CN116489442A - Live broadcast interaction method and device, electronic equipment and computer storage medium - Google Patents
Live broadcast interaction method and device, electronic equipment and computer storage medium Download PDFInfo
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- 238000000034 method Methods 0.000 title claims abstract description 69
- 230000003993 interaction Effects 0.000 title claims abstract description 60
- 230000004044 response Effects 0.000 claims abstract description 8
- 230000009471 action Effects 0.000 claims description 34
- 238000004891 communication Methods 0.000 claims description 30
- 230000006870 function Effects 0.000 claims description 30
- 230000008569 process Effects 0.000 claims description 11
- 238000004590 computer program Methods 0.000 claims description 5
- 230000014759 maintenance of location Effects 0.000 abstract description 5
- 230000000694 effects Effects 0.000 description 23
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
Abstract
The embodiment of the application provides a live interaction method, a live interaction device, electronic equipment and a computer storage medium. The live interaction method comprises the following steps: in response to receiving an associated gift presentation instruction for a target living room, determining, in a living picture of the target living room, a gift display area associated with the target object; wherein, the target object exists in the live broadcast picture; and displaying the associated gift corresponding to the associated gift giving instruction in the gift display area. According to the embodiment of the application, the experience of live interaction can be improved, the participation enthusiasm of users is improved, and the user retention rate of a live room is improved.
Description
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a live interaction method, a live interaction device, electronic equipment and a computer storage medium.
Background
With the continuous development of network technology, network live broadcast has become one of the important ways for people to entertain and learn. During the viewing of webcasts, more and more viewers are beginning to participate in live interaction, such as: the virtual gift is presented in the living room for interaction with the anchor or other audience.
At present, in the aspect of live broadcast interaction through giving away gifts, the related technology has the problem that the display effect of the gifts is single and the user live broadcast interaction experience is poor, so that the enthusiasm of the user for participating in the live broadcast interaction is reduced, and the user retention rate of the live broadcast room is further reduced.
Disclosure of Invention
In view of the foregoing, embodiments of the present application provide a live interaction scheme to at least partially solve the above-mentioned problems.
According to a first aspect of an embodiment of the present application, there is provided a live interaction method, including:
in response to receiving an associated gift presentation instruction for a target living room, determining, in a living picture of the target living room, a gift display area associated with a target object; wherein the target object exists in the live broadcast picture;
and displaying the associated gift corresponding to the associated gift giving instruction in the gift display area.
According to a second aspect of an embodiment of the present application, there is provided a live interaction device, including:
the gift display area determining module is used for determining a gift display area associated with a target object in a live broadcast picture of the target live broadcast room in response to receiving an associated gift presentation instruction for the target live broadcast room; wherein the target object exists in the live broadcast picture;
the gift display module is used for displaying the associated gift corresponding to the associated gift giving instruction in the gift display area.
According to a third aspect of embodiments of the present application, there is provided an electronic device, including: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus; the memory is configured to store at least one executable instruction, where the executable instruction causes the processor to perform operations corresponding to the method according to the first aspect.
According to a fourth aspect of embodiments of the present application, there is provided a computer storage medium having stored thereon a computer program which, when executed by a processor, implements the method according to the first aspect.
According to the live broadcast interaction scheme provided by the embodiment of the application, after receiving the associated gift presentation instruction, the gift is displayed in the preset fixed area, but the gift display area associated with the target object is determined based on the target object contained in the target live broadcast room live broadcast picture, so that the gift is displayed in the associated gift display area. Because the gift display area is associated with the object in the live broadcast picture, the finally displayed gift effect is also linked with the specific object in the picture, the interestingness of the gift display is higher, and further, the experience of live broadcast interaction can be improved, the participation enthusiasm of users is improved, and the user retention rate of a live broadcast room is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the following description will briefly introduce the drawings that are required to be used in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are only some embodiments described in the embodiments of the present application, and other drawings may also be obtained according to these drawings for a person having ordinary skill in the art.
FIG. 1 is a schematic diagram of an exemplary system for live interaction methods that may be used with embodiments of the present application;
fig. 2 is a flowchart illustrating steps of a live interaction method according to a first embodiment of the present application;
FIG. 3 is a schematic diagram of an example of a scenario in the embodiment shown in FIG. 2;
fig. 4 is a step flowchart of a live interaction method according to a second embodiment of the present application;
FIG. 5 is an interaction flow chart of a live interaction method in the embodiment shown in FIG. 4;
fig. 6 is a block diagram of a live interaction device according to a third embodiment of the present application;
fig. 7 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present application.
Detailed Description
In order to better understand the technical solutions in the embodiments of the present application, the following descriptions will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only some embodiments of the present application, but not all embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the embodiments of the present application shall fall within the scope of protection of the embodiments of the present application.
Referring to fig. 1, fig. 1 is a schematic diagram of an exemplary system to which the live interaction method according to the embodiment of the present application is applied, and for convenience of understanding, an application scenario of the live interaction method provided in the first embodiment of the present application is explained with reference to fig. 1.
As shown in fig. 1, the system 100 may include a server 102, a communication network 104, and/or one or more user devices (i.e., client devices) 106, which are illustrated in fig. 1 as a plurality of user devices.
The server 102 may be any suitable device for storing information, live data, programs, and/or any other suitable type of content, including but not limited to distributed storage system devices, server clusters, computing cloud server clusters, and the like. In some embodiments, the server 102 may perform any suitable function. For example, in some embodiments, the server 102 may be configured to store live data (i.e., live program video signals) and send the live data to each user device 106 for the user to enter a live room of interest via the user device 106 to view the live data. As an optional example, in some embodiments, the server 102 may be further configured to fuse the gift special effects in the live broadcast data according to the gift-giving instruction sent by the user devices 106, and generate new live broadcast data with the gift special effects and send the new live broadcast data to each user device 106.
In some embodiments, the communication network 104 may be any suitable combination of one or more wired and/or wireless networks. For example, the communication network 104 can include any one or more of the following: the internet, an intranet, a wide area network (Wide Area Network, WAN), a local area network (Local Area Network, LAN), a wireless network, a digital subscriber line (Digital Subscriber Line, DSL) network, a frame relay network, an asynchronous transfer mode (Asynchronous Transfer Mode, ATM) network, a virtual private network (Virtual Private Network, VPN), and/or any other suitable communication network. The user device 106 can be coupled to the communication network 104 via one or more communication links (e.g., communication link 112), and the communication network 104 can be linked to the server 102 via one or more communication links (e.g., communication link 114). The communication link may be any communication link suitable for transferring data between the user device 106 and the server 102, such as a network link, a dial-up link, a wireless link, a hardwired link, any other suitable communication link, or any suitable combination of such links.
The user devices 106 may include any one or more user devices adapted to view live data, gift virtual gifts. In some embodiments, user device 106 may comprise any suitable type of device. For example, in some embodiments, user device 106 may include a mobile device, a tablet computer, a laptop computer, a desktop computer, a media player, and/or any other suitable type of user device.
Based on the above system, the embodiments of the present application provide a live interaction method, which is described by a plurality of embodiments.
Example 1
Referring to fig. 2, fig. 2 is a flowchart illustrating steps of a live interaction method according to a first embodiment of the present application. The live interaction method provided in the embodiment of the present application may be executed by the user equipment 106 in the system shown in fig. 1. Specifically, the live interaction method provided by the embodiment includes the following steps:
step 202, determining a gift display area associated with a target object in a live broadcast picture of a target live broadcast room in response to receiving an associated gift presentation instruction for the target live broadcast room; wherein the target object exists in the live broadcast picture.
Live audience enters a certain live broadcasting room, and live broadcasting interaction can be carried out by giving gifts in the process of watching live broadcasting pictures. For example: the live audience enters a target live room in which a certain star singing concert is being live, and if the video picture currently being played is interested in comparison, a virtual gift can be presented to realize interaction with other live audience who also watch the singing concert.
The associated gift-gifting instruction in the embodiment of the present application may be an instruction for instructing to perform the associated gift-gifting operation.
In the embodiment of the present application, the specific receiving manner of the associated gift-giving instruction is not limited, and may be set according to actual needs. For example: when the user is detected to click a virtual icon corresponding to a certain associated gift in the gift panel, the user can be determined to receive an associated gift giving instruction; for another example, when it is detected that the user clicks a virtual icon corresponding to an associated gift in the gift panel and clicks a preset gift virtual button, it is determined that an associated gift command is received, and so on.
The target object may be a predefined object, and the type of the target object may be specifically set according to the actual scene. For example: the target object may be set as a person, an animal, or the like.
In determining the gift presentation area associated with the target object, this may be based on one or more preset attribute information (e.g., location information, type information, etc.) of the target object. Specifically: specific content of preset attribute information of the target object can be determined first, and then, based on preset association rules (preset corresponding relations), an area associated with (corresponding to) the specific content is determined in the live broadcast picture and used as a gift display area.
And 204, displaying the associated gift corresponding to the associated gift giving instruction in the gift display area.
The associated gift in the embodiment of the present application may be an AR gift that combines AR (Augmented Reality ) technology. Exemplary are as follows: the AR gift may interoperate with the target object according to a preset rule. For example: the AR gift may be a pre-set cartoon character that may interact with the target object in the live interface, such as spinning, flying or tumbling around the target character, or perform the same or opposite action as the target object; the AR gift may be a dynamic aperture that may be continuously rotated around the target object; the AR gift may be a necklace that may be attached to the neck of the target object and exhibit a visual effect of flashing lights, etc. In the embodiment of the present application, the specific content of the AR gift is not limited, and may be set according to actual situations.
After determining the gift display area in step 202, the image resources or animation resources corresponding to the AR gift may be data-fused with the original live data (live image frames) in the gift display area, so that the fused data is displayed in the player, and thus, live contents with related gift special effects may be displayed to the audience.
Referring to fig. 3, fig. 3 is a schematic view of a corresponding scenario in an embodiment of the present application, and in the following, referring to the schematic view shown in fig. 3, an embodiment of the present application will be described with a specific scenario example:
assuming that a concert with a certain star is being played in a live broadcast picture of a target live broadcast room (as shown in the left diagram in fig. 3); when the user selects the "associated gift" icon in the gift panel and clicks the "give" button (as shown in the diagram in the middle area in fig. 3), it is determined that an associated gift giving instruction for the target living room is received, at this time, the device may determine the position of the target object (the above star character) in the living picture, determine the position as the gift display area, and display the associated gift at the position (assuming that the associated gift is a rotating aperture), and finally, in the living picture of the target living room, display the associated gift special effect: a continuously rotating aperture appears at the location of the star (as shown in the right-hand diagram of fig. 3), and the rotating aperture can move following the movement of the star during the live broadcast.
According to the live broadcast interaction scheme provided by the embodiment of the application, firstly, after receiving the associated gift presentation instruction, the gift is displayed in the preset fixed area, but the gift display area associated with the target object is determined based on the target object contained in the target live broadcast room live broadcast picture, so that the gift is displayed in the associated gift display area. The gift display area is associated with the object in the live broadcast picture, so that the finally displayed gift effect is also linked with the specific object in the picture, and the interestingness of gift display is high; secondly, in the embodiment of the present application, in a gift display area associated with a target object, AR gift effect display based on AR technology is performed, that is: the AR gift and the target object are displayed in an association mode, and the display effect of the AR gift is improved in an association mode of the AR gift display area and the target object. Therefore, the embodiment of the application can improve the experience of live interaction, improve the participation enthusiasm of users and improve the user retention rate of a live room.
Example two
Referring to fig. 4, fig. 4 is a flowchart illustrating steps of a live interaction method according to a second embodiment of the present application. Specifically, the live interaction method provided by the embodiment includes the following steps:
step 402, an associated gift-giving instruction for a target living room is received.
In the embodiment of the present application, the specific receiving manner of the associated gift-giving instruction is not limited, and may be set according to actual needs. For example: when the user is detected to click a virtual icon corresponding to a certain associated gift in the gift panel, the user can be determined to receive an associated gift giving instruction; for another example, when it is detected that the user clicks a virtual icon corresponding to an associated gift in the gift panel and clicks a preset gift virtual button, it is determined that an associated gift command is received, and so on.
Step 404, it is determined whether the gift associated display function is currently supported. If so, step 406 is performed, otherwise, step 412 is performed.
The gift associated display function is supported, and it can be understood that the live interaction method provided by the embodiment (as in embodiment one) of the present application can be executed under the current condition, so as to generate the associated gift special effect associated with the target object in the live screen.
Whether or not the gift-associated display function is supported may depend on various factors. For example: in the case of a live broadcast room, the live broadcast room can be configured in advance according to actual conditions, and it is determined that part of the live broadcast room supports the gift association display function and part of the live broadcast room does not support the function; for another example, for the same living broadcast room, multiple paths of video signals may be correspondingly available for viewing by a viewer (for example, a living broadcast room of a concert may have multiple paths of video signals shot by multiple different sites, wherein one site is used for shooting a fixed singing guest, the viewer can freely switch among the multiple paths of video signals according to own preference in the process of viewing living broadcast so as to pay attention to the favorite singing guest better), and for different video signals in the same living broadcast room, the configuration can also be performed according to actual conditions, and it is determined that part of video signals support the gift-related display function and part of video signals do not support the function; also as follows: different user equipment has different resource configurations, and user equipment with higher resource configuration can be set to support the functions, and user equipment with lower resource configuration does not support the functions.
Accordingly, it may be determined whether the gift associated display function is currently supported based on at least one of the live room identification, the video signal identification, and the user device configuration information. Specifically, step 404 may be determined by the user device based on the above information, or the user device may send the above information to the server and receive the execution result returned from the server (currently supporting the gift associating display function or not currently supporting the gift associating display function).
Step 406, obtaining object position information of the target object in the live broadcast picture of the target live broadcast room.
Specifically, target detection may be performed on the live image frame, so as to obtain position information of the target object in the live image, which is the object position information in this step.
Step 408, determining a gift display area in the live view based on the object location information.
For example, the object location information may be determined as a gift display area; the surrounding area of the object position may also be determined as a gift display area; it is also possible to perform sub-target object detection in the area after determining the object position information (the sub-target object may be a preset portion of the target object, such as a wrist portion and a neck portion of the target object), and confirm the position area where the sub-target object is located as a gift display area, and so on.
Step 410, displaying the associated gift corresponding to the gift-giving instruction in the gift-displaying area.
The associated gift in the embodiment of the present application may be an AR gift that combines AR (Augmented Reality ) technology. Exemplary are as follows: the AR gift may interoperate with the target object according to a preset rule. For example: the AR gift may be a pre-set cartoon character that may interact with the target object in the live interface, such as spinning, flying or tumbling around the target character, or perform the same or opposite action as the target object; the AR gift may be a dynamic aperture that may be continuously rotated around the target object; the AR gift may be a necklace that may be attached to the neck of the target object and exhibit a visual effect of flashing lights, etc. In the embodiment of the present application, the specific content of the AR gift is not limited, and may be set according to actual situations.
Optionally, in some of these embodiments, the associated gift may be displayed in the gift display area by:
performing action recognition on the target object to obtain a target action;
and displaying the associated gift corresponding to the gift-giving instruction in the gift display area in a mode of executing the associated action corresponding to the target action.
Specifically, the above-mentioned associated actions may be customized according to the specific content of the target action, for example: the associated action may be set to an action consistent with the target action, may be set to an action that mates with the target action, may be set to an action that mirrors the target action, and so on.
Optionally, in some other embodiments, the associated gift may also be displayed in the gift display area by:
displaying associated gifts corresponding to the gift presentation instructions in the gift display area in a mode of executing preset actions; wherein the preset actions include at least one of: rotating, flying and tumbling.
Compared with the related technology of performing gift display in a static manner, in the gift display area, the related gift is displayed in a manner of executing the related action or in a manner of executing the preset action, so that the form of the gift special effect can be enriched, a better visual special effect is created for the live audience, and the user experience is further improved.
In addition, in the live broadcast process, the embodiment of the application performs gift display in the gift display area associated with the object position of the target object. Therefore, when the target object moves from the view angle of the live audience, the gift special effect moves along with the target object, that is, the associated gift special effect has the characteristic of moving along with the target object in real time, so that the association degree between the gift special effect and the target object can be improved, and the viewing experience of a user is further improved.
And step 412, displaying the associated gift corresponding to the associated gift giving instruction in the preset display area.
The preset display area may be any preset area in the live interface, for example: a fixed area at the bottom of the live page, or a fixed area in the player, etc.
For the situation that the gift associated display function is not supported, in the embodiment of the application, the gift is not selected to be displayed, but is displayed in a certain preset area which has no association relation with the object position of the target object, so that the purpose of displaying the special effect adaptability of the gift according to the equipment capability can be achieved, and the compatibility of the live interaction scheme to different equipment types is improved.
Thus, optionally, in some embodiments, the live interaction method further comprises:
responding to a received gift panel display instruction, acquiring a gift list, and judging whether an associated gift appears in the gift list for the first time; if yes, displaying the gift panel and associated gift guide information.
When a new gift function (associated gift) icon is added to the gift panel, in order to guide the user to use the new gift function, the guiding information of the new gift function icon may be displayed at the same time when the new gift function icon is displayed on the gift panel for the first time, and in this embodiment of the present application, the associated gift guiding information is displayed.
The associated gift guide information may be in the form of text data, voice data, or guide animation, etc., and the embodiment of the present application does not limit the specific content of the associated gift guide information.
In addition, the above-mentioned process is a live broadcast interaction process on the side of the user equipment used by the user who gives the gift, and after the gift giving is successful, not only the associated gift special effect will be displayed in the user equipment used by the user who gives the gift, but correspondingly, the associated gift special effect can also be displayed in the client equipment used by the user who views the live broadcast room.
Thus, optionally, in some embodiments, the live interaction method may further include:
and in response to receiving the associated gift display instruction for the target living room, executing the step of determining a gift display area associated with the target object in the living picture of the target living room.
Specifically, when the user gives the associated gift, the user device used by the user giving the gift may send an associated gift display instruction containing the target live broadcast room identifier, the associated gift identifier and other information to the server, and then the server may forward the associated gift display instruction to other user devices entering the target live broadcast room, so that the other user devices entering the target live broadcast room execute the operations of steps 404-412, thereby implementing the display of the same associated gift special effect.
Optionally, in some embodiments, the live interaction method may further include:
receiving a video signal switching instruction aiming at a target living broadcast room in the display process of the associated gift; the video signal switching instruction indicates that the current video signal is switched to a target video signal;
acquiring and displaying the target video signal;
determining whether the target video signal supports a gift associated display function;
and if so, executing the step of determining the gift display area associated with the target object in the live broadcast picture of the target live broadcast room.
In particular, as mentioned above, there may typically be multiple perspectives for the same living room, namely: for the same live broadcasting room, multiple paths of video signals can be correspondingly provided for the audience to watch, different video signals are shot by different machine positions, and the audience can freely switch among the multiple paths of video signals according to own preference in the live broadcasting watching process.
In the display process of the associated gift, if a video signal switching instruction for switching the current video signal currently being played to another target video signal is received, whether the target video signal supports the gift associated display function may be determined first, and if so, the steps 406 to 410 are executed for the switched live broadcast picture to regenerate and display the AR gift associated with the target object in the switched live broadcast picture.
Whether each video signal supports the gift associated display function can be preconfigured, and whether the switched target video signal supports the gift associated display function can be determined according to the configuration file. Specifically, for example:
when receiving the video signal switching instruction, the target video signal may be obtained from the server, and the playing control gift action switch interface of the server is triggered, through which the gift action switch configuration file is returned, where the configuration file indicates whether the target video signal supports the gift associated display function, and if the configuration file indicates that the target video signal does not support the gift associated display function (i.e., the target video signal turns off the gift action), steps 406-410 are not executed.
Referring to fig. 5, fig. 5 is an interaction flow chart of a live interaction method in the embodiment shown in fig. 4, and the live interaction process in the embodiment of the present application will be described below with reference to the interaction flow chart shown in fig. 4:
assuming that the first user equipment and the second user equipment are both user equipment entering the target living broadcast room, step 502 is that the first user equipment receives an associated gift giving instruction aiming at the target living broadcast room; step 504, the first user equipment determines whether the gift associating display function is currently supported; if so, the first user equipment executes step 506 to obtain object position information of the target object in a live broadcast picture of the target live broadcast room, step 508 determines a gift display area in the live broadcast picture based on the object position information, and step 510 displays an associated gift corresponding to the gift presentation instruction in the gift display area; if not, the first user equipment performs step 512 to display the associated gift corresponding to the associated gift presentation instruction in the preset display area; in addition, when the first user equipment receives the associated gift giving instruction for the target living broadcast room, the first user equipment further executes step 514 to send the target living broadcast room identifier and associated gift identifier information to the server; after receiving the target live broadcast room identifier and the associated gift identifier information, the server may execute step 516 to send an associated gift display instruction to a second user device that also enters the target live broadcast room; after receiving the associated gift display instruction, the second user device may execute the steps 504-512 to display the associated gift special effect in the live interface of the device.
According to the live broadcast interaction scheme provided by the embodiment of the application, firstly, after receiving the associated gift presentation instruction, the gift is displayed in the preset fixed area, but the gift display area associated with the target object is determined based on the target object contained in the target live broadcast room live broadcast picture, so that the gift is displayed in the associated gift display area. The gift display area is associated with the object in the live broadcast picture, so that the finally displayed gift effect is also linked with the specific object in the picture, and the interestingness of gift display is high; secondly, in the embodiment of the present application, in a gift display area associated with a target object, AR gift effect display based on AR technology is performed, that is: the AR gift and the target object are displayed in an association mode, and the display effect of the AR gift is improved in an association mode of the AR gift display area and the target object. Therefore, the embodiment of the application can improve the experience of live interaction, improve the participation enthusiasm of users and improve the user retention rate of a live room.
Example III
Fig. 6 is a block diagram of a live interaction device according to a third embodiment of the present application. The live broadcast interaction device provided by the embodiment of the application comprises:
a gift display area determining module 602, configured to determine, in response to receiving an associated gift presentation instruction for a target living room, a gift display area associated with a target object in a living screen of the target living room; wherein, the target object exists in the live broadcast picture;
the gift display module 604 is configured to display an associated gift corresponding to the associated gift presentation instruction in the gift display area.
Optionally, in some embodiments, the gift display area determining module 602 is specifically configured, when executing the step of determining, in a live view of the target live room, a gift display area associated with the target object:
acquiring object position information of a target object in a live broadcast picture of a target live broadcast room;
and determining a gift display area in the live broadcast picture based on the object position information.
Optionally, in some embodiments, gift display module 604 is specifically configured to:
performing action recognition on the target object to obtain a target action;
in the gift display area, an associated gift corresponding to the gift-gifting instruction is displayed in such a manner that an associated action corresponding to the target action is performed.
Optionally, in some embodiments, gift display module 604 is specifically configured to:
displaying associated gifts corresponding to the gift presentation instructions in a gift display area in a mode of executing preset actions;
wherein the preset actions include at least one of: rotating, flying and tumbling.
Optionally, in some embodiments, the live interaction device further includes: the gift panel display module is used for responding to the received gift panel display instruction, acquiring a gift list and judging whether related gifts appear in the gift list for the first time; if so, displaying the gift panel and the associated gift guide information.
Optionally, in some embodiments, the live interaction device further includes: the function determining module is used for determining whether the gift associated display function is currently supported or not before the step of determining the gift display area associated with the target object in the live broadcast picture of the target live broadcast room is executed; if yes, triggering the gift display area determining module 602 to execute the step of determining the gift display area associated with the target object in the live broadcast picture of the target live broadcast room; if not, triggering the gift display module 604 to execute the step of displaying the associated gift corresponding to the associated gift-giving instruction in the preset display area.
Optionally, in some embodiments, the live interaction device further includes:
the switching module is used for receiving a video signal switching instruction aiming at a target live broadcast room in the display process of the associated gift; the video signal switching instruction indicates that the current video signal is switched to a target video signal; acquiring and displaying the target video signal; determining whether the target video signal supports a gift associated display function; if so, the gift display area determination module 602 is triggered.
The live interaction device in this embodiment is used to implement the corresponding live interaction method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described herein. In addition, the functional implementation of each module in the live interaction device of the present embodiment may refer to the description of the corresponding portion in the foregoing method embodiment, which is not repeated herein.
Example IV
Referring to fig. 7, a schematic structural diagram of an electronic device according to a fifth embodiment of the present application is shown, and specific embodiments of the present application do not limit specific implementations of the electronic device.
As shown in fig. 7, the electronic device may include: a processor 702, a communication interface (Communications Interface), a memory 706, and a communication bus 708.
Wherein:
processor 702, communication interface 704, and memory 706 perform communication with each other via a communication bus 708.
Communication interface 704 for communicating with other electronic devices or servers.
The processor 702 is configured to execute the program 710, and may specifically perform relevant steps in the live interaction method embodiment described above.
In particular, program 710 may include program code including computer-operating instructions.
The processor 702 may be a CPU or a specific integrated circuit ASIC (Application Specific Integrated Circuit) or one or more integrated circuits configured to implement embodiments of the present application. The one or more processors comprised by the smart device may be the same type of processor, such as one or more CPUs; but may also be different types of processors such as one or more CPUs and one or more ASICs.
Memory 706 for storing programs 710. The memory 706 may comprise high-speed RAM memory or may further comprise non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 710 may include a plurality of computer instructions, and the program 710 may specifically enable the processor 702 to perform operations corresponding to the live interaction method described in any of the foregoing method embodiments through the plurality of computer instructions.
The specific implementation of each step in the program 710 may refer to the corresponding steps and corresponding descriptions in the units in the above method embodiments, and have corresponding beneficial effects, which are not described herein. It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the apparatus and modules described above may refer to corresponding procedure descriptions in the foregoing method embodiments, which are not repeated herein.
The present application also provides a computer storage medium having stored thereon a computer program which, when executed by a processor, implements the method described in any of the foregoing method embodiments. The computer storage media includes, but is not limited to: a compact disk read Only (Compact Disc Read-Only Memory, CD-ROM), random access Memory (Random Access Memory, RAM), floppy disk, hard disk, magneto-optical disk, or the like.
Embodiments of the present application also provide a computer program product including computer instructions that instruct a computing device to perform operations corresponding to any one of the above-described methods of the embodiments of the present application.
In addition, it should be noted that, the information related to the user (including, but not limited to, user equipment information, user personal information, etc.) and the data related to the embodiment of the present application (including, but not limited to, sample data for training the model, data for analyzing, stored data, presented data, etc.) are information and data authorized by the user or sufficiently authorized by each party, and the collection, use and processing of the related data need to comply with the related laws and regulations and standards of the related country and region, and provide a corresponding operation entry for the user to select authorization or rejection.
It should be noted that, according to implementation requirements, each component/step described in the embodiments of the present application may be split into more components/steps, and two or more components/steps or part of operations of the components/steps may be combined into new components/steps, so as to achieve the purposes of the embodiments of the present application.
The above-described methods according to embodiments of the present application may be implemented in hardware, firmware, or as software or computer code storable in a recording medium such as a CD-ROM, RAM, floppy disk, hard disk, or magneto-optical disk, or as computer code originally stored in a remote recording medium or a non-transitory machine-readable medium and to be stored in a local recording medium downloaded through a network, so that the methods described herein may be processed by such software on a recording medium using a general purpose computer, a special purpose processor, or programmable or special purpose hardware such as an application specific integrated circuit (Application Specific Integrated Circuit, ASIC) or field programmable or gate array (Field Programmable Gate Array, FPGA). It is understood that a computer, processor, microprocessor controller, or programmable hardware includes a Memory component (e.g., random access Memory (Random Access Memory, RAM), read-Only Memory (ROM), flash Memory, etc.) that can store or receive software or computer code that, when accessed and executed by the computer, processor, or hardware, performs the methods described herein. Furthermore, when a general purpose computer accesses code for implementing the methods illustrated herein, execution of the code converts the general purpose computer into a special purpose computer for performing the methods illustrated herein.
Those of ordinary skill in the art will appreciate that the elements and method steps of the examples described in connection with the embodiments disclosed herein can be implemented as electronic hardware, or as a combination of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the embodiments of the present application.
The above embodiments are only for illustrating the embodiments of the present application, but not for limiting the embodiments of the present application, and various changes and modifications can be made by one skilled in the relevant art without departing from the spirit and scope of the embodiments of the present application, so that all equivalent technical solutions also fall within the scope of the embodiments of the present application, and the scope of the embodiments of the present application should be defined by the claims.
Claims (11)
1. A live interaction method, comprising:
in response to receiving an associated gift presentation instruction for a target living room, determining, in a living picture of the target living room, a gift display area associated with a target object; wherein the target object exists in the live broadcast picture;
and displaying the associated gift corresponding to the associated gift giving instruction in the gift display area.
2. The method of claim 1, wherein the determining, in the live view of the target live room, a gift presentation area associated with a target object comprises:
acquiring object position information of the target object in a live broadcast picture of the target live broadcast room;
and determining a gift display area in the live broadcast picture based on the object position information.
3. The method of claim 1, wherein the displaying the associated gift corresponding to the gift-gifting instruction in the gift-display area comprises:
performing action recognition on the target object to obtain a target action;
and displaying the associated gift corresponding to the gift-giving instruction in the gift display area in a mode of executing the associated action corresponding to the target action.
4. The method of claim 1, wherein the displaying the associated gift corresponding to the gift-gifting instruction in the gift-display area comprises:
displaying associated gifts corresponding to the gift presentation instructions in the gift display area in a mode of executing preset actions;
wherein the preset actions include at least one of: rotating, flying and tumbling.
5. The method of claim 1, wherein the method further comprises:
responding to a received gift panel display instruction, acquiring a gift list, and judging whether an associated gift appears in the gift list for the first time;
if yes, displaying the gift panel and associated gift guide information.
6. The method of any of claims 1-5, wherein prior to determining a gift presentation area associated with a target object in a live view of the target live room, the method further comprises:
determining whether a gift associated display function is currently supported;
if yes, executing the step of determining a gift display area associated with the target object in the live broadcast picture of the target live broadcast room;
and if not, displaying the associated gift corresponding to the associated gift giving instruction in a preset display area.
7. The method of claim 1, wherein the method further comprises:
receiving a video signal switching instruction aiming at a target living broadcast room in the display process of the associated gift; the video signal switching instruction indicates that the current video signal is switched to a target video signal;
acquiring and displaying the target video signal;
determining whether the target video signal supports a gift associated display function;
and if so, executing the step of determining the gift display area associated with the target object in the live broadcast picture of the target live broadcast room.
8. A live interaction device, comprising:
the gift display area determining module is used for determining a gift display area associated with a target object in a live broadcast picture of the target live broadcast room in response to receiving an associated gift presentation instruction for the target live broadcast room; wherein the target object exists in the live broadcast picture;
the gift display module is used for displaying the associated gift corresponding to the associated gift giving instruction in the gift display area.
9. An electronic device, comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to perform operations corresponding to the method of any one of claims 1-7.
10. A computer storage medium having stored thereon a computer program which, when executed by a processor, implements the method of any of claims 1-7.
11. A computer program product comprising computer instructions that instruct a computing device to perform operations corresponding to the method of any one of claims 1-7.
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| CN202310357820.5A CN116489442A (en) | 2023-04-04 | 2023-04-04 | Live broadcast interaction method and device, electronic equipment and computer storage medium |
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| CN202310357820.5A CN116489442A (en) | 2023-04-04 | 2023-04-04 | Live broadcast interaction method and device, electronic equipment and computer storage medium |
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