CN114217897A - Configuration method and device for click hot area - Google Patents
Configuration method and device for click hot area Download PDFInfo
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- CN114217897A CN114217897A CN202111523608.9A CN202111523608A CN114217897A CN 114217897 A CN114217897 A CN 114217897A CN 202111523608 A CN202111523608 A CN 202111523608A CN 114217897 A CN114217897 A CN 114217897A
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- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
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- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
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Abstract
The application discloses a configuration method and device for a click hot zone. One embodiment of the method comprises: determining target equipment for displaying a target advertisement; determining whether the advertisement alliance platform is provided with configuration information of the hot area clicked when the target equipment displays the target advertisement; and responding to the non-setting, and configuring the click hot area of the target advertisement according to the configuration information of the target application showing the target advertisement in the target equipment to the click hot area. The method for configuring the click hot zone based on the configuration information of the advertisement alliance platform and the configuration information of the target application improves the stability of click hot zone configuration.
Description
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a configuration method and device of a click hot zone.
Background
With increasing scrutiny on compliance of advertisements in applications, applications face tremendous advertising compliance pressure. And (4) the compliance of the open-screen advertisement is carried out, namely the click area of the advertisement is limited, and the user can click and jump only in the determined click area. How to set a compliant click hot zone for an advertisement and make the click hot zone meet the click rate requirement of the media side is a problem to be considered heavily.
Disclosure of Invention
The embodiment of the application provides a configuration method and device of a click hot zone.
In a first aspect, an embodiment of the present application provides a method for configuring a click hot zone, including: determining target equipment for displaying a target advertisement; determining whether the advertisement alliance platform is provided with configuration information of the hot area clicked when the target equipment displays the target advertisement; and responding to the non-setting, and configuring the click hot area of the target advertisement according to the configuration information of the target application showing the target advertisement in the target equipment to the click hot area.
In some embodiments, the configuring the click hot zone of the target advertisement according to the configuration information of the target application showing the target advertisement in the target device for the click hot zone includes: determining whether the configuration information of the target application for the click hot zone is abnormal or not based on a preset standard library, wherein the preset standard library is used for determining whether the configuration information corresponding to the click hot zone is abnormal or not; and responding to the fact that the abnormity does not exist, and configuring the click hot area of the target advertisement according to the configuration information of the target application on the click hot area.
In some embodiments, the above method further comprises: in response to determining that no exception exists, adding configuration information of the target application in the target device for the click hotspot to a preset standard library.
In some embodiments, the above method further comprises: and responding to the determination that the abnormity exists, and alarming for abnormity.
In some embodiments, the above method further comprises: and responding to the configuration information of the hot click zone when the target equipment is displayed on the advertisement alliance platform, and configuring the hot click zone of the target advertisement according to the configuration information of the advertisement alliance platform.
In some embodiments, the above method further comprises: and displaying the target advertisement after the configuration click hot zone.
In some embodiments, the above method further comprises: and jumping to a link corresponding to the target advertisement according to the operation instruction in the click hot area.
In a second aspect, an embodiment of the present application provides a configuration apparatus for clicking a hot zone, including: a first determination unit configured to determine a target device on which a target advertisement is to be presented; a second determination unit configured to determine whether the advertisement alliance platform is provided with configuration information of the hot zone clicked by the target device when the target advertisement is displayed; and the configuration unit is configured to respond to the non-setting and configure the click hot area of the target advertisement according to the configuration information of the target application showing the target advertisement in the target equipment to the click hot area.
In some embodiments, the configuration unit is further configured to: determining whether the configuration information of the target application for the click hot zone is abnormal or not based on a preset standard library, wherein the preset standard library is used for determining whether the configuration information corresponding to the click hot zone is abnormal or not; and responding to the fact that the abnormity does not exist, and configuring the click hot area of the target advertisement according to the configuration information of the target application on the click hot area.
In some embodiments, the above apparatus further comprises: an adding unit configured to add configuration information of a target application in the target device for the click hot zone to a preset standard library in response to determining that there is no abnormality.
In some embodiments, the above apparatus further comprises: an alarm unit configured to alarm for an abnormality in response to determining that there is an abnormality.
In some embodiments, the configuration unit is further configured to: and responding to the configuration information of the hot click zone when the target equipment is displayed on the advertisement alliance platform, and configuring the hot click zone of the target advertisement according to the configuration information of the advertisement alliance platform.
In some embodiments, the above apparatus further comprises: and the display unit is configured to display the target advertisement after the hot zone is clicked.
In some embodiments, the above apparatus further comprises: a jumping unit configured to: and jumping to a link corresponding to the target advertisement according to the operation instruction in the click hot area.
In a third aspect, the present application provides a computer-readable medium, on which a computer program is stored, where the program, when executed by a processor, implements the method as described in any implementation manner of the first aspect.
In a fourth aspect, an embodiment of the present application provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon, which when executed by one or more processors, cause the one or more processors to implement a method as described in any implementation of the first aspect.
According to the configuration method and device for the click hot zone, the target equipment of the target advertisement to be displayed is determined; determining whether the advertisement alliance platform is provided with configuration information of the hot area clicked when the target equipment displays the target advertisement; and in response to the fact that the configuration information of the target application showing the target advertisement in the target equipment for the click hot zone is not set, the click hot zone of the target advertisement is configured according to the configuration information of the target application showing the target advertisement in the target equipment, so that a method for configuring the click hot zone based on the configuration information of the advertisement alliance platform and the configuration information of the target application is provided, and the stability of the configuration of the click hot zone is improved.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method for configuration of click hotspots in accordance with the present application;
FIG. 3 is a schematic diagram of a targeted advertisement after a hot spot is clicked on in a configuration according to the present embodiment;
FIG. 4 is a diagram illustrating an application scenario of a configuration method of a click hot zone according to the present embodiment;
FIG. 5 is a block diagram of yet another embodiment of a method for configuring click hotspots according to the present application;
FIG. 6 is a block diagram of one embodiment of a configuration device for click hotspots according to the present application;
FIG. 7 is a block diagram of a computer system suitable for use in implementing embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 illustrates an exemplary architecture 100 to which the click hot zone configuration method and apparatus of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The communication connections between the terminal devices 101, 102, 103 form a topological network, and the network 104 serves to provide a medium for communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may be hardware devices or software that support network connections for data interaction and data processing. When the terminal devices 101, 102, and 103 are hardware, they may be various electronic devices supporting functions of network connection, information collection, interaction, display, processing, and the like, including but not limited to smart phones, tablet computers, e-book readers, laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented, for example, as multiple software or software modules to provide distributed services, or as a single software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, such as a background processing server configuring a click-through hot zone of a target advertisement to be presented to the terminal devices 101, 102, 103 based on configuration information of the advertisement federation platform and configuration information of the target application. As an example, the server 105 may be a cloud server.
The server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., software or software modules used to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be further noted that the configuration method of the click hot zone provided in the embodiments of the present application may be executed by a server, or may be executed by a terminal device, or may be executed by the server and the terminal device in cooperation with each other. Accordingly, each part (for example, each unit) included in the configuration device for the click hot zone may be entirely provided in the server, may be entirely provided in the terminal device, or may be provided in the server and the terminal device, respectively.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation. When the electronic device on which the configuration method of the click-to-hot zone is operated does not need to perform data transmission with other electronic devices, the system architecture may only include the electronic device (e.g., a server or a terminal device) on which the configuration method of the click-to-hot zone is operated.
Continuing to refer to FIG. 2, a flow 200 of one embodiment of a configuration method for click hotspots is shown, comprising the steps of:
In this embodiment, an executing entity (for example, the terminal device or the server in fig. 1) of the configuration method of the click hot zone may determine a target device to be presented with the target advertisement. The target device may be a terminal device such as a smartphone, a tablet computer, and a notebook computer.
As an example, the execution body may first determine model information of the target device; further, basic attribute information such as the screen size of the target device is determined according to the model information.
The targeted advertisement may be any advertisement to be presented by the targeted device. As an example, the targeted advertisement is an open screen advertisement for an application deployed in the targeted device.
In this embodiment, the execution subject may determine whether the advertisement federation platform has configuration information for the target device to click on the hot area when the target advertisement is displayed.
The advertisement alliance is a network advertisement alliance which integrates medium and small network media resources (also called alliance members, such as medium and small websites, personal websites, WAP websites and the like) to form an alliance, an advertiser is helped to achieve advertisement putting through an alliance platform, advertisement putting data monitoring statistics is carried out, and the advertiser pays an advertisement fee to the alliance members according to the actual effect of network advertisements.
The configuration information of the click hot zone includes, but is not limited to, the style, size, position, etc. of the click hot zone. The click hot zone set by the advertisement alliance platform has various styles, some styles verify that the click rate is obviously improved and the compliance can be ensured, and the media side can be utilized to improve the click rate of the target advertisement. In this embodiment, the execution subject and the advertisement alliance platform maintain communication connection to determine whether the advertisement alliance platform is provided with configuration information of the hot area clicked when the target device displays the target advertisement.
As an example, a correspondence table of target devices of respective models and click hot zones of respective advertisements is set in the advertisement federation. And determining the configuration information of the click hot area corresponding to the searched type of target equipment as the configuration information of the target advertisement by searching the type of target equipment in the corresponding relation table.
In order to further improve the click-through rate of the target advertisement, when the advertisement alliance platform is provided with a plurality of kinds of configuration information of the click hot zone corresponding to the target device, the target configuration information can be selected as the configuration information of the target advertisement according to the click-through rate corresponding to the plurality of kinds of configuration information. For example, the configuration information with the highest click rate is used as the configuration information of the target advertisement.
In this embodiment, the execution subject may configure the click hot zone of the target advertisement according to the configuration information of the target application showing the target advertisement in the target device for the click hot zone in response to determining that the configuration information of the click hot zone when the target device shows the target advertisement is not set in the advertisement alliance platform.
In this embodiment, each application in the target device is provided with configuration information of the hot-spot when the target advertisement is displayed. The configuration information of the target application may be the same as or different from the configuration information in the advertisement alliance platform, and is not limited herein.
The execution subject may configure the click hot zone of the target advertisement according to configuration information of a style, a size, a position, and the like of a target application showing the target advertisement in the target device for the click hot zone.
As shown in FIG. 3, a targeted advertisement 300 configured with click-through hotspots is shown. A click hot zone 301 is provided in the target advertisement 300.
In some optional implementations of this embodiment, the executing main body may execute the step 203 by:
firstly, whether the configuration information of the target application for the click hot zone is abnormal is determined based on a preset standard library.
The preset standard library is used for determining whether the configuration information corresponding to the clicked hot zone is abnormal or not.
As an example, the preset standard library may be provided with compliance rules corresponding to each type of advertisement. The execution subject may determine whether the configuration information of the target application for the click hotspot meets various compliance rules to determine whether the configuration information of the target application for the click hotspot is abnormal.
As yet another example, a relevant technician may set click hotspots corresponding to each model of target device in combination with advertisement compliance regulations and advertisement design experience to build a preset criteria library. Furthermore, the execution main body determines whether the configuration information of the target application for the click hot area meets the click hot area corresponding to each type of target equipment in the preset standard library so as to determine whether the configuration information of the target application for the click hot area is abnormal.
Second, in response to determining that no anomaly exists, configuring a click hot zone of the target advertisement according to configuration information of the target application for the click hot zone.
In the implementation mode, the configuration information of the target application for the click hot zone is detected through the preset standard library, so that the accuracy of the click hot zone configuration is improved.
In some optional implementations of this embodiment, the execution main body may further perform the following operations: in response to determining that no exception exists, adding configuration information of the target application in the target device for the click hotspot to a preset standard library.
In this embodiment, for each configuration information of the target application for the clicked hot zone, which does not have an exception, the configuration information is added to the preset standard library, so that a large amount of configuration information can be accumulated. The accumulated configuration information is used as a standard and can be continuously used for judging the configuration information corresponding to the subsequent target application. The steps are repeated in such a circulating way, a high-accuracy preset standard library can be obtained, and the accuracy and reliability of the configuration information of the click hot area of the target application are improved.
With continued reference to fig. 4, fig. 4 is a schematic diagram 400 of an application scenario of the configuration method of click hot zone according to the present embodiment. In the application scenario of fig. 4, the server 401 first determines a target device 402 to be shown with a target advertisement; then, determining whether the advertisement alliance platform 403 is provided with configuration information of the hot zone clicked when the target device 402 displays the target advertisement; and in response to the determination that the configuration is not set, configuring the click hot area of the target advertisement according to the configuration information of the target application showing the target advertisement in the target device for the click hot area to obtain the target advertisement 404 after the click hot area is configured.
In the method provided by the above embodiment of the present application, the target device to be displayed with the target advertisement is determined; determining whether the advertisement alliance platform is provided with configuration information of the hot area clicked when the target equipment displays the target advertisement; and in response to the fact that the configuration information of the target application showing the target advertisement in the target equipment for the click hot zone is not set, the click hot zone of the target advertisement is configured according to the configuration information of the target application showing the target advertisement in the target equipment, so that a method for configuring the click hot zone based on the configuration information of the advertisement alliance platform and the configuration information of the target application is provided, and the stability of the configuration of the click hot zone is improved.
In some optional implementations of this embodiment, the execution main body may further perform the following operations: and responding to the fact that the target application is abnormal to the configuration information of the click hot zone, and performing abnormal alarming.
In this implementation manner, the execution main body may alarm in the form of alarm indication information such as voice and text. In order to further determine the alarm information, the execution body may display specific abnormal information so as to facilitate the processing of the related technicians.
In some optional implementations of this embodiment, the execution main body may further perform the following operations: and responding to the configuration information of the hot click zone when the target equipment is displayed on the advertisement alliance platform, and configuring the hot click zone of the target advertisement according to the configuration information of the advertisement alliance platform.
As an example, the execution subject may perform configuration of the click hot zone by completely referring to the style, size, and position information in the configuration information. As yet another example, the execution body may perform the configuration of the click hot zone in a manner of covering the size in the configuration information (i.e., expanding a certain range on the basis of the size in the configuration information) with reference to the style in the configuration information.
Under the condition that the configuration information of the hot click zone when the target equipment displays the target advertisement is set in the advertisement alliance platform, the click rate of the target advertisement can be improved based on the configuration information of the hot click zone which is normalized and has a high click rate in the advertisement alliance platform, and the conversion rate of the target advertisement is further improved.
In some optional implementations of this embodiment, the execution main body may further perform the following operations: and displaying the target advertisement after the configuration click hot zone.
In some optional implementations of this embodiment, the execution main body may further perform the following operations: and jumping to a link corresponding to the target advertisement according to the operation instruction in the click hot area.
The operation instruction may be, for example, a click instruction, a touch instruction, or the like. In some implementations, to increase the conversion rate of the target advertisement, the execution subject may determine the target advertisement that is interested by the target user according to the portrait information of the target user.
With continuing reference to FIG. 5, an exemplary flow 500 of one embodiment of a method for configuring click hotspots in accordance with the present application is shown and includes the steps of:
The preset standard library is used for determining whether the configuration information corresponding to the clicked hot zone is abnormal or not
And 505, responding to the determination that the abnormity exists, and alarming for abnormity.
And step 508, jumping to a link corresponding to the target advertisement according to the operation instruction in the click zone.
As can be seen from this embodiment, compared with the embodiment corresponding to fig. 2, the process 500 of the configuration method of the click hot zone in this embodiment specifically illustrates a configuration process of the click hot zone of the target advertisement, so as to further improve the stability of the configuration of the click hot zone.
With continuing reference to fig. 6, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of a configuration apparatus for a click hot zone, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be applied to various electronic devices.
As shown in fig. 6, the configuration device for clicking hot area includes: a first determining unit 601 configured to determine a target device on which a target advertisement is to be presented; a second determining unit 602 configured to determine whether the advertisement federation platform is provided with configuration information of the target device for clicking on the hot area when the target advertisement is displayed; a configuration unit 603 configured to configure the click hot zone of the target advertisement according to configuration information of a target application showing the target advertisement in the target device for the click hot zone in response to determining that the setting is not set.
In some optional implementations of this embodiment, the configuration unit 603 is further configured to: determining whether the configuration information of the target application for the click hot zone is abnormal or not based on a preset standard library, wherein the preset standard library is used for determining whether the configuration information corresponding to the click hot zone is abnormal or not; and responding to the fact that the abnormity does not exist, and configuring the click hot area of the target advertisement according to the configuration information of the target application on the click hot area.
In some optional implementations of this embodiment, the apparatus further includes: and an adding unit (not shown in the figure) configured to add configuration information of the target application in the target device for the click hot zone to a preset standard library in response to determining that the abnormality does not exist.
In some optional implementations of this embodiment, the method further includes: an alarm unit (not shown in the figure) configured to alarm for an abnormality in response to a determination that an abnormality exists.
In some optional implementations of this embodiment, the configuration unit 603 is further configured to: and responding to the configuration information of the hot click zone when the target equipment is displayed on the advertisement alliance platform, and configuring the hot click zone of the target advertisement according to the configuration information of the advertisement alliance platform.
In some optional implementations of this embodiment, the apparatus further includes: and a presentation unit (not shown) configured to present the target advertisement after the configuration click hot zone.
In some optional implementations of this embodiment, the apparatus further includes: a jumping unit (not shown in the figure) configured to: and jumping to a link corresponding to the target advertisement according to the operation instruction in the click hot area.
In the embodiment, a first determining unit in a configuration device of a hot zone is clicked to determine target equipment for displaying a target advertisement; the second determining unit determines whether the advertisement alliance platform is provided with configuration information of the hot area clicked when the target equipment displays the target advertisement; the configuration unit responds to the fact that the configuration is not set, and configures the click hot area of the target advertisement according to the configuration information of the target application showing the target advertisement in the target device to the click hot area, so that a method for configuring the click hot area based on the configuration information of the advertisement alliance platform and the configuration information of the target application is provided, and the stability of click hot area configuration is improved.
Referring now to FIG. 7, shown is a block diagram of a computer system 700 suitable for use in implementing devices of embodiments of the present application (e.g., devices 101, 102, 103, 105 shown in FIG. 1). The apparatus shown in fig. 7 is only an example, and should not bring any limitation to the function and the scope of use of the embodiments of the present application.
As shown in fig. 7, the computer system 700 includes a processor (e.g., CPU, central processing unit) 701, which can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM703, various programs and data necessary for the operation of the system 700 are also stored. The processor 701, the ROM702, and the RAM703 are connected to each other by a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program, when executed by the processor 701, performs the above-described functions defined in the method of the present application.
It should be noted that the computer readable medium of the present application can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the client computer, partly on the client computer, as a stand-alone software package, partly on the client computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the client computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a first determination unit, a second determination unit, and a configuration unit. Where the names of the units do not in some cases constitute a limitation on the units themselves, for example, a configuration unit may also be described as a "unit that configures a click hot zone of a target advertisement according to configuration information of the target application that presents the target advertisement in the target device for the click hot zone" in response to determining that the configuration information is not set.
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the computer device to: determining target equipment for displaying a target advertisement; determining whether the advertisement alliance platform is provided with configuration information of the hot area clicked when the target equipment displays the target advertisement; and responding to the non-setting, and configuring the click hot area of the target advertisement according to the configuration information of the target application showing the target advertisement in the target equipment to the click hot area.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (9)
1. A configuration method of click hotspots comprises the following steps:
determining target equipment for displaying a target advertisement;
determining whether an advertisement alliance platform is provided with configuration information of a hot zone clicked when the target equipment displays the target advertisement;
and in response to the fact that the configuration information of the target application showing the target advertisement in the target equipment for the click hot area is not set, configuring the click hot area of the target advertisement.
2. The method of claim 1, wherein the configuring the click hot zone of the target advertisement according to the configuration information of the target application showing the target advertisement in the target device for the click hot zone comprises:
determining whether the configuration information of the target application for the click hot zone is abnormal or not based on a preset standard library, wherein the preset standard library is used for determining whether the configuration information corresponding to the click hot zone is abnormal or not;
and responding to the fact that the abnormality does not exist, and configuring the click hot area of the target advertisement according to the configuration information of the target application on the click hot area.
3. The method of claim 2, further comprising:
in response to determining that no exception exists, adding configuration information of the target application in the target device for the click hot zone to the preset standard library.
4. The method of claim 2, further comprising:
and responding to the determination that the abnormity exists, and alarming for abnormity.
5. The method of claim 1, further comprising:
and responding to the fact that the configuration information of the click hot area when the target equipment displays the target advertisement is set in the advertisement alliance platform, and configuring the click hot area of the target advertisement according to the configuration information of the advertisement alliance platform.
6. The method of claim 1, further comprising:
and displaying the target advertisement after the click hot area is configured.
7. The method of claim 6, further comprising:
and jumping to a link corresponding to the target advertisement according to the operation instruction in the click hot area.
8. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-7.
9. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
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