S320, the specific reality of setting image coding is obtained from the picture image
Apply mode, it may include: image identification is identified from the picture image, and is identified by described image and obtained setting image volume
Code；Described image mark includes image watermark or setting feature two dimensional code, is to be generated and according to setting rule by being previously implanted
It states in video corresponding to picture image.
In other embodiments, in above-mentioned steps S320, the method that setting image coding is obtained from the picture image,
Can include:
Step S321: characteristics of image is extracted from the picture image；
Step S322: the corresponding interaction of described image feature is searched in characteristics of image and the corresponding table of interaction coding and is compiled
Code, and setting image coding is obtained according to the interaction coding found；Described image feature is pre- with the corresponding table of interaction coding
First establish.
In some embodiments, which may also include that and set not getting from the picture image
In the case where determining image coding, the picture image is destroyed.
In some embodiments, a kind of TV interactive operation method is separately provided, can be executed in server end.TV interaction
Operating method, it may include:
Step S410: the operation requests information of the ID comprising TV and setting image code-related information are received；The behaviour
It as solicited message is sent according to operation information；The operation information is user by the remote controler of the TV and for mutual
What dynamic information returned；The interactive information is to be shown by the TV and corresponding with the setting image coding；The setting
Image coding is obtained from the picture image televised；Setting image coding in advance with the interactive information
Association；
Step S420: the setting image code-related information is sent to according to the operation requests information and is set with described
Determine the user account that image encodes corresponding application；The application is bound with the ID of the TV.
In some embodiments, before above-mentioned steps S420, that is, according to the operation requests information by the setting image
Code-related information is sent to before the user account for encoding corresponding application with the setting image, may also include that step
S430: interacting with the application, and the ID of the TV and the ID of the application are bound.
The embodiment of the present invention also provides a kind of TV interactive operating system, the TV interactive operating system, it may include:
SDK 510, is used for: obtaining the picture image televised；Setting image coding is obtained from the picture image,
And it triggers the TV and shows that the setting image encodes the event of corresponding interactive information；Setting image coding in advance with
The interactive information association；It is sent according to the operation information returned for the interactive information comprising the ID of the TV and described
Set the operation requests information of image code-related information；
The TV 520, is used for: the display setting image encodes corresponding interactive information, and receives user and pass through institute
State the operation information that the remote controler of TV returns；
Server 530, is used for: receiving the operation requests information, and according to the operation requests information by the setting
Image code-related information is sent to the user account that corresponding application is encoded with the setting image；The ID of the application with
The ID of the TV is bound.
In some embodiments, the interactive information includes: two dimensional code, and the ID and the setting image for carrying the TV are compiled
Code carries the TV ID and setting image coding for making customer mobile terminal jump URL；The server 530, also
For: the TV ID and setting image coding that the URL is carried are received, and is interacted with the application, to bind
State the ID of TV ID and the application.
In embodiment, smart television, can have operating system, mountable software TV or OTT (Over The Top,
Internet television) box.SDK, on television, the sightless system-Level software of user obtains the image of television set and incites somebody to action for installation
Image switchs to characteristics of image or specific image watermark or two dimensional code is added in original video, if recognized after SDK screenshot pre-
Fixed image watermark or two dimensional code then extracts interaction coding and parameter information directly from image watermark and two dimensional code；If SDK
Do not recognize image watermark or two dimensional code after screenshot, then can carry out image sampling on scheduled profiling path, obtain form and aspect,
The information such as comparison, color value, and image carries out what binaryzation, the characteristics of image after record binaryzation, and progress were locally prestored with SDK
Feature is uploaded to server comparison by the comparison of sample image feature, is passed through and is compared the corresponding interaction coding of acquisition image and join
Number information.Media side's advertisement this sampled images feature is stored in sample image library, and characteristics of image is extracted in the advertisement that advertiser is provided,
It is put into sample database, for transferring.Media side, TV station or video website etc., it is possible to provide the media resource side of advertising display.
For identifying advertisement or content on smart television, the implementing procedure for the method that user interacts with TV can be with
Including following one or more steps；
1, our SDK is installed, SDK passes through the entire TV of smart television Snipping Tool interface real-time interception on smart television
Screen video moment being played on becomes static images, and delivery next step image feature comparison is patrolled after obtaining complete screenshot
Collect judgement.
2, the alignments of characteristics of image, there are two types of:
A) aggressive mode is implanted into image watermark or specific two dimensional code before video program or advertisement are broadcasted in video,
Scan image first judges whether there is specific watermark or two dimensional code after SDK screenshot, identifies watermark or two according to unified rule
The parameter carried in dimension code, passes to television set for parameter.
B) Passive Mode, before video program or advertisement are broadcasted, needing the video location of interaction to carry out screenshot, by screenshot
Feature extraction is carried out according to Unified Algorithm and sets an interaction coding, then there is characteristics of image and the interaction coding table of comparisons
Server end is issued to the end smart television SDK.When spectators watch program on smart television, the figure of SDK real-time interception
As and by unified calculation algorithm extraction feature, characteristics of image is transferred to server or is compared with the feature of SDK pre-download,
Similarity reaches preset value then, then finds coding corresponding to this characteristic image, and parameter is passed to TV.
3, if it is determined that no interactions information, then this screenshot of auto-destruct discharges storage resource.Otherwise, it is popped up by television set
Corresponding interaction prompts.
4, spectators decide whether to participate according to prompt, if built by TV remote controller confirmation, have television set by before
It obtains parameter and is sent to server, server is interacted with third-party application, if being bundled with TV and third-party application APP
(application program) account, then directly interacted with the APP.
SDK of the invention is implanted into smart television, it is corresponding to extract picture feature by image analysis for SDK meeting real-time snap shot
Coding of graphics, coding of graphics can be associated with the commodity SKU or parameter association set in advance, when television broadcast video,
Once identifying that associated coding of graphics will trigger corresponding event, event can carry image coding and parameter is sent to TV and sets
Standby, TV and equipment show corresponding prompt.Spectators see prompt, if there is buying or participating in the demand of interaction, it is only necessary to press
TV remote controller ACK button, request can be dealt into server-side and be compared later, if this TV does not bind spectators'
Mobile phone then needs once to be bound, some app account in smart television ID (authentication) and mobile phone is bound, after binding
The goods orders or action message that spectators see on TV can be issued to automatically on the mobile phone of spectators, leave spectators' TV alone
Information water conservancy diversion is completed in mobile phone side while content viewing, spectators is allowed more easily to carry out the commodity in purchase television advertising,
Or participate in TV interaction activity.
The method that the present invention provides a kind of to accurately identify advertisement or content on smart television, and by advertisement or content institute
It shows commodity or activity, directly interact by TV remote controller, without using mobile phone to interact with TV every time, interaction
It itself can be and add commodity from trend spectators cell phone application (application program) shopping cart by TV remote controller, can also pass through
TV remote controller participates in ballot or interaction in the detachable lining of spectators' mobile phone social media account.
In conclusion the media information recognition methods of the TV of the present embodiment, TV interactive operation method, TV, calculating
Machine readable storage medium storing program for executing and computer equipment, by obtaining the picture image for the video televised, from the picture image
Image coding is extracted, described image coding is compared with setting coding, and is exported under comparison result unanimous circumstances
Described image coding encodes to obtain setting media information according to described image, and automatic identification electricity can be realized based on image with this
Media information depending in can be improved the user experience of viewing TV programme.The advertisement in TV can be identified by this method,
And the shown commodity of advertisement are subjected to down online lower water conservancy diversion, allow spectators more easily to buy.
In the description of this specification, reference term " one embodiment ", " specific embodiment ", " some implementations
Example ", " such as ", the description of " example ", " specific example " or " some examples " etc. mean it is described in conjunction with this embodiment or example
Particular features, structures, materials, or characteristics are included at least one embodiment or example of the invention.In the present specification,
Schematic expression of the above terms may not refer to the same embodiment or example.Moreover, the specific features of description, knot
Structure, material or feature can be combined in any suitable manner in any one or more of the embodiments or examples.Each embodiment
Involved in the step of sequence be used to schematically illustrate implementation of the invention, sequence of steps therein is not construed as limiting, can be as needed
It appropriately adjusts.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Particular embodiments described above has carried out further in detail the purpose of the present invention, technical scheme and beneficial effects
Describe in detail it is bright, it should be understood that the above is only a specific embodiment of the present invention, the guarantor being not intended to limit the present invention
Range is protected, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should be included in this
Within the protection scope of invention.
Claims (13)
1. a kind of media information recognition methods of TV characterized by comprising
The picture image for the video televised is obtained, and extracts image coding from the picture image；
Described image coding is compared with setting coding；
Under comparison result unanimous circumstances, output described image coding, to be encoded to obtain setting media letter according to described image
Breath；The setting coding is associated with the setting media information in advance.
2. the media information recognition methods of TV as described in claim 1, which is characterized in that encode and set described image
Coding is compared, comprising:
The setting coding downloaded from coded samples library is received, the coded samples lab setting is serviced in the TV or one
Device；
Described image coding is compared to encode with the setting.
3. the media information recognition methods of TV as described in claim 1, which is characterized in that encode and set described image
Coding is compared, comprising:
Described image coding is sent to a server, is compiled with comparing described image coding using the server with the setting
Code, the setting code storage is in coded samples library, and the coded samples lab setting is in the server.
4. the media information recognition methods of TV as described in claim 1, which is characterized in that extracted from the picture image
Image coding, comprising:
Image identification is extracted from the picture image；Described image mark is pre-generated and pre- according to described image coding
It is first implanted into the corresponding media resource of the picture image；
It is identified to obtain described image coding according to described image.
5. the media information recognition methods of TV as described in claim 1, which is characterized in that extracted from the picture image
Image coding, comprising:
Characteristics of image is extracted from the picture image；
Described image coding is searched in the corresponding table that the characteristics of image pre-established is encoded with image according to described image feature.
6. the media information recognition methods of TV as claimed in claim 5, which is characterized in that extracted from the picture image
Characteristics of image, comprising:
Image sampling is carried out along setting profiling path in the picture image, obtains image sampling information；
Image sampling information is subjected to binaryzation, obtains described image feature.
7. the media information recognition methods of TV as claimed in claim 2 or claim 3, which is characterized in that further include:
Before media resource operation, image information is extracted from the media resource using a server, described image information is turned
It is changed to setting coding, and by the setting code storage being converted into coded samples library；The media resource includes the electricity
Picture image depending on the video played.
8. the media information recognition methods of TV as claimed in claim 5, which is characterized in that further include:
Using a server from the picture image corresponding media resource interception image, to truncated picture carry out feature mention
It takes, the result for being characterized extraction establishes unique encodings, and generates institute according to the result of the feature extraction and the unique encodings
The corresponding table that the characteristics of image stated is encoded with image.
9. the media information recognition methods of TV as described in claim 1, which is characterized in that further include:
Described image coding with the setting encoding ratio to it is inconsistent in the case where, destroy the picture image of acquisition.
10. a kind of TV interactive operation method characterized by comprising
The picture image for the video televised described in SDK capture using TV, and image is extracted from the picture image
Coding；
Described image is encoded using the SDK and is compared with setting coding；
Under comparison result unanimous circumstances, the SDK output described image coding；
The TV encodes to obtain setting media information according to the described image of output, and shows and the setting media information pair
The interactive information answered, to obtain the user's operation information for the interactive information returned by remote controler；The setting is compiled
Code is associated with the setting media information in advance.
11. a kind of TV, which is characterized in that including SDK, the SDK is performed the side realized as described in claim 1 to 6
The step of method.
12. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The step of claims 1 to 10 the method is realized when execution.
13. a kind of computer equipment including memory, processor and stores the meter that can be run on a memory and on a processor
Calculation machine program, which is characterized in that the step of processor realizes claims 1 to 10 the method when executing described program.
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| CN201810413597.0A CN110446088A (en) | 2018-05-03 | 2018-05-03 | Media information recognition methods, exchange method and the equipment of TV |
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| CN201810413597.0A CN110446088A (en) | 2018-05-03 | 2018-05-03 | Media information recognition methods, exchange method and the equipment of TV |
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