CN113656721B - Page loading method, device and system - Google Patents
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- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The embodiment of the invention provides a page loading method, device and system, wherein the method comprises the following steps: acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end; analyzing the graphic code to obtain a target identifier and a link address of a preset page; loading a preset page according to the link address of the preset page; sending a landing page jump request carrying a target mark to an advertisement putting server through a preset page; when receiving a link address of a landing page of a target advertisement, which is sent by an advertisement delivery server aiming at a landing page jump request, loading the landing page based on the link address of the landing page; sending first advertisement attribution data to an advertisement putting server through a landing page; the first advertisement attribution data comprises: interaction behavior information of the user and target identification. In this way, the success rate of attributing advertisements can be improved.
Description
Technical Field
The present invention relates to the field of internet technologies, and in particular, to a method, an apparatus, and a system for loading pages.
Background
With the rapid development of internet technology, an advertiser can put an advertisement on an advertisement display end (for example, a television end), and accordingly, when a user views the advertisement through the advertisement display end, the user can select to view a landing page of the advertisement, and further, can select to purchase a corresponding commodity in the landing page. Advertisers need to attribute the advertisement based on the user's interaction behavior in the landing page. For example, it may be determined that the user is purchasing behavior generated by the advertisement displayed in the advertisement display end.
In one implementation, a graphic code (e.g., a two-dimensional code) corresponding to a landing page of the advertisement may be displayed in the advertisement display. Accordingly, the user can scan the graphic code by using the user equipment, and then the user equipment can load the landing page of the advertisement, and after browsing the landing page displayed in the user equipment, the user can choose to purchase the corresponding commodity, namely, the advertisement conversion is realized.
However, in the above process, since the advertisement display end for displaying the advertisement is different from the user device for generating the advertisement conversion, correspondingly, when the user purchases the commodity in the user device, the advertiser cannot determine the interaction behavior generated by the user through the advertisement displayed in the advertisement display end, and cannot attribute the advertisement.
Disclosure of Invention
The embodiment of the invention aims to provide a page loading method, device and system so as to improve the success rate of attributing advertisements. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided a page loading method, where the method is applied to a client, the method includes:
acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
analyzing the graphic code to obtain the target identifier and the link address of the preset page;
loading the preset page according to the link address of the preset page;
sending a landing page jump request carrying the target mark to an advertisement putting server through the preset page;
when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement putting server aiming at the landing page jump request, loading the landing page based on the link address of the landing page;
sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: and the interactive behavior information of the user and the target identification.
Optionally, before the step of sending the landing page skip request carrying the target identifier to the advertisement delivery server through the preset page, the method further includes:
detecting whether the landing page corresponding to the target mark is allowed to be displayed to a user or not through the preset page;
the step of sending the landing page jump request carrying the target mark to the advertisement putting server through the preset page comprises the following steps:
and under the condition that the landing page corresponding to the target identifier is allowed to be displayed to a user, sending a landing page jump request carrying the target identifier to an advertisement putting server through the preset page.
Optionally, the method further comprises:
and if the floor page corresponding to the target mark is not allowed to be displayed to the user, displaying a preset window through the preset page.
Optionally, the detecting whether to allow the user to display the landing page corresponding to the target identifier includes:
detecting whether user equipment to which the client belongs is designated user equipment or not, and detecting whether the client allows a user to conduct interactive behaviors or not;
if the user equipment to which the client belongs is designated user equipment and the client allows the user to conduct interactive behavior, determining to allow the user to display the landing page corresponding to the target identifier;
And if the user equipment to which the client belongs is not the designated user equipment, and/or the client does not allow the user to conduct interactive behavior, determining that the landing page corresponding to the target identifier is not allowed to be displayed to the user.
Optionally, after the loading the preset page, the method further includes:
sending second advertisement attribution data to the advertisement putting server through the preset page; wherein the second advertisement attribution data comprises at least one of: and the equipment information of the user equipment to which the client belongs, the current time and the detection result of whether the landing page corresponding to the target identifier is allowed to be displayed to the user.
Optionally, the sending, through the preset page, a landing page skip request carrying the target identifier to an advertisement delivery server includes:
waking up a target application program corresponding to the advertisement display end through the preset page;
and sending a landing page jump request carrying the target identifier to an advertisement putting server through the target application program.
Optionally, the preset page is an HTML (Hyper Text Markup Language ) 5 page.
In a second aspect of the present invention, there is also provided a page loading apparatus, the apparatus being applied to a client, the apparatus comprising:
the graphic code acquisition module is used for acquiring graphic codes aiming at target advertisements from the advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
the graphic code analysis module is used for analyzing the graphic code to obtain the target identifier and the link address of the preset page;
the preset page loading module is used for loading the preset page according to the link address of the preset page;
the skip request sending module is used for sending a landing page skip request carrying the target mark to the advertisement putting server through the preset page;
the landing page loading module is used for loading the landing page based on the link address of the landing page when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement putting server aiming at the landing page jump request;
the first data sending module is used for sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: and the interactive behavior information of the user and the target identification.
Optionally, the apparatus further includes:
the detection module is used for detecting whether to allow the floor page corresponding to the target mark to be displayed to a user or not through the preset page before the floor page jump request carrying the target mark is sent to the advertisement delivery server through the preset page;
the skip request sending module is specifically configured to send, to an advertisement delivery server, a skip request of a landing page carrying the target identifier through the preset page under the condition that the landing page corresponding to the target identifier is allowed to be displayed to a user.
Optionally, the apparatus further includes:
and the preset window display module is used for displaying a preset window through the preset page if the floor page corresponding to the target mark is not allowed to be displayed to the user.
Optionally, the detection module includes:
the detection sub-module is used for detecting whether the user equipment to which the client belongs is a designated user equipment or not and detecting whether the client allows the user to conduct interactive behaviors or not;
the first determining submodule is used for determining that the user equipment to which the client belongs is allowed to display the landing page corresponding to the target identifier to the user if the user equipment to which the client belongs is the designated user equipment and the client allows the user to conduct interactive behavior;
And the second determining submodule is used for determining that the user is not allowed to display the landing page corresponding to the target identifier to the user if the user equipment to which the client belongs is not the designated user equipment and/or the client is not allowed to conduct interactive behaviors.
Optionally, the apparatus further includes:
the second data sending module is used for sending second advertisement attribution data to the advertisement putting server through the preset page after the preset page is loaded; wherein the second advertisement attribution data comprises at least one of: and the equipment information of the user equipment to which the client belongs, the current time and the detection result of whether the landing page corresponding to the target identifier is allowed to be displayed to the user.
Optionally, the jump request sending module includes:
the awakening sub-module is used for awakening the target application program corresponding to the advertisement display end through the preset page;
and the jump request sending sub-module is used for sending a landing page jump request carrying the target identifier to the advertisement putting server through the target application program.
Optionally, the preset page is an HTML5 page.
In a third aspect of the present invention, there is also provided a page loading system, the system comprising: the advertisement display terminal, the client and the advertisement delivery server, wherein:
The advertisement display end is used for generating a graphic code based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
the client is used for acquiring the graphic code and analyzing the graphic code to obtain the target identifier and the link address of the preset page; loading the preset page according to the link address of the preset page; sending a landing page jump request carrying the target mark to the advertisement putting server through the preset page;
the advertisement putting server is used for sending the link address of the landing page of the target advertisement to the client when receiving the landing page jump request;
the client is further used for loading the landing page based on the link address of the landing page; sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: the interactive behavior information of the user and the target identifier;
the advertisement delivery server is further configured to receive first advertisement attribution data sent by the client.
In yet another aspect of the present invention, there is also provided an electronic device including a processor, a communication interface, a memory, and a communication bus, wherein the processor, the communication interface, and the memory perform communication with each other through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing the page loading method according to any one of the first aspect when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a computer readable storage medium having a computer program stored therein, which when executed by a processor implements any of the above page loading methods.
In yet another aspect of the invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the above described page loading methods.
The page loading method provided by the embodiment of the invention can acquire the graphic code aiming at the target advertisement from the advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end; analyzing the graphic code to obtain a target identifier and a link address of a preset page; loading a preset page according to the link address of the preset page; sending a landing page jump request carrying a target mark to an advertisement putting server through a preset page; when receiving a link address of a landing page of a target advertisement, which is sent by an advertisement delivery server aiming at a landing page jump request, loading the landing page based on the link address of the landing page; sending first advertisement attribution data to an advertisement putting server through a landing page; wherein the first advertisement attribution data comprises: interaction behavior information of the user and target identification.
Based on the processing, the client can send the target identifier and the interactive behavior information of the user to the advertisement delivery server, and the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end, so that the advertisement delivery server associates the interactive behavior information of the user with the advertisement display end according to the target identifier. That is, based on the data, the interactive behavior of the user due to the advertisement displayed on the advertisement display terminal can be specified, and further, the success rate of attribution to the advertisement can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
FIG. 1 is a flowchart of a page loading method according to an embodiment of the present invention;
FIG. 2 is a flowchart of another page loading method according to an embodiment of the present invention;
FIG. 3 is a flowchart of another page loading method according to an embodiment of the present invention;
FIG. 4 is a block diagram of a page loading system provided in an embodiment of the present invention;
FIG. 5 is an interaction diagram of a page loading method according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of a landing page for loading advertisements based on an intermediate page according to an embodiment of the present invention;
FIG. 7 is a block diagram of a page loader according to an embodiment of the present invention;
fig. 8 is a block diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the accompanying drawings in the embodiments of the present invention.
In the related art, if the advertisement display end for displaying the advertisement is different from the user equipment for generating the advertisement conversion, correspondingly, when the user purchases the commodity in the user equipment, the advertiser cannot determine the interaction behavior generated by the user through the advertisement displayed in the advertisement display end, and cannot attribute the advertisement.
In order to solve the above problems, the embodiments of the present invention provide a page loading method, which may be applied to a client, where the client may be a browser installed in a user device, and the user device may be a mobile phone or an intelligent tablet electronic device used by a user.
Referring to fig. 1, fig. 1 is a flowchart of a page loading method according to an embodiment of the present invention, where the method may include the following steps:
S101: and obtaining the graphic code aiming at the target advertisement from the advertisement display end.
The graphic code is generated based on the target identification and a link address of a preset page. The target identification is used for indicating the association relation between the target advertisement and the advertisement display end.
S102: and analyzing the graphic code to obtain the target identification and the link address of the preset page.
S103: and loading the preset page according to the link address of the preset page.
S104: and sending a landing page jump request carrying the target mark to the advertisement putting server through a preset page.
S105: when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement delivery server aiming at the landing page jump request, loading the landing page based on the link address of the landing page.
S106: the first advertisement attribution data is transmitted to the advertisement putting server through the landing page.
Wherein the first advertisement attribution data comprises: interaction behavior information of the user and target identification.
Based on the page loading method provided by the embodiment of the invention, the client can send the target identifier and the interactive behavior information of the user to the advertisement delivery server, and the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end, so that the advertisement delivery server associates the interactive behavior information of the user with the advertisement display end according to the target identifier. That is, based on the data, the interactive behavior of the user due to the advertisement displayed on the advertisement display terminal can be specified, and further, the success rate of attribution to the advertisement can be improved.
In addition, the graphic code in the embodiment of the invention is generated according to the link address of the preset page, not directly generated based on the link address of the landing page, so that the problem that the client cannot scan the code due to overlong link address of the landing page can be avoided.
In the embodiment of the invention, the landing page is loaded through the independent preset page, and specific service does not need to be coupled, so that the association between the interaction behavior information of the user and the advertisement put in the advertisement display end can be realized, and the intrusion of the original advertisement service can be reduced.
For step S101, the advertisement display end may be an application program installed in a device where an advertiser needs to put an advertisement. For example, the device that needs to put the advertisement is a tv terminal, and the advertisement display terminal may be an application a installed in the tv terminal, that is, the advertiser wants the user to browse the advertisement when using the application a through the tv terminal.
In one embodiment, a user may view a displayed advertisement (i.e., a targeted advertisement) through an advertisement display, and the advertisement display may also have a graphic code for the targeted advertisement displayed therein. Furthermore, the client can scan and acquire the graphic code and process the graphic code based on the page loading method provided by the embodiment of the invention.
In one implementation manner, the advertisement display end may be an application program installed in a television end, or may be an application program installed in a device such as a projector. Correspondingly, the user equipment to which the client belongs is other equipment different from the equipment, namely, the user equipment can be mobile phones, intelligent tablets and other equipment used by the user.
The graphic code can be a two-dimensional code, the advertisement display end can splice the target identifier after a link address of a preset page, and the splicing result is encoded into a corresponding two-dimensional code based on a Libqrencode library.
The target mark is used for indicating the association relation between the target advertisement and the advertisement display end, and the target mark indicates that the target advertisement is put in the advertisement display end this time.
In one implementation, when the advertisement delivery server needs to deliver an advertisement in a certain advertisement display end, a unique identifier (for example, a random number) may be generated and sent to the advertisement display end, which indicates that the advertisement is delivered at the advertisement display end this time. Accordingly, based on the unique identification, the advertisement delivery server can also determine that the advertisement is associated with the advertisement display (i.e., the advertisement is delivered at the advertisement display).
The link address of the preset page (which may be referred to as an intermediate page in the embodiment of the present invention) may be a URL (Uniform Resource Locator ) of the preset page. The preset page may be preset by a technician, and through the preset page, the logic processing in the embodiment of the present invention may be implemented.
For step S104, in one embodiment, the client may splice the target identifier after the preset interface through the preset page, and send the splice result to the advertisement delivery server. The preset interface is used for requesting to acquire the link address of the landing page. Correspondingly, after receiving the splicing result sent by the client, the advertisement delivery server can send the link address of the landing page of the advertisement (i.e. the target advertisement) corresponding to the target identifier to the preset page based on the preset interface.
Illustratively, the ad serving server may send a redirect (e.g., may be 302 redirect) response to the link address of the landing page to the preset page, and accordingly, the client may redirect the preset page to the landing page based on the redirect response.
In one embodiment, the preset page is an HTML5 page, and accordingly, the speed of performing logic processing based on the preset page can be increased, and further, the loading speed of the landing page of the target advertisement is increased.
In addition, the page file of the preset page is located in the CDN (Content Delivery Network ), and accordingly, the access speed of the client to the preset page can be improved, and further, the loading speed of the landing page of the target advertisement can be improved.
In one implementation, the HTML5 page may be a static HTML page. For example, the page file for the HTML5 page may be generated and deployed to the CDN based on weback (module packager, whose main goal is to package JavaScript files together), vue (a set of progressive JavaScript frames for building user interfaces), and ES6 (a standardized scripting programming language).
The advertisement putting server can be a server where the landing page of the target advertisement is located, and can collect relevant data of each advertisement put, and further, can attribute the advertisement based on the relevant data of the advertisement. For example, the relevant data for the advertisement may include: the identification of the advertisement display end put by the advertisement, the number of commodities purchased by the user through the advertisement, the time of the user purchasing the commodities through the advertisement and the like.
For step S105, the interactive behavior information of the user indicates information of the user operation performed in the landing page. For example, the user operations may include: the user collects the commodity in the landing page, the user browses other user's evaluations for the commodity in the landing page, the user purchases the commodity displayed in the landing page, and the like.
In one embodiment, referring to fig. 2, the method may further include the following steps, based on fig. 1, before the step S104 described above:
s107: and detecting whether the landing page corresponding to the target identifier is allowed to be displayed to a user or not through a preset page.
Accordingly, the step S104 may include the following steps:
s1041: and under the condition that the landing page corresponding to the target identifier is allowed to be displayed to the user, sending a landing page jump request carrying the target identifier to the advertisement putting server through a preset page.
In the embodiment of the invention, the detection logic can be set in the preset page, and further, after the preset page is loaded, the client can detect whether to allow the user to display the landing page corresponding to the target mark through the preset page. The detection standard according to which the detection is performed can be preset by a technician according to the requirement of advertising, or can be determined according to the authority of the client.
In one embodiment, referring to fig. 3, the step S107 may include the following steps based on fig. 2:
s1071: detecting whether user equipment to which the client belongs is designated user equipment or not, and detecting whether the client allows the user to conduct interactive behaviors or not.
S1072: if the user equipment to which the client belongs is the designated user equipment and the client allows the user to conduct interactive behavior, determining to allow the user to display the landing page corresponding to the target identifier.
S1073: if the user equipment to which the client belongs is not the designated user equipment and/or the client does not allow the user to conduct interactive behavior, determining that the floor page corresponding to the target identifier is not allowed to be displayed to the user.
In the embodiment of the present invention, the designated user equipment may be user equipment installed with a preset operating system. For example, if the advertiser only needs to push the target advertisement to the user using the android phone, the preset operating system may be the android operating system. Correspondingly, when detecting that the user equipment to which the client belongs is an IOS (apple mobile operating system) system, determining that the user equipment to which the client belongs is not the designated user equipment; and when the user equipment to which the client belongs is detected to be the android operating system, determining the user equipment to which the client belongs as the appointed user equipment.
In one implementation, the client loading the preset page may be a general web browser in the user device, or may be a built-in browser of an application program for scanning the graphic code in the user device.
For example, if the user scans the graphic code through the application program a in the user device, the client loading the preset page is a built-in browser of the application program. The application program may limit the user to purchase goods in the built-in browser, so that whether the client allows the user to perform interactive behavior can be detected.
For example, the built-in browser allows the user to view only the landing page of the advertisement, and does not allow the user to interact with the landing page to limit the user from purchasing merchandise in the built-in browser. Accordingly, whether the client allows the user to perform interactive behavior detection or not can be detected.
In one embodiment, if the landing page corresponding to the target identifier is not allowed to be displayed to the user, displaying a preset window through the preset page.
In the embodiment of the present invention, in view of the foregoing embodiment, if it is determined that the user equipment to which the client belongs is not a designated user equipment, a first preset window may be displayed to remind the user that the user equipment currently used does not conform to the purchase condition, and the interactive behavior of the user may be prevented.
If the fact that the client side does not allow the user to conduct interactive behaviors is determined, a second preset window can be displayed to remind the user that the user does not allow the interactive behaviors in the current client side, and the interactive behaviors of the user can be prevented. In addition, through the second preset window, the user can be reminded of opening the current page in the universal web browser of the user equipment so as to browse the landing page of the target advertisement.
In one embodiment, after the step S103, the method may further include the steps of:
and sending second advertisement attribution data to the advertisement putting server through the preset page.
Wherein the second advertisement attribution data comprises at least one of: the method comprises the steps of enabling equipment information of user equipment to which a client belongs, current time and whether a detection result of a landing page corresponding to a target identifier is allowed to be displayed to a user or not.
In the embodiment of the invention, after the preset page is loaded, the second advertisement attribution data can be obtained through the processing logic in the preset page and sent to the advertisement putting server. For example, through the preset page, the second advertisement attribution data may be transmitted to the advertisement delivery server based on a Pingback (buried point) manner.
The device information of the user device to which the client belongs may be a type of an operating system of the user device and a type of a device. Whether the detection result of the landing page corresponding to the target identifier is allowed to be displayed to the user may be that the landing page corresponding to the target identifier is allowed to be displayed to the user, or that the landing page corresponding to the target identifier is not allowed to be displayed to the user.
Based on the processing, the time for the user to scan the graphic code of the target advertisement, the equipment information of the user equipment used by the user and the detection result aiming at the user can be further determined, and furthermore, based on the data, the delivery strategy of the target advertisement can be further optimized.
In one embodiment, the step S104 may include the following steps:
step one: and waking up a target application program corresponding to the advertisement display end through a preset page.
Step two: and sending a landing page jump request carrying the target mark to the advertisement putting server through the target application program.
In the embodiment of the invention, after the preset page is loaded, the client side can wake up the application program (namely the target application program) corresponding to the advertisement display end through the preset page.
For example, the advertisement display end is an application program a installed in the television end, and the target application program may be an application program a installed in a user equipment to which the client belongs.
Since the user uses the target application in the user device, the account information may be filled in, that is, the target application may be able to obtain the account information of the currently logged-in account. Wherein the account information may include at least one of: the gender of the user, the age of the user, the occupation of the user, the physical location of the user, etc.
In one embodiment, the target application may be awakened based on a Schema protocol, or may be awakened based on deep link rules.
Correspondingly, the link address of the landing page of the target advertisement can be obtained through the target application program, and the landing page is loaded in the built-in browser of the target application program. In addition, the account information can be sent to the advertisement delivery server through the target application program, so that the effect of attributing advertisements can be improved.
In one embodiment, the graphic code may further include a preset parameter. Based on the preset parameters, the client can determine whether to detect, so as to determine whether to allow the user to display the landing page corresponding to the target identifier, and can also determine whether to wake up the target application program.
Based on the same inventive concept, the embodiment of the present invention further provides a page loading system, referring to fig. 4, fig. 4 is a structural diagram of the page loading system provided by the embodiment of the present invention, where the system includes: an advertisement display terminal 401, a client terminal 402, and an advertisement delivery server 403, wherein:
the advertisement display end 401 is configured to generate a graphic code based on the target identifier and a link address of a preset page; wherein, the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end 401.
The client 402 is configured to obtain a graphic code, analyze the graphic code, and obtain a target identifier and a link address of a preset page; loading a preset page according to the link address of the preset page; and sending a landing page jump request carrying the target mark to the advertisement putting server 403 through a preset page.
The advertisement delivery server 403 is configured to send, when receiving the landing page skip request, a link address of the landing page of the target advertisement to the client 402.
The client 402 is further configured to load a landing page based on the link address of the landing page; the first advertisement attribution data is transmitted to the advertisement putting server 403 through the landing page.
Wherein the first advertisement attribution data comprises: interaction behavior information of the user and target identification.
The advertisement delivery server 403 is further configured to receive the first advertisement attribution data sent by the client 402.
Based on the page loading system provided by the embodiment of the invention, the client can send the target identifier and the interactive behavior information of the user to the advertisement delivery server, and the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end, so that the advertisement delivery server associates the interactive behavior information of the user with the advertisement display end according to the target identifier. That is, based on the data, the interactive behavior of the user due to the advertisement displayed on the advertisement display terminal can be specified, and further, the success rate of attribution to the advertisement can be improved.
Referring to fig. 5, fig. 5 is an interaction diagram of a page loading method according to an embodiment of the present invention, where the method may be applied to the above page loading system, and the method may include the following steps:
S501: the advertisement display terminal generates a graphic code based on the target identifier and the link address of the preset page, and displays the graphic code.
S502: the client acquires the graphic code from the advertisement display end, analyzes the graphic code, and obtains a target identifier and a link address of a preset page; and loading the preset page according to the link address of the preset page.
S503: and the client detects whether to allow the user to display the landing page corresponding to the target mark or not through a preset page.
S504: under the condition that the landing page corresponding to the target identifier is allowed to be displayed to the user, the client sends a landing page jump request carrying the target identifier to the advertisement putting server through a preset page.
S505: the advertisement delivery server sends the link address of the landing page of the target advertisement to the client.
S506: the client loads the landing page based on the link address of the landing page.
S507: the client sends the first advertisement attribution data to the advertisement putting server through the landing page.
Wherein the first advertisement attribution data comprises: interaction behavior information of the user and target identification.
Referring to fig. 6, fig. 6 is a schematic diagram of a landing page for loading advertisements based on an intermediate page according to an embodiment of the present invention.
In fig. 6, the logic processing unit, the page rendering unit, and the HTML container unit may be initialized. Specifically, the logic processing unit is used for processing external data, processing specific interaction control such as user interaction and the like; the page drawing list unit is used for setting the basic style of the page element according to the preset configuration; and the HTML container unit is used for providing containers for the logic processing unit and the page drawing unit.
After the three units are initialized, the client can analyze the graphic code to obtain the link address and the target identification of the preset page (namely the middle page), and load the preset page. And waking up a corresponding target application program in the user equipment through a wake-up application program module in the preset page, and further loading the preset page in a built-in browser of the target application program.
After loading the preset page, analyzing preset parameters in the graphic code through a parameter analysis module in the preset page, and judging whether the user equipment to which the client belongs is the appointed user equipment through a logic judgment module according to the preset parameters.
If the user equipment to which the client belongs is not the designated user equipment, a first preset window can be displayed so as to prevent the interactive behavior of the user.
If the user equipment to which the client belongs is the designated user equipment, whether the client allows the interactive behavior can be further judged, namely, whether the client allows the interactive behavior is judged.
And if the client side does not allow the interaction behavior, displaying a second preset window to prevent the interaction behavior of the user.
If the client side allows interaction, the target mark can be spliced after a preset interface through a landing page skip request module in a preset page, and the splicing result is sent to the advertisement putting server. And after receiving the splicing result, the advertisement putting server sends the link address of the landing page of the target advertisement corresponding to the target identifier to the client based on the preset interface. Further, the client may acquire a link address of the landing page and load the landing page based on the link address.
In addition, before the link address of the landing page is acquired, the second advertisement attribution data can be sent to the advertisement putting server through a log sending module in the preset page.
Based on the same inventive concept, the embodiment of the present invention further provides a page loading device, referring to fig. 7, and fig. 7 is a block diagram of the page loading device provided by the embodiment of the present invention, where the device is applied to a client, and the device may include:
A graphic code acquisition module 701, configured to acquire a graphic code for a target advertisement from an advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
a graphic code analyzing module 702, configured to analyze the graphic code to obtain the target identifier and the link address of the preset page;
a preset page loading module 703, configured to load the preset page according to a link address of the preset page;
a skip request sending module 704, configured to send a landing page skip request carrying the target identifier to an advertisement delivery server through the preset page;
a landing page loading module 705, configured to, when receiving a link address of a landing page of the target advertisement sent by the advertisement delivery server for the landing page skip request, load the landing page based on the link address of the landing page;
a first data sending module 706, configured to send first advertisement attribution data to the advertisement delivery server through the landing page; wherein the first advertisement attribution data comprises: and the interactive behavior information of the user and the target identification.
Optionally, the apparatus further includes:
the detection module is used for detecting whether to allow the floor page corresponding to the target mark to be displayed to a user or not through the preset page before the floor page jump request carrying the target mark is sent to the advertisement delivery server through the preset page;
the skip request sending module 704 is specifically configured to send, to an advertisement delivery server, a skip request of a landing page carrying the target identifier through the preset page under the condition that the landing page corresponding to the target identifier is allowed to be displayed to a user.
Optionally, the apparatus further includes:
and the preset window display module is used for displaying a preset window through the preset page if the floor page corresponding to the target mark is not allowed to be displayed to the user.
Optionally, the detection module includes:
the detection sub-module is used for detecting whether the user equipment to which the client belongs is a designated user equipment or not and detecting whether the client allows the user to conduct interactive behaviors or not;
the first determining submodule is used for determining that the user equipment to which the client belongs is allowed to display the landing page corresponding to the target identifier to the user if the user equipment to which the client belongs is the designated user equipment and the client allows the user to conduct interactive behavior;
And the second determining submodule is used for determining that the user is not allowed to display the landing page corresponding to the target identifier to the user if the user equipment to which the client belongs is not the designated user equipment and/or the client is not allowed to conduct interactive behaviors.
Optionally, the apparatus further includes:
the second data sending module is used for sending second advertisement attribution data to the advertisement putting server through the preset page after the preset page is loaded; wherein the second advertisement attribution data comprises at least one of: and the equipment information of the user equipment to which the client belongs, the current time and the detection result of whether the landing page corresponding to the target identifier is allowed to be displayed to the user.
Optionally, the skip request sending module 704 includes:
the awakening sub-module is used for awakening the target application program corresponding to the advertisement display end through the preset page;
and the jump request sending sub-module is used for sending a landing page jump request carrying the target identifier to the advertisement putting server through the target application program.
Optionally, the preset page is an HTML5 page.
The embodiment of the present invention further provides an electronic device, as shown in fig. 8, including a processor 801, a communication interface 802, a memory 803, and a communication bus 804, where the processor 801, the communication interface 802, and the memory 803 complete communication with each other through the communication bus 804,
A memory 803 for storing a computer program;
the processor 801, when executing the program stored in the memory 803, implements the following steps:
acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
analyzing the graphic code to obtain the target identifier and the link address of the preset page;
loading the preset page according to the link address of the preset page;
sending a landing page jump request carrying the target mark to an advertisement putting server through the preset page;
when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement putting server aiming at the landing page jump request, loading the landing page based on the link address of the landing page;
sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: and the interactive behavior information of the user and the target identification.
The communication bus mentioned by the above electronic device may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated as PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated as EISA) bus, or the like. The communication bus may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.
The communication interface is used for communication between the electronic device and other devices.
The memory may include random access memory (Random Access Memory, RAM) or non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.
The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU for short), a network processor (Network Processor, NP for short), etc.; but also digital signal processors (Digital Signal Processor, DSP for short), application specific integrated circuits (Application Specific Integrated Circuit, ASIC for short), field-programmable gate arrays (Field-Programmable Gate Array, FPGA for short) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
In yet another embodiment of the present invention, there is also provided a computer readable storage medium having a computer program stored therein, which when executed by a processor implements the page loading method of any of the above embodiments.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform the page loading method of any of the above embodiments.
In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present invention, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
In this specification, each embodiment is described in a related manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for apparatus, systems, electronic devices, computer readable storage media, and computer program product embodiments, the description is relatively simple as it is substantially similar to method embodiments, as relevant points are found in the partial description of method embodiments.
The foregoing description is only of the preferred embodiments of the present invention and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention are included in the protection scope of the present invention.
Claims (11)
1. A method for loading a page, the method being applied to a client, the method comprising:
acquiring a graphic code aiming at a target advertisement from an advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
analyzing the graphic code to obtain the target identifier and the link address of the preset page;
loading the preset page according to the link address of the preset page;
sending a landing page jump request carrying the target mark to an advertisement putting server through the preset page;
when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement putting server aiming at the landing page jump request, loading the landing page based on the link address of the landing page;
Sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: interaction behavior information of the user and the target identification.
2. The method of claim 1, wherein before the sending, by the preset page, a landing page jump request carrying the target identifier to an advertisement delivery server, the method further comprises:
detecting whether the landing page corresponding to the target mark is allowed to be displayed to a user or not through the preset page;
the step of sending the landing page jump request carrying the target mark to the advertisement putting server through the preset page comprises the following steps:
and under the condition that the landing page corresponding to the target identifier is allowed to be displayed to a user, sending a landing page jump request carrying the target identifier to an advertisement putting server through the preset page.
3. The method according to claim 2, wherein the method further comprises:
and if the floor page corresponding to the target mark is not allowed to be displayed to the user, displaying a preset window through the preset page.
4. The method of claim 2, wherein the detecting whether the landing page corresponding to the target identifier is allowed to be presented to the user comprises:
Detecting whether user equipment to which the client belongs is designated user equipment or not, and detecting whether the client allows a user to conduct interactive behaviors or not;
if the user equipment to which the client belongs is designated user equipment and the client allows the user to conduct interactive behavior, determining to allow the user to display the landing page corresponding to the target identifier;
and if the user equipment to which the client belongs is not the designated user equipment, and/or the client does not allow the user to conduct interactive behavior, determining that the landing page corresponding to the target identifier is not allowed to be displayed to the user.
5. The method of claim 2, wherein after the loading of the preset page, the method further comprises:
sending second advertisement attribution data to the advertisement putting server through the preset page; wherein the second advertisement attribution data comprises at least one of: and the equipment information of the user equipment to which the client belongs, the current time and the detection result of whether the landing page corresponding to the target identifier is allowed to be displayed to the user.
6. The method of claim 1, wherein the sending, through the preset page, a landing page skip request carrying the target identifier to an advertisement delivery server includes:
Waking up a target application program corresponding to the advertisement display end through the preset page;
and sending a landing page jump request carrying the target identifier to an advertisement putting server through the target application program.
7. The method of any of claims 1-6, wherein the preset page is a hypertext markup language HTML5 page.
8. A page loading system, the system comprising: the advertisement display terminal, the client and the advertisement delivery server, wherein:
the advertisement display end is used for generating a graphic code based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
the client is used for acquiring the graphic code and analyzing the graphic code to obtain the target identifier and the link address of the preset page; loading the preset page according to the link address of the preset page; sending a landing page jump request carrying the target mark to the advertisement putting server through the preset page;
the advertisement putting server is used for sending the link address of the landing page of the target advertisement to the client when receiving the landing page jump request;
The client is further used for loading the landing page based on the link address of the landing page; sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: interaction behavior information of a user and the target identification;
the advertisement delivery server is further configured to receive first advertisement attribution data sent by the client.
9. A page loading apparatus, the apparatus being applied to a client, the apparatus comprising:
the graphic code acquisition module is used for acquiring graphic codes aiming at target advertisements from the advertisement display end; the graphic code is generated based on the target identification and a link address of a preset page; the target identifier is used for indicating the association relationship between the target advertisement and the advertisement display end;
the graphic code analysis module is used for analyzing the graphic code to obtain the target identifier and the link address of the preset page;
the preset page loading module is used for loading the preset page according to the link address of the preset page;
the skip request sending module is used for sending a landing page skip request carrying the target mark to the advertisement putting server through the preset page;
The landing page loading module is used for loading the landing page based on the link address of the landing page when receiving the link address of the landing page of the target advertisement, which is sent by the advertisement putting server aiming at the landing page jump request;
the first data sending module is used for sending first advertisement attribution data to the advertisement putting server through the landing page; wherein the first advertisement attribution data comprises: interaction behavior information of the user and the target identification.
10. The electronic equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
a memory for storing a computer program;
a processor for carrying out the method steps of any one of claims 1-7 when executing a program stored on a memory.
11. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored therein a computer program which, when executed by a processor, implements the method steps of any of claims 1-7.
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| CN114489557B (en) * | 2021-12-15 | 2024-03-22 | 青岛海尔科技有限公司 | Voice interaction method, device, equipment and storage medium |
| CN114912048B (en) * | 2022-05-12 | 2024-05-14 | 盐城天眼察微科技有限公司 | Page delivery method and device, storage medium and electronic equipment |
| CN116503102A (en) * | 2023-03-29 | 2023-07-28 | 深圳市东信时代信息技术有限公司 | Advertisement information delivery method, device and equipment capable of tracking order form and storage medium |
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