JP2006221592A - Electronic book with electronic commerce function and advertisement effect measurement method using computer network - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the following problems of a conventional electronic book with an electronic commerce function and advertisement effect measurement method using a computer network: there are cases where an advertisement or trouble on a system cannot be impartially recommended or measured or where service or information cannot be nicely communicated to a customer. <P>SOLUTION: An application or the like is attached to an issue or the like in a form of a single body or an attachment, and a purchase form is downloaded therefrom. The form is provided with a column for selecting the advertisement. Thereby, any information can be impartially selected, and hindrance to the service to the customer is not caused. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an electronic book having an electronic commerce function and an advertisement effect measuring method using a computer network.

Some electronic books having a conventional electronic commerce function are intended to perform commercial transactions using a unique viewer. (For example, refer to Patent Document 1.)
In addition, there is one that handles product advertisements with different identification symbols for each advertising medium and considers the measurement of affiliate advertising effectiveness. (For example, see Patent Document 2.)

[Patent Document 1 and Patent Document 2] A conventional electronic book having an electronic commerce function and an affiliate advertisement effect measuring method using a computer network will be described below. Patent document 1 is a method for providing electronic commerce using an electronic book, the step of displaying an electronic book, the step of giving an ID of a product or service in relation to the electronic book, and a customer related to the product or service And receiving a request to purchase the selected product or service and processing a transaction to execute the purchase request. Receiving the request for information about a specific product or service from the customer; and displaying information about the specific product or service in response to the request. It is also a featured method. This is a viewer that displays electronic books and provides electronic commerce. Along with viewing electronic books, users can view information about products and services, view online electronic catalogs, and receive samples of products available for purchase. A user can purchase a product or service by inputting a purchase request. In the case of a digital product, the user can download the purchased product directly to the viewer. The viewer can also record statistics regarding purchases and information requests to recommend related products or services and send specific types of advertisements to the user.

Japanese Patent Application Laid-Open Publication No. 2003-28400 proposes a purchase application on the condition that a product advertisement describing a different identification code for each advertising medium is placed in an advertising medium such as a magazine and that the identification code is received from a customer terminal in a web server connected to the network. Sending the web page file necessary for the customer terminal and recording the sales information in association with the identification symbol or the corresponding advertising medium when the purchase application is received from the customer terminal, and the recorded sales information An advertisement effect measuring method including a step of counting for each identification symbol or corresponding advertisement medium. Further, the product sales apparatus, the advertisement effect measuring method, the printed matter, the advertisement effect measuring apparatus, or the computer program, characterized in that the identification symbol in the previous term is a symbol corresponding to URL that can call a different web page file for each advertising medium. It is.
Japanese Patent Laid-Open No. 15-523506 JP-A-15-256607

    The above-mentioned e-books with the e-commerce function described above are manufactured separately for viewers that provide e-commerce, so they cannot be viewed depending on the model, the appearance changes, and the viewer changes depending on the digital products to be acquired There is a problem that cannot be acquired by. In addition, the customer makes a request for information on a specific product or service and responds to the trouble of having to take steps to give an idea of the product or service in relation to the e-book. There are problems in that it is necessary to make requests many times when requesting a large amount of information, it is difficult to recommend other advertisements and information, and it is difficult to recommend advertisements and information that do not specifically describe a product. In addition, in the affiliate advertising effect measurement method using the conventional computer network described above, the file of the web page necessary for the purchase application is transmitted to the customer terminal on the condition that the identification symbol is received from the customer terminal, and the customer terminal Sales information is recorded in association with the identification symbol or the corresponding advertisement medium when a purchase application is received from, but there are advertisements and information that specifically describe the product, but there are other cases where this is not the case. The problem that advertisements that are not so are not included in the affiliate advertising effectiveness measurement method, or the problem is that all the recipients send the web page file necessary for the declaration of purchase to the customers who just wanted information There is a point. In addition, if you are able to call a web page file with a different identification code for each advertising medium, the web page is different, so advertisements and information that do not directly describe the product will be disadvantageous. is there.

  The present invention is intended to solve such a conventional problem, and provides an e-book having a commerce function related to ease of use for all customers, all advertisements and information, and an affiliate advertisement effect measuring method. It is intended to be realized.

Means for solving the problem

  In order to achieve the above object, the present invention is a system for purchasing advertisements and information described in publications when electronic books or other publications or publications (hereinafter referred to as publications) are downloaded on the Internet. It is possible to import applications having In addition, it is possible to go directly to a homepage having a purchasing system for advertisements and information described in the publication, by writing URL directly in the publication or separately. By viewing e-books, importing applications and going to the homepage, customers can view products and services, and enter the necessary data to receive purchase declarations or services. Purchase or receive service. In the case of digital products, the user can download using the viewer of the company that purchased the purchased product directly.

  Further, the second problem solving means is that in the first problem solving means method described above, when a customer enters an application or homepage and the customer downloads and sends a purchase declaration form, Advertising effect that has software that records the sales information in association with it, and software that aggregates the recorded sales information according to the advertising name selected by the customer for each advertising medium. Can be measured. The application and homepage can explain and appeal related advertisements and information in more detail.

  The operation of the first problem solving means is as follows. In other words, by adding e-commerce functions for e-books and other publications and publications as applications instead of viewers, products and services currently offered through viewers can be uninterrupted or viewed depending on the model. It can also solve problems such as lack of visibility. In addition, the customer issues a request for information related to the product or service and responds to the request, but the first problem solving means is not a specific product or service, but an electronic book. By adding a single application or homepage that summarizes the entire content of the issue and other publications, customers do not have to make multiple requests when requesting a large amount of information. There is an advance that it is easy to recommend advertisements and information that do not explain the product.

  The operation of the second problem solving means is as follows. Instead of making a URS that allows you to call web page files with different identification codes for each advertising medium, you can advertise products and information directly by skipping to applications and websites that can explain the contents of electronic books and advertising media in more detail once. It is possible to measure the effectiveness of affiliate advertising even for advertisements that have not been performed. In addition, although the homepage and application have the same URL, if you choose to know which advertisement came from when sending the purchase form, the identification code for the previous term will be different for each advertising medium. It does not have to be a symbol corresponding to URL that can be called, and it is possible to create a sales device, advertisement effect measurement method, printed matter, advertisement effect measurement device, or computer program for all advertisements and information products. .

The invention's effect

  As described above, the affiliate advertisement effect measuring method using the electronic book having the electronic commerce function and the computer network according to the present invention can provide the customer with advertisements and information that are not directly explained, so the credibility of the advertisement effect measuring method can be provided. In addition, customers can provide information, products and services more smoothly and without problems than conventional systems.

Best Mode for Carrying Out the Invention

  Hereinafter, the actual form of this invention is demonstrated based on FIGS. 1-2.

  First, as shown in FIG. 1, an electronic book or a publication, information including a publication and an application or homepage URL, or each of them is downloaded to a customer alone.

  Next, as shown in FIG. 1, the customer can access the application and homepage from the customer. Applications and websites correspond to electronic books, publications, and publications, so you can learn more about the information, advertisements, and services contained in electronic books. If customers know the information and want to buy, they can download it themselves and receive a purchase form. (Figure 2)

  The purchase form passes through the software for identifying and counting the name of the advertising medium written on the purchase form and reaches the advertiser. The advertiser shall review the form and send goods, information or services to the customer. (Figure 3)

Electronic book method having electronic commerce function of the present invention Flow from application to purchase form Advertising effectiveness measurement method using computer network

Claims (2)

    When downloading e-books or other publications or publications (hereinafter referred to as publications) on the Internet, it is possible to import applications that have a purchasing system for advertisements and information described in the publications together. It is. In addition, it is possible to write URL directly in a publication and go to a homepage having a purchasing system for advertisements and information described in the publication. By viewing e-books, importing applications and going to the homepage, customers can view products and services, and enter the necessary data to receive purchase declarations or services. Purchase or receive service. In the case of digital products, the user can download using the viewer of the company that purchased the purchased product directly.     In the method of claim 1, when a customer enters an application or a homepage and the customer downloads and sends a purchase declaration form himself / herself, he / she chooses to identify which advertising medium comes from the form and associates it with it. Product sales device, advertisement effect measurement method, printed matter, advertisement effect measurement device, or software having sales information recording software and software that aggregates the recorded sales information for each advertising medium in correspondence with the name of each advertising medium You can measure the effectiveness of computer programs and affiliate advertisements.

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