WO2023070914A1 - Procédé et appareil de traitement d'interaction de publicité de démarrage et terminal - Google Patents

Procédé et appareil de traitement d'interaction de publicité de démarrage et terminal Download PDF

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Publication number
WO2023070914A1
WO2023070914A1 PCT/CN2021/140474 CN2021140474W WO2023070914A1 WO 2023070914 A1 WO2023070914 A1 WO 2023070914A1 CN 2021140474 W CN2021140474 W CN 2021140474W WO 2023070914 A1 WO2023070914 A1 WO 2023070914A1
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WIPO (PCT)
Prior art keywords
advertisement
dimensional code
information
video advertisement
code information
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PCT/CN2021/140474
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English (en)
Chinese (zh)
Inventor
况宵
涂志雄
张洋
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深圳创维－Rgb电子有限公司
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Publication of WO2023070914A1 publication Critical patent/WO2023070914A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present application relates to the technical field of display device advertisements, and in particular to a method, device, and terminal for interactively processing boot advertisements of display devices.
  • the main purpose of this application is to provide a method, device, display device, and computer-readable storage medium for interactive processing of boot advertisements based on display devices, aiming at solving the problem that advertisements on display devices in the prior art are pushed forcibly without booting.
  • the interactive function of advertisements is sometimes inconvenient for users to use.
  • the first aspect of the present application provides a boot advertisement interaction processing method for a display device, wherein the method includes:
  • the display device plays a video advertisement, and displaying the two-dimensional code information corresponding to the video advertisement;
  • the method for interactively processing boot advertisements wherein, when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information that needs to be completed by scanning the code, the step of recording relevant information further includes:
  • the control When it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information of scanning the code are not performed, the control will continue to play the video advertisement when the video advertisement needs to appear next time, and push and display the two-dimensional code information corresponding to the video advertisement. .
  • the step of detecting that the display device is playing a video advertisement and displaying the two-dimensional code information corresponding to the video advertisement includes:
  • the two-dimensional code information is used to cancel the current advertisement after scanning the two-dimensional code, and record relevant information.
  • the display device-based start-up advertisement interactive processing method wherein the step of detecting that the display device is playing a video advertisement and displaying the QR code information corresponding to the video advertisement further includes:
  • the step of detecting that the display device plays a video advertisement and displaying the two-dimensional code information corresponding to the video advertisement includes:
  • the step of controlling the cancellation of playing the video advertisement includes:
  • the two-dimensional code information corresponding to the video advertisement is displayed on the playing video advertisement interface, it is detected whether there is a return information of the two-dimensional code information scanned by the device in the network;
  • the control cancels playing the video advertisement within the second specified time.
  • the display device-based boot-up advertisement interactive processing method wherein, based on canceling the first designated time for playing the video advertisement, it is detected whether there is an operation step that needs to be completed by scanning the two-dimensional code information corresponding to:
  • the display device When it is detected that the display device cancels the first designated time of the video advertisement, the device that accesses the server and scans the QR code information;
  • An apparatus for interactive processing of boot advertisements based on a display device wherein the apparatus includes:
  • the detection control module is used to detect that the display device plays the video advertisement, and display the two-dimensional code information corresponding to the video advertisement;
  • the acquisition module is used to determine whether there is return information of the two-dimensional code information scanned by the device through the network;
  • the advertisement cancellation control module is used to control the cancellation of playing the video advertisement when the return information of the two-dimensional code information scanned by the device is obtained;
  • the detection execution module is used to detect whether there is an operation step that needs to be completed corresponding to the two-dimensional code information of the code scanning based on the cancellation of the first designated time for playing the video advertisement;
  • the code scanning completion module is used to record relevant information when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information described in the code scanning;
  • Advertisement continuation execution module used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code are not executed, and push and display the information corresponding to the video
  • the QR code information corresponding to the advertisement used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code are not executed, and push and display the information corresponding to the video
  • the QR code information corresponding to the advertisement used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code are not executed, and push and display the information corresponding to the video
  • the QR code information corresponding to the advertisement used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that
  • a display device wherein the display device includes a memory, a processor, and a boot advertisement interaction processing program stored on the memory and operable on the processor, and the boot advertisement interaction processing program is processed by the The steps of implementing any one of the boot advertisement interaction processing methods described in the following are executed by the server.
  • a computer-readable storage medium wherein a boot-up advertisement interactive processing program is stored on the computer-readable storage medium, and when the boot-up advertisement interactive processing program is executed by a processor, any one of the above-mentioned boot-advertisement interactive processing methods is implemented A step of.
  • this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.
  • FIG. 1 is a schematic flowchart of a method for interactively processing boot advertisements provided by an embodiment of the present application
  • FIG. 2 is a schematic diagram of a specific flow of the application for implementing step S100 in FIG. 1;
  • Fig. 3 is a schematic flow chart of the application implementing step S300 in Fig. 1;
  • Fig. 4 is the schematic diagram when the user's mobile phone is connected to the home router through wifi in the embodiment of the present application to form a home local area network path;
  • FIG. 5 is a schematic diagram of a user forming a wide area network access through a 4G/5G network and the Internet in an embodiment of the present application;
  • Fig. 6 is a schematic flow chart of the application implementing step S400 in Fig. 1;
  • FIG. 7 is a schematic flow diagram of skipping video advertisements and placing an order by a user through a boot-up advertisement interactive processing method provided by an embodiment of the present application;
  • Fig. 8 is a schematic structural diagram of a TV-based start-up advertisement interactive processing device provided by an embodiment of the present application.
  • FIG. 9 is a functional block diagram of an internal structure of a display device provided by an embodiment of the present application.
  • the term “if” may be construed as “when” or “once” or “in response to determining” or “in response to detecting” depending on the context.
  • the phrases “if determined” or “if detected [the described condition or event]” may be construed, depending on the context, to mean “once determined” or “in response to the determination” or “once detected [the described condition or event]” event]” or “in response to detection of [described condition or event]”.
  • the display device is playing a video advertisement, and the two-dimensional code information corresponding to the video advertisement is displayed; it is determined through the network whether there is a device scanning the two-dimensional code information Return information; when the return information of the two-dimensional code information scanned by the device is obtained, the control cancels the playback of the video advertisement; based on the first specified time for canceling the playback of the video advertisement, it is detected whether there is a corresponding The operation steps that need to be completed; when it is detected that there are operation steps that need to be completed corresponding to the two-dimensional code information described in the code scanning, record the relevant information.
  • this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.
  • the embodiment of the present application provides a method for interactively processing startup advertisements, which is used for a display device.
  • the display device in the embodiment of the present application is described using a TV as an example. Specifically, the above method includes the following steps:
  • Step S100 detecting that the TV broadcasts a video advertisement, and displaying the two-dimensional code information corresponding to the video advertisement;
  • the TV terminal when it detects that there is a video advertisement when it is turned on or starts to play a video, it calls the preset QR code corresponding to the video advertisement and displays it in a prominent position of the video advertisement. Users observe.
  • the pre-set two-dimensional code (two-dimensional code information) corresponding to the video advertisement is that the TV terminal manufacturer establishes a corresponding relationship between the video advertisement of the pre-cooperative advertising operator and the registration payment process corresponding to the cancellation of the advertisement and makes it into a QR code link.
  • Step S200 determine whether there is return information of the two-dimensional code information scanned by the device through the network
  • the two-dimensional code is called and generated by the TV terminal in the user's home, so it is possible to check whether the user scans the two-dimensional code by detecting the information returned by the two-dimensional code with the information on the TV terminal.
  • the TV terminal detects that a device scans the two-dimensional code through the network, and returns corresponding return information after performing a corresponding operation, it is determined that a user scans the two-dimensional code through the device.
  • the TV terminal determines through the network whether there is any other device with the same network address as the TV terminal to scan the return information of the two-dimensional code. Then it is determined that the user scans the two-dimensional code with the terminal device.
  • the TV end accurately acquires the user's operation of scanning the two-dimensional code, so as to ensure that the TV end responds in time according to the user's operation, and improves the accuracy and sensitivity of the response to bring a high-performance user experience to the user.
  • this application obtains the returned information after the device scans the QR code information, which can be obtained through the TV itself, of course, it can also be obtained through a third party, such as through the cloud or broadcasting platform, etc.
  • the two-dimensional code after performing the corresponding operation, returns the corresponding return information and sends it to the TV to confirm whether there is return information for the two-dimensional code information scanned by the device.
  • Step S300 when the return information of the two-dimensional code information scanned by the device is obtained, control to cancel playing the video advertisement;
  • the TV terminal when the TV terminal obtains the return information of the user scanning the two-dimensional code through the terminal device, it controls to cancel the video advertisement being played. Further, in order to prevent the user from skipping the video advertisement every time by scanning the two-dimensional code, it is set that when the user scans the returned information of the two-dimensional code through the terminal device, the user’s daily watching TV The frequency or duration of television viewing shortens the time of the video advertisement.
  • the frequency of the user watching TV is higher, or it is detected that the user watches TV every day in a week, then according to the higher the frequency or the higher the continuous number of times of watching TV, the time for reducing the advertisement is less, making the user wait The longer the time, until the user can no longer quickly cancel the video advertisement or shorten the time of the video advertisement by scanning the two-dimensional code.
  • the mode or duration of canceling or shortening the advertising time is set according to the user's psychology according to the user's usage. The user skips or shortens the video advertising time after scanning the two-dimensional code through this method, and experiences the experience of no video advertising.
  • Pleasure improves the user's experience of using TV in a short period of time, and at the same time increases the number of times the user scans the QR code to open the registration purchase page that cancels the video advertisement, promotes the possibility of user consumption, and then provides advertising operators with More odds of closing orders.
  • Step S400 based on canceling the first designated time for playing the video advertisement, detect whether there are operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code;
  • the TV end cancels the video advertisement within the first specified time, it is detected whether the user continues to execute the corresponding registration and purchase step in the two-dimensional code link. After the user executes registration and purchase according to the process in the two-dimensional code link, the information of the completion of the purchase is sent to the TV terminal through the Internet.
  • the TV end detects whether the information is received in real time or at regular intervals within the first specified time, and when the TV end receives the information within the first specified time, it is judged that the user has completed the purchase. If the information is not received within the first specified time, it is determined that the user has not completed the purchase.
  • the first specified time is a preset time value set by the TV manufacturer or the advertiser.
  • the control prompts the user to make the payment.
  • the first specified time is the moment when the video currently being played by the user ends.
  • the reminder has not yet completed the registration. Paying users can increase the probability of order by making payment.
  • the steps of this method by detecting whether the user performs the registration payment step corresponding to the two-dimensional code information, the user payment situation is followed up, and the user is prevented from only scanning the code to skip the advertisement without paying, which brings great inconvenience to TV manufacturers and advertising operators. The problem of accounting losses.
  • Step S500 when it is detected that there is an operation step that needs to be completed by scanning the QR code and corresponding to the two-dimensional code information, record relevant information.
  • the relevant information is recorded.
  • the user completes the registration and payment record the length of time the user purchased the service and no longer display the video advertisement before the end of the service in the future; when the user only completes several steps before payment, record and save the user's current Operate the process, and directly call the current process after the next scan code to allow the user to continue to complete the payment. While reducing the user's operation steps and bringing a convenient experience to the user, it improves the probability of ordering and uses good services to strive for the interests of both parties.
  • the boot advertisement interactive processing method detects the video advertisement played by the TV and displays the two-dimensional code information corresponding to the video advertisement; it is determined through the network whether there is a return of the two-dimensional code information scanned by the device information; when the return information of the two-dimensional code information scanned by the device is obtained, the control cancels the playback of the video advertisement; based on the first specified time for canceling the playback of the video advertisement, it is detected whether there is a corresponding demand for the two-dimensional code information of the scanning code.
  • Completed operation steps when it is detected that there are operation steps that need to be completed corresponding to the two-dimensional code information described in scanning the code, record relevant information.
  • this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.
  • the smart TV commonly used by the user is used as the TV terminal
  • the mobile phone is used as the terminal device for the user to scan codes.
  • the specific solution in this embodiment can be referred to.
  • the smart TV when it detects that a video advertisement is being played, it controls to display the two-dimensional code information corresponding to the video advertisement.
  • the above step S100 includes:
  • Step S101 detecting whether the TV is playing video advertisements
  • Step S102 when it is detected that the TV is playing a video advertisement, obtain the QR code information corresponding to the video advertisement;
  • Step S103 controlling to display the QR code information corresponding to the video advertisement on the playing video advertisement interface.
  • the step of detecting that the TV broadcasts the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement includes:
  • the two-dimensional code information is used to cancel the current advertisement after scanning the two-dimensional code, and record relevant information.
  • the manufacturer of the smart TV introduces a new scheme of using two-dimensional codes to sell advertising-free services.
  • the manufacturer obtains the video advertisements of the cooperative video advertisement operators, and establishes two-dimensional code information corresponding to the video advertisements, which contains the process of registering and purchasing ad-free services, and sets the correspondence in the link of the two-dimensional code information.
  • the operation steps to be carried out, for example, the registration step requires the user to fill in the mobile phone number and obtain the verification code to register or directly use WeChat, Alipay to register, etc.
  • the next step is to choose an advertising-free package, including monthly, quarterly, and annual package services, etc., and finally enter the purchase step , asking the user's purchase method including Alipay, WeChat, and bank card payment. And set when the two-dimensional code information is scanned by the user's terminal device, the currently playing video advertisement can be canceled, and record the user's operation information in the link of the two-dimensional code information scanned by the terminal device .
  • the smart TV After the preset by the smart TV manufacturer is completed, when the user uses the smart TV, the smart TV detects whether to start playing the start-up advertisement, and when the smart TV detects that a one-minute start-up video advertisement is played, it further obtains the currently played
  • the content of the start-up video advertisement is, for example, chocolate advertisements such as Snickers and Dove of the advertising operator’s A series, and the preset QR code information A corresponding to the A series of advertisements is further called and displayed on the top of the video advertisement.
  • the size should be conspicuous and not obscure the main content of the video ad.
  • the smart TV Before the smart TV is turned on and detects whether to enter the start-up advertisement, it is detected whether the current smart TV or the current login account has advertisement-free information, and if there is, the video advertisement will not be played; if the smart TV or the current login account is detected If there is no advertisement-free information, continue to detect and play the video advertisement.
  • the registration and purchase steps that require the joint operation of the remote control and the mobile phone are simplified to a method that only requires the mobile phone to scan the code to continue execution, reducing user operations and bringing users a fast advertising-free service registration and purchase experience.
  • the smart TV acquires return information of whether there is a terminal device scanning the two-dimensional code information in the network;
  • the smart TV when the smart TV is playing the video advertisement and displaying the two-dimensional code information, it is judged whether the user uses a mobile phone or not according to whether the return information of scanning the two-dimensional code information of the smart TV in the network is obtained. Scan the QR code information.
  • the relevant server of the registration and purchase interface returns the returned information, and the smart TV receives the information according to the Internet.
  • the returned information is equivalent to the information of receiving the user's operation of scanning the two-dimensional code information through the terminal device.
  • the smart TV when the smart TV obtains the return information of the user scanning the two-dimensional code through the terminal device, it controls to cancel the video advertisement being played.
  • the above step S300 includes:
  • Step S301 When the two-dimensional code information corresponding to the video advertisement is displayed on the playing video advertisement interface, it is detected whether there is return information of the two-dimensional code information scanned by the device in the network;
  • Step S302 when the return information of the QR code scanned by the device is obtained through the network protocol, control to cancel playing the video advertisement within the second specified time.
  • the smart TV when the smart TV is playing a video advertisement and displays corresponding two-dimensional code information, it is detected whether the return information representing the user scanning the two-dimensional code information through the terminal device is received.
  • the smart TV receives the return information through a network protocol, such as the most commonly used TCP/IP protocol, it controls to cancel the playing video advertisement of the chocolate of the advertising operator A within the second specified time.
  • the network protocol refers to the specific communication rules followed by data transmission between each network and each terminal, which is simply summarized as the Internet here.
  • the second designated time is the predetermined time set by the smart TV manufacturer.
  • the second designated time can be set within a relatively long period of time, for example Cancel the played video advertisement within 30 seconds after the user scans the code, or further dynamically change the second specified time according to the frequency of the user's use of the smart TV and the number of days of continuous use of the smart TV.
  • the corresponding second specified time increases when the number of times of watching the smart TV continuously increases or becomes higher.
  • the mobile phone when the user's mobile phone is connected to the home router through wifi to form a home LAN path as shown in Figure 4, the mobile phone directly returns the returned information to the smart TV through the router and wired network through the wifi signal; as shown in Figure 5
  • the return signal is connected to the corresponding server through 4G/5G, and the corresponding server is connected through a wired network, router, The wired network is sent to the smart TV.
  • the ad cancellation action can be realized within one second at the shortest, providing the user with an experience similar to the ad-free service, and guiding the user to place an order to purchase the ad-free service.
  • the smart TV detects whether the corresponding operation steps in the two-dimensional code information link have been completed.
  • the above step S400 includes:
  • Step S401 when it is detected that the TV cancels the first designated time of the video advertisement, access the server and the device for scanning the QR code information;
  • Step S402 sending information through the information channel for pushing advertising information to access the device for scanning the QR code information, detecting whether the device for scanning the QR code information has completed registration, and pushing relevant content to facilitate ordering.
  • the smart TV when the smart TV detects that the user scans the two-dimensional code information through the mobile phone and cancels the video advertisement at the first specified time, the smart TV sends information through the information channel for pushing the advertisement information to access the server and scan
  • the mobile phone of the user of the two-dimensional code information obtains the purchase status of the current user's registration and purchase of the advertisement-free service, and judges whether the user has registered and paid for the advertisement-free service of the video advertisement.
  • the user is prompted to register and purchase the ad-free service through various methods such as text messages and app notifications.
  • the first specified time is a time value preset by the smart TV manufacturer, such as five minutes, ten minutes, half an hour or other time, which is used when the user forgets to purchase and cancels the video advertisement due to watching a TV program. Prompt the user when paying. Further, the first designated time can be dynamically set according to the video content watched by the user. When the user switches the video content to watch or the same video content is played, the push will be made, and the user will be prompted to purchase an ad-free service by using the leisure time waiting for the user. The user has enough time to operate, which improves the probability of ordering of the TV manufacturer.
  • the related information is registered.
  • the smart TV when the smart TV obtains through the Internet that the user completes the corresponding operation steps in the information link of the two-dimensional code to purchase the advertisement-free service, it receives the corresponding purchase information, for example, when the user purchases a season card, the corresponding configuration four Months of ad-free access in said Smart TV.
  • the user quickly skips the video advertisement by scanning the two-dimensional code in the video advertisement and receives the advertisement-free service purchase prompt information sent by the smart TV or the server after a predetermined time, giving the user an advertisement-free experience At the same time, it can improve the probability of smart TV manufacturers' orders and achieve the ultimate goal of profit.
  • FIG. 7 is a specific flow diagram of video advertisement skipping and user placing an order through the boot-up advertisement interactive processing method provided in the embodiment of the present application. The steps include :
  • Step S10 start, enter step S10;
  • Step S11 the user turns on the TV, the TV is powered on and initialized, and then enters step S12;
  • Step S12 the TV inquires whether it contains advertisement-free information, if yes, go to step S20, if not, go to step S13;
  • Step S13 the TV starts playing video advertisements, and enters step S14;
  • Step S14 the TV calls the QR code corresponding to the video advertisement, and displays it in the video advertisement, and proceeds to step S15;
  • Step S15 the TV detects whether the two-dimensional code is scanned by the terminal device, and if so, proceeds to step S16, and if not, proceeds to step S19;
  • Step S16 when it is detected that the two-dimensional code is scanned, control to skip the video advertisement and enter step S17;
  • Step S17 After skipping the video advertisement, it is detected within a predetermined time whether the user purchases an ad-free service according to the content in the two-dimensional code link, if yes, enter step S18, if not, enter step S30;
  • Step S18 when it is detected that the user purchases an advertisement-free service according to the steps in the two-dimensional code link, record the user's purchase information and set the advertisement-free setting on the TV, and enter step S30;
  • Step S19 when it is not detected that the two-dimensional code is scanned, the control continues to play the advertisement, and enters step S30;
  • Step S20 when it is detected that the TV or the current account has advertisement-free information, control to skip video advertisements, and enter step S30;
  • Advertisement if there is no video ad, then further play the video ad, and call the QR code information corresponding to the video ad for purchasing paid ad-free services, display it in the video ad, and detect whether the user passes the mobile phone, tablet and other terminal devices
  • the code scanning function scans the two-dimensional code, and when the two-dimensional code is not detected until the end of the video advertisement, it will continue to play the video advertisement; when it detects that the two-dimensional code is scanned, it will directly skip After skipping the video advertisement, and within a predetermined time after skipping the video advertisement, inquire in real time or periodically whether the user continues to perform the operation steps in the two-dimensional code information through the mobile phone or tablet device, that is, registration, login, etc. 1. Purchase ad-free services. When no user’s purchase action is detected, no feedback will be provided; Correspondingly set the corresponding advertisement-free permission and expiration date in the TV system or the current login account.
  • an embodiment of the present application further provides a TV-based start-up advertisement interactive processing device.
  • the above-mentioned TV-based start-up advertisement interactive processing device includes:
  • the detection control module 810 is used to detect the video advertisement played by the TV, and display the two-dimensional code information corresponding to the video advertisement;
  • the TV terminal when it detects that there is a video advertisement when it is turned on or starts to play a video, it calls the preset QR code corresponding to the video advertisement and displays it in a prominent position of the video advertisement. Users observe.
  • the pre-set QR code corresponding to the video advertisement is a QR code link created by the TV terminal manufacturer by establishing a corresponding relationship between the video advertisement of the pre-cooperative advertising operator and the registration payment process corresponding to canceling the advertisement.
  • the obtaining module 820 is used to determine whether there is return information of the two-dimensional code information scanned by the device through the network;
  • the two-dimensional code is called and generated by the TV terminal in the user's home, so the two-dimensional code with the information of the TV terminal can be used to detect whether the user scans the two-dimensional code, when When the two-dimensional code with the information of the TV terminal detects that a device scans the returned information of the two-dimensional code, it is determined that the user scans the two-dimensional code. Or when the two-dimensional code does not carry the information of the TV terminal, the TV terminal scans the return information of the two-dimensional code by obtaining whether there is another device with the same network address as the TV terminal in the network, when If yes, it is determined that the user scans the two-dimensional code with a terminal device.
  • the TV end accurately acquires the user's operation of scanning the two-dimensional code, so as to ensure that the TV end responds in time according to the user operation, and improves the accuracy and sensitivity of the response to bring a high-performance user experience to the user.
  • the advertisement cancellation control module 830 is used to control the cancellation of playing the video advertisement when the return information of the two-dimensional code information scanned by the device is obtained;
  • the TV terminal when the TV terminal obtains the return information of the user scanning the two-dimensional code through the terminal device, it controls to cancel the video advertisement being played. Further, in order to prevent the user from skipping the video advertisement by scanning the two-dimensional code every time, it is set that when the user scans the returned information of the two-dimensional code through the terminal device, according to the user’s daily watching TV The frequency or duration of television viewing shortens the time of the video advertisement.
  • the frequency of the user watching TV is higher, or it is detected that the user watches TV every day in a week, then according to the higher the frequency or the higher the continuous number of times of watching TV, the time for reducing the advertisement is less, making the user wait The longer the time, until the user can no longer quickly cancel the video advertisement or shorten the time of the video advertisement by scanning the two-dimensional code.
  • the mode or duration of canceling or shortening the advertising time is set according to the user's psychology according to the user's usage. The user skips or shortens the video advertising time after scanning the two-dimensional code through this method, and experiences the experience of no video advertising.
  • Pleasure improves the user's experience of using TV in a short period of time, and at the same time increases the number of times the user scans the QR code to open the registration purchase page that cancels the video advertisement, promotes the possibility of user consumption, and then provides advertising operators with More odds of closing orders.
  • the detection execution module 840 is used to detect whether there is an operation step to be completed corresponding to the QR code information corresponding to the code scanning based on the cancellation of the first designated time for playing the video advertisement;
  • the TV end cancels the video advertisement within the first specified time, it is detected whether the user continues to execute the corresponding registration and purchase step in the two-dimensional code link. After the user executes registration and purchase according to the process in the two-dimensional code link, the information of the completion of the purchase is sent to the TV terminal through the Internet.
  • the TV end detects whether the information is received in real time or at regular intervals within the first specified time, and when the TV end receives the information within the first specified time, it is judged that the user has completed the purchase. If the information is not received within the first specified time, it is determined that the user has not completed the purchase.
  • the first specified time is a preset time value set by the TV manufacturer or the advertiser.
  • the control prompts the user to make the payment.
  • the first specified time is the moment when the video currently being played by the user ends.
  • the reminder has not yet completed the registration. Paying users can increase the probability of order by making payment.
  • the steps of this method by detecting whether the user performs the registration payment step corresponding to the two-dimensional code information, the user payment situation is followed up, and the user is prevented from only scanning the code to skip the advertisement without paying, which brings great inconvenience to TV manufacturers and advertising operators. The problem of accounting losses.
  • the code scanning completion module 850 is used to record relevant information when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information of the code scanning;
  • the relevant information is recorded.
  • the user completes the registration and payment record the length of time the user purchased the service and no longer display the video advertisement before the end of the service in the future; when the user only completes several steps before payment, record and save the user's current Operate the process, and directly call the current process after the next scan code to allow the user to continue to complete the payment. While reducing the user's operation steps and bringing a convenient experience to the user, it improves the probability of ordering and uses good services to strive for the interests of both parties.
  • the advertisement continuation execution module 860 is used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that need to be completed by scanning the two-dimensional code information are not executed, and push the display to match the above-mentioned The QR code information corresponding to the video advertisement.
  • the video advertisement and the corresponding QR code information will continue to be pushed to the user when the user is turned on or watching a movie next time.
  • the detection control module 810 it is detected that a video advertisement is played on the TV, and the two-dimensional code information corresponding to the video advertisement is displayed; through the acquisition module 820, through The network determines whether there is return information of the two-dimensional code information scanned by the device; through the advertisement cancellation control module 830, when the return information of the two-dimensional code information scanned by the device is obtained, the control cancels playing the video advertisement;
  • the detection execution module 840 based on canceling the first designated time for playing the video advertisement, detects whether there is an operation step that needs to be completed by scanning the two-dimensional code information; through the code scanning completion module 850, when it is detected Execute the operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code, then record relevant information; through the advertisement to continue executing module 860, when it is detected that the user has not completed the operation steps that need to be completed corresponding to the two-dimensional code
  • this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.
  • the smart TV commonly used by the user is used as the TV terminal
  • the mobile phone is used as the terminal device for the user to scan codes.
  • the specific solution in this embodiment can be referred to.
  • each module of the above-mentioned TV-based boot advertisement interactive processing apparatus can refer to the corresponding description in the above boot advertisement interactive processing method, which will not be repeated here.
  • the present application further provides a display device 900 , the functional block diagram of which may be shown in FIG. 9 .
  • the display device above includes a processor 901 , a memory, a network interface 904 and a display screen 905 connected through a system bus.
  • the processor of the display device is used to provide calculation and control capabilities.
  • the memory of the display device includes a non-volatile storage medium 902 and an internal memory 903 .
  • the non-volatile storage medium 902 stores an operating system and a TV-based boot advertisement interaction processing program.
  • the internal memory provides an environment for the operation of the operating system in the non-volatile storage medium and the interactive processing program based on the TV boot advertisement.
  • the network interface of the display device is used to communicate with an external terminal through a network connection.
  • the TV-based boot advertisement interactive processing program is executed by the processor, the steps of any one of the above boot advertisement interactive processing methods can be implemented.
  • the display screen of the display device 900 may be a liquid crystal display screen or an electronic ink display screen.
  • FIG. 9 is only a block diagram of a partial structure related to the solution of this application, and does not constitute a limitation on the display device to which the solution of this application is applied.
  • the specific display device More or fewer components than shown in the figures may be included, or certain components may be combined, or have a different arrangement of components.
  • a display device in one embodiment, includes a memory, a processor, and a TV-based boot advertisement interactive processing program stored on the memory and operable on the processor.
  • the TV-based boot advertisement When the advertisement interaction processing program is executed by the above processor, the following operation instructions are performed:
  • the embodiment of the present application also provides a computer-readable storage medium.
  • the above-mentioned computer-readable storage medium stores a TV-based startup advertisement interactive processing program.
  • the implementation of the present application The steps of any boot advertisement interactive processing method provided in the example.
  • the disclosed apparatus/terminal equipment and method can be implemented in other ways.
  • the device/terminal device embodiments described above are only illustrative.
  • the division of the above-mentioned modules or units is only a logical function division.
  • other division methods may be used, such as multiple units or Components may be combined or integrated into another system, or some features may be omitted, or not implemented.
  • the above-mentioned integrated modules/units are realized in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the present application realizes all or part of the processes in the methods of the above embodiments, and can also be completed by instructing related hardware through computer programs.
  • the above computer programs can be stored in a computer-readable storage medium. When executed by the processor, the steps in the above-mentioned various method embodiments can be realized.
  • the above-mentioned computer program includes computer program code, and the above-mentioned computer program code may be in the form of source code, object code, executable file or some intermediate form.
  • the above-mentioned computer-readable medium may include: any entity or device capable of carrying the above-mentioned computer program code, recording medium, U disk, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM, Read-Only Memory), random Access memory (RAM, Random Access Memory), electrical carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the above computer-readable storage medium can be appropriately increased or decreased according to the requirements of legislation and patent practice in the jurisdiction.

Abstract

La présente demande divulgue un procédé et un appareil de traitement d'interaction de publicité de démarrage, ainsi qu'un terminal. Le procédé de traitement d'interaction de publicité de démarrage consiste à : détecter qu'un dispositif d'affichage lit une publicité vidéo et afficher des informations de code bidimensionnel qui correspondent à la publicité vidéo ; déterminer, au moyen d'un réseau, s'il existe des informations de retour d'un dispositif balayant les informations de code bidimensionnel ; lorsque les informations de retour du dispositif balayant les informations de code bidimensionnel sont acquises, effectuer une commande pour annuler la lecture de la publicité vidéo ; sur la base d'un premier temps spécifié d'annulation de la lecture de la publicité vidéo, détecter s'il existe une étape de fonctionnement devant être achevée en conséquence pour exécuter le balayage des informations de code bidimensionnel ; et lorsqu'il est détecté qu'il existe une étape de fonctionnement devant être achevée en conséquence pour exécuter le balayage des informations de code bidimensionnel, enregistrer des informations associées. Par comparaison avec l'état de la technique, un dispositif d'affichage ne force plus un utilisateur à visualiser une publicité vidéo et une fonction d'interaction est fournie pour une publicité de démarrage du dispositif d'affichage, ce qui facilite le saut rapide de la publicité vidéo par l'utilisateur et la stimulation pour que l'utilisateur achète un service exempt de publicité.
PCT/CN2021/140474 2021-10-29 2021-12-22 Procédé et appareil de traitement d'interaction de publicité de démarrage et terminal WO2023070914A1 (fr)

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