CN104239311A - System and method for inserting advertisements into text messages - Google Patents
System and method for inserting advertisements into text messages Download PDFInfo
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- CN104239311A CN104239311A CN201310230534.9A CN201310230534A CN104239311A CN 104239311 A CN104239311 A CN 104239311A CN 201310230534 A CN201310230534 A CN 201310230534A CN 104239311 A CN104239311 A CN 104239311A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/35—Clustering; Classification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a system and a method for inserting advertisements into text messages. The method includes the steps: classifying and arranging network advertisements needing to be published according to contents; determining webpage contents according to request messages of users, and correspondingly matching the webpage contents in an advertisement bank; inserting selected advertisements into a certain selected paragraph when the webpage contents are displayed in a client. The system comprises a webpage message collection module, an advertisement storage module, an advertisement generation module and an advertisement publishing module.
Description
Technical field
the System and method for of a kind of insertion of advertising in text message of this patent design
, relate to computer internet technical field.
Background technology
along with the development of internet and the progress of hardware technology, increasing user reads on the internet, and Internet user has also invested sight in advertisement manufacturer.For pc end subscriber, current web advertisement is pop-up ad or various advertisement windows of arranging around webpage word content mainly, and because ad content associates less or onrelevant with page word content, user often can not take notice of advertisement, and promotion effect is not good.
and for mobile terminal user, existing mobile terminal web page browsing form has two kinds, a kind of is exactly the page layout of inheriting PC end, and scaled down is on mobile phone; Another kind of is specially for mobile terminal user makes interface or client.
the first page display way is very inconvenience concerning the user of mobile terminal, user often needs to carry out amplifieroperation to see content of pages clearly, advertisement for page surrounding can very naturally be ignored, and for advertisement manufacturer, does not reach the promotion effect wanted.
and for the second way, developer, for considerations such as, screen sizes clean and tidy to the page, often not at mobile terminal inserting advertisements or insert little bullet window and type of watermark advertisement, is confined to these specific contents, and have ignored adopting of advertisement mode, business development is extremely weak.
present invention achieves a kind of novel advertisement display mode, contribute to improving user to the reception degree of advertisement, thus play huge commercial value.
Summary of the invention
the advertisement that description of the present invention and specific people or group (such as, enterprise, club, corporations etc.) are associated.In one example, a system can insert the advertisement of display needs in certain position of the page, the content of this advertisement and position can customize according to the requirement of websites providers.
for the web page contents newly uploaded, system can give content tab option, and uploader is selected the label that conforms to content and submitted to, and system carries out collection warehouse-in to data.For existing web page contents can selective system according to content of pages Auto-matching or manually mate.Wherein system matches be system according to advertisement tag library searching title or content of text, extract exist label, mate with advertisement.
this system can provide manual service to advertiser users, comprising manually extracting label, insertion of advertising, amendment advertisement etc.Wherein revise advertisement and comprise amendment advertising slogan and advertisement form, as added the artistic illustration similar to page style, product placement in artistic illustration; Add the little question and answer of Q & A relevant to content of pages, introduce advertisement, advertisement can be allowed like this to be adapted to multiple content of pages.
present each website inserts watermark advertisement in word paragraph of being everlasting, as the publicity to website and author.The present invention presses close to web page contents more, such as, the news messages interface held a concert in Sydney, can intert Australia tourist promotion language or add Q & A note wherein, as Q: the classical melody of concert? A: card agriculture, can review in so-and-so music game; Moreover, in the page of novel in ancient times, ancient customs personage artistic illustration can be inserted, introduce Chinese clothes wherein and buy advertisement or traditional snack picture inserts cuisines advertisement etc.Allow user very naturally notice the advertisement relevant to content of pages like this in the process of reading word, improve the effect of publicity.
system described here and technology can allow Internet service provider have funds source more widely, more powerful business development ability and influence power, and a kind of new advertisement putting form can be searched out for needing the group carrying out advertisement putting on the other hand, help it to widen the channels of self.
in some respects, ad content preferentially takes the measure relevant with equipment displaying contents, the consistance of advertisement and displaying contents can be ensured, ensure that the intercommunity cooperated between content service provider and advertisement manufacturer, also ensure that the efficiency of advertisement putting, add the possibility that website obtains advertisement putting.And cannot mate in advertisement base, then advertisement putting be can be obtained by random mode, compatibility and the applicability of native system expanded.
in other respects, this method can customize the requirement for advertisement further, comprises the status requirement of input, content requires and time requirement, and for the restriction of ad classification.Wherein content requires to comprise and carries out selection confirmation to the font size attribute of copy.
fig. 1 is used for presenting the block diagram of exemplary system that client sends and accepts related network advertisement.
fig. 2 is used to the block diagram of the exemplary system presenting database acceptance and send related network advertisement.
Fig. 3 is used to the example user interface of the display effect presenting the existing web advertisement of client table.
Fig. 4 is the schematic diagram of the exemplary system of mobile device system.
Fig. 1 is used to present the block diagram of exemplary system that client 101 sends and accepts related network advertisement.The assembly that wherein client should comprise has display screen, handwriting input device and network access device, can be PC, mobile phone, panel computer and possess in the electronic equipment of aforementioned function any one.Client 101 receives content of pages request 107 to server 105 from user.Here the form that the request 107 sent should provide with the respective owner of server and advertising database is transmitted.
Info web collection module 103 collects user's requested webpage information 104, from ad storage module 202, extract label to conform to advertisement 102, insertion of advertising 106 is generated by advertisement generation module, server 105 to accept request instruction from client 101, sends the page feedback user request of insertion of advertising response 108.
Fig. 2 is used to present the block diagram of exemplary system that database 106 accepts and sends related network advertisement.Advertisement publication module 201 accepts the request 107 choosing advertisement from server 105, advertisement publication module 201 searches the request 204 of advertisement to ad storage module 202 in the very first time transmission after 107 that accepts request, ad storage module 202 is after receiving the request 204 of searching advertisement, the very first time sends advertisement and generates request 205 to ad classification module 203, and advertisement generation module 203 operates according to the principle determined after receiving advertisement and generating request 205.Here principle should possess following condition: will send over advertisement that label conforms in ad storage module through artificial or automatic mode, generating the advertisement be consistent with content of pages, can be word, picture, video etc.The advertisement of generation is returned to ad storage module 202.Commercial paper, after obtaining the advertisement generated, holds your noise and answers 206 to return to ad storage module 202 by ad classification module 205.Advertisement, after the satisfactory advertisement of acquisition, is searched response 207 and is sent to advertisement publication module 201 by ad storage module 202, carries out encapsulation to pack and returning advertising information 208 carries out next step to server 105 operates by advertisement publication module 201.
Fig. 3 is used to the example user interface of the display effect presenting the existing web advertisement of client table.Here client is appointed as intelligent movable mobile phone 101, and client here should comprise but not only refer to intelligent movable mobile phone one.
In this embodiment, this smart mobile phone has opened a display interface, and this displaying contents arranges with written form 301.The advertisement 302 that display needs display is inserted in position between random two paragraphs, and display position here should be uncertain, namely random on screen.And the number of advertisements of display is also uncertain.The parameter of display position, synchronously should be provided when packing encapsulation by advertisement publication module 201, the method of providing should be certain mathematical method, but the location parameter returned when every secondary response is all different, and mathematical method here can be a mathematical method providing fixed value or random value.The process that provides of all location parameters synchronously should be specified when advertisement publication module 201 designs.
Fig. 4 is the schematic diagram of the exemplary system of mobile device system.The part comprised in this system should comprise client 101, server 105 and advertising database 106.Server 105 from client 101 accept request instruction and simultaneously send ad-request 107 to web advertisement database 106.Here the form that the ad-request 107 sent should provide with the respective owner of server and advertising database is transmitted.
Web advertisement database 106 should find out satisfactory advertisement in the mode of Fig. 2, and the web advertisement content 108 in selecting and associative operation value are returned to server 105.Such as, web advertisement database 106 can after the character accepting content item, from ad classification module 205, find out the occurrence identical with it and return to advertisement publication module 201, advertisement publication module 201 is after receiving advertisement and searching response 207, provide position and number that the web advertisement needs insertion, arrange out advertising message 108, and return to server 105.
Advertising message 108 and self related display content 109 and display mode are returned to client 101 by server 105 simultaneously, and are showed in the form of figure 3 by client 101.Such as, server 105 can first display interface content 109, and vacates location advertising in advance, insertion of advertising information 108 while client browses.
Claims (9)
1. the present invention discloses a kind of method of insertion of advertising in text message, comprising: the web advertisement needing to issue is carried out classify according to content and arranged; Determine the content of this webpage according to the solicited message of user, and carry out corresponding coupling in advertisement base; When client's display web page content, certain paragraph position is selected to insert the advertisement in selecting.
2. the method for claim 1, the wherein said web advertisement refers to the valid business individual need of any enterprise, individual or tool on network by advertisement that certain form is issued.
3. the method for claim 1, the classifying content of the wherein said web advertisement is the selectable tabs in system library, and select main label and subtab according to ad content, wherein subtab has one at least.
4. the method for claim 1, the content tab of its median surface is divided into two kinds: a kind of is that when issuing, uploader is selected, a kind of Auto-matching or manually interpolation after issue.
5. the method for claim 1, the assembly that client wherein should comprise has display screen, handwriting input device and network access device, can be PC, mobile phone, panel computer and possess in the electronic equipment of aforementioned function any one.
6. the method for claim 1, the solicited message of client is responsible for transmission, encryption and response by third party Network Provider.
7. the method for claim 1, the request for ad content of wherein generating on the webserver, to ad storage module, must comprise the content tab of this display interface in request content.
8. the method for claim 1, the mode of coupling comprises: the coupling taked is that the label of ad content and content of pages label match, if there is one to conform to, then this advertisement is added selectable advertisement; When mating in advertisement base, if do not find the advertisement requiring with the content customized to be consistent, then the mode randomly drawed is adopted to carry out advertisement selection; After mating in advertisement base, if there is the advertisement exceeding quantitative requirement, then the mode randomly drawed is adopted to carry out advertisement selection.
9. the present invention also disclosed a kind of system of insertion of advertising in text message, comprising: info web collection module, be responsible for needing the info web of the advertisement of issuing to collect, be stored in module, module independent of network server end, also can may reside within network server end; Ad storage module, be responsible for needing the advertisement data store issued on physical medium, and carry out classifying according to certain character and arrange, module independent of network server end, also can may reside within network server end; Advertisement generation module, be responsible for needing the ad data issued in conjunction with current page content, primary advertising in ad storage module is packed again in conjunction with word picture etc., generate manually or automatically and to match advertisement with content of pages, module independent of network server end, also can may reside within network server end; Advertisement publication module, the ad-request that responsible response obtains by the ad distribution picked out to network server end, module independent of network server end, also can may reside within network server end.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310230534.9A CN104239311A (en) | 2013-06-09 | 2013-06-09 | System and method for inserting advertisements into text messages |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310230534.9A CN104239311A (en) | 2013-06-09 | 2013-06-09 | System and method for inserting advertisements into text messages |
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| CN104239311A true CN104239311A (en) | 2014-12-24 |
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| CN201310230534.9A Pending CN104239311A (en) | 2013-06-09 | 2013-06-09 | System and method for inserting advertisements into text messages |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105512917A (en) * | 2015-12-22 | 2016-04-20 | 吴昆泽 | Internet cloud advertisement publishing and integrating system and advertisement publishing method |
| CN106326379A (en) * | 2016-08-16 | 2017-01-11 | 廖文广 | Management system and method for embedded advertisement in webpage article |
| CN107480269A (en) * | 2017-08-17 | 2017-12-15 | 网易无尾熊（杭州）科技有限公司 | Object methods of exhibiting and system, medium and computing device |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN113256356A (en) * | 2021-07-14 | 2021-08-13 | 深圳小蝉文化传媒股份有限公司 | Internet advertisement intelligent delivery analysis management system based on feature recognition |
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| CN101872457A (en) * | 2009-04-23 | 2010-10-27 | 深圳市时代赢客网络有限公司 | Advertisement delivery system and advertisement delivery method |
| CN102096882A (en) * | 2002-09-24 | 2011-06-15 | Google公司 | Methods and apparatus for serving relevant advertisements |
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| CN102096882A (en) * | 2002-09-24 | 2011-06-15 | Google公司 | Methods and apparatus for serving relevant advertisements |
| WO2004049209A1 (en) * | 2002-11-27 | 2004-06-10 | Nhn Corporation | Method for providing classified advertissements on the internet |
| US20070100801A1 (en) * | 2005-10-31 | 2007-05-03 | Celik Aytek E | System for selecting categories in accordance with advertising |
| CN101472223A (en) * | 2007-12-29 | 2009-07-01 | 华为技术有限公司 | Method, system and device for embedding advertisement |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105512917A (en) * | 2015-12-22 | 2016-04-20 | 吴昆泽 | Internet cloud advertisement publishing and integrating system and advertisement publishing method |
| CN106326379A (en) * | 2016-08-16 | 2017-01-11 | 廖文广 | Management system and method for embedded advertisement in webpage article |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN107480269A (en) * | 2017-08-17 | 2017-12-15 | 网易无尾熊（杭州）科技有限公司 | Object methods of exhibiting and system, medium and computing device |
| CN107480269B (en) * | 2017-08-17 | 2021-01-22 | 阿里巴巴（中国）有限公司 | Object display method and system, medium and computing equipment |
| CN113256356A (en) * | 2021-07-14 | 2021-08-13 | 深圳小蝉文化传媒股份有限公司 | Internet advertisement intelligent delivery analysis management system based on feature recognition |
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Application publication date: 20141224 |
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| RJ01 | Rejection of invention patent application after publication |