CN111510751A - Cross-screen interactive advertisement delivery method, system and storage medium - Google Patents
Cross-screen interactive advertisement delivery method, system and storage medium Download PDFInfo
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 33
- 238000002716 delivery method Methods 0.000 title claims abstract description 19
- 238000003860 storage Methods 0.000 title claims abstract description 13
- 238000000034 method Methods 0.000 claims abstract description 26
- 230000003993 interaction Effects 0.000 claims description 18
- 238000012790 confirmation Methods 0.000 claims description 12
- 230000008569 process Effects 0.000 claims description 9
- 238000004891 communication Methods 0.000 claims description 4
- 230000000694 effects Effects 0.000 abstract description 6
- 238000006243 chemical reaction Methods 0.000 abstract description 5
- 230000007480 spreading Effects 0.000 abstract description 4
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- 230000008901 benefit Effects 0.000 description 2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/43615—Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a cross-screen interactive advertisement delivery method, a cross-screen interactive advertisement delivery system and a storage medium, wherein the method comprises the following steps: when the smart television plays the advertisement, the smart television sends the advertisement which is currently played to the smart phone in a cross-screen mode; the smart phone plays the received advertisement, and meanwhile, the smart phone controls the advertisement played by the smart television to be closed. According to the invention, the advertisement which is being played is put to the smart phone in a cross-screen mode through the smart television, meanwhile, the advertisement on the smart television is skipped to directly play the content, a user can look up or purchase the advertisement product through the advertisement on the smart phone, the advertisement spreading effect is achieved, and meanwhile, the advertisement conversion rate is increased by directly guiding the targeted customers.
Description
Technical Field
The invention relates to the technical field of intelligent terminal advertisement putting, in particular to a cross-screen interactive advertisement putting method, a cross-screen interactive advertisement putting system and a storage medium.
Background
With the rapid development of the similar screen devices such as the smart television, the traditional mode of playing advertisements through the television is to play the advertisements when the television is turned on, or to play the advertisements in the process of playing television programs, or to display advertisement icons or advertisement characters above, below and on the sides of the playing screen, so as to advertise the advertisements.
Meanwhile, with the popularization of 4G and the development of 5G, the coverage of a low-delay wireless network and the diversification of content media of a mobile internet promote the possibility of interaction among intelligent devices and become necessary, intelligent terminals such as a smart television can accept the content from the mobile terminal, and the mobile terminal can also perform benign interaction with the intelligent terminal.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
The invention mainly aims to provide a cross-screen interactive advertisement delivery method, a cross-screen interactive advertisement delivery system and a cross-screen interactive storage medium, and aims to solve the problems that in the prior art, a user is forced to watch television advertisements for a long time and cannot select to close the advertisements, so that the user generates a conflicting mood on the played advertisements, and the advertisement playing effect cannot be achieved.
In order to achieve the above object, the present invention provides a cross-screen interactive advertisement delivery method, which comprises the following steps:
when the smart television plays the advertisement, the smart television sends the advertisement which is currently played to the smart phone in a cross-screen mode;
the smart phone plays the received advertisement, and meanwhile, the smart phone controls the advertisement played by the smart television to be closed.
Optionally, the method for delivering an advertisement through cross-screen interaction, where the smart television sends the advertisement currently being played to the smart phone through cross-screen interaction, specifically includes:
after the smart television receives a confirmation key displayed on a screen pressed by a user through a remote controller, an advertisement is projected to the smart phone in the same local area network with the smart television, the smart television triggers a signal to be fed back to the smart phone through remote control, and an advertisement playing interface pops up on the smart phone;
or when the APP of the smart television associated with the smart phone is started, after a receiving user of the smart television presses a confirmation key displayed on a screen through a remote controller, the smart television projects advertisements to the smart phone associated with the smart television, the smart television triggers a signal to be fed back to the APP of the smart phone through remote control, and an advertisement playing interface is popped up on the APP of the smart phone;
or the smart television displays a two-dimensional code on a screen, wherein the two-dimensional code is used for prompting a user to scan the code through the smart phone so as to screen the advertisement being played by the smart television to the smart phone and skip the advertisement being played by the smart television.
Optionally, the method for delivering advertisements through cross-screen interaction, where the smart phone plays the received advertisement and controls the advertisement being played by the smart television to be closed through the smart phone, specifically includes:
the smart phone receives the advertisement which is delivered by the smart television in a cross-screen mode and then plays the advertisement;
when the smart phone starts to play the advertisement, displaying whether to click a confirmation or not on a popup window on a playing interface of the smart phone to close the advertisement which is being played on the smart television;
and when the operation that the user clicks to confirm closing is detected, automatically closing the advertisement played by the intelligent television.
Optionally, the method for delivering an advertisement through cross-screen interaction, where the smart phone plays the received advertisement, and then further includes:
the method comprises the steps that the smart phone receives an operation instruction of clicking an advertisement playing interface by a user, and an interface for purchasing an advertisement product is displayed on a screen of the smart phone according to the operation instruction so that the user can look up or purchase the advertisement product.
Optionally, the method for delivering an advertisement through cross-screen interaction, where the smart phone plays the received advertisement, and then further includes:
in the process of playing the advertisement by the smart phone, when the operation that the user clicks the advertisement to look up or purchase is not received, the smart phone automatically quits the advertisement playing interface after the advertisement playing is finished.
Optionally, the method for delivering an advertisement through cross-screen interaction, where the smart phone plays the received advertisement, and then further includes:
the smart phone receives an operation that a user closes an advertisement being played on the smart phone, and the smart phone closes the advertisement being played according to the operation of the user.
Optionally, the method for delivering an advertisement with cross-screen interaction, where the smart television sends the currently played advertisement to the smart phone in a cross-screen manner, further includes:
after the smart television sends the currently played advertisement to the smart phone in a cross-screen mode, when the smart phone refuses to receive the advertisement, the cross-screen advertisement delivery is stopped, and the advertisement continues to be played on the smart television.
In addition, to achieve the above object, the present invention further provides a cross-screen interactive advertisement delivery system, wherein the cross-screen interactive advertisement delivery system includes: the intelligent television is in wireless communication connection with the smart phone;
when the smart television plays the advertisement, the smart television is used for sending the currently played advertisement to the smart phone in a cross-screen mode;
the smart phone is used for playing the received advertisement and controlling the advertisement played by the smart television to be closed through the smart phone.
Optionally, the cross-screen interactive advertisement delivery system, wherein the cross-screen interactive advertisement delivery system further includes: the background system is respectively in wireless connection with the smart television and the smart phone;
the background system is used for receiving a command of cross-screen advertisement delivery sent by the smart television;
the background system is further used for sending a command of cross-screen advertisement delivery to the smart phone.
In addition, in order to achieve the above object, the present invention further provides a storage medium, wherein the storage medium stores an advertisement delivery program for cross-screen interaction, and the steps of the method for delivering advertisements for cross-screen interaction as described above are implemented when the advertisement delivery program for cross-screen interaction is executed by a processor.
In the invention, when the intelligent television plays advertisements, the intelligent television sends the currently played advertisements to the intelligent mobile phone in a cross-screen manner; the smart phone plays the received advertisement, and meanwhile, the smart phone controls the advertisement played by the smart television to be closed. According to the invention, the advertisement which is being played is put to the smart phone in a cross-screen mode through the smart television, meanwhile, the advertisement on the smart television is skipped to directly play the content, a user can look up or purchase the advertisement product through the advertisement on the smart phone, the advertisement spreading effect is achieved, and meanwhile, the advertisement conversion rate is increased by directly guiding the targeted customers.
Drawings
FIG. 1 is a flow chart of a preferred embodiment of the cross-screen interactive advertisement delivery method of the present invention;
FIG. 2 is a schematic diagram illustrating a smart phone skipping a smart television to play an advertisement by scanning two codes according to a preferred embodiment of the cross-screen interactive advertisement delivery method of the present invention;
FIG. 3 is a schematic diagram of an advertisement delivery system for cross-screen interaction according to a preferred embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer and clearer, the present invention is further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
As shown in fig. 1, the cross-screen interactive advertisement delivery method according to the preferred embodiment of the present invention includes the following steps:
and step S10, when the smart television plays the advertisement, the smart television sends the advertisement which is played currently to the smart phone in a cross-screen mode.
Specifically, the mode that the smart television sends the currently played advertisement to the smart phone across screens includes:
(1) after the smart television receives a confirmation key displayed on a screen pressed by a user through a remote controller, an advertisement is projected to the smart phone in the same local area network with the smart television, the smart television triggers a signal to be fed back to the smart phone through remote control, and an advertisement playing interface pops up on the smart phone;
(2) when the APP of the smart television associated with the smart phone is started, after a receiving user of the smart television presses a confirmation key displayed on a screen through a remote controller, an advertisement is projected to the smart phone associated with the smart television, the smart television triggers a signal to be fed back to the APP of the smart phone through remote control, and an advertisement playing interface pops up on the APP of the smart phone;
(3) the intelligent television displays a two-dimensional code on a screen, and the two-dimensional code is used for prompting a user to scan the code through the intelligent mobile phone so as to screen the advertisement played by the intelligent television to the intelligent mobile phone and skip the advertisement played by the intelligent television.
That is to say, when the smart television starts to play an advertisement, prompting that a corresponding operation is completed to play a cross-screen advertisement on the smart phone, for example, prompting that an ok key is pressed to screen the advertisement on the smart phone connected to the same local area network under the same local area network (on the premise that the smart television is also connected to the same local area network), the smart television feeds back a signal to the smart phone through remote control triggering and pops up corresponding advertisement information on the smart phone; or prompting that an ok key is pressed to screen advertisements to the associated smart phone when the APP corresponding to the smart phone and associated with the smart television is started, and feeding back signals to the APP and popping up corresponding advertisement information through remote control triggering; or displaying the related two-dimensional code on the screen of the smart television and prompting that the mobile phone scans the code to skip the advertisement, prompting the user to project the advertisement which is being played on the smart television to the smart phone by scanning the two-dimensional code through the smart phone, and skipping the advertisement which is being played on the smart television (the advertisement can be a startup advertisement, a movie or an advertisement before the program is played, etc.).
The advertisement which is being played on the smart television can be launched to the smart mobile phone in a cross-screen mode through any one of the screen launching modes, so that the advertisement which is played on the smart television can be closed, the program content can be directly played on the smart television, and meanwhile, the advertisement which is interested by a user can be looked up through the smart mobile phone or the advertisement product can be purchased after an advertisement playing interface is clicked.
And step S20, the smart phone plays the received advertisement, and controls the advertisement played by the smart television to be closed through the smart phone.
Specifically, the step S20 specifically includes: the smart phone receives the advertisement which is delivered by the smart television in a cross-screen mode and then plays the advertisement; when the smart phone starts to play the advertisement, displaying whether to click a confirmation or not on a popup window on a playing interface of the smart phone to close the advertisement which is being played on the smart television; and when the operation that the user clicks to confirm closing is detected, automatically closing the advertisement played by the intelligent television.
That is to say, pop up a pop-up window on the smart phone to click and confirm to trigger a system to issue a command to close the advertisement on the smart television, and after detecting that the user has operated, automatically close the advertisement being played on the smart television or close the advertisement by simple operation of prompting.
Further, the smart phone receives an operation instruction of clicking an advertisement playing interface by a user (that is, when the user watches the advertisement projected by the smart television through the smart phone, if the user is interested in the advertisement product, the user can click the current advertisement playing interface), and an interface for purchasing the advertisement product is displayed on the screen of the smart phone according to the operation instruction, so that the user can look up or purchase the advertisement product (that is, the user can look up and know the corresponding advertisement on the smart phone continuously or display the relevant page of the advertisement and the like, and can purchase the advertisement product).
In addition, in the process of playing the advertisement by the smart phone, when the operation that the user clicks the advertisement for reference or purchase is not received, the user can quit the advertisement playing interface automatically after the advertisement playing of the smart phone is finished, that is, the user can optionally play the advertisement by the smart phone, and the user waits for the advertisement playing to be finished and quits the advertisement playing interface automatically if the user does not have any operation in the advertisement playing process. And the smart phone receives the operation that the user closes the advertisement being played on the smart phone, and the smart phone closes the advertisement being played according to the operation of the user, namely the user can stop the advertisement being played on the smart phone at any time. And after the smart television sends the currently played advertisement to the smart phone in a cross-screen mode, when the smart phone refuses to receive the advertisement, the cross-screen advertisement delivery is stopped, and the advertisement continues to be played on the smart television, namely, a user can choose not to accept the advertisement screen delivery operation of the smart television.
The method is mainly used for the intelligent television or the similar screen equipment, when the advertisement is played, the advertisement can be automatically closed by the intelligent television (including starting up the advertisement and the advertisement before playing a film) or an entrance is provided (for example, the advertisement of the intelligent television can be closed by popping up a popup window on the intelligent mobile phone to prompt a user to click the popup window so as to close the advertisement) by the user through corresponding operation (including prompting to throw the mobile equipment according to the specified operation or displaying the related two-dimensional code to prompt the user to use the mobile equipment to scan the code), and after the user finishes the operation, the corresponding file is continuously played on the intelligent mobile phone (including continuing to play the advertisement and pulling up the related small program or page of the advertisement product). The method of the invention can achieve the direct drainage effect for advertisement putting businessmen, provides direct understanding entrance for the intention customers, achieves the effect of advertisement propagation and simultaneously increases the advertisement conversion rate; for users, more choices are available when advertisements are played, the users can watch wanted contents as soon as possible by skipping long advertisements in a short time, and the users interested in the advertisement contents can also know the wanted contents more simply and even buy the wanted contents directly, so that the process of searching and searching by the users is reduced, and the goal of win-win between the advertisement putting businessmen and the users is achieved.
For example, as shown in fig. 2, a television end in fig. 2 is an intelligent terminal, a mobile phone end is a smart phone, after the smart television is turned on, an advertisement is played on the smart television, and a "mobile phone code scanning advertisement closing" is prompted, that is, a two-dimensional code is displayed on a screen of the smart television for a user to scan through the smart phone, the smart television monitors whether the smart phone scans the two-dimensional code, if so, the smart phone continues to play the advertisement or displays a page related to the advertisement, that is, after the smart phone scans the code, the advertisement being played by the smart television is thrown onto the smart phone for playing, and at the same time, the advertisement being played on the smart television is closed (that is, the purpose of skipping the television advertisement is achieved).
Further, as shown in fig. 3, based on the above cross-screen interactive advertisement delivery method, the present invention also provides a cross-screen interactive advertisement delivery system, wherein the cross-screen interactive advertisement delivery system includes: the intelligent television is in wireless communication connection with the smart phone; when the smart television plays the advertisement, the smart television is used for sending the currently played advertisement to the smart phone in a cross-screen mode; the smart phone is used for playing the received advertisement and controlling the advertisement played by the smart television to be closed through the smart phone.
In addition, the cross-screen interactive advertisement delivery system further comprises: the background system is respectively in wireless connection with the smart television and the smart phone; the background system is used for receiving a command of cross-screen advertisement delivery sent by the smart television; the background system is further used for sending a command of cross-screen advertisement delivery to the smart phone.
In the invention, the smart television can also be other intelligent equipment supporting cross-screen interaction, such as an outdoor advertisement display screen, and the smart phone can also be other mobile terminals, such as a tablet personal computer.
The method for sending the advertisement which is currently played to the smart phone in a cross-screen mode through the smart television comprises the following steps: after the smart television receives a confirmation key displayed on a screen pressed by a user through a remote controller, an advertisement is projected to the smart phone in the same local area network with the smart television, the smart television triggers a signal to be fed back to the smart phone through remote control, and an advertisement playing interface pops up on the smart phone; or when the APP of the smart television associated with the smart phone is started, after a receiving user of the smart television presses a confirmation key displayed on a screen through a remote controller, the smart television projects advertisements to the smart phone associated with the smart television, the smart television triggers a signal to be fed back to the APP of the smart phone through remote control, and an advertisement playing interface is popped up on the APP of the smart phone; or the smart television displays a two-dimensional code on a screen, wherein the two-dimensional code is used for prompting a user to scan the code through the smart phone so as to screen the advertisement being played by the smart television to the smart phone and skip the advertisement being played by the smart television.
Specifically, the smart phone plays the advertisement after receiving the cross-screen advertisement delivered by the smart television; when the smart phone starts to play the advertisement, displaying whether to click a confirmation or not on a popup window on a playing interface of the smart phone to close the advertisement which is being played on the smart television; and when the operation that the user clicks to confirm closing is detected, automatically closing the advertisement played by the intelligent television. In addition, the smart phone receives an operation instruction of clicking an advertisement playing interface by a user, and displays an interface for purchasing an advertisement product on a screen of the smart phone according to the operation instruction, so that the user can look up or purchase the advertisement product.
In addition, in the process of playing the advertisement by the smart phone, when the operation that the user clicks the advertisement to look up or purchase is not received, the smart phone automatically quits the advertisement playing interface after the advertisement playing of the smart phone is finished. The smart phone receives an operation that a user closes an advertisement being played on the smart phone, and the smart phone closes the advertisement being played according to the operation of the user. After the smart television sends the currently played advertisement to the smart phone in a cross-screen mode, when the smart phone refuses to receive the advertisement, the cross-screen advertisement delivery is stopped, and the advertisement continues to be played on the smart television.
Further, as shown in fig. 3, the tv end in fig. 3 is an intelligent terminal, and the handset end is an intelligent handset, wherein the intelligent tv, the intelligent handset and the background system all establish communication connection, after the intelligent tv is turned on, the intelligent tv starts playing advertisement and prompts "please turn on corresponding APP, screen-casting the advertisement to the handset by pressing ok key", determine whether APP of the intelligent handset is turned on, if yes, the intelligent tv detects whether the APP of the intelligent handset is operated, when detecting that the user is operated, prompts that the operation is successful, then sends related data to the background system, the background system determines whether the data is successfully received, when successfully receiving, the background system issues a handset screen-casting command to the intelligent handset, after the intelligent handset receives the handset screen-casting command sent by the background system, determines whether the data is successfully screen-cast, when successfully screen-casting, the smart phone continuously plays the advertisement being played by the smart television or displays the page related to the advertisement, and meanwhile, the advertisement being played on the smart television is closed, namely the smart phone skips over the television advertisement and directly starts up or directly enters the playing of the program content.
Compared with the traditional advertisement mode, the cross-screen advertisement putting mode can realize the win-win of the advertisement putting businessmen and the users, the advertisement of the advertisement putting businessmen achieves the purpose of spreading, the direct flow of the intended customers is improved, the advertisement conversion rate is improved, the users can simply and quickly skip the advertisement on the television, the interested advertisement products can be known in detail or even purchased, and the advertisement benefit is improved.
Further, the present invention also provides a storage medium, wherein the storage medium stores an advertisement delivery program for cross-screen interaction, and the steps of the above-mentioned advertisement delivery method for cross-screen interaction are implemented when the advertisement delivery program for cross-screen interaction is executed by a processor.
In summary, the present invention provides a cross-screen interactive advertisement delivery method, system and storage medium, wherein the method includes: when the smart television plays the advertisement, the smart television sends the advertisement which is currently played to the smart phone in a cross-screen mode; the smart phone plays the received advertisement, and meanwhile, the smart phone controls the advertisement played by the smart television to be closed. According to the invention, the advertisement which is being played is put to the smart phone in a cross-screen mode through the smart television, meanwhile, the advertisement on the smart television is skipped to directly play the content, a user can look up or purchase the advertisement product through the advertisement on the smart phone, the advertisement spreading effect is achieved, and meanwhile, the advertisement conversion rate is increased by directly guiding the targeted customers.
Of course, it will be understood by those skilled in the art that all or part of the processes of the methods of the above embodiments may be implemented by a computer program instructing relevant hardware (such as a processor, a controller, etc.), and the program may be stored in a computer readable storage medium, and when executed, the program may include the processes of the above method embodiments. The storage medium may be a memory, a magnetic disk, an optical disk, etc.
It is to be understood that the invention is not limited to the examples described above, but that modifications and variations may be effected thereto by those of ordinary skill in the art in light of the foregoing description, and that all such modifications and variations are intended to be within the scope of the invention as defined by the appended claims.
Claims (10)
1. A cross-screen interactive advertisement delivery method is characterized by comprising the following steps:
when the smart television plays the advertisement, the smart television sends the advertisement which is currently played to the smart phone in a cross-screen mode;
the smart phone plays the received advertisement, and meanwhile, the smart phone controls the advertisement played by the smart television to be closed.
2. The cross-screen interactive advertisement delivery method according to claim 1, wherein the smart television sends the currently played advertisement to the smart phone in a cross-screen manner, and specifically comprises:
after the smart television receives a confirmation key displayed on a screen pressed by a user through a remote controller, an advertisement is projected to the smart phone in the same local area network with the smart television, the smart television triggers a signal to be fed back to the smart phone through remote control, and an advertisement playing interface pops up on the smart phone;
or when the APP of the smart television associated with the smart phone is started, after a receiving user of the smart television presses a confirmation key displayed on a screen through a remote controller, the smart television projects advertisements to the smart phone associated with the smart television, the smart television triggers a signal to be fed back to the APP of the smart phone through remote control, and an advertisement playing interface is popped up on the APP of the smart phone;
or the smart television displays a two-dimensional code on a screen, wherein the two-dimensional code is used for prompting a user to scan the code through the smart phone so as to screen the advertisement being played by the smart television to the smart phone and skip the advertisement being played by the smart television.
3. The cross-screen interactive advertisement delivery method according to claim 1, wherein the smart phone plays the received advertisement, and controls the advertisement being played by the smart television to be turned off through the smart phone, specifically comprising:
the smart phone receives the advertisement which is delivered by the smart television in a cross-screen mode and then plays the advertisement;
when the smart phone starts to play the advertisement, displaying whether to click a confirmation or not on a popup window on a playing interface of the smart phone to close the advertisement which is being played on the smart television;
and when the operation that the user clicks to confirm closing is detected, automatically closing the advertisement played by the intelligent television.
4. The cross-screen interactive advertisement delivery method according to claim 1 or 3, wherein the smart phone plays the received advertisement, and then further comprises:
the method comprises the steps that the smart phone receives an operation instruction of clicking an advertisement playing interface by a user, and an interface for purchasing an advertisement product is displayed on a screen of the smart phone according to the operation instruction so that the user can look up or purchase the advertisement product.
5. The cross-screen interactive advertisement delivery method according to claim 4, wherein the smart phone plays the received advertisement, and then further comprises:
in the process of playing the advertisement by the smart phone, when the operation that the user clicks the advertisement to look up or purchase is not received, the smart phone automatically quits the advertisement playing interface after the advertisement playing is finished.
6. The cross-screen interactive advertisement delivery method according to claim 1, wherein the smart phone plays the received advertisement, and then further comprising:
the smart phone receives an operation that a user closes an advertisement being played on the smart phone, and the smart phone closes the advertisement being played according to the operation of the user.
7. The cross-screen interactive advertisement delivery method according to claim 1, wherein the smart television sends the currently playing advertisement to the smart phone in a cross-screen manner, and further comprising:
after the smart television sends the currently played advertisement to the smart phone in a cross-screen mode, when the smart phone refuses to receive the advertisement, the cross-screen advertisement delivery is stopped, and the advertisement continues to be played on the smart television.
8. An advertisement delivery system for cross-screen interaction, the advertisement delivery system comprising: the intelligent television is in wireless communication connection with the smart phone;
when the smart television plays the advertisement, the smart television is used for sending the currently played advertisement to the smart phone in a cross-screen mode;
the smart phone is used for playing the received advertisement and controlling the advertisement played by the smart television to be closed through the smart phone.
9. The cross-screen interactive advertising system according to claim 8, further comprising: the background system is respectively in wireless connection with the smart television and the smart phone;
the background system is used for receiving a command of cross-screen advertisement delivery sent by the smart television;
the background system is further used for sending a command of cross-screen advertisement delivery to the smart phone.
10. A storage medium storing a cross-screen interactive advertisement delivery program, wherein the cross-screen interactive advertisement delivery program when executed by a processor implements the steps of the cross-screen interactive advertisement delivery method according to any one of claims 1 to 8.
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