CN102314655A - Advertisement generating method and equipment - Google Patents
Advertisement generating method and equipment Download PDFInfo
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- CN102314655A CN102314655A CN2010102229784A CN201010222978A CN102314655A CN 102314655 A CN102314655 A CN 102314655A CN 2010102229784 A CN2010102229784 A CN 2010102229784A CN 201010222978 A CN201010222978 A CN 201010222978A CN 102314655 A CN102314655 A CN 102314655A
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Abstract
The invention aims at providing a preview-available advertisement generating method and equipment, wherein the advertisement generating equipment acquires advertisement information input by a user, generates various advertisement preview formats according to the advertisement information and providing the various advertisement preview formats to the user. Compared with the prior art, the invention provides various advertisement preview formats for the user, and is not only helpful for exploring a really appropriate advertisement format for the user, but also beneficial to multiplication of the advertisement generating efficiency.
Description
Technical field
The present invention relates to networking technology area, relate in particular to a kind of technology that generates advertisement.
Background technology
As one of topmost marketing methods of popularizing and introducing product and service to target consumer group, advertisement enjoys people's attention always.And along with the infiltration of network technology to actual life, the web advertisement is also more and more paid attention to by numerous businessmans.
The maximum characteristics of the web advertisement (especially searching for link advertisement) are that ad content mainly is to fill in completion voluntarily by the base model that the advertiser sets according to advertisement space provider.Therefore, provide a kind of method of advertisement live preview to help the advertiser and when writing advertisement, just can see the pattern of advertisement during following actual representing, be necessary very much.In addition, sometimes, the same set of ad content that the advertiser provides may be used for different positions or be applied to different patterns by the advertising provider.And the advertising creative that shows under the different patterns all there are differences on form and length.And let the popularization client all write an intention respectively for every kind of popularization pattern, and both wasted time and energy, be not easy to management again.
Summary of the invention
The purpose of this invention is to provide a kind of method and apparatus that generates advertisement.
According to an aspect of the present invention, a kind of method that generates advertisement is provided, this method may further comprise the steps:
A obtains the advertising message of user's input;
B generates multiple advertisement preview format according to said advertising message;
C offers said user with said multiple advertisement preview format.
According to a further aspect in the invention, a kind of equipment that generates advertisement is provided, this equipment comprises:
Deriving means is used to obtain the advertising message of user's input;
The preview generating apparatus is used for according to said advertising message, generates multiple advertisement preview format;
Generator is used for said multiple advertisement preview format is offered said user.
Compared with prior art, the present invention provides multiple advertisement preview format to the user, not only helps the user to excavate out real suitable advertisement format, and the efficient that advertisement generates that doubled.
Description of drawings
Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates the system topological figure according to the generation advertisement of the support format preview of one aspect of the invention;
Fig. 2 illustrates the synoptic diagram according to the equipment of the generation advertisement of the support format preview of one aspect of the invention;
Fig. 3 illustrates the synoptic diagram of equipment of the generation advertisement of support format preview in accordance with a preferred embodiment of the present invention;
Fig. 4 illustrates the process flow diagram of the generation advertisement of support format preview according to a further aspect of the present invention.
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 1 illustrates the system topological figure according to the generation advertisement of the support format preview of one aspect of the invention, generates equipment 1 and a plurality of subscriber equipment 2 comprising advertisement.Wherein, advertisement generates equipment 1 and can be connected via network with a plurality of subscriber equipment 2, and generates advertisement and preview according to the user from the advertising message of subscriber equipment 2 inputs.At this; Network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless self-organization network (Ad Hoc network) etc.; Advertisement includes but not limited to the information of various forms such as literal, picture, audio frequency, music, video, animation, webpage, multimedia as the display form of a kind of product and/or service.
In addition; It can be computing equipment independently that advertisement generates equipment 1; Include but not limited to common computer, server, minihose, mainframe etc.; Also can be to use the computing equipment of sharing, include but not limited to enterprise servers, enterprise web site server, portal site server, search website server etc. with other.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through keyboard, telepilot, touch pad or hand-written equipment with the user, for example computing machine, smart mobile phone, PDA or IPTV etc.
Those skilled in the art will be understood that above-mentioned advertisement generates equipment 1, subscriber equipment 2 and connection network therebetween and is merely for example; Other advertisements existing or that possibly occur from now on generate equipment, subscriber equipment or network as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
For for simplicity, be that example is described with a subscriber equipment 2 below.It is can be simultaneously mutual with a plurality of subscriber equipment 2 that those skilled in the art will be understood that advertisement generates equipment 1, and generate advertisement and preview according to the advertising message from different subscriber equipmenies 2 inputs.
Fig. 2 illustrates the synoptic diagram according to the equipment of the generation advertisement of the support format preview of one aspect of the invention.Wherein, advertisement generates in the equipment 1 and comprises deriving means 11, preview generating apparatus 12 and generator 13.
Particularly, deriving means 11 obtains the advertising message of user's input.Also be; The user generates the advertising message inputting interface of equipment 1 through subscriber equipment 2 visit advertisements; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, telepilot, touch pad or hand-written equipment, the advertising message input window input advertising message in this advertising message inputting interface; With the keyboard is example; When knocking keyboard in the advertising message input window of user at this advertising message inputting interface and import; Deriving means 11 passes through page technology; Like JSP, ASP, PHP technology, obtain the keystroke sequence that the user knocks in real time, and be recorded as the advertising message of this user's input.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably; The user need pass through registration or authenticating party can be visited this advertising message input page; Be that the user passes through the authentification of user page submission authentication information of subscriber equipment 2 at advertisement generation equipment 1, after generating the authentication of equipment 1, jump to the advertising message input page through advertisement.More preferably, the user also need fill in the random code that generates at random when submitting authentication information to, logins to prevent robot, thereby improves the availability that this advertisement generates equipment 1.
Preferably, deriving means 11, preview generating apparatus 12 and generator 13 are constant work.Particularly; Deriving means 11 obtains the advertising message of user's input in real time; 12 of preview generating apparatus immediately generate multiple advertisement preview format according to the advertisement information after upgrading, correspondingly, generator 13 also newly adjusted said multiple advertisement preview format offer this user.At this; It will be understood by those skilled in the art that each device that " continuing " be meant that advertisement generates equipment 1 requires to carry out that advertising message is obtained, multiple advertisement preview format generates and the obtaining of affiliated advertisement preview format respectively according to mode of operation that set or adjustment in real time, out of service until this user from subscriber equipment 2.
In a preferred embodiment, deriving means 11 can be according to limiting the current effective content that in each advertisement format, can also appear of real-time prompting user in the advertisement format.Because all there are certain free space restriction in the essence of digitizing technique, any advertisement format.Given this; In order in the input process of advertising message, to bring better input to experience for the user; Deriving means 11 obtains the advertising message of user input in real time, and it is carried out the capacity statistics, simultaneously with the advertisement format in the predistribution space size on each corresponding hurdle compare; And give the current size of being born in free space of user feedback, i.e. current effective content that can also appear in each format in real time through page technology.The mode of the current effective content that in each advertisement format, can also appear of deriving means 11 real-time prompting users can have multiple; Include but not limited to display reminding (as utilizing numeric representation current residual free space, example " can also import 22 characters ") and implicit expression prompting (progress bar that shortens as utilizing input character to increase).Those skilled in the art will be understood that above-mentioned two kinds of current residual free space indicating modes are merely for example; Other current residual free space indicating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably; Deriving means 11 can also be when the user imports advertising message, through to the part of the advertising message imported or all use effective content that this part or all of advertising message of different fonts, form or color showing can appear in each advertisement format.Particularly; Deriving means 11 obtains the advertising message of user's input in real time; It is carried out capacity statistics, simultaneously with the advertisement format in the predistribution space size on each corresponding hurdle compare, and show that to the user existing advertising message presents situation in each advertisement format in real time through page technology; Be that which advertising message can effectively appear, and which advertising message cannot effectively appear.Deriving means 11; Difference for advertising message different piece in each advertisement format appears; Taked multiple differentiation mode; Include but not limited to that font (partly adopts the normal font of input window like the advertising message that can effectively appear; The advertising message that can't effectively appear part then adopts super large or extra small font), form (partly adopt the normal format of input window like the advertising message that can effectively appear, and the advertising message that can't effectively appear partly adopting italic or underscore) or color (partly adopt black like the advertising message that can effectively appear, and the advertising message that can't effectively appear partly adopting redness).Those skilled in the art will be understood that the above-mentioned several kinds of indicating modes that could effectively appear are merely for example; Other existing or indicating modes that could effectively appear that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In another preferred embodiment, 12 pairs of said advertising messages of preview generating apparatus are carried out format analysis, to obtain the actual ad content that appears; And the said actual ad content that appears write in the hurdle of multiple advertisement format, to obtain multiple advertisement preview format.In the advertising message input process of reality, the user may import some meaningless characters (like too much space character " ") or error character (like " #-...... ").For such situation; Preview generating apparatus 12 utilizes character recognition technologies to carry out format analysis (perhaps utilizing participle technique to carry out format analysis more accurately); Redundant character or error character in the advertising message of the former input of user have been deleted; Obtained the advertising message of the actual expectation of user, the promptly actual ad content that appears; And with the said actual ad content that appears by its position in input window originally, be written in the corresponding hurdle of multiple format, thereby obtain multiple advertisement preview format.Those skilled in the art will be understood that above-mentioned two kinds of format analysis technology are merely for example; Other format analysis existing or that possibly occur from now on technology as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, preview generating apparatus 12 time also detects the separator in the advertising message of user's input carrying out the format analysis operation; And, be placed in this hurdle in the size restriction on the hurdle that is less than or equal to said fragment corresponding advertisement format that the said separator of intercepting is separated is all or part of for the fragment of the said advertising message at said separator place.For the advertising message of supporting the user to import can be used for the different advertisement format; We advise that the user can suitably use separator in input during advertising message, be used for being identified at the content of which part in the same hurdle of input window can be preferentially in advertisement preview format effective actual appearing.Consider people's ordinary practice in the important content of preferential input, so when the content of separator front did not exceed the size restriction on corresponding hurdle of advertisement format, our ordinary priority was with receiving in this hurdle in the said separator front.The identification of separator with in the technology that receives into said with the last period, just repeat no more here, and be contained in this with way of reference at this.
In a preferred embodiment, preview generating apparatus 12 in said multiple advertisement preview format, when the input content on said hurdle exceeds its size restriction, the remarkable said hurdle of mark.Particularly; Preview generating apparatus 12 through for the bigger storage space of the hurdle predistribution of various advertisement formats or distribute required storage space temporarily, is stored the content that exceeds hurdle corresponding in the advertisement format in the said advertising message when the advertising message with user input is written in the multiple advertisement format; And remarkable this hurdle of mark; Partial content to remind this this hurdle of user do not show when reality is showed, and preserves this part advertising message, the usefulness of in the future revising for the user.Preview generating apparatus 12 has been taked the said hurdle of the remarkable mark of multiple mode, includes but not limited to font, form, color or its combination in any.Those skilled in the art will be understood that above-mentioned several kinds of remarkable mark modes are merely for example; Other remarkable mark modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Preferably, preview generating apparatus 12 can also restricted part can be rotated at regular intervals, roll display for exceeding.
Preferably, deriving means 11 allows the advertising message of user through subscriber equipment 2 input various ways, includes but not limited at least one item in the following: literal, picture, audio frequency, music, video, animation or multimedia etc.More preferably, utilize advertising message storehouse 101, deriving means 11 can also obtain and store the advertising message of user from local storage or network selecting insertion, to support that the user uploads or the various forms of advertising messages of network download from subscriber equipment 2 this locality.
Preferably, generator 13 offers said user according to preview mode with said multiple advertisement preview format, supplies its selection.Particularly, generator 13 utilizes page technology according to user-selected preview mode, like JSP, ASP, PHP technology, said multiple advertisement preview format is showed the user by the appointment requirement.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably, generator 13 provides multiple preview mode, includes but not limited at least one item in the following: instant preview, preview as required, all displayings, fixing displaying, circularly exhibiting etc.Wherein, instant preview is the acquiescence preview mode that advertisement generates equipment 1, and under this pattern, generator 13 is showed the multiple advertisement preview mode according to the advertising message generation of user's input to the user in real time.Preview as required is meant that the user stops or starting preview as required.All show, be meant in preview page and show the corresponding all advertisement preview formats of importing with this user of advertising message simultaneously.The fixing displaying, be meant in fixing one or several the corresponding advertisement preview format of advertising message imported with this user of showing of preview page.Circularly exhibiting is meant in the advertising message corresponding all advertisement preview format of preview page circularly exhibiting with this user's input.According to this characteristic, the user selects different preview modes, the multiple advertisement preview format that preview generated after can or accomplishing the advertising message input in the process of input advertising message.
In a preferred embodiment, deriving means 11 can just said advertising message and the advertisement keyword dictionary carry out matching inquiry, to obtain one or more advertisement keyword alternate item; And the advertisement keyword that said user is selected from said one or more advertisement keyword alternate item is associated with said advertising message.For example for the professional user of main management fresh flower; When it begins input when " fresh flower " at input window; Deriving means 11 obtains " fresh flower " in real time; And itself and advertisement keyword storehouse carried out matching inquiry, obtain many advertisement keyword alternate items that are complementary with " fresh flower ", and be shown to the user as the drop-down prompting of input window; This user therefrom selects the most suitable advertisement keyword; Deriving means 11 is associated user-selected advertisement keyword with its advertising message.
Preferably, advertisement generates the multiple advertisement preview format that equipment 1 supports that user's acquisition and user's want advertisement is complementary.For example, preview generating apparatus 12 obtains the multiple preferred advertisement format of user from 102 kinds of selections of advertisement page-layout base, and generates multiple advertisement preview format according to this user's advertising message.For another example, just said advertising message of preview generating apparatus 12 and advertisement page-layout base 102 carry out matching inquiry, with the multiple preferred advertisement format that obtains to adapt with said advertising message, and generate multiple advertisement preview format according to this user's advertising message.And for example; When comprising that the advertising objective consumer group describes in the advertising message of user's input; Preview generating apparatus 12 carries out matching inquiry with said description and advertisement page-layout base 102 about the advertising objective consumer group; With the multiple preferred advertisement format that obtains to adapt, and generate multiple advertisement preview format according to this user's advertising message with said advertising objective consumer group.Those skilled in the art will be understood that the mode of above-mentioned several kinds of preferred advertisement formats is merely for example; The mode of other preferred advertisement formats existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, the advertisement format that generator 13 can recording user be confirmed in the preview process, and it is stored in the user advertising storehouse 103, supply advertisement promotion and user to follow up and revise use.
Fig. 3 illustrates the synoptic diagram of equipment of the generation advertisement of support format preview in accordance with a preferred embodiment of the present invention.Compare with the based on network advertisement generation equipment 1 among Fig. 2; The difference that advertisement as shown in Figure 3 generates equipment 1 only is; It is realized based on this locality; Be that the user passes through on subscriber equipment 2 client that the operation advertisement generates equipment 1, accomplish with advertisement and generate the mutual of equipment 1, comprise that input advertising message, preview advertisement and possible advertisement format are preferred.Therefore, the related embodiment that repeats no more, only all embodiments with Fig. 2 are contained in this at this with way of reference.
Fig. 4 illustrates method flow diagram according to a further aspect of the invention, and it illustrates the process of the generation advertisement of supporting the format preview.
Particularly, in step S1, advertisement generates the advertising message that equipment 1 obtains user's input.Also be; The user generates the advertising message inputting interface of equipment 1 through subscriber equipment 2 visit advertisements; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, telepilot, touch pad or hand-written equipment, the advertising message input window input advertising message in this advertising message inputting interface; With the keyboard is example; When knocking keyboard in the advertising message input window of user at this advertising message inputting interface and import; In step S 1, advertisement generates equipment 1 through page technology, like JSP, ASP, PHP technology; Obtain the keystroke sequence that the user knocks in real time, and be recorded as the advertising message of this user's input.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably; The user need pass through registration or authenticating party can be visited this advertising message input page; Be that the user passes through the authentification of user page submission authentication information of subscriber equipment 2 at advertisement generation equipment 1, after generating the authentication of equipment 1, jump to the advertising message input page through advertisement.More preferably, the user also need fill in the random code that generates at random when submitting authentication information to, logins to prevent robot, thereby improves the availability that this advertisement generates equipment 1.
In step S2, advertisement generates equipment 1 according to its advertising message that in step S1, provides, and generates multiple advertisement preview format.Particularly, in step S2, advertisement generates equipment 1 and this advertising message is filled in to advertisement generates in the multiple advertisement format in the equipment 1, thus obtained corresponding to a advertising message but have the multiple advertisement preview format of different formats.Advertisement generates equipment 1 and can distinguish mutually from a lot of angles through the said multiple advertisement preview format that in step S2, obtains, and includes but not limited to from identical advertising message intercepting different advertisement content, takes different arranged modes, or is used in combination this dual mode based on identical ad content.All these differences, the advertisement preview format combination that all will help the user to select best advertisement preview format or mate is most showed its product or service with only mode.
In step S3, advertisement generates equipment 1 the multiple advertisement preview format that it is obtained in step S2 is offered this user.Particularly; Generator 13 passes through page technology; Like JSP, ASP, PHP technology; Said multiple advertisement preview format is presented at the advertising message inputting interface of this user through subscriber equipment 2 visits, and distinguishes demonstration, perhaps be presented in the page of newly opening on this subscriber equipment 2 in current advertising message input window.The user can understand the display effect of various advertisement preview formats through the demonstration situation of said multiple advertisement preview format, studies and judges its issuable advertising results, for the advertisement decision references.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, between the step S1 to S3 be constant round-robin.Particularly; Advertisement generates equipment 1 obtains user's input in real time in step S1 advertising message; In step S2, immediately generate multiple advertisement preview format according to the advertisement information after upgrading; Correspondingly, in step S3, also can new adjusted said multiple advertisement preview format be offered this user.At this; It will be understood by those skilled in the art that each step that " continuing " be meant that advertisement generates equipment 1 requires to carry out that advertising message is obtained, multiple advertisement preview format generates and the obtaining of affiliated advertisement preview format respectively according to mode of operation that set or adjustment in real time, out of service until this user from subscriber equipment 2.
In a preferred embodiment, in step S1, advertisement generates equipment 1 can be according to limiting the current effective content that in each advertisement format, can also appear of real-time prompting user in the advertisement format.Because all there are certain free space restriction in the essence of digitizing technique, any advertisement format.Given this; In order in the input process of advertising message, to bring better input to experience for the user, in step S1, advertisement generates the advertising message that equipment 1 obtains user's input in real time; It is carried out the capacity statistics; Simultaneously with the advertisement format in the predistribution space size on each corresponding hurdle compare, and give the current size of being born in free space of user feedback, i.e. current effective content that can also appear in each format in real time through page technology.In step S1; The mode that advertisement generates the current effective content that in each advertisement format, can also appear of equipment 1 real-time prompting user can have multiple; Include but not limited to display reminding (as utilizing numeric representation current residual free space, example " can also import 22 characters ") and implicit expression prompting (progress bar that shortens as utilizing input character to increase).Those skilled in the art will be understood that above-mentioned two kinds of current residual free space indicating modes are merely for example; Other current residual free space indicating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably; In step S1; Advertisement generates equipment 1 can also be when the user imports advertising message, through to the part of the advertising message imported or all use effective content that this part or all of advertising message of different fonts, form or color showing can appear in each advertisement format.Particularly; In step S1, advertisement generates the advertising message that equipment 1 obtains user's input in real time, and it is carried out the capacity statistics; Simultaneously with the advertisement format in the predistribution space size on each corresponding hurdle compare; And show that to the user existing advertising message presents situation in each advertisement format in real time through page technology, promptly which advertising message can effectively appear, and which advertising message cannot effectively appear.In step S1; Advertisement generates equipment 1; Difference for advertising message different piece in each advertisement format appears; Taked multiple differentiation mode, included but not limited to that font (partly adopt the normal font of input window like the advertising message that can effectively appear, the advertising message that can't effectively appear part then adopts super large or extra small font), form (partly adopt the normal format of input window like the advertising message that can effectively appear; And the advertising message that can't effectively appear partly adopts italic or underscore) or color (partly adopt black like the advertising message that can effectively appear, and the advertising message that can't effectively appear partly adopting redness).Those skilled in the art will be understood that the above-mentioned several kinds of indicating modes that could effectively appear are merely for example; Other existing or indicating modes that could effectively appear that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In another preferred embodiment, in step S2, advertisement generates 1 pair of said advertising message of equipment and carries out format analysis, to obtain the actual ad content that appears; And the said actual ad content that appears write in the hurdle of multiple advertisement format, to obtain multiple advertisement preview format.In the advertising message input process of reality, the user may import some meaningless characters (like too much space character " ") or error character (like " #-...... ").For such situation; In step S2; Advertisement generates equipment 1 and utilizes character recognition technologies to carry out format analysis (perhaps utilizing participle technique to carry out format analysis more accurately); Delete redundant character or error character in the advertising message of the former input of user, obtained the advertising message of the actual expectation of user, the promptly actual ad content that appears; And with the said actual ad content that appears by its position in input window originally, be written in the corresponding hurdle of multiple format, thereby obtain multiple advertisement preview format.Those skilled in the art will be understood that above-mentioned two kinds of format analysis technology are merely for example; Other format analysis existing or that possibly occur from now on technology as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, in step S2, advertisement generates the separator in equipment 1 also detects user's input when carrying out the format analysis operation the advertising message; And, be placed in this hurdle in the size restriction on the hurdle that is less than or equal to said fragment corresponding advertisement format that the said separator of intercepting is separated is all or part of for the fragment of the said advertising message at said separator place.For the advertising message of supporting the user to import can be used for the different advertisement format; We advise that the user can suitably use separator in input during advertising message, be used for being identified at the content of which part in the same hurdle of input window can be preferentially in advertisement preview format effective actual appearing.Consider people's ordinary practice in the important content of preferential input, so when the content of separator front did not exceed the size restriction on corresponding hurdle of advertisement format, our ordinary priority was with receiving in this hurdle in the said separator front.The identification of separator with in the technology that receives into said with the last period, just repeat no more here, and be contained in this with way of reference at this.
In a preferred embodiment, in step S2, advertisement generates equipment 1 in said multiple advertisement preview format, when the input content on said hurdle exceeds its size restriction, and the remarkable said hurdle of mark.Particularly, in step S2, advertisement generates equipment 1 when the advertising message with user's input is written in the multiple advertisement format; Through for the bigger storage space of the hurdle predistribution of various advertisement formats or distribute required storage space temporarily; Store the content that exceeds hurdle corresponding in the advertisement format in the said advertising message, and remarkable this hurdle of mark, do not show when reality is showed with the partial content of reminding this this hurdle of user; And preserve this part advertising message, the usefulness of in the future revising for the user.In step S2, advertisement generates equipment 1 and has taked the said hurdle of the remarkable mark of multiple mode, includes but not limited to font, form, color or its combination in any.Those skilled in the art will be understood that above-mentioned several kinds of remarkable mark modes are merely for example; Other remarkable mark modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Preferably, in step S2, equipment 1 can also restricted part can be rotated at regular intervals, roll display for exceeding in the advertisement generation.
Preferably, in step S1, advertisement generates equipment 1 and allows the advertising message of user through subscriber equipment 2 input various ways, includes but not limited at least one item in the following: literal, picture, audio frequency, music, video, animation or multimedia etc.More preferably; Utilize advertising message storehouse 101; In step S1, advertisement generates equipment 1 can also obtain and store the advertising message of user from local storage or network selecting insertion, to support that the user uploads or the various forms of advertising messages of network download from subscriber equipment 2 this locality
Preferably, in step S3, advertisement generates equipment 1 and according to preview mode said multiple advertisement preview format is offered said user, supplies its selection.Particularly, in step S3, advertisement generates equipment 1 according to user-selected preview mode, utilizes page technology, like JSP, ASP, PHP technology, said multiple advertisement preview format is showed the user by the appointment requirement.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably, in step S3, advertisement generates equipment 1 multiple preview mode is provided, and includes but not limited at least one item in the following: instant preview, preview as required, all displayings, fixing displaying, circularly exhibiting etc.Wherein, instant preview is the acquiescence preview mode that advertisement generates equipment 1, and under this pattern, in step S3, advertisement generates the multiple advertisement preview mode that the equipment 1 real-time advertising message of importing according to the user to user's displaying generates.Preview as required is meant that the user stops or starting preview as required.All show, be meant in preview page and show the corresponding all advertisement preview formats of importing with this user of advertising message simultaneously.The fixing displaying, be meant in fixing one or several the corresponding advertisement preview format of advertising message imported with this user of showing of preview page.Circularly exhibiting is meant in the advertising message corresponding all advertisement preview format of preview page circularly exhibiting with this user's input.According to this characteristic, the user selects different preview modes, the multiple advertisement preview format that preview generated after can or accomplishing the advertising message input in the process of input advertising message.
In a preferred embodiment, in step S1, advertisement generate equipment 1 can just said advertising message and the advertisement keyword dictionary carry out matching inquiry, to obtain one or more advertisement keyword alternate item; And the advertisement keyword that said user is selected from said one or more advertisement keyword alternate item is associated with said advertising message.For example for the professional user of main management fresh flower; When it begins input when " fresh flower " at input window; In step S1, advertisement generates equipment 1 and obtains " fresh flower " in real time, and itself and advertisement keyword storehouse are carried out matching inquiry; Obtain many advertisement keyword alternate items that are complementary with " fresh flower ", and be shown to the user as the drop-down prompting of input window; This user therefrom selects the most suitable advertisement keyword; In step S1, advertisement generates equipment 1 user-selected advertisement keyword is associated with its advertising message.
Preferably, advertisement generates the multiple advertisement preview format that equipment 1 supports that user's acquisition and user's want advertisement is complementary.For example, in step S2, advertisement generates equipment 1 and obtains the multiple preferred advertisement format of user from 102 kinds of selections of advertisement page-layout base, and generates multiple advertisement preview format according to this user's advertising message.For another example; In step S2; Advertisement generates the just said advertising message of equipment 1 and carries out matching inquiry with advertisement page-layout base 102, with the multiple preferred advertisement format that obtains and said advertising message adapts, and generates multiple advertisement preview format according to this user's advertising message.And for example; When comprising that the advertising objective consumer group describes in the advertising message of user's input; In step S2; Advertisement generates equipment 1 said description and advertisement page-layout base 102 about the advertising objective consumer group is carried out matching inquiry, the multiple preferred advertisement format that adapts with acquisition and said advertising objective consumer group, and generate multiple advertisement preview format according to this user's advertising message.Those skilled in the art will be understood that the mode of above-mentioned several kinds of preferred advertisement formats is merely for example; The mode of other preferred advertisement formats existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, in step S3, advertisement generates the advertisement format that equipment 1 can recording user be confirmed in the preview process, and it is stored in the user advertising storehouse 103, supplies advertisement promotion and user to follow up and revises use.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.
Claims (28)
1. method that generates advertisement, this method may further comprise the steps:
A obtains the advertising message of user's input;
B generates multiple advertisement preview format according to said advertising message;
C offers said user with said multiple advertisement preview format.
2. method according to claim 1, wherein, said step a also comprises:
-according to limiting the current effective content that in each advertisement format, can also appear of real-time prompting user in the advertisement format.
3. method according to claim 1 and 2; Wherein, When the user imports advertising message, through to the part of the advertising message imported or all use effective content that this part or all of advertising message of different fonts, form or color showing can appear in each advertisement format.
4. according to each described method in the claim 1 to 3, wherein, said step b also comprises:
-said advertising message is carried out format analysis, to obtain the actual ad content that appears;
-the said actual ad content that appears is write in the hurdle of multiple advertisement format, to obtain multiple advertisement preview format.
5. method according to claim 4, wherein, the said format analysis operation of said step b also comprises:
Separator in the said advertising message of-detection;
Wherein, said step b also comprises:
-for the fragment of the said advertising message at said separator place, be placed in this hurdle in the size restriction on the hurdle that is less than or equal to said fragment corresponding advertisement format that the said separator of intercepting is separated is all or part of.
6. according to each described method in the claim 1 to 5, wherein, said step b also comprises:
-in said multiple advertisement preview format, when the input content on said hurdle exceeds its size restriction, the remarkable said hurdle of mark.
7. according to each described method in the claim 1 to 6, wherein, said advertising message comprises following at least one:
-literal;
-picture;
-audio frequency;
-music;
-video;
-animation;
-multimedia.
8. method according to claim 7, wherein, said step a also comprises:
-obtain the advertising message that the user inserts from local storage or network selecting.
9. according to each described method in the claim 1 to 8, wherein, said step c also comprises;
-according to preview mode said multiple advertisement preview format is offered said user, supply its selection.
10. method according to claim 9, wherein, said preview mode comprises following at least one:
-instant preview;
-preview as required;
-all show;
-fixing the displaying;
-circularly exhibiting.
11. according to each described method in the claim 1 to 10, wherein, said step a also comprises:
-said advertising message and advertisement keyword dictionary are carried out matching inquiry, to obtain one or more advertisement keyword alternate item;
-advertisement keyword that said user is selected from said one or more advertisement keyword alternate item is associated with said advertising message.
12. according to each described method in the claim 1 to 11, wherein, said step b also comprises:
-obtain the multiple preferred advertisement format that said user selects from the advertisement page-layout base;
-according to said advertising message and said multiple preferred advertisement format, generate multiple advertisement preview format.
13. according to each described method in the claim 1 to 12, wherein, said step b also comprises:
-said advertising message and advertisement page-layout base are carried out matching inquiry, with the multiple preferred advertisement format that obtains to adapt with said advertising message;
-according to said advertising message and said multiple preferred advertisement format, generate multiple advertisement preview format.
14. according to the method for claim 1 to 13 described in each, wherein, said advertising message also comprises:
-about advertising objective consumer group's description;
Wherein, said step b also comprises:
-said description and advertisement page-layout base about the advertising objective consumer group carried out matching inquiry, with the multiple preferred advertisement format that obtains to adapt with said advertising objective consumer group;
-according to said advertising message and said multiple preferred advertisement format, generate multiple advertisement preview format.
15. an equipment that generates advertisement, this equipment comprises:
Deriving means is used to obtain the advertising message of user's input;
The preview generating apparatus is used for according to said advertising message, generates multiple advertisement preview format;
Generator is used for said multiple advertisement preview format is offered said user.
16. equipment according to claim 15, wherein, said deriving means also is used for:
-according to limiting the current effective content that in each advertisement format, can also appear of real-time prompting user in the advertisement format.
17. according to claim 15 or 16 described equipment; Wherein, When the user imports advertising message, through to the part of the advertising message imported or all use effective content that this part or all of advertising message of different fonts, form or color showing can appear in each advertisement format.
18. according to each described equipment in the claim 15 to 17, wherein, said preview generating apparatus also is used for:
-said advertising message is carried out format analysis, to obtain the actual ad content that appears;
-the said actual ad content that appears is write in the hurdle of multiple advertisement format, to obtain multiple advertisement preview format.
19. equipment according to claim 18, wherein, the said format analysis operation of said preview generating apparatus also is used for:
Separator in the said advertising message of-detection;
Wherein, said preview generating apparatus also is used for:
-for the fragment of the said advertising message at said separator place, be placed in this hurdle in the size restriction on the hurdle that is less than or equal to said fragment corresponding advertisement format that the said separator of intercepting is separated is all or part of.
20. according to each described equipment in the claim 15 to 19, wherein, said preview generating apparatus also is used for:
-in said multiple advertisement preview format, when the input content on said hurdle exceeds its size restriction, the remarkable said hurdle of mark.
21. according to each described equipment in the claim 15 to 20, wherein, said advertising message comprises following at least one:
-literal;
-picture;
-audio frequency;
-music;
-video;
-animation;
-multimedia.
22. equipment according to claim 21, wherein, said deriving means also is used for:
-obtain the advertising message that the user inserts from local storage or network selecting.
23. according to each described equipment in the claim 15 to 22, wherein, said generator also is used for;
-according to preview mode said multiple advertisement preview format is offered said user, supply its selection.
24. equipment according to claim 23, wherein, said preview mode comprises following at least one:
-instant preview;
-preview as required;
-all show;
-fixing the displaying;
-circularly exhibiting.
25. according to each described equipment in the claim 15 to 24, wherein, said deriving means also is used for:
-said advertising message and advertisement keyword dictionary are carried out matching inquiry, to obtain one or more advertisement keyword alternate item;
-advertisement keyword that said user is selected from said one or more advertisement keyword alternate item is associated with said advertising message.
26. according to each described equipment in the claim 15 to 25, wherein, said preview generating apparatus also is used for:
-obtain the multiple preferred advertisement format that said user selects from the advertisement page-layout base;
-according to said advertising message and said multiple preferred advertisement format, generate multiple advertisement preview format.
27. according to each described equipment in the claim 15 to 26, wherein, said preview generating apparatus also is used for:
-said advertising message and advertisement page-layout base are carried out matching inquiry, with the multiple preferred advertisement format that obtains to adapt with said advertising message;
-according to said advertising message and said multiple preferred advertisement format, generate multiple advertisement preview format.
28. according to the equipment of claim 15 to 27 described in each, wherein, said advertising message also comprises:
-about advertising objective consumer group's description;
Wherein, said preview generating apparatus also is used for:
-said description and advertisement page-layout base about the advertising objective consumer group carried out matching inquiry, with the multiple preferred advertisement format that obtains to adapt with said advertising objective consumer group;
-according to said advertising message and said multiple preferred advertisement format, generate multiple advertisement preview format.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102229784A CN102314655A (en) | 2010-07-09 | 2010-07-09 | Advertisement generating method and equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102229784A CN102314655A (en) | 2010-07-09 | 2010-07-09 | Advertisement generating method and equipment |
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| CN102314655A true CN102314655A (en) | 2012-01-11 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010102229784A Pending CN102314655A (en) | 2010-07-09 | 2010-07-09 | Advertisement generating method and equipment |
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| CN102663609A (en) * | 2012-02-06 | 2012-09-12 | 青岛印象派信息技术有限公司 | Method and system for improving advertisement memory rate |
| CN102750644A (en) * | 2012-02-20 | 2012-10-24 | 青岛印象派信息技术有限公司 | Method for improving advertisement memory rate |
| CN106664463A (en) * | 2014-10-20 | 2017-05-10 | 谷歌公司 | Arbitrary size content item generation |
| WO2017185744A1 (en) * | 2016-04-28 | 2017-11-02 | 广州筷子信息科技有限公司 | Method and device for automatically generating internet advertising creatives |
| CN108009836A (en) * | 2016-11-01 | 2018-05-08 | 上海掌门科技有限公司 | A kind of method and apparatus of advertising message loading |
| CN108932335A (en) * | 2018-07-10 | 2018-12-04 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus generating official documents and correspondence |
| CN109684980A (en) * | 2018-09-19 | 2019-04-26 | 腾讯科技（深圳）有限公司 | Automatic marking method and device |
| CN111612547A (en) * | 2020-05-27 | 2020-09-01 | 恩亿科(北京)数据科技有限公司 | Method and device for generating advertisement creative picture, computer equipment and storage medium |
| CN115471265A (en) * | 2022-09-16 | 2022-12-13 | 花瓣云科技有限公司 | Advertisement putting method and device, cloud server and readable storage medium |
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| CN102663609A (en) * | 2012-02-06 | 2012-09-12 | 青岛印象派信息技术有限公司 | Method and system for improving advertisement memory rate |
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| WO2017185744A1 (en) * | 2016-04-28 | 2017-11-02 | 广州筷子信息科技有限公司 | Method and device for automatically generating internet advertising creatives |
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| CN108932335B (en) * | 2018-07-10 | 2022-01-07 | 北京京东尚科信息技术有限公司 | Method and device for generating file |
| CN108932335A (en) * | 2018-07-10 | 2018-12-04 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus generating official documents and correspondence |
| CN109684980A (en) * | 2018-09-19 | 2019-04-26 | 腾讯科技（深圳）有限公司 | Automatic marking method and device |
| CN109684980B (en) * | 2018-09-19 | 2022-12-13 | 腾讯科技（深圳）有限公司 | Automatic scoring method and device |
| CN111612547A (en) * | 2020-05-27 | 2020-09-01 | 恩亿科(北京)数据科技有限公司 | Method and device for generating advertisement creative picture, computer equipment and storage medium |
| CN111612547B (en) * | 2020-05-27 | 2023-11-03 | 恩亿科(北京)数据科技有限公司 | Advertisement creative picture generation method, device, computer equipment and storage medium |
| CN115471265A (en) * | 2022-09-16 | 2022-12-13 | 花瓣云科技有限公司 | Advertisement putting method and device, cloud server and readable storage medium |
| CN115471265B (en) * | 2022-09-16 | 2023-12-12 | 花瓣云科技有限公司 | Advertisement putting method and device, cloud server and readable storage medium |
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Application publication date: 20120111 |