CN112837090A - Advertisement information acquisition system, method and readable storage medium - Google Patents
Advertisement information acquisition system, method and readable storage medium Download PDFInfo
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- CN112837090A CN112837090A CN202110101676.XA CN202110101676A CN112837090A CN 112837090 A CN112837090 A CN 112837090A CN 202110101676 A CN202110101676 A CN 202110101676A CN 112837090 A CN112837090 A CN 112837090A
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Abstract
The invention relates to an advertisement information acquisition system, method and readable storage medium, the system includes: the system comprises an intelligent large-screen terminal, a mobile terminal and an advertisement server; the intelligent large-screen terminal is used for displaying the materials and sending a received request sent by a user for acquiring the advertising information of the materials to the advertising server; the advertisement server is used for receiving a request for obtaining the advertisement information of the material and sending an advertisement deep link short message corresponding to the material to the mobile terminal; and the mobile terminal is used for obtaining the advertising information of the material according to the advertising deep link. According to the technical scheme, interaction between the intelligent large-screen terminal and the mobile terminal is achieved, the interaction path between the intelligent large-screen terminal and the mobile terminal is shortened, and the mobile terminal can acquire advertisement information by one key; the situation that the user misses the advertisement due to the length of the advertisement is avoided.
Description
Technical Field
The invention belongs to the technical field of television advertisement, and particularly relates to an advertisement information acquisition system, an advertisement information acquisition method and a readable storage medium.
Background
When a user watches advertisements through a television or a set top box, the user hopes to acquire more advertisement information; advertisers expect that television users will be able to generate a test drive experience purchase when viewing the information.
After the WeChat is popularized, a mobile phone is used for scanning a two-dimensional code in a television advertisement film, the solution is common at the present stage, when the advertisement film appears, the two-dimensional code is pressed on the advertisement film, and a user takes up the mobile phone to enter the WeChat scanning two-dimensional code to acquire more advertisement information. However, there are the following problems: the advertising time is long, and the user does not find the mobile phone advertisement and misses the mobile phone advertisement; advertisers cannot trace which promotion channel a customer originates from, and cannot optimize the promotion scheme.
Disclosure of Invention
In view of the above, the present invention is directed to overcome the deficiencies of the prior art, and provides an advertisement information obtaining system, an advertisement information obtaining method and a readable storage medium, so as to solve the problems that in the prior art, a user misses an advertisement without obtaining advertisement information, and an advertiser cannot trace which promotion channel the client originated from, so that a promotion scheme cannot be optimized.
According to a first aspect of embodiments of the present application, there is provided an advertisement information acquiring system, the system including: the system comprises an intelligent large-screen terminal, a mobile terminal and an advertisement server;
the intelligent large-screen terminal is used for displaying the materials and sending a received request sent by a user for acquiring the advertising information of the materials to the advertising server;
the advertisement server is used for receiving the request for obtaining the advertisement information of the material and sending the advertisement deep link short message corresponding to the material to the mobile terminal;
and the mobile terminal is used for obtaining the advertisement information of the material according to the advertisement deep link.
Further, the intelligent large-screen terminal and the mobile terminal are associated in the same local area network.
Further, the big screen terminal of intelligence includes:
the request module is used for sending an advertisement request to the advertisement server and sending the advertisement space id of the intelligent large-screen terminal and the id information of the mobile terminal to the advertisement server;
the sending module is used for sending a request for obtaining the advertising information of the material, which is sent by a user, to an advertising server;
and the display module is used for displaying the materials.
Further, the advertisement server includes:
the feedback module is used for receiving an advertisement request sent by the intelligent large-screen terminal and sending the material corresponding to the advertisement position id to the intelligent large-screen terminal;
the acquisition module is used for acquiring a number corresponding to the id information of the mobile terminal from an operator;
and the short message module is used for sending the advertisement deep link corresponding to the advertisement information of the material to the number corresponding to the id information of the mobile terminal.
Further, the advertisement server further includes:
and the storage module is used for storing the materials corresponding to the advertisement position id, the advertisement information of the materials and the advertisement deep links corresponding to the advertisement information of the materials.
According to a second aspect of the embodiments of the present application, there is provided an advertisement information obtaining method, including:
a user sends a request for acquiring the advertising information of the material to the intelligent large-screen terminal;
the intelligent large-screen terminal sends the request for obtaining the advertising information of the material to an advertising server;
and the advertisement server receives the request for acquiring the advertisement information of the material and sends the advertisement deep link short message corresponding to the material to the mobile terminal of the user.
Further, before the user sends a request for obtaining the advertisement information of the material to the intelligent large-screen terminal, the method further includes:
associating the intelligent large screen terminal and a mobile terminal of a user in the same local area network;
sending an advertisement request to the advertisement server by using the intelligent large-screen terminal, and sending the advertisement position id of the intelligent large-screen terminal and the id information of the mobile terminal of the user to the advertisement server;
after receiving an advertisement request sent by the intelligent large-screen terminal, the advertisement server sends a material corresponding to the advertisement position id to the intelligent large-screen terminal;
and displaying the material by using the intelligent large-screen terminal.
Further, the user sends a request for obtaining the advertisement information of the material to the intelligent large-screen terminal, including:
and the user sends a request for acquiring the advertising information of the material to the intelligent large-screen terminal through a remote controller.
Further, the advertisement server receives the request for obtaining the advertisement information of the material, and sends the advertisement deep link short message corresponding to the material to the mobile terminal of the user, including:
acquiring a number corresponding to the mobile terminal id information of a user from an operator;
and sending the advertisement deep link corresponding to the advertisement information of the material to the number corresponding to the id information of the mobile terminal of the user.
According to a third aspect of embodiments of the present application, there is provided a readable storage medium having an executable program stored thereon, wherein the executable program is executed by a processor, and the steps of the above advertisement information acquisition method are provided.
By adopting the technical scheme, the invention can achieve the following beneficial effects: the method comprises the steps that materials are displayed through an intelligent large-screen terminal, a received request for obtaining advertisement information of the materials sent by a user is sent to an advertisement server, the advertisement server receives the request for obtaining the advertisement information of the materials and sends an advertisement deep link short message corresponding to the materials to a mobile terminal, and the mobile terminal obtains the advertisement information of the materials according to the advertisement deep link; the number communication between the intelligent large-screen terminal and the mobile terminal is also realized; the situation that the user misses the advertisement due to the length of the advertisement is avoided; so that advertisers can trace back customer origins.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a block diagram illustrating an advertising information acquisition system according to an exemplary embodiment;
FIG. 2 is a flow chart illustrating a method of advertising information acquisition according to an exemplary embodiment;
fig. 3 is a flow chart illustrating a method of acquiring advertisement information according to an example embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
Fig. 1 is a schematic structural diagram illustrating an advertisement information acquiring system according to an exemplary embodiment, as shown in fig. 1, the system including: the system comprises an intelligent large-screen terminal, a mobile terminal and an advertisement server;
the intelligent large-screen terminal is used for displaying the materials and sending a received request sent by a user for acquiring the advertising information of the materials to the advertising server;
the advertisement server is used for receiving a request for obtaining the advertisement information of the material and sending an advertisement deep link short message corresponding to the material to the mobile terminal;
and the mobile terminal is used for obtaining the advertising information of the material according to the advertising deep link.
It should be noted that the mobile terminal may be, but is not limited to, a mobile phone, a tablet, etc.
In some embodiments, when the intelligent large-screen terminal displays the material, the user may, but is not limited to, send a request for obtaining advertisement information of the material to the intelligent large-screen terminal through a remote controller; for example, the remote controller determination key is pressed when the intelligent large-screen terminal plays the material.
Furthermore, the intelligent large-screen terminal and the mobile terminal are associated in the same local area network.
In some embodiments, the smart large screen terminal may be associated with multiple mobile terminals in the same local area network.
Further, intelligence large-size screen terminal includes:
the request module is used for sending an advertisement request to the advertisement server and sending the advertisement position id of the intelligent large-screen terminal and the id information of the mobile terminal to the advertisement server;
the sending module is used for sending a request for acquiring the advertising information of the material to an advertising server, wherein the request is sent by a user;
and the display module is used for displaying the materials.
Further, an advertisement server, comprising:
the feedback module is used for receiving an advertisement request sent by the intelligent large-screen terminal and sending a material corresponding to the advertisement position id to the intelligent large-screen terminal;
the acquisition module is used for acquiring a number corresponding to the id information of the mobile terminal from an operator;
and the short message module is used for sending the advertisement deep link corresponding to the advertisement information of the material to the number corresponding to the id information of the mobile terminal.
It should be noted that the manner of the "short message module" related to the embodiments of the present invention is well known to those skilled in the art, and therefore, the specific implementation manner thereof is not described too much.
In some embodiments, the ad slot id may be, but is not limited to: the method comprises the following steps of A, enabling a user to be located above a screen of the intelligent large-screen terminal, below the screen of the intelligent large-screen terminal or on the whole screen of the intelligent large-screen terminal; the mobile terminal id information may include, but is not limited to: device information of the mobile terminal.
It can be understood that the operator may be, but is not limited to, mobile, unicom, or telecom, and the operator may store a number corresponding to the mobile terminal id information and the mobile terminal id information; for example, the device information of a certain brand of mobile phone corresponds to a mobile phone number 1 xxxxxxxx.
In some embodiments, the advertisement server does not include the short message module, and the short message module is used as a separate platform, system or server to realize deep advertisement linking corresponding to the advertisement information of the material sent to the number corresponding to the id information of the mobile terminal.
It should be noted that the intelligent large-screen terminal needs to send an advertisement request to the advertisement server first, and send the advertisement space id of the intelligent large-screen terminal and the id information of the mobile terminal to the advertisement server; after receiving an advertisement request sent by the intelligent large-screen terminal, the advertisement server sends a material corresponding to the advertisement position id to the intelligent large-screen terminal; the intelligent large-screen terminal displays the materials, and at the moment, if a user sees the materials and wants to know the materials, the user can click a confirmation key of the remote controller, namely, a request for acquiring the advertising information of the materials is sent to the intelligent large-screen terminal.
Further, the advertisement server further includes:
and the storage module is used for storing the materials corresponding to the advertisement position id, the advertisement information of the materials and the advertisement deep links corresponding to the advertisement information of the materials.
For example, assuming that the material corresponding to the advertisement slot id is the advertisement content of a certain brand of milk that is desired to be presented to the user, the advertisement information of the material may be, but is not limited to, the purchase information of the brand of milk, and the advertisement deep link corresponding to the advertisement information of the material may be, but is not limited to, the website information corresponding to the purchase information of the brand of milk.
According to the advertisement information acquisition system provided by the embodiment, the material is displayed through the intelligent large-screen terminal, the request for acquiring the advertisement information of the material is sent to the advertisement server, the advertisement server receives the request for acquiring the advertisement information of the material and sends the advertisement deep link short message corresponding to the material to the mobile terminal, and the mobile terminal sends the request for acquiring the advertisement information of the material to the intelligent large-screen terminal and acquires the advertisement information of the material according to the advertisement deep link, so that the interaction between the intelligent large-screen terminal and the mobile terminal is realized, the interaction path between the intelligent large-screen terminal and the mobile terminal is shortened, and the mobile terminal can acquire the advertisement information by one key; the number communication between the intelligent large-screen terminal and the mobile terminal is also realized; the situation that the user misses the advertisement due to the length of the advertisement is avoided; the advertiser can trace the promotion channel from which the client comes, and therefore the promotion scheme is further optimized.
An embodiment of the present invention further provides an advertisement information obtaining method, as shown in fig. 2, the method may be used in a terminal, but is not limited to, and includes the following steps:
step 105: a user sends a request for acquiring advertisement information of a material to an intelligent large-screen terminal;
step 106: the intelligent large-screen terminal sends a request for obtaining the advertising information of the material to an advertising server;
step 107: the advertisement server receives a request for obtaining the advertisement information of the material and sends the advertisement deep link short message corresponding to the material to the mobile terminal of the user.
Further, before step 105, the method further includes:
step 101: associating the intelligent large-screen terminal and a mobile terminal of a user in the same local area network;
step 102: sending an advertisement request to an advertisement server by using an intelligent large-screen terminal, and sending an advertisement position id of the intelligent large-screen terminal and id information of a mobile terminal of a user to the advertisement server;
step 103: after receiving an advertisement request sent by the intelligent large-screen terminal, the advertisement server sends a material corresponding to the advertisement position id to the intelligent large-screen terminal;
step 104: and displaying the material by using the intelligent large-screen terminal.
Further, step 105 includes:
and the user sends a request for acquiring the advertising information of the material to the intelligent large-screen terminal through the remote controller.
For example, pressing the remote controller determination key when the intelligent large-screen terminal plays the material is equivalent to sending a request for obtaining the advertisement information of the material to the intelligent large-screen terminal.
Further, step 107 includes:
acquiring a number corresponding to the mobile terminal id information of a user from an operator;
and sending the advertisement deep link corresponding to the advertisement information of the material to the number corresponding to the id information of the mobile terminal of the user.
To further illustrate the above advertisement information obtaining method, an embodiment of the present invention provides a specific example, as shown in fig. 3, including:
step 201: the method comprises the steps that an intelligent large-screen terminal and a user intelligent mobile phone are associated in the same local area network;
step 202: the intelligent large-screen terminal sends an advertisement request to an advertisement server, and the advertisement request carries information of an advertisement position id of the intelligent large-screen terminal and an id of a user intelligent mobile phone and is sent to the advertisement server;
step 203: after receiving an advertisement request sent by the intelligent large-screen terminal, the advertisement server sends a material corresponding to the advertisement position id to the intelligent large-screen terminal;
step 204: the intelligent large-screen terminal displays materials;
step 205: a user motor remote controller determines a key to send a request for acquiring the advertising information of the material to an intelligent large-screen terminal;
step 206: the intelligent large-screen terminal sends a request for obtaining the advertising information of the material to an advertising server;
step 207: after receiving a request for acquiring advertisement information of a material, an advertisement server acquires a mobile phone number corresponding to the mobile phone id information of the user from an operator, and sends an advertisement deep link short message corresponding to the material to the mobile phone number corresponding to the mobile phone id information of the user;
step 208: and the user acquires the advertisement information corresponding to the material through the advertisement deep link in the short message.
According to the advertisement information acquisition method provided by the embodiment, the material is acquired and displayed to the advertisement server in advance through the intelligent large-screen terminal, then the user sends the request for acquiring the advertisement information of the material to the intelligent large-screen terminal, the intelligent large-screen terminal sends the request for acquiring the advertisement information of the material to the advertisement server, the advertisement server receives the request for acquiring the advertisement information of the material and sends the advertisement deep link short message corresponding to the material to the mobile terminal of the user, so that the interaction between the intelligent large-screen terminal and the mobile terminal is realized, the interaction path between the intelligent large-screen terminal and the mobile terminal is shortened, and the mobile terminal can acquire the advertisement information by one key; the number communication between the intelligent large-screen terminal and the mobile terminal is also realized; the situation that the user misses the advertisement due to the length of the advertisement is avoided; the advertiser can trace the promotion channel from which the client comes, and therefore the promotion scheme is further optimized.
It is understood that the method embodiments provided above correspond to the system embodiments described above, and the corresponding specific contents may be referred to each other, which is not described herein again.
The embodiment of the present invention further provides a readable storage medium, on which an executable program is stored, where the executable program is executed by a processor to perform the steps of the advertisement information obtaining method in the foregoing embodiment.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. An advertisement information acquisition system, characterized in that the system comprises: the system comprises an intelligent large-screen terminal, a mobile terminal and an advertisement server;
the intelligent large-screen terminal is used for displaying the materials and sending a received request sent by a user for acquiring the advertising information of the materials to the advertising server;
the advertisement server is used for receiving the request for obtaining the advertisement information of the material and sending the advertisement deep link short message corresponding to the material to the mobile terminal;
and the mobile terminal is used for obtaining the advertisement information of the material according to the advertisement deep link.
2. The system of claim 1, wherein the smart large screen terminal and the mobile terminal are associated in the same local area network.
3. The system of claim 1, wherein the smart large screen terminal comprises:
the request module is used for sending an advertisement request to the advertisement server and sending the advertisement space id of the intelligent large-screen terminal and the id information of the mobile terminal to the advertisement server;
the sending module is used for sending a request for obtaining the advertising information of the material, which is sent by a user, to an advertising server;
and the display module is used for displaying the materials.
4. The system of claim 3, wherein the advertisement server comprises:
the feedback module is used for receiving an advertisement request sent by the intelligent large-screen terminal and sending the material corresponding to the advertisement position id to the intelligent large-screen terminal;
the acquisition module is used for acquiring a number corresponding to the id information of the mobile terminal from an operator;
and the short message module is used for sending the advertisement deep link corresponding to the advertisement information of the material to the number corresponding to the id information of the mobile terminal.
5. The system of claim 4, wherein the advertisement server further comprises:
and the storage module is used for storing the materials corresponding to the advertisement position id, the advertisement information of the materials and the advertisement deep links corresponding to the advertisement information of the materials.
6. The method according to any one of claims 1 to 5, wherein the method comprises:
a user sends a request for acquiring the advertising information of the material to the intelligent large-screen terminal;
the intelligent large-screen terminal sends the request for obtaining the advertising information of the material to an advertising server;
and the advertisement server receives the request for acquiring the advertisement information of the material and sends the advertisement deep link short message corresponding to the material to the mobile terminal of the user.
7. The method according to claim 6, wherein before the user sends the request for obtaining the advertisement information of the material to the smart large-screen terminal, the method further comprises:
associating the intelligent large screen terminal and a mobile terminal of a user in the same local area network;
sending an advertisement request to the advertisement server by using the intelligent large-screen terminal, and sending the advertisement position id of the intelligent large-screen terminal and the id information of the mobile terminal of the user to the advertisement server;
after receiving an advertisement request sent by the intelligent large-screen terminal, the advertisement server sends a material corresponding to the advertisement position id to the intelligent large-screen terminal;
and displaying the material by using the intelligent large-screen terminal.
8. The method according to claim 7, wherein the user sends a request for obtaining advertisement information of the material to the intelligent large-screen terminal, and the request comprises:
and the user sends a request for acquiring the advertising information of the material to the intelligent large-screen terminal through a remote controller.
9. The method of claim 7, wherein the advertisement server receives the request for obtaining the advertisement information of the material and sends the advertisement deep link short message corresponding to the material to the mobile terminal of the user, comprising:
acquiring a number corresponding to the mobile terminal id information of a user from an operator;
and sending the advertisement deep link corresponding to the advertisement information of the material to the number corresponding to the id information of the mobile terminal of the user.
10. A readable storage medium having an executable program stored thereon, wherein the executable program, when executed by a processor, implements the steps of the advertisement information acquisition method of any one of claims 6 to 9.
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| CN202110101676.XA CN112837090A (en) | 2021-01-26 | 2021-01-26 | Advertisement information acquisition system, method and readable storage medium |
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| CN202110101676.XA CN112837090A (en) | 2021-01-26 | 2021-01-26 | Advertisement information acquisition system, method and readable storage medium |
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| CN103026681A (en) * | 2011-08-01 | 2013-04-03 | 华为技术有限公司 | Video-based method, server and system for realizing value-added service |
| WO2013042890A1 (en) * | 2011-09-23 | 2013-03-28 | Kim Han Seok | Wireless internet advertisement system using smartphone and method for same |
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