CN104537093A - Method and system for putting advertisement in webpage content - Google Patents
Method and system for putting advertisement in webpage content Download PDFInfo
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- CN104537093A CN104537093A CN201510007731.3A CN201510007731A CN104537093A CN 104537093 A CN104537093 A CN 104537093A CN 201510007731 A CN201510007731 A CN 201510007731A CN 104537093 A CN104537093 A CN 104537093A
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Abstract
The invention relates to a method and system for putting an advertisement in webpage content. The method for putting the advertisement in the webpage content mainly comprises the following steps that A, an item which can be customized is taken as a resource to be packaged independently; B, the resource is described in a resource allocation file; C, the webpage content and resource allocation file data are uploaded for online customization of an advertiser. According to the technical method for deep customizing and programmed setting of the webpage content, different advertisers are allowed to customize and modify the content of the same advertisement in an online mode, a program does not need to be modified by a webpage content developer, the burden of technicians is reduced, software development cost and software operating cost are reduced, only one template is needed for the content of the same advertisement, the complexity of a system is reduced, the storage space of the system is saved, and the management cost of the system is reduced.
Description
Technical field
The present invention relates to web advertisement technical field of software development, be specifically related to a kind of method and system thereof of product placement in web page contents.
Background technology
In current business community, enterprise is in order to promote its brand product or service, all a large amount of advertisings will be carried out, various forms of advertisement is a feast for the eyes, and along with the high speed development of internet, web advertisement becomes a kind of main flow advertising media gradually, with its wide coverage, initiative and enthusiasm high, and there is the advantages such as strong interaction, be more and more subject to the favor of each company and trade company.
The form of product placement mainly Banner display advertising bar, the connection of Banner word etc. in web page contents now, its method mainly contains two kinds: the advertising resource 1, docking mobile network alliance, such as dock Google Admob, Baidu moves popularization, Guang Diantong ad network of Tengxun etc., when being embodied in Web page loading, obtain advertisement by the SDK Qu Wang alliance of netting alliance.2, directly develop at content customization, advertising resource being embedded into web page contents develops software in itself, specifically in software development manufacturing process, to rigidly for advertisement picture and text customize in advance, be integrated in web page contents, netizen, at header, footer, the picture of webpage, can see the advertised product of predefined in the materials such as video.
For the method for current product placement in web page contents, still there is many defects: 1. advertisement form is stiff stiff, concerning advertiser, the customization of advertisement is linked up under advertiser and developer's line, by developer in advertisement to be embedded into develop software early stage by exploitation, aly treat that customization web page contents can only serve one or several advertisers appointed in advance, and advertisement can not be revised in the later stage; 2. from the angle of web page contents developer, in the direct embedded web page content development software of ad elements itself, neither one system is done sequencing to these elements and is arranged, when for new advertiser's customized content, developer needs change, amendment web page contents program, increase the weight of the burden of developer, add the operation cost of web advertisement simultaneously.
Summary of the invention
The object of the invention is, web page contents developer high for the above-mentioned web page contents advertisement operation cost burden one that heavily etc. technical matters proposes and deep customization is carried out to web page contents, and the technical method that sequencing is arranged, different advertisers can be allowed to be customized the advertisement with a web page contents by this system, and the exclusive version forming oneself is propagated.
In order to achieve the above object, the present invention proposes a kind of method of product placement in web page contents, mainly comprises the following steps: steps A, using customizable project as resource individual packages; Step B, by above-mentioned resource description in resource distribution file; Step C, by web page contents, configuration file material upload for advertiser's on-line customization.
As preferably, described web page contents is web game, and described project comprises word, picture, stage property in game.
As preferably, described web page contents is webpage article, and described project comprises title, the keyword of article.
As preferably, also comprise after described step C: step D, advertiser are by uploading ad material, and customized advertising obtains the exclusive access URL of the rear web page contents of customization.
The present invention also proposes a kind of system of product placement in web game in addition, mainly comprise: web page contents developer administration module, for administration web page content developer, developer is by account login system, upload web page contents to develop software mother matrix, configuration file, check the web page contents version that advertiser customizes and tracking data; Advertiser's administration module, for managing advertisement master, advertiser by account login system, uploads ad material, and preview customized version also obtains the exclusive access URL of customized version; Web page contents mother matrix administration module, the web page contents uploaded for management development person develop software mother matrix, web page contents hot topic degree ranking list is provided; Web page contents mother matrix profile management module, the mother matrix of the configuration file uploaded in order to management development person; Customization material management module, for the ad material that managing advertisement Your Majesty passes; Customization material load-on module, for providing the loading interface of the main material file of respective advertisement; URL link administration module, for the URL link of version after generating custom, accesses for netizen.
As preferably, described advertiser's administration module provides online custom model, advertiser's on-line customization and amendment customized version for advertiser.
As preferably, described customization material management module comprises background management, headerfooter management, landing Web page url management.
As preferably, described web page contents is web game, and described ad material comprises word in game, picture, stage property and/or the landing Web page link after clicking picture.
As preferably, described web page contents is webpage article, and ad material comprises article title, keyword and/or the landing Web page link after clicking article title, keyword.
Compared with prior art, advantage of the present invention and good effect are:
1. pair web page contents carries out deep customization, adopt resource unique file clip management, and adopt the describing mode of resource distribution file, different advertisers is allowed to be customized the advertisement with a web page contents by this system, the exclusive version forming oneself is propagated, concerning advertiser, can on-line customization, amendment ad content;
2., concerning web page contents developer, same a web page contents can serve different advertisers, and web page contents developer does not need to carry out extra customized development, both adds income, again reduces the operation cost of web page contents advertisement;
3. for the system of product placement in web page contents, do not need to generate multiple copy with a web page contents, only need a web page contents template, add the configuration file of different advertiser, ad material, save the complexity of system, storage space and handling cost.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of the present invention's design philosophy of product placement in web page contents;
Fig. 2 is the method flow diagram of a kind of product placement in web game provided by the invention;
Fig. 3 is the method flow diagram of a kind of advertiser's customized games provided by the invention;
Fig. 4 is that a kind of user provided by the invention plays games process flow diagram;
Fig. 5 is the structural representation of the system of product placement in web page contents provided by the invention.
Embodiment
The invention provides a kind of method of web game being carried out to sequencing setting, different advertisers can be allowed to be customized with a game by this system, the exclusive version forming oneself is propagated, as shown in Figure 1, its main design idea is as follows: developer first according to the requirement of system using project customizable in web page contents as resource individual packages, then adopt resource distribution file to describe above-mentioned resource, web page contents, configuration file related data are uploaded to system for advertiser's on-line customization.Below in conjunction with different embodiment, the present invention is described further.
embodiment one, the present embodiment provides a kind of method of product placement in web game.
With reference to figure 2, after S001 developer develops a game, during S002 will play according to the requirement of game customization platform, customizable word, picture, stage property etc. are as resource individual packages, S003 developer requires customizable resource description in configuration file according to customization platform, all related datas such as game, resource, configuration file are uploaded to game customization platform by S004 developer, game is loaded into list of games by S005 customization platform, is convenient to advertiser and selects.
With reference to figure 3, advertiser's customization procedure is as follows: S101 advertiser enters the list of games page, S102 selectes certain a game needing customization, S103 checks in game the element list needing to customize, S104 ~ S112 customized games page header, footer, suspend advertisement, game item/outpost of the tax office, prize etc., wherein S104 ~ S112 order and project independently define for advertiser, S113 customization platform is the game that advertiser generates a customization, and in games page, add tracking code, S114 customization platform is the unique access URL of this game generation one, this money of S115 game customization completes.
With reference to figure 4, user's flow process of playing games is as follows: S201 player opens the link of a game, and S202 plays in loading procedure, loads the configuration file of respective advertisement master according to link parameter, S203 game is according to the sensing of respective profiles, load material resource of playing accordingly, comprise: word, picture, background, stage property, outpost of the tax office award etc., the game that S204 thus successful loaded targets advertiser customize especially.
Such as: game developer xxx operating room develops a " clearing land mines " game, developer is by the picture of the wherein prize at each outpost of the tax office, the landing Web page link clicked after picture is all set to customizable, be packaged into independent resource, employing configuration file describes, then upload these resources, advertiser also uploads oneself ad material:
After producing the advertiser A login system of small household appliances, check game customization ranking list and game customizable item, the prize picture and the prize picture that have selected " clearing land mines " this game land link as customization resource:
1. click the first prize picture closed, be replaced by the soy bean milk making machine of A company, in the landing page after this picture of click, illustrate that game player can buy this soy bean milk making machine by five foldings;
2. click the second prize picture closed, be replaced by the electric shaver of A company, click in the landing page after this picture and illustrate that game player four fold can buy this electric shaver;
3. adopt the prize and landing page link that customize other outpost of the tax office in the same way.
Other advertiser also can login system, select the headerfooter of " clearing land mines " this game, suspension of game play advertisement, backgrounds etc. carry out similar customization, the game customized has a new game web page interlinkage, what advertiser A customized is linked as http://URL/bianyigongchang/game/cleanmines/customerA/game.html, the game that advertiser B customizes is linked as http://URL/bianyigongchang/game/cleanmines/customerB/game.html
By customizable item employing resource unique file clip management in will playing in the present embodiment, and the mode adopting resource distribution file to describe realizes the loading of web game, in the advertisement customization later stage, because customizable file is individual packages, developer does not need to revise the customized demand that game mother matrix resource can meet different advertiser, alleviate the burden of developer, reduce operation cost simultaneously, advertiser customizes the stage, allow different advertiser's on-line customizations with a game, and the virtual reward in game can be changed into actual bonus, advertisement form is lively flexibly, advertisement and game are well combined, provide good Consumer's Experience, and advertiser's later stage can online modification customization game resource.
embodiment two, the present embodiment provides a kind of method of product placement in webpage article.
With the design philosophy of embodiment one, the part can going deep into customized advertising in the present embodiment webpage article comprises: the header of article webpage, footer, background, the keyword hyperlink etc. of webpage article.Be the customization flow process of advertisement in webpage article below:
Such as author xxx operating room has created " please change super B level lock core and ensure residential security " this section of article, uploads to this advertisement customization system:
System, by analyzing the keyword in article, draws a lists of keywords, as: " lock core ", " antitheft ", " safety " etc.;
After advertiser A login system, have selected this section of article, according to system suggestion, the keyword such as " lock core ", " safety " is added the hyperlink of oneself, be linked to the advertised product landing page of advertiser A;
After advertiser B login system, have selected this section of article, according to system suggestion, the keyword such as " lock core ", " antitheft " is added the hyperlink of oneself, be linked to the advertised product landing page of advertiser B;
Other advertiser also can login system, selects this section of article to carry out similar customization.
The webpage article customized has a new link, and what such as advertiser A customized is linked as http://URL/bianyigongchang/wenzhang/customerA/text21234.html; The article that advertiser B customizes is linked as http://URL/bianyigongchang/wenzhang/customerB/text21234.html.
In the present embodiment, advertiser by online mode customization, amendment webpage article resource, makes advertisement form lively more flexibly, provides good Consumer's Experience equally.
embodiment three, the present embodiment proposes a kind of system of product placement in web page contents.
The structural representation of the system of product placement in web page contents that Fig. 5 provides for the present embodiment, comprise advertiser's administration module, web page contents developer administration module, web page contents mother matrix administration module, web page contents mother matrix profile management module, customization material load-on module, customization material management module, URL link administration module, system adopts modularization management mode, by each Resource Properties and characteristic information allocation manager, reduce handling cost and the complexity of system.
In the present embodiment, web page contents developer administration module indication web page contents developer comprises web game, webpage article developer, web page contents developer must carry out real-name authentication by the real-name authentication function of developer's administration module, by account login system, and according to the requirement of mother matrix profile management module corresponding web page contents planned and arrange, unification is packaged into compressed package form, upload related data by web page contents mother matrix administration module to audit, through examination & verification qualified after associated web page content resource can select for advertiser; Advertiser's administration module is used for managing advertisement master, advertiser is by account login system, by customization material load-on module definition ad material, wherein ad material comprises picture, word, click the landing Web page link etc. after picture, advertiser's online preview customized version also passes through exclusive access URL and the URL Quick Response Code that URL link administration module obtains customized version.
During application, for advertisement main side, advertiser is registered by advertiser's administration module and logs in, then content master administration module of entering the Web page is checked and selects web page contents, by content master profile management module, web page contents material is defined after having selected web page contents, generate URL by URL link administration module after having defined and promote link and URL popularization Quick Response Code, after URL link and Quick Response Code are promoted away by advertiser, during domestic consumer's viewing content, material advertiser defined by customization material load-on module loads and shows after web page contents, current background is conducted interviews by the data statistics function of URL link administration module again and service data is added up, finally statistics is shown to advertiser by advertiser's administration module.
Web page contents developer is held, web page contents developer is registered by web page contents developer administration module, real-name authentication, then log in, web page contents developer is according to web page contents mother matrix profile management module rule, web page contents is uploaded to platform by web page contents mother matrix administration module audit, auditing result finally can be shown to web page contents developer administration module, examination & verification is by rear, the data of the associated web page content developer after advertiser's customization are added up by URL link administration module, statistics is shown to developer eventually through web page contents developer administration module.
Wherein, web page contents mother matrix administration module mainly comprises the uploading of web page contents mother matrix, audits, the functions such as management, and system adopts the file function based on php to write upload function assembly and uploads web page contents mother matrix compressed file; The checking merit utilizing the regular expression technology of php to write in upload procedure is audited file, and auditing result is fed back to web page contents developer, if met, forward manual examination and verification to, manual examination and verification are by rear by php recursive algorithm and under web page contents compressed file being discharged into system specified folder based on the solution compression functions that zip function is write; Mother matrix list in system in mysql database can according to uplink time, size, use number, incomes etc. carry out multiple classification display to master file, and the operation mysql wide area information server class of operation function simultaneously can write with php, adds mother matrix information, delete, amendment, upgrades, makes web page contents mother matrix resource management more adding system and rationalization.
In order to improve system works efficiency, be conducive to later stage expansion, configuration file is uploaded to cloud server terminal by the cloud service api interface of php by this system, and mother matrix profile management module is that php uses json text data format to carry out process generating configuration file, in this configuration file json data layout in comprise text box, radio box, picture, picture uploading, the consolidation form process such as picture format explanation, this form also can be used on the programming languages such as other java, c/c++, python; Customization material load-on module adopts php+js mode, JS Code obtaining is to the ID data in URL link, rear end php function code is called by AJAX technology, php function code can get the material data of the corresponding advertiser's setting of ID from cloud server terminal or mysql database, then return to JS end, then the data got are presented on relevant position by page request by JS end.
For convenience of advertiser to the management of material, customization material management module is managed the material that all advertisement main sides are uploaded by php, write the mode generating unique document folder name by the characteristic unique based on timestamp in the process that php uploads advertiser, the material of every advertiser is kept at corresponding document folder, the file function based on file management of use php has write the amendment to material simultaneously, delete, more New function, material is reached cloud server terminal by the cloud service interface function simultaneously by writing.
For the present invention, developer develops a web page contents, if by native system for advertiser provides advertising resource, first developer enters this system by API, according to system requirements, change the resource transfer mode of customizable item in web page contents, customization project is adopted unique file clamp dress, and customization resource is adopted the describing mode of configuration file, the resource transfer content appointed is added in json file, by changing resource transfer mode, the way of reference of customizable item material just becomes dynamically from static state, web page contents mother matrix administration module in system just directly can load corresponding configuration file and show corresponding web page contents resource, when customizing with a web page contents, do not need to generate multiple copy, only need a template, system reads information by code, web page contents after customization is directly rendered as the appearance that advertiser wishes by rewriting code by system, save system complexity and storage space.
To sum up, the method of product placement in web page contents proposed by the invention and system thereof, be applicable to various webpage game on line or webpage article, by implementing the present invention, in the web page contents software development production phase, do not need developer and advertiser to link up and carry out product placement content; Can be customized by different advertisers with a game or same section article, and advertiser can online modification ad content, do not need maintainer's update routine to implant, to change ad content, alleviate the burden of technician, reduce software development, operation cost.
The above; it is only preferred embodiment of the present invention; it is not restriction the present invention being made to other form; the Equivalent embodiments that any those skilled in the art may utilize the technology contents of above-mentioned announcement to be changed or be modified as equivalent variations is applied to other field; but everyly do not depart from technical solution of the present invention content; according to any simple modification, equivalent variations and remodeling that technical spirit of the present invention is done above embodiment, still belong to the protection domain of technical solution of the present invention.
Claims (9)
1. the method for product placement in web page contents, is characterized in that, comprise the steps:
Steps A, using customizable project as resource individual packages;
Step B, by above-mentioned resource description in resource distribution file;
Step C, web page contents, configuration file to be uploaded for advertiser's on-line customization.
2. the method for product placement in web page contents according to claim 1, is characterized in that: described web page contents is web game, and described project comprises word, picture, stage property in game.
3. the method for product placement in web page contents according to claim 1, is characterized in that: described web page contents is webpage article, and described project comprises title, the keyword of article.
4. the method for product placement in web page contents according to claim 1, is characterized in that: also comprise after described step C:
Step D, advertiser are by uploading ad material, and customized advertising obtains the exclusive access URL of the rear web page contents of customization.
5. the system of product placement in web page contents, is characterized in that, comprising:
Advertiser's administration module, receives advertiser and uploads ad material;
Web page contents developer administration module, receives web page contents that web page contents developer uploads and to develop software mother matrix, configuration file and related resource;
Web page contents mother matrix administration module, the web page contents uploaded the web page contents developer mother matrix that develops software is audited, revises and is issued;
Web page contents mother matrix profile management module, for configuring and defining web page contents material;
Customization material load-on module, provides the loading interface that web page contents develops software mother matrix loading respective advertisement material file;
Customization material management module, for managing the customizable project as resource individual packages;
URL link administration module, for the URL link of version after generating custom, accesses for user.
6. the system of product placement in web page contents according to claim 5, is characterized in that: described advertiser's administration module provides online custom model for advertiser, advertiser's on-line customization and amendment customized version.
7. the system of product placement in web page contents according to claim 5, is characterized in that: described customization material management module comprises background management, headerfooter management, landing Web page url management.
8. the system of product placement in web page contents according to claim 5, is characterized in that: described web page contents is web game, and word, picture, stage property and/or the landing Web page after clicking picture that described ad material comprises in game link.
9. the system of product placement in web page contents according to claim 5, is characterized in that: described web page contents is webpage article, and described ad material comprises article title, keyword and/or the landing Web page link after clicking article title, keyword.
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| CN104915398A (en) * | 2015-05-29 | 2015-09-16 | 北京京东尚科信息技术有限公司 | Method and device for webpage point burying |
| CN106326379A (en) * | 2016-08-16 | 2017-01-11 | 廖文广 | Management system and method for embedded advertisement in webpage article |
| CN106504025A (en) * | 2016-10-27 | 2017-03-15 | 腾讯科技（北京）有限公司 | A kind of method for processing multimedia information and device |
| CN106682960A (en) * | 2016-12-20 | 2017-05-17 | 深圳市创想天空科技股份有限公司 | Landing page generation method and device |
| CN108255936A (en) * | 2017-12-08 | 2018-07-06 | 深圳市叮叮当当科技有限公司 | A kind of edit methods of webpage, system and editing machine |
| CN109711877A (en) * | 2018-12-24 | 2019-05-03 | 北京京东尚科信息技术有限公司 | Processing method, device, computer storage medium and the electronic equipment of advertising pictures |
| CN110275788A (en) * | 2019-06-24 | 2019-09-24 | 北京金山安全软件有限公司 | Control method and system of mobile application program, mobile terminal and storage medium |
| CN110278493A (en) * | 2018-03-16 | 2019-09-24 | 上海趣待数字技术有限公司 | Content embedded system and its method |
| CN111445274A (en) * | 2018-12-27 | 2020-07-24 | 北京奇虎科技有限公司 | Configurable packaging method and device based on advertisement platform and computing equipment |
| CN112541147A (en) * | 2019-09-23 | 2021-03-23 | 北京轻享科技有限公司 | Content publishing management method and system |
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104915398A (en) * | 2015-05-29 | 2015-09-16 | 北京京东尚科信息技术有限公司 | Method and device for webpage point burying |
| CN106326379A (en) * | 2016-08-16 | 2017-01-11 | 廖文广 | Management system and method for embedded advertisement in webpage article |
| CN106504025A (en) * | 2016-10-27 | 2017-03-15 | 腾讯科技（北京）有限公司 | A kind of method for processing multimedia information and device |
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| CN106682960B (en) * | 2016-12-20 | 2020-10-13 | 深圳市创想天空科技股份有限公司 | Method and device for generating landing page |
| CN106682960A (en) * | 2016-12-20 | 2017-05-17 | 深圳市创想天空科技股份有限公司 | Landing page generation method and device |
| CN108255936A (en) * | 2017-12-08 | 2018-07-06 | 深圳市叮叮当当科技有限公司 | A kind of edit methods of webpage, system and editing machine |
| CN110278493A (en) * | 2018-03-16 | 2019-09-24 | 上海趣待数字技术有限公司 | Content embedded system and its method |
| CN109711877A (en) * | 2018-12-24 | 2019-05-03 | 北京京东尚科信息技术有限公司 | Processing method, device, computer storage medium and the electronic equipment of advertising pictures |
| CN111445274A (en) * | 2018-12-27 | 2020-07-24 | 北京奇虎科技有限公司 | Configurable packaging method and device based on advertisement platform and computing equipment |
| CN111445274B (en) * | 2018-12-27 | 2024-04-05 | 三六零科技集团有限公司 | Configurable packaging method and device based on advertisement platform and computing equipment |
| CN110275788A (en) * | 2019-06-24 | 2019-09-24 | 北京金山安全软件有限公司 | Control method and system of mobile application program, mobile terminal and storage medium |
| CN112541147A (en) * | 2019-09-23 | 2021-03-23 | 北京轻享科技有限公司 | Content publishing management method and system |
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