CN106326379A - Management system and method for embedded advertisement in webpage article - Google Patents
Management system and method for embedded advertisement in webpage article Download PDFInfo
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- CN106326379A CN106326379A CN201610671137.9A CN201610671137A CN106326379A CN 106326379 A CN106326379 A CN 106326379A CN 201610671137 A CN201610671137 A CN 201610671137A CN 106326379 A CN106326379 A CN 106326379A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a management system for an embedded advertisement in a webpage article. The management system comprises a data storage module, an article management module, an advertisement management module and a transmission data collecting and analyzing module, wherein the article management module comprises an article capturing unit, an article writing unit, an article classifying unit, an article data structure management unit and an article rewriting unit; the advertisement management module is used for adding an advertisement; the article capturing unit is used for automatically capturing an article on the Internet or capturing the article through an input link address; the article writing unit is used for writing the article; the article classifying unit is used for classifying the article; the article data structure management unit is used for partitioning the article into three parts, namely, an article a title, an article author and time, and article content; the article rewriting unit is used for adding the advertisement into the article to rewrite the article; the transmission data collecting and analyzing module is used for collecting and analyzing data after the rewritten article into which the advertisement is added is transmitted out. The invention further provides a method for embedding the advertisement into the webpage article.
Description
Technical field
The present invention relates to Advertising Management System and method, particularly relate to a kind of management system of product placement in webpage article
System and method.
Background technology
Along with the development of mechanics of communication, means and approach that user obtains information get more and more, but due on the Internet
Information is too many, and user often obtains relevant information selectively according to the interest of self, and shields useless information,
Advertisement can be shielded by such as Most users, and on the other hand, the indifference propagation of advertisement is not often had by advertiser
Communication effect, even can quote the dislike of user.
Currently also having way advertisement implanted in webpage article (including news, data, report, novel etc.), it is general
It is the advertising resource of first docking net alliance, such as docking Google Admob, Baidu's system popularization, Guang Diantong ad network of Tengxun etc.,
Advertisement is obtained by the SDK Qu Wang alliance of net alliance when of loading webpage, when developing webpage by ad content embedded web page, but
The advertisement of said method can only issue one or more advertisement set in advance, when needs update advertisement, needs to revise net
Page content program, workload is big, loaded down with trivial details bothersome, and needs the programming personnel of specialty to realize.
Summary of the invention
In view of this, The embodiment provides a kind of management system facilitating product placement in webpage article
And method.
Embodiments of the invention provide a kind of management system of product placement in webpage article, store mould including data
Group, abstract generation module, advertising management module and propagation data collect and survey module, and described data storage module includes original literary composition
Chapter memory element, advertisement article memory element, advertisement memory element and analytical data memory element, described abstract generation module is even
Receiving described data storage module, described abstract generation module includes that unit, article grouping sheet write in article placement unit, article
Unit rewritten in unit, article data structure managing unit and article, and described advertising management module is used for adding ad material, is added into
Ad material be stored in described advertisement memory element, article placement unit captures the article on network or automatically by defeated
The chained address crawl article entered, article is write unit and is write article, crawled article and the article write and be stored in original
In article memory element, article is classified by article taxon, and every article is divided into by article data structure managing unit
Article title, author and time, three parts of article content, article is rewritten unit and is added in article advertisement to article
Rewriting, the article being written over is stored in advertisement article memory element, and described propagation data collects and surveys module and collects also
Analyze to add and be written over the data after article is transmitted away after advertisement, and save the data in analytical data memory element
In.
Embodiments of the invention also provide for a kind of method of the management system product placement of product placement in webpage article,
Comprise the following steps:
One article placement unit captures the article on network, or the article chained address according to input according to set requirements
Crawl article, or obtain the article write, and these articles are stored in an original article memory element, an article grouping sheet
These crawled articles are classified by unit；
One advertising management module adds spendable ad material, and the ad material of addition is stored in an advertisement storage
In unit.
Advertisement is added in the article selected by one abstract generation module, and adding the article of advertisement, to be stored in one wide
Accuse in article memory element；And
One propagation data collects and surveys module and collects and analyze and add the data after the article of advertisement is transmitted, and by this
A little data are saved in an analytical data memory element.
The technical scheme that embodiments of the invention provide has the benefit that implanting in webpage article of the present invention
The management system and method for advertisement can add advertisement easily in article, and the data after being transmitted article carry out statistical
Analysis, facilitates user to throw in advertisement targetedly, improves advertizing efficiency.
Accompanying drawing explanation
Fig. 1 is present invention management system one composition diagram of product placement in webpage article.
Fig. 2 is the surface chart adding ad material.
Fig. 3 is the surface chart by input article link crawl article.
Fig. 4 is the surface chart writing article.
Fig. 5 is the schematic diagram of three parts of article.
Fig. 6 is to apply mechanically the schematic diagram that template is rewritten.
Fig. 7 is the schematic diagram of self-defined rewriting.
Fig. 8 is that surface chart is shown in the data statistics after article is transmitted.
Fig. 9 is that surface chart is shown in another data statistics.
Figure 10 is present invention flow chart of the method for product placement in webpage article.
Figure 11 is the flow chart adding in article by advertisement.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing to embodiment party of the present invention
Formula is further described.
Refer to Fig. 1, the management system of product placement in webpage article of the present invention includes data storage module 10, literary composition
Zhang Guanli module 30, advertising management module 50 and propagation data collect and survey module 70.
These data storage module 10 includes original article memory element 11, advertisement article memory element 12, advertisement storage list
Unit 13 and analytical data memory element 14.
Advertising management module 50 is used for adding ad material for user, and these ad material being added into are stored in advertisement
In memory element 13, referring to Fig. 2, it is the interface being added advertisement by advertising management module 50, and this interface includes advertisements
Topic hurdle 51, advertising pictures hurdle 52, hurdle, chained address 53, whether show option hurdle 54 and whether recommendations hurdle 55, advertisement title
Hurdle 51 is used for inputting the title of advertisement, thus facilitates user to identify the content of advertisement, the convenient advertisement selecting to need to use, example
As the advertisement named " electric fan advertisement " etc. of electric fan product advertised can be needed, then it is known that entitled when user uses
What the advertisement of " electric fan advertisement " was corresponding is, and ad content is the promotional content of electric fan product.
Advertising pictures hurdle 52 is used for add the picture that advertisement is corresponding.
Hurdle, chained address 53 is used for setting the chained address that advertising pictures is corresponding, then after user clicks on advertising pictures, automatically
Jump to correspondence chained address, can the product that the page setup pointed by chained address is advertised introduce content,
Buy favor information etc..
Whether showing that option hurdle 54 chooses whether to show advertisement for confession user, the article containing advertisement is transmitted away
After, can control whether to show advertisement by selecting this display option hurdle 54, when whether show option hurdle 54 have selected aobvious
When showing advertisement, advertisement is displayed in article；When whether show option hurdle 54 have selected do not show advertisement time, advertisement will not
Display is in article, and the advertisement such as having is expired, and user is not desired to this advertisement and shows in article, whether is showing option hurdle 54
When middle selection does not shows advertisement, it is to avoid the people of reading articles goes the advertisement having clicked on expired；Then facilitate user by expired advertisement
Hide.
Whether recommendations hurdle 55 is used for setting whether this advertisement is recommended advertisement, when a certain advertisement is set to be pushed away
When recommending advertisement, other advertisement cannot be reset as recommended advertisement.
Referring to Fig. 1, abstract generation module 30 is connected to data storage module 10, and abstract generation module 30 includes that article is grabbed
Take unit 31, unit 32 write in article, unit rewritten in article taxon 33, article data structure managing unit 34 and article
35, article placement unit 31 can capture the article on focus article or appointed website that on network, propagation amount is bigger automatically；Please join
Readding Fig. 3, article placement unit 31 also can capture the article at corresponding address according to the article chained address of user's input；Please join
Readding Fig. 4, user writes unit 32 also by article and writes article, can input header, content, content join when user writes article
Figures etc., article that user is obtained by input chained address and the article write user itself can only have permission and check and select,
Being not displayed to other user, other user also lack of competence is checked and selects；Article placement unit 31 is grabbed on network automatically
The article taken all users can be shown and check for them and；Certainly, it is possible to according to different brackets or the difference of user
Type, the article of open varying number or type is to different users, and above-mentioned article is saved in original article memory element 11.
The article that article taxon 33 is write for the article captured by article placement unit 31 and user oneself is carried out
Classification, can be back-end data attendant's manual classification, it is possible to classify by automatically analyzing the key word of article, classification
After article facilitate user to search.
Article data structure managing unit 34 is used for the data of every file of storage in original article memory element 11
Structure is managed, and refers to Fig. 5, and the data of every article are divided into three parts respectively by article data structure managing unit 34
Storing, these three part is: article title, author and time, article content, article content part include word and
Picture, the word of article content part is saved as html static page by article data structure managing unit 34, by article content
Picture individually store away, so can greatly reduce data space.
Article is rewritten unit 35 and is rewritten and add advertisement for the article choosing user, and unit 35 rewritten in article has
Two kinds of Overtype Modes: apply mechanically template and rewrite and self-defined rewriting；Referring to Fig. 6, it is to apply mechanically the schematic diagram that template is rewritten, at set
With under template Overtype Mode, user selects the display location of advertisement, in the present embodiment, has three kinds of positions to select for user: exhibition
The bottom show on the top of article content part, being illustrated in article content part, the top being simultaneously presented at article content part
And bottom；Under the pattern of applying mechanically, user also may select the mode of display advertisement, in the present embodiment, has two kinds of exhibition methods: refer to
Determine advertising display and random advertisements is shown；Under given ad exhibition method, user can be by recommended advertising display civilian
Chapter is rewritten in the revised article of unit 35；Under random advertisements exhibition method, unit 35 rewritten in article will randomly select user
All advertisements in arbitrary advertisement add in article, thus article is rewritten, these are rewritten unit 35 by article and rewrite
After article be stored in advertisement article memory element 12.
Referring to Fig. 7, it is rewritten unit 35 for article and enters the schematic diagram of self-defined Overtype Mode, at self-defined rewriting mould
Under formula, user can insert advertisement, word or picture etc. in article title, author and time, article content part, it is possible to
Advertisement, word or picture etc. is inserted between article title and author and time, also can be at author and time and literary composition
Insert advertisement, word or picture etc. between chapter content, can according to user need article is arbitrarily rewritten, these are civilian
Chapter is rewritten the revised article of unit 35 and is also stored in advertisement article memory element 12.
Referring to Fig. 1, propagation data collects and surveys module 70 and is connected to data storage module 10, and it is used for collecting and analyzing
Adding the data after article is transmitted away that are written over after advertisement, propagation data collects and surveys the corresponding advertisement article of module 70 and deposits
In storage unit 12, every article of storage generates an advertisement article details staqtistical data base respectively, the following is advertisement article detailed
One embodiment of feelings staqtistical data base.
| Numbering | Field name | Explanation of field | Remarks |
| 1 | id | Article id | |
| 2 | hid | Public library article id | |
| 3 | uopenid | Article publisher ID | |
| 4 | weid | Client/enterprise ID | |
| 5 | pcate | Article is classified | |
| 6 | templatefile | Article content html storage address | |
| 7 | title | Article title | |
| 8 | description | Article describes | |
| 9 | thumb | Article thumbnail | |
| 10 | sharethumb | Thumbnail when sharing | |
| 11 | source | Article is originated | |
| 12 | author | Author | |
| 13 | praise_count | Point praises number | |
| 14 | read_count | Read number | |
| 15 | share_count | Forward number | |
| 16 | adv_hitcount | Ad click number | |
| 17 | createtime | Article creates the time |
As shown above, the original article before this advertisement article details staqtistical data base have recorded article id, insertion advertisement
Id, article publisher ID, client enterprise ID, article classification, the storage address information of article each several part, article source, article make
Person, the point of article are praised number, are read number, the hits forwarding advertisement in number, article and the establishment time of article, when article is by certain
When people opens, corresponding information is sent to this management system, then reading number is added 1 by propagation data collection and analysis module 70；Work as literary composition
After chapter is forwarded once, propagation data collects and surveys module 70 and adds 1 by forwarding number；After the advertisement in article is clicked once,
Propagation data collects and surveys module 70 and adds 1 by ad click number；After article is praised by point, then praise number and add 1.
The action that the corresponding article of propagation data collection and analysis module 70 is opened every time has automatically generated an article and has read in detail
Feelings staqtistical data base, the following is article and reads an embodiment of details staqtistical data base.
As shown above, this article read details staqtistical data base have recorded browing record id, client enterprise ID, reading
Person ID, article publisher ID, turn originator ID, monitoring type, article title, reader IP address, clicked advertisement position first
Put length, current Visitor Location in situation, article opening time, article shut-in time, article content；Forwarded first by record
Person ID, so that after counting user dispatch chapter, who turns the information such as preference that originator forward rate is higher, forward article, thus convenient can use
Family orientation is issued article and is turned originator to corresponding, can analyze advertisement by clicked location advertising statistics and be placed in article
Which position is easier to clicked, can be added up the reading duration of article by article opening time and article shut-in time, pass through
Add up article content total length and article is currently accessed position it is known that whether article is run through after being opened by reader, quilt
Read who position to be turned off, reader's fancy grade to article can be reacted.
Referring to Fig. 8, interface is shown in the data statistics after it is transmitted for article, and user can be by checking that this interface is understood
Click situation after blazing abroad to every article, forwarding situation etc..
Referring to Fig. 9, it is the statistical information after a user issues different article, it can be seen that advertisement in different articles
Number of clicks.
Referring to Figure 10, it is the flow chart of method of management system product placement of product placement in webpage article,
It comprises the steps:
Step S101, the article placement unit 31 of abstract generation module 30 captures the literary composition on network according to set requirements
Chapter, or according to the article chained address crawl article inputted, or user oneself writes article, and these articles are stored in data
In the original article memory element 11 of storage module 10, these crawled articles are classified by article taxon 33.
Step S102, adds spendable ad material by advertising management module 50, and the ad material of addition is deposited
Storage is in advertisement memory element 13.
Step S103, advertisement is added in the article that access customer selects, adds the literary composition of advertisement by abstract generation module 30
Chapter is stored in advertisement article memory element 12.
Step S104, propagation data collects and surveys module 70 and collects and analyze and add the number after the article of advertisement is transmitted
According to, and by these data displays out.
Referring to Figure 11, it is the detailed process adding in article by advertisement in step S103, and it comprises the steps:
Step 301, applies mechanically template Overtype Mode if having selected, and directly allows user select display location and the displaying side of advertisement
Formula, and according to select display location and exhibition method by advertising display in article, revised article is saved in advertisement
In article memory element 12.
Step 302, if having selected self-defined rewriting Overtype Mode, can be optionally plugged into advertisement, literary composition in the optional position of article
Word or picture, and revised article is saved in advertisement article memory element 12.
Above-mentioned in webpage article the management system and method for product placement can be applicable in various forms of webpage, such as
Can be applicable in wechat public number, wechat third-party platform, thus can will implant the article of advertisement by wechat public number, micro-
Letter circle of friends, wechat third-party platform etc. release, it is also possible in various types of APP, will be implanted by these APP
The article of advertisement blazes abroad.
In this article, the involved noun of locality such as forward and backward, upper and lower is with during in accompanying drawing, parts are positioned at figure and zero
Part position each other defines, and is intended merely to the clear and convenient of expression technology scheme.Should be appreciated that the described noun of locality
Use should not limit the scope that the application is claimed.
In the case of not conflicting, the feature in embodiment herein-above set forth and embodiment can be combined with each other.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all spirit in the present invention and
Within principle, any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.
Claims (10)
1. the management system of a product placement in webpage article, it is characterised in that: described management system includes that data store
Module, abstract generation module, advertising management module and propagation data collect and survey module, and described data storage module includes original
Article memory element, advertisement article memory element, advertisement memory element and analytical data memory element, described abstract generation module
Being connected to described data storage module, described abstract generation module includes that unit, article classification write in article placement unit, article
Unit rewritten in unit, article data structure managing unit and article, and described advertising management module is used for adding ad material, is added
The ad material entered is stored in described advertisement memory element, and article placement unit automatically captures the article on network or passes through
The chained address crawl article of input, article is write unit and is write article, crawled article and the article write and be stored in former
In beginning article memory element, article is classified by article taxon, and every article is divided by article data structure managing unit
Becoming article title, author and time, three parts of article content, article is rewritten unit and is added in article advertisement to literary composition
Zhang Jinhang rewrites, and the article being written over is stored in advertisement article memory element, and described propagation data collects and surveys module and collects
And analyze to add and be written over the data after article is transmitted away after advertisement, and save the data in analytical data memory element
In.
Manage system the most as claimed in claim 1, it is characterised in that: input advertisement title, advertisement by advertising management module
Picture, chained address, whether show advertisement, whether be set to recommended advertisement and add ad material, when a certain advertisement is set
When being set to recommended advertisement, other advertisement cannot be reset as recommended advertisement.
Manage system the most as claimed in claim 1, it is characterised in that: the article that obtained by input chained address and writing
Article checks and selects to the user having permission, and is automatically captured the article obtained by article placement unit and checks to user used
And selection.
Manage system the most as claimed in claim 1, it is characterised in that: article content part includes word and picture, article number
According to structure managing unit, the word of article content part is saved as html static page, the picture in article content has individually been deposited
Come.
Manage system the most as claimed in claim 1, it is characterised in that: article rewriting unit can use applies mechanically template rewriting, set
Rewriting by selecting the display location of advertisement and exhibition method to rewrite by template, the display location of advertisement includes being illustrated in
The top of article content part, be illustrated in article content part bottom, be simultaneously presented at article content part top and under
Portion, exhibition method includes that given ad is shown and random advertisements is shown, under given ad exhibition method, by recommended advertisement
It is illustrated in and is rewritten in the revised article of unit by article；Under random advertisements exhibition method, article is rewritten unit and is randomly selected
Arbitrary advertisement adds in article.
Manage system the most as claimed in claim 1, it is characterised in that: unit rewritten in article can use self-defined Overtype Mode,
Under self-defined Overtype Mode, can insert in article title, author and time, article content part advertisement, word or
Pictures etc., it is possible to insert advertisement, word or picture etc. between article title and author and time, also can be at author
And between time and article content, insert advertisement, word or picture.
Manage system the most as claimed in claim 1, it is characterised in that: described propagation data collects and surveys module correspondence advertisement literary composition
In chapter memory element, every article of storage generates an advertisement article details staqtistical data base respectively, and described advertisement article is detailed
Feelings staqtistical data base have recorded article id, insert the original article id before advertisement, article publisher ID, client enterprise ID, literary composition
Chapter classification, the storage address information of article each several part, article source, author, the point of article praise number, read number, forward number,
The hits of advertisement and the establishment time of article in article, when article is opened by someone, corresponding information is sent to management
System, propagation data collects and surveys module and adds one by reading number；After article is forwarded once, propagation data collects and surveys module
Forwarding number is added one；After the advertisement in article is clicked once, propagation data collects and surveys module and adds one by ad click number；
After article is praised by point, point is praised number and adds one.
Manage system the most as claimed in claim 1, it is characterised in that: it is every that described propagation data collects and surveys module correspondence article
The secondary action being opened has automatically generated an article and has read details staqtistical data base, and details staqtistical data base note read in described article
Record browing record id, Ke Hu enterprise ID, reader ID, article publisher ID, turn originator ID, monitoring type, article mark first
Length in topic, reader IP address, clicked location advertising situation, article opening time, article shut-in time, article content
Degree, current Visitor Location；The reading duration of article can be added up, by statistics by article opening time and article shut-in time
Article content total length and article are currently accessed position it is known that whether article is run through after being opened by reader, read
Who position is turned off.
9. a method for the management system product placement of product placement in webpage article, comprises the following steps:
One article placement unit captures the article on network according to set requirements, or captures according to the article chained address of input
Article, or obtain the article write, and these articles are stored in an original article memory element, an article taxon pair
These crawled articles are classified；
One advertising management module adds spendable ad material, and the ad material of addition is stored in an advertisement memory element
In.
Advertisement is added in the article selected by one abstract generation module, and the article adding advertisement is stored in an advertisement literary composition
In chapter memory element；And
One propagation data collects and surveys module and collects and analyze and add the data after the article of advertisement is transmitted, and these are several
According to being saved in an analytical data memory element.
10. method as claimed in claim 9, it is characterised in that: step advertisement added in article also comprises the steps:
Apply mechanically template Overtype Mode if having selected, select display location and the exhibition method of advertisement, and according to the displaying position selected
Put with exhibition method by advertising display in article；And
Have selected self-defined rewriting Overtype Mode, the optional position at article is optionally plugged into advertisement, word or picture as required.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610671137.9A CN106326379A (en) | 2016-08-16 | 2016-08-16 | Management system and method for embedded advertisement in webpage article |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610671137.9A CN106326379A (en) | 2016-08-16 | 2016-08-16 | Management system and method for embedded advertisement in webpage article |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106326379A true CN106326379A (en) | 2017-01-11 |
Family
ID=57740346
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610671137.9A Pending CN106326379A (en) | 2016-08-16 | 2016-08-16 | Management system and method for embedded advertisement in webpage article |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106326379A (en) |
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| CN110275993A (en) * | 2019-06-25 | 2019-09-24 | 苏州梦嘉信息技术有限公司 | The management system and method for product placement in wechat public platform article |
| CN110555198A (en) * | 2018-05-31 | 2019-12-10 | 北京百度网讯科技有限公司 | method, apparatus, device and computer-readable storage medium for generating article |
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| CN113032551A (en) * | 2021-05-24 | 2021-06-25 | 北京泽桥传媒科技股份有限公司 | Delivery progress calculation method and system based on combination of big data and article title |
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