CN111612547A - Method and device for generating advertisement creative picture, computer equipment and storage medium - Google Patents
Method and device for generating advertisement creative picture, computer equipment and storage medium Download PDFInfo
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- G06Q30/0276—Advertisement creation
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- G06T11/00—2D [Two Dimensional] image generation
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Abstract
The embodiment of the invention relates to the technical field of advertisement design, and provides a method and a device for generating an advertisement creative picture, computer equipment and a storage medium, wherein the method comprises the following steps: acquiring a preset picture and a preset keyword; determining a target advertisement creative configuration with highest use frequency from a plurality of preset advertisement creative configurations according to preset keywords; and configuring the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture. Compared with the prior art, the embodiment of the invention automatically determines the target advertisement creative configuration according to the preset keywords, automatically configures the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture, and improves the generation efficiency of the advertisement creative picture by automatically generating the advertisement creative picture of the preset picture.
Description
Technical Field
The invention relates to the technical field of advertisement design, in particular to an advertisement creative picture generation method, an advertisement creative picture generation device, computer equipment and a storage medium.
Background
In the existing advertisement production, production personnel are required to manually design originality such as documentaries, color matching and the like according to a preset picture so as to complete the production of advertisement originality and obtain an advertisement creative picture of the preset picture. The manual method for making the creative pictures of the advertisements wastes time and labor and has low efficiency.
Disclosure of Invention
The embodiment of the invention aims to provide an advertising creative picture generation method, an advertising creative picture generation device, computer equipment and a storage medium, which can automatically configure a preset picture to obtain an advertising creative picture of the preset picture, and improve the generation efficiency of the advertising creative picture.
In order to achieve the above purpose, the embodiment of the present invention adopts the following technical solutions:
in a first aspect, this embodiment provides a method for generating an advertising creative picture, where the method includes: acquiring a preset picture and a preset keyword; determining a target advertisement creative configuration with highest use frequency from a plurality of preset advertisement creative configurations according to preset keywords; and configuring the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture.
In a second aspect, the present embodiment provides an advertisement creative picture generating device, including an obtaining module, a determining module, and a configuration module, where the obtaining module is configured to obtain a preset picture and a preset keyword; the determining module is used for determining a target advertisement creative configuration with the highest use frequency from a plurality of preset advertisement creative configurations according to a preset keyword; and the configuration module is used for configuring the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture.
In a third aspect, the present embodiment provides a computer device, including: one or more processors; memory storing one or more programs that, when executed by the one or more processors, cause the one or more processors to implement the advertising creative picture generation method as in any of the preceding embodiments.
In a fourth aspect, the present embodiment provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs advertising creative picture generation as in any of the preceding embodiments.
Compared with the prior art, the embodiment provides an advertisement creative picture generation method, an advertisement creative picture generation device, computer equipment and a storage medium, the target advertisement creative configuration is automatically determined according to the preset keywords, the preset picture is automatically configured according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture, and the generation efficiency of the advertisement creative picture is improved by automatically generating the advertisement creative picture of the preset picture.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a flow chart of a method for generating an advertising creative picture according to an embodiment of the present invention.
Figure 2 illustrates a flow chart of another method for generating an advertising creative picture provided by an embodiment of the present invention.
Figure 3 illustrates a flow chart of another method for generating an advertising creative picture provided by an embodiment of the present invention.
Figure 4 illustrates a flow chart of another method for generating an advertising creative picture provided by an embodiment of the present invention.
Figure 5 shows a block diagram of an advertising creative picture generation apparatus according to an embodiment of the present invention.
Fig. 6 shows a block schematic diagram of a computer device provided by an embodiment of the present invention.
Icon: 10-a computer device; 11-a memory; 12-a communication interface; 13-a processor; 14-a bus; 100-an advertisement creative picture generating device; 110-an obtaining module; 120-a determination module; 130-configuration module; 140-a display module; 150-adjusting module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
In the description of the present invention, it should be noted that if the terms "upper", "lower", "inside", "outside", etc. indicate an orientation or a positional relationship based on that shown in the drawings or that the product of the present invention is used as it is, this is only for convenience of description and simplification of the description, and it does not indicate or imply that the device or the element referred to must have a specific orientation, be constructed in a specific orientation, and be operated, and thus should not be construed as limiting the present invention.
Furthermore, the appearances of the terms "first," "second," and the like, if any, are used solely to distinguish one from another and are not to be construed as indicating or implying relative importance.
It should be noted that the features of the embodiments of the present invention may be combined with each other without conflict.
Referring to fig. 1, fig. 1 is a flowchart illustrating a method for generating an advertising creative picture according to an embodiment of the present invention, where the method includes the following steps:
step S101, acquiring a preset picture and a preset keyword.
In this embodiment, the preset picture may be a picture of an article that needs advertising, such as a picture of a towel, a picture of clothes, a picture of a mobile phone, and the like. The preset keywords are used to characterize the characteristics of the desired advertising creative, e.g., the desired advertising creative is for six children's festivals, the preset keywords may be: "six children's festivals", or the desired advertising creative is for children's clothing, then the preset keywords may be: "children's clothing" etc., or the required advertising originality is the advertising of the soybean milk machine of five labour festivals, then preset keywords can be: five labor sections and a soybean milk machine.
Step S102, according to preset keywords, determining a target advertisement creative configuration with the highest use frequency from a plurality of preset advertisement creative configurations.
In this embodiment, the highest usage frequency may be for a plurality of users in general, or for a certain user, for example, in a day, user a uses 2 times the 1# advertising creative configuration, user B uses 3 times the 1# advertising creative configuration, and user C uses 4 times the 1# advertising creative configuration, then for three users in general, user a, user B, and user C, the usage frequency of the 1# advertising creative configuration is 9 times/day, and for user B, the usage frequency of the 1# advertising creative configuration is 3 times/day.
And step S103, configuring the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture.
In this embodiment, an advertising creative configuration may include a plurality of advertising elements and configurations thereof, the advertising elements may include a subject picture, the configuration of the subject picture may be a position, a resolution, and the like, and the advertising elements may also include a document, the configuration of the document may be a text, a font size value, and the like.
As a specific implementation manner, when configuring the preset picture, the preset picture may be configured according to the configuration of the main picture and placed at the position of the main picture, and the characters in the document may be replaced with names of articles corresponding to the preset picture, and the like.
According to the method for generating the advertisement creative picture, the target advertisement creative configuration is automatically determined according to the preset keywords, the preset picture is automatically configured according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture, and the generation efficiency of the advertisement creative picture is improved by automatically generating the advertisement creative picture of the preset picture.
Based on fig. 1, an embodiment of the present invention further provides a specific implementation manner of determining a target ad creative configuration by a preset keyword, please refer to fig. 2, fig. 2 shows a flowchart of another ad creative image generation method provided by the embodiment of the present invention, and step S102 includes the following sub-steps:
and a substep S1021, obtaining creative keywords configured for each advertisement creative.
In this embodiment, the creative keyword of each ad creative configuration is used to embody the characteristics of the ad creative configuration, and the creative keyword may be composed of one or more characteristic words, for example, the creative keyword is: "six children section", also can be "six children section", children's clothes ", the creative keyword of two ad creative configurations can be different, can be completely the same, also can be partially the same, for example, the creative keyword of # 1 ad creative configuration is: creative keywords configured by ' six children's festival ', ' toy ' and 2# advertisement creative are as follows: "six children festival", "children's clothes".
In sub-step S1022, a primary ad creative configuration with creative keywords matching the preset keywords is determined from a plurality of preset ad creative configurations.
In this embodiment, the multiple advertising creative configurations may be configured for all the advertising creative that the user used once in a preset time period, where the preset time period may be a time period from the registration of the user to the present time, or a time period from the last login of the user to the present time, or a time period set according to needs.
In this embodiment, the matching between the creative keyword and the preset keyword may be that the creative keyword and the preset keyword are completely consistent, for example, the creative keyword is "children's clothes", the preset keyword is also "children's clothes", and at this time, the creative keyword and the preset keyword are completely consistent, and the creative keyword and the preset keyword are considered to be matched; the matching between the creative keyword and the preset keyword can be partial consistency, for example, if the words included in the creative keyword and the preset keyword are 70% consistency, the creative keyword and the preset keyword are considered to be consistent, for example, the creative keyword has 10 words, the preset keyword has 7 words, and if the 7 words of the preset keyword are all in the 10 words of the creative keyword, the creative keyword and the preset keyword are considered to be consistent; the matching between the creative keyword and the preset keyword may be that the similarity between the creative keyword and the preset keyword satisfies a preset condition, for example, when the preset keyword is "traditional festival of china", and the creative keyword is "spring festival", the creative keyword and the preset keyword may be considered to be matched with each other, and similarly, when the creative keyword is "afternoon festival", the creative keyword and the creative keyword may also be considered to be matched with each other, and the creative keyword may be similar to each other. Specifically, which matching method is adopted can be set according to actual needs, for example, when the number of the advertisement creative configurations matched with the preset keywords is large, a completely consistent matching method can be adopted, when the number of the advertisement creative configurations matched with the preset keywords is small, a partially consistent matching method can be adopted, and when the number of the advertisement creative configurations matched with the preset keywords is almost zero, a matching method with similarity can be adopted.
When a completely consistent matching mode is adopted, as a specific embodiment, the mode for determining the configuration of the primary advertisement creative includes at least the following two situations:
(1) the preset keywords comprise preset categories, the creative keywords comprise advertisement categories, the computer device stores a plurality of advertisement categories in advance, each advertisement category corresponds to at least one advertisement creative configuration, and the mode for determining the creative configuration of the initially selected advertisement under the scene can be as follows: and configuring the advertisement creatives with the advertisement categories consistent with the preset categories as the initial selection advertisement creatives.
In this embodiment, the preset category and the advertisement category may be categories to which the article to be advertised belongs, the categories may be categories classified according to the use of the article, such as "clothing", "toys", and the like, or categories classified according to multiple dimensions, such as "adult women clothing", "adult men clothing", "women's clothing", "men's clothing", and the like.
In this embodiment, each advertisement category may correspond to one ad creative configuration or a plurality of ad creative configurations.
The above case (1) is for a plurality of users in general, and in this case, the primary ad creative configuration is an ad creative configuration that the plurality of users used within a preset time period and an ad category of which is consistent with a preset category.
(2) The preset keywords comprise preset categories and preset identifications, the creative keywords comprise user advertisement categories, the computer device stores a plurality of user identifications in advance, each user identification corresponds to at least one user advertisement category, each user advertisement category corresponds to at least one advertisement creative configuration, and the mode for determining the creative configuration of the primary selected advertisement under the scene can be as follows:
firstly, a user identifier which is consistent with a preset identifier in a plurality of user identifiers is used as a target user identifier.
In this embodiment, the user identifier or the preset identifier may be a user name or a user ID number or the like used when the user registers, and may be a character, a character string, or a combination of a character and a number that can uniquely identify the user.
And secondly, taking at least one user advertisement category corresponding to the target user identification as a target user advertisement category.
In this embodiment, the advertisement category of the user is an advertisement category belonging to a certain user, for example, the advertisement category corresponding to the user a is: the target user identification can correspond to one user advertisement category or a plurality of advertisement categories, and the target user advertisement category comprises all user advertisement categories corresponding to the target user identification.
And finally, using the advertisement creative configuration with the user advertisement type consistent with the preset category in at least one advertisement creative configuration corresponding to the target user advertisement category as the primary selection advertisement creative configuration.
Similar to scenario (1), each user ad category may correspond to one ad creative configuration or may correspond to multiple ad creative configurations.
The above case (2) is directed to one, in which the initially selected ad creative configuration is an ad creative configuration that a user corresponding to the target user identification has used within a preset time period and an ad category is consistent with a preset category.
And a substep S1023 of configuring the initial selected advertisement creative with the highest use frequency as the target advertisement creative configuration.
According to the method for generating the advertisement creative picture, different matching modes of the preset keywords and the creative keywords can be adopted according to different scenes, meanwhile, different modes of determining the initial ad creative configuration can be adopted according to actual needs, the target advertisement creative configuration which is most matched with the actual needs can be determined, the generation efficiency of the advertisement creative picture is improved, meanwhile, the advertisement creative picture of the preset picture can better meet the needs of the actual scene, the application scene of the embodiment of the invention is expanded, and the application flexibility of the embodiment of the invention is improved.
In this embodiment, in order to achieve flexibility of ad creative configuration and facilitate a user to perform customized configuration according to actual needs of the user, an embodiment of the present invention further provides an ad creative picture generation method, please refer to fig. 3, where fig. 3 shows a flowchart of another ad creative picture generation method provided by the embodiment of the present invention, where the method includes the following steps:
step S201, obtaining a usage frequency of each advertisement element configuration of each advertisement element in a plurality of advertisement creative configurations corresponding to the same user identifier.
In this embodiment, each ad creative configuration includes a plurality of ad elements and at least one configuration for each ad element, and different ad creative configurations may include the same ad element and at least one configuration for the ad element. The advertisement elements may include a main picture, the configuration of the main picture may be a position, a resolution, etc., or may include a background picture and a size, a resolution, a position, etc., of the background picture, or may include a configuration of a document and a character, a font color, a font size, a position, etc., of the document, or a configuration of a background hue and a configuration of a main body hue, etc., and specific advertisement elements may be predetermined according to actual needs.
For example, for user abc, the 1# advertising creative configuration includes ad element a extreme configuration 1 and configuration 2, ad element b extreme configuration 3, the 1# advertising creative configuration is used 2 times a day, the 2# advertising creative configuration includes ad element b extreme configuration 3 and configuration 4, ad element c extreme configuration 5, and the 2# advertising creative configuration is used 3 times a day, where the frequency of use of the configuration of the ad element corresponding to user abc is as shown in table 1 below:
TABLE 1
| Advertisement element configuration | Frequency of use |
| (Advertising element a, configuration 1) | 2 times per day |
| (Advertising element a, configuration 2) | 2 times per day |
| (advertisement element b, configuration 3) | 5 times/day |
| (advertisement element b, configuration 4) | 3 times per day |
| (Advertising element c, configuration 5) | 3 times per day |
Step S202, displaying the configuration of each advertisement element according to the use frequency of the configuration of each advertisement element.
According to the method for generating the advertisement creative picture, the configuration of the advertisement elements can be displayed according to the using habits of the user, the configuration of the advertisement elements is displayed according to the using frequency of the advertisement elements, the configuration of the advertisement element with the highest using frequency is displayed at the top, so that the user can conveniently perform personalized configuration according to the preference of the user, and the efficiency of generating the advertisement creative picture in a personalized manner by the user is improved.
In this embodiment, in order to meet the requirement of personalized configuration of a user, after a preset picture is configured according to target ad creative configuration, an embodiment of the present invention further provides a fine-tuning method, which enables the user to perform fine tuning on the configured preset picture according to the requirement of the user, so as to obtain an ad creative picture that accurately meets the requirement of the user, please refer to fig. 4, where fig. 4 shows a flowchart of another ad creative picture generation method provided by the embodiment of the present invention, and the method includes the following steps:
step S301, acquiring preset configuration of the target advertisement element in the configuration of the target advertisement creative.
In this embodiment, the target advertisement element is an advertisement element that needs to be fine-tuned in the target advertisement creative configuration, and the preset configuration is a new configuration after the target advertisement element is adjusted.
Step S302, updating the original configuration of the target advertisement element in the configuration of the target advertisement creative by using the preset configuration.
According to the method for generating the advertisement creative picture, provided by the embodiment of the invention, the user can finely adjust the configured preset picture according to the own requirement, and finally the advertisement creative picture which accurately meets the requirement of the user is obtained, so that the flexibility of the embodiment of the invention is further improved.
In order to implement the corresponding steps in the above-mentioned embodiments and various possible implementations, an implementation of a block schematic diagram of a targeted advertising creative device applied to a computer device is given below, please refer to fig. 5, and fig. 5 shows a block schematic diagram of an advertising creative picture generation device 100 applied to a computer device according to an embodiment of the present invention. It should be noted that the basic principle and the resulting technical effect of the advertising creative picture generating device 100 applied to the computer device 10 provided by the present embodiment are the same as those of the above embodiments, and for the sake of brief description, the present embodiment is not mentioned partially, and reference may be made to the corresponding contents in the above embodiments.
The advertisement creative picture generating apparatus 100 includes:
the obtaining module 110 is configured to obtain a preset picture and a preset keyword.
The determining module 120 is configured to determine a target advertisement creative configuration with the highest usage frequency from a plurality of preset advertisement creative configurations according to a preset keyword.
Specifically, the determining module 120 is specifically configured to: acquiring creative keywords configured for each advertisement creative; determining primary selected advertisement creative configuration with creative keywords matched with preset keywords from a plurality of preset advertisement creative configurations; the initially selected ad creative configuration with the highest frequency of use is configured as the target ad creative configuration.
Specifically, the preset keywords include a preset category, the creative keywords include an advertisement category, the computer device pre-stores a plurality of advertisement categories, each advertisement category corresponds to at least one advertisement creative configuration, and the determination module 120 is specifically configured to use an advertisement creative configuration with an advertisement category consistent with the preset category as a primary selection advertisement creative configuration.
Specifically, the preset keyword includes a preset category and a preset identifier, the creative keyword includes a user advertisement category, the computer device stores a plurality of user identifiers in advance, each user identifier corresponds to at least one user advertisement category, each user advertisement category corresponds to at least one advertisement creative configuration, and the determining module 120 is specifically configured to use, as a target user identifier, a user identifier that is consistent with the preset identifier among the plurality of user identifiers; taking at least one user advertisement category corresponding to the target user identification as a target user advertisement category; and taking the advertisement creative configuration with the user advertisement type consistent with the preset category in at least one advertisement creative configuration corresponding to the target user advertisement category as the primary selection advertisement creative configuration.
The configuration module 130 is configured to configure the preset picture according to the target advertisement creative configuration, so as to obtain an advertisement creative picture of the preset picture.
A display module 140 for: acquiring the use frequency of the configuration of each advertisement element in a plurality of advertisement creative configurations corresponding to the same user identification; the configuration of each advertisement element is displayed according to the frequency of use of the configuration of each advertisement element.
An adjustment module 150 configured to: acquiring preset configuration of target advertisement elements in the configuration of the target advertisement creativity; the original configuration of the targeted advertising elements in the targeted advertising creative configuration is updated with a preset configuration.
Referring to fig. 6, fig. 6 is a block diagram illustrating a computer device 10 according to an embodiment of the present invention. The computer device 10 may be an entity computer such as a host or a server, a host group composed of a plurality of hosts, or a server group composed of a plurality of servers, or a virtual host or a virtual server, or a virtual host group or a virtual server group, which can realize the same function as the entity computer. The computer device 10 further comprises a memory 11, a communication interface 12, a processor 13 and a bus 14. The memory 11, the communication interface 12, and the processor 13 are connected by a bus 14.
The memory 11 is used for storing a program, such as the advertising creative picture generating device 100 in fig. 5, the advertising creative picture generating device 100 includes at least one software functional module which can be stored in the memory 11 in a form of software or firmware (firmware), and the processor 13 executes the program after receiving an execution instruction to implement the advertising creative picture generating method disclosed in the above embodiment.
The Memory 11 may include a high-speed Random Access Memory (RAM) and may also include a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Alternatively, the memory 11 may be a storage device built in the processor 13, or may be a storage device independent of the processor 13.
The communication connection with other external devices is realized through at least one communication interface 12 (which may be wired or wireless).
The bus 14 may be an ISA bus, PCI bus, EISA bus, or the like. Fig. 6 is indicated by only one double-headed arrow, but does not indicate only one bus or one type of bus.
The processor 13 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware or instructions in the form of software in the processor 13. The Processor 13 may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; but may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components.
Embodiments of the present invention provide a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to perform the advertising creative picture generation as described in any of the foregoing embodiments.
In summary, embodiments of the present invention provide a method, an apparatus, a computer device, and a storage medium for generating an advertisement creative picture, where the method includes: acquiring a preset picture and a preset keyword; determining a target advertisement creative configuration with highest use frequency from a plurality of preset advertisement creative configurations according to preset keywords; and configuring the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture. Compared with the prior art, the embodiment of the invention automatically determines the target advertisement creative configuration according to the preset keywords, automatically configures the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture, and improves the generation efficiency of the advertisement creative picture by automatically generating the advertisement creative picture of the preset picture.
The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. An advertising creative picture generation method, characterized by comprising:
acquiring a preset picture and a preset keyword;
according to the preset keywords, determining a target advertisement creative configuration with the highest use frequency from a plurality of preset advertisement creative configurations;
and configuring the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture.
2. The method of generating an advertising creative picture of claim 1, wherein the step of determining a targeted advertising creative configuration with the highest frequency of use from a preset plurality of advertising creative configurations according to the preset keyword comprises:
acquiring creative keywords configured for each advertisement creative;
determining a primary ad creative configuration of the creative keyword matched with the preset keyword from a plurality of preset ad creative configurations;
configuring the initially selected advertising creative with the highest frequency of use as the target advertising creative configuration.
3. The method of generating an advertising creative picture of claim 2, applied to a computer device, wherein the predetermined keywords comprise predetermined categories, the creative keyword comprises advertising categories, the computer device pre-stores a plurality of advertising categories, each of the advertising categories corresponds to at least one advertising creative configuration, and the step of determining a primary advertising creative configuration of the creative keyword matching the predetermined keyword from the predetermined plurality of advertising creative configurations comprises:
and configuring the advertisement creatives with the advertisement categories consistent with the preset categories as initial selection advertisement creatives.
4. The method of claim 2, wherein the method is applied to a computer device, the predetermined keyword comprises a predetermined category and a predetermined identifier, the creative keyword comprises a user advertisement category, the computer device pre-stores a plurality of user identifiers, each of the user identifiers corresponds to at least one user advertisement category, each of the user advertisement categories corresponds to at least one advertisement creative configuration, and the step of determining an initial ad creative configuration matching the creative keyword with the predetermined keyword from the predetermined plurality of ad creative configurations comprises:
taking a user identifier which is consistent with the preset identifier in the plurality of user identifiers as a target user identifier;
taking the at least one user advertisement category corresponding to the target user identification as a target user advertisement category;
and taking the advertisement creative configuration with the user advertisement type consistent with the preset category in at least one advertisement creative configuration corresponding to the target user advertisement category as the primary selection advertisement creative configuration.
5. The advertising creative picture generation method of claim 4, wherein each of the advertising creative configurations comprises a plurality of advertising elements and at least one configuration for each of the advertising elements, the method further comprising:
obtaining the use frequency of each advertisement element configuration of each advertisement element in a plurality of advertisement creative configurations corresponding to the same user identification;
displaying each configuration of the advertising elements of each of the advertising elements according to the frequency of use of each configuration of the advertising elements.
6. The method of generating an advertising creative picture of claim 5, wherein the step of configuring the preset picture in accordance with the targeted advertising creative configuration is further followed by:
acquiring preset configuration of a target advertisement element in the target advertisement creative configuration;
and updating the original configuration of the target advertisement elements in the target advertisement creative configuration by using the preset configuration.
7. An advertising creative picture generation apparatus, the apparatus comprising:
the acquisition module is used for acquiring a preset picture and a preset keyword;
the determining module is used for determining a target advertisement creative configuration with the highest use frequency from a plurality of preset advertisement creative configurations according to the preset keywords;
and the configuration module is used for configuring the preset picture according to the target advertisement creative configuration to obtain the advertisement creative picture of the preset picture.
8. The advertising creative picture generation apparatus of claim 7, wherein the determination module is specifically configured to:
acquiring creative keywords configured for each advertisement creative;
determining a primary ad creative configuration of the creative keyword matched with the preset keyword from a plurality of preset ad creative configurations;
configuring the initially selected advertising creative with the highest frequency of use as the target advertising creative configuration.
9. A computer device, characterized in that the computer device comprises:
one or more processors;
memory storing one or more programs that, when executed by the one or more processors, cause the one or more processors to implement the advertising creative picture generation method of any of claims 1-6.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon a computer program which, when being executed by a processor, performs the advertising creative picture generation method according to any one of claims 1-6.
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