WO2015060474A1

WO2015060474A1 - Method for obtaining points by posting advertisement content on liquid crystal screen during smart phone reception and transmission, and for providing obtained point reward

Info

Publication number: WO2015060474A1
Application number: PCT/KR2013/009515
Authority: WO
Inventors: 류용은
Original assignee: 류용은
Priority date: 2013-10-24
Filing date: 2013-10-24
Publication date: 2015-04-30

Abstract

The present invention provides a method for obtaining points by posting advertisement content on a liquid crystal screen during smart phone reception and transmission, and for providing an obtained point reward, which can: increase a circulation speed of advertisement content by posting the advertisement content (product information) corresponding to an area of interest designated by a user on both receiving/transmitting smart phones when the user attempts to call a specific person through a smart phone, or when communication is connected with another party or while talking over the phone; increase voluntary participation and interest in the advertisement content from the user by providing differentiated points according to an interest or participation rate of the user such as posting the advertisement content on the smart phone, or detail viewing or purchasing of the posted advertisement content; and further promote an advertising effect.

Description

【Specification】

[Name of invention]

Point acquisition and point rewards earned by posting advertising content on the LCD screen when receiving and receiving smartphones

Technical Field

<ι> The mobile terminal defined in the present invention is used as a meaning encompassing a portable and portable communication device capable of wireless communication with the Internet, such as a smart phone and a PDA, but employs a smart phone for clarity. In addition, the call button on the mobile terminal may vary depending on the type of smartphone. The call button may be different from the iconized icon, but the call button is collectively referred to as 'call button'. The icons are collectively referred to as 'end button'.

<2> The present invention receives / sends the product information (hereinafter referred to as 'ad content') corresponding to the user-specified field of interest when the communication with the other party is connected or during communication when the number / call of the smart phone By posting each on a smartphone, it doubles the propagation speed of advertising content, and provides advertisements by providing points according to the user's interest or participation, such as posting advertisement contents on a smartphone or viewing or purchasing the posted advertisement contents. The present invention relates to a method for acquiring points and providing reward points obtained by posting advertisement content on a LCD screen when receiving and receiving a smartphone that can increase the voluntary participation or interest of the content and further activate the advertisement effect.

Background Art

<3> With the recent increase in the range and communication speed of the wireless Internet, there is an increasing demand for mobile phone users to share various types of information along with voice calls as well as video calls. Demand for data-enabled intelligent mobile phones So-called smartphones are increasing significantly, and various applications and various contents that provide a simple user environment (U. The market is expanding beyond the means of communication to the entertainment sector.

On the other hand, advertisements are produced to promote information to consumers about the products they sell or the services they provide, and are approaching consumers through various channels such as online and offline.

In particular, as mobile terminals such as smartphones are widely commercialized, advertisements through mobile communication networks are newly emerging. Compared to advertising media, smartphones can be connected to various communication networks, run various grand programs, display various advertisement contents to consumers through very large display devices, and have excellent accessibility and security. Advertisement via smartphones is considered to have unlimited potential. However, the conventional mobile communication network and smart phone advertisements are rather smart as they promote corporate image or product instead of call waiting for callers such as ringo, coloring, ring-to-yu, or random spam advertisements via SMS. When the user of the phone encounters an unwanted advertisement, there has been a problem that the effect of advertising is greatly reduced due to a problem causing severe discomfort.

In addition to the <7>, there are various advertising methods such as an advertisement method of delivering an advertisement for a product or service to a consumer by voice in a call waiting state, but confirming whether the user of the smartphone is actually exposed to the mobile advertisement for mobile advertisement It is difficult to provide rewards to users due to difficulties, and pornography or harmful advertisements that are indiscriminately spread to unspecified people are disregarding useful advertising contents that are valuable to smartphone users. The effectiveness of advertisements used is very deteriorating.

Detailed Description of the Invention

[Technical problem]

The present invention has been devised to solve the above-mentioned problems, and in providing various types of advertisement contents to a smartphone user, the user can simultaneously display the desired advertisement contents on the receiving / calling side smartphone. By spreading the advertising content further, and when the user sees the advertising content posted on the smartphone, by providing a specific point to the user by providing a reward that can purchase a specific product with the point for the advertising content Acquisition of points by providing advertising content on the LCD screen at the time of launch of the smartphone that can induce the voluntary interest and participation of the user and can provide the advertiser with the effect of maximizing the advertising effect To provide.

Technical Solution

<> The means for acquiring a point by posting advertisement content on a liquid crystal screen when receiving and receiving a smartphone according to the present invention and providing the acquired point reward method,

<ιο> Step 11 to download and install the Selex app (10a) to the smartphone (10);

<ιι> Once the installation of the Selex app is started on your smartphone, Storing the faulty advertisement contents in the memory unit 2 of the smartphone, receiving user information on the interface screen of the Selex app, and transmitting the Selex account application information to the Salex server A1 through the mobile communication company C; 13):

In step (10), the account request information is retrieved from the database by the Selex server A1 and the result is transmitted to the smartphone 10 using the communication network of the mobile communication company C. :

<13> If the account application is disallowed while displaying the account application search result transmitted to the smartphone 10 through the Selex app interface screen, the user receives the Selex account application information again from the user and receives the service through the mobile communication company (C). Delivering the account application information to the server (A1), and if the account application is allowed to store the account application information entered by the user in the memory unit (2) (16):

<14> The user may select an interest of interest through another interface screen of the Salex app and store it in the memory unit 2, and if the interest is not selected, the default interest set when programming the Selex app 10a is selected. After storing (18) in the memory unit (2) to complete the installation of the Celex app (10a) (18):-

<15> When the user enters the receiving party's phone number into the smartphone and taps the call button, the Selex app 10a delays the transmission of the other party's phone number for a predetermined time and simultaneously counters the default advertisement content. Posting the phone number on the LCD screen 10b at the same time, the mobile communication module 21 transmits the user's designated area of interest to the mobile communication company (C), and the mobile communication company (C) transmits to the Selex server (A1). Receives the advertisement content requested from the Selex server by transmitting the interest information, and transmits it to the smartphone 10, and the advertisement content transmitted from the mobile communication company (C) by the Selex app (10a) memory unit of the smartphone (10) Steps to save on (2):

<16> The Salex app 10a is stored in the memory 2 of the calling party's phone number and the calling party's smartphone through the mobile communication modules 21 when a time delay for sending the other party's phone number elapses. Sending the advertising content to the mobile carrier and opening the advertising content along with the caller's call signal (ring tone) on the recipient's smartphone 10, allowing the recipient to answer the caller's call signal. step:

<17> When the user selects to expose the advertisement content during a call during the configuration of the Selex app during a call, when the proximity sensor of the smartphone is separated from the user's face, the advertisement content stored in the memory unit 2 is displayed. Posting on LCD screen 10b:

<18> When the call is terminated between the caller / caller, the caller / caller both smartphones will receive the Selex app 10a. Steps to open the interface screen automatically equipped with the advertisement content details and the 'confirmation' button, the 'content view' button and the 'content' button to buy the advertisement content posted on the LCD screen (10b):

<19> Points given to advertisement content posted on the LCD screen when the user turns off the main power of both smartphones 10 or closes the interface screen while the Selex app interface screen is opened on the LCD screen 10b. It automatically deletes the data according to the advertisement contents and taps any one of the review burls included in the interface screen, and stores the points given to the buttons selected by the tab in the memory of both smartphones. Thereafter, the data obtained for the point and the advertisement content post obtained by the user may be implemented by transferring the recorded data to the salox server A1 through the mobile communication company C.

The present invention purchases a specific product desired by a user using points acquired by executing a sale app or selecting a purchase button on an interface screen that is opened after a call. You can include more.

In the above-described reward providing step, the points consumed by the user purchasing a specific product from the points acquired by the user are transmitted to the salex server, and the points recorded in the user account are subtracted from the salex server.

Advantageous Effects

In the present invention, the advertisement content corresponding to the interest specified by the user is exposed to the incoming / outgoing side smartphones by the user, respectively, while the communication with the other party or the call is made during the number of smartphones / outgoing calls. It has the effect of multiplying the contents of the contents, and by providing the points according to the user's interest or participation degree by dividing the advertisement contents into the smartphone and viewing or purchasing the advertisement contents posted on the smartphone. It has the effect of increasing the user's voluntary participation or interest in, and the advertising effect is more active for advertisers and retailers.

In addition, the present invention can obtain information such as the age, gender, price of products and product purchases contributed to the sales from the advertiser or seller, there is an advantage that can be used in the marketing strategy, specific to the smartphone user Advertisement content provided by the present invention can greatly increase the value as information, because you will be selectively provided only the content that you want, while blocking unwanted pornographic or unnecessary spam ads that are indiscriminately spread to many people As the reliability of advertisers or sellers that provide the system is naturally increased, the reliability of the advertising contents is increased, and the user can purchase products like cash from the points earned. As a result, the user's rejection or discomfort for the advertisement content can be significantly reduced.

【Brief Description of Drawings】

1 is a front view of a known smartphone.

2A is a flowchart illustrating an installation process of the Selex app according to the present invention.

FIG. 2B is a block diagram illustrating various models embedded in a known smart phone and a smart phone. FIG.

3A is a conceptual diagram illustrating a configuration of a mobile communication company, a Selex, and an advertiser or a seller rate connection according to the present invention.

Figure 3b is a conceptual diagram illustrating the connection to the server of salex in the show pheasant mall operated by the advertiser or seller according to the present invention.

4A and 4B are flowcharts illustrating a process of posting advertisement content of a smartphone and obtaining points by the Selex app according to the present invention.

5 is a liquid crystal screen of a smartphone illustrating a state in which advertisement content is posted on a smartphone according to the present invention.

[Best Mode for Implementation of the Invention]

Hereinafter, with reference to the accompanying drawings a preferred embodiment of the method for obtaining points by the advertisement content posted on the LCD screen when receiving and receiving the smart phone according to the present invention and the method for providing the acquired point reward.

As shown in FIG. 3A, a mobile communication company (C) defined in the present invention is a person having a wireless communication network, relaying mobile communication between mobile subscribers, and providing a communication service for providing an Internet network. When using the Selex app, which is explained below the user authentication of the phone and the charge of the communication fee, the advertisement content request according to the user's request is delivered to the Selex server (A1), and the advertisement content provided by the salex (A) is transmitted to the user's smartphone. do.

<33> Salex (A) is a grand application that runs in the operating program of the smartphone

(appl ication), and has a server (A1) for providing the corresponding advertising content when requesting the advertising content of the mobile carrier under the communication agreement with the mobile carrier (C), provided by the advertiser (S) described below The advertiser (S) or the seller manages the received advertising content, and as shown in FIG. 3B, the contract with the Selex (A) and the company's products or services are produced in the form of images, videos, or text, and the sale To provide or to supply). 1 and 2b are block diagrams showing the known smart phones 10 and respective modules embedded in the smart phones, and the Salex app 10a (see FIG. 2a) disclosed in the present invention is a smart phone ( 10) An application that runs on the operating system.

The Salex app 10a disclosed in the present invention is programmed to be organically connected to various modules 20-50 built in the smart phone 10 as shown in FIG. When opening, user information, terminal code, and user's telephone number subscribed to the mobile communication company are used, and the control logic of the Selex app 10a is connected to the control unit 1 of the smartphone 10.

The Selex app 10a may be downloaded from an app store in a virtual space and installed in a smartphone as shown in FIG. 2a (see 11, FIG. 2a).

The Selex app 10a includes a plurality of interface screens (not shown) for allowing a user to set and change an app usage environment and to review advertisement content posted on the liquid crystal display 10b. You can install the Selex app 10a on your smartphone through the interface screen, or you can apply for a Selex account, set up the user environment of the ^ Rex app, and view the data of user accounts stored on the Selex server. A request can be made and displayed on the LCD screen 10b (see FIG. 5), and the data displayed on the LCD screen 10b can be deleted or stored.

The information input by the user through the interface screen and the value specified or selected by the user are stored in the memory unit of the smart phone (see 2, FIG. 2B) and may be called or modified as necessary.

<39> In addition, the default advertising content (video image or image including audio data) included in the Selex app is stored in the memory unit 2 when the salex app 10a is installed. The default advertisement contents stored in the memory unit 2 (see FIG. 2B) are loaded in the center of the LCD screen 10b (see FIG. 5).

The Celex app 10a may apply for a Salex account to the user's Salex during installation (see reference numeral 12 of FIG. 2A), and the user may set an environment according to the execution of the Salex.

When opening a user Selex account, the user inputs information such as ID, password, e-mail, and name on the interface screen, and taps the account application button. 2b) is transmitted to the mobile communication company (C) and the mobile communication company (C) transmits the account application information to the subscribers (not shown in the figure) of the salex server A1 (see FIG. 3A). (See reference numeral 13 in FIG. 2A).

In the Serex server (A1), a database exists that has the same account as the account application information. In the search (14, see FIG. 2a), and transmits the search results to the smartphone applying for an account through the mobile carrier (C) (see 15, Figure 2a).

<43> The sale of a Salex account is allowed when there is no same ID user account, and when there is a same ID user account. If the user account application is approved, the account applied to the applicant's smartphone through the mobile carrier is If the application is denied, inform the applicator that the account is in use (see Figure 16, Figure 2a), and allow the user to re-enter the sale account application information, as described above. Do it again.

<44> Afterwards, the Selex app 10a automatically opens a user preference interface screen to specify a specific advertisement content (interest) of interest or to display or block the advertisement content on the LCD screen during a call. Can be set (17, see FIG. 2A).

<45> The setting value of the interest of the Selex app 10a is basically set to the home appliance group so that when the user does not specify the interest, the setting value of the interest of the Selex app 10a is designated as the default setting of the Selex app 10a (see 18 and FIG. 2A). ). You can select multiple interests.

<46> Categories of interest can be classified into news, film, books, clothing, appliances, furniture, sports, stocks, arts, entertainment, automobiles, shoes, shopping, and so on. Sectors (eg, news sectors: politics, economy, society, culture, arts, sports).

The above-described advertising content of interests are those provided by the advertiser (S, see FIG. 3A) by the black retailer to sell the product or service information to the smartphone user. Upload the advertisement contents provided by the advertiser or the seller to the Selex (A) server (A1) according to the interests, and then upload the smart phone through the mobile carrier (C) upon request of the Salex app (10a). , See FIG. 3A).

If the interest is added or changed, the installed Cellex app 10a may be patched by transmitting the patched Cellex app 10a to the user's smartphone via the hidden line.

In addition, the display or hide setting of the advertisement content of the Selex app 10a may expose or block the advertisement content on the LCD screen 10b during a call.

If the advertisement content is set to be exposed during a call, the advertisement content is exposed to the liquid crystal display 10b (see FIG. 5) even during a call.

<5i> When the user completes the user configuration of the Selex app 10a as described above, The setting value is stored in the memory unit 2 of the smartphone (18, see Fig. 2A), and the installation of the Selex app 10a is completed.

Hereinafter, with reference to FIGS. 4A to 5 attached to the method of acquiring a point by posting advertisement content on the LCD screen 10b and providing the acquired point reward, the number / send of the smart phone will be described in detail.

In the first step (100), after the user inputs a specific receiving telephone number, when the call button (not shown in the figure) is displayed (see FIG. 4A) (101, FIG. 4A), the callex app is executed through the call burn execution signal. 10a delays the transmission of the other party's telephone number (see FIG. 4A) and posts the default advertisement content on the LCD screen 10b (see 103 (see FIG. 4A)). And transmits the interest field information designated by the user to the mobile communication company (C 104, see FIG. 4A).

The mobile communication company C transmits the interest information requested by the smartphone to the salex server A1 (see FIG. 4 and FIG. 4A) to display advertisement content corresponding to the interest requested from the Selex server A1. Receives the transmission (106, see FIG. 4A) and transmits it to the smartphone 10 (107, see FIG. 4A). The advertisement content transmitted from the mobile communication company (C) to the smartphone is stored (see 108, FIG. 4A) in the memory unit 2 (FIG. 2B) of the smartphone by the program logic of the Selex app 10a.

In the first step (100), the advertising content stored in the memory unit 2 transmits the advertising content from the Selex server A1 to the mobile communication company C, the advertiser or seller, the date of manufacture of the advertising content, and the like. Data such as the number of requests for advertisement contents, points given to the advertisement contents, etc. are transmitted together with the contents provider included in the advertisement contents transmitted to the smartphone through the update of the transmitted data of the Selex server (A1), Information such as the content name, the points given to the contents, the product price and the selling period are stored in the memory unit 2 of the smartphone 10 by the salex app 10a.

When the content of the advertisement content exceeds the capacity of the memory unit 2 when the advertisement content is stored in the memory unit 2, the advertisement content is buffered while deleting the previously stored advertisement content.

Meanwhile, the default advertisement content displayed on the LCD screen 10b is exposed at the center of the LCD screen 10b while the call number is delayed, and the calling number is placed at the top. The phone number delay is preset when programming the Selex app, with a delay of 3 seconds.

At this time, the default advertisement content and call number opened on the LCD screen 10b of the smartphone. Since the call connection status is posted together, the smartphone user can check the connection status between the default advertisement content and the counterpart on one LCD screen 10b. In FIG. 4A and FIG. 4B, the reference numeral 'L' in the circle is a link for connecting the prochart.

In a second step 200, when the default advertisement content is exposed to the LCD screen 10b for 3 seconds and 3 seconds have elapsed (see FIG. 4, FIG. 4B), the mobile communication module is controlled under the control of the controller 1. 21 transmits the other party's telephone number to the mobile communication company C (see 202, Fig. 4B).

The mobile carrier C transmits a call signal for calling the other party's phone number (recipient) to the caller's smartphone while the receiver is grandly connected to the caller's call signal (call button). Communication is initiated (203, see FIG. 4B).

On the other hand, when both the incoming / outgoing smartphones are connected to each other, i.e. during a call, the advertising content is displayed on the LCD screen during the call when the user sets to 'expose the advertising content during the call' during the installation of the Saltex app. As described above at 10b, the advertisement content is displayed only when the proximity sensor 41 (see FIG. 2B) of the smartphone 10 is separated from the user's ear (the sensor is turned off). The Salex app is programmed so that the advertisement content is not posted on the LCD screen (204, see FIG. 4B), and vice versa. In addition, when the earphone or Brutus is connected to the smartphone, the state of the proximity sensor (41)

(Is programmed to open the advertising content on the LCD screen 10b regardless of on / off.

In the third step 300, when the user presses the call termination button, the call is stopped and the advertisement contents 'confirm' button posted before or during the call connection on the LCD screen 10b, and the posted advertisement contents. An interface screen having a review button (not shown) consisting of a 'detailed view' button and a posted advertisement content 'buying' button is automatically opened (301, see FIG. 4B) on the LCD screen.

In this case, when the user turns off the main power of the smartphone 10 or moves to the initial position on the interface screen, that is, any button among the 'check', 'detail view' and 'purchase' buttons among the review buttons. If you close or leave the Selex app 10a without selecting it, the points given to the advertising content posted during the call are automatically destroyed, and if you tap the 'Confirm' button on the interface screen, the LCD screen ( A pop-up window or a new interface screen is opened to display a list of advertisement contents posted on a smartphone and a list of points assigned to each of them.

When the user selects one of the 'OK', 'View details' or 'Purchase' buttons (see 302, FIG. 4B), the type of advertisement content, the publication time of the advertisement content, Point information assigned to the advertising content is recorded in the database of the Selex server via the mobile carrier (see 303, Fig. 4b), and the points paid to the user are preferably paid in order of checking. Do.

<66> Differential point payments can be regarded as higher interest in advertising content by users who click on the 'Ad Details' button, compared to checking the list of posted advertisement contents. In this case, it is possible to predict that the consumer is willing to purchase the product or service by viewing the content of the advertisement, so that the advertiser or the retailer pays more points to the user who has high interest or contribution to the content. It can increase the user's interest or participation in the content, and also has the effect of maximizing the advertising effect of the advertising content.

As described above, the points acquired by the smartphone user through the advertisement content posted on the liquid crystal display 10b are transferred to the Selex server A1 through the mobile communication company's communication network and added to the user account of the database. Points earned in the form and earned can be used to purchase goods or services provided by advertisers (S, FIG. 3A) or vendors contracted with Sellex (A).

<68> In the above-described interface screen, if you tap the 'detailed view' button on the advertising content, the advertising content and point contents stored in the smartphone are opened on the LCD screen 10b, and when the buy button is tapped, the Selex app This is connected to the Cellex server (A1) through the mobile carrier (C) as it is possible to mobile shopping.

In the case of mobile shopping, when a user acquires a point larger than a point of a specific product, the user may order and pay for the desired product with only a point. Press the cancel button provided on the smartphone to move to the initial screen of the smartphone.

In addition, while the phone number transmission is temporarily delayed by the Selex app, the default advertisement content stored in the memory of the smartphone is posted in the center of the LCD screen 10b, and after the call with the receiver is initiated, Advertising content singers / sent in both fields will be posted on smartphones. That is, when the Saltex app is installed on the receiving smartphone, the advertising content received from the Selex server is transmitted from both mobile and receiving smartphones to the same calling content on both receiving and calling smartphones. .

<71> It is effective to double the propagation speed of the advertising content by simultaneously posting the advertising content on both the caller / caller and smartphone, and both the caller / caller can earn points, so that the target points can be obtained faster. It works.

<72>. Ad content posted to both smartphones can be connected to both smartphones. 09515

11 In other words, when the smartphone is connected with the other party, the LCD of the calling party

The other party's phone number and the other person's picture (when the picture is stored in the smartphone) are arranged at the top of the screen (10b), and at the bottom of the LCD screen (10b) on the recipient's smartphone, the call ends or rejection The touch button is disposed, and the default advertisement content stored in the installation of the Selex app installed in the receiving / calling smartphone is loaded in the center of the LCD screen 10b of both smartphones.

In addition, when the call is made by connecting the caller / caller, the advertisement content corresponding to the interest designated by the user is posted in the center of the caller / caller and the caller's smartphone is located on the upper side of the caller's smartphone. The other party's phone number and the other's picture are posted, and the calling party's phone number and the calling party's picture (image) are posted on the receiving smartphone.

Tap / store the 'Favorite' button (see P, Fig. 5) placed on the advertisement content exposed on the LCD screen 10b when the telephone call of the number / calling side smartphone is connected. After finishing the call, you can check the contents by running the SELEX ¾ to load the advertisement contents saved as favorites.

As described above, the present invention provides both the advertising content singer / calling party smartphone corresponding to the area of interest specified by the user while the communication is connected between the two users who use the smartphone or when the communication is connected. By posting each of them, the speed of propagation of advertisement contents can be doubled, and the points are provided differently according to the degree of interest or participation of users, such as posting advertisement contents on smartphones or viewing or purchasing the posted advertisement contents. As a result, the user's voluntary interest in the advertising content can be promoted, and interest in the advertising content can be enhanced.

Industrial Applicability

The present invention can be variously used in the field of commercial marketing using a mobile terminal, in particular a smart phone.

<77>

Claims

【Scope of Claim】

【Claim 1】

Steps of downloading and installing the Selex app on a smartphone in a virtual space;

When the Selex app is installed on a smartphone, the default advertising content provided in the Selex app is stored in the smartphone's memory, user information is entered on the interface screen of the Selex app, and the Selex app is sent to the Selex server through a mobile carrier. Steps for delivering account application information:

Step of retrieving account application information from the database on the Selex server and transmitting the result to the smartphone using the communication network of the mobile carrier mentioned above:

If the account application search results sent to the smartphone are displayed through the Selex app interface screen and the account application is not accepted, the Salex account application information is re-entered from the user and the account application information is sent to the Selex server through the mobile carrier. Step of delivering and, if the account application is allowed, storing the account application information entered by the user in the memory:

Select the user's desired area of interest through another interface screen of the Selex app and store it in the memory unit. If the area of interest is not selected, the default area of interest set during programming of the Selex app is stored in the memory unit and then install the Selex app. Steps to complete:

When the user enters the receiving party's phone number into the smartphone and presses the call button, the Salex app delays transmission of the other party's phone number for a set time and displays default advertising content and the other party's phone number on the LCD screen. While posting at the same time, the areas of interest specified by the user are transmitted to the mobile carrier through mobile communication modes, and the mobile communication company transmits the interest area information to the Selex server, receives the requested advertising content from the Selex server, and transmits it to the smartphone. And the step of storing the advertising content transmitted from the mobile carrier by the Salex app in the memory of the smartphone:

When the time delay in transmitting the other party's phone number has elapsed, the Selex app transmits the recipient's phone number and the advertising content stored in the memory of the sender's smartphone to the mobile carrier through mobile communication modes and displays the sender's message on the recipient's smartphone. If the receiver answers the call signal from the sender while posting advertising content along with the call signal, steps to connect both the receiver and the sender's smartphone to each other:

If the user specifies to display advertising content during a call when setting up the Selex app during a call, and the proximity sensor of the smartphone is spaced away from the user's face, a memo is displayed. Steps for posting advertising content stored in the review on the LCD screen:

When the call between the recipient and the sender is terminated, the Salex app is automatically launched on both the recipient and the sender's smartphones, and the advertising content details posted on the LCD screen are displayed, as well as a 'Check' button for the advertising content and a 'View details' button for the advertising content. And the step of opening the interface screen with the ‘Purchase’ button for advertising content:

When the user turns off the main power of both smartphones or closes the interface screen while the Selex app interface screen is open on the LCD screen, the points given to the advertising content posted on the LCD screen and data according to the posting of advertising content are automatically collected. and then tap any one of the review buttons included on the interface screen to store the points assigned to the button selected by the tap in the memory of both smartphones, and then store the points awarded by the user with the points obtained by the user. A method of obtaining points and providing earned point rewards by posting advertising content on the LCD screen of a smartphone, which consists of transmitting and recording data about advertising content postings to the Salux server through a mobile carrier.

【Claim 2】

According to clause 1,

Advertising content posted when the smartphone is on the phone is provided with a favorite button, and when advertising content is posted on the LCD screen, it further includes the step of saving specific advertising content to favorites by tapping the favorite button. A method of earning points and providing earned point rewards by posting advertising content on the LCD screen of a smartphone.

[Claim 3]

In clause 1,

The review button includes 'Confirm', 'View Details', and 'Purchase' buttons for advertising content posted on the LCD screen, and among the review buttons, the 'Confirm <View Details<Purchase' button is provided to the user in that order. A method of obtaining points and providing earned point rewards by posting advertising content on the LCD screen of a smart phone when receiving and receiving points, characterized in that points are provided sequentially.