CN114630191B

CN114630191B - Control method and device based on screen projection scene and intelligent terminal

Info

Publication number: CN114630191B
Application number: CN202210317279.0A
Authority: CN
Inventors: 王志月
Original assignee: Beijing Youku Technology Co Ltd
Current assignee: Beijing Youku Technology Co Ltd
Priority date: 2022-03-28
Filing date: 2022-03-28
Publication date: 2024-06-04
Anticipated expiration: 2042-03-28
Also published as: CN114630191A

Abstract

The application provides a control method and device based on a screen projection scene and an intelligent terminal. The method comprises the following steps: the control area of the screen-throwing interface of the intelligent terminal can comprise at least one display device to be selected. The intelligent terminal may obtain a click trigger instruction of one of the at least one display device to be selected. The intelligent terminal may generate a display device selection instruction in response to the motor trigger instruction. The intelligent terminal may establish a connection relationship between the intelligent terminal and the display device in response to the display device selection instruction. The intelligent terminal may also display control buttons in the control area in response to a display device selection instruction. The intelligent terminal can also respond to the display equipment selection instruction to screen the target advertisement video and the video to be played, which correspond to the advertisement materials in the advertisement area, into the display equipment and play the target advertisement video and the video to be played. The method of the application improves the flexibility of advertisement delivery and improves the attraction of advertisements.

Description

Control method and device based on screen projection scene and intelligent terminal

Technical Field

The present application relates to the field of communications, and in particular, to a control method and apparatus based on a screen projection scene, and an intelligent terminal.

Background

With the maturation of 5G technology and the development of artificial intelligence internet of things (ARTIFICIAL INTELLIGENCE & Internet of Things, AIoT), more and more young people choose to return to the large screen when watching video. The large screen is typically a television or projector. To meet the user's demand for playing content, video platforms have introduced a TV set box and/or a TV set APP. The TV box is typically used to enable the playback of video from the video platform on the large screen. The TV version APP is used for realizing the screen throwing of videos in the intelligent terminal to a large screen.

It is well known that content played on a large screen in a home scene has shared and discussed genes throughout the day. Therefore, when the video to be played is put on the large screen by the intelligent terminal, a section of advertisement preset by the video platform is usually played on the large screen before the video to be played. Or on the large screen, during playing the video to be played, an advertisement preset by the video platform may be inserted and played. The video to be played will continue to play after the advertisement is completely played.

However, in the prior art, the advertisement delivery mode is too single, and the flexibility is poor. This problem will further lead to a decrease in the appeal of the advertisement in the actual placement of the advertisement.

Disclosure of Invention

The application provides a control method and device based on a screen throwing scene and an intelligent terminal, which are used for solving the problems that in the prior art, the advertisement throwing mode is too single and the flexibility is poor.

In a first aspect, the present application provides a control method based on a screen-throwing scene, which is applied to an intelligent terminal, wherein the intelligent terminal includes a screen-throwing interface, the screen-throwing interface includes a control area and an advertisement area, and preset advertisement materials are displayed in the advertisement area, and the method includes:

acquiring a display device selection instruction, wherein the display device selection instruction is triggered when a display device in at least one display device to be selected displayed in the control area is selected, and after the display device selection instruction is triggered, the control area is used for displaying control buttons of the display device;

And responding to the display equipment selection instruction, and projecting a target advertisement video corresponding to the advertisement materials in the advertisement area and a video to be played in the intelligent terminal to the display equipment for playing.

Optionally, the method further comprises:

Responding to the display equipment selection instruction, and generating an interaction reminding instruction;

And responding to the interaction reminding instruction, and controlling the display equipment to display interaction reminding information in a display interface of the display equipment when the target advertisement video is played.

Optionally, the method further comprises:

And controlling the intelligent terminal to jump to an advertisement propaganda interface corresponding to the advertisement material in response to an advertisement jump instruction triggered by clicking the advertisement area.

Optionally, the method comprises:

Acquiring an advertisement closing instruction triggered by clicking a closing button of the advertisement area;

responding to the advertisement closing instruction, and closing the advertisement area on the screen projection interface of the intelligent terminal;

and responding to the advertisement closing instruction, controlling the display equipment to end the playing of the target advertisement video, and starting to play the video to be played in the intelligent terminal.

Optionally, the advertisement material includes at least one of panoramic material, video material, and picture material.

Optionally, when the advertisement material includes the panoramic material, the interactive prompt information is used for prompting the user to rotate the mobile phone;

The method further comprises the steps of:

acquiring rotation information generated by a gyroscope in the intelligent terminal;

Determining a rotation angle and generating a rotation synchronization instruction according to the rotation angle;

Responding to the rotation synchronization instruction, controlling the intelligent terminal to determine panoramic content after the panoramic material rotates according to the rotation angle in the rotation synchronization instruction, and displaying the panoramic content in the advertisement area;

and responding to the rotation synchronization instruction, controlling the display equipment to determine video content after the target advertisement video corresponding to the panoramic material rotates according to the rotation angle in the rotation synchronization instruction, and playing the video content in the display equipment.

Optionally, the method further comprises:

judging whether the panoramic content comprises pre-buried colored eggs or not;

when the panoramic content comprises the embedded colored eggs, a first colored egg display instruction is generated;

And responding to the first colored egg display instruction, and displaying the embedded colored eggs in an advertising area of the intelligent terminal and the display equipment.

Optionally, when the advertisement material includes the video material or the picture material, the interaction prompt information is used for prompting the user to shake the mobile phone;

The method further comprises the steps of:

Acquiring displacement information generated by a gyroscope in the intelligent terminal;

when the displacement information accords with the displacement requirement of the shake-shake, generating a second colored egg display instruction;

and responding to the second colored egg display instruction, and displaying a shaking colored egg in an advertising area of the intelligent terminal and the display equipment.

Optionally, when the advertisement material includes a plurality of materials, the method further includes:

And displaying one material with the highest priority in the advertisement area of the intelligent terminal according to the priority of each material in the advertisement materials.

Optionally, before the obtaining the display device selection instruction, the method further includes:

Responding to a video selection instruction, determining the video to be played in the intelligent terminal, and entering a video playing interface of the video to be played;

And responding to a screen throwing instruction triggered by clicking a screen throwing button in the video playing interface of the video to be played, and jumping to the screen throwing interface.

In a second aspect, the present application provides a control device based on a screen-throwing scene, which is applied to an intelligent terminal, wherein the intelligent terminal includes a screen-throwing interface, the screen-throwing interface includes a control area and an advertisement area, and preset advertisement materials are displayed in the advertisement area, and the device includes:

the display device comprises an acquisition module, a display device selection module and a control module, wherein the acquisition module is used for acquiring a display device selection instruction, the display device selection instruction is triggered when a display device in at least one display device to be selected displayed in the control area is selected, and the control area is used for displaying control buttons of the display device after the display device selection instruction is triggered;

And the control module is used for responding to the display equipment selection instruction, projecting the target advertisement video corresponding to the advertisement materials in the advertisement area and the video to be played in the intelligent terminal to the display equipment, and playing the target advertisement video.

Optionally, the control module is further configured to:

Optionally, the control module is configured to:

And responding to the advertisement closing instruction, ending the playing of the target advertisement video in the display equipment, and starting to play the video to be played in the intelligent terminal.

The control module is further configured to:

Optionally, the control module is further configured to:

judging whether the panoramic content comprises pre-buried colored eggs or not;

The control module is further configured to:

Optionally, when the advertisement material includes a plurality of materials, the control module is further configured to:

Optionally, before the acquiring the display device selection instruction, the acquiring module is further configured to:

In a third aspect, the present application provides an intelligent terminal, including: a memory and a processor;

The memory is used for storing a computer program; the processor is configured to execute the control method based on the screen-throwing scene in the first aspect and any one of the possible designs of the first aspect according to the computer program stored in the memory.

In a fourth aspect, the present application provides a computer readable storage medium, in which a computer program is stored, which when executed by at least one processor of the intelligent terminal, performs the method for controlling a projection-based scenario in any one of the first aspect and the possible designs of the first aspect.

In a fifth aspect, the present application provides a computer program product comprising a computer program which, when executed by at least one processor of a smart terminal, performs the method of controlling a projection-based scenario in the first aspect and any of the possible designs of the first aspect.

According to the control method based on the screen projection scene, the click trigger instruction of one display device in the at least one display device to be selected is obtained, wherein the control area of the screen projection interface of the intelligent terminal can comprise the at least one display device to be selected; generating a display device selection instruction in response to the motor trigger instruction; responding to the display equipment selection instruction to establish the connection relation between the intelligent terminal and the display equipment; displaying a control button in the control area in response to a display device selection instruction; and responding to a display device selection instruction, projecting a target advertisement video corresponding to advertisement materials in an advertisement area and a video to be played into the display device, and playing the target advertisement video, so that the advertisement is not limited to the display device through large and small screen interaction between the intelligent terminal and the display device, the flexibility of advertisement projection is improved, interaction is improved through interaction prompt information, and the attractive effect of the advertisement is improved.

Drawings

In order to more clearly illustrate the application or the technical solutions of the prior art, the following description will briefly explain the drawings used in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are some embodiments of the application, and other drawings can be obtained according to the drawings without inventive effort for a person skilled in the art.

Fig. 1 is a schematic view of a screen-projection scene according to an embodiment of the present application;

Fig. 2 is a flowchart of a control method based on a screen-throwing scene according to an embodiment of the present application;

fig. 3 is a schematic display diagram of an intelligent terminal according to an embodiment of the present application;

fig. 4 is a schematic display diagram of a display device according to an embodiment of the application;

FIG. 5 is a flowchart of a control method based on a screen-projection scene according to an embodiment of the present application;

fig. 6 is a schematic display diagram of an intelligent terminal according to an embodiment of the present application;

Fig. 7 is a schematic display diagram of an intelligent terminal according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a control device based on a screen-projection scene according to an embodiment of the present application;

Fig. 9 is a schematic hardware structure of an intelligent terminal according to an embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be clearly and completely described below with reference to the accompanying drawings, and it is apparent that the described embodiments are some embodiments of the present application, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.

The terms first, second, third, fourth and the like in the description and in the claims and in the above drawings are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged where appropriate. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope herein.

The word "if" as used herein may be interpreted as "at … …" or "at … …" or "in response to a determination" depending on the context.

Furthermore, as used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context indicates otherwise.

It will be further understood that the terms "comprises," "comprising," "includes," and/or "including" specify the presence of stated features, steps, operations, elements, components, items, categories, and/or groups, but do not preclude the presence, presence or addition of one or more other features, steps, operations, elements, components, items, categories, and/or groups.

The terms "or" and/or "as used herein are to be construed as inclusive, or meaning any one or any combination. Thus, "A, B or C" or "A, B and/or C" means "any of the following: a, A is as follows; b, a step of preparing a composite material; c, performing operation; a and B; a and C; b and C; A. b and C). An exception to this definition will occur only when a combination of elements, functions, steps or operations are in some way inherently mutually exclusive.

With the maturation of 5G technology and the development of artificial intelligence internet of things (ARTIFICIAL INTELLIGENCE & Internet of Things, AIoT), more and more young people choose to return to the large screen when watching video. The large screen is typically a television or projector. To meet the user's demand for playing content, video platforms have introduced a TV set box and/or a TV set APP. The TV box is typically used to enable the playback of video from the video platform on the large screen. The TV version APP is used for realizing the screen throwing of videos in the intelligent terminal to a large screen. According to the data of the oviposition cloud network, beginning in 2021 and3 months, the highest daily active terminal number of a TV edition box and/or a TV edition APP of a Chinese international broadcast television network station (China International Broadcasting Network, CIBN) of a certain video platform is approximately 4300 ten thousand. And the number of active terminals per day is also increasing. In this case, no doubt, internet service (OTT) marketing is becoming a key point of brand preemption to The mind of users. Compared with the advertisement put on the intelligent terminal, the content put on the large screen and played in the home scene has better sharing characteristic and discussion characteristic. Currently, when a video to be played selected by a user is put on a large screen by an intelligent terminal, a section of advertisement preset by the video platform is usually played on the large screen before the video to be played is played. Or on the large screen, during playing the video to be played, an advertisement preset by the video platform may be inserted and played. The video to be played will continue to play after the advertisement is completely played. However, in the prior art, the manner of delivering the advertisement is too single. The advertisement is put only by users to select the video with playing and the putting time for putting the advertisement, and the problem of poor flexibility exists. The delivery mode is not substantially different from the existing television advertisement. The attractiveness of the advertisements put by using the method mainly comes from the advertisement itself, and the problem of low attractiveness of the stored advertisements.

Aiming at the problems, the application provides a control method based on a screen projection scene. In the application, the intelligent terminal can comprise a screen projection interface. The screen interface may include a control area and an advertising area. Wherein, the advertisement area can display preset advertisement materials. The control area may have a selection of at least one display device displayed therein. The intelligent terminal can respond to a display device selection instruction triggered when the display device is selected, and screen the video to be played in the intelligent terminal and the target advertisement video corresponding to the advertisement material into the selected display device. In the display device, the targeted advertising video will be played at a preset time. In the process of playing the target advertisement video, interactive prompt information can be displayed in the target advertisement video. When the user operates the intelligent terminal according to the interaction prompt information, the intelligent terminal completes interaction at the intelligent terminal side according to the operation information, and the attraction of the advertisement materials to the user is improved. For example, according to the data display, a plurality of advertisements are put by using the screen-throwing method disclosed by the application, so that the good achievement of high conversion of pinching points is achieved. Wherein, more than 10 times of ROI return is obtained by one advertisement. Meanwhile, the flexibility of advertisement delivery is improved through user interaction at the intelligent terminal side. Moreover, the realization of the application breaks through the content display of a single port. The large screen and the small screen are displayed in a linkage way, so that the brand information can obtain a larger display effect, and the effect of shortest link exposure and conversion is realized.

The technical scheme of the application is described in detail below by specific examples. The following embodiments may be combined with each other, and some embodiments may not be repeated for the same or similar concepts or processes.

Fig. 1 shows a schematic view of a screen-projection scene according to an embodiment of the present application. As shown in fig. 1, a user may select a video to be viewed in the APP of the video platform. The video to be watched is the video to be played. As shown in fig. 1 (b), the video playing interface of the video to be played in the intelligent terminal is shown. At the video playback interface, the user may view the video to be played in a video playback area. The video playing interface can also comprise a video name and a video selection. Wherein, the video playing area of the video playing interface can comprise a projection button. When the user clicks the projection button, the video to be played in the intelligent terminal will be played in the display interface of the display device shown in fig. 1 (a). Meanwhile, the display interface of the intelligent terminal will jump to the screen projection interface shown in fig. 1 (c). The screen interface may include a control area and an advertising area. Wherein the control area may be as shown in the dashed box area of fig. 1 (c), wherein a plurality of control buttons may be included. The advertisement area is used for displaying advertisement materials. The content and type of the advertising material may be related to the video to be played. Or the advertising material may be set directly by the video platform or the APP of the video platform. When the video to be played is projected to the display device, the target advertisement video corresponding to the advertisement material of the advertisement area is also projected to the display device.

Because a plurality of video platforms are included in the market at present, the video platform APP of the intelligent terminal and the video platform APP of the display device are not necessarily from the same video platform. Therefore, aiming at the application scene of the multi-video platform, the screen projection can comprise three conditions of inner projection, outer projection and outer projection.

The inner casting refers to the situation that a video platform APP of the intelligent terminal and a video platform APP of the display device come from the same video platform. Under the internal projection condition, the target advertisement video and the video to be played in the display equipment are projected in a patch mode. That is, the video platform APP of the display device may acquire a video source of the targeted advertising video and a video source of the video to be played from the background. The video platform APP of the display device can insert the playing of the target advertisement video at a preset time node in the process of playing the video to be played according to a preset playing form. For example, the display device may play the target advertisement video first, and simulcast the video to be played after the target advertisement video is completed to be played.

The method comprises the steps that under the condition that a specified video platform is provided, the video platform APP of the intelligent terminal is the specified video platform, and the video platform APP of the display equipment is other video platforms. For example, when the video platform is designated as cool, the smart terminal uses the mobile phone cool APP and the display device uses the arctic television or the millet television. The external projection and the internal projection are that under the condition of a specified video platform, the video platform APP of the intelligent terminal is other video platforms, and the video platform APP of the display equipment is the specified video platform. For example, when the video platform is designated as being cool, the smart terminal uses a cell phone love together or to vacate the video, and the display device uses a cool TV box or cool mew APP. For the internal or external projection, the essence is that the video platform APP of the intelligent terminal and the video platform APP of the display device come from different video platforms. In this case, the video is typically projected by streaming. Namely, after the intelligent terminal acquires the video to be played and the target advertisement video, the intelligent terminal can press the target advertisement video and the video to be played together in a dynamic streaming mode to obtain the target playing video. The intelligent terminal can send the target playing video to a video platform APP of the display device. After analyzing the target playing video, the video platform APP of the display device plays the target advertisement video and the video to be played according to the playing sequence stored in the target playing video.

In addition, in the smart terminal, the advertisement material may be displayed in the form of a Banner advertisement (Banner Ad.).

In one example, in the interaction of the smart terminal of the present application with a large screen of a display device, advertisements may include multiple modes of interaction. For example, a large screen of the display device displays the targeted advertising video. The advertisement material displayed by the small screen of the intelligent terminal is a picture material. As another example, a large screen of the display device displays the targeted advertising video. The advertisement material displayed by the small screen of the intelligent terminal is a picture material. The small screen of the intelligent terminal can also acquire the activity benefit corresponding to the advertisement content through shaking. As another example, a large screen of the display device displays the targeted advertising video. The advertisement materials displayed by the small screen of the intelligent terminal are the combination of video materials and picture materials. Namely, after the video material in the intelligent terminal finishes playing, the advertising area displays the picture material. When a user clicks on a replay in an advertising region, the advertising region replays video material. As another example, a large screen of the display device displays the targeted advertising video. The advertisement materials displayed by the small screen of the intelligent terminal are the combination of video materials and picture materials. The small screen of the intelligent terminal can also acquire the activity benefit corresponding to the advertisement content through shaking. As another example, a large screen of the display device displays the targeted advertising video. The advertisement material displayed by the small screen of the intelligent terminal is panoramic material. The panoramic material can be rotated to view 360-degree panoramic material by acquiring rotation information generated by a gyroscope of the mobile phone.

In the interaction of the large screen and the small screen of the intelligent terminal and the display equipment, the application realizes the coverage of functions such as media resource production, playing service, advertisement delivery, sending end analysis, receiving end playing and the like through a complex technical link, and realizes the link integration. In addition, the integrated link has the advantages of high code quality, strong testing strength, real-time monitoring, public opinion tracking and the like. In addition, the screen throwing function and the interaction function of the application are both modularized, and the application has strong migration capability and high adaptability.

In the application, an intelligent terminal is taken as an execution main body, and the control method based on the screen projection scene in the following embodiment is executed. In particular, the execution body may be a hardware device of the intelligent terminal, or a software application implementing the embodiments described below in the intelligent terminal, or a computer-readable storage medium on which the software application implementing the embodiments described below is installed, or code of the software application implementing the embodiments described below.

Fig. 2 shows a flowchart of a control method based on a screen-throwing scene according to an embodiment of the present application. On the basis of the embodiment shown in fig. 1, as shown in fig. 2, an intelligent terminal is taken as an execution subject, the intelligent terminal includes a screen projection interface, the screen projection interface includes a control area and an advertisement area, and preset advertisement materials are displayed in the advertisement area, and the method of the embodiment may include the following steps:

S101, acquiring a display device selection instruction, wherein the display device selection instruction is triggered when one display device in at least one display device to be selected, which is displayed in a control area, is selected, and after the display device selection instruction is triggered, the control area is used for displaying control buttons of the display device.

In this embodiment, the screen projection interface of the intelligent terminal may be as shown in fig. 3 (b). The control area of the projection interface as shown in fig. 3 (b) may include an area shown by a dashed box. At least one connectable display device to be selected can be displayed in the control area. For example, as shown in fig. 3 (b), the display device to be selected may include XXX display device-living room, XXX display device-main sleeping, XXX display device-guest sleeping, and the like. The names of the respective display devices to be selected displayed in the control area may be user-defined names. When the user clicks one of the at least one display device to be selected, a display device selection instruction of the intelligent terminal is triggered.

In one example, when a screen-cast instruction is triggered, the intelligent terminal will display advertising material in the advertising area of the screen-cast interface after jumping to the screen-cast interface as shown in fig. 3 (b).

In one implementation, the content and type of the advertising material may be determined based on the video to be played. For example, when the video to be played is a television show, the advertising area may play an advertisement for video material associated with a food product. Or when the video to be played is archived as a certain cosmetic evaluation video, the advertisement area can display advertisements of picture materials related to certain cosmetics.

In another implementation, the content and type of the advertising material may be uniformly set by the video platform APP.

In one example, before the intelligent terminal jumps to the screen-drop interface, the intelligent terminal further needs to perform the following steps:

Step 1, responding to a video selection instruction, determining a video to be played in an intelligent terminal, and entering a video playing interface of the video to be played.

In this step, the intelligent terminal can select a video to be projected from the APP of the video platform. The video is the video to be played. After the user completes the selection of the video to be played, the user may enter the video playing interface as shown in fig. 3 (a) by clicking the video to be played in the video selecting interface. The video playback interface may include a video playback area therein.

And step 2, responding to a screen throwing instruction triggered by clicking a screen throwing button in a video playing interface of the video to be played, and jumping to the screen throwing interface.

In this step, as shown in fig. 3 (a), a screen-on button may be included in the video playing area. When the user clicks the screen-drop button, a screen-drop instruction will be triggered. The intelligent terminal will jump to the screen-drop interface as shown in fig. 3 (b) in response to the screen-drop instruction.

S102, responding to a display device selection instruction, and projecting a target advertisement video corresponding to advertisement materials in the advertisement area and a video to be played in the intelligent terminal to the display device to play.

In this embodiment, after the display device selection instruction is triggered, the intelligent terminal will respond to the device selection instruction to establish a connection relationship between the intelligent terminal and the display device. Meanwhile, the control area in the screen projection interface of the intelligent terminal is updated to be a control button as shown in fig. 3 (c). For example, as shown in fig. 3 (c), the control buttons may include a selection button, a definition selection button, a double-speed play button, a volume adjustment button, a play progress adjustment button, and the like.

In one example, the advertising material includes at least one of panoramic material, video material, and picture material. When the advertisement material is a picture material, the picture material can be statically displayed in the advertisement area in the form of a banner advertisement. When the advertising material is video material, the video material may be displayed in the advertising region in the form of a banner advertisement. The video material may include a still picture and a video. The static frame picture is displayed in the loading stage before the video playing and the video playing ending. The playing time of the video can be set according to the preset time. For example, the video may be played for 15 seconds. When the video playing is finished, the advertisement area can display a replay button in the advertisement area while displaying the still frame picture. When the replay button is clicked, the video may be played again. The video may default to a mute state during play. A sound button may be included in the video playback interface. The user can turn on the sound of the video by clicking the sound button. When the advertising material is panoramic material, the panoramic material may be displayed in the advertising area in the form of a banner advertisement. The panoramic material may include a still frame picture and a panoramic view. The still picture will be presented during the panoramic view loading phase. When the panoramic map is loaded, panoramic content displayed in the advertising area changes in real time according to rotation information generated by a gyroscope of the intelligent terminal in real time.

In an example, after the intelligent terminal completes triggering of the display device selection instruction and establishes the connection relationship between the intelligent terminal and the display device, the intelligent terminal may further perform the following operations:

And step 1, responding to a display equipment selection instruction, and generating an interaction reminding instruction.

In this step, when the advertisement material displayed in the advertisement area of the intelligent terminal includes interactive operation, the intelligent terminal further establishes a connection relationship between the intelligent terminal and the display device, and then generates an interactive reminding instruction. Or when the advertisement materials displayed in the advertisement area of the intelligent terminal do not comprise interactive operation, the intelligent terminal can not generate the interactive reminding instruction after establishing the connection relation between the intelligent terminal and the display equipment. The interactive reminding instruction can comprise interactive reminding information. The interactive reminding information can comprise text information and picture information.

And 2, responding to the interaction reminding instruction, and controlling the display equipment to display interaction reminding information in a display interface of the display equipment when the target advertisement video is played.

In this step, after the intelligent terminal generates the interactive reminding instruction, the intelligent terminal may control the display device to display the interactive reminding information in a display interface of the display device when the display device displays the target advertisement video. For example, as shown in fig. 4, the interactive prompt information may be displayed in the display interface in a manner of a blank holder. When the intelligent terminal uploads the target advertisement video and the video to be played in a patch mode, the interaction prompt information can also be uploaded to the display device in a patch mode. When the intelligent terminal uploads the target advertisement video and the video to be played in a streaming mode, the interactive prompt information can be pressed together with the target advertisement video and the video to be played in a streaming mode, so that synchronous uploading to the display equipment is realized. The interaction prompt information is used for reminding a user of completing interaction on the intelligent terminal. For example, the text information of the prompt message may be "quick go to find surprise discount on mobile phone", "shake to find surprise discount" and so on.

According to the control method based on the screen projection scene, the control area of the screen projection interface of the intelligent terminal can comprise at least one display device to be selected. The intelligent terminal may obtain a click trigger instruction of one of the at least one display device to be selected. The intelligent terminal may generate a display device selection instruction in response to the motor trigger instruction. The intelligent terminal may establish a connection relationship between the intelligent terminal and the display device in response to the display device selection instruction. The intelligent terminal may also display control buttons in the control area in response to a display device selection instruction. The intelligent terminal can also respond to the display equipment selection instruction to screen the target advertisement video and the video to be played, which correspond to the advertisement materials in the advertisement area, into the display equipment and play the target advertisement video and the video to be played. According to the application, through the screen throwing of the target advertisement video and the display of the advertisement materials, the large screen interaction and the small screen interaction between the intelligent terminal and the display equipment are realized, so that the advertisement throwing is not limited to the display equipment, the flexibility of advertisement throwing is improved, the interaction is improved through the interaction prompt information, and the attraction of the advertisement is improved.

Fig. 5 shows a flowchart of a control method based on a screen-throwing scene according to an embodiment of the present application. On the basis of the embodiments shown in fig. 1 to 5, as shown in fig. 5, with the intelligent terminal as an execution subject, after the intelligent terminal finishes screen projection, the method of the embodiment may further include the following steps:

and S201, controlling the intelligent terminal to jump to an advertisement propaganda interface corresponding to the advertisement material in response to an advertisement jump instruction triggered by clicking the advertisement area.

In this embodiment, as shown in fig. 6 (a), when the user clicks any position other than the button in the advertisement area, the intelligent terminal may acquire the click event. The intelligent terminal can generate an advertisement jump instruction according to the click event. The intelligent terminal may jump to the advertising interface as shown in fig. 6 (b) in response to the advertisement jump instruction. The advertisement promotion interface may include a full screen display of promotional pictures. Or other cases can be included in the advertising interface for the user to jump to other advertising interfaces through the advertising interface. As shown in fig. 6 (b), the upper left corner of the advertising interface may also include a back button.

In one example, the smart terminal may obtain the click event when the user clicks on the back button. The intelligent terminal can generate a return instruction according to the click event. The return instruction is used to control the intelligent terminal to return from the advertising interface to the control interface as shown in fig. 6 (a).

S202, acquiring an advertisement closing instruction triggered by clicking a closing button of an advertisement area.

In this embodiment, as shown in fig. 7 (a), the advertisement area of the smart terminal may include a close button. When the user clicks the close button, the intelligent terminal may acquire the click event. The intelligent terminal can generate an advertisement closing instruction according to the clicking event.

S203, responding to the advertisement closing instruction, and closing the advertisement area on the screen throwing interface of the intelligent terminal.

In this embodiment, the intelligent terminal may close the advertisement area on the screen-throwing interface in response to the advertisement closing button. The screen-drop interface after closing the advertising area may be as shown in fig. 7 (b).

And S204, responding to the advertisement closing instruction, controlling the display equipment to end playing of the target advertisement video, and starting playing of the video to be played in the intelligent terminal.

In this embodiment, the intelligent terminal may further control the display device to end playing of the target advertisement video in response to the advertisement closing instruction. When the target advertisement video is played, the display device continues to play the video to be played.

And S205, when the advertisement materials comprise a plurality of materials, displaying one material with the highest priority in the advertisement area of the intelligent terminal according to the priority of each material in the advertisement materials.

In this embodiment, the advertisement materials in the advertisement area of the screen-throwing interface of the intelligent terminal may include multiple types. For example, the advertising material may include picture material and video material. Or the advertising material may include picture material and panoramic material. Or the advertising material may include video material and panoramic material. Or the advertising material may include panoramic material, video material, and picture material. The priority of various materials can be preset in the intelligent terminal. For example, panoramic material may have a higher priority than video material, and video material may have a higher priority than picture material. The priority may be determined based on the type of advertising material. Or the priority may also be determined based on the content of the advertising material. For example, cosmetic advertisements may be prioritized over vehicle advertisements, vehicle advertisements may be prioritized over snack advertisements, etc. The intelligent terminal can sort the materials included in the advertisement materials in the advertisement area after acquiring the materials, and select the material with the highest priority for display.

In one example, when the advertising material includes picture material and video material, the picture material may be a still frame picture of the video material. Or when the advertisement material comprises picture material and panoramic material, the picture material can be used as a still frame picture of the panoramic material.

In one example, when panoramic material is included in the advertising material, the advertising area will display the panoramic material. The panoramic material is usually a stereoscopic image taking the position of the intelligent terminal as a center point. When the advertisement material comprises panoramic material, the interactive prompt information displayed in the display device can be used for prompting the user to rotate the mobile phone, so that interaction is realized. When panoramic material is included in the advertisement material, the target advertisement video displayed in the display device is also panoramic video. Multiple shooting angles of the same video information can be included in the panoramic video. When the intelligent terminal rotates, the shooting angle of the target advertisement video rotates along with the intelligent terminal.

In one implementation, the spatial relationship between the smart terminal and the panoramic material may correspond to the relationship between the sides of the cylinder and the center point of the cylinder. Therefore, the intelligent terminal can switch the display content of the panoramic material displayed in the intelligent terminal by rotating left and right. The intelligent terminal can determine the left-right rotation angle of the intelligent terminal through the rotation information generated by the gyroscope, so that the panoramic content displayed in the advertising area by the panoramic material is switched. The relation between the target advertisement video and the shooting angle is equivalent to the relation between the circular boundary and the circle center. The panoramic video can shoot the content arranged in the circle center through a plurality of cameras arranged on the round boundary. When the intelligent terminal switches the angle through left and right rotation, video contents shot by the camera arranged at the corresponding angle can be displayed in the display device.

In another implementation, the spatial relationship between the smart terminal and the panoramic material may correspond to a relationship between a sphere surface and a sphere center point. Therefore, the intelligent terminal can switch the display content of the panoramic material displayed in the intelligent terminal through rotation of the intelligent terminal at all angles. The intelligent terminal can determine the rotating angle of the intelligent terminal in the sphere through the rotating information generated by the gyroscope, so that the panoramic content displayed by the panoramic material in the advertising area is switched. The relation between the target advertisement video and the shooting angle is equivalent to the relation between the spherical surface of the sphere and the circle center. The panoramic video can shoot the content arranged in the circle center through a plurality of cameras arranged on the spherical surface. When the intelligent terminal switches the angle through up-down and left-right rotation, video contents shot by the cameras arranged at corresponding angles can be displayed in the display equipment.

In one implementation, when the advertisement material includes panoramic material, in addition to the interactive prompt information may be displayed in the display device, the interactive prompt information may also be displayed in the advertisement area of the intelligent terminal. The interaction prompt information can be used for indicating how the user operates the intelligent terminal to realize interaction.

When the advertisement material comprises panoramic material, the intelligent terminal can execute the following steps to realize interaction:

Step 1, the intelligent terminal can acquire rotation information generated by the gyroscope in real time.

And 2, the intelligent terminal can determine the rotation angle according to the rotation information. The intelligent terminal can generate a rotation synchronization instruction according to the rotation angle. The rotation synchronization instruction is used for indicating the intelligent terminal to rotate the display content of the panoramic material according to the rotation angle. And the rotation synchronization instruction is also used for indicating the intelligent terminal to control the display device to switch the shooting angle of the target advertisement video according to the rotation angle.

And 3, after the intelligent terminal acquires the rotation synchronization instruction, the intelligent terminal can determine panoramic content after panoramic material rotation according to the rotation angle in the rotation synchronization instruction. The smart terminal may display the panoramic content in an advertising area.

And 4, after the intelligent terminal acquires the rotation synchronization instruction, the intelligent terminal can send the rotation synchronization instruction to the display equipment. The display device may acquire a rotation angle in the rotation synchronization instruction, and determine a photographing angle of the video according to the rotation angle. The display device can determine the angle video corresponding to the shooting angle in the target advertisement video according to the shooting angle. The display device may also determine a progress of playing the angle video according to a progress of playing the target advertisement video. The display device can adjust the angle video to the playing progress to obtain video content. The display device may switch the play content to the video content.

And 5, the intelligent terminal can judge whether the panoramic content comprises pre-buried colored eggs. The pre-buried colored eggs can be preset at least one fixed position of the panoramic material. When the panoramic content includes the fixed position, the intelligent terminal can determine that the panoramic content includes the pre-buried colored eggs.

And 6, when the panoramic content comprises the pre-buried colored eggs, the intelligent terminal generates a first colored egg display instruction.

And 7, the intelligent terminal can respond to the first colored egg display instruction to display the embedded colored eggs in the advertisement area and the display equipment of the intelligent terminal. The display picture of the pre-buried colored egg can be a preset colored egg picture. The intelligent terminal can display the preset colored egg picture in the advertising area. And the intelligent terminal can control the display device to display the preset colored egg picture in the center of the display interface. When the preset color egg picture is displayed in the advertising area, the preset color egg picture will not disappear along with the change of panoramic content. The user can trigger the pre-buried colored eggs by clicking the preset colored egg pictures. When the preset color egg picture is displayed on the display device, the preset color egg picture stays in the display interface during the playing of the target advertisement video. When the pre-buried colored eggs in the intelligent terminal are triggered or the target advertisement video is played, the preset colored egg pictures displayed in the display equipment disappear.

In another example, when video material or picture material is included in the advertising material, the advertising region will display the video material or picture material. The video material or the picture material may correspond to a pan-pan interactive operation. When the video material or the picture material comprises a shake interactive operation, the interactive prompt information can be used for prompting a user to shake the mobile phone. When the video material or the picture material comprises a shaking operation, the intelligent terminal can execute the following steps to realize interaction:

step 1, the intelligent terminal can acquire displacement information generated by a gyroscope in the intelligent terminal.

And 2, the intelligent terminal can judge whether the displacement information accords with the displacement requirement of shaking according to the displacement information. When the displacement information accords with the displacement requirement of shaking, the intelligent terminal can generate a second colored egg display instruction. The displacement requirement of the pan-tilt can be set according to an empirical value.

And 3, the intelligent terminal can respond to the second colored egg display instruction to display a shaking colored egg in an advertising area and display equipment of the intelligent terminal. The display picture of the panned color egg can be a preset color egg picture. The intelligent terminal can display the preset colored egg picture in the advertising area. And the intelligent terminal can control the display device to display the preset colored egg picture in the center of the display interface. When the preset color egg picture is displayed in the advertisement area, the preset color egg picture stays until the shaking color egg is triggered. The user can trigger the shaking-up of the color eggs by clicking the preset color egg pictures. When the preset color egg picture is displayed on the display device, the preset color egg picture stays in the display interface during the playing of the target advertisement video. When a shaking egg in the intelligent terminal is triggered or the target advertisement video is played, the preset egg picture displayed in the display device disappears.

According to the control method based on the screen throwing scene, the intelligent terminal can trigger the advertisement jump instruction when the advertisement area is clicked. The intelligent terminal can respond to the advertisement skipping instruction to control the intelligent terminal to skip to an advertisement propaganda interface corresponding to the advertisement material. The intelligent terminal can trigger an advertisement closing instruction when a closing button of the advertisement area is clicked. The intelligent terminal can respond to the advertisement closing instruction to close the advertisement area on the screen throwing interface of the intelligent terminal. The intelligent terminal can also respond to the advertisement closing instruction to finish playing the target advertisement video in the display device. When the target advertisement video finishes playing, the video to be played starts to play. When the advertisement material includes a plurality of materials, the intelligent terminal can display a material with the highest priority in the advertisement area of the intelligent terminal according to the priority of each material in the advertisement material. According to the application, through the large and small screen interaction between the intelligent terminal and the display equipment, the advertisement is put into the display equipment, and the flexibility of advertisement putting is improved. In addition, the application improves the attraction of advertisements through the interaction prompt information and the interaction operation.

Fig. 8 is a schematic structural diagram of a control device based on a screen-throwing scene according to an embodiment of the present application, as shown in fig. 8, where the control device 10 based on a screen-throwing scene according to the present embodiment is used to implement operations corresponding to an intelligent terminal in any of the above method embodiments, an intelligent terminal is used to throw a screen interface, a control area and an advertisement area are used in the screen-throwing interface, and preset advertisement materials are displayed in the advertisement area, and the control device 10 based on a screen-throwing scene according to the present embodiment includes:

The obtaining module 11 is configured to obtain a display device selection instruction, where the display device selection instruction is triggered when a display device in at least one to-be-selected display device displayed in the control area is selected, and after the display device selection instruction is triggered, the control area is used to display control buttons of the display device.

And the control module 12 is used for responding to the display equipment selection instruction, projecting the target advertisement video corresponding to the advertisement materials in the advertisement area and the video to be played in the intelligent terminal to the display equipment, and playing the target advertisement video and the video to be played in the intelligent terminal.

In one example, the control module 12 is further configured to:

And responding to the display equipment selection instruction, and generating an interactive reminding instruction.

And responding to the interaction reminding instruction, controlling the display equipment to display interaction reminding information in a display interface of the display equipment when the target advertisement video is played.

In one example, the control module 12 is further configured to:

In one example, the control module 12 is configured to:

And acquiring an advertisement closing instruction triggered by clicking a closing button of the advertisement area.

And closing the advertisement area on the screen throwing interface of the intelligent terminal in response to the advertisement closing instruction.

And responding to the advertisement closing instruction, controlling the display equipment to end playing of the target advertisement video, and starting playing of the video to be played in the intelligent terminal.

In one example, the advertising material includes at least one of panoramic material, video material, and picture material.

In one example, when panoramic material is included in the advertising material, the interactive alert information is used to alert the user to rotate the phone.

The control module 12 is further configured to:

and acquiring rotation information generated by a gyroscope in the intelligent terminal.

And determining the rotation angle and generating a rotation synchronization instruction according to the rotation angle.

And responding to the rotation synchronization instruction, controlling the intelligent terminal to determine panoramic content after the panoramic material rotates according to the rotation angle in the rotation synchronization instruction, and displaying the panoramic content in the advertisement area.

And responding to the rotation synchronization instruction, controlling the display equipment to determine the video content of the rotated target advertisement video corresponding to the panoramic material according to the rotation angle in the rotation synchronization instruction, and playing the video content in the display equipment.

In one example, the control module 12 is further configured to:

and judging whether the panoramic content comprises pre-buried colored eggs.

And when the panoramic content comprises the pre-buried colored eggs, generating a first colored egg display instruction.

And responding to the first colored egg display instruction, and displaying the pre-buried colored eggs in an advertising area and display equipment of the intelligent terminal.

In one example, when the advertisement material includes video material or picture material, the interactive prompt information is used to prompt the user to shake the mobile phone.

The control module 12 is further configured to:

and acquiring displacement information generated by a gyroscope in the intelligent terminal.

And when the displacement information accords with the displacement requirement of shaking, generating a second color egg display instruction.

And responding to the second colored egg display instruction, and displaying a shaking colored egg in an advertising area and display equipment of the intelligent terminal.

In one example, when the advertising material includes a plurality of materials, the control module 12 is further configured to:

And displaying one material with the highest priority in the advertising area of the intelligent terminal according to the priority of each material in the advertising materials.

In an example, before acquiring the display device selection instruction, the acquiring module 11 is further configured to:

and responding to the video selection instruction, determining the video to be played in the intelligent terminal, and entering a video playing interface of the video to be played.

And responding to a screen throwing instruction triggered by clicking a screen throwing button in a video playing interface of the video to be played, and jumping to the screen throwing interface.

The control device 10 based on the screen-throwing scene provided in the embodiment of the present application may execute the above method embodiment, and the specific implementation principle and technical effects of the method embodiment may be referred to the above method embodiment, which is not described herein again.

Fig. 9 shows a schematic hardware structure of an intelligent terminal according to an embodiment of the present application. As shown in fig. 9, the intelligent terminal 20, configured to implement operations corresponding to the intelligent terminal in any of the above method embodiments, the intelligent terminal 20 of this embodiment may include: a memory 21, a processor 22 and a communication interface 24.

A memory 21 for storing a computer program. The Memory 21 may include a high-speed random access Memory (Random Access Memory, RAM), and may further include a Non-Volatile Memory (NVM), such as at least one magnetic disk Memory, and may also be a U-disk, a removable hard disk, a read-only Memory, a magnetic disk, or an optical disk.

A processor 22 for executing a computer program stored in the memory to implement the control method based on the screen-projection scene in the above embodiment. Reference may be made in particular to the relevant description of the embodiments of the method described above. The Processor 22 may be a central processing unit (Central Processing Unit, CPU), or may be other general purpose Processor, digital signal Processor (DIGITAL SIGNAL Processor, DSP), application SPECIFIC INTEGRATED Circuit (ASIC), or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor for execution, or in a combination of hardware and software modules in a processor for execution.

Alternatively, the memory 21 may be separate or integrated with the processor 22.

When the memory 21 is a device separate from the processor 22, the intelligent terminal 20 may also include a bus 23. The bus 23 is used to connect the memory 21 and the processor 22. The bus 23 may be an industry standard architecture (Industry Standard Architecture, ISA) bus, an external device interconnect (PERIPHERAL COMPONENT INTERCONNECT, PCI) bus, or an extended industry standard architecture (Extended Industry Standard Architecture, EISA) bus, among others. The buses may be divided into address buses, data buses, control buses, etc. For ease of illustration, the buses in the drawings of the present application are not limited to only one bus or to one type of bus.

The communication interface 24 may be connected to the processor 21 via a bus 23. The communication interface 24 is used to enable communication with a display device.

The intelligent terminal provided in this embodiment may be used to execute the control method based on the screen-projection scene, and its implementation manner and technical effects are similar, and this embodiment is not repeated here.

The present application also provides a computer-readable storage medium having a computer program stored therein, which when executed by a processor is adapted to carry out the methods provided by the various embodiments described above.

The computer readable storage medium may be a computer storage medium or a communication medium. Communication media includes any medium that facilitates transfer of a computer program from one place to another. Computer storage media can be any available media that can be accessed by a general purpose or special purpose computer. For example, a computer-readable storage medium is coupled to the processor such that the processor can read information from, and write information to, the computer-readable storage medium. In the alternative, the computer-readable storage medium may be integral to the processor. The processor and the computer readable storage medium may reside in an Application SPECIFIC INTEGRATED Circuits (ASIC). In addition, the ASIC may reside in a user device. The processor and the computer-readable storage medium may also reside as discrete components in a communication device.

In particular, the computer readable storage medium may be implemented by any type or combination of volatile or non-volatile Memory devices, such as Static Random-Access Memory (SRAM), electrically erasable programmable Read-Only Memory (EEPROM), erasable programmable Read-Only Memory (Erasable Programmable Read Only Memory, EPROM), programmable Read-Only Memory (Programmable Read-Only Memory, PROM), read-Only Memory (ROM), magnetic Memory, flash Memory, magnetic or optical disk. A storage media may be any available media that can be accessed by a general purpose or special purpose computer.

The present application also provides a computer program product comprising a computer program stored in a computer readable storage medium. The computer program may be read from a computer-readable storage medium by at least one processor of the apparatus, and executed by the at least one processor, causes the apparatus to implement the methods provided by the various embodiments described above.

The embodiment of the application also provides a chip, which comprises a memory and a processor, wherein the memory is used for storing a computer program, and the processor is used for calling and running the computer program from the memory, so that the device provided with the chip executes the method in the various possible implementation modes.

In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of modules is merely a logical function division, and there may be additional divisions of actual implementation, e.g., multiple modules may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or modules, which may be in electrical, mechanical, or other forms.

Wherein the individual modules may be physically separated, e.g. mounted in different locations of one device, or mounted on different devices, or distributed over a plurality of network elements, or distributed over a plurality of processors. The modules may also be integrated together, e.g. mounted in the same device, or integrated in a set of codes. The modules may exist in hardware, or may also exist in software, or may also be implemented in software plus hardware. The application can select part or all of the modules according to actual needs to realize the purpose of the scheme of the embodiment.

When the individual modules are implemented as software functional modules, the integrated modules may be stored in a computer readable storage medium. The software functional modules described above are stored in a storage medium and include instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or processor to perform some of the steps of the methods of the various embodiments of the application.

It should be understood that, although the steps in the flowcharts in the above embodiments are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited in order and may be performed in other orders, unless explicitly stated herein. Moreover, at least some of the steps in the figures may include multiple sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, the order of their execution not necessarily occurring in sequence, but may be performed alternately or alternately with other steps or at least a portion of the other steps or stages.

Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same. Although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments may be modified or some or all of the technical features may be replaced with equivalents. Such modifications and substitutions do not depart from the spirit of the application.

Claims

1. The control method based on the screen throwing scene is characterized by being applied to an intelligent terminal, wherein the intelligent terminal comprises a screen throwing interface, the screen throwing interface comprises a control area and an advertisement area, and preset advertisement materials are displayed in the advertisement area, and the method comprises the following steps:

responding to the display equipment selection instruction, and projecting a target advertisement video corresponding to the advertisement materials in the advertisement area and a video to be played in the intelligent terminal to the display equipment for playing;

The method further comprises the steps of:

When the advertisement materials displayed in the advertisement area of the intelligent terminal comprise interactive operation, responding to the display equipment selection instruction to generate an interactive reminding instruction;

responding to the interaction reminding instruction, and controlling the display equipment to display interaction reminding information in a display interface of the display equipment when the target advertisement video is played; the interaction prompt information is used for reminding a user of completing interaction on the intelligent terminal.

2. The method according to claim 1, characterized in that the method further comprises:

3. The method according to claim 1, characterized in that the method comprises:

4. The method of claim 1, wherein the advertising material comprises at least one of panoramic material, video material, and picture material.

5. The method of claim 4, wherein when the panoramic material is included in the advertisement material, the interactive prompt message is used to prompt the user to rotate the mobile phone;

The method further comprises the steps of:

Determining a rotation angle according to the rotation information, and generating a rotation synchronization instruction according to the rotation angle;

6. The method according to claim 5, further comprising:

judging whether the panoramic content comprises pre-buried colored eggs or not;

7. The method according to claim 4, wherein when the advertisement material includes the video material or the picture material, and the video material or the picture material includes an interactive operation of shaking, the interactive prompt message is used to prompt the user to shake the mobile phone;

The method further comprises the steps of:

8. The method of claim 4, wherein when the advertising material comprises a plurality of materials, the method further comprises:

9. The method of claim 1, wherein prior to the obtaining the display device selection instruction, the method further comprises:

10. A control device based on screen throwing scene, which is characterized in that the control device is applied to an intelligent terminal, wherein the intelligent terminal comprises a screen throwing interface, the screen throwing interface comprises a control area and an advertisement area, and the device comprises:

The display device comprises an acquisition module, a control module and a display device selection module, wherein the acquisition module is used for acquiring a display device selection instruction, the display device selection instruction is triggered when one display device in at least one display device displayed in the control area is selected, and after the display device selection instruction is triggered, the control area is used for displaying control buttons of the display device;

The control module is used for responding to the display equipment selection instruction, projecting a target advertisement video corresponding to the advertisement materials in the advertisement area to the display equipment, and playing the video to be played in the intelligent terminal after the target advertisement video is played;

The control module is further configured to:

When the advertisement materials displayed in the advertisement area of the intelligent terminal comprise interactive operation, an interactive reminding instruction is generated in response to a display equipment selection instruction.

11. An intelligent terminal, characterized in that the device comprises: a memory, a processor;

The memory is used for storing a computer program; the processor is configured to implement the control method based on the screen-projection scene according to any one of claims 1 to 9 according to the computer program stored in the memory.

12. A computer readable storage medium, characterized in that the computer readable storage medium has stored therein a computer program which, when executed by a processor, is adapted to implement the method for controlling a screen-break scene according to any of claims 1-9.