JP6345911B2 - Content display time detection system, content display time detection method, user terminal and control method and control program thereof, server system and control method thereof - Google Patents

Description

The present invention, predetermined content in Web pages that are distributed via the Internet or the like, to techniques for detecting a time that is actually displayed at the user end end screen.

  Measuring the effectiveness of an advertisement can be said to be indispensable for verifying the adequacy of the advertising method and the adequacy of media selection. As an index of advertising effectiveness in the traditional four squares, for example, the number of copies for newspapers and magazines, the audience rating for TV, the GRP calculated based on this, the listening rate for radio, etc. The advertising placement price was also affected by these factors. Furthermore, various indexes have been proposed so that the publisher can select a more appropriate medium by subdividing by gender and generation.

  Similarly, there are various effect indexes for verifying the advertisement effect in the Web advertisement. “Impressions” is the number of advertisements displayed in the search results, “Clicks” is literally the number of clicks on the advertisement, and the number of conversions is based on the display of those advertisements. It is the number of cases. Based on these numbers, CTR (= Click Through Rate. Number indicating how much of the displayed advertisement is clicked) and CVR (= ConVersion Rate. Numerical value indicating the probability of closing). In addition, CPA (= Cost Per Action: cost per contract. Advertising cost per contract) and CPC (= Cost Per Click: cost per click). Cost.). These indicators are also used to examine the effectiveness, efficiency, and cost effectiveness of Web advertisements. As described above, the advertisement effect index in the Web advertisement is based on the viewpoint of how the user is urged toward a series of actions such as display, click, and contract in principle.

  By the way, with the improvement of the processing speed of the terminal, the dramatic change of the communication environment, or the “habituation” due to the fact that the Internet environment has become familiar to more users, the format of the Web advertisement has also changed. Many Web advertisements so far are intended to be directed to their own e-commerce sites and service providing sites, and a banner advertisement format has been adopted as a typical technique. But “familiar” users don't easily click these banners. Due to such circumstances, combined with improvements in the specifications of terminals and communication means, advertisements are embedded in web page content in web pages, and more ads are appealing directly to users on the web pages being browsed. ing.

  In the case of this type of advertisement, there are cases where appropriate effect measurement cannot always be performed depending on the conventional effect index. This is because viewing is often not intended to cause immediate purchase behavior by video, so to improve the level of understanding of products and services similar to those aimed at improving awareness in TV commercials and newspaper advertisements. This is because there are some that are intended, and some that are not intended to be clicked by the user. Thus, it is required to grasp not only the viewpoint of causing the consumer to take action in the web advertisement but also the point of how the advertisement content itself is viewed.

  As prior art in line with this viewpoint, content distributed via a network, a receiving unit that receives advertisement information to be displayed together, a display unit that has a display area capable of displaying advertising information together with the received content, A detection unit that detects that advertisement information is displayed in the display area, generates visual information indicating that the advertisement information is displayed, and a transmission unit that transmits viewing information generated by the detection unit. A content display device is proposed (Patent Document 1).

  However, in the configuration described in Patent Document 1, it is merely detected that the image is displayed, and it is not possible to correctly grasp the time that the viewer browsed. In particular, certain terminal operations by the viewer are not subject to detection. For example, when the browser displaying the Web page is shut down or when another application is started, the browser display screen is shifted to the background. If not properly detected.

  On the other hand, as an approach from another viewpoint, as a web advertisement effect measuring device for measuring the viewing time of advertisements on a web page displayed on a display means of a personal computer, the position and size of a window displaying a web page in a screen Window information acquisition means for acquiring window information including, advertisement information acquisition means for acquiring advertisement information including the position and size of the advertisement, and means for acquiring a display area of the advertisement based on these information, There has been proposed a web advertisement effect measuring device provided with a viewing time measuring unit that detects a user's line-of-sight direction by means of imaging the user and measures the time when the line-of-sight direction and the advertisement display area coincide with each other as the viewing time. (Patent Document 2).

  In the configuration described in Patent Document 2, it is possible to confirm whether or not the user is actually viewing by checking the user's line of sight or the like. However, in order to realize this, it is assumed that the terminal has a configuration for that purpose, and the type of the terminal is selected.

JP2011-209776 JP2010-61218

An object of the present invention is to provide a time content is displayed on the display equipment for the user terminal end, without the need detection knowledge of the configuration on the user terminal or excessive loads and special devices for communication lines is that you.

[A] In order to solve the above problem, one aspect of the present invention is a “content display time detection system” including a user terminal including a determination unit and a request unit, and a server device including a calculation unit, judging means, the display range of the visual information arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content on the display device Whether or not it is included is determined every predetermined period during automatic playback of the moving image content regardless of active user operation on the moving image content , and each time the requesting unit is determined to be included by the determining unit send an update request of the detection target object in a manner that update does not occur in the moving image content, the calculating means, the dynamic It calculates the viewing time of the video content by the user of the user terminal by using the history of the received history and the update request that provided the content.
[B] In order to solve the above problem, one aspect of the present invention is a “content display time detection method” by a user terminal including a determination unit and a request unit, and a server device including a calculation unit. means, included in the display range of the visual information at the arrangement position display device of the detection target object placed in association with the moving image content near the display area of the video content in the visual information comprising video content is automatically reproduced whether the determined irrespective the active user operation with respect to the video content for every predetermined period during automatic playback of the video content is, the request means, said each time it is determined to contain by said determining means send an update request of the detection object in a manner that update does not occur in the moving image content, the calculating means, the moving co It calculates the viewing time of the video content by the user of the user terminal using the history provided by the history that it has received the update request Ceiling.

The following technical limitations may be added to the “content display time detection system” in [A] above. The same technical limitation may be added to the “content display time detection method” in [B] above.
The moving image content is automatically reproduced only while the display area is included in the display range, and the determination unit determines every predetermined period only during the automatic reproduction of the moving image content.
The calculation means calculates a playback time obtained by subtracting the interruption time from the display time as the browsing time.
-The said determination means determines for every said predetermined period which does not exceed 1 second.
The display range is inside an active display window displayed on the display device.
The display range is inside an active display tab in the active display window.
The detection target object is a virtual image object having image information that is substantially invisible or position information to be arranged.

[C] In order to solve the above problems, a "user terminal" is one embodiment of the present invention, near the display area of the video content in the visual information comprising video content is automatically played in association with the video content placement Whether or not the arrangement position of the detected object to be detected is included in the display range of the visual information on the display device during the automatic reproduction of the moving image content regardless of an active user operation for the moving image content And a request unit that transmits an update request for the detection target object in such a manner that the update of the moving image content does not occur each time it is determined to be included by the determination unit.
[D] To solve the above problems, which is one embodiment of the present invention "The method of the user terminal" is in the video content near the display area of the video content in the visual information comprising video content is automatically reproduced An active user operation on the moving image content every predetermined period during automatic reproduction of the moving image content, whether or not the arrangement position of the detection target object arranged in association is included in the display range of the visual information on the display device A determination step for determining regardless of the relationship ; and a request step for transmitting an update request for the detection target object in such a manner that the update of the moving image content does not occur each time it is determined that the determination means includes the determination target object.
[E] In order to solve the above problems, which is one embodiment of the present invention "control program" is near the display area of the video content in the visual information comprising video content is automatically played in association with the video content placement Whether or not the arrangement position of the detected object to be detected is included in the display range of the visual information on the display device during the automatic reproduction of the moving image content regardless of an active user operation for the moving image content And a request function for transmitting the detection target object update request in such a manner that the update of the moving image content does not occur each time it is determined to be included by the determination means.

The following technical limitations may be added to the “user terminal” in [C] above. The same technical limitation may be added to the “control method” in [D] and the “control program” in [E].
The moving image content is automatically reproduced only while the display area is included in the display range, and the determination unit determines every predetermined period only during the automatic reproduction of the moving image content.
-The said determination means determines for every said predetermined period which does not exceed 1 second.
The display range is inside an active display window displayed on the display device.
The display range is inside an active display tab in the active display window.
The detection target object is a virtual image object having image information that is substantially invisible or position information to be arranged.

[F] In order to solve the above problems, which is one embodiment of the present invention a "server system", near the display area of the video content in the visual information comprising video content is automatically played in association with the video content placement Whether or not the arrangement position of the detected object to be detected is included in the display range of the visual information on the display device during the automatic reproduction of the moving image content regardless of an active user operation for the moving image content And a request unit that transmits an update request for the detection target object in a manner in which the update of the moving image content does not occur every time it is determined that the determination unit includes the determination unit. acquisition means for acquiring the update request, the history of the received offer and the history and the update request the video content And a calculating means for calculating the viewing time of the video content by the user of the user terminal using.
[G] In order to solve the above problems, which is one embodiment of the present invention, "control method of the server system", as the moving image content near the display area of the video content in the visual information comprising video content is automatically reproduced An active user operation on the moving image content every predetermined period during automatic reproduction of the moving image content, whether or not the arrangement position of the detection target object arranged in association is included in the display range of the visual information on the display device Transmission from a user terminal comprising: determination means for determining regardless of whether the update request for the detection target object is transmitted in such a manner that the update of the moving image content does not occur each time it is determined that the determination target includes the determination object. an acquisition step of acquiring the update request to be, the update request and history of providing the video content By using the history of signals including a calculation step of calculating the viewing time of the video content by the user of the user terminal.

ADVANTAGE OF THE INVENTION According to this invention, it is possible to detect the time when the moving image content was automatically reproduced on the display device of the user terminal without the need for an excessive load on the user terminal or a communication line or a special device configuration.

Also, for example, automatic playback of video content is started simultaneously with frame-in of the display area, and automatic playback is paused when the frame is out, so that the display area of the video content and the object to be detected are arranged in the vicinity. Thus, the time at which the moving image content is automatically reproduced and the time at which the transmission of the detection object update request is repeated substantially match, and as a result, the automatic reproduction time of the moving image content can be appropriately recorded.

If these video content is advertising information, it can be used as a more sophisticated indicator than impression-based billing, and whether the viewer (viewer) has viewed it for a long time or does not show interest The result of scrolling out remains as a record. Therefore, it can be used for evaluation of advertising material. In addition, if the advertisement display is within a given network service, it can be linked to the profile of the viewer (viewer) and can be fed back to the publisher as more precise consumer trends. Become.

  In the present invention, the “content” may be text, an image, a photograph, a video, or an image / video with a 3D effect, regardless of its type as long as it is visible. The “predetermined browser” can be appropriately selected according to the terminal to be used as long as it can build a dynamic website by implementing JavaScript (registered trademark), VBScript, etc. is there.

Also, the “detection target object” can be arranged in the vicinity of the area where the content that is the original detection target is displayed, if it is image data, regardless of whether or not the actual viewing authorization is accepted. This is because the load load when the content capacity is large, the timing when the terminal processing load is applied when the content is accompanied by the reproduction of video or audio, and that the content is being viewed (reproduced) The configuration is such that the communication load for recording on the server can be distributed, and the detection of the state in which the content is being browsed (played back) is triggered as the detection target object is positioned within the frame of the display device Is replaced by a load request for the object information issued as. As a result, content download is performed in advance based on an arbitrary trigger at the same time as or after the web page browsing request, and at the time of playback of the content, confirmation of the playback status is accepted by the load request of the detection target object. Communication load and terminal load can be reduced. From such a viewpoint, when the detection target object is an image, the viewer may not be able to substantially visually recognize that the image exists, for example, it may be a minute image area of 1 × 1 pixel, and It is good also as an image of the same color as a background color, or transparent (100% of transparency) so that it cannot be visually recognized. However, it is also possible to make the display recognizable to the viewer (viewer) by displaying an icon indicating that the moving image is being reproduced.

  The location of “near” can be set arbitrarily, and may be the upper end or the lower end of the content. When the content is a moving image and playback is performed when a predetermined ratio (for example, one half of the display area) is included in the frame in the vertical scroll, the detection target object is set at the midpoint of the side of the display area. By arranging this, it is possible to appropriately detect the content display time (moving image playback time here). Further, the detection target object does not need to be a single object. For example, whether or not a moving image playback condition includes a predetermined ratio of the display area is recognized according to the number of detection points of the detection target object (for example, 4 including the vertex). When the five detected objects to be detected are arranged, if four points are detected, it may be recognized that 75% of the display area is included in the frame).

  Furthermore, the “detection target object” can also be coordinate position information specified by an html tag having position information where the content is displayed on the Web page, for example, <div> tag or <span> tag. is there. In this case, the server that transmits and receives the detection target history is not necessarily configured as a separate node from the content server, and can be transmitted and received together with the content at the same node as the content itself. Based on the coordinate information held by the html tag, it is determined whether or not the content is displayed in the display frame. If the content is displayed, an http request is transmitted to the content server, and the log is continuously displayed. It is possible to detect that the content is displayed by being recorded on the screen.

  However, in consideration of actual service provision, there may be a case where the content distribution subject and the content display state detection subject do not match. In that case, the server where the http request is transmitted from the terminal and the log is recorded may be configured separately from the content server, as the distribution server related to the detection target object is configured as another node.

  In short, the transmission destination of the request transmitted when the content is displayed may be the content server or a separate node. (1) When the detection target object is image data or the like Based on the fact that it is within the display frame, and (2) when the detection target object is coordinate information (ie, display position information) indicated by the html tag that is the position detection target, the coordinate is within the display frame. It is only necessary that the transmission of the request from the terminal functions on the browser of the terminal.

  “Intra-frame display state” means not only that the object to be detected is removed from the display frame by scrolling the screen, but also due to user actions such as browser back (“back” operation), link click, tab switching, etc. The detection target object is not displayed in the display frame based on the change in the display state, and further, the detection target object is displayed due to a browser crash, terminal battery exhaustion, or other display state change not caused by user action. It also includes that no longer appears. “Continuous detection” means determining whether to detect periodically, for example, every second, based on a timer function provided in the terminal.

  The “scrolling operation” is an operation for changing the display area of the screen by the user. In many cases, such as a smartphone or a tablet, it is realized by sliding the touch panel. It may be via an input device such as a scroll dial.

  “Advertisement information” refers to information presented to the viewer on the area provided by the media owner to the publisher as the display area in the Web page. If the format is text, it is a still image. It does n’t matter if it ’s a video. Also, audio information may be added to each information.

  Note that the scope of application of the present invention is not limited only to detection of the display time of content in a Web page. For example, in a virtual display screen, that is, an application that has a size that does not fit in the display frame of the terminal and is premised on switching the display location by an operation such as scrolling, it is embedded in the virtual display screen. The object display area is regularly and continuously loaded on the condition that the object display area is arranged near the content and the object display area is displayed in the frame. The present invention can also be applied to a configuration in which the display time of content is detected when a request signal is transmitted and the log is recorded in the object distribution server.

In other words, since the transmission of the detection target object update request according to the present invention is dependent on the execution of a predetermined application, only the user's scroll operation is performed so that the detection target object is not displayed. In addition, you can understand the deactivation of the application.

  As a typical operation of screen transition by the operator, scrolling of the screen can be considered, but it is not limited to scrolling. For example, when the display area of the detection target object is framed in by pinching out, the same function is performed. You can also.

It is a network block diagram which shows the outline | summary of the content display time detection system which concerns on 1st Example of this invention. It is a functional block diagram of the terminal 10 by which the content display time detection apparatus based on 1st Example of this invention is implement | achieved. It is a functional block diagram of the advertisement server 20 which comprises the content display time detection system which concerns on 1st Example of this invention. It is a functional block diagram of the object delivery server 30 which comprises the content display time detection system which concerns on 1st Example of this invention. It is a functional block diagram of Web server 40 which constitutes a contents display time detection system concerning the 1st example of the present invention. It is an image figure which shows the relationship between a web page and the flame | frame of a display apparatus. It is an image figure which shows the condition which detects the state in which a content is displayed in a terminal, and is a figure which shows the state just before object display area OA enters in the display frame VF. It is an image figure which shows the condition which detects the state in which a content is displayed in a terminal, and is a figure which shows the state in which the object display area OA is in the display frame VF. It is an image figure which shows the condition which detects the state in which a content is displayed in a terminal, and is a figure which shows the state which the object display area OA moved out of the display frame VF. 3 is a conceptual diagram showing a flow of transmission / reception between a terminal 10 and an object distribution server 30. FIG. It is a flowchart which shows a series of flows in which it is detected that the content is displayed in the terminal 10 by which the content display time detection apparatus based on 1st Example of this invention is implement | achieved. 4 is a flowchart showing a series of flows in which content display time in the terminal 10 is recorded in the object distribution server 30. It is a network block diagram which shows the outline | summary of the content display time detection system which concerns on the 2nd Example of this invention. It is a functional block diagram of the advertisement server 20 which comprises the content display time detection system which concerns on the 2nd Example of this invention. It is a conceptual diagram which shows the flow of transmission / reception with the terminal 10 and the advertisement server 20 (object delivery server 30). It is a flowchart which shows a series of flows in which it is detected that the content is displayed in the terminal 10 by which the content display time detection apparatus based on 2nd Example of this invention is implement | achieved.

  The content display time detection system according to the first embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a network configuration diagram showing an overview of a content display time detection system according to a first embodiment of the present invention. As long as the terminal 10 which comprises a content display time detection system has the function demonstrated in FIG. 2, it does not ask | require types, such as a tablet, a smart phone, and a personal computer. Here, these different types are also collectively referred to as a terminal 10. The terminal 10 transmits / receives information to / from each of the advertisement server 20, the object distribution server 30, and the Web server 40 via the network 50. Also, predetermined information is exchanged between the servers. This exchange of information includes, for example, a process of transferring a viewing time log related to a predetermined advertisement content stored in the object distribution server 30 by batch processing or sequential processing. Depending on the type of the terminal device, it is necessary to use a network device such as a base station or a gateway corresponding to the mobile carrier. However, these will be described as being included in the network 50.

  FIG. 2 is a functional block diagram of the terminal 10 in which the content display time detection device according to the embodiment of the present invention is realized. The terminal 10 includes a CPU 11 that performs terminal operation control including control related to content display time detection and screen display control according to the present invention, a memory 12 that temporarily expands application data, and the like, downloaded application programs and distributed A storage unit 13 that stores content and other information, a transmission / reception unit 14 that controls connection with other nodes via the network 50, a display unit 15 that is a screen that displays a downloaded web page, a keyboard and a numeric keypad, An input device 16 for performing an active input operation for a terminal operation by an operator, such as a touch panel arranged on a screen, is provided. Although not shown in the drawings, a sensor for recognizing information (ambient illuminance or given acceleration) other than an active operation with respect to a speaker for sound output or the input device 16 may be provided. The CPU 11 and other elements are electrically connected through a bus.

  FIG. 3 is a functional configuration diagram illustrated by blocks indicating functions of the advertisement server 20. The function of the advertisement server 20 is a group of DBs that record the advertisement information, the advertisement content, the master information related to the medium to be published, and the transaction information that is the record requested to display each individual advertisement content or the record actually viewed. 210 and a processing unit 220 that appropriately performs arithmetic processing based on input information from the outside.

  The DB group 210 includes a publisher DB 211 that records the attribute information of the advertiser who is the advertiser, a publication history, and the like, a medium DB 212 that records information about the Web page that is the subject of the advertisement, and a request based on the actual request. A content DB 213 that records advertisement content information distributed to the terminal 10 and attribute information related to the advertisement content, a display request DB 214 that records a history of content display requests, and a history of viewing each content. The viewing history DB 215 is included. In the browsing history information, a display time detected based on the number of load requests of a detection target image distributed from the object distribution server 30 described later is recorded for each content.

  The processing unit 220 determines the appropriateness of various types of input information recorded in the DB group and processes the corresponding content from the terminal 10 that has accessed the Web page WP having the content display area CA. An authentication unit 222 that authenticates and processes the appropriateness of the distribution request, and a distribution control unit 223 that performs appropriate content distribution control according to the distribution request are included. Information exchange between the advertisement server 20 and the outside is optimized at the interface 224 according to the type of the terminal 10.

  FIG. 4 is a functional configuration diagram illustrated by blocks indicating functions of the object distribution server 30. The object distributed from the object distribution server 30 is typically image data, but is not intended to be viewed by the viewer itself. As described later, an advertisement is recorded by recording a distribution request for the object as a log. A so-called dummy image is distributed for detecting the time when the content is actually viewed. In that sense, the detection target object may be a size that cannot be visually recognized, for example, 1 × 1 pixel, or a transparent image. Although not strictly included in the category of the image, <div> that is a block element defined as a group of blocks or <span> that is an inline element may be used as an html tag.

  That is, when the detection target object is an image, the element of the image itself may not have significance in information transmission, and has a function of recording a log indicating that a detection target object has been loaded. There is a need. Therefore, the object distribution server 30 includes a distribution request log storage unit 310. The distribution request log includes the user ID of the terminal 10 that requested the distribution, the date and time of the distribution request, and the advertisement ID of the advertisement associated with the distribution requested object (not shown). The storage unit 310 stores this. The storage format may be text. In this embodiment, the case where the detection target object is an image will be described below.

  As in the advertisement server 20, the processing unit 320 determines the appropriateness of various types of input information recorded in the DB group, and distributes from the terminal 10 in which the object display area OA is framed. An authentication unit 322 that authenticates and processes the appropriateness of the request and a distribution control unit 323 that performs image distribution control according to the distribution request are included. The exchange of information between the object distribution server 30 and the outside is also optimized according to the type of the terminal 10 at the interface 324.

  FIG. 5 is a functional configuration diagram illustrated in a block diagram illustrating functions of the Web server 40. In each DB of the DB group 410, information on the Web page distributed in response to a request from the terminal 10 is stored in the Web page DB 411, a display request history record is stored in the display request DB 412, and a browsing record is stored in the browsing history DB 413. Stored. As in each of the above servers, the processing unit 420 controls the input processing unit 421 that processes input information from the outside, the authentication unit 422 that authenticates the legitimacy of the Web browsing request, and the distribution of the Web page in response to the request. It has a distribution control unit 423 and an interface 424 that adapts the input / output information to be processed according to the terminal 10.

  Next, using FIG. 6 to FIG. 10, the relationship between the display on the screen and the Web page when detecting the time when the content is actually displayed, and the exchange of information between the terminal 10 and the object distribution server 30 I will explain.

  FIG. 6 is an image diagram showing the relationship between the Web page and the frame of the display device, FIG. 7 is an image diagram showing a situation in which a state in which content is displayed on the terminal is detected, and FIG. 3 is a conceptual diagram showing a flow of transmission / reception with a distribution server 30. FIG. FIG. 9 is a flowchart showing a series of flows for detecting that the content is displayed in the terminal 10 in which the content display time detecting device according to the present invention is realized. FIG. 10 is a detection target image from the terminal. It is a flowchart which shows the flow of a process in the object delivery server 30 which received the load request.

  Hereinafter, the flow of FIG. 9 will be sequentially described with reference to other drawings. The terminal 10 accesses the Web server 40 via the network 50 and requests information on the Web page WP including information related to the content display area CA and the detection target object display area OA (Step S901). The web server 40 distributes information related to the requested web page. The information related to the distributed web page includes display position information of the content embedded on the page. When the requested terminal 10 receives Web page information (step S902: Yes), the terminal 10 makes a distribution request for the content information to the advertisement server 20 (step S903).

The web page information includes an application (program) for detecting whether or not a detection target image, which will be described later, is displayed in the frame. The web page information is loaded into the terminal 10 and developed in the memory 12 along with the loading of the web page. The The application can be expressed in any language, but is typically described in HTML using JavaScript (registered trademark). Since the Web page is displayed on a browser preinstalled in the terminal 10, this application also has a condition that the browser is active. This application, the CPU 11 and the memory 12 cooperate to realize a content display time detection device.

  Here, the relationship between the display unit 15 of the terminal 10 and the acquired web page WP will be described. The acquired web page information is expanded on the memory 12. As shown in FIG. 6, the information on the memory of the normal Web page is expanded with a length that does not fit in the display frame VF. In the initial state, that is, when the Web page is loaded for the first time, the display frame VF is normally arranged at the top of the page, and the top of the Web page is displayed on the display unit 15. The user of the terminal 10 sees the lower Web page by performing an operation of scrolling down the screen (sliding upward on the touch panel, pressing the down button on the cross key, etc.). be able to. The scroll operation is performed via the input device 16 corresponding to the type of the terminal 10. In the case of a tablet terminal or a smartphone, the screen can be easily scrolled by a sliding operation of a touch panel arranged on the screen.

  Returning to FIG. 9, the terminal 10 detects whether or not the detection target image has entered the display frame VF (step S904). FIG. 7A shows a state immediately before the screen of the terminal is scrolled and the detection target image area OA is framed in. When this frame-in is performed as shown in FIG. 7B (step S904: Yes), the terminal 10 requests the object distribution server 30 for detection target image information from the transmission / reception unit 14 via the network 50 (step S905).

  FIG. 10 shows the flow of processing in the object distribution server 30 that has received the load request from the terminal 10. When the load request from the terminal 10 is received (step S1001: Yes), the corresponding image is called after the authentication of the appropriateness is performed by the authentication unit 322 of the object distribution server 30 (step S1002). In addition, the fact that the first display request has been made is recorded in the display request DB 313 and the log information is stored in the distribution request history DB (step S1003). Thereafter, image distribution is performed to the terminal 10 requested under the control of the distribution control unit 323 (step S1004).

  In this way, by recording that the image distribution request has been made, it is detected that the content in which the detection target image is arranged in the vicinity is displayed in the terminal display unit 15 in the form of a distribution request log. This content may be a text or a still image, but is particularly effective for grasping the viewing time of a moving image.

  That is, for the video embedded in the web page, the information is requested to be downloaded first as described above, and the advertisement server 20 side has a history of download, but how much is actually viewed remains. Absent. However, the detection target image is arranged in the form of being attached to the display area of the video content, and by detecting the display, it is possible to detect that the content is displayed on the terminal screen.

  In addition, by continuously detecting the following steps in FIG. 9, it is possible to grasp the viewing time of the moving image in the form of originating from the terminal. That is, once requesting detection target image information (step S905), a predetermined period (here, 1 second is set, but if more precise information is acquired, it can be set in a shorter cycle, and vice versa. (Step S906: Yes), and it is determined whether or not the browser is active (step S907). Further, when the browser can expand a plurality of tabs, it is determined whether or not the tab displaying the Web page is active (step S908). Then, it is determined again whether the detection target image OA is in the display frame VF (step S909). If both are Yes, the terminal 10 requests the object distribution server 30 for detection target image information again (step S905). Based on this request for image information, the process described in the flow on the object distribution server 30 side as shown in FIG. 10 is performed, and log information is stored in the distribution request history DB 314.

  In other words, assuming that the terminal is active, the browser is active (specifically, the screen display is not occupied by another application), the corresponding tab is active, and the detection target image is a frame. While it is detected that the image is contained, the object distribution server 30 records the periodic and continuous distribution request as a log in response to an image load request that is periodically and continuously performed. As shown in FIG. 8, an image load request that is transmitted periodically and continuously while detecting frame-in is stored as a log in the object distribution server. That is, this is recognized as content browsing time. Further, when the content is a moving image and is reproduced together with frame-in and stopped or paused together with frame-out, it is recognized as the viewing time of the moving image. Information obtained in this way (stored in the display request DB 313) and browsed seconds (stored in the distribution request history DB 314) is integrated with the display request DB 214 and the viewing history DB 215 of the advertisement server 20 by batch processing or the like. Also good. As a result, when the content is video content, it is possible to examine a more appropriate advertisement delivery method from the actual viewing time, the number of times downloaded and the number of times played back, and the like. .

  As shown in FIG. 7C, when the detection target image OA moves out of the frame, the content display state is displayed unless the corresponding advertisement is reloaded, that is, the moving image software or the like is not activated by tapping the content. Is temporarily stopped and again waits for frame-in of the detection target image (step S904).

  In the embodiments described above, the configuration for detecting the display (viewing) time of predetermined content in a Web page that can be browsed by a predetermined browser, in particular, moving image content has been described. However, the scope of application of the present invention is not limited only to the display time detection of content in a Web page. For example, in an application that assumes that the virtual display screen does not fit within the display frame of the terminal and the display location is switched by an operation such as scrolling, a predetermined embedded in the virtual display screen The image load request signal is periodically and continuously displayed on the condition that the object display area is arranged in the vicinity of the content and the object display area is displayed in the frame. The present invention can also be applied to a configuration in which the display time of content is detected when the log is transmitted and recorded in the object distribution server.

  In other words, the image load request for the detection target image according to the present invention is based on the condition that the detection target image depends on the execution of a predetermined application. You can also grasp the deactivation of the application.

  In the above embodiment, the case where the screen is scrolled as a typical operation of the operator has been described. However, the present invention is not limited to scrolling. For example, when the display area of the detection target image is framed in by pinching out. Can function in the same way.

  Next, a content display time detection system according to a second embodiment of the present invention will be described with reference to the drawings. In addition, the same code | symbol is attached | subjected about the same structure and the description is abbreviate | omitted.

  FIG. 11 is a network configuration diagram showing an outline of a content display time detection system according to the second embodiment of the present invention. The difference from the first embodiment is that the object distribution server 30 is not an independent node but the same as the advertisement server 20.

  As shown in FIG. 12, in this embodiment, a DB constituting the DB / storage group 210 ′, a publisher DB 211, a medium DB 212, a content DB 213, a display request DB 214, a viewing history DB 215, and a request log storage unit 216 as storage units. Is provided. The request storage unit 216 stores log information including request information from the terminal through the steps shown in FIG.

Here, the content display position and the display area are defined as follows.
<div id = ”target_element”></div>
div # target_element
{
position: absolute;

left: 15px;
top: 2000px; (Display position information)

width: 400px;
height: 100px; (Display area information)
}

  In this case, when detecting the state where the coordinates indicating the start position of the display area (left: 15px; top: 2000px) indicated by the display position information is within the display frame, the terminal receives the user ID of the terminal, Request information including the content ID displayed in the content display area is transmitted to the advertisement server 20. The advertisement server 20 stores the request information in the request log storage unit 216 as a log. The request information is continuously transmitted while the coordinates are included in the display frame VF, and the log information is sequentially stored in the request log storage unit 216.

  In addition, it is not essential for the request information to be transmitted from the advertisement server 20 to the terminal 10, and in this embodiment, the terminal 10 does not transmit information for the request. ing. In this case, for example, a status code (http: // 200 or the like) indicating that the request has been normally received may be returned. This is the same regardless of whether the detection target object is an image or the coordinates indicated by the display position information. However, as described above, when the image information is actually displayed to the user, it is naturally necessary to transmit the image data in response to the load request.

  In the above example, the coordinate position is defined as an absolute position (absolute). However, the present invention is not limited to this. For example, the frame position is calculated each time the target page is read, and the relative position is relative. It may be in the form of determining coordinates.

FIG. 14 is a flowchart showing a series of flows in the terminal 10 where it is detected that content is displayed. The first implementation shown in FIG. 9 except that the detection target is the presence / absence of the frame-in of the coordinates indicated by the tag, not the image, and that the image request information is not transmitted based on the trigger . different places is not as large as flows in the example. That is, the detection of coordinate information is also based on the premise that the terminal is active, the browser as the premise to detect the coordinate is active, and the tab on which the web page where the coordinate is located is active. These are periodically and sequentially determined, and the request information is continuously and periodically transmitted to the advertisement server 20 (steps S1304 to S1309).

  In the above, the Example regarding the moving image reproduced | regenerated on a Web browser was shown. In addition, it is possible to detect the display time of a moving image that is reproduced within a predetermined application by adopting the same configuration. That is, it is an implementation in which the predetermined application periodically and continuously sends requests, and by dynamically providing information on the content to be detected, the content in the predetermined application is actually displayed on the terminal screen. It is possible to continuously detect that it is displayed on a terminal basis and store the record in the server.

  According to the present invention, it has become possible for the server side to grasp how long advertisement content, particularly video advertisement content, was actually viewed based on a signal transmitted from the terminal. In particular, not only changes in display status caused by user actions such as screen scrolling, browser back ("back" operation), link clicks, tab switching, browser crash, terminal battery exhaustion, etc. Even if the display state does not change due to user action, an image distribution request is not actively made, that is, display detection is not performed, and it is possible to measure the advertising effect of video advertisement content more precisely. Become.

  In particular, embedded video content that automatically starts playback when entering a recent display frame can be seen. By combining this with the display time detection system according to the present invention, the video content is actually played back. It becomes possible to grasp the time watched, and the range of promotional activities is expanded.

  Of course, it goes without saying that content is not limited to videos, and is not limited to advertisements. For example, paintings and calligraphy that are required to be carefully watched are now being digitized and viewed, but it is possible to properly grasp the time spent on the browsing screen for such pictures and prints. Become. In addition, the said Example is only one embodiment until it gets tired, and can be suitably changed, unless the meaning of this invention is impaired.

1 content display time detection system 10 terminal (content display time detection device)
11 CPU
12 memory 13 storage unit 14 transmission / reception unit 15 display unit 16 input device 20 advertisement server (content server)
30 Object distribution server 310 Request log storage unit 313 Display request DB
314 Distribution request history DB
320 Processing unit 321 (Object distribution server) Input information processing unit 322 Authentication unit 323 Distribution control unit 40 Web server 50 Network OA Object display area VF Display frame CA Content display area WP Web page

Claims (13)

A content display time detection system including a user terminal including a determination unit and a request unit, and a server device including a calculation unit,
The determining means, the display range of the visual information arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content on the display device Whether or not it is included in the video content automatically during the automatic reproduction of the video content regardless of an active user operation for the video content, every predetermined period,
Each time the request means is determined to be included by the determination means, the update request for the detection target object is transmitted in a manner in which the update of the video content does not occur,
The calculating means calculates a viewing time of the moving image content by a user of the user terminal using a history of providing the moving image content and a history of receiving the update request ;
Content display time detection system. The video content is automatically played back only while the display area is included in the display range,
The determination means determines for each predetermined period only during automatic playback of the video content.
The content display time detection system according to claim 1. The calculating means calculates a playback time obtained by subtracting the interruption time from the display time as the browsing time;
The content display time detection system according to claim 2. The determination means determines every predetermined period not exceeding 1 second;
The content display time detection system according to any one of claims 1 to 3 . The display range is inside an active display window displayed on the display device,
The content display time detection system according to any one of claims 1 to 4 . The display range is inside an active display tab in the active display window.
The content display time detection system according to claim 5 . The detection target object is a virtual image object having image information that is substantially invisible or position information to be arranged.
The content display time detection system according to any one of claims 1 to 6 . A content display time detection method using a user terminal including a determination unit and a request unit and a server device including a calculation unit,
The determining means, the display range of the visual information arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content on the display device Whether or not it is included in the video content automatically during the automatic reproduction of the video content regardless of an active user operation for the video content, every predetermined period,
Each time the request means is determined to be included by the determination means, the update request for the detection target object is transmitted in a manner in which the update of the video content does not occur,
The calculating means calculates a viewing time of the moving image content by a user of the user terminal using a history of providing the moving image content and a history of receiving the update request ;
Content display time detection method. Whether the arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content contained in the display range of the visual information on the display device A determination means for determining whether or not the video content is automatically played back every predetermined period irrespective of an active user operation on the video content ;
Request means for transmitting an update request for the detection target object in a manner in which the update of the moving image content does not occur every time it is determined that the determination means includes the data;
A user terminal comprising: Whether the arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content contained in the display range of the visual information on the display device A determination step of determining whether or not the video content is automatically played back every predetermined period irrespective of an active user operation on the video content ;
A requesting step of transmitting an update request for the detection target object in a manner in which the update of the moving image content does not occur each time it is determined to be included by the determination unit;
A method for controlling a user terminal, including: Whether the arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content contained in the display range of the visual information on the display device A determination function for determining whether or not the video content is automatically played back every predetermined period irrespective of an active user operation on the video content ;
A request function for transmitting an update request for the detection target object in a manner in which the update of the moving image content does not occur every time it is determined that the determination means includes
Is a control program that causes a computer of a user terminal to realize the above. Whether the arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content contained in the display range of the visual information on the display device Determining means for automatically determining whether or not the video content is included in the automatic reproduction of the video content at any given time period irrespective of an active user operation on the video content , and updating the detection target object each time it is determined to be included by the determination means and requesting means for requesting the update of the video content is transmitted in a manner that does not generate an acquiring means for acquiring the update request transmitted from the user terminal comprising,
Calculating means for calculating the viewing time of the moving image content by the user of the user terminal using the history of providing the moving image content and the history of receiving the update request ;
A server system comprising: Whether the arrangement position of the detection target object near the display area of the video content in the visual information comprising video content is automatically reproduced is arranged in association with the video content contained in the display range of the visual information on the display device Determining means for automatically determining whether or not the video content is included in the automatic reproduction of the video content at any given time period irrespective of an active user operation on the video content , and updating the detection target object each time it is determined to be included by the determination means and requesting means for requesting the update of the video content is transmitted in a manner that does not generate an acquiring step of acquiring the update request transmitted from the user terminal comprising,
A calculation step of calculating a viewing time of the video content by a user of the user terminal using the history of providing the video content and the history of receiving the update request ;
Including a server system control method.

Images