CN111783008A - Information display method, device, equipment and medium - Google Patents
Information display method, device, equipment and medium Download PDFInfo
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- CN111783008A CN111783008A CN201910271729.5A CN201910271729A CN111783008A CN 111783008 A CN111783008 A CN 111783008A CN 201910271729 A CN201910271729 A CN 201910271729A CN 111783008 A CN111783008 A CN 111783008A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
The embodiment of the invention discloses an information display method, an information display device, information display equipment and an information display medium, wherein the method comprises the following steps: after a triggering event for a front-chain advertisement area in a current page is detected, jumping to a landing page corresponding to a front-chain advertisement for displaying; and if the landing page comprises a form component and the form component is not displayed currently, adjusting the display content of the landing page to enable the form component to be displayed on a screen, wherein the form component is used for information filling of a user. The method provided by the embodiment of the invention directly displays the form components in the landing page when the landing page corresponding to the front-chain advertisement is displayed, so that the conversion path of the advertisement is shortened and the conversion rate of the advertisement is improved on the premise of not being limited by the version of an application program and not influencing the readability, the robustness and the expandability of a project.
Description
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to an information display method, device, equipment and medium.
Background
With the development of the internet industry, internet advertisements have become an important way for advertisers to promote popularity and expand product sales. With the maturity of front-end technology and the development of mobile phone hardware, a light browser engine is implanted into an APPlication, and the development of a Hyper Text Markup Language (HTML) fifth edition (HTML5) has the advantages of cross-platform performance, short development period, strong compatibility and the like, so that the light browser engine is also adopted by more and more applications (apps).
At present, after a user opens an information recommendation list page of an APP, one or more front-link advertisements can be seen on the page, when the user clicks a conversion component of a certain front-link advertisement, the user jumps to a landing page corresponding to the advertisement, detailed information of the advertisement can be displayed on the page, if the advertisement is a form type advertisement needing to collect user information, a form component can be displayed on the page, and the user can fill related information in the form component.
The form component is generally positioned at the tail part of the page, so that a user is required to find the position of the form component by himself to fill in related information, and therefore, the conversion path of the advertisement is long, and the conversion rate of the advertisement is affected. There are two approaches to shorten the advertisement conversion path: firstly, a pop-up frame component is developed by using native frames such as User Interfaces (UIs) of iOS and Android (Android), animations and the like, and when a user clicks a conversion component of an advertisement, an input frame pops up on a screen so that the user can input related information; and secondly, an input box is directly added below the front-chain advertisement displayed on the information recommendation list page, so that the user can fill in the relevant information.
The two schemes for shortening the advertisement conversion path have the following defects: the first approach to developing a popup component and animation effects using the framework of an operating system would result in: the end capability can only be used along with the APP version, and the interaction is single; and secondly, the form filling component is directly placed on the information recommendation list page, so that the code amount of the information recommendation list page is greatly increased, the realization logic is more complex, and the coupling of the project is greatly increased, thereby seriously influencing the readability, the robustness and the expandability of the project.
Disclosure of Invention
Embodiments of the present invention provide an information display method, apparatus, device, and medium, so as to shorten a conversion path of an advertisement and improve a conversion rate of the advertisement on the premise of not being limited by an APP version and not affecting readability, robustness, and expandability of an item.
In a first aspect, an embodiment of the present invention provides an information display method, including:
after a triggering event for a front-chain advertisement area in a current page is detected, jumping to a landing page corresponding to a front-chain advertisement for displaying;
and if the landing page comprises a form component and the form component is not displayed currently, adjusting the display content of the landing page to enable the form component to be displayed on a screen, wherein the form component is used for information filling of a user.
In a second aspect, an embodiment of the present invention further provides an information display apparatus, including:
the landing page display module is used for jumping to a landing page corresponding to a front-chain advertisement for display after a triggering event of a front-chain advertisement area in a current page is detected;
and the form component display module is used for adjusting the display content of the landing page to display the form component on a screen if the landing page contains the form component and the form component is not displayed currently, and the form component is used for filling information by a user.
In a third aspect, an embodiment of the present invention further provides a computer device, where the computer device includes:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement an information display method as provided by any of the embodiments of the invention.
In a fourth aspect, the embodiments of the present invention further provide a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information display method provided in any embodiment of the present invention.
The embodiment of the invention skips to a landing page corresponding to the front-chain advertisement for displaying after detecting the trigger event of the front-chain advertisement area in the current page; if contain the form subassembly in the page that falls to the ground and the form subassembly is not shown at present, then the adjustment fall to the ground the display content of page, so that the form subassembly shows on the screen, the form subassembly is used for the user to carry out information filling in, through when showing the page that falls to the ground that the front chain advertisement corresponds, directly shows the form subassembly that falls to the ground in the page, has realized not receiving under APP version restriction and do not influence under the prerequisite of project readability, robustness, scalability, having shortened the conversion route of advertisement, improves the conversion rate of advertisement.
Drawings
Fig. 1 is a flowchart of an information display method according to an embodiment of the present invention;
FIG. 2 is a flowchart of an information display method according to a second embodiment of the present invention;
fig. 3a is a flowchart of an information display method according to a third embodiment of the present invention;
FIG. 3b is a diagram of a form component pre-implementation process according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of an information display device according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of a computer device according to a fifth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an information display method according to an embodiment of the present invention. The method may be performed by an information display apparatus, which may be implemented in software and/or hardware, for example, which may be configured in a computer device. As shown in fig. 1, the method specifically includes:
s110, after a trigger event of a front-chain advertisement area in the current page is detected, jumping to a landing page corresponding to the front-chain advertisement for displaying.
In this embodiment, the trigger event of the front-chain advertisement area is generated according to a user operation, and is used to control the information display device to display the event of the front-chain advertisement corresponding to the front-chain advertisement area. The landing page corresponding to the front-chain advertisement is a webpage which is displayed to the user and used for displaying the details of the front-chain advertisement.
Illustratively, after a user opens any information recommendation list page of an application program, one or more front-chain advertisements can be seen on the opened current page, the user can trigger a display event of a landing page corresponding to the front-chain advertisements by clicking a conversion component in a certain front-chain advertisement area, at this time, the information display device detects the trigger event of the user to the front-chain advertisement area in the current page, and jumps to the landing page corresponding to the front-chain advertisement area for display according to a preset jump mode and a preset jump link. Optionally, the conversion component of the front-chain advertisement may be a button corresponding to the front-chain advertisement in the page, and may also be a link corresponding to the front-chain advertisement in the page. And after the page finishes jumping, the displayed page of the front-chain advertisement can be the first screen content of the landing page and can also be the non-first screen content of the landing page.
In an embodiment of the present invention, the triggering event for the previous advertisement area in the current page includes: and clicking a preset button in a front chain advertisement area in the current page, wherein the preset button is added to the front chain advertisement area when the ground page corresponding to the front chain advertisement is determined to contain a form component and the form component is not positioned at the first screen position of the ground page.
Alternatively, buttons may be set in the page in advance, and attributes of the buttons (such as a jump mode, a jump link, and the like) may be set. The button is used for a user to click so as to trigger a display event of the landing page corresponding to the front-chain advertisement. In this embodiment, the preset button is added to the front-chain advertisement area when it is determined that the landing page corresponding to the front-chain advertisement includes the form component and the form component is not located at the first screen position of the landing page.
Generally, when a user jumps to a landing page corresponding to a front-chain advertisement after detecting a trigger event of the user to a front-chain advertisement area, the first screen content of the landing page is usually displayed. Therefore, in order to ensure that the form component can be displayed to the user when the form component is located at any position in the landing page and a trigger event is generated by the user in response, a preset button can be added to the front-chain advertisement area when the form component is determined not to be located at the initial screen position of the landing page, so that the user can trigger the trigger event of the front-chain advertisement area by clicking the preset button.
In one embodiment of the present invention, the preset button displays preset document information, and the front-chain advertisement area displays advertisement subtitles; the preset file information and/or the advertisement subheading are determined according to the content of the menu component in the landing page corresponding to the front-chain advertisement.
Optionally, the document information may be generated in advance according to the content of the form component in the landing page to serve as preset document information, the advertisement subtitle may be generated according to the specific content of the front-link advertisement to serve as a preset advertisement subtitle, when a preset button is added to the front-link advertisement region, the preset document information is added to the preset button, and the preset advertisement subtitle is added to a region other than the preset button in the front-link advertisement region. Optionally, the preset case information generally has a small number of words, such as "participate immediately", "grab immediately", "register immediately", and the like, and the preset advertisement subtitle generally has more specific content than the preset case information, such as "ten thousand challenge matches", cash is distributed immediately "," 1 yuan grabs xxx "," register obtains xxx ", and the like.
In one embodiment of the present invention, the preset document information and the preset advertisement subtitle may be determined in a machine learning manner. Optionally, a document information generation model and a subtitle generation model may be respectively established to respectively generate document information and an advertisement subtitle, or an overall parameter generation model may be established to directly generate document information and an advertisement subtitle.
Illustratively, the historical form component and the file information corresponding to the historical form component can be acquired, a file sample pair is generated according to the historical form component and the file information corresponding to the historical form component, and the established file generation model is trained on the basis of the generated file sample pair to obtain the trained file generation model. And when generating the document information, inputting the form component into the trained document generation model, and acquiring the document information output by the document generation model as preset document information. And acquiring a history form component and advertisement subtitles corresponding to the history form component, generating a subtitle sample pair according to the history form component and the advertisement subtitles corresponding to the history form component, and training the established subtitle generation model based on the generated subtitle sample pair to obtain the trained subtitle generation model. And when the advertisement subtitles are generated, inputting the form component into the trained subtitle generating model, and obtaining the advertisement subtitles output by the subtitle generating model as preset advertisement subtitles.
Or acquiring the historical form component, the pattern information corresponding to the historical form component and the advertisement subtitles corresponding to the historical form component, generating a parameter sample pair according to the historical form component, the pattern information corresponding to the historical form component and the advertisement subtitles corresponding to the historical form component, and training a pre-established parameter generation model based on the generated parameter sample pair to obtain a trained parameter generation model. When generating the file information and the advertisement subtitles, inputting the form component into the trained parameter generation model, obtaining the file parameters and the advertisement subtitles output by the parameter generation model, taking the obtained file parameters as preset file parameters, and taking the obtained advertisement subtitles as preset advertisement subtitles.
In another embodiment of the invention, the document information and the advertisement subheading corresponding to the table component in the landing page can be determined by analyzing the HTML file of the landing page.
S120, if the form component is contained in the landing page and is not displayed currently, adjusting the display content of the landing page to enable the form component to be displayed on a screen.
In this embodiment, the form component is used for information filling by a user. Optionally, the currently displayed position area and the position area of the form component in the landing page may be compared, and whether the form component is displayed is determined according to the comparison result. When the form component is not displayed, the form component can be displayed in the display area by adjusting the display content of the landing page. Optionally, when the form component is not displayed, the landing page can be controlled to slide, and the form component is displayed. Optionally, the landing page can be controlled to directly jump to the position of the form component, and the form component is displayed. By means of the form component preposition, the conversion path can be greatly shortened, the advertisement experience is optimized, and the conversion rate of the advertisement is improved.
The embodiment of the invention skips to a landing page corresponding to the front-chain advertisement for displaying after detecting the trigger event of the front-chain advertisement area in the current page; if contain the form subassembly in the page that falls to the ground and the form subassembly is not shown at present, then the adjustment fall to the ground the display content of page, so that the form subassembly shows on the screen, the form subassembly is used for the user to carry out information filling in, through when showing the page that falls to the ground that the front chain advertisement corresponds, directly shows the form subassembly that falls to the ground in the page, has realized not receiving under APP version restriction and do not influence under the prerequisite of project readability, robustness, scalability, having shortened the conversion route of advertisement, improves the conversion rate of advertisement.
Example two
Fig. 2 is a flowchart of an information display method according to a second embodiment of the present invention. The present embodiment is further optimized on the basis of the above-described embodiments. As shown in fig. 2, the method includes:
s210, after a trigger event of a front-chain advertisement area in a current page is detected, a webpage view control is created, and a network address of a landing page corresponding to a front-chain advertisement is obtained.
In this embodiment, a landing page corresponding to the front-chain advertisement is displayed through the web view control. The webpage view control is a WebView control, the WebView is a control used for displaying HTML text content, and the WebView control can enable a webpage to be easily embedded into an APP and can also be directly and mutually called with the Javascript.
Optionally, the network address of the landing page corresponding to the front-chain advertisement may be obtained through a preset jump parameter. Optionally, after a trigger event for a front-chain advertisement region in the current page is detected, a web view control is created, a network address of a landing page corresponding to the front-chain advertisement is acquired, and the landing page of the front-chain advertisement is displayed based on the created web view control and the acquired network address of the landing page.
S220, downloading the hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file.
In this embodiment, after the network address of the landing page is obtained, the HTML file of the landing page is downloaded by accessing the network address of the landing page, and then rendering data corresponding to the landing page is generated according to the downloaded HTML file.
Optionally, the HTML file may be rendered by a rendering engine to generate rendering data corresponding to the landing page. Generally, the step of rendering the HTML file includes: analyzing the HTML file to generate a Document Object Model (DOM) tree; calculating Style data according to Cascading Style Sheets (CSS) files; and generating a rendering tree by combining the DOM tree and the CSS file, and finally obtaining rendering data corresponding to the landing page.
And S230, displaying the first screen content of the landing page through the webpage view control based on the rendering data.
And after generating rendering data corresponding to the landing page, rendering the first screen content of the landing page based on the rendering data through the WebView control. Optionally, when the user jumps to the landing page corresponding to the front-chain advertisement to display, the first screen content of the landing page is not required to be displayed, and the rendering data may be adjusted according to the display requirement to render the display content required to be displayed. Optionally, the rendering of the landing page can be realized by a setWebClient method in a WebView control.
S240, if the landing page comprises the form component and the form component is not displayed currently, adjusting the display content of the landing page to enable the form component to be displayed on a screen.
According to the technical scheme of the embodiment of the invention, on the basis of the embodiment, the display of the landing page corresponding to the forward-link advertisement is specifically jumped to, and the web address of the landing page corresponding to the forward-link advertisement is obtained by creating a web page view control; downloading a hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file; and displaying the first screen content of the landing page through the webpage view control based on the rendering data, and rendering the landing page through the webpage view control, so that the application program developed by the method can be used in a cross-platform manner, and the code development cost is reduced.
EXAMPLE III
Fig. 3a is a flowchart of an information display method according to a third embodiment of the present invention. The present embodiment is further optimized on the basis of the above-described embodiments. As shown in fig. 3a, the method comprises:
s310, after a trigger event of a front-chain advertisement area in the current page is detected, a webpage view control is created.
S320, obtaining a control script address corresponding to the front chain advertisement, downloading a control script based on the control script address, and injecting the control script into the webpage view control.
In this embodiment, in order to monitor whether the form component is included in the landing page and whether the form component included in the landing page is displayed, the control script may be preset, and the control script may be run to identify the form component included in the landing page and the position information of the form component. Optionally, the control script may be a JavaScript SDK script.
Optionally, for a landing page corresponding to the front-chain advertisement, the advertiser may support the function of checking out the smart form component on the information display platform, and the information display platform dynamically updates the JavaScript SDK script according to the operation of the advertiser, so that the updated JavaScript SDK script may identify the page elements in the landing page corresponding to the front-chain advertisement, identify the form component in the landing page, and calculate the position of the form component.
In an implementation manner of this embodiment, a control script address corresponding to a front-chain advertisement may be obtained through a preset jump parameter of the front-chain advertisement, a control script corresponding to the front-chain advertisement is downloaded by accessing the control script address, and then the control script is injected into a web page view control.
Optionally, the JavaScript SDK script may be injected into the WebView control by an onPageFinished method in the WebView control, and for example, WebView.
S330, acquiring a network address of a landing page corresponding to the front-chain advertisement, downloading a hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file.
In the present embodiment, the execution order of S320 and S330 is not limited. Optionally, S320 and S330 may be executed in parallel, that is, the operations of obtaining a control script address corresponding to the front-chain advertisement, downloading the control script based on the control script address, injecting the control script into the web page view control, obtaining a web address of the landing page corresponding to the front-chain advertisement, downloading the html file of the landing page based on the web address, and generating rendering data corresponding to the landing page according to the html file may be executed at the same time.
S340, displaying the first screen content of the landing page through the webpage view control based on the rendering data.
S350, running the control script file through the webpage view control to identify the form components contained in the landing page, calculating position data of the form components, and sliding the landing page to the form components when the form components are determined not to be located at the head screen of the landing page according to the position data.
In this embodiment, after the control script file is injected into the web view control, the injected control script file is run through the web view control, the form component included in the landing page is identified, the position data of the form component in the identified landing page is calculated, and whether the form component is located in the first screen of the landing page is determined according to the position data displayed by the first screen and the position data of the form component.
Optionally, the position range data corresponding to the first screen of the landing page can be acquired, the position data of the form component is matched with the position range data of the first screen, if the position data of the form component is not in the position range data of the first screen, the form component is judged not to be located in the first screen of the landing page, the landing page is controlled to slide, and the form component is displayed. Alternatively, the position data of the form component may be the position coordinates of each vertex of the form component, or the position data of the upper edge and the position data of the lower edge of the form component. Matching the position data of the form component with the position range data of the first screen can be realized by matching the position coordinates of each vertex of the form component with the position range data of the first screen respectively, and can also be realized by matching the position data of the lower edge of the form component with the position range data of the first screen.
In an embodiment of the present invention, the identifying the form component included in the landing page includes: and traversing each element to be displayed contained in the rendering data of the landing page, and if the traversed current element to be displayed conforms to the enumerated characteristics of the form, determining that the traversed current element to be displayed is a form component. Optionally, each element to be displayed included in the rendering data of the landing page may be obtained, whether each element to be displayed conforms to the enumeratable feature of the form is determined, and if any element to be displayed conforms to the enumeratable feature of the form, the element to be displayed is determined to be a form component. For example, whether the element to be displayed conforms to the enumeratable feature of the form can be determined through functions such as for … in, object.
In an embodiment of the present invention, the sliding the landing page to the form component includes: and calculating a distance value between the top point below the form component and the lower edge of the screen, and sliding the floor page upwards for a distance not less than the calculated distance value so as to display the form component on the screen.
Optionally, when the form component is not displayed, the distance value between the lower vertex of the form component and the lower edge of the screen can be calculated according to the position coordinates of the lower vertex of the form component and the position coordinates of the lower edge of the screen in the landing page, and the sliding distance of the landing page, which is not less than the distance value, is controlled according to the distance value, so that the form component is displayed on the screen. It should be noted that, the maximum sliding distance of the landing page may also be calculated according to the size of the form component and the calculated distance value, so that the sliding distance of the landing page is between the distance value and the maximum sliding distance, so that the form component is completely displayed on the screen.
For example, if the calculated distance value is 5 cm and the distance value between the upper edge and the lower edge of the form assembly is 6 cm, the maximum sliding distance is 11 cm, and the sliding distance of the landing page is controlled to be between 6 cm and 11 cm, so that the form assembly is completely displayed on the screen.
Fig. 3b is a schematic diagram of a form component pre-implementation process according to a third embodiment of the present invention. As shown in fig. 3b, the left side is the main page (main list) of the information recommendation list, wherein the main list includes the front-chain advertisement area, and the front-chain advertisement area includes: the method comprises the steps that an advertisement title and subtitle area 310b, an advertisement content display area 320b and a form conversion area 330b are included, after a trigger event of a user to any area in a front-chain advertisement area is detected, a JavaScript SDK script address is transmitted to a WebView control corresponding to a landing page through a CMD (command), the JavaScript SDK script is downloaded based on the JavaScript SDK script address, the JavaScript SDK script is injected into the WebView control, the injected JavaScript SDK script is operated through the WebView control, form components in the landing page are identified, position data of the form components are calculated, and the form components 340b are displayed on a screen according to the position data of the form components.
The technical proposal of the embodiment of the invention is that on the basis of the embodiment, the control script address corresponding to the front-chain advertisement is obtained after the webpage view control is created, the control script is downloaded based on the control script address, the control script is injected into the operation of the webpage view control, and the control script file is operated through the webpage view control, to identify form components contained in the landing page and to calculate position data of the form components, and when it is determined that the form component is not located at the head screen of the landing page according to the position data, sliding the landing page to the form component, embedding a control script by using a front-end development technology, when the page jump is realized, the page jump system can automatically position and roll to a form component interface, and has the characteristics of high efficiency, friendly user experience, simplicity and easiness in access.
Example four
Fig. 4 is a schematic structural diagram of an information display device according to a fourth embodiment of the present invention. The information display device may be implemented in software and/or hardware, for example, the information display device may be configured in a computer device. As shown in fig. 4, the apparatus includes a landing page display module 410 and a form component display module 420, wherein:
the landing page display module 410 is configured to jump to a landing page corresponding to a front-chain advertisement for display after detecting a trigger event for a front-chain advertisement area in a current page;
and a form component display module 420, configured to adjust display content of the landing page to display the form component on a screen if the landing page includes the form component and the form component is not currently displayed, where the form component is used for a user to fill in information.
In the embodiment of the invention, after a landing page display module detects a trigger event of a front-chain advertisement area in a current page, a landing page corresponding to a front-chain advertisement is skipped to display; form subassembly display module is used for if contain the form subassembly in falling to the ground the page and the form subassembly is not shown at present, then adjusts the display content of falling to the ground the page, so that the form subassembly shows on the screen, the form subassembly is used for the user to carry out information filling in, through when showing the page that falls to the ground that the front chain advertisement corresponds, directly shows the form subassembly that falls to the ground in the page, has realized not receiving under APP version restriction and not influencing under the prerequisite of project readability, robustness, scalability, has shortened the conversion route of advertisement, improves the conversion rate of advertisement.
On the basis of the above scheme, the landing page display module 410 includes:
the page address acquisition unit is used for creating a webpage view control and acquiring a network address of a landing page corresponding to the front-chain advertisement;
the rendering data generating unit is used for downloading the hypertext markup language file of the landing page based on the network address and generating rendering data corresponding to the landing page according to the hypertext markup language file;
and the first screen content display unit is used for displaying the first screen content of the landing page through the webpage view control based on the rendering data.
On the basis of the above scheme, the landing page display module 410 further includes:
the control script injection unit is used for acquiring a control script address corresponding to the front-chain advertisement after a webpage view control is created, downloading a control script based on the control script address, and injecting the control script into the webpage view control;
correspondingly, the form component display module 420 is specifically configured to:
and running the control script file through the webpage view control to identify the form component contained in the landing page and calculate the position data of the form component, and sliding the landing page to the form component when the form component is determined not to be positioned at the head screen of the landing page according to the position data.
On the basis of the above scheme, the control script injection unit is specifically configured to:
and when generating rendering data of the title in the landing page, injecting the control script into the webpage view control.
On the basis of the scheme, the control script is a JavaScript SDK script.
On the basis of the above scheme, the form component display module 420 is specifically configured to:
and traversing each element to be displayed contained in the rendering data of the landing page, and if the traversed current element to be displayed conforms to the enumerated characteristics of the form, determining that the traversed current element to be displayed is a form component.
On the basis of the above scheme, the form component display module 420 is specifically configured to:
and calculating a distance value between the top point below the form component and the lower edge of the screen, and sliding the floor page upwards for a distance not less than the calculated distance value so as to display the form component on the screen.
On the basis of the above scheme, the landing page display module 410 is specifically configured to:
the method comprises the steps that a trigger event of a front chain advertisement area in a current page is detected, the trigger event of the front chain advertisement area in the current page comprises clicking operation of a preset button arranged in the front chain advertisement area in the current page, and the preset button is added to the front chain advertisement area when a ground page corresponding to the front chain advertisement is determined to contain a form component and the form component is not located at the first screen position of the ground page.
On the basis of the scheme, preset case information is displayed on the preset button, and advertisement subtitles are displayed in the front chain advertisement area; the preset file information and/or the advertisement subheading are determined according to the content of the menu component in the landing page corresponding to the front-chain advertisement.
The information display device provided by the embodiment of the invention can execute the information display method provided by any embodiment, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE five
Fig. 5 is a schematic structural diagram of a computer device according to a fifth embodiment of the present invention. FIG. 5 illustrates a block diagram of an exemplary computer device 512 suitable for use in implementing embodiments of the present invention. The computer device 512 shown in FIG. 5 is only an example and should not bring any limitations to the functionality or scope of use of embodiments of the present invention.
As shown in FIG. 5, computer device 512 is in the form of a general purpose computing device. Components of computer device 512 may include, but are not limited to: one or more processors 516, a system memory 528, and a bus 518 that couples the various system components including the system memory 528 and the processors 516.
The system memory 528 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)530 and/or cache memory 532. The computer device 512 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage 534 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 5, and commonly referred to as a "hard drive"). Although not shown in FIG. 5, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 518 through one or more data media interfaces. Memory 528 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 540 having a set (at least one) of program modules 542, including but not limited to an operating system, one or more application programs, other program modules, and program data, may be stored in, for example, the memory 528, each of which examples or some combination may include an implementation of a network environment. The program modules 542 generally perform the functions and/or methods of the described embodiments of the invention.
The computer device 512 may also communicate with one or more external devices 514 (e.g., keyboard, pointing device, display 524, etc.), with one or more devices that enable a user to interact with the computer device 512, and/or with any devices (e.g., network card, modem, etc.) that enable the computer device 512 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 522. Also, computer device 512 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via network adapter 520. As shown, the network adapter 520 communicates with the other modules of the computer device 512 via the bus 518. It should be appreciated that although not shown, other hardware and/or software modules may be used in conjunction with the computer device 512, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processor 516 executes various functional applications and data processing by executing programs stored in the system memory 528, for example, implementing an information display method provided by an embodiment of the present invention, the method includes:
after a triggering event for a front-chain advertisement area in a current page is detected, jumping to a landing page corresponding to a front-chain advertisement for displaying;
and if the landing page comprises a form component and the form component is not displayed currently, adjusting the display content of the landing page to enable the form component to be displayed on a screen, wherein the form component is used for information filling of a user.
Of course, those skilled in the art can understand that the processor can also implement the technical solution of the information display method provided by any embodiment of the present invention.
EXAMPLE six
An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an information display method provided in an embodiment of the present invention, where the method includes:
after a triggering event for a front-chain advertisement area in a current page is detected, jumping to a landing page corresponding to a front-chain advertisement for displaying;
and if the landing page comprises a form component and the form component is not displayed currently, adjusting the display content of the landing page to enable the form component to be displayed on a screen, wherein the form component is used for information filling of a user.
Of course, the computer program stored on the computer-readable storage medium provided by the embodiments of the present invention is not limited to the method operations described above, and may also perform related operations in the information display method provided by any embodiments of the present invention.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (12)
1. An information display method, comprising:
after a triggering event for a front-chain advertisement area in a current page is detected, jumping to a landing page corresponding to a front-chain advertisement for displaying;
and if the landing page comprises a form component and the form component is not displayed currently, adjusting the display content of the landing page to enable the form component to be displayed on a screen, wherein the form component is used for information filling of a user.
2. The method of claim 1, wherein the skipping to a landing page corresponding to a previous-chain advertisement for display comprises:
creating a webpage view control and acquiring a network address of a landing page corresponding to the front-chain advertisement;
downloading a hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file;
and displaying the first screen content of the landing page through the webpage view control based on the rendering data.
3. The method of claim 2, after creating the web page view control, further comprising:
acquiring a control script address corresponding to the front-chain advertisement, downloading a control script based on the control script address, and injecting the control script into the webpage view control;
correspondingly, if the landing page includes a form component and the form component is not currently displayed, adjusting the display content of the landing page to enable the form component to be displayed on the screen, including:
and running the control script file through the webpage view control to identify the form component contained in the landing page and calculate the position data of the form component, and sliding the landing page to the form component when the form component is determined not to be positioned at the head screen of the landing page according to the position data.
4. The method of claim 3, wherein injecting the control script into the web page view control comprises:
and when generating rendering data of the title in the landing page, injecting the control script into the webpage view control.
5. The method of claim 3, wherein the control script is a JavaScript SDK script.
6. The method of claim 3, wherein identifying form components contained in the landing page comprises:
and traversing each element to be displayed contained in the rendering data of the landing page, and if the traversed current element to be displayed conforms to the enumerated characteristics of the form, determining that the traversed current element to be displayed is a form component.
7. The method of claim 3, wherein the sliding the landing page to the form component comprises:
and calculating a distance value between the top point below the form component and the lower edge of the screen, and sliding the floor page upwards for a distance not less than the calculated distance value so as to display the form component on the screen.
8. The method of claim 1, wherein the triggering event for the previous advertisement area in the current page comprises:
and clicking a preset button in a front chain advertisement area in the current page, wherein the preset button is added to the front chain advertisement area when the ground page corresponding to the front chain advertisement is determined to contain a form component and the form component is not positioned at the first screen position of the ground page.
9. The method of claim 8, wherein the preset button displays preset pattern information thereon, and the front-chain advertisement area displays an advertisement subtitle;
the preset file information and/or the advertisement subheading are determined according to the content of the menu component in the landing page corresponding to the front-chain advertisement.
10. An information display device characterized by comprising:
the landing page display module is used for jumping to a landing page corresponding to a front-chain advertisement for display after a triggering event of a front-chain advertisement area in a current page is detected;
and the form component display module is used for adjusting the landing page to display the form component if the landing page contains the form component and the form component is not displayed currently, and the form component is used for filling information by a user.
11. A computer device, the device comprising:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the information display method of any one of claims 1-9.
12. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out an information display method according to any one of claims 1 to 9.
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