CN112799552A

CN112799552A - Method and device for sharing promotion pictures and storage medium

Info

Publication number: CN112799552A
Application number: CN201911032245.1A
Authority: CN
Inventors: 彭佳伟
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-10-28
Filing date: 2019-10-28
Publication date: 2021-05-14
Anticipated expiration: 2039-10-28
Also published as: CN112799552B

Abstract

The embodiment of the application discloses a method, a device and a storage medium for sharing promotion pictures, wherein a page to be promoted can be displayed, and the page to be promoted comprises a promotion picture generation control; when the triggering operation of a user for the promotion picture generation control is detected, skipping to display a promotion picture setting page, wherein the promotion picture setting page comprises a plurality of candidate picture templates; displaying a target popularization picture corresponding to the candidate picture template selected by the user in a popularization picture setting page based on the selection operation of the user on the candidate picture template, wherein the target popularization picture comprises information to be popularized, and the information to be popularized is information contained in the page to be popularized; and sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture. According to the embodiment of the invention, the user can better embody the personal characteristics of the user by independently selecting the picture template, so that the proportion of the user to share the promoted picture can be improved.

Description

Method and device for sharing promotion pictures and storage medium

Technical Field

The application relates to the technical field of communication, in particular to a method and a device for promoting picture sharing and a storage medium.

Background

In recent years, with the popularity of social networking services, the operation and popularization through user sharing are more and more concerned, but the existing popularization picture sharing method cannot reflect the personal characteristics of users and has weak attraction to the users, so that the proportion of active sharing of the users is low, and a good popularization effect cannot be achieved.

The existing popularization picture sharing method comprises the steps that a picture is generated in advance, only information to be popularized exists in the picture, and information of a user is not involved, but the method cannot reflect personal characteristics of the user and is weak in attraction to the user, and therefore the proportion of active sharing of the user is low. At present, there is also a method for sharing promoted pictures, which includes generating a picture in advance, and filling user-related information (for example, information such as a head portrait and a nickname of a user) in the picture according to user account information, but a user can only share one picture and cannot meet a personalized customization requirement of the user on the promoted picture, and therefore, a proportion of active sharing by the user is also low.

Disclosure of Invention

In view of this, embodiments of the present application provide a method, an apparatus, and a storage medium for sharing a promotional picture, which can improve a ratio of users to share the promotional picture.

In a first aspect, an embodiment of the present application provides a method for sharing a promotional picture, which is applicable to a promotional picture sending terminal, and includes:

displaying a page to be promoted, wherein the page to be promoted comprises a promotion picture generation control;

when the triggering operation of a user for the promotion picture generation control is detected, skipping and displaying a promotion picture setting page, wherein the promotion picture setting page comprises a plurality of candidate picture templates;

displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page based on the selection operation of the user on the candidate picture template, wherein the target promotion picture comprises the information to be promoted, and the information to be promoted is information contained in the page to be promoted;

and sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture.

In one embodiment, the promotion picture setting page further includes a picture template switching control;

displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page based on the selection operation of the user on the candidate picture template, wherein the target promotion picture further comprises information to be promoted before:

when the triggering operation of the user for the picture template switching control is detected, displaying the updated candidate picture template on the promotion picture setting page;

displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page based on the selection operation of the user on the candidate picture template, wherein the target promotion picture comprises information to be promoted, and the method comprises the following steps:

and displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page based on the selection operation of the user on the updated candidate picture template, wherein the target promotion picture comprises information to be promoted.

In an embodiment, the target popularization picture displays characters to be shared, and the popularization picture setting page further includes a character switching control;

before sharing the target popularization picture based on the sharing operation of the user for the target popularization picture, the method further comprises the following steps:

updating the characters to be shared in the target promotion picture based on the triggering operation of the user for the character switching control to obtain an updated target promotion picture;

sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture, and the method comprises the following steps:

and sharing the updated target popularization picture based on the sharing operation of the user aiming at the updated target popularization picture.

In an embodiment, updating the to-be-shared text in the target popularization picture based on a trigger operation of a user for the text switching control to obtain an updated target popularization picture, including:

displaying a text template list based on a triggering operation of a user for the text switching control, wherein the text template list comprises a plurality of text templates;

acquiring target shared characters from the character template based on the selection operation of a user for the character template;

and updating the characters to be shared in the target popularization picture based on the target sharing characters to obtain the updated target popularization picture.

In an embodiment, when the trigger operation of the user for the promotion picture generation control is detected, skipping to display a promotion picture setting page, where the promotion picture setting page includes a plurality of candidate picture templates, including:

acquiring a picture template sequence based on a triggering operation of a user for the promotion picture generation control;

selecting candidate picture templates from the picture template sequence according to the arrangement sequence of the picture templates in the picture template sequence;

rendering the candidate picture template to a display page of a promotion picture sending terminal to obtain the promotion picture setting page.

In an embodiment, based on a selection operation of a user for the candidate picture template, a target popularization picture corresponding to the candidate picture template selected by the user is displayed in the popularization picture setting page, where the target popularization picture includes information to be popularized, and includes:

based on the selection operation of the user for the candidate picture template, filling the information to be promoted into the candidate picture template selected by the user to obtain the target promotion picture;

and displaying the target popularization picture in the popularization picture setting page.

In an embodiment, the target promotion picture further includes a text to be shared;

based on the selection operation of the user for the candidate picture template, displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page, wherein the target promotion picture comprises information to be promoted, and the method further comprises the following steps:

when the selection operation of the user for the candidate picture template is detected, acquiring a text template sequence;

selecting characters to be shared from the character template sequence according to the arrangement sequence of the character templates in the character template sequence;

and filling the characters to be shared into a candidate picture template selected by the user to obtain a target popularization picture.

In an embodiment, when a trigger operation of a user for switching a control for the picture template is detected, displaying an updated candidate picture template on the promoted picture setting page, including:

acquiring a next group of picture templates of the candidate picture templates in the picture template sequence as updated candidate picture templates based on the triggering operation of the user for the picture template switching control;

and replacing the candidate picture template with the updated candidate picture template on the promotion picture setting page.

acquiring a next character template of characters to be shared in the character template sequence based on the triggering operation of the user for the character switching control, and taking the next character template as the updated characters to be shared;

and updating the characters to be shared in the target promotion picture based on the updated characters to be shared to obtain an updated target promotion picture.

In an embodiment, the sharing the target popularization picture based on a sharing operation of a user for the target popularization picture includes:

sending the target popularization picture to a server and a popularization picture receiving terminal based on the sharing operation of the user for the target popularization picture;

and triggering the server to update the arrangement sequence of the picture templates in the picture template sequence based on the target popularization picture.

In an embodiment, the sharing the target popularization picture based on a sharing operation of a user for the target popularization picture further includes:

and triggering the server to update the arrangement sequence of the character templates in the character template sequence based on the target popularization picture.

In a second aspect, an embodiment of the present application provides a device for sharing promoted pictures, including:

the promotion page display unit is used for displaying a page to be promoted, and the page to be promoted comprises a promotion picture generation control;

the setting page display unit is used for skipping and displaying a promotion picture setting page when the triggering operation of the user on the promotion picture generation control is detected, and the promotion picture setting page comprises a plurality of candidate picture templates;

the image setting unit is used for displaying a target promotion image corresponding to the candidate image template selected by the user in the promotion image setting page based on the selection operation of the user on the candidate image template, wherein the target promotion image comprises the information to be promoted, and the information to be promoted is information contained in the page to be promoted;

and the sharing unit is used for sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture.

In a third aspect, a storage medium provided in an embodiment of the present application stores a computer program thereon, and when the computer program runs on a computer, the computer is enabled to execute the method for sharing a promotional picture provided in any embodiment of the present application.

The method and the device for the page promotion can display the page to be promoted, wherein the page to be promoted comprises a promotion picture generation control; when the triggering operation of a user for the promotion picture generation control is detected, skipping to display a promotion picture setting page, wherein the promotion picture setting page comprises a plurality of candidate picture templates; displaying a target popularization picture corresponding to the candidate picture template selected by the user in a popularization picture setting page based on the selection operation of the user on the candidate picture template, wherein the target popularization picture comprises information to be popularized, and the information to be popularized is information contained in the page to be popularized; and sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture. According to the embodiment of the invention, the user can better embody the personal characteristics of the user by independently selecting the picture template, so that the proportion of the user to share the promoted picture can be improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is an application scenario diagram of a method for sharing a promotional picture according to an embodiment of the present application.

Fig. 2a is a first flowchart illustrating a method for sharing a promotional picture according to an embodiment of the present application.

Fig. 2b is a second flowchart illustrating a method for sharing a promotional picture according to an embodiment of the present disclosure.

Fig. 2c is a third flowchart illustrating a method for sharing a promotional picture according to an embodiment of the present application.

Fig. 3a is a schematic structural diagram of a first promotional picture sharing apparatus according to an embodiment of the present disclosure.

Fig. 3b is another schematic structural diagram of the first promotional picture sharing apparatus according to the embodiment of the present application.

Fig. 4 is a schematic structural diagram of a sending terminal according to an embodiment of the present application.

Fig. 5a is a schematic view of a page to be promoted of the promotion picture sharing method provided in the embodiment of the present application.

Fig. 5b is a schematic diagram of a first picture template selected in a promotion picture setting page of the promotion picture sharing method according to the embodiment of the present application.

Fig. 5c is a schematic diagram of a second picture template selected in a promotion picture setting page of the promotion picture sharing method according to the embodiment of the present application.

Fig. 5d is a schematic diagram of a third picture template selected in a promotion picture setting page of the promotion picture sharing method according to the embodiment of the present application.

Fig. 5e is a schematic diagram of the popularization picture sharing method according to the embodiment of the present application after the text to be shared is updated when the first picture template is selected in the popularization picture setting page.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below by grouping the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The embodiment of the invention provides a method and a device for sharing a promoted picture and a storage medium.

The embodiment of the invention provides a popularization picture sharing system which comprises a popularization picture sharing device (which can be called as a first popularization picture sharing device) suitable for a popularization picture sending terminal, a popularization picture sharing device (which can be called as a second popularization picture sharing device) suitable for a server, and a popularization picture sharing device (which can be called as a third popularization picture sharing device) suitable for a popularization picture receiving terminal, wherein the popularization picture sharing device (the first popularization picture sharing device) and the popularization picture sharing device (the second popularization picture sharing device) can be connected through a network. The promotion picture sending terminal and the promotion picture receiving terminal can be terminal devices such as a mobile phone, a tablet personal computer and a notebook computer, and can also be intelligent terminals such as wearable devices, intelligent sound boxes and intelligent household appliances.

For example, referring to fig. 1, the promotion picture sharing system may include a server and a terminal (which may include a promotion picture sending terminal, a promotion picture receiving terminal, and the like). The method for sharing a promotional picture according to the present invention will be described below by taking an example in which a server, a promotional picture sending terminal, and a promotional picture receiving terminal are located in one message system.

And the promotion picture sending terminal is used for setting the promotion pictures. In practical application, before the promotion picture is sent, a user of the promotion picture sending terminal can set the promotion picture sending through the terminal; specifically, the popularization picture sending terminal is configured to: displaying a page to be promoted, wherein the page to be promoted comprises a promotion picture generation control; when the triggering operation of a user for the promotion picture generation control is detected, skipping and displaying a promotion picture setting page, wherein the promotion picture setting page comprises a plurality of candidate picture templates; displaying a target popularization picture corresponding to a target picture template selected by a user in the popularization picture setting page based on the selection operation of the user on the picture template, wherein the target popularization picture comprises information to be popularized; and sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture. The information to be promoted is information contained in the page to be promoted.

The server may be a management server of the promotion picture sending terminal, and specifically, the server receives a request of the promotion picture sending terminal according to a user operation, returns picture template sequence data to the promotion picture sending terminal, receives a target promotion picture returned by the promotion picture sending terminal based on a user operation on a picture template, and updates the picture template sequence data according to the target promotion picture.

When the promotion picture needs to be sent, the promotion picture sending terminal can receive a promotion picture generation instruction of a user operation page acting on the client; displaying a promotion picture setting page according to the promotion picture generation instruction; acquiring a target popularization picture based on the selection operation of a user for the picture template; and sending the target popularization picture based on the sharing operation of the user. For example, the target popularization picture may be sent to the popularization picture receiving terminal.

The system comprises a promotion picture sending terminal, a promotion picture receiving terminal and a promotion picture receiving terminal, wherein the promotion picture receiving terminal is used for receiving a target promotion picture sent by the promotion picture sending terminal; the promotion picture receiving terminal can display the promotion picture message; the target promotion picture comprises information to be promoted, a promotion picture receiving terminal user can obtain the information to be promoted through the target promotion picture, preferably, the information to be promoted comprises link information, and the promotion picture receiving terminal can display a page to be promoted according to the link information.

The following are detailed below. The order of the following examples is not intended to limit the preferred order of the examples.

In an embodiment, the first promotional picture sharing apparatus may be specifically integrated in a terminal, which will be described from the perspective of the first promotional picture sharing apparatus.

As shown in fig. 2a, a method for sharing a promotional picture is provided, where the method for sharing a promotional picture may be executed by a processor in a promotional picture sending terminal, and a specific process may be as follows:

101. and displaying a page to be promoted, wherein the page to be promoted comprises a promotion picture generation control.

Referring to fig. 5a, the page to be promoted is a page including information to be promoted, for example, a page including information of a product or activity to be promoted. The following description will take the product to be promoted as the language learning course as an example.

The promotion picture generation control is an interface set for the promotion picture, and the promotion picture generation control can be in the form of buttons, icons, input boxes and the like. In this embodiment, a promotion picture generation button may be set on the page to be promoted, and a user may trigger a picture template setting instruction by clicking the promotion picture generation button.

In an embodiment, in order to attract the user to click the promotion picture generation button for sharing promotion pictures, the promotion picture generation button may be set to be highlighted.

In an embodiment, the sharing reward information may be displayed in the promotion picture generation button, or the sharing reward information may be displayed around the promotion picture generation button in the page to be shared, for example, information such as "share 3 people can listen for trial free", "share can earn 3 yuan" and the like may be displayed.

102. And when the triggering operation of the user for the promotion picture generation control is detected, skipping to display a promotion picture setting page, wherein the promotion picture setting page comprises a plurality of candidate picture templates.

Wherein the candidate picture template is a picture template displayed on the promotion picture setting page.

In an embodiment, when a trigger operation of a user for the promotion picture generation control is detected, skipping to display a promotion picture setting page, where the promotion picture setting page includes a plurality of candidate picture templates, including:

The picture template sequence is a group of pictures arranged according to a preset sequence of a developer, and the pictures can include pictures such as landscape pictures, famous pictures and hot pictures.

In an embodiment, when the user clicks the promotional picture generation control, a picture template setting instruction may be triggered, and the promotional picture sending terminal obtains the instruction, that is, the instruction may trigger sending an acquisition request for acquiring a picture template sequence to the server, and obtain picture template sequence data returned by the server based on the acquisition request for the picture template sequence, and render a promotional picture setting page in the promotional picture sending terminal according to the picture template sequence data.

In another embodiment, the picture template sequence may be stored in a memory of the promotional picture sending terminal, and when the user clicks the promotional picture generation control, the picture template sequence may be acquired from the memory.

In an embodiment, a group of preset number of picture templates may be cut from a first position in the picture template sequence according to an arrangement order of the picture templates in the picture template sequence, and the cut group of picture templates is used as a candidate picture template. For example, the first 5 picture templates in the picture template sequence may be captured as candidate picture templates and displayed in the promotion picture setting page.

In an embodiment, the promotional picture sending terminal may obtain the page configuration file from the local storage, perform syntax parsing on the page configuration file, establish a corresponding internal data structure (e.g., a DOM tree of HTML, an (object) attribute table of JS, a style rule of CSS, and the like), then, according to the picture template sequence data, may calculate positions, sizes, and the like of each element in the set page to obtain a rendering tree, and then render the page according to the rendering tree, that is, display each element in the page, thereby obtaining the promotional picture setting page.

The image template sequence data is a storage form of the image template sequence in a computer, and the image template sequence data can carry information such as a thumbnail of an image template, a name of the image template, and an arrangement sequence of the image template. From this information, a sequence of picture templates can be obtained. The thumbnail is a picture obtained after the picture template is reduced in width and height in the same proportion.

In one embodiment, the promotional picture sending terminal may display thumbnails of the candidate picture templates and names of the picture templates in a display area of the page in the picture template arrangement order.

Preferably, the promotion picture sending terminal can also determine the size of the picture template thumbnail and the display number in the promotion picture setting page according to the size of the page display area and the data size of the picture template thumbnail. For example, when a user uses a mobile phone to share promotion pictures, the display area of the screen of the mobile phone is small, 5 picture template thumbnails can be displayed on the promotion picture setting page, and when the user uses a computer to share promotion pictures, the display area of the screen of the computer is large, and 10 picture template thumbnails can be displayed on the promotion picture setting page.

Preferably, in order to facilitate the user to preview the display effect of the promotional picture, according to the arrangement sequence of the picture templates in the picture template sequence, the picture template original image corresponding to the picture template at the first position of the picture template sequence is displayed in the promotional picture setting page as the initial preview picture. The picture template original image is a picture with the size meeting the preset sharing requirement.

Preferably, the promotion picture setting page further includes information to be promoted, when the user clicks the promotion picture generation control, a promotion information acquisition instruction can be triggered, and the promotion picture sending terminal can generate the information to be promoted according to the page to be promoted.

The information to be promoted is information for quickly and concisely representing the content to be promoted, and may include basic information of a product or an activity, and basic promotion information such as link information of a page to be promoted.

For example, information such as a product name or an activity address, time, and a picture in the page to be promoted may be extracted as the information to be promoted, and link information of the page to be promoted may be generated as the information to be promoted according to a web address of the page to be promoted, where the link information may include a plurality of expression forms such as a web address character string and a network interface two-dimensional code.

Preferably, the promotion information may further include user identification information, such as a user avatar, a user nickname, and the like.

Preferably, the promotion information may further include user experience information, for example, the user experience information may be obtained according to a trace of the user accessing the page to be promoted, and for example, when sharing the online course, the verification information such as the time of the user learning the course, the learning effect, the user evaluation and the like may be obtained according to a trace of the user accessing the online course page.

The promotion picture setting page includes a plurality of elements, and in this embodiment, the promotion picture setting page may include elements such as a candidate picture template and information to be promoted.

And when the picture template is rendered, rendering the information to be promoted in the promotion picture setting page.

Preferably, in order to facilitate the user to preview the display effect of the promotion picture, the information to be promoted is displayed in the initial preview picture.

In an embodiment, the promotion picture sending terminal may identify the initial preview picture, determine a distribution pattern of pixel points of different colors in the initial preview picture, and determine a position and a layout of the information to be promoted in the initial preview picture. As shown in fig. 5a, when the light-colored pixel points of the initial preview picture are mainly distributed at the central position of the initial preview picture, the information to be promoted may be set at the central position of the initial preview picture; as shown in fig. 5b, when dark-color pixel points in the initial preview picture are mainly distributed in the lower half portion of the initial preview picture, the popularization information may be set in the upper half portion of the initial preview picture; as shown in fig. 5c, when the boundary between the dark-color pixel point and the light-color pixel point in the initial preview picture is not obvious, the popularization information may be set at the bottom of the initial preview picture. Similarly, the target promotion picture can be displayed according to the method.

In another embodiment, the promotion picture sending terminal may determine the layout of the information to be promoted on the initial preview picture according to a user operation. For example, the promotional picture setting page further includes an information layout template selection control, and the promotional picture sending terminal may display the information to be promoted on the initial preview picture according to the information layout template selected by the user based on the selection operation of the information layout template selection control by the user.

Preferably, in order to facilitate the user to preview the display effect of the promotion picture, the text to be shared may be displayed in the initial preview picture. When the user clicks the promotion picture generation control, a character template sequence acquisition request can be triggered to be sent to the server, character template sequence data returned by the server based on the character template sequence acquisition request are acquired, and a promotion picture setting page is rendered in the promotion picture sending terminal according to the character template sequence data.

The text template sequence data is a storage form of a text template sequence in a computer, and the text template sequence is a group of text templates arranged according to a sequence preset by a developer, for example, characters such as famous police sentences, poetry sentences, popular sentences and the like.

The promotion picture sending terminal can select characters to be shared from the character template sequence according to the arrangement sequence of the character templates in the character template sequence; and filling the characters to be shared into the initial preview picture.

And the characters to be shared are characters displayed on the initial preview picture.

Specifically, the promotion picture sending terminal may select a first text template in the text template sequence as the text to be shared.

103. And displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page based on the selection operation of the user on the candidate picture template, wherein the target promotion picture comprises the information to be promoted, and the information to be promoted is information contained in the page to be promoted.

The target popularization picture is a popularization picture which is determined to be used for sharing based on the candidate picture template selected by the user.

In an embodiment, based on a selection operation of a user for the candidate picture template, a target popularization picture corresponding to the candidate picture template selected by the user is displayed in the popularization picture setting page, where the target popularization picture includes the information to be popularized, and the information to be popularized is information included in the page to be popularized, which may specifically include the following steps:

In an embodiment, when the user clicks a certain position, the promotion picture sending terminal may determine the candidate picture template selected by the user according to the position clicked by the user.

In another embodiment, a picture template selection control is arranged in the promotion picture setting page, so that a user can conveniently determine a selected picture template, and the picture template selection control can be filled with identification information such as a thumbnail corresponding to the picture template or a picture template name. Hereinafter, the method for sharing a promotional picture according to the present invention will be described in detail by taking an example in which a picture template selection control is set in the promotional picture setting page.

The picture template selection control is an instruction interface for selecting the picture template, wherein the instruction interface can have various expression forms, such as a selection frame, a button, an input frame and the like. In this embodiment, referring to fig. 5a, a picture template button may be set on the popularization picture setting page, the picture template button is filled with a thumbnail corresponding to the picture template, and a name of the picture template is further set below the picture template button.

In an embodiment, referring to fig. 5a to 5e, in order to facilitate the user to determine whether to select one picture template, when a user selection operation for a certain picture template is detected, the picture template button may be displayed in a different color or set to be highlighted.

In an embodiment, the picture template sequence data includes a picture template thumbnail and picture template original image information, the user determines the selected picture template conveniently, and when the user clicks a picture template button filled with the thumbnail, the picture template original image is set in the promotional picture setting page.

Specifically, after the promotional picture sending terminal obtains the picture template sequence data from the server, the picture template sequence data may be stored in a local memory of the promotional picture sending terminal, and when it is detected that the user clicks a picture template button, the promotional picture sending terminal may obtain a picture template original image corresponding to the thumbnail from the local memory, and render the picture template original image to the promotional picture setting page according to the target promotional picture data.

Correspondingly, if the picture template sequence data does not include the picture template original image information, when the selection operation of the user on the picture template is detected, a picture template original image obtaining instruction is triggered, the promotion picture sending terminal can obtain the picture template original image corresponding to the thumbnail from the server according to the picture template original image obtaining instruction, and the picture template original image is rendered into the promotion picture setting page.

In one embodiment, the promotion picture setting page further includes a picture template switching control; before a target promotion picture corresponding to the candidate picture template selected by the user is displayed in the promotion picture setting page based on the selection operation of the user on the candidate picture template, and the target promotion picture comprises information to be promoted, the method further comprises the following steps:

based on the selection operation of the user on the candidate picture template, displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page, where the target promotion picture includes information to be promoted, which may include the following steps:

The picture template switching control is an instruction interface for switching the picture template, and can be represented in the forms of a selection frame, a button, an icon and the like.

In one embodiment, in order to facilitate the user to determine the function of the picture template switching control, words describing the function, such as "change batch", may be displayed near the picture template switching control, or the picture template switching control may be represented by a refresh symbol. Of course, the picture template switching control may also be represented by a combination of "change batch" and a refresh symbol.

In an embodiment, when a trigger operation of a user for switching a control for the picture template is detected, displaying an updated candidate picture template on the promoted picture setting page, which may include the following steps:

In an embodiment, in order to facilitate a user to preview a display effect of a promotional picture, a picture template at a first position may be displayed in the promotional picture setting page according to the arrangement order, and as an initial preview picture, when a selection operation of the user on the picture template is detected, the initial preview picture may be updated to the target promotional picture in the promotional picture setting page.

Preferably, the text to be shared is displayed in the initial preview picture, when a selection operation of a user for the picture template is detected, the target promotion picture can be rendered to the bottom layer of the text to be shared, and the combination of the target promotion picture and the text to be shared is used as the target promotion picture for sharing.

In another embodiment, when the user does not select the candidate picture template, the promotion picture setting interface does not display the characters to be shared, the promotion picture sending terminal may obtain the characters to be shared based on a selection operation of the user on the candidate picture template, and display a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page, where the target promotion picture includes information to be promoted and the characters to be shared, and the method specifically includes the following steps:

when the selection operation of the candidate picture template based on the user is detected, acquiring a text template sequence;

The characters to be shared are characters displayed on the target promotion picture, and can be shared to a receiving terminal by a user based on the target promotion picture.

In an embodiment, when a user clicks a candidate picture template, a text template sequence acquisition instruction may be triggered, and a promotional picture sending terminal acquires the instruction, that is, an acquisition request for acquiring a text template sequence may be triggered to be sent to a server, text template sequence data returned by the server based on the acquisition request of the text template sequence may be acquired, and a promotional picture setting page may be rendered in the promotional picture sending terminal according to the text template sequence data.

In another embodiment, the text template sequence may be stored in a memory of the promotional picture sending terminal, and when the user clicks the candidate picture template, the promotional picture sending terminal may obtain the text template sequence data from the local storage.

Preferably, the text to be shared in the target promotion picture can be replaced based on user operation.

In an embodiment, before sharing the target popularization picture based on a sharing operation of a user for the target popularization picture, the method further includes:

The text switching control is an interface for switching texts to be shared, and can be in the form of buttons, icons, selection frames and the like.

In this embodiment, the flowchart of fig. 2c corresponds to the flowchart of fig. 3b, and the target popularization picture is obtained after the setting of the picture template and the setting of the characters to be shared, while the flowchart of fig. 2b is obtained after the picture template is selected, and the target popularization picture can be updated by updating the characters to be shared. Of course, according to the foregoing embodiment, it can be known that the target promotion picture may not include the text to be shared or the user may not change the text to be shared, which is in accordance with the flow shown in fig. 2b, and step 103 in fig. 2b does not include the step of changing the text to be shared.

In one embodiment, in order to facilitate the user to determine the function of the text switching control, a typeface explaining the function, such as "name changing", may be displayed near the text switching control, or the text switching control may be represented by a refresh symbol. Of course, the text toggle control may also be represented by a combination of "title change" and refresh symbols.

In another embodiment, when the text switching control is triggered, the terminal may also randomly acquire a text template from the text template sequence to update.

In an embodiment, updating the to-be-shared text in the target popularization picture based on a trigger operation of a user for the text switching control to obtain an updated target popularization picture, may include the following steps:

In an embodiment, when a triggering operation of a user on a promotion picture generation control is detected, a promotion picture sending terminal obtains text template sequence data from a server, the text template sequence data is cached in a local memory of the promotion picture sending terminal, when the user clicks the text switching control, a text switching instruction is triggered, the text switching instruction carries arrangement sequence information of a current text to be shared, and the promotion picture sending terminal can trigger to obtain a next text template of the text to be shared from the local memory according to the arrangement sequence information and display the next text template in the target promotion picture.

In an embodiment, the text template list includes a preset number of text templates, and when a triggering operation of a user for the text switching control is detected, a next group of text templates of the text to be shared in the text template sequence is selected to obtain the text template list, where the number of the selected group of text templates is consistent with the preset number of the text template list.

104. And sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture.

The promotion picture setting page comprises a sharing control, wherein the sharing control is an interface of a sharing instruction of the target promotion picture.

In an embodiment, the sharing control may be set at a position of the target popularization picture, the sharing instruction may be triggered based on an operation of the target popularization picture by a user, and a triggering manner of the sharing instruction may include multiple types, such as a double-click triggering sharing instruction or a long-press triggering sharing instruction.

In order to facilitate the user to determine the triggering mode of the sharing instruction, prompt information such as "send friends by long pressing the picture" can be displayed in the promotion picture setting page.

In an embodiment, the sharing the target popularization picture based on a sharing operation of a user for the target popularization picture may include the following steps:

displaying a sharing object type selection interface based on the sharing operation of the target picture by the user, wherein the sharing object type selection interface comprises sharing object types associated with a plurality of users;

displaying a picture sending object selection interface based on the selection operation of the user on the user associated account number type, wherein the picture sending object selection interface comprises a plurality of objects to be sent in the promotion picture sending range;

and selecting a picture sending object from a plurality of objects to be sent based on the object selection operation of a user aiming at the picture sending object selection interface, and sending the target promotion picture to the picture sending object.

The sharing object type refers to a type of communication application in the promotion picture sending terminal. The promotion picture sending terminal can send the target promotion picture to the object in the appointed communication application according to the selection operation of the user.

In an embodiment, displaying a picture sending object selection interface based on a sharing operation of a user on the target picture, further includes:

based on the selection operation of the user on the sharing object type, sending an object acquisition request to a server of the sharing object type selected by the user, wherein the object acquisition request carries an account of a promotion picture sender about the sharing object type;

receiving relationship chain data of the account number of the sending party of the promotion picture returned by the server of the sharing object type selected by the user based on the object acquisition request;

and displaying a picture sending object selection interface according to the relation chain data, wherein the accounts of the plurality of objects to be sent are associated with the account of a sender of the promotion picture.

The account of the promotion picture sender related to the sharing object type refers to an account of a user in the communication application of the sharing object type selected by the user.

In an embodiment, the object acquisition request further includes an application identifier of the promotion picture sharing application of the present invention, and the server of the sharing object type selected by the user can determine whether the promotion picture sending terminal has the right to acquire the object to be sent according to the application identifier and the promotion picture sending party account, and if so, returns the relationship chain data.

In an embodiment, when the user triggers the sharing control, the target promotion picture is sent to the server while the target promotion picture is sent to the receiving terminal.

The server may count the number of times that each picture template in the picture template sequence is sent as a target promotional picture, thereby determining the popularity of each picture template, and thus updating the arrangement order and the reverse direction of the picture template sequence, for example, the picture templates in the picture template sequence may be arranged in the order of the popularity from large to small. Therefore, a popular picture template is recommended to a new user or the user when the user shares the picture next time, and therefore the user can select the favorite picture template more easily. Thereby improving the sharing ratio of the users.

The server may count the number of times that each text template in the text template sequence is sent as a target popularization text, thereby determining the popularity of each text template, and thus updating the arrangement order and the reverse direction of the text template sequence, for example, the text templates in the text template sequence may be arranged in the order of the popularity from large to small. Therefore, the most popular character template is recommended to the user when the user shares the new user or the user next time, and the user can select the favorite character template more quickly. Thereby improving the sharing ratio of the users.

In another embodiment, the server may further determine a matching degree of the text template and the picture template according to the target popularization picture, and after the user selects the picture template, the text to be shared in the target popularization picture may be updated according to the matching degree, or when the user clicks the text switching control, the text template is selected as the updated text to be shared according to the matching degree to replace the text to be shared in the target popularization picture.

In another embodiment, referring to fig. 2b, the target popularization picture displays the characters to be shared, and the popularization picture setting page further includes a character switching control; the method comprises the following steps that based on the selection operation of a user for the candidate picture template, a target promotion picture corresponding to the candidate picture template selected by the user is displayed in a promotion picture setting page, the target promotion picture comprises the information to be promoted, and the information to be promoted is the information contained in the page to be promoted:

104. updating the characters to be shared in the target promotion picture based on the triggering operation of the user for the character switching control to obtain an updated target promotion picture;

105. and sharing the updated target popularization picture based on the sharing operation of the user aiming at the target popularization picture.

As can be seen from the above, the embodiment of the present invention can display a page to be promoted, where the page to be promoted includes a promotion picture generation control; when the triggering operation of a user for the promotion picture generation control is detected, skipping and displaying a promotion picture setting page, wherein the promotion picture setting page comprises a plurality of candidate picture templates; displaying a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page based on the selection operation of the user on the candidate picture template, wherein the target promotion picture comprises the information to be promoted, and the information to be promoted is information contained in the page to be promoted; and sharing the target popularization picture based on the sharing operation of the user aiming at the target popularization picture. According to the embodiment of the invention, the user can reflect the personal characteristics of the user by independently selecting the picture template, so that the proportion of the user sharing the promoted picture can be improved.

According to the method described in the foregoing embodiment, the popularization picture sharing apparatus is specifically integrated in the terminal, for example, and is further described in detail below.

Referring to fig. 2c, a specific process of the method for promoting picture sharing according to the embodiment of the present invention is as follows:

201. and receiving a promotion picture setting instruction for displaying the page to be promoted.

The page to be promoted is used for displaying the information to be promoted.

When the promotion picture needs to be sent, a user of the promotion picture sending terminal can operate the promotion page to trigger the promotion picture setting instruction.

For example, a promotion picture sender (i.e., a promotion picture sending terminal user) may operate a promotion picture generation interface in a to-be-promoted page, so as to trigger a promotion picture generation instruction; at this time, the terminal receives the instruction.

202. And displaying a promotion picture setting page.

The promotion picture setting page is used for setting information for a user, and sending promotion pictures, and is equivalent to an editing page for sending promotion pictures. For example, the terminal may trigger to acquire a picture template sequence according to the promotion picture setting instruction, and display a promotion picture setting page as shown in fig. 5a according to the picture template sequence.

The promotion picture setting page comprises a plurality of picture templates which can be selected by a user, so that the personal characteristics of the promotion pictures are improved.

In one embodiment, a button filled with a thumbnail of the picture template is displayed on the promotion picture setting page. And when the user clicks the corresponding button, displaying the picture template original image.

In an embodiment, the initial preview picture may be displayed in the promotion picture setting page according to a picture template sequence.

In an embodiment, the terminal may further trigger to acquire a text template sequence according to the popularization picture setting instruction, and fill the text to be shared into the initial preview picture according to the text template sequence, so as to display a popularization picture setting page as shown in fig. 5 c.

203. And acquiring a picture template set by a user on the popularization picture setting page.

After the promotion picture setting page is displayed, the sending terminal user can set the promotion picture in the page, and the terminal can acquire the information set in the page by the sending terminal user.

The information set in the page by the sending terminal user may include a picture template of the target popularization picture and a character to be shared.

In an embodiment, when the picture template is obtained, the picture template may be obtained through a selection operation for the picture template. The method specifically comprises the following steps: and when the selection operation of the user for the picture template is detected, triggering a picture template acquisition instruction, and acquiring the reference object label from the memory of the sending terminal according to the object label acquisition instruction.

In another embodiment, the promotion picture setting page further includes a picture template switching control for obtaining the picture template of the target promotion picture, and the method further includes the following steps: when the triggering operation of the user for the picture template switching control is detected, switching and displaying the picture template on the promotion picture setting page; and when the selection operation of the user for the switched picture template is detected, taking the picture template selected by the user as the picture template of the target popularization picture.

204. And acquiring the characters to be shared set by the user on the promotion picture setting page.

In an embodiment, when the characters to be shared are obtained, the characters to be shared can be obtained through a selection operation aiming at the picture template. The method specifically comprises the following steps: when the selection operation of a user for the picture template is detected, a text template sequence acquisition instruction is triggered, a text template sequence is acquired from a memory of a sending terminal or a server according to the text template sequence acquisition instruction, and the text to be shared is displayed in a promotion picture setting page according to the text template sequence.

In another embodiment, the text to be shared may also be updated by promoting a text switching control on the picture setting page, and the specific steps refer to the above embodiments and are not described again.

For example, referring to fig. 5c and 5d, a "change noun" control is set in the promotion picture setting page, and the user can update the to-be-shared text in the target sharing picture by clicking the control.

205. And sending the target popularization picture according to the picture template and the character template.

The promotion picture setting page further comprises a sharing control. The generated target promotion picture can be triggered to be sent to the promotion picture receiving terminal and the promotion picture sending terminal based on the operation of the user.

In an embodiment, the target promotion picture may be sent to the server based on the sharing operation of the user, so that the server updates the arrangement order of the picture template sequence, and thus, a more popular picture template and a more popular text template are recommended to a new user or when the user shares the target promotion picture next time.

In an embodiment, a promotional picture sharing apparatus (i.e. a first promotional picture sharing apparatus) is further provided, where the promotional picture sharing apparatus may be specifically integrated in a terminal, such as a terminal used by a current user, as shown in fig. 3a, and the promotional picture sharing apparatus may include: the popularization page display unit 301, the setting page display unit 302, the picture setting unit 303 and the sharing unit 304 are specifically as follows:

(1) the promotion page display unit 301 is configured to display a page to be promoted, where the page to be promoted includes a promotion picture generation control.

The page to be promoted comprises information to be promoted.

(2) A setting page display unit 302, configured to skip to display a promotion picture setting page when a trigger operation of a user for the promotion picture generation control is detected, where the promotion picture setting page includes multiple candidate picture templates.

In an embodiment, the setting page display unit 302 may specifically be configured to:

(3) A picture setting unit 303, configured to display, in the popularization picture setting page, a target popularization picture corresponding to the candidate picture template selected by the user based on a selection operation of the user for the candidate picture template, where the target popularization picture includes the information to be popularized, and the information to be popularized is information included in the page to be popularized.

In an embodiment, the picture setting unit 303 may be specifically configured to:

In another embodiment, referring to fig. 3b, the target popularization picture includes a picture template and a to-be-shared text filled in the picture template, and the picture setting unit 303 may include a picture template setting sub-unit 3031 and a to-be-shared text setting sub-unit 3032, as follows:

a. a picture template setting subunit 3031, configured to, based on a selection operation of the user on the candidate picture template, fill the information to be promoted into the candidate picture template selected by the user, to obtain the target promotion picture; and displaying the target popularization picture in the popularization picture setting page.

In an embodiment, the promotional picture setting page further includes a picture template switching control, and the picture template setting subunit 3031 may be configured to display the updated candidate picture template on the promotional picture setting page when a trigger operation of the user on the picture template switching control is detected.

In an embodiment, the picture template setting subunit 3031 may further specifically be configured to:

b. A to-be-shared text setting subunit 3032, configured to obtain a text template sequence when a selection operation of a user on the candidate picture template is detected; selecting characters to be shared from the character template sequence according to the arrangement sequence of the character templates in the character template sequence; filling the characters to be shared into a candidate picture template selected by the user to obtain a target popularization picture

In an embodiment, the promotion picture setting page further includes a text switching control, and the text to be shared setting subunit 3032 may be further configured to update the text to be shared in the target promotion picture based on a trigger operation of a user on the text switching control, so as to obtain an updated target promotion picture.

In an embodiment, the to-be-shared text setting subunit 3032 may further be specifically configured to:

In an embodiment, the to-be-shared text setting subunit 3032 may further be configured to:

(4) The sharing unit 304 is configured to share the target popularization picture based on a sharing operation of a user for the target popularization picture.

In an embodiment, the sharing unit 304 may be specifically configured to:

In an embodiment, the sharing unit 304 may be further configured to:

In a specific implementation, the above units may be implemented as independent entities, or may be combined arbitrarily to be implemented as the same or several entities, and the specific implementation of the above units may refer to the foregoing method embodiments, which are not described herein again.

As can be seen from the above, in the embodiment of the present invention, the promotion page display unit may display a page to be promoted, where the page to be promoted includes a promotion picture generation control; when a setting page display unit detects a triggering operation of a user for the promotion picture generation control, skipping to display a promotion picture setting page, wherein the promotion picture setting page comprises a plurality of candidate picture templates; displaying, by a picture setting unit, a target promotion picture corresponding to the candidate picture template selected by the user in the promotion picture setting page based on a selection operation of the user for the candidate picture template, where the target promotion picture includes the information to be promoted, and the information to be promoted is information included in the page to be promoted; and sharing the target popularization picture by the sharing unit based on the sharing operation of the user aiming at the target popularization picture. According to the embodiment of the invention, the user can reflect the personal characteristics of the user by independently selecting the picture template, so that the proportion of the user sharing the promoted picture can be improved.

The embodiment of the application further provides a terminal, and the terminal can be a tablet computer, a micro processing box, an unmanned aerial vehicle or an image acquisition device and the like. As shown in fig. 4, it shows a schematic structural diagram of a terminal according to an embodiment of the present application, specifically:

the terminal may include components such as a processor 401 of one or more processing cores, memory 402 of one or more computer-readable storage media, a power supply 403, an input module 404, and a communication module 405. Those skilled in the art will appreciate that the terminal configuration shown in fig. 4 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:

the processor 401 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the terminal and processes data by operating or executing software programs and/or modules stored in the memory 402 and calling data stored in the memory 402, thereby performing overall monitoring of the terminal. In some embodiments, processor 401 may include one or more processing cores; in some embodiments, processor 401 may integrate an application processor, which primarily handles operating systems, user pages, application programs, and the like, and a modem processor, which primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 401.

The memory 402 may be used to store software programs and modules, and the processor 401 executes various functional applications and data processing by operating the software programs and modules stored in the memory 402. The memory 402 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 402 may also include a memory controller to provide the processor 401 access to the memory 402.

The terminal also includes a power supply 403 for powering the various components, and in some embodiments, the power supply 403 may be logically coupled to the processor 401 via a power management system, such that the power management system may perform functions of managing charging, discharging, and power consumption. The power supply 403 may also include any component of one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.

The terminal may also include an input module 404, the input module 404 being operable to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.

The terminal may also include a communication module 405, and in some embodiments, the communication module 405 may include a wireless sub-module through which the terminal may wirelessly transmit over short distances to provide wireless broadband internet access. For example, the communication module 405 may be used to assist a user in sending and receiving e-mails, browsing web pages, accessing streaming media, and the like.

Although not shown, the terminal may further include a display unit and the like, which will not be described in detail herein. Specifically, in this embodiment, the processor 401 in the terminal loads the executable file corresponding to the process of one or more application programs into the memory 402 according to the following instructions, and the processor 401 runs the application programs stored in the memory 402, thereby implementing various functions as follows:

The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.

It will be understood by those skilled in the art that all or part of the steps of the methods of the above embodiments may be performed by instructions or by associated hardware controlled by the instructions, which may be stored in a computer readable storage medium and loaded and executed by a processor.

To this end, an embodiment of the present application provides a storage medium, where a plurality of instructions are stored, and the instructions can be loaded by a processor to execute the steps in any one of the methods for sharing a promotional picture provided in the embodiment of the present application. For example, the instructions may perform the steps of:

Wherein the storage medium may include: read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, and the like.

Since the instructions stored in the storage medium may execute the steps in any one of the methods for sharing a promoted picture provided in the embodiments of the present application, beneficial effects that can be achieved by any one of the methods for sharing a promoted picture provided in the embodiments of the present application may be achieved, which are detailed in the foregoing embodiments and will not be described herein again.

The method, the device, the terminal and the storage medium for sharing the promoted pictures provided by the embodiment of the application are introduced in detail, a specific example is applied in the description to explain the principle and the implementation mode of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for those skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. The popularization picture sharing method is applicable to a popularization picture sending terminal and comprises the following steps:

2. The promotional picture sharing method according to claim 1 wherein the promotional picture settings page further comprises a picture template switching control;

3. The popularization picture sharing method according to claim 1, wherein a text to be shared is displayed on the target popularization picture, and the popularization picture setting page further includes a text switching control;

4. The method for sharing promoted pictures according to claim 3, wherein the step of updating the characters to be shared in the target promoted picture based on the triggering operation of the user for the character switching control to obtain an updated target promoted picture comprises the steps of:

5. The method for sharing a promotional picture according to claim 1, wherein the skipping displaying a promotional picture setting page when a trigger operation of a user for the promotional picture generation control is detected, the promotional picture setting page including a plurality of candidate picture templates comprises:

6. The method for sharing promoted pictures according to claim 1, wherein a target promoted picture corresponding to the candidate picture template selected by the user is displayed in the promoted picture setting page based on a selection operation of the user on the candidate picture template, and the target promoted picture includes information to be promoted, and includes:

7. The promotional picture sharing method according to claim 6 wherein the target promotional picture further comprises a text to be shared;

8. The method for sharing promoted pictures according to claim 2, wherein when a trigger operation of a user for the picture template switching control is detected, displaying an updated candidate picture template on the promoted picture setting page includes:

9. The method for sharing promoted pictures according to claim 3, wherein the step of updating the characters to be shared in the target promoted picture based on the triggering operation of the user for the character switching control to obtain an updated target promoted picture comprises the steps of:

10. The promotion picture sharing method according to claim 5, wherein the sharing of the target promotion picture based on a sharing operation of a user for the target promotion picture includes:

11. The method of sharing a promotional picture according to claim 7, wherein the target promotional picture is shared based on a sharing operation of a user with respect to the target promotional picture, further comprising:

12. The utility model provides a promote picture sharing device which characterized in that includes:

13. A storage medium having stored thereon a computer program, which, when run on a computer, causes the computer to execute the promotional picture sharing method according to any of claims 1 to 11.