CN113656721A - Page loading method, device and system - Google Patents
Page loading method, device and system Download PDFInfo
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- CN113656721A CN113656721A CN202110994620.1A CN202110994620A CN113656721A CN 113656721 A CN113656721 A CN 113656721A CN 202110994620 A CN202110994620 A CN 202110994620A CN 113656721 A CN113656721 A CN 113656721A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The embodiment of the invention provides a page loading method, a device and a system, wherein the method comprises the following steps: acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on the target identification and the link address of the preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end; analyzing the graphic code to obtain a target identifier and a link address of a preset page; loading a preset page according to a link address of the preset page; sending a landing page jump request carrying a target identifier to an advertisement delivery server through a preset page; when receiving a link address of a landing page of a target advertisement, which is sent by an advertisement delivery server aiming at a landing page jump request, loading the landing page based on the link address of the landing page; sending first advertisement attribution data to an advertisement putting server through a landing page; the first advertisement attribution data includes: the interactive behavior information of the user and the target identification. In this manner, the success rate of attributing advertisements can be increased.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a page loading method, device and system.
Background
With the rapid development of internet technology, an advertiser can place an advertisement on an advertisement display end (e.g., a television end), and accordingly, when a user watches the advertisement through the advertisement display end, the user can choose to browse a landing page of the advertisement, and further choose to purchase a corresponding commodity in the landing page. Advertisers need to attribute the advertisements based on the user's interaction in landing pages. For example, it may be determined that the user is a purchase that is generated by the advertisement displayed in the advertisement display terminal.
In one implementation, a graphic code (e.g., a two-dimensional code) corresponding to a landing page of the advertisement can be displayed in the advertisement display terminal. Correspondingly, the user can use the user equipment to scan the graphic code, and then the user equipment can load the landing page of the advertisement, and the user can select to purchase a corresponding commodity after browsing the landing page displayed in the user equipment, namely, the advertisement conversion is realized.
However, in the above process, since the advertisement display end for displaying the advertisement is different from the user device for generating the advertisement conversion, accordingly, when the user purchases goods in the user device, the advertiser cannot determine that the user is the interactive behavior generated by the advertisement displayed in the advertisement display end, and cannot attribute the advertisement.
Disclosure of Invention
The embodiment of the invention aims to provide a page loading method, a page loading device and a page loading system so as to improve the success rate of attributing advertisements. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided a page loading method, where the method is applied to a client, and the method includes:
acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on a target identifier and a link address of a preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end;
analyzing the graphic code to obtain the target identification and the link address of the preset page;
loading the preset page according to the link address of the preset page;
sending a landing page jump request carrying the target identifier to an advertisement delivery server through the preset page;
when the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server aiming at the landing page jump request, is received, loading the landing page based on the link address of the landing page;
sending first advertisement attribution data to the advertisement delivery server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
Optionally, before sending the landing page jump request carrying the target identifier to the advertisement delivery server through the preset page, the method further includes:
detecting whether a landing page corresponding to the target identifier is allowed to be displayed to a user or not through the preset page;
the sending of the landing page jump request carrying the target identifier to the advertisement delivery server through the preset page comprises the following steps:
and under the condition that the landing page corresponding to the target identifier is allowed to be displayed to the user, sending a landing page jump request carrying the target identifier to an advertisement putting server through the preset page.
Optionally, the method further includes:
and if the landing page corresponding to the target identifier is not allowed to be displayed to the user, displaying a preset window through the preset page.
Optionally, the detecting whether to allow the landing page corresponding to the target identifier to be displayed to the user includes:
detecting whether the user equipment to which the client belongs is appointed user equipment or not, and detecting whether the client allows a user to perform an interactive behavior or not;
if the user equipment to which the client belongs is designated user equipment and the client allows a user to perform an interactive behavior, determining that a landing page corresponding to the target identifier is allowed to be displayed to the user;
and if the user equipment to which the client belongs is not the designated user equipment and/or the client does not allow the user to perform interactive behavior, determining that the landing page corresponding to the target identifier is not allowed to be displayed to the user.
Optionally, after the loading the preset page, the method further includes:
sending second advertisement attribution data to the advertisement putting server through the preset page; wherein the second advertisement attribution data comprises at least one of: and the detection result of the landing page corresponding to the target identifier is displayed to the user according to the equipment information of the user equipment to which the client belongs, the current time and whether the user equipment is allowed to display the landing page corresponding to the target identifier.
Optionally, the sending, to the advertisement delivery server, the landing page skip request carrying the target identifier through the preset page includes:
awakening a target application program corresponding to the advertisement display terminal through the preset page;
and sending a landing page jump request carrying the target identifier to an advertisement delivery server through the target application program.
Optionally, the preset page is an HTML (Hyper Text Markup Language) 5 page.
In a second aspect of the embodiment of the present invention, there is also provided a page loading apparatus, where the apparatus is applied to a client, and the apparatus includes:
the graphic code acquisition module is used for acquiring a graphic code aiming at the target advertisement from the advertisement display end; the graphic code is generated based on a target identifier and a link address of a preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end;
the graphic code analysis module is used for analyzing the graphic code to obtain the target identification and the link address of the preset page;
the preset page loading module is used for loading the preset page according to the link address of the preset page;
a skip request sending module, configured to send a landing page skip request carrying the target identifier to an advertisement delivery server through the preset page;
a landing page loading module, configured to load the landing page based on the link address of the landing page when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server for the landing page skip request;
the first data sending module is used for sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
Optionally, the apparatus further comprises:
the detection module is used for detecting whether the landing page corresponding to the target identifier is allowed to be displayed to a user or not through the preset page before the landing page jump request carrying the target identifier is sent to the advertisement delivery server through the preset page;
and the skip request sending module is specifically used for sending a landing page skip request carrying the target identifier to an advertisement delivery server through the preset page under the condition that the landing page corresponding to the target identifier is allowed to be displayed to a user.
Optionally, the apparatus further comprises:
and the preset window display module is used for displaying a preset window through the preset page if the landing page corresponding to the target identifier is not allowed to be displayed to a user.
Optionally, the detection module includes:
the detection submodule is used for detecting whether the user equipment to which the client belongs is the appointed user equipment or not and detecting whether the client allows the user to perform interactive behaviors or not;
the first determining submodule is used for determining that the landing page corresponding to the target identifier is allowed to be displayed to the user if the user equipment to which the client belongs is the appointed user equipment and the client allows the user to perform an interactive behavior;
and the second determining submodule is used for determining that the landing page corresponding to the target identifier is not allowed to be displayed to the user if the user equipment to which the client belongs is not the designated user equipment and/or the client does not allow the user to perform interactive behavior.
Optionally, the apparatus further comprises:
a second data sending module, configured to send second advertisement attribution data to the advertisement delivery server through the preset page after the preset page is loaded; wherein the second advertisement attribution data comprises at least one of: and the detection result of the landing page corresponding to the target identifier is displayed to the user according to the equipment information of the user equipment to which the client belongs, the current time and whether the user equipment is allowed to display the landing page corresponding to the target identifier.
Optionally, the skip request sending module includes:
the awakening sub-module is used for awakening the target application program corresponding to the advertisement display end through the preset page;
and the skip request sending submodule is used for sending a landing page skip request carrying the target identifier to an advertisement delivery server through the target application program.
Optionally, the preset page is an HTML5 page.
In a third aspect of the present invention, there is also provided a page loading system, including: advertisement display end, client and advertisement putting server, wherein:
the advertisement display terminal is used for generating a graphic code based on the target identification and the link address of the preset page; the target mark is used for indicating the incidence relation between a target advertisement and the advertisement display end;
the client is used for acquiring the graphic code and analyzing the graphic code to obtain the target identifier and the link address of the preset page; loading the preset page according to the link address of the preset page; sending a landing page jump request carrying the target identifier to the advertisement delivery server through the preset page;
the advertisement delivery server is used for sending the link address of the landing page of the target advertisement to the client when the landing page jump request is received;
the client is also used for loading the landing page based on the link address of the landing page; sending first advertisement attribution data to the advertisement delivery server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification;
the advertisement putting server is also used for receiving the first advertisement attribution data sent by the client.
In another aspect of the present invention, there is also provided an electronic device, including a processor, a communication interface, a memory and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
a processor, configured to implement the page loading method according to any one of the first aspect when executing a program stored in a memory.
In another aspect of the present invention, there is also provided a computer-readable storage medium, in which a computer program is stored, and the computer program, when executed by a processor, implements any of the above-mentioned page loading methods.
In yet another aspect of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the above-described page loading methods.
The page loading method provided by the embodiment of the invention can acquire the graphic code aiming at the target advertisement from the advertisement display end; the graphic code is generated based on the target identification and the link address of the preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end; analyzing the graphic code to obtain a target identifier and a link address of a preset page; loading a preset page according to a link address of the preset page; sending a landing page jump request carrying a target identifier to an advertisement delivery server through a preset page; when receiving a link address of a landing page of a target advertisement, which is sent by an advertisement delivery server aiming at a landing page jump request, loading the landing page based on the link address of the landing page; sending first advertisement attribution data to an advertisement putting server through a landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
Based on the processing, the client can send the target identification and the interactive behavior information of the user to the advertisement delivery server, and the target identification is used for indicating the association relationship between the target advertisement and the advertisement display end, so that the advertisement delivery server associates the interactive behavior information of the user with the advertisement display end according to the target identification. That is, based on the data, it is possible to specify an interactive behavior of a user generated by an advertisement displayed in the advertisement display terminal, and further, it is possible to improve a success rate of attributing an advertisement.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
Fig. 1 is a flowchart of a page loading method provided in an embodiment of the present invention;
FIG. 2 is a flowchart of another page loading method provided in the embodiment of the present invention;
FIG. 3 is a flowchart of another page loading method provided in the embodiment of the present invention;
fig. 4 is a structural diagram of a page loading system provided in the embodiment of the present invention;
FIG. 5 is an interaction diagram of a page loading method provided in an embodiment of the present invention;
fig. 6 is a schematic diagram of a landing page for loading an advertisement based on an intermediate page according to an embodiment of the present invention;
fig. 7 is a structural diagram of a page loading apparatus provided in an embodiment of the present invention;
fig. 8 is a structural diagram of an electronic device provided in an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
In the related art, if the advertisement display end displaying the advertisement is different from the user device generating the advertisement conversion, accordingly, when the user purchases goods in the user device, the advertiser cannot determine that the user is an interactive behavior generated by the advertisement displayed in the advertisement display end, and cannot attribute the advertisement.
In order to solve the above problem, an embodiment of the present invention provides a page loading method, which may be applied to a client, where the client may be a browser installed in user equipment, and the user equipment may be a mobile phone and a smart tablet-enabled electronic device used by a user.
Referring to fig. 1, fig. 1 is a flowchart of a page loading method according to an embodiment of the present invention, where the method may include the following steps:
s101: and acquiring the graphic code aiming at the target advertisement from the advertisement display end.
The graphic code is generated based on the target identification and the link address of the preset page. The target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end.
S102: and analyzing the graphic code to obtain the target identification and the link address of the preset page.
S103: and loading the preset page according to the link address of the preset page.
S104: and sending a landing page jump request carrying the target identifier to the advertisement delivery server through a preset page.
S105: and when the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server aiming at the landing page jump request, is received, loading the landing page based on the link address of the landing page.
S106: the first advertisement attribution data is sent to the advertisement delivery server through the landing page.
Wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
Based on the page loading method provided by the embodiment of the invention, the client can send the target identification and the interactive behavior information of the user to the advertisement delivery server, and the target identification is used for indicating the association relationship between the target advertisement and the advertisement display end, so that the advertisement delivery server associates the interactive behavior information of the user with the advertisement display end according to the target identification. That is, based on the data, it is possible to specify an interactive behavior of a user generated by an advertisement displayed in the advertisement display terminal, and further, it is possible to improve a success rate of attributing an advertisement.
In addition, the graphic code in the embodiment of the invention is generated according to the link address of the preset page instead of being generated directly based on the link address of the landing page, so that the problem that the code cannot be scanned by the client due to the overlong link address of the landing page can be avoided.
Secondly, in the embodiment of the invention, the landing page is loaded through the independent preset page without coupling specific services, so that the correlation between the interactive behavior information of the user and the advertisement put in the advertisement display end can be realized, and the invasion to the original advertisement service can be reduced.
With respect to step S101, the advertisement display terminal may be an application installed in a device where an advertiser needs to place an advertisement. For example, if the device to be advertised is a tv terminal, the advertisement display terminal may be an application a installed in the tv terminal, that is, the advertiser wants the user to browse the advertisement when using the application a through the tv terminal.
In one embodiment, a user may browse a displayed advertisement (i.e., a targeted advertisement) through an advertisement display terminal, and a graphic code for the targeted advertisement may also be displayed in the advertisement display terminal. Furthermore, the client can scan and obtain the graphic code and process the graphic code based on the page loading method provided by the embodiment of the invention.
In one implementation, the advertisement display terminal may be an application installed in a television terminal, or may also be an application installed in a device such as a projector. Correspondingly, the user equipment to which the client belongs is other equipment different from the above equipment, that is, the user equipment may be a mobile phone, a smart tablet or the like used by the user.
The graphic code can be a two-dimensional code, the advertisement display end can splice the target identification after the link address of the preset page, and the splicing result is coded into the corresponding two-dimensional code based on the Libqrencode library.
The target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end and indicating that the target advertisement is put on the advertisement display end at this time.
In one implementation, when the advertisement delivery server needs to deliver an advertisement in an advertisement display, a unique identifier (e.g., a random number) may be generated and sent to the advertisement display, indicating that the advertisement is currently delivered in the advertisement display. Accordingly, based on the unique identifier, the advertisement delivery server can also determine that the advertisement is associated with (i.e., the advertisement is delivered at) the advertisement display.
The link address of the preset page (which may be referred to as an intermediate page in the embodiment of the present invention) may be a URL (Uniform Resource Locator) of the preset page. The preset page may be preset by a technician, and the logic processing in the embodiment of the present invention may be implemented by the preset page.
For step S104, in an embodiment, the client may splice the target identifier behind the preset interface through a preset page, and send a splicing result to the advertisement delivery server. The preset interface is used for requesting to acquire the link address of the landing page. Correspondingly, after receiving the splicing result sent by the client, the advertisement delivery server can send the link address of the landing page of the advertisement (namely the target advertisement) corresponding to the target identifier to the preset page based on the preset interface.
For example, the advertisement delivery server may send a redirection (e.g., may be 302 redirection) response for the link address of the landing page to the preset page, and accordingly, the client may redirect the preset page to the landing page according to the redirection response.
In one embodiment, the preset page is an HTML5 page, and accordingly, the speed of logic processing based on the preset page can be increased, and the loading speed of the landing page of the target advertisement is increased.
In addition, the page file of the preset page is located in a CDN (Content Delivery Network), and accordingly, the access speed of the client accessing the preset page can be increased, and further, the loading speed of the landing page of the target advertisement can be increased.
In one implementation, the HTML5 page may be a static HTML page. For example, a page file of the HTML5 page may be generated and deployed to the CDN based on Webpack (module packager, whose main goal is to package JavaScript files together), vue3 (a set of progressive JavaScript frames used to build a user interface), and ES6 (a standardized scripting programming language).
The advertisement delivery server may be a server where landing pages of targeted advertisements are located, and the advertisement delivery server may collect relevant data of each delivered advertisement, and may further attribute the advertisements based on the relevant data of the advertisements. For example, relevant data for an advertisement may include: the identification of the advertisement display terminal placed by the advertisement, the number of goods purchased by the user through the advertisement, the time for the user to purchase goods through the advertisement, and the like.
With respect to step S105, the interactive behavior information of the user represents information of the user operation performed in the landing page. For example, the user operations may include: the user collects the commodity in the landing page, the user browses the evaluation of other users for the commodity in the landing page, and the user purchases the commodity displayed in the landing page.
In one embodiment, referring to fig. 2, on the basis of fig. 1, before the step S104, the method may further include the steps of:
s107: and detecting whether the landing page corresponding to the target identifier is allowed to be displayed to the user or not through a preset page.
Accordingly, the step S104 may include the following steps:
s1041: and under the condition that the landing page corresponding to the target identifier is allowed to be displayed to the user, sending a landing page jump request carrying the target identifier to the advertisement putting server through a preset page.
In the embodiment of the invention, the detection logic can be set in the preset page, and then after the preset page is loaded, the client can detect whether the landing page corresponding to the target identifier is allowed to be displayed to the user or not through the preset page. The detection standard according to which the detection is based may be preset by a technician according to the demand of advertisement delivery, or may be determined according to the authority of the client.
In one embodiment, referring to fig. 3, on the basis of fig. 2, the step S107 may include the following steps:
s1071: detecting whether the user equipment to which the client belongs is the specified user equipment or not, and detecting whether the client allows the user to perform interactive behaviors or not.
S1072: and if the user equipment to which the client belongs is the designated user equipment and the client allows the user to perform interactive behavior, determining that the landing page corresponding to the target identifier is allowed to be displayed to the user.
S1073: and if the user equipment to which the client belongs is not the designated user equipment and/or the client does not allow the user to perform interactive behavior, determining that the landing page corresponding to the target identifier is not allowed to be displayed to the user.
In the embodiment of the present invention, the designated user equipment may be user equipment installed with a preset operating system. For example, an advertiser only needs to push a targeted advertisement to a user using an android phone, and the preset operating system may be the android operating system. Correspondingly, when it is detected that the user equipment to which the client belongs is an IOS (apple mobile operating system) system, it may be determined that the user equipment to which the client belongs is not the designated user equipment; when it is detected that the user equipment to which the client belongs is the android operating system, it can be determined that the user equipment to which the client belongs is the designated user equipment.
In one implementation, the client that loads the preset page may be a general web browser in the user equipment, or may also be a built-in browser of an application program for scanning the graphic code in the user equipment.
For example, if the user scans a graphic code through an application program a in the user equipment, the client that loads the preset page is a built-in browser of the application program. The application program may limit the user from purchasing the commodity in the built-in browser, so that whether the client allows the user to perform the interaction or not can be detected.
For example, the built-in browser only allows the user to browse the landing page of the advertisement, but does not allow the user to interact with the landing page to limit the user's purchase of goods in the built-in browser. Accordingly, whether the client allows the user to perform the interactive behavior detection can be detected.
In one embodiment, if the landing page corresponding to the target identifier is not allowed to be displayed to the user, the preset window is displayed through the preset page.
In the embodiment of the present invention, for the above-mentioned embodiment, if it is determined that the user equipment to which the client belongs is not the designated user equipment, a first preset window may be displayed to remind the user that the user equipment currently used does not meet the purchase condition, and the interaction behavior of the user may be prevented.
If the client side does not allow the user to conduct the interactive behavior, a second preset window can be displayed to remind the user that the user is not allowed to conduct the interactive behavior in the current client side, and the interactive behavior of the user can be prevented. In addition, the user can be reminded to open the current page in the universal web browser of the user equipment through the second preset window so as to browse the landing page of the target advertisement.
In one embodiment, after the step S103, the method may further include the steps of:
and sending second advertisement attribution data to the advertisement putting server through the preset page.
Wherein the second advertisement attribution data comprises at least one of: and the detection result of the landing page corresponding to the target identifier is displayed to the user according to the equipment information of the user equipment to which the client belongs, the current time and whether the user is allowed to display the landing page corresponding to the target identifier.
In the embodiment of the present invention, after the preset page is loaded, the second advertisement attribution data may be further acquired through the processing logic in the preset page, and sent to the advertisement delivery server. For example, through the preset page, the second advertisement attribution data may be transmitted to the advertisement delivery server based on a Pingback (buried point) manner.
The device information of the user device to which the client belongs may be a type of an operating system and a type of a device of the user device. Whether the detection result of the landing page corresponding to the target identifier is allowed to be displayed to the user or not can be the landing page corresponding to the target identifier which is allowed to be displayed to the user, or the landing page corresponding to the target identifier which is not allowed to be displayed to the user.
Based on the processing, the time for scanning the graphic code of the target advertisement by the user, the device information of the user device used by the user and the detection result aiming at the user can be further determined, and further, based on the data, the delivery strategy of the target advertisement can be further optimized.
In one embodiment, the step S104 may include the following steps:
the method comprises the following steps: and awakening the target application program corresponding to the advertisement display end through a preset page.
Step two: and sending a landing page jump request carrying a target identifier to the advertisement delivery server through the target application program.
In the embodiment of the present invention, after the preset page is loaded, the client may further wake up an application program (i.e., a target application program) corresponding to the advertisement display terminal through the preset page.
For example, if the advertisement display terminal is an application a installed in a television terminal, the target application may be the application a installed in the user equipment to which the client belongs.
Since the user can fill in the account information when using the target application in the user device, that is, the target application can acquire the account information of the currently logged-in account. Wherein the account information may include at least one of: gender of the user, age of the user, occupation of the user, physical location of the user, and the like.
In one embodiment, the target application may be woken up based on Schema (Schema) protocol or based on deep link (deep link) rules.
Correspondingly, the link address of the landing page of the target advertisement can be obtained through the target application program, and the landing page is loaded in the built-in browser of the target application program. In addition, the account information can be sent to the advertisement putting server through the target application program, and the effect of attributing the advertisements can be improved.
In one embodiment, the graphic code may further include preset parameters. Based on the preset parameters, the client can determine whether to detect to determine whether to allow the landing page corresponding to the target identifier to be displayed to the user, and also determine whether to wake up the target application program.
Based on the same inventive concept, an embodiment of the present invention further provides a page loading system, referring to fig. 4, where fig. 4 is a structural diagram of the page loading system provided in the embodiment of the present invention, and the system includes: advertisement display 401, client 402 and advertisement delivery server 403, wherein:
the advertisement display terminal 401 is configured to generate a graphic code based on the target identifier and a link address of a preset page; wherein the target identifier is used to indicate the association relationship between the target advertisement and the advertisement display terminal 401.
The client 402 is used for acquiring the graphic code, analyzing the graphic code and obtaining a target identifier and a link address of a preset page; loading a preset page according to a link address of the preset page; and sending a landing page skip request carrying the target identifier to the advertisement delivery server 403 through a preset page.
And the advertisement delivery server 403 is used for sending the link address of the landing page of the target advertisement to the client 402 when the landing page jump request is received.
The client 402 is also used for loading the landing page based on the link address of the landing page; the first advertisement attribution data is transmitted to the advertisement delivery server 403 through the landing page.
Wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
And the advertisement delivery server 403 is further configured to receive the first advertisement attribution data sent by the client 402.
Based on the page loading system provided by the embodiment of the invention, the client can send the target identification and the interactive behavior information of the user to the advertisement delivery server, and the target identification is used for indicating the association relationship between the target advertisement and the advertisement display end, so that the advertisement delivery server associates the interactive behavior information of the user with the advertisement display end according to the target identification. That is, based on the data, it is possible to specify an interactive behavior of a user generated by an advertisement displayed in the advertisement display terminal, and further, it is possible to improve a success rate of attributing an advertisement.
Referring to fig. 5, fig. 5 is an interaction diagram of a page loading method according to an embodiment of the present invention, where the method may be applied to the page loading system, and the method may include the following steps:
s501: and the advertisement display end generates a graphic code based on the target identifier and the link address of the preset page and displays the graphic code.
S502: the client acquires the graphic code from the advertisement display end, and analyzes the graphic code to obtain a target identifier and a link address of a preset page; and loading the preset page according to the link address of the preset page.
S503: and the client detects whether the landing page corresponding to the target identifier is allowed to be displayed to the user or not through a preset page.
S504: and under the condition that the landing page corresponding to the target identifier is allowed to be displayed to the user, the client sends a landing page jump request carrying the target identifier to the advertisement putting server through a preset page.
S505: and the advertisement delivery server sends the link address of the landing page of the target advertisement to the client.
S506: and the client loads the landing page based on the link address of the landing page.
S507: through the landing page, the client sends first advertisement attribution data to the advertisement delivery server.
Wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
Referring to fig. 6, fig. 6 is a schematic diagram of a landing page for loading advertisements based on an intermediate page according to an embodiment of the present invention.
In fig. 6, the logical processing unit, the page rendering unit, and the HTML container unit may be initialized. Specifically, the logic processing unit is used for processing external data, processing specific interaction control such as user interaction and the like; the page drawing unit is used for setting the basic style of the page elements according to the preset configuration; and the HTML container unit is used for providing a container for the logic processing unit and the page drawing unit.
After the initialization of the three units is completed, the client can analyze the graphic code to obtain the link address and the target identifier of the preset page (i.e., the middle page), and load the preset page. And awakening the corresponding target application program in the user equipment through the awakening application program module in the preset page, and further loading the preset page in the built-in browser of the target application program.
After the preset page is loaded, analyzing the preset parameters in the graphic code through a parameter analysis module in the preset page, and judging whether the user equipment to which the client belongs is the appointed user equipment through a logic judgment module according to the preset parameters.
If the user equipment to which the client belongs is not the designated user equipment, a first preset window can be displayed to prevent the interaction behavior of the user.
If the user equipment to which the client belongs is the designated user equipment, whether the client allows the interactive behavior or not can be further judged, that is, whether the client allows the interactive behavior or not is judged.
And if the client does not allow the interactive behavior, displaying a second preset window to prevent the interactive behavior of the user.
And if the client side allows the interactive behavior, splicing the target identification behind a preset interface through a landing page jump request module in a preset page, and sending a splicing result to an advertisement delivery server. And after receiving the splicing result, the advertisement delivery server sends the link address of the landing page of the target advertisement corresponding to the target identification to the client based on the preset interface. Further, the client can obtain the link address of the landing page and load the landing page based on the link address.
In addition, before the link address of the landing page is acquired, second advertisement attribution data can be sent to the advertisement putting server through a log sending module in a preset page.
Based on the same inventive concept, an embodiment of the present invention further provides a page loading apparatus, referring to fig. 7, where fig. 7 is a structural diagram of the page loading apparatus provided in the embodiment of the present invention, the apparatus is applied to a client, and the apparatus may include:
the graphic code acquisition module 701 is used for acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on a target identifier and a link address of a preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end;
a graphic code analyzing module 702, configured to analyze the graphic code to obtain the target identifier and the link address of the preset page;
a preset page loading module 703, configured to load the preset page according to the link address of the preset page;
a skip request sending module 704, configured to send a landing page skip request carrying the target identifier to an advertisement delivery server through the preset page;
a landing page loading module 705, configured to load the landing page based on the link address of the landing page when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server for the landing page skip request;
a first data sending module 706, configured to send first advertisement attribution data to the advertisement delivery server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
Optionally, the apparatus further comprises:
the detection module is used for detecting whether the landing page corresponding to the target identifier is allowed to be displayed to a user or not through the preset page before the landing page jump request carrying the target identifier is sent to the advertisement delivery server through the preset page;
the skip request sending module 704 is specifically configured to send a landing page skip request carrying the target identifier to an advertisement delivery server through the preset page under the condition that the landing page corresponding to the target identifier is allowed to be displayed to a user.
Optionally, the apparatus further comprises:
and the preset window display module is used for displaying a preset window through the preset page if the landing page corresponding to the target identifier is not allowed to be displayed to a user.
Optionally, the detection module includes:
the detection submodule is used for detecting whether the user equipment to which the client belongs is the appointed user equipment or not and detecting whether the client allows the user to perform interactive behaviors or not;
the first determining submodule is used for determining that the landing page corresponding to the target identifier is allowed to be displayed to the user if the user equipment to which the client belongs is the appointed user equipment and the client allows the user to perform an interactive behavior;
and the second determining submodule is used for determining that the landing page corresponding to the target identifier is not allowed to be displayed to the user if the user equipment to which the client belongs is not the designated user equipment and/or the client does not allow the user to perform interactive behavior.
Optionally, the apparatus further comprises:
a second data sending module, configured to send second advertisement attribution data to the advertisement delivery server through the preset page after the preset page is loaded; wherein the second advertisement attribution data comprises at least one of: and the detection result of the landing page corresponding to the target identifier is displayed to the user according to the equipment information of the user equipment to which the client belongs, the current time and whether the user equipment is allowed to display the landing page corresponding to the target identifier.
Optionally, the skip request sending module 704 includes:
the awakening sub-module is used for awakening the target application program corresponding to the advertisement display end through the preset page;
and the skip request sending submodule is used for sending a landing page skip request carrying the target identifier to an advertisement delivery server through the target application program.
Optionally, the preset page is an HTML5 page.
An embodiment of the present invention further provides an electronic device, as shown in fig. 8, which includes a processor 801, a communication interface 802, a memory 803, and a communication bus 804, where the processor 801, the communication interface 802, and the memory 803 complete mutual communication through the communication bus 804,
a memory 803 for storing a computer program;
the processor 801 is configured to implement the following steps when executing the program stored in the memory 803:
acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on a target identifier and a link address of a preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end;
analyzing the graphic code to obtain the target identification and the link address of the preset page;
loading the preset page according to the link address of the preset page;
sending a landing page jump request carrying the target identifier to an advertisement delivery server through the preset page;
when the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server aiming at the landing page jump request, is received, loading the landing page based on the link address of the landing page;
sending first advertisement attribution data to the advertisement delivery server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the page loading method in any of the above embodiments.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the page loading method of any of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus, system, electronic device, computer-readable storage medium, and computer program product embodiments, the description is relatively simple as it is substantially similar to the method embodiments, and reference may be made to some descriptions of the method embodiments for relevant points.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (11)
1. A page loading method is applied to a client side and comprises the following steps:
acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on a target identifier and a link address of a preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end;
analyzing the graphic code to obtain the target identification and the link address of the preset page;
loading the preset page according to the link address of the preset page;
sending a landing page jump request carrying the target identifier to an advertisement delivery server through the preset page;
when the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server aiming at the landing page jump request, is received, loading the landing page based on the link address of the landing page;
sending first advertisement attribution data to the advertisement delivery server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
2. The method according to claim 1, wherein before sending the landing page skip request carrying the target identifier to an advertisement delivery server through the preset page, the method further comprises:
detecting whether a landing page corresponding to the target identifier is allowed to be displayed to a user or not through the preset page;
the sending of the landing page jump request carrying the target identifier to the advertisement delivery server through the preset page comprises the following steps:
and under the condition that the landing page corresponding to the target identifier is allowed to be displayed to the user, sending a landing page jump request carrying the target identifier to an advertisement putting server through the preset page.
3. The method of claim 2, further comprising:
and if the landing page corresponding to the target identifier is not allowed to be displayed to the user, displaying a preset window through the preset page.
4. The method of claim 2, wherein the detecting whether the landing page corresponding to the target identifier is allowed to be displayed to a user comprises:
detecting whether the user equipment to which the client belongs is appointed user equipment or not, and detecting whether the client allows a user to perform an interactive behavior or not;
if the user equipment to which the client belongs is designated user equipment and the client allows a user to perform an interactive behavior, determining that a landing page corresponding to the target identifier is allowed to be displayed to the user;
and if the user equipment to which the client belongs is not the designated user equipment and/or the client does not allow the user to perform interactive behavior, determining that the landing page corresponding to the target identifier is not allowed to be displayed to the user.
5. The method of claim 2, wherein after said loading said default page, said method further comprises:
sending second advertisement attribution data to the advertisement putting server through the preset page; wherein the second advertisement attribution data comprises at least one of: and the detection result of the landing page corresponding to the target identifier is displayed to the user according to the equipment information of the user equipment to which the client belongs, the current time and whether the user equipment is allowed to display the landing page corresponding to the target identifier.
6. The method according to claim 1, wherein the sending a landing page skip request carrying the target identifier to an advertisement delivery server through the preset page comprises:
awakening a target application program corresponding to the advertisement display terminal through the preset page;
and sending a landing page jump request carrying the target identifier to an advertisement delivery server through the target application program.
7. The method according to any one of claims 1-6, wherein the predetermined page is a hypertext markup language, HTML5 page.
8. A page loading system, the system comprising: advertisement display end, client and advertisement putting server, wherein:
the advertisement display terminal is used for generating a graphic code based on the target identification and the link address of the preset page; the target mark is used for indicating the incidence relation between a target advertisement and the advertisement display end;
the client is used for acquiring the graphic code and analyzing the graphic code to obtain the target identifier and the link address of the preset page; loading the preset page according to the link address of the preset page; sending a landing page jump request carrying the target identifier to the advertisement delivery server through the preset page;
the advertisement delivery server is used for sending the link address of the landing page of the target advertisement to the client when the landing page jump request is received;
the client is also used for loading the landing page based on the link address of the landing page; sending first advertisement attribution data to the advertisement delivery server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification;
the advertisement putting server is also used for receiving the first advertisement attribution data sent by the client.
9. A page loading apparatus, wherein the apparatus is applied to a client, the apparatus comprising:
the graphic code acquisition module is used for acquiring a graphic code aiming at the target advertisement from the advertisement display end; the graphic code is generated based on a target identifier and a link address of a preset page; the target mark is used for indicating the incidence relation between the target advertisement and the advertisement display end;
the graphic code analysis module is used for analyzing the graphic code to obtain the target identification and the link address of the preset page;
the preset page loading module is used for loading the preset page according to the link address of the preset page;
a skip request sending module, configured to send a landing page skip request carrying the target identifier to an advertisement delivery server through the preset page;
a landing page loading module, configured to load the landing page based on the link address of the landing page when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server for the landing page skip request;
the first data sending module is used for sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identification.
10. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1 to 7 when executing a program stored in the memory.
11. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of claims 1 to 7.
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