CN109711877A - Processing method, device, computer storage medium and the electronic equipment of advertising pictures - Google Patents

Processing method, device, computer storage medium and the electronic equipment of advertising pictures Download PDF

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Publication number
CN109711877A
CN109711877A CN201811583965.2A CN201811583965A CN109711877A CN 109711877 A CN109711877 A CN 109711877A CN 201811583965 A CN201811583965 A CN 201811583965A CN 109711877 A CN109711877 A CN 109711877A
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China
Prior art keywords
advertising pictures
targeted advertisements
advertising
picture
layer
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CN201811583965.2A
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CN109711877B (en
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向旻晗
韩卫召
沈俊杰
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Abstract

This disclosure relates to which field of computer technology, specifically discloses processing method and processing device, storage medium and the electronic equipment of a kind of advertising pictures.The processing method of the advertising pictures includes: according to preset attribute acquisition of information targeted advertisements graphic template;The production of advertising pictures is carried out, based on the targeted advertisements graphic template to generate the first advertising pictures;Object identifier rule is obtained, and first advertising pictures are verified according to the object identifier rule, to obtain targeted advertisements picture.The disclosure carries out the production of advertising pictures by obtaining targeted advertisements graphic template, keeps the production of advertising pictures more convenient;At the same time, the verification to advertising pictures is realized during advertising pictures make, and ensure that the standardization of advertising pictures, and then improve the review efficiency of advertising pictures.

Description

Processing method, device, computer storage medium and the electronic equipment of advertising pictures
Technical field
This disclosure relates to field of computer technology, processing method, advertising pictures more particularly, to a kind of advertising pictures Processing unit, computer storage medium and electronic equipment.
Background technique
With flourishing for computer technology, the development of business also shows the brand-new epoch being a splendid legacy, extensively It accuses intention and has become the important channel that businessman attracts consumer, promotes brand development and expansion popularity.Outstanding advertising creative The efficiency factor that the sense organ that consumer can be impacted causes strong emotional reactions, and then reduces purchase resistance, promotes consumption.Cause This, the advertising pictures that can efficiently provide high quality are particularly important.
The establishment of the advertising pictures of high quality at present often surrounds the selection of intention, the processing of advertising pictures, computer later period Production etc., however for advertiser, it produces and not only meets dispensing standard but also be enough to attract the advertising pictures of customer, be time-consuming Laborious;Meanwhile the poor advertising pictures of effect are difficult to reach due dispensing effect;In addition, carrying out advertisement throwing in advertiser When putting, platform needs to audit advertisement, and a large amount of artificial interventions reduce the efficiency and accuracy of audit.
Accordingly, it is desirable to provide a kind of processing method of new advertising pictures.
It should be noted that the information in the invention of above-mentioned background technology part is only used for reinforcing the reason to the background of the disclosure Solution, therefore may include the information not constituted to the prior art known to persons of ordinary skill in the art.
Summary of the invention
The processing method and processing device, computer storage medium and electronics for being designed to provide a kind of advertising pictures of the disclosure Equipment, so overcome at least to a certain extent due to the treatment effeciency of advertising pictures it is low, it is of poor quality caused by prepare advertising The problems such as process of picture is time-consuming and laborious, and the using effect of advertising pictures is poor.To realize the above technical effect, the disclosure is using such as Lower technical solution.
Other characteristics and advantages of the disclosure will be apparent from by the following detailed description, or partially by the disclosure Practice and acquistion.
According to one aspect of the disclosure, a kind of processing method of advertising pictures is provided, comprising: according to preset attribute information Obtain targeted advertisements graphic template;The production of advertising pictures is carried out based on the targeted advertisements graphic template, it is wide to generate first Accuse picture;Object identifier rule is obtained, and first advertising pictures are verified according to the object identifier rule, to obtain Take targeted advertisements picture.
It is described according to preset attribute acquisition of information targeted advertisements picture mould in a kind of exemplary embodiment of the disclosure Plate, comprising: obtained from template library and the one or more of the preset attribute information matches according to the preset attribute information Advertising pictures template, and feed back to user;The trigger action for receiving the user, using any advertising pictures template as The targeted advertisements graphic template.
In a kind of exemplary embodiment of the disclosure, the preset attribute information includes advertising creative strategy;Described According to the preset attribute information obtained from template library with the matched one or more advertising pictures templates of the attribute information, and Feed back to user, comprising: the size of the advertising pictures is obtained according to the advertising creative strategy;By the ruler of the advertising pictures The very little size with the advertising pictures in the template library is compared, matched described with the size of the advertising pictures to obtain Advertising pictures template, and feed back to user.
It is described that advertising pictures are carried out based on the targeted advertisements graphic template in a kind of exemplary embodiment of the disclosure Production, to generate the first advertising pictures, comprising: obtain user selection intention material;The intention selected according to the user Material is filled the targeted advertisements graphic template, to generate first advertising pictures.
In a kind of exemplary embodiment of the disclosure, the acquisition object identifier rule, and according to the object identifier Rule verifies first advertising pictures, to obtain targeted advertisements picture, comprising: parsing first advertising pictures, To obtain the type of multiple figure layers and each figure layer in first advertising pictures;According to the preset attribute information and respectively The type of the figure layer determines the object identifier rule;Each figure layer is verified according to the object identifier rule, To obtain targeted advertisements picture.
It is described that each figure layer is carried out according to the object identifier rule in a kind of exemplary embodiment of the disclosure Verification, to obtain targeted advertisements picture, comprising: judge whether first advertising pictures are that the target is wide according to check results Accuse picture;If check results are successfully, using first advertising pictures as the targeted advertisements picture;If check results are Failure, then feed back to user for check results to be modified to form amendment figure layer to each figure layer, and according to the target Verification rule the amendment figure layer is verified, repeat the above steps until the check results be successfully, and will verify at Advertising pictures corresponding to the amendment figure layer of function are as the targeted advertisements picture.
In a kind of exemplary embodiment of the disclosure, the format of the targeted advertisements picture is svg format;The method Further include: the format of the targeted advertisements picture is converted into jpg format by svg format.
In a kind of exemplary embodiment of the disclosure, the svg format include identification information and with the identification information Corresponding image information;The format by the targeted advertisements picture is converted to jpg format by svg format, comprising: parsing institute Targeted advertisements picture is stated, to obtain the first tree structure;Wherein, each node in first tree structure includes the mark Information;According to first tree structure and described image information, the second tree structure is obtained;Successively to the described second tree-like knot Node in structure is rendered, to obtain the targeted advertisements picture with jpg format.
It is described according to first tree structure and described image information in a kind of exemplary embodiment of the disclosure, Obtain the second tree structure, comprising: according to image information corresponding with the identification information, carry out to first tree structure Filling, to obtain second tree structure.
In a kind of exemplary embodiment of the disclosure, the identification information includes Layer Order;It is described successively to described Node in second tree structure is rendered, to obtain the targeted advertisements picture with jpg format, comprising: according to the figure Layer sequence, renders the corresponding figure layer of node in second tree structure, and the figure layer after rendering is overlapped, To obtain the targeted advertisements picture with jpg format.
According to one aspect of the disclosure, a kind of processing unit of advertising pictures is provided, comprising:
Module is obtained, for according to preset attribute acquisition of information targeted advertisements graphic template;
Advertising pictures generation module, for carrying out the production of advertising pictures based on the targeted advertisements graphic template, with life At the first advertising pictures;
Correction verification module, for obtaining object identifier rule, and according to the object identifier rule to the first advertisement figure Piece is verified, to obtain targeted advertisements picture.
According to one aspect of the disclosure, a kind of computer storage medium is provided, computer program is stored thereon with, it is described The processing method of advertising pictures described in above-mentioned any one is realized when computer program is executed by processor.
According to one aspect of the disclosure, a kind of electronic equipment is provided, comprising:
Processor;And
Memory, for storing the executable instruction of the processor;
Wherein, the processor is configured to wide described in above-mentioned any one to execute via the executable instruction is executed Accuse the processing method of picture.
The processing method of advertising pictures in the exemplary embodiment of the disclosure is wide in the target obtained based on preset attribute The production for carrying out advertising pictures on graphic template is accused, and realizes the verification to advertising pictures in the production process, it is final to obtain Standard compliant targeted advertisements picture.On the one hand, advertising pictures can be carried out directly on the targeted advertisements graphic template of acquisition Production provides convenience for the production of advertising pictures;Meanwhile targeted advertisements graphic template is associated, reality with preset attribute The standardization from production source to advertising pictures is showed;On the other hand, targeted advertisements picture is obtained after verification rule verification , the dispensing standard of advertising pictures is had reached, alleviates subsequent artefacts to the audit pressure of advertising pictures, is thereby reduced wide Accuse the O&M manpower of platform.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not The disclosure can be limited.
Detailed description of the invention
The following detailed description is read with reference to the accompanying drawings, above-mentioned and other mesh of disclosure illustrative embodiments , feature and advantage will become prone to understand.In the accompanying drawings, if showing the disclosure by way of example rather than limitation Dry embodiment, in which:
Fig. 1 schematically shows the process of the processing method of the advertising pictures according to disclosure illustrative embodiments Figure;
Fig. 2A -2E schematically shows showing for the treatment process of the advertising pictures according to disclosure illustrative embodiments It is intended to;
Fig. 3 schematically shows the part verification of the character layer of the advertising pictures according to disclosure illustrative embodiments Rules architecture figure;
It is verified Fig. 4 schematically shows each figure layer according to illustrative embodiments to the first advertising pictures Checking process figure;
Fig. 5, which is schematically shown, to be turned according to the format of the targeted advertisements picture of disclosure illustrative embodiments by svg For the flow chart of jpg format;
The process that Fig. 6 schematically shows the processing method of the advertising pictures according to disclosure illustrative embodiments is shown It is intended to;
The structure that Fig. 7 schematically shows the processing unit of the advertising pictures according to disclosure illustrative embodiments is shown It is intended to;
Fig. 8 schematically shows the schematic diagram of the storage medium according to disclosure illustrative embodiments;And
Fig. 9 schematically shows the block diagram of the electronic equipment according to disclosure illustrative embodiments.
In the accompanying drawings, identical or corresponding label indicates identical or corresponding part.
Specific embodiment
Illustrative embodiments are described more fully with reference to the drawings.However, illustrative embodiments can be with more Kind form is implemented, and is not understood as limited to example set forth herein;On the contrary, thesing embodiments are provided so that the disclosure will more Add fully and completely, and the design of illustrative embodiments is comprehensively communicated to those skilled in the art.It is identical in figure Appended drawing reference indicates same or similar structure, thus the detailed description that will omit them.
In addition, described feature, structure or characteristic can be incorporated in one or more implementations in any suitable manner In example.In the following description, many details are provided to provide and fully understand to embodiment of the disclosure.However, It will be appreciated by persons skilled in the art that can be with technical solution of the disclosure without one in the specific detail or more It is more, or can be using other methods, constituent element, device, step etc..In other cases, known in being not shown in detail or describing Structure, method, apparatus, realization or operation are to avoid fuzzy all aspects of this disclosure.
Block diagram shown in the drawings is only functional entity, not necessarily must be corresponding with physically separate entity. I.e., it is possible to realize these functional entitys using software form, or these are realized in the module of one or more softwares hardening A part of functional entity or functional entity, or realized in heterogeneous networks and/or processor device and/or microcontroller device These functional entitys.
This field in the related technology, advertising pictures can be launched successfully, it is main consider of both factor: a side Face needs advertiser to produce with intention, standard compliant advertising pictures, in the manufacturing process of advertising pictures, material Selection, typesetting and the post-production of computer are required to be rigid in checking up;On the other hand, after advertising pictures complete, platform is needed The advertising pictures that advertiser will be launched audit, audit is by can normally be launched.
Correspondingly, in the related technology the processing method of advertising pictures have following defects that advertiser need by inquiry or Production obtains corresponding intention material, and those intention materials are integrated to complete the preliminary production of advertising pictures, finally By computer post-production, advertising pictures are just accomplished.In the process, advertiser not only need to expend a large amount of manpower and Time looks for standard compliant material, takes time and effort the manufacturing process of advertising pictures;Meanwhile it may be lacked due to advertiser Experience and cause production advertising pictures dispensing effect it is poor.Further, platform is examined in the advertising pictures to advertiser When core, artificial intervention reduces review efficiency, also improves the O&M manpower of platform.
The industry for carrying out advertising pictures is needed to have much at present, such as food and drink, large enterprise, hospital under electric business, line, etc. Deng providing firstly a kind of processing method of advertising pictures in this exemplary embodiment based on this.Refering to what is shown in Fig. 1, this is wide The processing method for accusing picture may comprise steps of:
Step S110: according to preset attribute acquisition of information targeted advertisements graphic template;
Step S120: the production of advertising pictures is carried out, based on the targeted advertisements graphic template to generate the first advertisement figure Piece;
Step S130: obtain object identifier rule, and according to the object identifier rule to first advertising pictures into Row verification, to obtain targeted advertisements picture.
According to the processing method of the advertising pictures in this example embodiment, on the one hand, can be directly wide in the target of acquisition It accuses and carries out advertisement creation on graphic template, the production for carrying out advertising pictures for advertiser provides convenience;Meanwhile targeted advertisements figure Piece template with preset attribute be it is associated, realize the standardization from production source to advertising pictures;On the other hand, target is wide Accusing picture is obtained after verification rule verification, is had reached ad placement standards, is alleviated the pressure of subsequent artefacts' audit, Thereby reduce the O&M manpower of platform.
The processing method of the advertising pictures in this example embodiment will be further detailed below.
In step s 110, according to preset attribute acquisition of information targeted advertisements graphic template.
In the illustrative embodiments of the disclosure, it can be obtained from template library according to preset attribute information first and pre- If the matched one or more advertising pictures templates of attribute information, and feed back to user.Wherein, the advertising pictures mould in template library Plate can be the advertising pictures template of systemic presupposition, be also possible to the history advertising pictures mould for the advertiser being stored in database profession Plate, on this basis, advertiser can carry out secondary creation in the history advertising pictures template of oneself.Preset attribute is as wide Accuse the foundation of graphic template selection, the attribute configuration including advertising creative strategy and advertising pictures.Wherein, according in preset attribute The available advertising pictures of advertising strategy size, specifically, advertising creative strategy includes advertiser's trade information, commercial paper Type and advertisement position etc.;On the one hand, the size of advertising pictures can be obtained according to advertisement position, such as when advertiser has determined that advertisement Placement position can then obtain the intention size of advertising pictures according to advertisement position;On the other hand, advertiser can be according to belonging to it Trade information and the advertisement type launched of needs, the size for the advertising pictures that its needs is launched is determined, correspondingly, can also root Suitable advertisement position is found according to the size of advertising pictures.It, can be in the source of advertising pictures processing according to advertising strategy based on this It determines the size of advertising pictures, realizes from the source that advertising pictures are handled to the specification of advertising pictures specification.
Further, the size of the advertising pictures in the size and template library of the advertising pictures that will acquire compares, with Obtain the matched advertising pictures template of size with advertising pictures.Finally, having determined and the size of advertising pictures matched one After a or multiple advertising pictures templates, those advertising pictures templates are fed back into user, user can meet its advertising pictures In the template of size, selected according to specific requirements.Specifically, Fig. 2A -2E shows showing for the treatment process of advertising creative It is intended to, as shown in Figure 2 A, when the advertising pictures template for feeding back to user is multiple, user can be according to those advertising pictures moulds The whole style whether distribution and the collocation of color of plate mesoplate etc. meet the advertising creative that it to be launched carries out targeted advertisements Whether the selection of graphic template, can also be concise, vivid according to those advertising pictures templates, if attractive etc. to be selected It selects, certainly, in summary user can also determine targeted advertisements graphic template by many factors from multiple advertising pictures templates.Into One step, as shown in Fig. 2 B (left side), select given ad graphic template for targeted advertisements graphic template receiving advertiser After trigger action, then using the advertising pictures template as targeted advertisements graphic template, in the process to the advertisement of user feedback Graphic template is the template for meeting the size of advertising pictures, and user selects the mould for meeting its advertising creative style on this basis Plate not only standardizes advertising pictures from the production source of advertising pictures as targeted advertisements graphic template, is also user Providing more choices property facilitates the manufacturing process of advertising pictures.
In the step s 120, the production of advertising pictures is carried out based on the targeted advertisements graphic template, it is wide to generate first Accuse picture.
In the illustrative embodiments of the disclosure, the intention material of user's selection is obtained first, in the system of advertising pictures In work, intention material is the basic element for generating advertising pictures, required in advertising pictures manufacturing process Decorate figure, text, Background etc..User can choose the intention material of systemic presupposition, can also be by carrying out at creation interface Direct creative making is to obtain intention material.Then, targeted advertisements graphic template user selected using intention material into Row filling, to generate the first advertising pictures, with continued reference to shown in Fig. 2 B (right side), user is by the intention material of selection (in such as Fig. 2 B Light bulb, high-speed rail and spider pessimistic concurrency control) be filled in targeted advertisements graphic template, and added by text input function and attached text to In targeted advertisements graphic template, the first advertising pictures as shown in Fig. 2 B (right side) have been ultimately produced.In the process, based on abundant Intention material targeted advertisements graphic template is filled, provide intention abundant element for the production of the advertising pictures of user Material improves the producing efficiency of advertising pictures, while under the basis for having material abundant, also improving the production of advertising pictures Effect.It should be noted that specific filling process is based on advertising creative strategy, the intention material that will acquire is added Work, integration and rational deployment etc. are to obtain the process of the first advertising pictures.
In step s 130, object identifier rule is obtained, and according to the object identifier rule to the first advertisement figure Piece is verified, to obtain targeted advertisements picture.
In the illustrative embodiments of the disclosure, the first advertising pictures are parsed first, to obtain in the first advertising pictures Multiple figure layers and each figure layer type.Wherein, the type of figure layer includes Background From Layer, character layer, decoration figure layer etc., and is respectively schemed The corresponding verification rule of layer is different, such as character layer, whether the font, size and color for needing to verify text meet mark Whether quasi- contains sensitive vocabulary etc. in text;For Background From Layer, need to verify whether Background uses detail view as background Figure causes Background and material figure to distinguish unconspicuous situation;For decorating figure layer, need to verify in decoration figure whether void occur False content, falseness such as pay attention at functional content, the content, etc. for the effect that may mislead to user.For example, reference Shown in Fig. 2 C, the first advertising creative is resolved into Background From Layer, decoration figure layer and character layer, it is subsequent will be based on it is corresponding with each figure layer Verification rule each figure layer is verified.
In the illustrative embodiments of the disclosure, the first advertising pictures are being resolved into different types of multiple figure layers Afterwards, corresponding object identifier rule is determined according to the type of advertising creative strategy and each figure layer in preset attribute.Below to obtain For taking the object identifier rule of character layer, further said to how to obtain the corresponding object identifier rule of each figure layer It is bright.Due to different advertisement types, the verification rule of text is had differences, so obtaining first according to preset attribute first The advertisement type of advertising pictures, and corresponding verification rule is obtained according to advertisement type, such as in the text of food series advertisements not It obtains containing language or statements such as " state-of-the-art technologies ", " newest science " and " most advanced technique ";In the text of toiletries advertisement not It obtains containing statement such as " special effect ", " pure natural " and " pulverised ", etc..Further, the verification of all character layers is advised It then, further include verification in terms of compliance, legitimacy and user experience to text, Fig. 3 shows the part school of character layer Test rules architecture figure, as shown in figure 3, the compliance of the character layer of advertising pictures include whether to occur text formatting mistake, faulty wording+ Wrong word, ambiguity+repeated explanation and semantic not square one;The legitimacy of advertising pictures includes whether to have offended in political sensitivity Appearance, is related to the contents such as drugs and weapon at betting service;In addition, for user experience when advertisement that guarantees to read, to advertisement figure When character layer in piece is verified, it is also necessary in view of whether text is truncated, whether text is smudgy, etc..
It should be noted that the object identifier rule of the acquisition character layer in this example embodiment is only to obtain the first advertisement The simple examples of the object identifier rule of the corresponding character layer of picture, for the different types of figure layer of the first advertising pictures, Specific verification rule has differences, and complexity is also different, and the disclosure includes but is not limited to above-mentioned to each of the first advertising pictures The acquisition methods of the object identifier rule of figure layer.
In the illustrative embodiments of the disclosure, in the corresponding object identifier rule of each figure layer for obtaining the first advertising pictures After then, each figure layer is verified according to object identifier rule, and obtains targeted advertisements intention according to check results.Fig. 4 is shown Checking process figure that each figure layer of first advertising pictures is verified, as shown in figure 4, obtaining target in step S410 Verification rule;Wherein object identifier rule is verification rule corresponding with each figure layer;In the step s 420, it is advised according to object identifier Each figure layer is verified respectively then, based on the process that object identifier rule verifies corresponding figure layer, exactly verifies phase Whether the figure layer answered there is the case where irregularity, i.e., whether the specification of object etc. in corresponding figure layer meets object identifier rule In the due specification of the object;In step S430, if check results are that successfully, i.e. the corresponding each figure layer of the first advertising pictures is equal It verifies successfully, it is determined that first advertising pictures are targeted advertisements picture;In step S440, if check results are failure, Check results are fed back into user and form amendment figure layer to carry out corresponding amendment to each figure layer, and according to object identifier rule to repairing Positive figure layer is verified, repeat the above steps until check results be successfully, and will verification be successful corrects corresponding to figure layer Advertising pictures are as targeted advertisements picture.Wherein, check results are unsuccessfully to refer to according to object identifier rule to the first advertisement figure It is at least failure in the presence of the check results of a figure layer when each figure layer of piece is verified.Specifically, with continued reference to Fig. 2 C institute Show, when being verified to each figure layer, if the check results of the text font size in character layer are failure, result can be fed back To user, feedback system, which can be, shows such as " text formatting irregularity " information in user interface, convenient for user according to the letter Breath is modified corresponding figure layer, to form modification level, the character layer as shown in Fig. 2 D (right side), finally, if the school of each figure layer Testing result is success, then will advertising pictures corresponding with each figure layer as targeted advertisements picture (as shown in Figure 2 E).It is wide herein In the manufacturing process for accusing picture, the advertising pictures to complete are verified in real time, are a continuous production-adjustment- The process of production realizes the unification of the verification of advertising pictures and the processing of advertising pictures, so that the targeted advertisements picture obtained For the qualified advertising pictures for meeting object identifier rule, excessive people in the subsequent review process to targeted advertisements picture is avoided The investment of power improves the producing efficiency of advertising pictures, saves cost of human resources.
In the illustrative embodiments of the disclosure, in advertising pictures production, the format of targeted advertisements picture is svg lattice Formula, and svg format includes identification information and image information corresponding with identification information.Wherein, svg format is that (can be expanded based on XML Exhibition label) scalable vector graphics, due to its cannot by Java language Direct Recognition, so obtain targeted advertisements picture Afterwards, the format of targeted advertisements picture is switched into the identifiable format of Java language by svg format first.It is wide that Fig. 5 shows target The format for accusing picture is switched to the flow chart of jpg format by svg, below with reference to Fig. 5 to the format conversion process of targeted advertisements picture It is described in detail, the conversion process of the format of targeted advertisements picture specifically comprises the following steps:
Step S510: parsing targeted advertisements picture, to obtain the first tree structure;
In the present example embodiment, each node in the first tree structure includes identification information.In this exemplary implementation In example, according to the identification information in svg format, the svg format of targeted advertisements picture is resolved into a structuring, You Zijie The tree structure that point-father node is constituted, and each node in tree structure includes identification information, to comb out entire svg The frame of format, forms the first tree structure, and the first tree structure obtained in this way becomes the identifiable number of java language According to structure.
Step S520: according to the first tree structure and image information, the second tree structure is obtained;
In the present example embodiment, the identification information based on each node in the first tree structure obtains and believes with each mark Corresponding image information (such as the node type, length/width attribute and affine transformation matrix etc.) is ceased, the first tree structure is carried out Filling, so that tree structure is by being only that the first tree structure of frame is converted into and preserves the second tree-like of more complete image information Structure.
Step S530: successively rendering the node in the second tree structure, has the target of jpg format wide to obtain Accuse picture.
In the present example embodiment, the corresponding identification information of each node in the second tree structure includes that figure layer is suitable The corresponding figure layer of each node in second tree structure can be rendered successively according to Layer Order, such as can led to by sequence It crosses and calls the Graphics2D class in Java image packet (extension Graphics class) that each node in the second tree structure is corresponding Figure layer rendered according to Layer Order;Then the figure layer after rendering is overlapped according to Layer Order, is had to obtain Jpg format targeted advertisements picture.Wherein, when being overlapped the figure layer after rendering according to Layer Order, due to each node The information such as the corresponding image information of identification information defined coordinate, the length and width of figure layer corresponding with each node, therefore be based on The image information, the figure layer after rendering can form the picture of jpg format by being superimposed.
In addition, the attribute configuration of advertising pictures has run through the process of entire picture format conversion with continued reference to shown in Fig. 5, It can store the customized requirement of user based on the attribute configuration, such as the quality of the advertising pictures generated.In summary, pass through Java code, which is realized, is converted to jpg picture format for svg format, without third software, realizes high-fidelity conversion, time saving It is laborsaving;Meanwhile it avoiding due to the problems such as introducing third party software bring security breaches.
In the illustrative embodiments of the disclosure, targeted advertisements picture can also be obtained by a preset interface, and will Targeted advertisements picture is launched.Wherein, which can be API (application programming interface) interface, be connect by this Mouth can launch product line for advertisement and call, and Fig. 6 show the flow diagram of the processing method of advertising pictures, as shown in fig. 6, In an exemplary embodiment of the disclosure, the processing method of the advertising pictures forms creation-complete closed loop of verification-dispensing, It is not only that creation provides advertising pictures template abundant, also advertising pictures is verified in creation source, can also be led to It crosses the interface and obtains the direct dispensing calling of targeted advertisements picture progress, realize the processing of the advertising pictures of semi-automatic formula.
In addition, additionally providing a kind of processing unit of advertising pictures in the illustrative embodiments of the disclosure.With reference to figure Shown in 7, the processing unit 700 of the advertising pictures may include obtaining module 710, advertising pictures generation module 720 and verification Module 730.Specifically,
Module 710 is obtained, for according to preset attribute acquisition of information targeted advertisements graphic template;
Advertising pictures generation module 720, for carrying out the production of advertising pictures based on the targeted advertisements graphic template, with Generate the first advertising pictures;
Correction verification module 730, for obtaining object identifier rule, and according to the object identifier rule to first advertisement Picture is verified, to obtain targeted advertisements picture.
The processing unit of the advertising pictures provides authoring template abundant for the production of advertising pictures, facilitates advertising pictures Production, while advertising pictures processing source verified, standardize advertising pictures, alleviate subsequent artefacts verification Pressure;Further it is provided that calling of the preset interface for advertising pictures, the process for handling advertising pictures forms complete closed loop, It is a kind of processing unit of effective advertising pictures.
In an exemplary embodiment of the disclosure, the acquisition module may include information matching unit, be used for basis The preset attribute information is obtained from template library and one or more advertising pictures templates of the preset attribute information matches, And feed back to user.
In an exemplary embodiment of the disclosure, the acquisition module can also include information receiving unit, for connecing The trigger action for receiving the user, using any advertising pictures template as targeted advertisements graphic template.
In an exemplary embodiment of the disclosure, the preset attribute information includes advertising creative strategy.
In one exemplary embodiment, the acquisition module can also include size acquiring unit, for according to described wide Accuse the size that intention strategy obtains the advertising pictures.
In an exemplary embodiment of the disclosure, the apparatus may include information feedback module, being used for will be described wide The size for accusing picture is compared with the size of the advertising pictures in the template library, to obtain the size with the advertising pictures The matched advertising pictures template, and feed back to user.
In an exemplary embodiment of the disclosure, the advertising pictures generation module may include material obtaining unit, For obtaining the intention material of user's selection.
In an exemplary embodiment of the disclosure, the advertising pictures generation module can also include fills unit, use The targeted advertisements graphic template is filled in the intention material selected according to the user, to generate first advertisement Picture.
In an exemplary embodiment of the disclosure, the correction verification module may include information resolution unit, for parsing First advertising pictures, to obtain the type of multiple figure layers and each figure layer in first advertising pictures.
In an exemplary embodiment of the disclosure, the correction verification module can also include verification rule determination unit, use In determining object identifier rule according to the type of the preset attribute information and each figure layer.
In an exemplary embodiment of the disclosure, the correction verification module can also include that targeted advertisements picture obtains list Member, for being verified according to the object identifier rule to each figure layer, to obtain targeted advertisements picture.
In an exemplary embodiment of the disclosure, the correction verification module can also include judging unit, for according to school It tests result and judges whether first advertising pictures are the targeted advertisements picture.
In an exemplary embodiment of the disclosure, if check results be successfully, using first advertising pictures as The targeted advertisements picture.
In an exemplary embodiment of the disclosure, if check results be failure, by check results feed back to user with Each figure layer is modified to form amendment figure layer, and school is carried out to the amendment figure layer according to the object identifier rule Test, repeat the above steps until the check results be successfully, and will verification be successful corrects advertising pictures corresponding to figure layer As the targeted advertisements picture.
In an exemplary embodiment of the disclosure, described device can also include picture format conversion module, and being used for will The format of picture is converted to jpg format by svg format in the targeted advertisements picture.
In an exemplary embodiment of the disclosure, the picture format conversion module may include picture resolution unit, For parsing the picture in the targeted advertisements picture, to obtain the first tree structure;Wherein, in first tree structure Each node includes the identification information.
In an exemplary embodiment of the disclosure, the picture format conversion module also may include that information filling is single Member, for being filled to first tree structure according to image information corresponding with the identification information, described in obtaining Second tree structure.
In an exemplary embodiment of the disclosure, the picture format conversion module also may include that figure layer rendering is single Member is wide with the target for obtaining the picture with jpg format for successively rendering to the node in second tree structure Accuse picture.
In an exemplary embodiment of the disclosure, the identification information includes Layer Order.
In an exemplary embodiment of the disclosure, the picture format conversion module can also be used with map overlay unit According to the Layer Order, the corresponding figure layer of node in second tree structure is rendered, and will be after rendering Figure layer is overlapped, to obtain the targeted advertisements picture of the picture with jpg format.
Due to each functional module of the processing unit of the advertising pictures of the illustrative embodiments of the disclosure and above-mentioned wide It is identical in the invention embodiment of the processing method of announcement picture, therefore details are not described herein.
It should be noted that although being referred to several modules or list of the processing unit of advertising pictures in the above detailed description Member, but this division is not enforceable.In fact, according to embodiment of the present disclosure, it is above-described two or more Module or the feature and function of unit can embody in a module or unit.Conversely, an above-described mould The feature and function of block or unit can be to be embodied by multiple modules or unit with further division.
In addition, in disclosure illustrative embodiments, additionally provides a kind of computer that can be realized the above method and deposit Storage media.It is stored thereon with the program product that can be realized this specification above method.In some possible embodiments, this public affairs The various aspects opened are also implemented as a kind of form of program product comprising program code, when described program product is at end When running in end equipment, said program code is for making the terminal device execute above-mentioned " illustrative methods " part of this specification Described in exemplary embodiments various according to the disclosure the step of.
Refering to what is shown in Fig. 8, describing the program for realizing the above method according to an exemplary embodiment of the present disclosure Product 800, can be using portable compact disc read only memory (CD-ROM) and including program code, and can set in terminal It is standby, such as run on PC.However, the program product of the disclosure is without being limited thereto, in this document, readable storage medium storing program for executing can With to be any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or Person is in connection.
Described program product can be using any combination of one or more readable mediums.Readable medium can be readable letter Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or System, device or the device of semiconductor, or any above combination.The more specific example of readable storage medium storing program for executing is (non exhaustive List) include: electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory (CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
Computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal, In carry readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetic signal, Optical signal or above-mentioned any appropriate combination.Readable signal medium can also be any readable Jie other than readable storage medium storing program for executing Matter, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or and its The program of combined use.
The program code for including on readable medium can transmit with any suitable medium, including but not limited to wirelessly, have Line, optical cable, RF etc. or above-mentioned any appropriate combination.
Can with any combination of one or more programming languages come write for execute the disclosure operation program Code, described program design language include object oriented program language-Java, C++ etc., further include conventional Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user It calculates and executes in equipment, partly executes on a user device, being executed as an independent software package, partially in user's calculating Upper side point is executed on a remote computing or is executed in remote computing device or server completely.It is being related to far Journey calculates in the situation of equipment, and remote computing device can pass through the network of any kind, including local area network (LAN) or wide area network (WAN), it is connected to user calculating equipment, or, it may be connected to external computing device (such as utilize ISP To be connected by internet).
In addition, in an exemplary embodiment of the disclosure, additionally providing a kind of electronic equipment that can be realized the above method. Person of ordinary skill in the field is it is understood that various aspects of the disclosure can be implemented as system, method or program product. Therefore, various aspects of the disclosure can be with specific implementation is as follows, it may be assumed that complete hardware embodiment, complete software are real The embodiment combined in terms of applying example (including firmware, microcode etc.) or hardware and software, may be collectively referred to as " circuit ", " mould here Block " or " system ".
The electronic equipment 900 of this embodiment according to the disclosure is described referring to Fig. 9.The electronics that Fig. 9 is shown is set Standby 900 be only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
As shown in figure 9, electronic equipment 900 is showed in the form of universal computing device.The component of electronic equipment 900 can wrap It includes but is not limited to: at least one above-mentioned processing unit 910, at least one above-mentioned storage unit 920, the different system components of connection The bus 930 of (including storage unit 920 and processing unit 910), display unit 940.
Wherein, the storage unit is stored with program code, and said program code can be held by the processing unit 910 Row, so that various according to the disclosure described in the execution of the processing unit 910 above-mentioned " illustrative methods " part of this specification The step of exemplary embodiment.
Storage unit 920 may include the readable medium of volatile memory cell form, such as Random Access Storage Unit (RAM) 9201 and/or cache memory unit 9202, it can further include read-only memory unit (ROM) 9203.
Storage unit 920 can also include program/utility with one group of (at least one) program module 8205 9204, such program module 8205 includes but is not limited to: operating system, one or more application program, other program moulds It may include the realization of network environment in block and program data, each of these examples or certain combination.
Bus 930 can be to indicate one of a few class bus structures or a variety of, including storage unit bus or storage Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures Local bus.
Electronic equipment 900 can also be with one or more external equipments 1000 (such as keyboard, sensing equipment, bluetooth equipment Deng) communication, can also be enabled a user to one or more equipment interact with the electronic equipment 900 communicate, and/or with make Any equipment (such as the router, modulation /demodulation that the electronic equipment 900 can be communicated with one or more of the other calculating equipment Device etc.) communication.This communication can be carried out by input/output (I/O) interface 950.Also, electronic equipment 900 can be with By network adapter 960 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network, Such as internet) communication.As shown, network adapter 960 is communicated by bus 930 with other modules of electronic equipment 900. It should be understood that although not shown in the drawings, other hardware and/or software module can not used in conjunction with electronic equipment 900, including but not Be limited to: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and Data backup storage system etc..
By the description of above embodiment, those skilled in the art is it can be readily appreciated that example embodiment described herein It can also be realized in such a way that software is in conjunction with necessary hardware by software realization.Therefore, implemented according to the disclosure The technical solution of example can be embodied in the form of software products, which can store in a non-volatile memories In medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) or on network, including some instructions are so that a calculating equipment (can To be personal computer, server, terminal installation or network equipment etc.) it executes according to the method for the embodiment of the present disclosure.
In addition, above-mentioned attached drawing is only the schematic theory of the processing according to included by the method for disclosure exemplary embodiment It is bright, rather than limit purpose.It can be readily appreciated that the time that above-mentioned processing shown in the drawings did not indicated or limited these processing is suitable Sequence.In addition, be also easy to understand, these processing, which can be, for example either synchronously or asynchronously to be executed in multiple modules.
Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to its of the disclosure His embodiment.The disclosure is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or Adaptive change follow the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure or Conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by claim It points out.
It should be understood that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by the attached claims.

Claims (13)

1. a kind of processing method of advertising pictures characterized by comprising
According to preset attribute acquisition of information targeted advertisements graphic template;
The production of advertising pictures is carried out, based on the targeted advertisements graphic template to generate the first advertising pictures;
Object identifier rule is obtained, and first advertising pictures are verified according to the object identifier rule, to obtain Targeted advertisements picture.
2. the processing method of advertising pictures according to claim 1, which is characterized in that described to be obtained according to preset attribute information Take targeted advertisements graphic template, comprising:
It is obtained from template library and one or more advertisements of the preset attribute information matches according to the preset attribute information Graphic template, and feed back to user;
The trigger action for receiving the user, using any advertising pictures template as the targeted advertisements graphic template.
3. the processing method of advertising pictures according to claim 2, which is characterized in that the preset attribute information includes wide Accuse intention strategy;
It is described to be obtained from template library and the matched one or more advertisements of the attribute information according to the preset attribute information Graphic template, and feed back to user, comprising:
The size of the advertising pictures is obtained according to the advertising creative strategy;
The size of the advertising pictures is compared with the size of the advertising pictures in the template library, with obtain with it is described wide The matched advertising pictures template of size of picture is accused, and feeds back to user.
4. the processing method of advertising pictures according to claim 1, which is characterized in that described to be based on the advertising pictures mould Plate carries out the production of advertising pictures, to generate the first advertising pictures, comprising:
Obtain the intention material of user's selection;
The targeted advertisements graphic template is filled according to the intention material that the user selects, it is wide to generate described first Accuse picture.
5. the processing method of advertising pictures according to claim 1, which is characterized in that the acquisition object identifier rule, And first advertising pictures are verified according to the object identifier rule, to obtain targeted advertisements picture, comprising:
First advertising pictures are parsed, to obtain the class of multiple figure layers and each figure layer in first advertising pictures Type;
The object identifier rule is determined according to the type of the preset attribute information and each figure layer;
Each figure layer is verified according to the object identifier rule, to obtain targeted advertisements picture.
6. the processing method of advertising pictures according to claim 5, which is characterized in that described to be advised according to the object identifier Then each figure layer is verified, to obtain targeted advertisements picture, comprising:
Judge whether first advertising pictures are the targeted advertisements picture according to check results;
If check results are successfully, using first advertising pictures as the targeted advertisements picture;
If check results are failure, check results are fed back into user to be modified to form correction map to each figure layer Layer, and the amendment figure layer is verified according to the object identifier rule, it repeats the above steps until the check results For success, and will verification successfully advertising pictures corresponding to amendment figure layer as the targeted advertisements picture.
7. the processing method of advertising pictures according to claim 1, which is characterized in that the format of the targeted advertisements picture For svg format;The method also includes:
The format of the targeted advertisements picture is converted into jpg format by svg format.
8. the processing method of advertising pictures according to claim 7, which is characterized in that the svg format includes mark letter Breath and image information corresponding with the identification information;
The format by the targeted advertisements picture is converted to jpg format by svg format, comprising:
The targeted advertisements picture is parsed, to obtain the first tree structure;Wherein, each node packet in first tree structure Include the identification information;
According to first tree structure and described image information, the second tree structure is obtained;
Successively the node in second tree structure is rendered, to obtain the targeted advertisements picture with jpg format.
9. the processing method of advertising pictures according to claim 8, which is characterized in that described according to the described first tree-like knot Structure and described image information obtain the second tree structure, comprising:
According to image information corresponding with the identification information, first tree structure is filled, to obtain described Two tree structures.
10. the processing method of advertising pictures according to claim 8, which is characterized in that the identification information includes figure layer Sequentially;
It is described that successively the node in second tree structure is rendered, to obtain the targeted advertisements figure with jpg format Piece, comprising:
According to the Layer Order, the corresponding figure layer of node in second tree structure is rendered, and will be after rendering Figure layer be overlapped, to obtain the targeted advertisements picture with jpg format.
11. a kind of processing unit of advertising pictures, which is characterized in that described device includes:
Module is obtained, for according to preset attribute acquisition of information targeted advertisements graphic template;
Advertising pictures generation module, for carrying out the production of advertising pictures based on the targeted advertisements graphic template, to generate the One advertising pictures;
Correction verification module, for obtain object identifier rule, and according to the object identifier rule to first advertising pictures into Row verification, to obtain targeted advertisements picture.
12. a kind of computer storage medium is stored thereon with computer program, real when the computer program is executed by processor The processing method of existing advertising pictures according to any one of claim 1 to 10.
13. a kind of electronic equipment characterized by comprising
Processor;And
Memory, for storing the executable instruction of the processor;
Wherein, the processor is configured to come any one of perform claim requirement 1 to 10 institute via the execution executable instruction The processing method for the advertising pictures stated.
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