WO2018000685A1 - Procédé et dispositif transfert de publicité - Google Patents

Procédé et dispositif transfert de publicité Download PDF

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Publication number
WO2018000685A1
WO2018000685A1 PCT/CN2016/105156 CN2016105156W WO2018000685A1 WO 2018000685 A1 WO2018000685 A1 WO 2018000685A1 CN 2016105156 W CN2016105156 W CN 2016105156W WO 2018000685 A1 WO2018000685 A1 WO 2018000685A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
program
graphic identifier
information
smart terminal
Prior art date
Application number
PCT/CN2016/105156
Other languages
English (en)
Chinese (zh)
Inventor
康华
杜熙
Original Assignee
乐视控股（北京）有限公司
乐视致新电子科技（天津）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 乐视控股（北京）有限公司, 乐视致新电子科技（天津）有限公司 filed Critical 乐视控股（北京）有限公司
Publication of WO2018000685A1 publication Critical patent/WO2018000685A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42653—Internal components of the client ; Characteristics thereof for processing graphics
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Definitions

  • an embodiment of the present invention provides an advertisement transfer method and apparatus, which are solved.
  • the jump to the specified network page, the instruction to obtain the program information is specifically:
  • a program requesting unit configured to jump to a specified network address and open the page, and send an instruction for acquiring program information to a background monitoring platform of the smart terminal;
  • FIG. 6 is a schematic diagram of an apparatus for processing a storage device according to an embodiment of the present invention.
  • Terminals include, but are not limited to, mobile phones or tablets.
  • the advertisement configuration service platform refers to a platform for providing advertisement data, and the objects provided include an intelligent terminal and a mobile terminal.
  • a second embodiment of the advertisement transfer method according to the present invention includes the following steps:
  • the two-dimensional code records the data symbol information in a black and white pattern distributed in a plane (two-dimensional direction) by a certain geometric pattern, and the information contained in the two-dimensional code is obtained through a corresponding decoding operation.
  • jumping to the specified network page is implemented by a browser that is provided by the mobile terminal, And sending a program information acquisition instruction to the background monitoring platform of the smart terminal;
  • the program information refers to a program ID of the current program viewed by the user on the smart terminal in the program monitoring list of the program background monitoring platform, and each program corresponds to The only program ID, the currently playing program can be confirmed by the program ID;
  • the program background monitoring platform is a platform for the back-end operators to monitor and control the program.
  • the reading module 2 is configured to scan the graphic identifier and read the information in the graphic identifier.
  • the mobile terminal scans the graphic identifier provided on the screen of the smart terminal 1 through a camera or other optical device, and the graphic The identifier is saved in an image format, the image of the graphic identifier is read, and the decoding operation is performed according to the reading rule of the graphic identifier to obtain information included in the graphic identifier; the mobile terminal includes but is not limited to a mobile phone or a tablet.
  • the network module 3 is configured to jump to a specified network page and issue an instruction for acquiring program information.
  • the jump to the specified network page is implemented by a browser of the mobile terminal, and is sent to the intelligent terminal through the network.
  • the background monitoring platform sends an instruction for acquiring program information;
  • the program information refers to a program ID of a current program viewed by the user on the smart terminal 1 in a program monitoring list of the program background monitoring platform, and each program corresponds to a unique program ID.
  • the currently played program can be confirmed by the program ID;
  • the program background monitoring platform returns the current program ID of the smart terminal 1 after receiving the acquisition instruction of the program information;
  • the program background monitoring platform is the program of the back-end operator Monitoring and control platform.
  • a second embodiment of the advertisement transfer apparatus includes: an intelligent terminal 1, a reading module 2, a network module 3, and an advertisement module 4; the reading module 2, the network module 3, and The advertising modules 4 are all arranged on the mobile terminal.
  • the smart terminal 1 is configured to provide a graphic identifier, and the smart terminal 1 includes, but is not limited to, a smart TV.
  • the graphic identifier includes, but is not limited to, a two-dimensional code.
  • the smart terminal 1 For the smart TV the graphic identifier is a two-dimensional code; the smart terminal 1 displays the graphic identifier on the screen, and the graphic identifier includes information that is a uniform resource locator that jumps to a specified network address.
  • the decoding unit 22 is configured to read an image of the graphic identifier and obtain information included in the graphic identifier.
  • the decoding unit 22 reads the image of the graphic identifier saved by the identifying unit 21, and the graphic identifier, that is, the two-dimensional code is used.
  • a certain geometric figure records the data symbol information in a black and white pattern distributed in a plane (two-dimensional direction) according to a certain rule, and acquires information contained in the two-dimensional code through a corresponding decoding operation.
  • the program requesting unit 31 is configured to jump to a specified network address and open the page, and send a program information acquisition instruction to the background monitoring platform of the smart terminal; in the embodiment of the present invention, jump to the specified network page through the mobile terminal.
  • the built-in browser implements, and sends a program information acquisition instruction to the background monitoring platform of the smart terminal through the program requesting unit 31; the program information refers to the current program viewed by the user on the smart terminal 1 in the program background monitoring platform.
  • the program ID in the program monitoring list each program corresponds to a unique program ID, and the currently played program can be confirmed by the program ID; the program background monitoring platform is a platform for the back-end operator to monitor and control the program.
  • the advertisement playing unit 43 is configured to play an advertisement on the currently specified webpage, and the user can directly view the same advertisement played on the program of the smart terminal 1 on the mobile terminal, and complete browsing on the specified webpage. Shopping and other operations are convenient and fast.
  • the mobile terminal scans the graphic identifier and reads information in the graphic identifier
  • a corresponding advertisement request is issued according to the program information, and the feedback advertisement data is received and played on the designated web page.
  • a program instructing related hardware may be completed by a program instructing related hardware, and the program is stored in a storage medium, and includes a plurality of instructions for making a device (which may be a single chip microcomputer). , a chip, etc. or a processor performs all or part of the steps of the methods described in various embodiments of the present application.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention se rapporte au domaine de la popularisation de réseaux. Les modes de réalisation de l'invention concernent un procédé et un dispositif de transfert de publicité, le procédé de transfert de publicité consistant : à fournir, par un terminal intelligent, un identificateur de graphique sur un écran ; à balayer, par un terminal mobile, l'identificateur de graphique, et à lire des informations dans l'identificateur de graphique ; à passer à une page web désignée, et à envoyer une instruction pour obtenir des informations de programme ; et à envoyer une requête de publicité correspondante conformément aux informations de programme, à recevoir des données publicitaires qui sont renvoyées, et à lire les données publicitaires dans la page web désignée. Selon le procédé et l'appareil de transfert de publicité décrits dans les modes de réalisation de la présente invention, au moyen d'un identificateur de graphique fourni par un terminal intelligent qui est balayé à l'aide d'un terminal mobile, et en allant sur une page web désignée selon les informations contenues dans l'identificateur de graphique, une même publicité qui est lue sur un programme du terminal intelligent peut être visualisée sur le terminal mobile, ce qui permet d'effectuer des opérations de navigation et d'achat sur la page web désignée.
PCT/CN2016/105156 2016-06-27 2016-11-09 Procédé et dispositif transfert de publicité WO2018000685A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201610479864.5 2016-06-27
CN201610479864.5A CN106101795A (zh) 2016-06-27 2016-06-27 一种广告转移方法及装置

Publications (1)

Publication Number Publication Date
WO2018000685A1 true WO2018000685A1 (fr) 2018-01-04

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WO (1) WO2018000685A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109636441A (zh) * 2018-11-06 2019-04-16 北京奇虎科技有限公司 广告投放方法及装置
CN111445295A (zh) * 2020-04-13 2020-07-24 中国银行股份有限公司 一种显示广告的方法及装置
CN113657929A (zh) * 2021-08-02 2021-11-16 深圳喜悦机器人有限公司 广告展示方法、装置、存储介质以及终端设备
WO2023070914A1 (fr) * 2021-10-29 2023-05-04 深圳创维－Rgb电子有限公司 Procédé et appareil de traitement d'interaction de publicité de démarrage et terminal

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CN108920535B (zh) * 2018-06-08 2021-02-19 厦门攸信信息技术有限公司 一种大屏输入方法及系统
CN110798711B (zh) * 2018-08-01 2022-07-08 腾讯科技（深圳）有限公司 广告信息处理方法、装置、计算机设备和存储介质
CN109523304B (zh) * 2018-10-22 2024-03-05 北京奇虎科技有限公司 一种广告的预览方法及装置
CN111510751A (zh) * 2020-04-26 2020-08-07 深圳市易平方网络科技有限公司 一种跨屏互动的广告投放方法、系统及存储介质

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CN101384031A (zh) * 2007-09-05 2009-03-11 上海亿动信息技术有限公司 一种通过产品标识获取广告信息的控制系统及控制方法
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CN109636441A (zh) * 2018-11-06 2019-04-16 北京奇虎科技有限公司 广告投放方法及装置
CN109636441B (zh) * 2018-11-06 2023-12-19 三六零科技集团有限公司 广告投放方法及装置
CN111445295A (zh) * 2020-04-13 2020-07-24 中国银行股份有限公司 一种显示广告的方法及装置
CN113657929A (zh) * 2021-08-02 2021-11-16 深圳喜悦机器人有限公司 广告展示方法、装置、存储介质以及终端设备
WO2023070914A1 (fr) * 2021-10-29 2023-05-04 深圳创维－Rgb电子有限公司 Procédé et appareil de traitement d'interaction de publicité de démarrage et terminal

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